How Can You Find The Best Products To Dropship From AliExpress?

There is no doubt: you need to find the best products to dropship in 2021 from AliExpress if you want to succeed with your online store. Simply follow these instructions, and you will learn how to evaluate the items correctly and how to pick the most promising ones.

You are what you sell.

No, seriously. Correctly chosen products define about 50% of your dropshipping success.

AliExpress currently offers much more than 100 million various items, and even though you can use advanced technical solutions to easily import any of them to your own store, you can anyway get confused – what exactly should you import to dropship for profit?

So, let’s figure that out!

Choosing the best products to dropship in 2021: web analysis

a picture showing the process of looking for something

It is super important to start thinking about the products you’re going to sell as soon as possible.

Ideally, you should do it at the first stage of your dropshipping store creation while you are choosing a niche. The point is, when you’re evaluating the niche potential in terms of SEO, you get the chance to find highly demanded items.

How does it work?

  • Explore Google Trends

We typically use Google Trends to learn if people are getting more interested in this particular product over time. But this service gives us some additional information as well: look at the screenshot below.

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Here, we’ve tried a ‘cat hoodie’ query. The ‘related queries’ category gives us additional product ideas: from this field, we see that people are also looking for specific types of cat hoodies (hoodies with kangaroo pouches) and specific prints (‘never bring a bat to a cat fight’, ‘I am a cat’, etc.). This data will surely be useful at the stage of picking items!

  • Research Keyword Planner

As you know, we use Keyword Planner to find out the most promising keywords to use when running a dropshipping store. At the same time, these keywords can also give you an idea of the most demanded products. Here is an example:

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Here, we try the same ‘cat hoodie’ keyword, and the ‘keyword ideas’ tab shows us a great selection of related keywords. This is what people search on Google, so obviously, products that match these descriptions will be a great choice.

  • Use Moz Keyword Explorer

Moz Keyword Explorer provides data about the intensity of competition in a particular niche. But again, as it shows a range of related keywords, it is a wonderful tool for picking demanded products. Take a look at the screenshot below.

a picture showing the process of looking for best products to dropship in 2021

We took the same ‘cat hoodie’ keyword again and got a number of keyword suggestions. If you click the ‘see all suggestions’ link, you’ll view the full list of related queries that can potentially give you a couple of ideas on the products’ choice.

  • Analyze bestsellers

To find out the most demanded products, you can either look at competitors (huge platforms like Amazon and eBay) or check out social networks. Check all the life-hacks on how to find niche products easily.

Choosing the best products to dropship in 2021: social media search

Social networks are great both to look for products to sell and to evaluate the potential niches. Creating insightful content is one of the main tasks of such social networks as Pinterest, Instagram and YouTube. So, surfing social media can give you a wide range of valuable ideas.

Besides, you can find many examples of content marketing on Facebook, Twitter, Linkedin, Snapchat and other social media. And some of them are worth taking note of. Let’s take a look at some social media in detail.

  • Facebook

It’s logical to start from the most popular social media platform. Look for product ideas in various thematic groups. Study the communities of your potential competitors. The analysis of their content can bring a lot of valuable ideas for your niche research.

Try to search and count groups with 30K+ members devoted to your dropshipping niche. How many groups have you found? If there are more than 10 groups, it is a good sign, and your niche is popular enough.

  • Instagram

This social media is the home for influencers, trendsetters, and hottest tendencies. Whatever niche you decided to try, you will find here a plethora of thematic pictures.

The rule for niche rating is the same as for Facebook: if the search volume shows that there are at least 10 groups with 30K+ followers devoted to the chosen niche, it really looks promising and is worth trying.

  • Pinterest

Many companies and ecommerce entrepreneurs use Pinterest for promoting their products. Thematic boards and accounts of influencing bloggers contain numerous inspiring pictures.

Buyable pins are another great source of valuable content. It narrows your search – you’ll see only things that people can buy, so they are potential products for an online store.

  • YouTube

YouTube is not only our favorite time killer – it can be a plentiful source of inspiration as well if you use it as a search engine. Here you can catch ideas of products and trends that are popular right now. Besides, you can go further and investigate the trends in some definite promising niches.

After you’ve completed all these steps, you can take all the suggestions you got from the research, and create a whole super long list of potentially good products. What to do next?

How to find the best products to dropship in 2021: sorting out

a picture showing lots of different items

So, you have a list of products related to the chosen niche that are demanded by Internet users. Now, it’s time to cross out the suggestions that are not appropriate for a dropshipping store – you don’t want to waste your time searching for useless items, right?

Check if the products in your list have these features:

  • Unique

When people make purchases from you, they have to wait for some time till the package arrives. This wait makes no sense at all if they purchase some generic products. Why would they do that, really, if they could find an identical item in a nearby offline store and start using it on the spot? Surely, the wait should be worth it.

  • Impressive

Dropshipping stores show the best results when they generate impulse purchases. Generally speaking, that’s the effect you should try to achieve: if your store visitors get excited with the offers, they are likely to place an order immediately. Obviously, you can fuel their interest even more if you use a solution for buying motivation, for example, Countdown Timer or Recent Sales Pop-Ups, but the products also matter. Look for something with a wow-factor!

  • Simple

Your store needs impressive yet simple products. People never see your items before the purchase, so, for example, they don’t have the chance to try on clothes, shoes or fashion accessories, or to check the performance of technically complex items. This factor might stop them from making a purchase, and can later lead to returns and refunds. Plus, highly sophisticated items typically cost quite a lot, so think carefully if you want to deal with high ticket dropshipping.

  • Perfect for delivery

These items will be bought by people across the world and shipped all over the globe, so they should be A) lightweight (no one likes extra shipping costs) and B) damage-proof (imagine a buyer’s disappointment after receiving a broken, scratched, or crushed item).

  • Able to grow

Yes, you are just a beginner now. But smart entrepreneurs selling products online do not live for the moment only – they plan to grow their businesses in the future. Besides, the dropshipping business model allows you to expand your niche and add new product categories easily. So, the products chosen should have the potential for growth.

  • Legal

Do you think that shipping, for example, knives or electronic cigarettes is a good idea? Consider the country or region you’re targeting, and try to find out local laws. If some particular products are banned from use or selling or importing within this area, it is better to take them out of your list. Plus, make sure you are not selling copyrighted items that are a subject of intellectual property law.

Okay, now you have a much clearer idea about the products you’re going to offer in your store. Now it comes to the most interesting part!

Choosing the best AliExpress products for dropshipping: scanning the platform

a picture showing how to choose the product you need from a wide selection of them

At this stage, you already know what exactly to search for. Let’s figure out how to do it correctly!

First, go on the AliExpress homepage and type the first query from your list. You will see a list of related queries as well:

 

a screenshot showing how to find best products dropship in 2021 from your store

Write them down and don’t forget to check them later, and as for now, start with the query you have already typed.

Select the regional settings: in the ‘Ship to’ field, choose the target region where you will mostly send your products. If your store already had some orders, look at the buyers’ geography to understand where do your customers commonly live.

Why is it important? Because the next step is to put a tick in the ‘Free Shipping’ field. The system will automatically leave out the products that can only be shipped to this destination for an additional fee.

Don’t forget to also put a tick in the ‘4* and up’ field – this way, you will only see the items that are approved by the previous buyers.

Finally, in the ‘Sort by’ field choose the ‘Orders’ option to view the most frequently purchased items. The more orders an item has, the better; at least 100 is recommended.

This is how the correct settings should look like:

 

a picture showing the process of looking to products to dropship from AliExpress in 2021

Great! Now it’s time to evaluate each product separately.

