3 Landing Page Tips To Increase Your Online Store Conversion Rate

Are you looking for ways to increase the conversion rate of your online store? Have you ever considered using landing pages to boost your sales? Or don’t you know how to create a landing page that is able to generate lots of leads? Well, here are the most useful landing page tips for you!

Do you remember The Auto Merch, our advanced online store? Right, this is the store run using groundbreaking managing techniques perfected by AliDropship specialists.

And this is the store that managed to overcome a $2,000,000/year mark due to its creators’ efforts.

Monthly performance of The Auto Merch store with 167,010.31 in total sales

Monthly performance of The Auto Merch

We have already revealed the tactics that let the team behind the store come this far. They are glad to share their invaluable experience to give everyone the opportunity to repeat their success or ever surpass it!

They have already explained how to craft a highly effective product strategy, how to create product pages for the maximum conversion rate, how a perfect Facebook ad should look like, and more.

However, we have not touched upon one more issue that is a decisive factor in the success story of The Auto Merch – its landing pages! Fortunately, the store creators kindly agreed to share their unique self-discovered landing page tips for creating the pages that really convert and bring profit!

Disclaimer: The main part of this article comes in the form of an interview with the creators of The Auto Merch online store that makes over $2,000,000/year. The store is available for copying as a part of our beginner-friendly Premium Stores offer for newcomer entrepreneurs.

What is a landing page and what is it for?

Landing page is a specific type of website page optimized to motivate an Internet user to make a purchase. Traditionally, a landing page describes an item, tells potential customers about its main advantages, and convinces them to buy it. Even a person unfamiliar with a product should be tempted to place an order after visiting a catchy landing page.

an image that shows the example of a landing page

An interesting thing about landing pages is that you can’t leave them to view other pages on the site. Landing pages have no navigation at all: their goal is to focus the visitor’s attention on the product, so you can’t go and see the parent category, or the Homepage, or anything else. That’s why, if you take a look at The Auto Merch landing page, you’ll see you can only go to the checkout page from there 🙂

an image showing a landing page pop-up

The Auto Merch’s landing page itself includes a profound article about the product and a detailed description of its advantages. The checkout page where you are taken after clicking on the ‘Check Availability’ button is designed to convince website visitors to buy a product.

a picture showing how to increase a store conversion rate

The main factor here is a huge discount motivating to buy in bulk (as a gift for friends and relatives). These are the very measures that let us increase the average order value in our store significantly. Meanwhile, we achieved it without increasing the conversion cost.

Why did you decide to promote your products through landing pages?

The point is that we used to count on single products pages only. However, in this case, it’s not always possible to achieve all the objectives such as increasing average cheque, motivating to buy in bulk, etc. To date, landing pages account for 70% of the whole website traffic. Meantime, single product pages account for the remaining 30%.

We have noted earlier that the store visitors wish to buy products in bulk. However, if speaking about our landing pages, people are a lot more likely to buy in bulk due to the special offers we always provide them with.

What are the landing page tips you’ve discovered?

We have tested multiple landing page layouts and managed to find certain patterns of influencing the buyers’ actions. As a result, we found the way to create a perfect landing page that has a high conversion rate. So now we are ready to share the most useful landing page tips with you!

an image showing how much landing pages bring funds

Daily performance of The Auto Merch

We were working on the texts, gallery image, CRT, discount sizes, feedback section, etc.

In our case, it was the team of AliDropship developers who did the most part of the job. We, in turn, prepared the technical requirements, showed them the examples of landing pages that we had been inspired by, found the pictures for the gallery, and wrote the article. While testing, we were pointing out the aspects that required particular attention.

After all the changes, we analyzed current conversion rate to decide what worked best. Here are our top findings!

Landing page tip #1: how to evaluate a landing page performance

There is nothing challenging about tracking and analyzing the results of your landing page performance. So let’s consider the car organizer, one of our bestsellers, and find out which ad campaigns are more successful.

an image showing how much single product page brings

Facebook ad campaigns for single product pages (November, 9th)

an image showing landing page tips results

Facebook ad campaigns for landing pages (November, 9th)

As you can see, ad campaigns for landing pages have a lot higher purchase conversion value and ROAS. Meanwhile, the average order value for single product pages and landing pages is $54,81 and $61,89 respectively. Unfortunately, Facebook Pixel is not able to track all the sales. However, if we recalculate manually, we will see that the average cheques are higher, so does the difference between them.

Landing page tip #2: how to choose the items to display on separate landing pages

When running The Auto Merch, we try to analyze the customer behavior and highlight the items that people often buy in bulk. So this is a signal that we should consider creating a landing page for such a product. What’s more, we are now creating some combo offers, and we would like to promote them by means of landing pages.

Landing page tip #3: how to build landing pages in a couple of clicks without any experience

Initially, while creating a landing page for our well-performing product, we had to ask for our developers’ team help as we had to create the page from scratch.

We saw the need for a smart solution that would simplify this specific task. So the AliDropship team of developers started working hard on a new AliDropship tool.

As the result of the cooperation between AliDropship emarketers and developers, Landing Page Add-on was introduced. Kindly read this article to see how Landing Page Add-on works and what it’s capable of!

Landing page tip: use Landing Pages Add-on to create engaging landing pages in several clicks

With this solution created thanks to the cooperation between developers and digital marketers, you can easily make as many landing pages as you want even if you’re doing it for the first time in your life. Sounds tempting, doesn’t it?

And here’s another exciting benefit to note. The landing pages that you create by means of the Landing Page Add-on have a feature that our manually made ones were lacking. This is all about the opportunity to add the shopping cart to a landing page!

In practice, The Auto Merch buyers have been really looking forward to this feature. It would give them the opportunity to buy several variations of the same product and still get the discount for bulk buying. Well, now we are happy that we can improve our offer. So can you!

We hope that the landing page tips of The Auto Merch store creators will help in making the most out of your ecommerce business. Don’t forget that a right landing page is a key to success. And since you are able to build up landing pages in several clicks without any efforts, this success is even closer to you!

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How To Manage Your Business In 2021: COVID-19 Perspectives

What to expect from 2021 in terms of the COVID-19 outbreak? Should we wait for the third wave and get ready for it? And how to manage your business in order not only to keep it afloat during the next year, but also to give it a boost?

This is the end of 2020. Unfortunately, this year will surely long be remembered as the period when COVID-19 pandemic took off. Certainly, at the moment, these are global safety and health issues that are of paramount importance. This is why we are all waiting till physicians create a safe COVID-19 vaccine.

However, besides the global epidemiological situation, lots of entrepreneurs worldwide are extremely concerned about the impact the COVID-19 outbreak can have on their ventures in 2021. In fact, 2020 is controversial for business owners. Lots of them have to limit their company performance or even close their companies down. Others, in turn, use the consequences of the coronavirus pandemic as the foundation of their long-term growth.

So what should ecommerce business owners expect in 2021? What do analysts say about COVID-19 in 2021? And how to adapt your venture to the new business environment and the shift in the users’ behavior? That’s exactly what we are going to discuss!

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COVID-19 in 2021: what do we have by the end of 2020?

Since the moment the COVID-19 pandemic has begun, 50,000,000 cases have been recorded in 210 countries. However, 37,000,000 of them account for people who already recovered from the coronavirus.

a picture showing the number of covid-19 cases in the world

Global epidemiological situation is, certainly, tough. Even after a person recovers from COVID-19, it doesn’t rule out the possibility of becoming infected again. That’s why physicians count on an effective vaccine that ensures global safety and health. At the moment, there are about 500 vaccines that are being tested or even registered.

statistics showing the number of covid-19 vaccines in development

It’s also worth mentioning that more and more COVID-19 test methods are constantly introduced by scientists. Nowadays, it’s even possible to use mobile testing units that provide easier and quicker access to testing. This is great news, isn’t it?

Scenarios for the pandemic of COVID-19 in 2021: how will the situation evolve?

Well, let scientists do their job. It remains for us only to think in advance about how to manage the business right in order to rule out the COVID-19 negative effect on online enterprises.

