Do you remember Alex, a dropshipping newcomer from Russia we interviewed some time ago? We asked him a couple of questions again to see how his business is going, and, *SPOILER ALERT*, seems like he discovered a winning strategy to make money with SEO! Let’s see how it works for him.
Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.
Hi, please introduce yourself to our new readers!
Hi, I’m Alex, an IT professional from Russia working for myself. I am a huge fan of dropshipping: it’s perfect for me as I prefer automated business models.
Wouldn’t say my journey was super smooth, though: I developed more than 8 different stores until one of them started making profit. But the first sale was unforgettable: it proved that the business works, and gave me the perfect motivation to continue.
So, how does your business perform now?
I have 9 stores these days, and each of them has 3,000-12,000 unique visitors every month: here’s the data from Google Analytics.
And here are the performance numbers for 3 of my websites:
It might seem like not too much, but please note: I do not spend money on advertisement at all. No marketing expenses! No ads, no promotions, just natural search: my buyers come from organic traffic.
What exactly do you do to make money with SEO?
Here’s the thing. Before I decided to switch to SEO promotion, I tried using many advertisement methods:
Facebook ads / Facebook groups promotion
Promotion through YouTube channels
Nothing worked fine for me! It was a signal for me to stop wasting my money on ads.
Thanks to these experiments, I discovered that the only thing that works fine for me is Google Natural Search. And surely, I noted that it takes SEO 3-9 months to start working, which is why a new website cannot get enough traffic for sales at first.
As a result, my Natural Google Traffic is growing and this strategy is working fine even though it is absolutely free!
And to help my sites perform better, I also invested some time and effort into their security. I installed the WordFence Security plugin on all my websites and also blocked visitors from some countries with the highest attack rate, fraud orders and low profit rate. It was a necessary thing to do because I noticed a recent increase in the attack rate and didn’t want to put my income sources at risk.
Which other solutions do you use to keep your business operational?
I read a lot about new IT solutions and I always try to use the best ones of them. As I don’t spend money on ads at all, I have spare money I can safely invest in my stores automation, hosting, and SEO.
It’s also important to note that I transferred all my websites to WooCommerce. I liked the experience of working with AliDropship Woo because it helps me a lot, and thought it would be great to upgrade all my websites to Woo with this plugin.
What is your product strategy that helps you make money with SEO?
It’s a really hard thing to choose the right niche! After lots of experiments with my stores, I stopped using the openly available results of market researches because most of these analyzed niches are too popular and competitive.
Instead, I look for unique products that I like personally and check if they have many orders on AliExpress, a 98% rate, and a rising trend on Google Trends. I add new products every day! To get a better understanding of my target audience and their expectations from my store, I use Google Analytics – it helps me a lot.
My pricing policy is really flexible. There are no common rules because everything depends on the product and its initial price, and I have different extra charges for different websites and niches. Sometimes I can add $5 to each product, and sometimes +$50 to the whole order.
What can you tell about managing your 9 stores on a daily basis?
I spend about 2-3 hours per day on this. The most time-consuming task is answering buyers’ emails: “Where is my package?”, “I want a refund”, “Incorrect package received” and so on, you know… Like any other seller, I have a fair share of funny and sad stories with clients, but try not to worry: some beers can solve almost any problem… :))) And refunds, of course!
How has your life changed?
I’m working for myself and all by myself. I can choose a day, place and time to work, and work 0 hours a day or 20 hours a day if needed. It of course helps my relationships with friends and relatives. My wife likes everything that makes money for our family, and my friends are happy that I have more free time to share with them.
It’s a business where everything depends on me and my skills. I do not have anybody to blame or praise – there’s only me who’s responsible! Just waiting for COVID-19 to finish to plan my future…
What can you advise our readers – those who already run their stores and those who didn’t start the business yet?
Working for yourself is the best decision you can make in your life. You should not work for somebody if you can work for yourself!
Well, if you ever wondered how to make money with SEO, it seems like Alex just gave you some priceless beginner tips! We are thankful for his detailed and interesting feedback, and are pleased to see such positive dynamics of a recently launched dropshipping business.
Giving discounts and free products to customers is an easy way to earn their trust and increase the amount of money they spend. Benefit from gift marketing by using AliDropship’s new add-on –Gift Box!
What is gift marketing?
Gift marketing is an array of strategies and techniques used for marketing purposes that include drawing the attention of potential customers to a product or service, increasing the number of sales or the average purchase size, etc. Although a marketer can use a variety of methods to achieve this purpose, they are all based on offering something free in return.
Companies use these techniques whenever they offer gift cards, free products or when they organize giveaways.
Why does gift marketing work?
Gift-giving has always been a part of human nature. After all, we are social creatures who need attention, warmth and love – and we can both take and give. So, it’s no wonder marketers started to present gifts to their existing and potential customers.
Using gift marketing to attract clients or stimulate them to buy more works for two reasons:
First of all, everyone likes free stuff. Whenever a business offers a product or service for free, customers can’t but appreciate the benefits of this generous offer. As a result, the business gains an advantage over competitors.
In addition, gift-giving helps you establish an emotional connection with customers. After all, gifts are more than just free stuff. It’s a token of attention and care that makes people remember your brand and at least in some cases prefer your business over similar stores.
How to use gift marketing with the Gift Box add-on?
Offering gifts as incentives seems like a good idea, but how does one make such offers? Should you just write something on your site? Or should you notify customers on social media?
We’ve got a simple yet effective solution! The Gift Box add-on lets dropshipping store owners create gift offers of various types which will pop up on your site depending on the conditions you set. Let’s take a closer look at how it works.
Gift Box Settings
After installing and activating the add-on, you can customize its general settings by clicking on the corresponding option:
First of all, here you can customize the Gift Box widget position by placing it on the left or right side of the screen and adjusting its X and Y axes:
After that, one can customize the widget colors to fit your site’s color palette. Note that you can choose different colors for notifications telling buyers that a certain condition is or is not met.
The next box can be used to customize the title and subtitle in the widget that customers will see on the site. Here I’ve changed the title but didn’t customize the second line. In this case, the add-on will display its default line.
And that’s what the pop-up window looks like now:
In the last section, you can customize when and how often the pop-up window should auto-open, as well as how many gift offers customers can get.