How to find best products to dropship in 2021: final evaluation

Click on every product you like and take a look at the details provided.

 

a picture showing an example of products you should dropship for profit in 2021

More specifically, you should carefully evaluate:

  • Product pictures

Your store needs items with trust-inspiring pictures that show the product clearly. Images basically are the only source of information for online shoppers, so they matter incredibly.

Ideally, you need pictures with no watermarks, but even if there are any, you can try removing them with the editing feature of AliDropship plugin.

Don’t forget to look at the item description: sometimes, sellers place additional product photos there, so the picture gallery might be not the only source of images for your store.

  • Customer reviews

The reviews from actual AliExpress buyers are a great source of information about the product quality and the seller’s behavior. AliDropship solutions let you import the product reviews along with the item because the number and the content of the ‘Feedback’ tab is super important.

Okay, that’s it!

Import the chosen products automatically, and don’t forget to make some edits to the product pages in your store. This article will tell you more about this.

Now you know how to choose the best products to dropship in 2021. Use the knowledge and create your own wonderful store!

What are the best AliExpress products to dropship?

Home Security Products To Dropship: The Best Items To Add To Your Store

It’s no secret that everyone wants to live in a safe and secure home environment. In the past, however, not everyone could afford various home security items to create comfortable circumstances in their home. Although, now, home security products are accessible and affordable to practically anyone. 

Nowadays it is incredibly easy to buy and install all the needed home security items. Every year, new trends pop up, the technology improves and as a result, home security products become more effective.

In recent years, the demand for home safety products has increased and it’s no coincidence. It is a result of a growing trend of implementing smart homes where the security systems are an integral part. At the same time, with how easy it is to control and manage home security products nowadays (you can do it even from a regular smartphone device), it makes it a very unique product offer that many consumers can easily afford.

How is it so affordable? By sourcing products from AliExpress, you can find great items at beneficial prices.

Furthermore, not all consumers implement expensive security systems in their households, some consider installing certain individual pieces such as alarms, cameras, or simple lockers to ensure their protection and security of their possessions. And you can create a dropshipping store offering these products!

So, let’s jump straight into it and find out why you should start a dropshipping business selling home safety products!

A general overview of the home security market

Smart home security is not something new: security and control systems have been among the most popular smart home devices over the last several years. And from what’s being projected, it is only going to continue to grow.

Home security products google trends

Analyzing Google Trends, home security is a rather popular search query and the demand has been steady over the last several years.

Where do most of the search queries come from? What market is the most prosperous?

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The most amount of search requests comes from the United States. Moreover, according to data analysts, 38% of US households own a security system.

Let’s look at what home security products consumers in the US want to purchase.

Evidently, many people are considering the purchase of a home security system. Most of them don’t even require professional installation. And you can hit the jackpot by convincing these people to buy these products on your online store!

Moreover, almost all of the mentioned above products can be ordered from AliExpress!

Want to sell the hottest and most demanded items only? Receive WEEKLY updates on the most popular items on the market – and get every week’s bestsellers imported to your store AUTOMATICALLY!

However, you must keep in mind that home security products are a pretty technically complex category of products. That means, this niche category will be great for those who understand and can clearly explain the various characteristics of certain products. And of course, as the owner of the store, you must be willing to learn the basics of installing and managing these items if your customers come asking for your help. Being an expert in your field of work can only bring you benefits and what’s most important – happy customers.

So, what kind of products can you include in your online dropshipping store?

What home security products can you dropship?

Surveillance cameras

You don’t have to focus strictly on whole systems, you can also offer cameras by piece.

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Surveillance systems

On AliExpress, you can find all kinds of security systems in different price ranges.

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Surveillance accessories

You can broaden your product range by offering different accessories for surveillance products, such as holders, adaptors, and even separate cameras.

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Baby monitors

Watching over the little ones is especially convenient with baby monitors that can be placed anywhere. With the help of baby monitors, it is possible to watch over the babies even from a separate room!

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Security alarms and sensors

AliExpress also has different types of alarms and sensors that are supported by various smart home devices. All you have to do is connect via Wi-Fi or Bluetooth.

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Smart doorbells

Your customers can forget all about those old peepholes and seamlessly install wireless doorbells for more comfort.

Audio doorbell

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Video doorbell

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Useful home safety products

Some of the items can be used for personal protection and keeping your personal belongings safe as well.

Smart padlocks

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Smart trackers and alarm sensors

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Self-defense alarm

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Safes and lockboxes

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Should you dropship home security products: Final takeaways

Home security products are getting more and more popular in the households of ordinary people. And with the market growing annually, you have a chance to establish a profitable dropshipping business selling these products. Although we tend to suggest staying away from technically complex niches, here you don’t need to make things too complicated. You can offer a broad range of products that don’t require, you or your potential customers to be technical experts.

With that said, we hope that with the insightful information provided in this article, this niche will help you create a beneficial dropshipping business and make you an impressive amount of profit. If you want to learn more about what niches and products can bring you a hefty income, check out our blog!

If you want to start your dropshipping business, AliDropship provides you with an opportunity to do so. All you have to do is order your store, and our specialists will make one catering to your specific preferences and needs. And why wouldn’t you want to launch a dropshipping business? It’s the most risk-free and cost-effective way to start your own ecommerce venture!

Explore the full list of home security products.

Introducing Premium Stores: A Smart Way To Start Your Dropshipping Business

Do you want to start an ecommerce business without spending weeks on preparations? Need one of those ready stores that can be launched right away? Then check out AliDropship’s new offer – Premium Stores!

We’re beyond grateful for the industry recognition our dropshipping stores gain. In April 2020, buyitcarl.com – one of the Premium Stores on offer – won a prestigious accolade of Hermes Creative Awards. It was entitled the Gold Winner in the Ecommerce Site Design category which is highly encouraging, inspiring, and humbling for our whole team.

One of AliDropship Premium Stores was entitled the Gold Winner in the Ecommerce Site Design category of Hermes Creative Awards.

You feel ready to start a dropshipping business? But how do you begin? What niche should you choose? What products are the best? What’s the most efficient promotion strategy?

If you feel uncertainty because of all these issues, then we’ve got a solution!

AliDropship’s Premium Stores allow you to start your own online shop right away. But that’s not all! You’re not simply getting a dropshipping site that can be launched with just a few clicks. You’re buying a precise copy of one of our own successful stores that are bringing us considerable profits.

In other words, these ready stores are the solution for those who want to get quick results based on proven ideas.

What are Premium Stores?

Four steps of acquiring an AliDropship Premium Store

Many entrepreneurs have to spend months and thousands of dollars to figure out the best business strategy. But with Premium Stores, you can ‘borrow’ this experience from our Ecommerce Department that develops and runs our own dropshipping businesses.

Our team experiments with different niches, products, and marketing strategies. Some of the stores we own become very profitable. When one of them achieves a stable flow of traffic together with a steady volume of sales, and when we identify its most efficient marketing mix, it becomes a Premium Store. We make this website’s copy available to customers who would like to get their own ready stores instantly.

When you purchase it, you get a copy of the original website including the store’s theme, structure, imported products and product data, design elements, etc. As a result, you get your own dropshipping store duplicated from a highly successful business along with all its materials.

Copying someone else’s brilliant ideas is quite common in business. Many entrepreneurs keep an eye on competitors and try out their strategies and solutions. Same goes for dropshipping. A lot of store owners copy ads and products from their competitors, so why not borrow the whole website from a team of professionals absolutely legally?