So what are the factors ecommerce business owners should pay their attention to if they want to get an easy start in dropshipping and make the most of their online stores in 2021?

  • COVID-19 cases don’t cease to decrease
  • Worldwide lockdowns are not a novelty anymore
  • Wearing masks and social distancing are compulsory in public places
  • Companies’ offices, educational institutions, malls, cinemas are being closed
  • Students and staff are relocated to work-from-home

So what is this all about? Right, these aspects let us assume that we are not likely to get back to pre-covid living conditions in the near future. And we are not ready now to speak when we will fully recover from the COVID-19 outbreak and get the economy back on track.

However, sometimes the same circumstances that are able to get some people cornered, can provide you with unexpected opportunities for growth. And this is exactly about ecommerce entrepreneurs and COVID-19 in 2021.

How to save your business during the outbreak of COVID-19 in 2021?

While offline business is going through a really tough time, ecommerce entrepreneurs are definitely on a roll. This is due to the fact that it’s extremely difficult now for people to get access to several product groups including necessities. Some of them don’t have an opportunity to leave their homes because of recurring lockdowns. Others are willing to avoid visiting crowded malls and so on.

That’s why the spread of COVID-19 has accelerated the shift to ecommerce by several years to come. See for yourself, if you compare January 2019 and June 2020, you will probably be surprised by the fact that retail websites generated 5 billion more global visits this June. Moreover, this year can boast several months that collected more traffic than last year holiday season traffic peaks. If we speak more specifically, here’s what Forbes report highlights.

  • Ecommerce sales jumped over $50 billion
  • Holiday season sales got a 75% rise
  • Mobile shopping increased slightly

So what measures should ecommerce entrepreneurs and newcomers take in order to make the most of their ventures during the pandemic of COVID-19 in 2021?

  • Start an ecommerce business

a picture showing growing interest in ecommerce business

First of all, if you still don’t have your own venture, this is a high time to start a profitable ecommerce business. This has always been a promising option, but nowadays it’s a lot more tempting due to the circumstances of COVID-19. Leading analysts believe that COVID-19 provided ecommerce with a boost for several years.

  • Consider the product range

a picture showing rising demand for home clothing

Regardless of what niche you deal with, we would like to recommend you consider the product range of your store for 2021 and the period of the pandemic. Don’t forget that it’s difficult now for people to get the products they need because of lockdowns. And basic necessities are among the most affected items.

What is more, lots of companies all over the world have to let their staff work from home. This also triggered the growth of demand for home office supplies and multiple other types of products that make staying at home more comfortable. Children’s products, indoor sport supplies, kitchen utensils – this is far not the full list of products that are in a strong demand nowadays and highly likely to be popular during the next year.

By the way, we have already mentioned that there are growing and declining groups of products during the COVID-19 pandemic. Beyond them, feel free to read the article that offers you 78 product ideas to sell online during the coronavirus outbreak.

  • Increase social media presence

an image proving the rise of social network usage

Note that social media accounts are crucial for any business since they can help you generate lots of leads. And now the importance of social media presence is over the roof!

Just think that hundreds of millions of people have to remain at self-isolation restricting contact with friends and relatives. And how do they spend their free time? Right, analysts claim that during the COVID-19 pandemic people have started to use social networks more to get in touch with their closest ones.

So use this for your benefit. Simply increase your social media presence and don’t leave Internet users a chance to get past your accounts on social media!

  • Optimize your ads

Well, it’s time to increase not only your social media presence, but advertising activity as well. Nowadays, millions of people worldwide have to spend more time surfing the Internet and looking for an opportunity to purchase different products at favorable terms.

Wondering how to make the most of your Facebook ads? In this case, you should learn more about The Auto Merch. This is an online store that makes over $2,000,000/year.

Monthly performance of The Auto Merch store with 167,010.31 in total sales

Inspired by the results our employees achieved, we have created a number of articles explaining how to design Facebook ads, how to create product pages that sell, etc. – you’re welcome to check them out!

  • Find regional suppliers

an image showing covid-19 in 2021 affecting the interest in regional suppliers

In fact, in early 2020, we already mentioned that it’s a good idea to look for regional suppliers. This really mattered because lots of producers had to limit their performance, shipping companies faced delivery delays, and so on, and so forth. Besides this, at the period COVID-19 was circulating inside China only, people from other countries were afraid of virus transmission through parcels.

As of now, the general understanding is that the virus can’t be transmitted through parcels. Meantime, the virus has long gone from China and spread worldwide. Furthermore, Chinese suppliers have already recovered from the COVID-19 outbreak. Now they go on sending parcels around the world.

However, if there are other suppliers that can provide your customers with the same products from your region, it’s a chance for you to make the supply chains shorter и reduce the delivery time.

  • Make sure your website is user-friendly and looks great

a picture that shows a brand new smart theme for online stores

In the context of increased interest in online shopping, we would recommend that you pay particular attention to such aspects of your website as appearance and usability. So make sure if the theme applied to your website is user-friendly and has the perfect layout in order to ensure the highest conversion rate.

Where to find the best themes for your online store? Well, it’s a good idea to get one of the themes AliDropship develops on a consistent basis. We offer both single-product themes and the ones for a wide range of products.

All themes from AliDropship include all the necessary elements to build a fully functional online store. Moreover, they are optimized for the highest conversion rate. Please also note that AliDropship offers both free-of-charge themes and premium solutions for advanced dropshippers.

Summing it up: COVID-19 in 2021

We all hope that the COVID-19 pandemic goes down as soon as possible. Fortunately, people worldwide rally and do their best in order to put an end to the coronavirus outbreak.

As for business, you need to understand that it takes time to fully recover from the COVID-19 consequences anyway. And even if the coronavirus backs down tomorrow, it doesn’t mean that the next day the things return to the way they were.

To date, scientists and analysts predict that the world is highly likely to bounce back from COVID-19 in 2022. So it remains for us only to make plans for the future since. Luckily, ecommerce has not got hurt much, but provided ecommerce entrepreneurs with extraordinary potential for business growth.

AliDropship, in its turn, wishes you good luck and goes on developing IT solutions for you to easily start a profitable dropshipping business and make the most of it against the impact of COVID-19 in 2021!

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9 Facebook Ad Types To Promote Your Ecommerce Store

Dropshipping business owners mostly use Facebook for advertising their products. In this article, we are going to talk about Facebook ad types available to you.

In digital marketing, one can use a variety of tools and platforms including social media. With over 2.7 billion monthly users, Facebook is the largest social network on the Internet. So it’s no wonder small and large businesses alike advertise products and services there.

Another advantage of Facebook is that marketers can use different ad types for different purposes. Let’s take a look at what creatives you can use for advertising.

Choosing Facebook ad types

If you’re not familiar with Facebook ad creation, let me explain it in a simple way.

After picking a campaign type, you move on to creating ad sets and ad creatives. In the latter section, Facebook lets you choose between a number of options. Available ad types depend on what campaign objective you have picked. Usually you have at least one of the following ad types:

  • Simple image or video
  • Carousel ad
  • Collection ad

Basically, these are all the Facebook ad types you can create. However, they can be further modified.

First of all, you have two options for mobile experience:

  • Add an Instant Experience
  • Add a playable source file (a demo of your app)

Additionally, in the Ad creative section, you can turn the ad into a slideshow (available for both images and videos) or into a video (if you use only a single image).

Choosing an ad format on Facebook and customizing your ad creative

Facebook also lets you pick from a huge variety of sizes, with each suiting a particular placement type (i.e. where the ad will be shown). But our team recommends using the standard placement groups – square (1:1), vertical (9:16) and horizontal (1.91:1).

Picking ad placements when creating Facebook ads

Image ads

Images are probably the most standard type of Facebook ads. This creative consists of an image, an ad copy (i.e. the primary text), a headline, a description and a call to action. In fact, Facebook even lets you pick one of the standard calls to action from its list.

Screenshot of Facebook Ads Manager where the user picks an image for a new creative

Creating photo ads takes little time. Yet, it remains quite effective when it comes to drawing attention. A bright picture with unusual details or an eye-catching headline can make the ad stand out from the rest of the post in the feed.