All these settings will help you adjust the add-on to your unique dropshipping store and use gift marketing to your fullest benefit.
Creating gift offers
Now let’s get to the most interesting part and create a few gift offers. To do that, click on “Dashboard”. At the top of the page, you will see the Performance Summary section that will display Gift Box’s statistics.
Below it, you will find the Gift Offers box with all the offers you’ve created. Click on the “Create Gift” button to make a new offer.
The Gift Box add-on lets you create four gift types. Let’s have a look at each of them.
The first option lets you offer a discount as a gift.
The box on the left contains the gift’s settings. On the right, you can see the preview of the widget, i.e. what buyers will see when visiting the store. Note that the window will display different notifications depending on whether the shopping cart of a client is empty or not and whether the threshold is met.
In the “Title” field, you can rename the gift. This option is purely for internal use, so nobody except you will see the title.
One can also customize the icons displayed on the pop-up window.
The next field allows store owners to customize the discount. You can either offer a fixed discount in dollars or a percentage cut:
Note that you can’t change the currency of the discount (should you use the US Dollar option). However, the Gift Box add-on will automatically convert the discount into any currency supported by your store.
Now it’s time to choose the condition under which the gift will be offered to clients. Here you’ve got four options.
Threshold is a simple condition: the gift is offered when the overall cost of the products added to the cart reaches a minimum level. Here it is set to $100.
Here’s what the widget looks like now. After I added a few products to the cart, the pop-up window told me I could spend a bit more to get a 20% discount. Note that the store automatically converted the threshold into pounds.
After I added one more product and reached the threshold, the widget told me I got the discount:
The total price in the cart and on the checkout page are now different.
Product: the gift (the discount in this case) will be offered if a customer adds a given product to the cart. Here you can pick only one item from the store’s inventory.
Now the widget tells me I can get the discount if I buy this product:
Please note: If a customer adds a product for which you offer a discount to the cart along with a number of other goods, this discount will be applied to the whole order. So, make sure you create an offer that is still profitable for your business.
Product of the list works the same way except you can choose more than one product for which buyers will be rewarded.
In this case, whenever a customer puts any of these products to the cart, he or she will be offered the discount.
Don’t forget that the discount is applied to the whole order.
Product of category lets you offer the discount in exchange for any product from a given category or categories.
And this is what the widget looks like in this case:
The last section of the box allows you to customize the texts in the widget if you prefer something unique instead of the default options:
Don’t forget to save and activate the offer.
The next offer type you can use for gift marketing allows you to give a product for free.
The settings here are mostly the same. However, instead of a discount, you can choose a product from the inventory that will be offered as a reward. The condition options are the same as in the Discount Offer.
In this example, I decided to offer the fitness tracker whenever customers buy the black quartz watch.
The widget on the site now looks different:
As soon as I add the watch to the cart, the widget tells me I can have the tracker for free. But the system will not work until I pick a variation from the list.
After I pick one, the product appears in my shopping cart, and the price is zero. Nice!
Note that if you offer a free product to a customer, you will have to pay not only for that product but for its shipping as well unless you use a free shipping option for the given product in your store.
Free product choice
This gift type lets customers pick one free product from a list of several goods.
The settings are almost identical to that of the previous offer type, except here you pick as many gift options as you want. I’ve chosen three.
Now, after I put the corresponding product to the cart, the widget offers me to pick my reward.
Custom free gift
Businesses can benefit from gift marketing not only by offering discounts or free products. Customers can be interested in free packages, or products that are not presented in the inventory of your store, or something else that you can’t pick from the inventory.
For such purposes, we created the Custom Free Gift option.
Unlike other gift types, here you don’t pick a product or a discount type. Instead, you write down your offer. In my example, I offer a free package.
After I put the corresponding product to the cart, the widget tells me that the package is now free. Note that the price converted to pound in the pop-up window.
This option was created for making more complex, non-standard offers.
Dragging gift offers
And one last thing! You can activate more than one offer at a time, and all of them will be displayed in the widget. If you don’t want to place them randomly, simply drag the offers in the dashboard by clicking on these symbols.
The gifts will automatically line up the same way in the widget.
Withthe Gift Box add-on, one can benefit from gift marketing techniques, thus improving the dropshipping store’s performance and earning customers’ loyalty.
Finding products to dropship with no experience is not a simple task. Moreover, after you’ve spotted an item which you expect to sell well, it requires a lot of testing. But with AliDropship’sPremium Products, you can have a pre-tested product and marketing materials every week. Keep reading to learn why it’s a great solution for your online store.
There are lots of ecommerce stores that sell all types of products. In order to compete with them (and offline retailers as well), a dropshipping store requires goods that enjoy high demand, have an affordable price and are hard to find offline.
Finding products to dropship requires thorough research and testing. Moreover, in order to attract customers one also needs eye-catching advertising materials. The Premium Products service was designed for dropshipping store owners who have little experience, or have little time to do all this, or simply want to get fresh product ideas regularly.
In short, you need to browse AdSpy in search of Facebook and Instagram ads that got a lot of likes, then make sure you can buy a similar product on AliExpress, then check the prices (including that on Amazon), compare shipping costs, check available dropshipping suppliers, etc. And only after this product research, you can be more or less certain whether you should try to dropship a given product or not.
By subscribing to Premium Products, customers get access to importable goods selected by this method. In other words, in just a couple of clicks, you save several hours of your time.
2. You get advertising materials and target audience settings
Finding products to dropship isn’t enough. Importing promising goods does not guarantee rising sales unless you advertise it properly. Facebook and Instagram have proved to be among the most efficient marketing channels for the dropshipping business.
Still, users’ feeds are full of ads from different brands. In order to draw attention to your product, you need something clear and eye-catching. But if you have little experience in creating ad materials and running promotion campaigns, chances are you will spend hundreds of dollars with little results.
Premium Products subscribers get a number of marketing materials which include 3 video ads, 10 banners and advertising texts for Facebook and Instagram.
Our team also provides recommendations on target audience settings. Thus, these materials can give your dropshipping store a great boost, especially if you’re still learning how to create ads.