Furthermore, from a variety of ready stores, you can purchase one that makes more than six figures right now! That’s right, you read that correctly. We are offering a premium store that makes more than $500,000 yearly! And you can get an exact copy of that store and start making profit right off the bat. What are you waiting for? While you’re hesitating, others are reaping the benefits!

No need to test different niches! No need to try out different products or look for reliable sellers! You get all this along with your new business!

What you get as an owner

  • Precise copy of a flourishing dropshipping business

With ready stores of this kind, you get a copy of a dropshipping website that is already making money with all its materials. Thus, there’s no need to experiment trying to figure out the best options on your own.

  • Full ownership

After the purchase, you become a full owner of your dropshipping business. Any profit you make belongs only to you. Since the moment you get your copy, it’s up to you to decide how to develop the shop. You can leave everything as it is or change the site however you wish. From now on, this AliDropship store is yours!

  • One-time payment

You only pay once! No additional charges, no hidden fees or subscriptions. After paying, you get full access to the store and all the resources.

  • Best products from reliable sellers

By getting a copy of one of our shops, you also receive the full list of the products imported to the original store. AliDropship’s managers selected these goods from hundreds of alternatives and dozens of sellers. Thus, you can be absolutely sure you’re dealing with the most profitable items and the most reliable suppliers.

  • Ready to be launched right away

You don’t have to start from scratch. Choosing a niche, finding great products, creating a design – all of this has already been done by our managers. As a result, you can start promoting your Premium Dropshipping Store right after the purchase.

  • Choice of stores

You can choose from a list of different shops, each devoted to a certain niche, to find something that suits you best.

How to buy a Premium Store?

Visit the Premium Stores page where you will find the list of all available websites and choose the one you like. Press ‘Learn More’ to visit the given store’s page.

Three ready stores created by AliDropship and offered as Premium Stores

After that, select the package you prefer. Here, you’ve got three options.

Buying a pure copy

First of all, you can buy a pure copy of the original website with no extra packages. To do that, simply leave the package offers unchecked and press the BUY NOW button. In this case, you will have to install the files by yourself and use your own domain name and hosting.

How to buy a Premium Store with no additional packages?

However, if you have zero IT experience, you can add the installation package to your order.

Copy + Installation package

Adding the Installation package to your order allows you to avoid all the manual work as AliDropship’s team will do it for you.

How to buy a Premium Store with the Installation package?

If you don’t have a domain name, the team will offer three options to choose from. This domain name is prepaid for one year and will cost no more than $12 per year. We will also set up prepaid hosting optimized for a dropshipping website. The package also includes the store’s logo editing.

After that, the team will install your copy of the store onto this hosting and set up a payment gateway.

With this package, you’ll be ready to launch the site immediately.

Copy + Marketing package

With this package, you get copies of the marketing materials AliDropship team uses to promote the original websites.

How to buy a Premium Store with the Marketing package?

You get the banners and videos created by our team and the ad texts we use in our own campaigns. We will also send you a detailed description of the target audience that suits the niche you have chosen.

Lastly, we will provide you with instructions on how to set up and run marketing campaigns using these materials. This way, you can start promoting your business as soon as possible and use tested and proven materials.

And of course, you can purchase both the Installation and Marketing packages for the most seamless experience. Shortly after the purchase, one of AliDropship’s managers will contact you to discuss all the details.

By purchasing a Premium Store, you start your own business with a fully developed website, a selection of the best products within the chosen niche, and even promotional materials. And you get all this for a one-time payment! Get yourself a Premium Store and start making money right away.

View the source.

How To Run TikTok Ads: A Next-Gen Way to Promote Your Dropshipping Store

Are you on TikTok? Even if you’re not, grandpa (kidding 😁), it doesn’t mean you should miss an opportunity to advertise your store on such an insanely fast growing platform! Read on and learn how to start making money with this channel and how to not make your TikTok ads an epic fail!

What comes to your mind when you think about TikTok?

Going viral. Dancing. Lip syncing. Music. Challenges. That’s pretty it!

Sounds fun, huh? That’s what many users around the world thought, too, and now TikTok has over 1 billion users in 150+ countries. Are you going to miss a chance to show your products to such a big community? No way! Let’s find out together what your first steps in TikTok Ads should be.

Sign up for a TikTok ad account & create a campaign

If you’ve weighed all pros and cons and decided to start running TikTok ads, just go ahead to the TikTok ads page. If you don’t have an ad account, you can create one right away and fill in some info about yourself and your business.

Signing up on TikTok

After you’re logged in in your new ad account, behold the almighty dashboard from which you’re going to observe and launch all your campaigns.

TikTok ads manager

Let’s start creating ads on TikTok already! Follow these tiny steps below:

  • Click the Campaign tab at the top
  • Click the Create button
  • Choose a campaign goal

Reach, Traffic, Conversions, Video Views and App Install goals are available. Kinda self-explanatory.

Choosing advertising objective

  • Set a name for your campaign
  • Define the ad campaign budget

Decide between Daily Budget or Lifetime Budget options.

That’s what the TikTok Business Help Center says about the budget: “To ensure that your ads have sufficient budget, the minimum budget at the campaign level is $50 and the minimum budget at the ad group level is $20.” Quite pricey, huh? But definitely worth a shot!

  • Define ad placement

Let’s decide where you’d like your ads to be shown up. You can choose the placements yourself OR let the TikTok system figure out the best placements on its own. There’s a great opportunity to access TikTok’s family of apps, so, besides TikTok, you’ll be able to show your ads in the following apps: NewsRepublic (a news app powered by AI), BuzzVideo (an app for viral and trending videos), Babe (a personalized news app) and some others that may vary depending on your location.

Setting up ad placement

  • Define your audience

You’re supposed to choose the audience that will see your ad. Choose wisely!

Multiple targeting options are available: age groups (13-17, 18-24, 25-34, etc), locations, gender, languages, interest & behavior, device. And, what you probably already know, it’s a good idea to try to target the young audience of TikTok first as they’re representing the majority of users.

Statista insights on this social media users by age

Distribution of TikTok users in the United States as of June 2020, by age group

  • Set up budget settings & optimization options

You can set a schedule, time of day when the ad is shown, and the optimization goal (unless it is set by default).

  • Name the ad & upload the ad creative

Note that TikTok supports both image and video ads, but it’s highly recommended to go for videos to tune to the vibe of the platform.

What’s great is that apparently TikTok seems interested in your success, so they’re ready to help you even if you don’t know anything about video editing. So, you can just click Create and make use of 58 customizable templates to create your own video ad with some visual effects and a soundtrack. Read more about how it works here (but don’t expect magic – you still need to upload a nice product video there, it won’t appear by itself).

TikTok ad details

Don’t forget about ad specs – you need to know them if you want to start advertising at ease. Read about image ads specs here and video ads specs here.

  • Enter the ad text, link to your site (=product page), and choose a call-to-action button
  • Set up a TikTok pixel and you’re good to go!

This small piece of code is required on your website to help you optimize your campaigns and measure ad performance. After you’re all set, click Submit to launch the ad.

All the data and numbers related to your ads will be available in the dashboard. Feel free to use different filters (like creative, audience demographics, device type, and placement) to learn how your TikTok ads perform.

Come on, guys: doesn’t this whole ad creation process remind you of something? Don’t we create ads in a similar way on some other platform? 🤔😁 It’s a rhetorical question. Anyway, why reinvent the wheel…

So, we hope now you got the ad creation process. But how to make your ads stand out and convert?

Some creative tips on how not to postpone your success & rock TikTok ads from the beginning

Let’s start with advertising tips TikTok gives you right away in the TikTok Business Help Center.

#1 Mind the visuals

Use high-resolution and bright/contrasting creatives – the visual part is always important when it comes to ads!