Facebook also lets you turn images into videos. All it does is makes the picture move a little. But even this simple trick makes such ads more visually attractive.

Video ads

Another efficient way to familiarize your target audience with a product or service is to demonstrate how it works.

A single image has a serious disadvantage: it can only show one item or one scene. Often it is not enough.

But a video can demonstrate a dynamic change. Imagine you see a short video of how a person uses a liquid soap dispenser. Just a few seconds, and you already know what the product does, how it works and how it looks.

Screenshot of Facebook Ads Manager where the user picks a video for a new creative

Although creating video ads takes longer compared to image ads, their efficiency is undoubted.

Carousel ads

Carousels are very similar to video ads in that they can also demonstrate products and their features. However, they can consist of up to 10 video fragments and/or pictures. Thus, even if you only have product images, you can still create a dynamic demonstration with a carousel ad.

Screenshot of how to make a carousel ad - one of the more advanced Facebook ad types.

Additionally, carousels can advertise not just one but a number of products. Marketers often use it to promote product sets.

However, note that users have to manually scroll these images and videos to get to the next one. It means that you need to be really creative to make people want to do it. After all, carousels are “heavier” than most other Facebook ad types.

Post engagement

When you launch certain types of ad campaigns, Facebook offers you to either make new creatives or use existing posts. In this case, a simple post can be used as a regular ad.

Creating a Facebook ad by using an existing post from your page

For example, you can publish a video post and then use it in a campaign. In this case, it’ll work almost the same way a standard video ad does. But I said almost.

What’s important here is that promoted posts can and will get likes, comments and shares. The longer they’re promoted the higher engagement level they get. Later, when you start using the post as an ad, people will still see the number of likes and comments. This in turn motivates them to click on the ad.

Slideshow ads

If for some reason you cannot use videos and don’t want to rely on the “heavier” carousels, there are slideshow ads as well. You can create them from 3-10 still images. When seen by a user, these ads play like videos, which makes them similar to video ads. Facebook also lets you add text overlays and music.

Screenshot of a slideshow being created in Facebook Ads Manager

Slideshows are good for telling stories or revealing more information about a product with a single ad.

Collection ads

Collection ads are very similar to carousels. Both these Facebook ad types can demonstrate different products instead of just one.

Screenshot of Facebook Ads Manager where the user creates a collection ad

But there’s a number of important differences.

First, collection ads are purely mobile and open in a full-screen mode when clicked on. Second, they have a different format. They consist of an image or video followed by a number of product pictures. Finally, the ad takes users to your Facebook store instead of a website.

Instant experience (Canvas ads)

Formally known as Canvas ads, Instant experience is an ad type that combines a variety of formats. When clicking on one of these ads, users can see engaging videos and full-screen images, swipe through carousels, complete forms, read text blocks, view product sets.

Some Facebook ad types can be created by modifying other ad types. This is an example of creating an Instant Experience.

Instant experience allows advertisers to combine different formats to create an immersive mobile experience.

Instant form

This type of Facebook ads is available for Lead Generation campaigns. It looks like standard image or video ads except for one thing. Instead of taking potential leads to your website, this ad lets users instantly fill in your subscription form without leaving Facebook.

Screenshot of Facebook Ads Manager where the user creates an Instant Form

Dynamic ads

Certain ad types can be further modified into dynamic ads. Instead of making unique creatives, you choose a template. Then the ad automatically picks images or videos from your product catalog.

Dynamic ads retarget people who interact with your Facebook page or website and show them relevant products.

A dynamic ad being created in Facebook Ads Manager

This format is good for remarketing on Facebook although it’s somewhat simplified.

Facebook ads have proven to be an extremely powerful way to advertise online businesses and generate more sales. Thanks to them, this online store makes over $2m/year! That’s why we encourage you to experiment with various Facebook ad types and discover the winning combination for your business — or simply go with a ready solution already tried and tested by a skilled team 😉

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Running A Low-Investment Business While Working Full Time: Marco’s Experience

Choosing between different options of a low-investment business startup, new entrepreneurs typically end up launching ecommerce ventures of different kinds. Marco, our today’s guest, is following the same path. Thrilled with the opportunity to run an online store without inventory, he tried up the dropshipping business model. Let’s see how it’s working out for him!

Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.

Hi, please introduce yourself!

Hi, I’m Marco Silva from Portugal, currently living in the UK. I have worked in a university in Portugal for 11 years, and then moved to Venezuela in 2011. There, I have worked as a Math and English private tutor, and eventually relocated to the UK in 2015.

In England, I have been working as a postman, and in April, 2020, I launched a part-time dropshipping business.

Why did you decide to get into dropshipping?

I was looking up different options of starting an online business. The dropshipping model seemed attractive to me for two main reasons. First, it does not require a big investment of money to start. Secondly, I really liked the idea of selling a product before I had even bought it.

Researching the providers of low-investment business startup options, I found AliDropship’s YouTube channel and got interested in their concept. I contacted the support team and asked for more information about the options. When I realized that I could start a business for $300, I decided to go ahead with it.

How did your low-investment business journey begin?

I have started dropshipping with AliExpress by buying a Premium Store from AliDropship. I’ve chosen the Buy It Carl store to be copied for me.

Three days after I had the store running, my first sale happened. Earlier, together with my wife, we have posted some of our products on our store’s Facebook page. After that, we began inviting our friends from our personal Facebook pages to like our Facebook Business page. My wife’s workmate was one of the many who accepted the invitation. She liked the product shown in one of these posts, a selfie ring light, and bought it! I felt extremely motivated about the future of the business.

How is your business performing now?

I have made US $1,304.98 with this only store, and I believe this will increase in the future.

A performance screenshot of a low-investment business

What is your product strategy?

My niche is quite wide as the store originally had a variety of products. Still, I keep adding more: I try to see what is new that can be interesting for my customers. And obviously, when it comes to seasonal products, I always import them to have them available for buyers.

When adding new products, I follow AliDropship’s guidance to see the items’ potential. I always check the number of sales the product has had, the shipping cost, customer reviews, and the sellers’ rating.

And also, I’m using several more product-related solutions that are heavily automated and save me a lot of time. So far, I have been using the Import List Products and also have tried the AliDropship Premium Products. I liked the Premium Products more, however, as they seem to be more complete. Their descriptions have more content, which helps you get a better SEO ranking (I check and improve it with Yoast SEO).

How do you promote your store?

Mainly, I run Facebook ads and advertise the winning products I was offered by AliDropship when I bought the Premium store.

Interestingly, there is a different customer segment for every product I am advertising. I had purchases from male teenagers for a certain product, as I had from 35-50 year old women for another kind of product. As my store has a wide variety of products, ads targeting gets really crucial.

What can you say about managing your low-investment business on a daily basis and planning your further strategy?

It’s a part-time project, as I already mentioned, so I spend about 3 hours a day on the business. The most time-consuming task for me is creating unique product descriptions, and I view the creation of attractive content for product pages as my most difficult challenge. To deal with it, I search for similar products in other stores, and use them as an inspiration.

I am keen to register my business officially: it seems to be easy, even though I don’t know all the legal requirements yet. My next goal is to increase my sales and launch another store as I would like to make a living from this business. I am supported by my friends and relatives who like the products, the prices, and the look of the website in general.

Overall, even though my life hasn’t changed a lot yet, I am sure this enterprise is worth trying. It is a low-investment business and once you find the path, you become successful!

Turns out, even a low-investment business can yield quite promising results! With the right set of tools at hand and a careful approach to crafting a product strategy, Marco is simply bound to succeed – and so can you! Choosing your own Premium Store from the multiple versions available (just like Marco did!), you can skip the business setup stage and only work on driving visitors to your store. How would you like that?

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50 Niche Products To Sell In Your Dropshipping Store In 2021

Are you looking for winning niche products for your online business? We’re happy to help!

Want to get the latest updates on the best products to sell NOW? Subscribe to the Premium Products service, and the most demanded item of this week will be imported right into your store automatically!

And now, look at the list below: we’ve collected 50 hype product ideas from various niches. With such a wide range of options, you’ll definitely find unbeatable offers for your dropshipping store!