3. You save money and time on testing
Our experience has shown that high search volume in Google Trends can be deceitful. Even if the numbers look good, you’ll never know how a given product will perform until you try advertising it. The same goes for advertising materials and target audiences. Out of several ad sets, only a few bring sales while others happen to be useless.
Simply speaking, finding products to dropship also requires thorough testing.
Naturally, the only way to test all this is to create and run advertising campaigns to see how users react. But doing it requires time and investments, and that’s what our team does when experimenting with new ideas and advertising materials.
When subscribing to Premium Products, customers get items that were already tested by AliDropship. Same goes for the advertising materials and target audience settings: we offer only those creatives and audiences that performed well enough.
Sometimes dropshipping goods that seem to have high potential perform quite poorly in reality. In other cases, the demand for a product can suddenly drop revealing that the interest was seasonal, which becomes a complete surprise for the business owner.
Target audiences are another headache for any dropshipping store. Whenever you launch an advertising campaign (even for testing), you can’t be absolutely sure these people will be interested enough to buy the product.
As a result, entrepreneurs take risks at every step of this process. Certainly, with the dropshipping business model, one can forget about buying products in bulk and risking huge investments. Nevertheless, such mistakes (which are impossible to avoid completely) will “devour” hundreds of dollars.
But when it comes to Premium Products, you don’t have to worry about it. All the risks were taken by the team.
5. You get new product ideas
When you look for products that sell well, it’s really hard to come up with a good idea. Whatever comes to mind seems either not unique or too unique to be able to generate a large number of sales.
But you’ll be surprised to learn what our team discovers from time to time. Items that seem weird or useless at the first glance can actually become best-sellers!
By subscribing to Premium Products, you also receive a source of such ideas that can help you find more products to dropship. Moreover, subscribers also get access to all previously posted Premium Products no matter when you join the service.
6. A great solution for beginners
Premium Products is a result of our Ecommerce Department’s work. How the team finds and promotes goods on our self-owned stores was described in many articles of this blog. All these materials are available for all our customers and readers, so you’re free to study.
However, when you’re a beginner, it’s really hard to keep all the aspects of your business together. Finding products to dropship, testing them, creating ads, analyzing and setting your target audience, running PPE and conversion campaigns, creating custom audiences, etc. That’s a lot of work!
With Premium Products, one can be sure that at least some of these worries are taken care of by our team. Moreover, one can learn more about how to run a dropshipping business by analyzing these goods and marketing materials and reading the team’s recommendations.
As you can see, thePremium Products service offers a whole range of benefits that can be useful for both beginner entrepreneurs and experienced business owners who are having a hard time finding products to dropship.
Do you want to start a venture you’ll enjoy? Are you ready to become a business owner, acquire new skills, and answer only to yourself? Today we are going to talk about how to sell products from home and start a profitable ecommerce business.
Starting a home-based business by selling products can be a great way to create a steady source of passive income. It allows you to operate based on your preferences and goals. Working from the comfort of your home, you get all the flexibility and freedom to do whatever you want. It’s a dream job for millions of people and many are already making thousands of dollars, benefitting from a full-time job from home. And you can be among them, while others continue to simply dream of success.
To sell products from home you need to be aware of all the basic aspects that are required to start such a business. In this article, we will discuss the best ways to start a home-based business, show how to set up a store, and give you some product ideas you can start selling right away.
Getting ready to sell products from home: what you should begin with
Home-based businesses often start with the owner having a certain interest in a specific area and channeling that interest into an earning opportunity. The most common way of making money this way is by selling items you are passionate and knowledgeable about.
Let’s go in more detail about what you need to know to sell products from home.
Selling products from home is a pretty convenient way to start a business, as there is almost no start-up cost. Basically, all you need is a little bit of a workspace, a computer, and products you are going to sell.
Here, it’s crucial to highlight that you don’t necessarily need inventory to launch and run this kind of venture! Specific business models such as the dropshipping one let you sell products online without manufacturing or buying them in advance, which means you don’t have to create and manage physical stock.
How to sell products from home with dropshipping
Experienced ecommerce entrepreneurs already know the meaning and benefits of the dropshipping business model.
To keep it simple, imagine you are selling products from home but all the logistics and inventory are managed by someone else for free. You don’t even have to touch the goods to sell them! All the packaging and shipping duties (as well as costs) will be handled by your supplier.
Sounds too good to be true? Well, fortunately, there is a time-tested business model built around this idea and proven to be more than reliable. These are the core principles of the so-called dropshipping business model.
Dropshipping means you simply set up your online store, fill it with the information on the products you’d like to sell from home, and transfer the incoming orders to the original product supplier. It’s that easy. As we said, your supplier manages the orders and ships them out directly to your customers.
Starting with the essentials, of course, you need an idea. Your business will revolve around your idea of what products you choose to sell, what approach you’d take to market your products, and how you will cater to your audience’s needs.
But before we touch on that, let’s go step by step on how you should set everything up.
So, let’s say that you’ve already thought through what products you are going to sell. But how are you going to sell them? If you want to properly set up your business, you are going to need a platform to showcase your product offers.
There are several ways to establish your platform where you will sell your products. You can try to create your own website, use an already existing marketplace as your platform, or purchase a ready solution.
Getting started with selling products from home
Option #1 Creating your own online store from scratch
Getting into ecommerce has never been as easy as it is now, growing and expanding at an outstanding rate. One of the key aspects of success in any ecommerce business is a distinctive online store.
Long gone is the time where you have to be a technological expert to create a fully functional internet store. Now, anyone who owns a computer can find a guideline or a tutorial on how to create a working website. Speaking of which, let’s go in more detail about how you are going to create your website.
Establish a domain name
Before you start creating your online store to sell products from home, you need to select a Domain name. What’s a domain name? It’s a part of the URL – your online store’s address.
Let’s take for example https://alidropship.com/. The domain name is AliDropship.com. It’s what everyone is going to type in the search engines when they will try to find your site on the Internet.
To see how to find and purchase a domain name that represents your business best, kindly go to this article.
Amongst many concerns, one that most online shoppers take to heart is the store’s security, or as it’s known, the SSL. SSL means Secure Socket Layer – it encrypts the data of your store’s visitors.