#2 Stay buyer-oriented

Make ad creatives that would resonate with your audience and show your product in use (having people in the video/image would be great!).

An example of user-oriented TikTok ads

#3 Experiment

Test as many creatives as possible: testing will help you discover winning creatives and ads.

#4 Say no to longreads

Do your best to squeeze all purchase-inspiring info in a short ad caption that is easy & fast to read. TikTok is a high-pace platform, so you have to adapt in order to get good results.

#5 Stay in the Safe Zone

Got scared a bit? Nope, there’s nothing to be worried about – just try to keep all the important imagery in the center of the creative – it is shown as a green space on the screenshot:

Safe Zone explanation

Why? Because there are some more additional elements a TikTok ad consists of, so you need to make sure that the ad’s key message and media are clearly displayed. There are more aspects to take into account though, read more here.

Let’s move on to some additional advice from experienced TikTok advertisers.

#6 Stay vertical

Yes, square videos are accepted for advertising too, but vertical ads have proven to be more effective as they look more native. 9:16 ratio rules on this platform! You can try to re-use Instagram Stories ad creatives which also have a 9:16 ratio if you have any.

#7 Get them on the hook

If you’re not showing anything exciting/surprising/eye-catching/shocking right away, you are scrolled down! Pay attention to the beginning of your video ad – it should motivate the viewer to keep watching.

An example of catchy TikTok ads

#8 Choose trendy music

TikTok is initially a musical platform (its former name is Musical.ly – apparently, for a reason). So, sound is very important to keep the audience engaged. That’s why it looks like now you’re in extreme need to use only popular sounds/songs in your TikTok video ads – to get people’s attention and make your ad blend into usual TikToker’s videos.

Don’t forget that pop music differs by location, so some research on pop songs charts won’t hurt!

#9 Be brief

Yes, it’s possible to run ads up to 60 secs long, but there’s no need for that. Experience shows that 10-25 seconds long videos are the most powerful and effective.

An example of brief TikTok ads

#10 Keep an eye on trends

The more trendy your ad looks, the more results you get. So don’t be lazy and spend some (fun!) time hanging out on TikTok to catch on some trends – music, hashtags, challenges. Try to incorporate them into your ads.

#11 Lean on UGC

UGC means user-generated content. Looks like it’s on the rise on all advertising platforms! But no need to beg your customers to create TikTok videos for you – just make sure that your ads feel Tik-Tok native, like generated by a usual user. This will make your ads look more trustworthy and thumb-stopping.

TikTok main message

#12 Think outside the box

Yeah-yeah, we know it’s a pretty worn-out phrase – but it’s true that you shouldn’t keep on doing the same kind of ads you used to do. TikTok is a highly creative platform, so you’re supposed to do your best to surprise and entertain viewers with your ads. Get some ideas right from videos on TikTok platform and always stay on the lookout for eye-catching video concepts.

That’s it about the tips. Now it’s time to use them and promote your dropshipping store like a pro! Yes, TikTok ads might be costly, but it’s a very promising advertising direction which can help you achieve your business goals, increase brand awareness, gain some skills in advertising and boost your profits!

Learn how to run TikTok ads.

Why Do Customers Buy From Niche Stores Instead of AliExpress?

As you probably know, AliDropship creates ready-to-go dropshipping stores for our customers and provides all the necessary support. However, did you know that we also run our very own dropshipping niche stores?

Seeing and managing this process from the inside gives us an incredible advantage. This allows us to experience all the steps of this operating process – the same as our customers do. And this, in turn, gives us a brilliant opportunity to work with our clients much more effectively as we have a clear and detailed understanding of the whole dropshipping routine.

One of the questions we hear from our customers quite often is “Why would I get a specialized dropshipping niche store if all these items are already available on AliExpress?” Why would people make their purchase from my store when they can purchase from a globally renowned platform?

In this article, we’ll share the reasons of niche stores being more appealing for buyers than AliExpress.

Let’s start with an informative video!

 

Top 5 reasons why customers prefer niche stores to AliExpress

1. It’s easier to find the necessary product

AliExpress gained itself the reputation of an immensely huge online trading platform where you can find practically anything. The platform hosts lots of sellers, and the number of products they offer far exceeds 100 million items. This means it is possible to source almost any kind of product regardless of its category and special features. But interestingly, that’s not always a benefit!

Browsing a niche store with a limited amount of categories, you can find the necessary product quickly and effortlessly.

That’s what industry analysis shows! Customers looking for a particular product with specific features are much more likely to visit a niche store than AliExpress.

There is a valid reason for this, as you can guess. It’s not easy to look through thousands of product options to find the one that fully suits your needs. This is why potential buyers might avoid a website of an enormous marketplace where they can easily get lost. Instead, they prefer a dedicated website with a limited amount of product categories that is clear and convenient to navigate. Apart from that, a store that focuses on a particular niche or category is likely to have highly specialized products instead of some generic items.

2. It’s more convenient to place an order

The simplicity of placing an order is crucial for the purchasing process. AliExpress requires buyers to register, which is a distracting factor for many online shoppers. At the same time, AliDropship niche stores allow customers to place their orders simply and effortlessly. Thanks to this, buyers enjoy an unmatched shopping experience that surely motivates them to come back for more. Even if customers don’t have previous experience in online shopping, they can easily buy from such stores without any issues.

Niche stores don’t require visitors to register, and it facilitates impulse buying.

When users visit such stores, they can get immediately interested in some of the products. Thus, the simplicity of the shopping process will surely encourage them to make a purchase without any second thoughts.

3. Niche stores provide a nicer customer experience

It is typical for sellers placing their offers on AliExpress to work with a wide range of product categories. Ideally, that would require a store owner to have extensive knowledge covering all the specifications of the offerings. Unfortunately, quite often this is not the case, and it makes potential purchasers turn to smaller niche stores.

Niche stores are notable for the friendly atmosphere created by passionate and enthusiastic sellers.

What’s special about people who create narrowly focused online stores and deal with a limited amount of items? Typically, they are deeply interested in this particular area and have a true passion for this certain product range. Therefore, they are enthusiastic to create a friendly and favorable atmosphere in the store. You can imagine how important it is for an online business: take a look at this success story that happened all thanks to an engaged followers’ community! The better client service you provide to these niche fans, the higher are the odds to see them and their friends again soon.

4. It’s much easier to get help

Anyone who purchased something online knows how important it is for the seller to be knowledgeable about his product offering. And what happens if a dropshipping store owner works with multiple product niches and dozens of hundreds of products? Potentially, there can be some difficulties with providing accurate and relevant data on clients’ inquiries. From the point of view of a seller, this can easily be understood. Naturally, managing such a store is quite a demanding task requiring an enormous effort. Still, from the point of view of a buyer, it can cause a great inconvenience.

Well-informed experts can provide quick and complete answers to any niche-related questions.

On the contrary, niche stores with a smaller product range have everything it takes to provide high-quality customer support. Since these stores employ well-informed experts with a deep passion for the products on offer, customers can safely count on quick and full answers to any niche-related questions that can potentially come up. These sellers can also help buyers with the technical aspects of placing an order, making a payment, or dealing with a return or refund if necessary (Kitty’s dropshipping story is a great example!). This is not always the case with AliExpress purchases – the wait for an answer from the platform’s technical support can take a significant amount of time.

5. It’s more pleasant to navigate niche stores

Due to the technical features of the platform, all of the AliExpress stores have the same layout. As a result, it is really difficult for a store owner to create a memorable and recognizable marketplace.