What do we mean by niche products?

So…what niche products are, exactly?

Let’s start with the basics.

When you’re choosing what to sell in your dropshipping store, you have 2 broad options.

You can sell everything at once: in this case, you’ll have a so-called general store. For many reasons, it can be very challenging for you to run and promote this ecommerce business.

This is why entrepreneurs are more willing to make niche stores. All of the products in these stores are related to some specific idea (a hobby, an activity, a purpose, etc.) It gives the business owner lots of advantages:

  • Lower competition levels
  • Higher buyers’ engagement
  • Well-targeted marketing strategy

Surely, it results in a stronger brand and higher profits!

So, niche products are the items that fall into one narrow category and have something in common. They are demanded by a specific buyers’ audience, and it gives you the opportunity to target your marketing messages precisely.

Ready to look at the ideas we’ve prepared for you?

Niche products to sell online in 2021: gadgets

We are blessed to live in an exciting era of digital innovations and outstanding developments.

There is no wonder that people all over the globe are gladly adopting the newest technologies that improve their daily lives!

Niche Products To Sell In Your Dropshipping Store In 2021: Gadgets

So, it’s a great idea to run a dropshipping store dedicated to helpful, entertaining, and just fun gadgets that help us cope with basic everyday tasks easily and efficiently.

And if you want to make this business really successful, here are 2 ideas you need to keep in mind:

If there was a breakthrough innovation a year ago, most likely, it’s already becoming outdated these days. Scientists and researchers worldwide are constantly looking for more ways to make positive changes on this niche market.

It means that you need to monitor the industry closely, and make prompt updates into your online store offer.

  • Tech products can be a bit sophisticated

Do your buyers know what these products are and how to use them right? Will you need to educate your target market?

Most likely, your store visitors will want to learn more about these products before placing their orders. It means that you need to be aware about these products’ features very well, and invest your time into providing top quality customer service.

So, what are the awesome gadgets you can sell for profit in your ecommerce store in 2021? We’ve picked 5 cool items with catchy images, high ratings, and lots of orders!

  • Activity tracker

Niche Products To Sell In Your Dropshipping Store In 2021: Fitness tracker

  • Wireless keyboard

Niche Products To Sell In Your Dropshipping Store In 2021: Wireless keyboard

  • Touch control wireless headphones

Niche Products To Sell In Your Dropshipping Store In 2021: Earphones

  • Noise cancelling headphones

Niche Products To Sell In Your Dropshipping Store In 2021: Headphones

  • Portable speaker

Niche Products To Sell In Your Dropshipping Store In 2021: Speaker

Commonly overlooked niche products: cozy home elements

Okay, frankly speaking, everyone has their own understanding of a cozy home. Someone wants it to be cute, adorable, and pastel-colored, while someone else dreams of reenacting a medieval castle in their apartment. Well, why not? 🙂

Still, whatever your preferred style of home decoration is, there’s one thing you surely want to achieve in any case. You want your home to be well-planned and conveniently adapted for all the elements of your daily routine. Whether you’re studying, cooking, or putting away the laundry, you don’t want anything to irritate or distract you. And the good news is, thousands of people all across the globe have the same opinion!

Niche Products To Sell In Your Dropshipping Store In 2021: Laundry basket google trends

If you want to step aside from home decor, how about focusing on the products that create the best possible environment to support your clients throughout the day?

  • Humidifier

Niche Products To Sell In Your Dropshipping Store In 2021: Humidifier

 

  • Alarm clock

Niche Products To Sell In Your Dropshipping Store In 2021: alarm clock

  • Vacuum storage bags

Niche Products To Sell In Your Dropshipping Store In 2021: storage bags

 

  • Cupboard hangers

Niche Products To Sell In Your Dropshipping Store In 2021: hangers

  • Laundry basket

Niche Products To Sell In Your Dropshipping Store In 2021: Laundry basket

Niche product ideas for 2021: kitchen supplies

Speaking of home improvement, we most certainly can’t overlook kitchen tools and appliances!

Niche Products To Sell In Your Dropshipping Store In 2021: kitchen supplies google trends

 

Cooking is one of the most time-consuming tasks we have to deal with on a daily basis. Obviously, we all want to cut down on the amount of time we spend on cooking itself and the related chores such as cleaning, washing, storing, etc.

Luckily, AliExpress sellers have enough catchy items to make everyone’s kitchen an absolutely lovely place and turn even the most boring cooking/cleaning duties into fun and relaxing activities.

  • Glass coasters

  • Retro metal plates

  • Oven thermometer

  • Stove protectors

  • Portable blender machine

Hype niche products to sell online: eco friendly items

Not only corporations, governments, and high profile scientists are responsible for making our world a better place to live in. In fact, our daily shopping activity heavily influences the environment and the common well-being in general.

Understanding that they can make the difference starting with their own households, people make their purchasing decisions more cautiously. The trend for recycling, waste reducing and items reusing is in full bloom.

Niche Products To Sell In Your Dropshipping Store In 2021: eco-friendly goods

If you like and support the idea of living the eco-friendly life and want to work with a like-minded target audience, take a look at the business ideas below.

  • Solar powered toys

  • Outdoor LED string lights

  • Eco-friendly water bottle

  • Reusable shopping bag

  • Beeswax cotton wrap

Great niche products to promote on social media: lifestyle items

Our hobbies, interests, and passions define the shopping decisions that we make. This is why, looking even for the most boring items solving really basic tasks, we’re commonly attracted by fancy, unusual, and unique offers.

Niche Products To Sell In Your Dropshipping Store In 2021: lifestyle items google trends

 

 

Give your customers the chance to show their personality in style! Below, we will only show a tiny selection of frequently bought AliExpress items that fall into this category.

  • iPhone case

  • Coffee cup

  • Key case

  • Hand warmer

  • Glasses case

Profitable niche to try in 2021: home office goods

Because of the recent events, everyone is struck with a worldwide problem. No one can tell for sure when things will go back to normal. While we wait for everything to return as it was, right now countless amounts of people are working from the comfort of their own home.

And like everyone else, they will be spending most of their time home. This group of potential online shoppers represents a profitable audience to target.

Spending hours working from home, your target audience still wants to have the chance to enjoy a smooth and well-organized working process – and, at the same time, make good use of something that reflects their individuality.

You can provide this by supplying them with handy and attractive stationery supplies that are a must-have for anyone working from home.

Niche Products To Sell In Your Dropshipping Store In 2021: home office google trends

Quite conveniently, there are countless office products that efficiently solve both of these issues! Take a look at the examples below: each of them can become a lovely addition to your dropshipping store.

  • Stationery case

  • Desk lamp

  • Computer stand

  • Waist cushion

  • Notepad

Evergreen niche products: home fitness equipment

Affordable home fitness is a massive industry you can greatly benefit from.

Niche Products To Sell In Your Dropshipping Store In 2021: fitness google trends

Think about offering cheap yet highly rated sports equipment that everyone can easily afford.

This way, you’ll be targeting a huge segment of the people who prefer to work out in the comfort of their own homes.

  • Resistance rubber band

  • Adjustable workout bar

  • Yoga mat

  • Pull rope

  • Home fitness set

Children-focused niche: educational toys

Children are the future and every loving parent wants their kids to grow up smart and successful. Every journey begins with a small step, and you can arrange this by providing the necessary items.

In this case, we are talking about educational toys. In fact, during this difficult time, when adults and children are stuck together in their homes, educational toys can be a great way to entertain kids and keep them busy while their parents do their work.

Of course, it requires you to be really picky about your products choice, and check the items’ quality and features twice.

  • Craft toys

  • Magnetic toys

  • Math toys

  • Puzzle toys

  • Wooden block toys

Timeless niche products: pet supplies

Pet owners want their furry friends to be safe, healthy, physically active, and entertained. Selling cats’ and dogs’ supplies, you’ll enter a highly promising niche market: we’ve covered its specifics in detail in our previous article.

Niche Products To Sell In Your Dropshipping Store In 2021: pet items google trends

And, judging by the number of AliExpress orders, dropshipping store owners can benefit from pet products greatly!