How do you know if your Internet store is secure? It will have a green or gray padlock next to its URL. To learn more about making your website safe and appealing to customers, kindly go to this article.
Choose the right layout for your online store
Once you’re finished setting up your domain name and hosting services, it’s time to pick your ecommerce layout. It’s rather easy to do, as you simply need to navigate to the marketplace of your website builder and choose the one you like best.
How do you pick the right layout for your online store?
It all depends on what features you want your store to have, how you want your store designed, how do you want your visitors to navigate through your site. These are the essential features that need to be carefully thought out to build a unique online store. You are welcome to read more about it in this in-depth article.
Find the right suppliers for your products
How can you find trusted suppliers ready to provide your business with high-quality products? Well don’t you worry about that, we’ve got you covered. You can try to find them yourself on AliExpress by sorting out the products and carefully evaluating the reviews left by other buyers. Or you can sit back, relax, and use our complete database of the most reliable AliExpress suppliers. We tested them out so that you already have the working solution.
If you simply navigate to AliDropship Insights, you get a whole database of the best selling products, the most trusted suppliers, and most promising niches completely for free! All you have to do is register there, which will take less than a minute of your time, and import the desired products to your store in a single click.
Make catchy product pages
Edit the info about the products you are going to sell. It is incredibly important to properly present your products and showcase them in the best way possible. Be sure to try out different combinations of styles to create a unique look for your product pages.
Typically a product page should include:
High-quality images showcasing your product in the best way possible
Convincing product descriptions that should be SEO friendly
When you finally sort out your product pages and product catalog, remember that you need to set up payment options. Many of the website builders already include various payment options. Among the most common ones are PayPal, Stripe, ApplePay, Amazon Pay, etc.
The more payment gateways are implemented into your store, the more options to finalize an order your potential customers will have.
If you think your store is ready, make sure to preview it and test out all the features to see that everything is looking like you want it and working as it should.
Option #2 Purchasing a ready online store
AliDropship provides you with several options to start your home business. There are three main products that we offer:
If you want a complete store that is made in accordance with your needs and preferences, a Custom store is the bestoption for you. The AliDropship team devote their time to the most important aspects of any ecommerce business that will play a crucial part in your ecommerce endeavor. We are talking about niche research, a unique design, domain name, creating and establishing social media accounts, implementing widely used payment gateways, and much much more.
One of the best solutions for ecommerce entrepreneurs, where you receive a profitable, one of a kind, Established dropshipping store that’s been functioning for some time and is bringing steady profits already. In fact, buying an Established store, you’re investing in a successful business with an impressive track record. All that is required from you is to keep promoting it and count the profits!
By purchasing a Premium Store, you receive a copy of a successful dropshipping store that has been created by our ecommerce experts. Furthermore, for an additional payment, you get complete guideline packages of the store’s installation, promotion, and lists of trending products to sell, as well as reliable suppliers. This is a great and cost-effective option for people looking to start an ecommerce business and selling products right here, right now.
AliDropship offers a business opportunity for anyone that allows them to sell products from home and start making money right off the bat.
Selling products from home: promoting your business
It is really hard to deny the importance of advertising and promotions. How will people know about your store? If you want people to buy your products, you need to reach them first. How can you accomplish this?
You can attract potential customers by providing them with relevant content they will interact with and enjoy. It can be some articles, tips, or insightful information. Test out different variations to see what will work with your customer audience.
Search engine optimization
If you want to create a way for people to find you and create a source of organic traffic, you need to ensure that your online store is SEO friendly. Everything from product descriptions to categories, to titles, has to be optimized to meet Google requirements.
Social media platforms
People tend to spend a lot of time on their social media accounts, so it can be a great source for advertisements and promotions. You can easily determine peoples’ interests and target them without any problems.
Need expert assistance to promote your online business like a professional digital marketer? Choose from this wide range of marketing services and make your venture perform to its best!
The best products to sell from home: top ideas and selections
If you’re unsure what products to sell from home, you no longer have to worry about that. We have spent countless hours researching various niches and product categories for you to find everything you might ever need.
Now, let’s see the top ideas to sell products from home:
Hopefully, after reading this article you have a better understanding of how to sell products from home! Remember to stay focused and head steadily to your goal of becoming a successful entrepreneur with a blossoming business. Keep up with our blog for the latest insightful ideas and helpful information. We wish you the best of luck to you in your future endeavors!
Are you one of those entrepreneurs who were able to launch a dropshipping business and start making money? Congratulations! But what are the best things to do next? Here are several tips on how to grow your business further.
Why you should aim at growing your business
Launching your own independent business is an exciting yet challenging venture. And when you have achieved some long anticipated milestone, resting on your laurels isn’t a good idea for two reasons:
Obviously, the first reason to expand your enterprise is to earn more money. With more resources to invest, you can expect larger profits.
Another reason to grow your business is to make it more steady. Everyone knows that even successful companies’ performance can fluctuate a lot if they are dependent on unstable market niches. But large and diversified companies show more consistency and predictability
But how do you grow your business if you’re a dropshipper? In this article, you will find a few tips that can be applied to ecommerce in general and dropshipping in particular.
1. Set clear goals
Before moving on to more precise tips, I’d like to emphasize the importance of setting clear goals. Of course, any successful business owners want to expand their operations and increase the profits they get. But you can’t grow your business in all directions at once.
Clear goals also let you know when you achieve them. For example, if you aim at increasing your organic traffic to 1,000 unique users a day, it’s a clear milestone. In contrast, if you aim at simply making more sales, you don’t know how many sales should be enough or what channels you should use.
So, it’s a good idea to set small and clear objectives and complete them one by one in order to grow your business. If you’re not sure what you can do to improve the business, try looking for ideas among customers’ reviews.
2. Gather analytics
Since you can’t act blindly, you will need clear data on how your dropshipping store performs. Various analytics show traffic sources, buyers’ behavior, the site’s conversion and bounce rate, what pages users visit, etc. Knowing all this, you can decide on what aspects you should concentrate your efforts on.
To analyze your dropshipping website, use Google Analytics. There are also various tools for social media.
While seeking new opportunities for growth is a necessity, it would be a huge mistake to lose sight of your previous achievements. If there’s something that works well for the business, don’t you dare change it – at least not before a careful testing.