For the customer, it’s going to be difficult to remember the exact store where they saw this or that item. This will result in them buying the product elsewhere. Furthermore, the store layout can’t be changed, even if it’s uncomfortable or inconvenient for either the buyer or seller.

A convenient customized layout and professional design turn niche stores into user-friendly and memorable marketplaces.

In turn, nicely and professionally designed niche stores can easily prompt visitors to make a purchase – the previously-mentioned impulse buying heavily depends on store usability. Additionally, the layout of these stores can be customized in a way that is clear and understandable for any kind of buyer. What is also important, due to their unusual design, such stores have their own spirit and atmosphere, and it certainly motivates customers to come again for more.

Now that you know why online shoppers might choose a niche store instead of AliExpress, it’s high time for you to start your own dropshipping journey. Choose the store that suits you best and start earning in no time!

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Hot Products For Spring And Summer 2021 [70+ Ideas]

Winter is coming to an end. And what does it mean for ecommerce entrepreneurs? Right, this is a high time to review their product range! We have prepared a set of over 70 ideas regarding hot products for spring and summer in 2021. Enjoy!

Hot products for spring and summer 2021

Experienced ecommerce entrepreneurs know that the most important part when running your own ecommerce venture is to set everything up on time. So when it’s high time to prepare your online store for spring/summer? Right, at the end of winter!

We are speaking about such a notion as seasonality. Actually, all the popular ecommerce products you are highly likely to benefit from can be divided into several groups.

  • Evergreen products

When we speak about so-called evergreen products, we mean the ones that are ALWAYS in extremely strong demand. As a rule, this is all about consumables, items we buy in bulk, and the ones people have to buy all the time.

These goods are undoubtedly lucrative for ecommerce entrepreneurs. However, there is a limited list of such products, and not all of them suit online shopping perfectly.

  • Trending products to sell

Speaking about trending products to sell, these are the products that are extremely popular for a certain period of time. Most commonly, they are fashion clothing, new gadgets, etc.

These items are extremely lucrative for online stores. However, if dealing with them, it’s necessary to check industry trends and look for trending items on a permanent basis.

  • Seasonal products

As for seasonal products, these are the ones that are in demand each year, during a season.

These products are also extremely promising to sell in online stores. However, you should know which items to sell during each season and prepare your ecommerce website for it each time to make the most of them.

That’s why our team conducted a study and found over 70 hot products for spring and summer in 2021. Check them all and choose the ones to benefit from with your online store!

Inflatable mattresses

a picture showing the rise of interest in inflatable mattresses in summer

Inflatable mattresses are the very thing that people are interested in during spring and summer. This is proved by Google Trends. As you can see from the screenshot above, the demand for inflatable mattresses increases at the end of spring significantly and it’s high enough until the fall.

And since there are lots of different inflatable mattresses at low initial prices available for reselling, this is going to be a perfect hot product for spring and summer to benefit from!

a picture showing inflatable mattresses as a hot product to sell in spring and summer

Swimsuits and swimming trunks

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This is a prime example of a seasonal product. The interest in it is extremely high at the beginning of summer. Meantime, it doesn’t draw much attention in fall and winter (and this is logical).

Traditionally, demand for swimwear peaks in spring and summer. Seems like this year won’t be an exception! Even though only local tourism is accessible in many countries worldwide due to the pandemic, in most cases, the local climate and amenities still allow relaxing outdoor activities that require fancy and practical swimsuits.

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Outdoor toys

a screenshot proving the rise of interest in outdoor toys in spring

Outdoor toys are one more product that people wait for spring to order and let their children have some fun. If there are some doubts about it, look at the screenshot above: the demand for them is tremendous! So why not try to gain from them?

a picture showing what to sell in spring and summer for profit

Women’s tank tops

a picture showing the rise of interest in women tops in summer

The next item in the list of hot products for spring and summer in 2021 is women’s tank tops.

Right, these light tops are well-demanded throughout the year. But there’s a demand peak that occurs at the beginning of summer making it a perfect product to sell in your online store after winter has come to an end.

a picture showing what to sell in spring and summer for profit

Tote bags

an image proving that tote bags are an evergreen ecommerce product

In fact, tote bags are an evergreen product since it’s popular on the market throughout the year. However, they can be considered as an item that is commonly used in summer. This is why we recommend you pay attention to them since this is a kind of product you will definitely benefit from!

a picture showing tote bags as hot products in spring and summer to sell for profit

Water bottles

a picture proving that water bottles are an evergreen ecommerce product

Water bottles are one more ecommerce product that can be classified as an evergreen one. However, this is also most often used during a summer holiday season. And this is the reason for you to consider adding this item to your online store, so you won’t regret it!

a picture showing why it is profitable to resell water bottles

Ice cube trays/ice cream makers

an image showing when it is profitable to sell ice-cream makers

Summer is the time of the year when one everyone wants a cold drink or an ice cream, isn’t it?

And this is proved by the Google Trends’ graph provided above: the interest towards ice cream makers has a peak at the beginning of summer. Well, this actually means this is one more product for your online store to add to your product range and try to make a fortune with.

a picture showing what to sell in spring and summer

Hair accessories

a picture showing why it is profitable to sell headbands in summer

Take your hats and other winter clothes off, this is what people from lots of regions want at the end of the snow season. Probably this is the very reason why there is a strong demand for headbands and hairpins: it’s time to shine bright! So why not check them up and gain from them?

a picture showing hair accessories as hot products to sell in spring and summer for profit

Sunglasses

a picture showing why it is profitable to sell sunglasses in spring and summer

Sunglasses are going to be a perfect accessory for both men and women. And since generally it’s challenging to wear them in winter, the demand for them increases significantly in summer! Moreover, there are lots of sunglasses at low initial prices to resell. So they can easily let any ecommerce entrepreneur make a fortune with them!

a picture showing what to sell in spring and summer for profit

This is a list of 70+ hot products for spring and summer to benefit from in 2021! It’s the end of February, and it’s high time to consider adding them to your online store and make the most of them or start your own profitable ecommerce business and build your financial empire!

What are the hot products for spring and summer?

Ordering A Custom Dropshipping Store From AliDropship: Q&A Series #4

Considering the constant demand for a custom dropshipping store from AliDropship, we decided to devote a whole separate Q&A session to it. Enjoy!

1. What’s a custom dropshipping store?

In practice, it’s a ready-made dropshipping store that is created for you exclusively. The store is developed by the team of highly skilled designers, programmers, and other technical specialists.

Therefore, this is a wonderful solution for people who don’t know how to build a dropshipping store from scratch (or don’t want to waste their time on this). That’s why a huge part of AliDropship clients prefer ready-to-go solutions.

2. What does the whole process look like?

First of all, you place an order and make a payment.

PLEASE NOTE: you only make ONE payment to get an AliDropship custom store, with no recurring fees! While running a dropshipping store, your only ‘must-have’ regular fees will be the domain and hosting payments required by your providers to keep your store ‘visible’ on the internet.

After that, a dedicated member of our project management team gets in touch with you. We assign a personal project manager who will guide you through all the steps of the work.

They give you access to Basecamp – it’s the special platform where you can monitor the progress and leave your feedback. We will also ask you to fill in our questionnaire. This way, we will learn your requests and preferences.

In our blog, you can find an article on how your online store is being created.

3. What will I get? What will the dropshipping store include?

When the development process is over, you get a customized online store adapted for your needs and wishes. The store fully belongs to you: you get 100% ownership, and you are free to do ANYTHING with the site.