  • LED collar

  • Pet bed

  • Cat toy

  • Water fountain

  • Waterproof mat

Niche products to generate impulse purchases: homewear

Do you want your store visitors to fall in love with your offers instantly? Consider the niche that triggers a strong emotional reaction!

Niche Products To Sell In Your Dropshipping Store In 2021: home clothing supplies google trends

Homewear items can be one of the best selling dropshipping products! We always want to feel comfortable at home and when we go out. This list of products can work for both situations! So, offering the right products can help your customers achieve this wonderful feeling.

Let’s see what AliExpress sellers can offer us!

  • Men and women’s hoodies

  • Men and women’s shorts

  • Men and women’s robes

  • Home slippers

  • Computer glasses

That’s the end of our niche product selection! Feel free to use any of these ideas for your exciting dropshipping store, and enjoy your ecommerce journey!

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Effective Landing Pages: What They Are And How To Get Them

Today, we are just swarmed with choices we have to make on a daily basis. We weigh our buying decisions carefully and spend increasingly more time and effort on product research and comparison shopping. Jeez, how do you stand out and grab your market share? As usual, we have something up our sleeve. That’s right: we’ll be talking about effective landing pages today! Read on and take notes!

Imagine how a typical website looks like. Beautiful banners, a few dozens of top-selling products, most popular categories, a few competing CTAs, a countdown timer, customer testimonials, attention-grabbing Instagram feed, a subscription form, engaging blog posts, a search bar…  All of them compete for the prospect’s attention. This is what makes a great homepage. This is where visitors can get to know your brand and its values and explore your product range. But regardless of how nice your Homepage is, it is simply too generic and distracting to convert customers effectively. With today’s market being so competitive and oversaturated, you can’t afford to cater all audience types at once. One size doesn’t fit all any more.

An effective Landing Page vs a Homepage

Okay, but what about product pages? Obviously, product pages are designed for products, aren’t they? They are. But on a typical product page, there are also numerous elements that might interfere with the customer purchase journey, distract potential clients from making a purchase, and carry them away from the checkout page. In other words, typical product pages lack focus and fail to prompt engagement. Predictably, this leads to higher bounce rates.

To motivate the people you’ve fought so hard to win to buy from you, you need to capture their interest and hook them with your offer. Here’s when a landing page comes into play.

What is a landing page?

Landing page is a standalone conversion-centric page that your prospects land on after they click your ad (in an email, social post, search ad, etc.) or a search result. It has one goal: to convert by focusing on one offer.

Thanks to this hyper focus on a conversion and immediate engagement they trigger, effective landing pages make a golden opportunity to convert visitors into paying customers. Unlike websites, they give customers-to-be a single path to the destination point and uninterruptedly guide them from clicking on an ad to completing a purchase.

On a landing page, visitors are way more likely to complete their purchasing flow as it’s free from distractions and offers comprehensive information about your product without having them search, for example, for shipping or privacy terms.

In short, the sales landing page concept boils down to the Rule of One: one product, one offer, one action.

Why use a landing page?

According to this survey, landing pages have proven to convert two times more visitors into paying customers than typical product pages. Plus, landing page customers tend to spend twice as much time on a page as those sent to an ordinary web store. In other words, you have much better chances of achieving the full profit potential.

Landing pages offer almost endless growth opportunities to business owners. With effective landing pages, you can:

  1. Promote high-ticket / complicated / new-to-the-market products in a more convincing way
  2. Generate even more demand for your best sellers
  3. Make new product launches a runaway success
  4. Test out product ideas
  5. Run limited-time special offers
  6. Supercharge your paid social and search campaigns
  7. Tailor content to different client segments
  8. Target your prospects in a more efficient way
  9. Win back lapsed customers and decrease drop-offs
  10. Encourage better visitor engagement and get more loyal customers
  11. Create a stronger business and form a deep bond with your customers
  12. Slash customer acquisition cost
  13. See higher ROI
  14. Drive traffic to your website and gain traction
  15. Build mailing lists

These are only the most obvious benefits you can reap from using landing pages. As the saying goes, the sky is the limit.

Who can benefit from effective landing pages?

Great news: landing pages can be your go-to solution regardless of whether you’re a long time pro or you’re just starting out.

  • Are you doing niche research to get started?

You can quickly hit the ground running by giving a few niches a try without investing a lot of time and money in filling the whole store with products you aren’t сompletely sure about.
Here’s how you can quickly understand if your product is going to be in demand on the market: select a product → create a landing page → launch a marketing campaign. If sales are not that great, just give another product a try. Congrats! You’ve just tested your hypothesis without spending weeks and hundreds of dollars on building a whole website!

  • Are you struggling to get sales from an already launched online store?

To get people to know your brand, there’s no need to promote all the products you have in your store. Instead, you might want to pick the most promising items and build effective landing pages for them. This way, concentrated marketing efforts will make your campaigns more efficient. Apart from breaking the sales record, you can drive traffic to your website so your landing page visitors can explore the whole range of products.

  • Have you already launched not only an online store, but also a few marketing campaigns?

If you already have an understanding of how to market products, it’s high time you leveled up your marketing strategy. Thanks to relevant messaging, a compelling call-to-action, and sound social proof, landing pages might be your secret marketing weapon that fuels your conversion rates.

  • Are you an experienced store owner running a successful online business?

Even if you think you’ve tried everything, there’s always room for improvement. With these dedicated pages, you can easily find a new marketing channel and a novel way to reach your target audience.

How to make high-converting and effective landing pages quickly?

Impressed by how much impact can a landing page make? So were we. That’s why we’ve built the Landing Pages add-on to help you zap the competition and get a massive return on your investments. No matter how savvy and experienced you are in dropshipping, our compelling and mobile-friendly landing pages will give your business a major leg up and help you fine-tune your marketing efforts.

These are not just words. At AliDropship, we’ve been using the Landing Pages add-on for months! With landing pages, our stores saw an unprecedented spike in conversions. And we’re absolutely sure there’s nothing that can keep you from doing the same. With this new competitive advantage, everyone can throw together a crazy landing page in no time.

With the Landing Pages add-on, you’ll have:

  • Tested and refined template to deliver spectacular results

An effective landing page template

At AliDropship, we know the ins and outs of the art of conversions. We’ve carefully studied best practices and tried out the most convincing ones to deliver this article-style two-page sales funnel. The results? The proven winning template jam-packed with conversion-oriented elements will give you a jump-start your business deserves and make every product sell.

  • Frontend drag-and-drop builder

Drag-and-drop landing page builder

With this intuitive tool, launching your first page without breaking a sweat even if you’re a total newbie is a pure joy. You can edit the default content and add new elements on the fly, move items up and down or change them up anytime. You’ll see the end result of your work and how your landing page will look once it’s published without leaving the builder. No need to wait for your developer to make changes! But don’t worry – If you’re in the mood for tweaking the template, feel free to add your custom CSS code to get the look you believe works best for your needs.

  • Customizable content elements

Customizable content elements on a landing page

Add and edit paragraphs, visuals, lists, buttons, countdown timers, comments, and more to make the page look and act the exact way you want.

  • Two effective exit-intent pop-ups

Effective pop-ups on a landing page

The add-on detects when someone is about to leave the page and shows a pop-up window that restates your value propositions and gives your abandoning visitors another reason to stay.

  • Integration of the Bulk Discounts add-on

Bulk Discounts add-on integration on a landing page

This powerful tool makes every product a can’t-miss offer and increases the average order value by featuring volume discounts on your product page. Coupled with a countdown timer, the offer is to win lots of sales for you. Once your Landing Pages subscription is activated, you’ll get the Bulk Discounts add-on for free!

We’re just getting started and have a lot planned 😏

Creating an effective landing page that can take your store beyond the typical can now be a snap. The Landing Pages add-on is a surefire way to expand your business and see revenue gains.

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Pros & Cons Of Using Dropshipping Sources Other Than AliExpress

AliExpress is a wonderful marketplace for dropshipping stores. Its prices, guarantees and shipping options let entrepreneurs resell goods to almost any country in the world with decent margins. But what about other dropshipping sources? In this article, we’ll discuss the benefits and pitfalls of dropshipping products from other platforms.