For example, if video ads on Facebook bring you a good number of sales, it’s Ok to test new ad formats as well. But giving up on video ads completely would be simply unreasonable. So, when analyzing how your business performs, make sure you understand not only your pain points but strengths as well.
4. Attract new customers
Another obvious way to grow your business is to convince more customers to buy your products.
Even companies that have a stable customer base always seek to expand it as much as possible. To do that, one can either attract more clients from existing sources or try attracting new target audiences.
Dropshipping embraces dozens of niches. Often it’s not a big deal to define your potential customers. For example, if you want to dropship toys, it’s clear that you should focus on children’s parents and other older relatives.
However, AliDropship’s experience with our self-owned stores has shown that sometimes the real audience can be a bit different from what you expect. In other words, even when you do have an audience that actively buys from your store, there still may be other people interested in your products about whom you had no idea.
5. Offer more products
Extending the offer is another efficient business strategy often used for business growth. On the one hand, this move actually carries certain risks. Even after a thorough research, there’s no guarantee new product lines will become popular among new and existing customers. On the other hand, the dropshipping model is less vulnerable to this factor.
After finding a new product, dropshipping business owners don’t have to purchase hundreds of goods in bulk. Instead, they can test the offer which costs much less and either move on with the new product or give up this plan if things don’t go smoothly. In the worst case scenario, you will have to turn off new advertising campaigns as soon as you see they’re not working.
If you don’t want to spend time and money on testing new products, try AliDropship’s Premium Products. After subscribing to this service, you will automatically get a new bestseller imported to your store every week.
In order to grow your business, you can not only add stand-alone products from AliExpress but also change the store’s niche by broadening the offer or going beyond it.
6. Start a blog
Starting a blog or a YouTube channel is a good way to grow your business if you work in a more or less narrow niche. In this case, one can make use of strategies based on content marketing.
You can promote your business by offering potential buyers useful information on a given niche. And it works great in ecommerce since there are many channels to use.
For example, entrepreneurs who sell products for pets can create a blog to tell pet owners how to take care of different animals, how to choose healthy food for them, how to school a dog, etc. Such a blog can not only attract potential customers from Google search but also build a trusting relationship with them, thus promoting your brand.
Don’t forget about the simplest way to extend your current business, i.e. by hiring people. Simply speaking, even a team of two people can do more than the owner alone. So, paying someone else to do routine tasks can be very beneficial.
One can also employ professionals specializing in different digital marketing jobs such as social media marketing, design, email marketing, SEO, etc. But be careful here.
A skillful professional isn’t cheap. In addition, hiring one doesn’t guarantee success, so this step carries certain risks. Besides, there’s always a chance to employ an incompetent guy who just knows how to throw dust into eyes.
8. Launch more dropshipping stores
Finally, if you have succeeded with one dropshipping store and have gained valuable experience, consider launching another one. Some AliDropship’s customers have several websites in different niches. Some entrepreneurs make their living by building and selling ready businesses.
Just like companies get bigger by opening subsidiary enterprises, you can grow your business by launching new dropshipping websites.
Expanding your business is always risky and requires investments. On the other hand, being able to expand means you have already built a business that generates stable income, which means you can afford it. All you need to do is be careful and consistent. Don’t tumble over yourself and don’t abandon strategies that already work for your business.
Here were the most important tips on how to grow your business. But one can also improve the performance of a dropshipping website by usingAliDropship’s add-ons, various tools designed to enhance different aspects of your business.
If you’re wondering what to sell in your store, try to dropship jewelry: it can be a great business idea. Today, we are going to talk about the best selection of jewelry products from AliExpress. We’ll examine in great detail what makes them so appealing, and why they can bring you some potentially juicy profits!
Jewelry is a popular item of apparel. It is one of the oldest forms of personal expression and its worldwide popularity is undeniable. Whether it’s a luxurious necklace or simple bracelet, jewelry always makes the wearer feel more confident and comfortable. Though, if you wish to dropship jewelry you have to be informed about all of the aspects of this market.
The beauty of a dropship jewelry store is that it’s not a problem to find a suitable jewelry supplier who will ship orders directly to your customers as wholesale jewelry is a really profitable business. However, there is more to this niche that can make a business owner interested!
So, today we are going to share with you how you can use the popularity of this niche to your advantage and create a steady source of passive income with a thematic online store.
If we look at the statistics provided by Statista, the value of the jewelry market is growing. In 2018, the value amounted to $278,56 billion and by 2025 it is expected to reach $480,5 billion. That’s almost double the market growth! This shows that the market will continue to expand.
Now, if we look at Google Trends, we can also see that people show a steady interest rate in purchasing jewelry online. Despite the occasional seasonal fluctuations, jewelry is a product that people will always search for and buy. And with the way the ecommerce market is growing, people tend to order jewelry online more often.
If you’re just starting your business, we suggest not to add all kinds of jewelry products at once simply because the market is too big and the competition is too strong. By dropshipping jewelry of all types, you risk wasting your valuable time and money. Instead, try to start with a specific jewelry or accessory type and establish a customer audience. Once you get a steady number of buyers, you can expand your catalog by adding various products of jewelry to your dropshipping store.
If we look at the examples down below, we can determine how demanded some specific types of jewelry are.
With necklaces, for example, we can see a consistent demand pattern, growing especially strong during the Christmas period.
Moon pendant necklaces, in turn, show a similar demand pattern. The peak interest occurs during the holiday seasons, however, throughout the year interest levels still remain high.
Statement rings, according to Google Trends, are increasing in popularity and becoming more and more demanded.
These are just a few examples of specific jewelry types you can add to your dropshipping jewelry store. Now, let’s see where you can find the best items to import!
How to dropship jewelry from AliExpress?
As you might have guessed by now, filling your store with lots of jewelry items is not enough. You must think your idea through thoroughly.
Who are your potential customers? How will you appeal to them? Are they looking for specific sets of jewelry? For luxurious jewelry? For daily wear items? These are the specifications you need to understand to build your marketing strategy around your potential customers’ needs.
On AliExpress, you can find any kind of products, and jewelry is not an exception. So, here is the criteria that we followed to pick the best items to dropship jewelry.