This store has a number of unique features you won’t find anywhere else:

  • At least 50 already imported products with professionally edited pictures and descriptions (the number depends on the package you choose)
  • Automatic updates of product information
  • Automatic price markup for any product groups
  • Professionally designed theme optimized for high conversions
  • Unique design elements (logo, header, icons, favicon, etc.)
  • Integrated promotional tools: discount coupons, emails for abandoned carts recovery, and subscribers lists for further interactions
  • All-in-one dashboard to monitor your sales, orders, stats, and activities
  • Integrated Google Analytics
  • Integrated payment gateways (2Checkout, Stripe, PayU, etc.) to accept payments with both PayPal and credit cards
  • On-site SEO and social networks accounts
  • Up to 12% AliExpress cashback

For the Ultimate package, you will also be provided with our special social media promo tool. We install and set up the Social Rabbit plugin that will automatically promote your business on 4 top social networks: Facebook, Twitter, Pinterest, and Instagram.

4. Сustom dropshipping stores creation includes niche research. Can I choose my own niche?

Basically, you can choose ANY niche you like. It’s recommended to work in a niche you’re passionate about (or at least know quite well).

You will then need to evaluate the niche from the point of view of:

You can take a look at our exclusive ‘Niches and products’ blog section. There, we systematically post the results of our regular market research, and give you the most promising product ideas you can try in the upcoming season.

To check the commercial potential of the niche you’ve chosen, use our free niche research tool!

5. If I want to create a dropshipping store with branded/copyrighted products, will I have any legal issues?

Yes, it is likely.

Every country has its own laws and legal requirements in terms of selling branded products. And all the holders of intellectual property rights have their own policy of dealing with such cases. You need to be really careful about your niche and product choice!

6. How do you choose and edit products for the website?

The dropshipping stores we create are filled with items from AliExpress. Check this detailed instruction on choosing the nicest products.

In short, we evaluate the items from the point of view of:

  • Product rating
  • Number of orders
  • Sellers rating
  • The option of ePacket shipping or free delivery

If you want us to import products of a particular type or style, please, let us know before we start uploading products. You can attach some examples of products for each category.

We also have a guide on editing product pages. And we follow it with every item we add to the stores. The basic rules are:

  • Only add high quality pictures
  • Edit titles to make them short and clear
  • Rewrite product descriptions made by Chinese suppliers

7. Do you have any guides on how to promote a dropshipping store?

You can use a range of our free educational resources:

8. Can you integrate a special payment gateway for my country?

Generally, we integrate PayPal and credit card payment options into our dropshipping stores. Here you can find the list of all the options available.

Sometimes, clients ask us to include some other additional systems. We always notify our developers team about these requests, but the development process is not easy. The developers might agree to try a certain additional system if it is requested often, but it will be considered to be a ‘non-typical amendment to a website’, and it will cost you extra money.

9. If I only have enough money to buy the Basic Package, can I upgrade it later?

Of course! If you can’t afford the desired package right now, just start with getting the Basic one. Later on, as soon as your finances are fine, you can upgrade your store to the Advanced or Ultimate level.

For all these packages, we do the same work, but on a different scale. For example, the number of the items we add to a store is 50 for the Basic package, 100 for the Advanced package, and 200 for the Ultimate package. But it’s not the limit! You can always add more products yourself if necessary.

The same goes for all the extra services that only are available on the higher levels. Even if they are not included in the package you’re buying, you surely can ask us to add the necessary ones for an extra cost (or you can do it yourself if you wish).

Please note that the store theme choice doesn’t depend on the package you’re ordering! It doesn’t matter if you’re buying a Basic or an Ultimate store – you can anyway choose one theme out of the multiple options we offer.

10. If I buy your Ultimate Package, when I can start making money?

The package description says “This package is perfect for those who want a 100% hassle-free start and immediate profits”. So, what do we mean by immediate profits?

The day you receive your store is the day you can process your first order.

Everything is set up already, so you can drive in visitors and accept their payments IMMEDIATELY after getting the site from us. From the technical point of view, your store is fully ready for operation when we hand it over to you.

We gladly share our marketing experience and knowledge with you – we provide tons of educational materials (check out the question #7). Still, we can’t predict how soon you will start getting income – it all depends on your own promotional efforts.

Did we cover everything you wanted to know about buying a dropshipping store? Feel free to leave your questions in the comment section below!

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Affiliate Marketing Basics: Expert Advice [Exclusive Interview]

What’s the affiliate marketing basics you need to keep in mind if you want to start and grow your affiliate venture in 2021? Today, we’re pleased to talk to a very special guest! Adam Enfroy, widely known in both the digital marketing and blogging industries, kindly agreed to share some of his first-hand insights.

Hi, please introduce yourself!

Hi, my name’s Adam and I’m a full-time blogger.

I launched my blog AdamEnfroy.com in 2019 and scaled it to a million dollar business in under two years. I currently write to 500,000 monthly readers and teach my readers how to scale their influence at startup speed. Currently, I live in Florida, work on my blog full-time, and share my journey in my income reports.

You were the Head of Digital Marketing in BigCommerce (!) back in 2018. Why did you choose affiliate marketing, after all? How did it all begin?

Before I was the Head of Digital Marketing at BigCommerce, I was their Affiliate Manager. I saw a lot of affiliates making a ton of money promoting BigCommerce and decided to try it out myself.

So I took what I learned in the tech world and used startup growth tactics to build my personal brand. Instead of making a small affiliate niche site, I decided to go big and go after all of marketing.

Today, I’m in over 200 affiliate programs and consider myself one of the best affiliate marketers in the world. And part of the reason for that is I’ve seen both sides. I’m an affiliate manager turned affiliate marketer and I know how and where to join programs, add affiliate links, generate traffic, negotiate deals, etc.

Could you tell us more about these programs?

Since I worked in the ecommerce industry, I am in a lot of ecommerce related affiliate programs – ecommerce platforms, dropshipping suppliers, etc. I found the AliDropship affiliate program by reaching out to their team and collaborating on content and adding them to my site.

Overall, I’m in 200+ affiliate programs and write about everything from ecommerce platforms and the best online course platforms to web hosting, website builders, and more.

Is it worth it financially? What’s your average affiliate income?

I make over $75k per month in affiliate income.

What do you do to make it happen? What’s the affiliate marketing basics you’re sticking to?

Affiliate marketing is a Google-driven engine. And your blog is a mediator.

It is a mediator between a Google search and a purchase – it’s really that simple. You need to rank on Google for searches with transactional search intent and then direct readers to your affiliate links.

Think about it this way.

When someone searches for something like “best laptops” or “best credit cards”, who is ranking?

The answer: All blogs and media sites promoting affiliate links via list posts.

That is the game.

It is a content and link driven business, where the best content with the most links ranks on search engines and makes the most money.

And if there’s money to be made, it’s going to be competitive.

So you need to focus on:

  • Keyword research based on the right keywords with transactional search intent
  • Writing high-quality content to rank on search engines
  • Building backlinks to your content to build authority

By doing this, my blog gets over 500,000 monthly readers and makes over $80k per month without spending any money on advertising.

How much time does it take you every day to manage your affiliate resources?

My blog is now completely automated and I don’t need to spend much time on it. Although I could take months off and revenue would stay pretty flat, I still spend probably 20 hours per week on my blog. I’m also working really hard on a premium blogging course, so that is taking up a lot of my time.

On my blogging page, I write about how to effectively outsource, automate, and scale your blogging business so that you can do this, too.

What’s your biggest affiliate marketing challenge?

The most challenging part of affiliate marketing is the extreme competition on search engines. If you’re an individual person like me, you’re going up against companies with lots of employees. You really need to effectively use your time, scale your content marketing efforts, and treat your affiliate website like a real business.