Let’s suppose you started a dropshipping business with AliExpress. It’s a good platform that meets all the needs of a dropshipping entrepreneur. You make money and everything looks fine.

But then you found a product, say, on Amazon which you cannot find on AliExpress. It’s really popular, and you wouldn’t mind adding it to your inventory.

So, is it a good idea to dropship products from sources other than AliExpress? And if yes, how do you do it?

I’ll try to answer these questions.

Pitfalls of using other dropshipping sources

Unfortunately, dropshipping from alternative sources carries a number of risks and disadvantages. Certainly, it doesn’t mean it’s a bad idea and you should forget about it. Still, there are objective facts one has to keep in mind.

1. Quality of goods

Some people have doubts about the quality of AliExpress products. But it’s a common misconception. In fact, many goods on AliExpress come from the same manufacturers who produce and keep stock for the globally known brands, and are the same items that are offered on popular online marketplaces and in brick-and-mortar stores. When you’re dealing with other platforms, however, you can’t always be sure about the quality of their offering.

2. No benefits from the AliDropship plugin

The AliDropship plugin works only with AliExpress. If you import products from other dropshipping sources, you won’t be able to use all the benefits of the plugin.

Yes, you can create a product page that will look identical to those made by the plugin. But when you start getting orders from customers, you’ll have to process them manually.

It’s not that difficult though. You simply need to export the list of your orders, delete all orders except for those addressed to your non-AliExpress supplier from the CSV file, and send it to the supplier.

Admin panel of a AliDropship store. By clicking on the button, you can export all orders into a CSV file.

The same is true for all the other management operations that AliDropship plugin can easily automate: changing product prices, updating stock availability together with the supplier’s product info, updating shipping status, etc. If a product is imported from a marketplace other than AliExpress, sadly, you’ll have to do all these tasks manually.

3. Compatibility issues

Although it is possible to dropship goods from other suppliers, you can face all kinds of compatibility issues. Since the plugin is not designed to work with data from other sources, anything can break. In some cases, you will have to use unfamiliar plugins or tools.

4. Many dropshipping sources are resellers

When looking for dropshipping companies, you will find that some of them sell goods that look very similar or identical to the ones you see on AliExpress. But the price is higher.

It’s because these “suppliers” actually resell the same products from the most famous Chinese platform.

5. It’s hard to find reliable dropshipping sources

The four pitfalls I have described above are just minor nuisances compared to this one. When you work with other suppliers, there’s nothing stopping them from deceiving you.

Let me explain. It can be time-consuming to find enough niche-specific reliable suppliers on AliExpress, too. However, if they fail you, you can at least return the money. That’s how AliExpress works: a seller doesn’t get the money until the customer confirms that the package was received and everything is fine.

But when you work with other suppliers (at least some of them), there’s no such guarantee. Whenever you ask the supplier to send an item to your customer and pay the money, the supplier can simply disappear. After all, in dropshipping you don’t even see the products you sell.

There are other ways to deceive you. Our team was looking for other dropshipping sources and found a supplier company which claimed their warehouse was located in the US. The team wanted to use this advantage to provide more favorable shipping options to the buyers, and agreed to cooperate. But later we found out that this company shipped the goods from China, which meant no time or money savings for the shoppers.

Of course, the supplier refused to return our money.

Benefits of using other dropshipping sources

Despite all these pitfalls, dropshipping businesses can definitely benefit from working with other suppliers. At least if they manage to find a reliable one.

1. Better prices

If your potential supplier isn’t lying about manufacturing original products, his or her wholesale prices can be very attractive. Besides, when working with a reliable company, one can haggle over the prices.

When advertising goods on Facebook or other social media, you have to cover the cost of conversion. That’s why it’s important to find affordable products.

2. Other dropshipping sources can have rare items

Finding promising products on AliExpress is not that difficult. But finding something unique may be challenging considering the competition on the dropshipping markets. Suppliers from other countries can offer rare products that’ll give your online store an advantage over other businesses.

3. Better shipping

Long shipping time is one of the most commonly discussed features of AliExpress. Some sellers have warehouses in the US and Europe, which shortens delivery. Besides, many of them use ePacket – a relatively affordable and fast delivery method. So, this issue isn’t that much of a problem.

Still, being able to deliver dropshipping products even faster is an advantage. And suppliers located near or inside the countries you sell goods to can provide that. Additionally, alternative sources can send several products in a single package.

How to find dropshipping suppliers?

Look for dropshipping sources on supplier directories

There are lots of supplier directories that provide access to wholesalers. By registering on one of such sites, you can contact them and ask for cooperation. Here are some of the most popular platforms: SaleHoo, Wholesale Central, Doba, Wholesale2b.

Note that most directories charge fees for allowing you to browse their databases. On the other hand, they also check the companies on the list. So, the risks here are minimal.

This method is useful when you’re not sure what niche to choose or have no idea how to get started. But after you find your supplier, there’s actually no need to keep paying the directory.

Call the manufacturer

If you have found a product you want to resell, it’s a good idea to contact the manufacturer and ask for their wholesaler’s contact information. Then you call the wholesaler and ask if you can dropship the product.

Search directly in Google

This is the most straightforward way to find a potential supplier. But at the same time, it’s the riskiest method.

As a rule, wholesalers and distributors aren’t that good at marketing, promotion and search engine optimization. You will hardly find one on the first or second pages of the search results. It’ll take a lot of work and time.

Here’s a tip! If you find a good-looking website, chances are this is just a reseller. If the site looks awful, it’s probably safe to work with the company. As I said, these guys are terrible at marketing.

Contact AliExpress sellers directly

If you don’t like the idea of working with companies outside of AliExpress, you can also contact some of your most trusted AliExpress suppliers. Of course, this way you can’t get new products other than what the seller already has. But you can haggle over better prices, or shipping or packing terms, etc.

Finding additional dropshipping sources can substantially enrich your offer. On the other hand, there are many items on AliExpress that sell extremely well. If you’re having trouble finding such goods, simply subscribe to AliDropship’s Premium Products and get new top-selling products each week.

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Consumer Psychology: 10 Principles That Influence Your Customers’ Behavior

Do you want to know what makes your customers act? Why do they choose some products over others? How can you get them to purchase from you instead of another company? The answers lie in consumer psychology.

One key part of being a great marketer is understanding how (and why) people think and act the way they do. By learning why people make purchases, you are better prepared to drive sales.

So, how do you attract, convince, and convert more people with your promotional efforts? Consider the following 10 principles of appealing to consumer psychology in marketing!

#1 Action paralysis principle

People commonly second guess their own behavior. It is especially common in the situations when they’re not sure how their decision will impact them or people close to them. That’s what the action paralysis principle is all about.

If you’re trying to trigger someone into action, clearly emphasize that their action will make a difference. For example, instead of just saying ‘buy now’, you can say ‘buy now and improve your craft skills today.’

An example of using the action paralysis principle to influence consumer psychology

The idea here is that whenever your current clients or prospective customers have a reason to question their decisions, provide a valid argument for them to convert or make a purchase.

#2 Reciprocity

If you’ve ever gotten a mint with your bill at a restaurant, you’ve been the victim of reciprocity. According to Robert Cialdini, when servers bring a check to their patrons without a mint, the diners will tip according to their perceptions of the service given. With one mint, the tip jumps up 3.3%. Two mints? The tip jumps “through the roof” to roughly 20%.

Use this principle by offering free content, such as ebooks or articles, to get contact information from potential customers.

An example of using the reciprocity principle to influence consumer psychology

The first ad the customer sees should emphasize what they’re receiving. Then, ask for their contact information after they click on the offer.

#3 Loss aversion

The loss aversion principle means that people would prefer avoiding a loss to gaining an equal amount. For example, we are more upset over losing $20 than we are happy about finding $20. Why do we act this way? Possibly because strong anxiety and fear are associated with loss. Negative emotions, in turn, tend to have a stronger, more lasting impact on people than positive ones.