First of all, we picked the Category “Jewelry & Accessories” on AliExpress. Here you can see that there are several subcategories with tons of products for you to choose from.
After we’ve picked a subcategory, starting with “Necklaces & Pendants”. We have filtered out the search query to get the most promising products by the following criteria:
Sort by number of orders
As you can see, there are thousands of items to choose from, both for men and women:
Why have we chosen these options?
Free shipping will allow you to save on additional shipping costs.
4*& up will show you reliable suppliers with high-quality products.
Sorting by the number of orders will also showcase products that were ordered the most, thus indicating how reliable the supplier is and if the products are demanded.
Because you can’t see or feel the product yourself, you simply can’t assess its quality. That’s why it is important to check the reviews left by other buyers to fully evaluate the product’s quality and the supplier’s services.
Looking thoroughly through the reviews, you’ll get a better understanding of the products, the seller, and if the products are worth implementing into your online store.
Creating a dropship jewelry store: the best suppliers you can find
In the dropshipping business, the supplier is responsible for half of your duties. After all, it is their responsibility to store, pack, and send the goods out directly to your customers.
You want your customers to be satisfied with their orders and return for additional purchases, right? So it is crucial for you to thoroughly choose the best supplier.
Of course, you can try the method that we used ourselves to find the best available products.
But for you to not waste your time, we have a wonderful alternative. So that you won’t deal with random sellers who offer products with questionable quality, we suggest you use the Alidropship Insights.
It is a huge database where you can find the best selling products, top tested suppliers, and the most promising niches.
Sounds pretty convenient, right?
To dropship jewelry you need the best products, so let’s look at what you can find on AliExpress.
Fine jewelry for women
Hair jewelry, brooches & body jewelry
Fine jewelry for men
Want to see even more options? Let’s take a look at another type of jewelry you can dropship for profit!
As you’ll see, those items also see exceptionally high demand, but have mush lower original prices which certainly makes them appealing for both the resellers and the end buyers.
So, welcome fashion jewelry items you can add to your dropshipping store!
Fashion jewelry for women
Fashion jewelry for men
As you can see the product catalog is massive.
Need something MORE? Well, you don’t have to limit yourself to jewelry only: you can add some storage & care accessories, too!
As you can see, that’s a huge amount of jewelry products you can dropship, isn’t it? The opportunities are seemingly limitless!
To dropship jewelry you can start off with a small range of products, and as your dropshipping store continues to improve and your sales increase, you can add more products to your product catalog. Experiment with the product offers to keep the customer interest high. And don’t forget to create a customer-friendly experience to ensure that buyers return for future purchases.
We hope you found this article informative and insightful! The idea to dropship jewelry is an interesting one as you can be flexible in your offerings and create the best experience possible for your customers. We wish you the best of luck in your online business initiatives!
Does your online store have a blog section? If so, great – because you not only have a great source for website traffic, but also a fun destination to connect with your customers while promoting your brand. But how does one go about with establishing posts on his blog? What should he write about? How can he turn his posts into calls-to-action or nuggets of wisdom that can translate into sales?
To clear things out, in the today’s post, we’re going to take a look at how to promote your online store with the power of blogging! To help you create a winning blog content strategy, we’ll discuss how to start up your website blog and create engaging content – here we go!
7 steps to designing the right blog content strategy
#1 Know what your blog goals are
Like with social media posts, blog posts need to have a strategy too. Whether your posts are meant to inform (and be shared) or drive customers to purchase items through tooting product benefits, blog posts work greatly on your very own ecommerce site by sharing knowledge, industry/niche insight, or fun stories about your company, staff, or customers.
Be sure your blog has a section where readers can leave comments and share your post. This helps reach engagement goals for your post. If you are trying to increase sales through product links, make sure your links work properly. If you want to increase SEO, make sure you have fitting keywords (more on that in a second) and good on-page and off-page links.
#2 Find out what is relevant to your niche and audience
Once you know your website’s audience and niche (which by the time you create or buy a retail website, you should already be crystal clear of), you can better determine what type of content your shoppers will resonate with. For example, if you’re an online shop selling workout gear or accessories for instance, you can center your blog content strategy around workouts, nutritional meals, ways to reduce stress, pain management and massage methodology, just to name some examples.
#3 Create a content plan
Once you can highlight what type of information can be of value to your audience, it’s time to plan out your posts. Whether it’s cool behind-the-scenes trivia about your company or some community giveback initiative or a fun food recipe, utilize your blog to promote your online store through bringing insight and knowledge to viewers.
While there isn’t an ideal number of times to post, try to aim for at least one blog post a week. If you have more manpower or become part of a larger company, daily posts could be great. If you are the sole person for your marketing or have a growing team, you can delegate different blog posts or categories/post types to different people. For example, one person can gather posts on trending topics in your industry and another can do write-ups that give insight into your company’s history or employees (ex. Interview with CEO, marketing manager). The key is to be consistent. Don’t write one post then go MIA for 2 weeks.
#4 Dive in on keywords
And when you create your content plan or start your posts, be sure to find a main keyword or phrase or handful of phrases you want to focus on for each post. The Google Keyword Planning Tool is a popular go-to (and it’s free). The Keyword Magic Tool by SEMRush is also a great free alternative, as are other options such as WordTracker or the Moz Keyword Explorer. Note these all require you to register for an account to get started, and Google requires billing information in case you want to run PPC ads.
#5 Be informative and be fun
Remember, blogs are a place to bring in traffic to your website. So the stuff that you are posting should be of value to readers: from did-you-know information about subjects in your niche or fun ideas for gifts or how to incorporate some of your products for certain situations (ex. Best kitchen accessories for a first-time homeowner).
#6 Be sure to distribute
Do you have a weekly newsletter or monthly round-up email that you send to customers? Or are there scheduled promotional emails? Whichever you utilize, make sure your blog is a part of it! Work with your graphic designers and copywriters (or do it yourself) to dedicate a section of your emails to highlight your blog or feature the latest post. This ensures your contacts list is seeing your posts.
You can also regularly link your blog posts to your social media such as Twitter or Facebook or Instagram to increase your potential traffic.