Without a doubt, 2020 was a challenging year. In your opinion, what’s changed the most during 2020 in affiliate marketing? What trends are there for 2021?

I saw a huge boost in affiliate revenue in certain SaaS categories as more businesses move online in 2021 and beyond.

In 2021, I’d focus on your website’s content experience. It’s not just what you write, but how easy it is to engage with your content. For example, affiliate list posts might need a table of contents to take readers down the page, video content, or sticky sidebars to keep readers engaged.

Your ultimate goal is to end the search journey. Google is getting smarter and can understand content quality based on user signals.

For example, if a person searches for something and hits the search engine results page (SERP), you need to be the last result that they visit for that search. Maybe they click site A, go back to Google, click Site B, go back to Google again, then finally click your site and complete their search, never going back to Google for that specific keyword during their session.

That tells Google you’re the best.

And to do that, you truly need the best, most engaging content.

What’s the affiliate marketing basics that you would recommend every newcomer to consider?

Focus on:

  1. Content and links
  2. Content and links
  3. Content and links.

I see a lot of new bloggers try to join a bunch of affiliate programs and add affiliate links without first building authority and traffic.

Affiliate marketing is a number’s game.

You need traffic.

To get traffic, you need to create great content based on transactional search intent and build links to that content so that search engines take you seriously.

Anything taking away time from that is limiting your future growth.

If you’re looking to make more money with your affiliate business and check out the strategies I’ve used to build a million dollar blog in under two years, you can take a look at them in my guide on how to start a blog – and make sure to sign up for my email list. 🙂

Thank you, Adam, for sharing the exclusive, first-hand insights into the affiliate marketing basics, secrets, and future! We appreciate your input and are sure it’s invaluable for dozens of newcomers to ecommerce who’d love to register as an affiliate and start their business, too. See you!

Learn affiliate marketing expert advice.

Hit The Big Time With The Benefits Of Facebook Promotion

Social media marketing and ecommerce businesses go hand in hand. It’s almost impossible to imagine one without the other. However, not many understand how beneficial it can be to use social media marketing, and Facebook promotion, in particular, to grow your business. 

Social media isn’t something obscure anymore. Nowadays, almost everyone has a social media account of some sort.  In 2019, in the U.S. alone, the percentage of the population that used any form of social media was about 79%, which is approximately 247 million people. Just think about it, the total population is 328 million people! You can reach almost all of the population of the US through social media!

One social media platform we would like to point your attention to is Facebook. It is the largest social network in the world, with 2.8 billion active users. That number alone should trigger you and make you think about all the potential customers you can reach.

And in all fairness, Facebook is the perfect platform for small businesses to establish themselves. While there are lots of users, Facebook also provides you with the tools you need to attract their attention.

In this article, we will take a closer look at why Facebook is one of the best platforms for growing your business and how you can do it.

Facebook promotion: what is it?

Generally speaking, Facebook promotion is a marketing method aimed at advertising a product or service through the social media platform. With Facebook’s advertising tools, your dropshipping venture can significantly grow and expand to new heights. And if you want to achieve quick sales for your dropshipping store, Facebook ads are the best solution. Not only are they effective but even beginner entrepreneurs can understand them and utilize to their advantage.

Our customers are already experiencing success first-hand promoting with Facebook! And you can easily join them.

It is easy and effective and the number of people using Facebook for promotional purposes is quite impressive. Moreover, that number is set to increase even more!

As a matter of fact, have you heard about our best performing self-owned store? That’s right, that exact dropshipping store that’s making over $500K/month! Well, the owners of that store have managed to achieve these outstanding results all by promoting their products through paid Facebook ads. What’s more, you can get the exact copy of that online store at a very reasonable price. Furthermore, you can opt to receive a marketing package filled with the same advertisement materials that the original had. And we’ll be at every step of the way helping you set it all up!  

Why Facebook promotion is perfect for your online business

Let’s look at some of the most significant advantages online businesses receive promoting with Facebook.

  • Worldwide availability

With billions of active users, there are seemingly no limits to how many people you can reach. So, you are not limited to promoting to a specific country, you can advertise anywhere you like!

  • Highly-targeted ads

You are provided with a broad range of targeted advertising options. This allows you to specify in great detail who will see your ads. You can select an audience based on their income, education level, relationship status, job, interests, and even purchase behavior.

  • Diversity of advertising

You have an incredible amount of advertising options to showcase your products through Facebook either in a textual or visual format. You can use your posts as advertisements, stories, slideshows, carousels, video, etc.

  • Works with other marketing channels

While promoting your business through Facebook, you are free to use other marketing channels, too, such as search engine marketing, email marketing, etc. Moreover, don’t forget that Facebook is connected with Instagram and WhatsApp, which means that you can promote through those platforms as well.

  • Opportunity for growth

When you start advertising your products on Facebook, small audiences of people will engage with your ads. Of course, it’s not likely that thousands of people will come to your store right away.

At the beginning of your dropshipping journey, you won’t probably be investing huge amounts of money into Facebook promotions, so the results might not be that impressive. Nevertheless, after the initial results, you can start increasing your ad budget and reach a lot more people than you previously have. Thus, you can achieve far more stunning results than before.

However, to start promoting your products or services on Facebook, you have to create a Facebook business page first.

What is a Facebook business page?

Basically, a Facebook business page is a Facebook profile for your business. It can receive and send messages, post updates, receive notifications, like and comment on other users’ content, etc. On a Facebook page, instead of adding someone as “friends”, users must “like” or follow the page to see its content.

Here is a quick guideline on how to create a Facebook business page.

First, you’ll need to log in to a Facebook Account. You can use your existing personal page or create a completely new page for your business. Then, head to the creation page and select what type of business page you want to create. There you will pick your page name, category, and description.

From there, all that is left to do is fill in the rest of the page: add photos, create a username, enter the information about your business (including your business story) and then create your first post. Once you’ve completed your page, you can start creating and launching your ads.

How to set up your ad campaign for Facebook promotion

Facebook advertising is one of the most effective ways to grow your business and reach your potential customers.

It is a unique tool and we want you to benefit from it as much as you can. So let’s go over how you can launch your ads to reach practically anyone.

So, by now you should have already created a Facebook business page (if you haven’t, go do it now!). Then, head over to your Facebook Ads Manager to create your ad campaign. As stated by Facebook, the Ads Manager is an all-in-one tool for creating, managing, and tracking your ads. It’s powerful, but it’s designed for advertisers regardless of their experience.

The Ads Manager will also help by showing you how well your campaigns are performing based on Facebook’s metrics. So, here is what you have to do:

  • Select an objective

Facebook promotion ad campaign creation

You have 11 objectives to choose from, based on what you want your ads to achieve.

  • Choose your audience

Facebook allows you to target a specific audience of people based on the information you know about them. You can use parameters such as age, gender, location, demographics, interests, and behaviors.

Moreover, it’s worth noting that you can showcase your ads to anyone in any corner of the world and select multiple locations. Facebook will automatically deliver the ads to countries where they will perform better.

Just look at this dropshipping business owner who has achieved phenomenal results using Facebook promotions with his customers coming from all over the world!

  • Set where to run your ads

where to run Facebook promotion

The next step to select where your ads will appear. You have a vast array of options from Facebook to Instagram, to Messenger, or even across them all.

  • Set a budget

Since you are going to be using Facebook’s paid advertising tools, you are going to need to set a budget. Here, you have an option to set a daily or a lifetime budget and the time period when your ads will run.

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You have total control over your campaign costs since you initially choose how many people see your ads and how often they see them. Moreover, according to the predictable reach and frequency, you will see the exact amount of money required to reach your audience. 