An example of using the loss aversion principle to influence consumer psychology

To make use of this consumer psychology principle, try centering your current advertising message around losses. If you offer free trials, remind the consumer of what they will lose when the free trial is over. Or, say you offer free shipping after a customer’s order goes beyond a certain price. If they move to checkout without reaching the total, show them the amount they will lose to shipping costs compared with the amount they need to add to their cart for free shipping.

#4 The decoy effect

You’ll often see this effect in pricing models — one price point is intentionally included to entice you to choose the most expensive option. It is a cognitive bias in which introducing a third, less attractive option makes a more expensive product seem like a better deal than when there are only two products to choose from.

An example of using the decoy effect to influence consumer psychology

Say, a company offers a deal on a software bundle where you can buy word processing software for $100, a bundle where word processing and spreadsheet software together cost $200, or where spreadsheet software costs $175. The presence of the least attractive option — the “decoy” offer of the spreadsheet software by itself — makes it more likely a customer will choose the bundle.

Use the decoy effect in your advertising by grouping items into sets of three instead of two, with one option serving as the decoy. Display the pricing of the individual elements compared with the full bundle.

#5 Anchoring bias

When you’re researching something to make a decision on a complex issue, the first piece of information you receive is a sort of ‘anchor’. Once an anchor is set, all the new pieces of information are built around it. That being said, the first number (or price) you see changes your perception of any numbers that come after it.

An example of using the anchoring bias principle to influence consumer psychology

You can use this principle whenever you are running a sale. State the initial price of the product (therefore, set the anchor), and then display the sale price right next to it. You might even show how much of a percentage off your customers will receive with the sale.

#6 Priming

Have you already heard about priming? Now is the right timing. Priming can help you catch customers’ attention fully by small steps. Priming is the process of presenting someone with a word, image, or sentence that prepares them to be more receptive to a particular idea. Or, in our case, it means prompting people to take some smaller actions before making the final purchasing decisions.

An example of using priming to influence purchasing decisions

For example, you can ask customers to subscribe to your letters, follow you on social media, or download an ebook. These and other similar small requests can prime your audience to say ‘Yes’ later, when it comes to placing their orders.

#7 Color psychology

Color psychology is the study of hues that helps to understand, predict, and affect human behavior. In marketing and branding, specialists use color as a tool to persuade or influence us.

An table showing symbolic meanings of colors and matching them to brands

In fact, research shows that predicting your customers’ reaction to a particular color and its attitude to your brand is more essential than the actual color itself. Keep it in mind while you work on your design elements next time.

#8 Call to action

A ‘call to action’ (CTA) is a marketing term for any statement designed to reach conversions. The main goal of a CTA is to:

  • Trigger an immediate response from your customers
  • Encourage an immediate sale
  • Prompt any other type of conversion that you choose

An example of a call to action that can influence purchasing decisions

With a CTA, you’re requesting a potential client to act and providing the motivation to convert. We recommend you to try to implement this principle as soon as possible.

#9 Emotional marketing

Here, the strategy is to use emotional appeals to catch your customers attention, make an impression, and provide the opportunity to remember your product and buy it. The psychology of persuasion in emotional marketing is the key to success.

An example of emotional marketing appeal that can influence purchasing decisions

There are many different emotions, but eight primary ones are anger, fear, sadness, disgust, surprise, anticipation, trust, and joy. Every entrepreneur wants their customers to associate their products with positive feelings, so think about an emotion that could represent your brand.

#10 Information gap theory

The information gap theory suggests that when someone has a gap in their knowledge on a specific topic they are interested in, they will find a way to get more data .

An example of using the information gap theory to influence consumer psychology:

Marketing experts use this theory in content and social media marketing. For example, headlines such as ‘How to do something’, ‘The secret of something’, or ‘What you must know about something’ are all used to heighten your customers’ curiosity and make them want to learn more about the topic.

Summing up consumer psychology tips

By incorporating psychology principles into your marketing strategies, you can sway shoppers to positively view your products and your company. Apply the psychological principles mentioned above to your campaigns, and you’ll likely influence shoppers’ purchasing decisions and encourage more sales.

Have you appealed to consumer psychology in your ads? How did it work for you? Let us know in the comments!

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How To Use Facebook Audience Insights To Understand Your Customers Better?

Are you going to advertise your dropshipping products to Facebook users? But how much do you know about this audience? In this article, I’m going to tell you about Facebook Audience Insights.

When it comes to advertising, one has to take care of two things.

The first one is how exactly you want to advertise your product. To succeed here, one must learn how to design eye-catching ads that can effectively convert users.

The second one is to whom you want to show these ads. No matter how good your ads are, they will be useless unless you target the right audience. Knowing what kind of people can buy your product defines how you communicate with them.

Fortunately, Facebook has a tool to help you with this.

What is Facebook Audience Insights?

Facebook Audience Insights is a free analytical tool in your Ad Manager that lets you learn more about your target audience. It provides valuable information on Facebook users who interact with your page, which lets you improve ad targeting. Marketers also use Audience Insights to better understand what kind of content your audience prefers.

To use Audience Insights, enter your Ad Manager and click on “Shortcuts” in the left upper corner. Scroll down to the “Analysis and Report” section. Audience insights will be there.

How to enter Audience Insights on Facebook

After clicking on it, you will see a pop-up window asking you to pick an audience type. The option called “Everyone of Facebook” will let you analyze any group of users. Advertisers mostly use this option to learn more about potential audiences.

“People Connected to Your Page” will analyze only those users who liked your Facebook pages. This option is useful when you need to better understand the people you’re already working with.

Audience Insights block that lets you choose between two audiences: everyone on Facebook and people connected to your page.

Audience Insights could be used to analyze custom audiences as well. But in 2018 Facebook removed this option.

Choose the options you prefer, and it’ll take you to the Audience Insights page.

Facebook Audience Insights: general demographics

On the left side of the screen, you will see a number of parameters that can help you customize the audience.

Use the Location tab to narrow down the audience to residents of a particular country, region, or city. In most cases, it’s no use targeting the whole world at least because people there speak different languages.

The Age and Gender tab limits the search to a particular gender or age range.

General demographics - Location, Age and Gender

The Interests tab is what can make your targeting more precise. Here, Facebook offers a wide range of hobbies, activities and topics, as well as popular TV shows, blogs or websites Facebook users show interest in.

Audience Insights demographics - Picking Interests

The next tab is called Connections. Here, you can limit the analysis to people “connected” to your page. It includes not only people who engaged with it, but also their friends. You can also exclude such users from the analysis.

Facebook Audience Insights demographics - Connections

Facebook Audience Insights: advanced demographics

The next few tabs let you customize the audience even further.

Such tabs as Language, Relationship Status, Education and Work are self-explanatory.

Advanced demographics - language, relationship status, education, work

Marketing segments let you choose between a number of demographic groups. The Parents tab lets you select people depending on how old their children are. Politics defines users’ political views.

Audience Insights advanced demographics - picking market segments, parents and political views.

Life events is an interesting tab. It divides users into groups based on what has recently happened in their lives. For example, people who have changed a job, or started dating someone, or moved in recently.

Audience Insights advanced demographics - Life events section

How to use Facebook Audience Insights in practice?

Ok, now! Playing with all these settings is definitely fun. But how exactly can you use Facebook Audience Insights to learn more about target audiences? I mean if I knew their age, gender, job and political views, I wouldn’t need any analysis, right?

The point is you set the parameters you already know to learn what you don’t know. Let me show you.

What if I want to sell drawing and painting materials in the UK? All I know about my potential customers is that they live in the United Kingdom and are interested in graphic arts. After I put this information into the fields, Facebook analyzes the audience and shows me the demographics I missed on the right part of the screen.

The information is spread across four tabs.

Demographics

This tab will break the results into different demographics. It demonstrates what ages and genders correlate with your settings; what part of the audience is married or not; what education your potential customers have, what profession they have, etc.

Facebook Audience Insights analyzes demographic data of the given audience

I didn’t know all that! But thanks to Audience Insights, now I know my customers much better. And there’s more to it!