#7 Seek out guest bloggers
Speaking of increasing potential traffic, one great marketing spin on your blog is to feature guest bloggers. And this plays greatly into working with influencers – you can have a personality guest-write a series of posts about his or her experience being in your niche (beauty, fitness, decor, etc.) or favorite items from your website.
Examples of great company blogs
How do large-scale corporations promote their businesses through blog entries? Here are some inspirational examples to take a look at.
The Container Store
The U.S.-based home-storage solutions chain store features a blog on its website called the What We Stand For Blog. The page features many posts on community and corporate efforts, as well as those on storage ideas and home organization tips. The blog also features some employee highlights and how they get cleaned up at home. The Container Store’s blog showcases a great way to shine the light on your involvement efforts in your niche (taking part in eco-friendliness events, design scholarship contests) and showing corporate culture (hiring events, employee spotlights), all the while weaving in highlights about your products (organization tips).
The international fast-fashion chain serves up engaging posts through what is known as the H&M Magazine on its website. The publication features a diverse range of topics, from how to dress and pair clothing for the seasons to corporate efforts towards employee equality and interviews with designers and celebrities. The blog allows viewers to not only engage with H&M’s releases, but also see how the brand plays a role in influencers and figures in the fashion industry, all while playing another role as a socially-responsible brand.
Sprouts Farmers Market
A health-foods grocery chain located in the U.S., Sprouts Farmers Market is a destination for conscious eating and eco-friendly lifestyle – so it comes as no surprise that the company has a bustling blog. Although blandly titled as “Articles & Resources” on its website, the blog boasts a sales-driven blog strategy by showing items for different occasions, seasons, and themes; this ensures customers have visibility to what sauces or snacks or fruit they want to pick up on their next visit. The blog also features guest chefs and wellness and fitness tips, rounding up a very engaging blog that positions the happy-eating supermarket as an expert in the niche of supermarket chains.
When your business is about traveling the world, you’ve got a lot to share with everyone, right? Although selling a service and not so much an actual product, United Airlines still makes incredible use of its blog, called Hub, to share travel tips, company news, travel recaps and stories from actual employees, and community efforts. You can see great blog title ideas with information in numerical lists, which makes for an easy click and read for viewers. The blog posts span different subject matters from tips to personal stories and recaps of trips – this all makes for a mix of content that is informative and entertaining, which is the ideal balance to strive for with blog content.
These examples give fantastic insights into how to promote your online store with the power of educational, entertaining, and informative articles. Using these tips to create a powerful blog content strategy, you’ll be able to boost your own in-store blog significantly – and make a positive change to your overall business performance as well.
Would you like to improve your Instagram engagement? Are your posts getting inconsistent numbers of likes and comments? If these challenges are familiar to you, don’t worry! Today we will dive into how to schedule Instagram posts and boost your Instagram performance.
Why you might want to schedule Instagram posts in a specific way
Scheduling Instagram posts is an ever-changing topic that needs constant attention. Because of the frequent updates, Instagram’s algorithms change and have a lasting effect on its users. It affects everyone, from ordinary users to Instagram bloggers and Instagram-based stores. So, it is essential to know how the platform organises the posts in the newsfeed and on the search/discover page.
Instagram posts used to be arranged by the date of the publication and were displayed in the news feed in chronological order. Though the timing of the posts still plays an important role, the current algorithm assesses the posts by their relevance and engagement rate.
For example, your audience has various times of activity during the day. If you post at the time of their lowest activity, your publication will receive a low amount of likes and comments. As a result, Instagram will render your post not as appealing as the average one, thus displaying it to a lower number of followers and potential customers. Because of this, it’s essential to figure out the time of day when your audience’s activity rate is at its highest, and post during that time.
What are the best solutions to schedule Instagram posts automatically?
Let’s be honest: you’re highly unlikely to always sit in front of your computer/laptop or mobile device awaiting the much-anticipated hour to publish your post. Wouldn’t you rather have a tool that allows you to publish your social media content automatically? Let’s review the best tools that can help you accomplish this with little to no effort.
Sked offers almost everything you might need from a scheduling app. It supports several social media platforms, like Facebook, Twitter, and its primary objective – Instagram. Sked Social is great for people who work in teams, as it has a Collaboration feature for people who work on the same project providing access to all the team members. Not a lot of scheduling tools can offer this kind of functionality.
Sked Social has advanced Instagram posts and story analytics features. Using these, you will find it easier to identify the best working times and fully maximize your rate of engagement. Sked Social offers the following:
Accurate analytics and reports
Uploading in Bulk
A social media calendar with complex scheduling features
A mobile app where you can check and manage your scheduling
What scheduling features does it have? The most essential ones are:
Automated hashtags placement in the first comment
Opportunity to tag people, products and location
A content calendar which allows you to preview and plan your Instagram posts
An auto-posting feature that allows to schedule carousels, photos, video posts, and even story content
Additionally, it also allows you to visually set up your grid, for you to get a better understanding of what it will look like. It is especially convenient for users who like to make their grid look aesthetically pleasing.
Sked Social has a 7-day trial and offers the following pricing plans:
Fundamentals ($25 per month)
Essentials ($75 per month)
Professional ($135 per month)
Enterprise ($260 per month)
Combin Scheduler is used for planning ahead and instant posting. It allows you to publish from anywhere, even from your desktop. Some of the most useful features include:
Editing images size
Uploading stories in bulk
Tagging users and locations
Stylizing your Instagram grid, etc.
Combin Scheduler has three types of pricing plans: Free, Personal ($15 per month), and Business ($30 per month).
The free plan allows you to manage only 1 Instagram account, which includes an automatic posting of 3 posts and 15 stories per week.
By upgrading to pricing plans, you receive the ability to post unlimited stories and posts, tagging unlimited users and locations. Combin is a great solution for planning and publishing content on Instagram. It will help increase engagement with your following and drive traffic to your Instagram store.
Later allows you to manage content on multiple social media platforms, such as Facebook, Twitter, Pinterest, and of course Instagram. It is mainly utilized to plan, organize, and schedule Instagram content. Later offers easy to use scheduling and analytics. Other features of Later include:
A visual planner to arrange your Instagram grid
The ability to easily search for user-generated content and add it to your personal library
A link in Bio tool
Complex Instagram Analytics and Instagram hashtag analytics
The ability to preview your feed before posting
With all the useful features Later offers, some drawbacks need to be addressed, such as:
Free accounts won’t allow you to upload posts of certain dimensions and file sizes. Video uploads are allowed on a few specific plans.