Usually, $10-$15 a day is enough for a starting ad budget. And remember, you are not required to run ads every single day. Facebook allows you to always control your ad budget and turn off your promotions any time you want.

From there, all you have to do is pick the format of your ad and submit your ad to Facebook’s ad auction. And there you have it, you’ve successfully launched your Facebook ad! Don’t forget to manage your ad and evaluate its performance.

It’s safe to say that Facebook promotion is one of the most accessible and at the same time cost-effective ways to promote your ecommerce business.

Still, a common question is how long do you have to wait until you can see the first results? Usually, it doesn’t take long to see the results come in. Oftentimes, you can see the results from a Facebook promotion within 1 week or even sooner!

Final takeaways on Facebook promotion

No matter what type of business you own, Facebook promotion is an essential instrument for the growth of your business. It is an advertising strategy that allows ecommerce entrepreneurs to run a business even without an already established customer base.

Ultimately, Facebook ads are one of the most efficient ways to reach customers anywhere in the world. Using it, you can grow you business and expand your customer base even quicker. Even though this method requires you to invest a certain amount of money into it, you will have full control over all your advertising costs. All it takes is a few clicks and you can see the results within a couple of weeks.

Ready to start exploring the power of Facebook ads? Remember that you can always count on expert assistance! The Marketing Packages we provide together with AliDropship’s Premium Stores contain the exact same media files, texts, and audience settings we use to generate sales with these stores, and YOU can benefit from them, too!

Read about Facebook promotion benefits.

Dropshipping To India: A Short Review Of The Indian Ecommerce Market [Updated]

Is dropshipping to India a good idea? Let’s find it out!

India is one of the fastest growing eCommerce markets these days. In 2018, the Indian eCommerce market value was estimated at about $50 billion, and it’s expected to grow to $200 billion by 2027.

Besides that, the number of online shoppers in India is expected to reach 300-350 million by 2025.

What is more, India is the second most populous country in the world – its population is about 1.38 billion people. In addition, more than 65% of its citizens are below the age of 35. Everyone knows that the younger the generation, the more tech-savvy it is. So the number of people using the Internet will also grow significantly.

As you can see, dropshipping to India seems to be an attractive opportunity. Is it really so? Let’s figure it out!

Dropshipping to India: pros of the Indian eCommerce market

Although some advantages of the Indian eCommerce market were mentioned above, there are lots of other positive moments that you should draw your attention to.

Lots of government initiatives

The government of India has lots of plans on how to improve the eCommerce market of the country and support online retailers. So, it runs and supports different campaigns such as Digital India that help make the country more digitally empowered and contribute to the growth of the eCommerce market.

Besides that, the Indian government is working on building secure cyberspace for India’s citizens and businesses. In 2017, the country even made it to the 23rd place of the UN Global Cybersecurity Index (GCI).

Increase in the number of payment options

Some time ago it was hard for Indian business people to choose the most appropriate payment gateway for their eCommerce stores because of the small number of available options.

But the situation has changed significantly. These days, there are lots of services that you can add to your store to accept payments. Among the most popular ones, there are PayPal, PayU, InstaMojo, PayTabs, etc. All these payment gateways are available for the AliDropship plugin, so if you’re living in India, it will be easy for you to start your own online business.

Positive consumer sentiment

Most Indians feel positive about purchasing goods online. According to the survey, conducted by Capgemini Research Institute, 64% of Indian consumers prefer shopping online rather than in physical shops. So, it’s a good reason to start dropshipping to this country.

Among the most frequently purchased product categories are consumer electronics, mobile phones, clothing, books and stationery, fashion jewelry, kitchenware, sports and fitness equipment, and other goods.

Dropshipping to India: cons of the Indian eCommerce market

Despite low digital literacy, the Indian population is very young and the situation is changing quickly.

Now, let’s see if there are any barriers to exploring this market!

Limited Internet knowledge of potential buyers

Although computers, the Internet, and social media are an essential part of our lives, there are lots of people in the world who aren’t good at technologies or don’t know how to use them yet.

According to the data published by UNESCO in 2017, only 70% of Indian citizens aged 15 and above can both read and write. As for digital literacy, only 46% of the Indian population aged 14 and above can operate a computer.

When these people start using the Internet to buy something from online stores, they will probably face different issues. It is likely that they will have trouble finding the necessary products and placing their orders.

Of course, it doesn’t mean that you can’t work with these customers! On the contrary, you can be the person (or the company) that guides them through this new exciting world. It will require lots of your patience, energy, and time, but the result will totally be worth it.

Psychological barriers to online shopping

Although the number of digital buyers in India is increasing, a lot of Indian consumers prefer to touch a product before purchasing it. This is especially the case when buying clothing, shoes, perfumes, and accessories.

The lack of touch and feel experience may significantly affect Indian customers and put up barriers that stop them from buying. Although the situation is gradually changing (especially because of the COVID-19 pandemic), many Indians still prefer either buying in brick-and-mortar shops or order stuff with cash on delivery options.

The solution is to create product videos and detailed product descriptions that will help your potential customers better understand what the chosen product looks like and what features it has.

Legal related issues

If you want to start a dropshipping business in India (where you live), you need to register your business officially. And you may feel confused when choosing the most appropriate business form and dealing with the paperwork.

Actually, there are 4 popular types of companies in India:

  • Sole proprietorship
  • One person company
  • Limited liability partnership (LLP)
  • Private limited company

The type of business form determines how money flows in and out of the business, how the business is taxed, and what documents you need to start it.

The easiest way of company registration is deciding on the sole proprietorship model. You will just need your Aadhaar and PAN cards, a bank account, and proof that you have an office. That’s it.

This business type is ok for people who have never had their own businesses and just want to try their strengths.

However, if you have some experience in eCommerce, you can focus on other forms. Although it takes more time to get all the necessary documents, these business forms are more flexible and have some more benefits than the sole proprietorship model.

Is AliExpress banned in India?

Last year, the Indian government banned a number of Chinese apps including the AliExpress mobile app. As the officials explain, these apps collect massive amounts of user data that have nothing to do with their services. So, they were banned due to security reasons.

By the end of 2020, the government banned over 200 apps in total. With continuing tensions on the India-Chinese border, one could expect more moves of this kind in the nearest future.

At first, the consequences of this decision were not that harsh as the AliExpress site was still working and customers could place orders. But later, AliExpress sellers faced certain problems at the customs.

By the end of 2020, AliExpress officially stopped exporting goods to India. As of now, it is impossible to place an order on AliExpress if the customer’s address is located in India. This is what the platform’s Help Center says:

AliExpress policy explaining that the platform's services are not available in India as of 2021.

Does it mean dropshipping to India from AliExpress is no longer available? Some buyers report that they were able to place orders by contacting sellers directly and asking them to send goods via more expensive shipping options (often with longer delivery times). But even in this case, sellers don’t guarantee that the parcel will be successfully delivered.

This is why, right now, we’re considering dropshipping from China to India to be too risky, and can’t safely recommend following this business model. However, it doesn’t mean that as an Indian citizen, you can’t do dropshipping at all!

As you likely know, one of the advantages of the dropshipping model is that you can sell products to almost any destination in the world. Even if you live in India but want to dropship from AliExpress, there’s nothing stopping you from selling products to another country. The experience of Faraz, an Indian entrepreneur who shared his dropshipping success story recently, illustrates this point perfectly!

As of now, the best countries to dropship to are the United States, the UK, Australia, Canada, and a number of European countries. So, instead of dropshipping to India, pick one of these destinations and start your dropshipping business there.

Learn about dropshipping to India.