Page Likes

The Top Categories section shows what Facebook pages people from this audience have liked or are likely to like. You will notice that not all of these pages are necessarily relevant to your business. After all, this is just statistics. Still, it can give an idea or two about what content your potential customers consume.

At the top of the Page Likes section of Audience Insights, you will find Top Categories block

Lower on the Page Likes tab, you will find another section with a number of metrics for the pages from the list above. The last one is called “Affinity”. It shows how likely this audience is to like a particular page compared to other Facebook users.

At the bottom of the Page Likes section, you will find more detailed information

Note that all these page links are clickable. This way you can quickly check if a page is relevant to your business in case you can’t understand its content by the name.

Here you can insert the page names you find relevant into the Interests tab on the left part of the screen and analyze the Page Likes results again. If you keep seeing the same links again and again, most likely your audience is really interested in them as different audience segments overlap here and there.

Later you can create an ad campaign and use these interests for targeting. One ad set per each interest. Although some of them (or even most of them) will fail, you will be able to find at least several good options.

After that, advertisers usually create lookalike audiences based on the winning ad sets.

Location

The location tab simply shows in which countries or cities most of these people live or what languages they speak. For a dropshipping business, this information can be useful only if you want to sell to more than one country. But in this case, you can simply pick the countries you need in the settings on the left.

The Location section shows where the people from the given audience live

Activity

The last tab in Facebook Audience Insights shows two graphs.

Frequency of Activities shows how many actions (likes, comments, shares, ad clicks and so on) the audience users took over the last 30 days. This can help you understand how active this audience is.

The Device Users graph shows what devices your potential customers used for accessing Facebook over the last 30 days.

The Activity section shows how often the audience performs certain actions and what devices they use

As you can see, Facebook Audience Insights can be a very useful tool. It’ll give you tips on how to better understand your potential clients, how to communicate with them and how to target your ads. To learn more about promoting your dropshipping business on Facebook, watch AliDropship’s free webinar.

Learn more about Facebook audience insights.

How Tammy Runs A Business From Home In Australia: Newcomer’s Experience

What should you get yourself ready for when you run a business from home? Today, we’re talking to Tammy, a newcomer to dropshipping, who’s gladly sharing her ups, downs, and insights. From product strategy to advertising and customer service tips, there’s plenty of helpful details for those making their first steps in ecommerce!

Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.

Hi, please introduce yourself!

Hi, I’m Tammy, a part-time liquor store employee from Australia, and I run a business from home in my spare time 🙂

I’m 26 years old and have always had just a standard casual or part-time job. My current half-time employment works for me because I love having a lot of time to myself to play video games, draw and read. Obviously, that doesn’t pay the bills though, so, I needed to find a way to make extra money while still having the luxury of having time for myself.

How did you start running a business from home?

It only began 6 months ago. Before this, I have never had my own business, as well as previous experience in marketing or ecommerce.

I was just doing some online research on the best ways to make money at home. As I just kept seeing the word “Dropshipping” everywhere, I decided to look further into it. After researching for so long, I told myself it’s time to bite the bullet and get into it. I was back and forth with other dropshipping companies, but after looking into all the pros and cons, chose the most fitting one with the best starting price.

I purchased AliDropship original plugin and set up everything myself by following the easy instructions. There’s loads of YouTube videos to help whenever I get stuck on something. I also eventually purchased a few of the add-ons to help increase sales, too.

How and when did your first sale happen?

It was in my first month (I couldn’t believe it)! I was shocked! The customer purchased 3 things and I panicked! Haha but it was super easy to process the sale so that felt great!

It gave me confidence to keep going. I didn’t get another sale for another month later, but I was honestly surprised the first one happened so quickly!

How does your business perform now?

Here’s how the things looked like in the first half of 2020:

How Tammy Runs A Business From Home In Australia: Store Performance Screenshot

I still have only 1 store, but I think I’m confident enough to open up another one, now, to double my income!

Sometimes I might have a day or 2 without sales, maybe even 3 days, and I start to lose faith in my business. I just tell myself that this happens from time to time and I just need to keep posting on social media to show everyone what my website has to offer. It usually works and then I get a sale!

What’s your product strategy for your store?

For my first store, I decided to dropship the items that I was interested in. I know that isn’t always a good idea, but I knew the genre well and knew how to advertise in ways that would entice myself to buy. So, to filter out the proper products, I just spent a lot of time searching for specific items and viewing all the reviews left for them.

After I added the first bunch of products to my store, AliExpress now knows what products I’m looking for. So, the platform recommends a lot of great items. A few times a week I’ll spend a while going through recommended products and making sure they’ve sold a decent amount so I know it’s popular enough to add to my store.

For pricing, I use the recommended formula I found on the AliDropship forum. I like to make at least AUD$10-$20 (Australian Dollars) from one item. Sometimes it can be more depending on the product. I found out that most of my customers are either American or British. And as their dollar is a lot stronger than Australian, they tend to spend the most at my store.

How do you promote your store?

Well, first of all, I read all of the emails from AliDropship that include tips on how to increase sales 🙂

Before I even made my first sale, I had made an Instagram account. I just started following people who are interested in the genre of products I am selling. I also made a Facebook account and shared my product posts in Facebook groups with similar interests. It has proven to be very successful!

Now, I’m pursuing the same strategy. I mainly promote the business with Instagram posts. Instagram is amazing for marketing a certain audience. I just searched certain hashtags related to my products and found out very quickly who was interested in the same type of things I was selling. So I followed a lot of them, and most of them followed back and bought from my store.

Every now and then I’ll also do a paid Facebook ad which also covers Instagram as well, and share my product posts in like-minded Facebook groups. Even though Instagram is the most efficient channel for me, I like that Facebook ads show up on Facebook Marketplace, inboxes, videos, stories and everywhere on Instagram as well!

Facebook marketing doesn’t cost a great deal. I usually spend about AUD$40-50 a month on ads, but then I’ll have a week or 2 with no ads to see the difference in sales. I’ve found that I get a huge increase in Instagram followers when I have an ad running, but the sales usually come from those who have viewed my website a few times and then finally decide to make a purchase. So my main goal is to build my following so I can create free posts to entice them.

In terms of daily management, how do you run a business from home?

In the beginning, I was spending around 10 hours a day on building my website. This definitely wasn’t necessary, but I had a lot of time on my hands and I just got carried away with the excitement of creating a cool website.

Now, I probably spend about 1-3 hours a day, just to reply to customer questions, process sales, check tracking and sometimes update things on my website.

The most time-consuming part is usually just replying to FB/Instagram comments and emails. My customers love the customer service I provide (as they’ve mentioned in my website reviews) so I like to make sure I reply to everyone. Sometimes, there can be a lot of questions and trying to find the right answers for every one can take some time.

When it comes to difficult customers, I just try to stay positive. I do get a lot of emails enquiring about when their package will arrive. AliExpress shipping can sometimes be quite slow, yeah. So I just make sure to be as positive as possible, apologise for any inconveniences and try to give them as much information as I can. They all usually understand and are happy to wait a while longer for their items.

Did the decision to launch and run a business from home change your life somehow?

Well, I was very excited to register my business officially, it didn’t cost much. Now, I have a lot more money to play with! I am saving money as well as spending on things that I’ve always wanted. My plans are to open up another store very soon! (Still tossing up between a few niche ideas)

My mother (56 years old) has just decided to purchase AliDropship plugin because of my success. She’s just starting out this month, but her website is looking great!

What can you advise our readers – those who already run their stores and those who didn’t start the business yet?

For those who already run a business from home – Keep going!! If you’re not making much sales just yet don’t give up. Don’t overcrowd your website with too many items. Make sure to have a social media presence! And the most important part is to know your target audience.

For those who haven’t started yet – It’s the best choice I’ve ever made! The hardest part of the whole thing is choosing what to sell, try not to delve into a niche that isn’t very popular, go for what sells the most on AliExpress and try to keep your website thematic. 🙂

This is most certainly an encouraging experience – and a highly detailed business strategy as well! We wish Tammy and her mother the best of luck with their newly launched ventures 🙂

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