Later permits you to plan out your Instagram Stories and Carousels, however, it won’t automatically post them for you. You will receive a notification and post manually.
Free plans don’t allow you to view analytics or view posts that are two weeks old.
Later offers many pricing plans to manage your Instagram schedule:
Free (for individuals)
Plus – $9 a month (for power users & solopreneurs)
Premium – $19 a month (for small businesses),
Starter – $29 a month (for growing companies),
Brand – $49 a month (for agencies & large teams).
One thing that should be noted is that there are Yearly and Monthly pricing plans. By purchasing a yearly subscription the price will be slightly lower than a monthly subscription.
Later is a great piece of software that will help you see the information about engagement rates, the best time to post, and much more.
Tailwind is a powerful social media scheduler that mainly works with visual content, and supports Instagram and Pinterest. This tool helps you optimize your planning and helps increase your engagement with followers. Besides its scheduling features, Tailwind has practical analytics like profile metrics, trend reports, and engagement rates. Some of the most significant features it includes:
Hashtag search that will find hashtags lists and recommendations useful to you
Smart scheduling which will determine the time when your followers are most active
Tailwind has a Free plan with limited functionality. Upgraded plans start at $15.99/month for one Instagram account and 400 posts per month. Higher priced upgrade plans have more additional features and offer further detailed analytical data.
Sprout Social is one of the best tools for social media management out there. Besides Instagram, it supports many other platforms, like Facebook, Twitter, LinkedIn, Pinterest, Google+. It isn’t simply a scheduler: it can help with other components of social media management. There are so many features that they are sorted by the following categories:
Keeping it short, this tool allows you to publish, schedule, draft and queue your posts. Additionally, it can help you measure the engagement of the posts once they are published. Other helpful features include:
Monitoring of profiles, keywords, and locations
Social reporting for Instagram and other social media platforms
Suggestions of the best time for publishing
Sprout Social is undeniably one of the best solutions for not only scheduling but also optimizing your content to gain the highest engagement possible. However, it has its downsides as well.
It allows you to choose the frequency of posts, though you can’t choose the specific time of posting. That’s a major disadvantage for users who want to post during the peak activity of their followers.
Sprout Social has limited features as well. Instead of auto-posting, it only supports sending notifications and reminders to post. There is no support of Instagram carousels and hashtags in the first comment. Furthermore, Sprout Social does not allow to add locations to Instagram posts.
It offers a 30 day free trial period, though one of the major downsides is the price tag. There are 3 pricing plans:
Standard ($99 per user per month)
Professional ($149 per user per month)
Advanced ($249 per user per month)
If you have a limited budget or even require a limited amount of features, then this probably isn’t the right tool for you.
How to schedule Instagram posts with Social Rabbit
The Social Rabbit plugin is the ultimate tool to automate all of your managerial tasks and help you save time and money in the process. If you’re wondering how to schedule Instagram posts conveniently and take care of multiple other social networks, too, this is a perfect solution! It works with the four most popular social media platforms: Facebook, Instagram, Twitter, and Pinterest.
What is Social Rabbit? Besides scheduling Instagram posts, it offers many other helpful features that are centered around promoting your products or services and your business. Here is what it does:
Publishes store products
With this feature, Social Rabbit creates a post based on the products you sell on your online store. It automatically publishes a random item together with its image, title, price, and link.
Creates unique posts
For this function to work properly, you need to upload images, hashtags, and text templates beforehand. Social Rabbit automatically gathers the content together to create unique posts without you having to do anything more.
Sends Welcome messages
Social Rabbit has a feature that will instantly greet new followers with a premade message you can write and change at any time.
Boost social media activity
The plugin automatically searches and goes through pages with keywords that are related to your store niche. Follows them, likes and comments on their posts, which results in attracting more attention to your profile.
Finds business partnership opportunities
This feature is available for Instagram only. By specifying the keywords related to your niche and store in a message template, you let Social Rabbit find the appropriate Instagram accounts and automatically send them invitations for collaborations.
Gives your account a vibrant, non-spammy appearance
Using the Social Rabbit to create automated content for your social media, you don’t need to worry about making your page look ‘spammy’ or ‘robotic’. Thanks to the Posting Frequency and Posting Time Randomizer settings, you can specify how often the posts will be published, and vary your posting time slightly to make it look like you’re posting manually. Also, you can set the Rabbit to post at completely random times of the day!
So, in a nutshell, the Social Rabbit plugin allows you to post automatically, at a predetermined time, makes its best to increase your organic traffic and conversion rates, and runs 24/7 letting you shift your focus to other business tasks safely.
The pricing is one of the best things about Social Rabbit. With its several pricing plans (Basic for $69, Expanded for $149, and Advanced for $209) it only requires a one-time payment with no monthly fees. In addition to this, it offers round the clock support from a support manager and free updates as long as you have an account.
Have you been wondering how to schedule Instagram posts easily and conveniently? Hopefully, you found this article informative and insightful! If you are looking for more tips and secrets on how to manage your social media promotions, be sure to keep up with our blog. We wish you the best of luck in your online journey!
Running a dropshipping store is engaging and entertaining.
While bringing you an impressive profit, this business is relatively easy to manage – still, it doesn’t mean there’s nothing much to improve and enhance now and then!
If you browse the Web, you’ll see that it’s quite a common cry for help: “I just got a dropshipping store and I see no sales. What’s wrong?”
What’s wrong, indeed? Let’s take a look at the most common dropshipping mistakes that store owners make. As a BONUS, we’ll give you simple action plans to help you fix them!
Dropshipping mistake #1: Doing nothing
Oh, that’s the easiest way out, right? It sounds really tempting to create or to buy an online store, and to simply wait until someone stumbles upon it, gets interested, and makes a purchase. Passive income, yay!
In the real world, it doesn’t always happen.
No promotion means no sales, and no sales means no profit.
If no money and effort is invested into the dropshipping store promotion, it will just stay there dead as a rock – a professionally developed, smoothly working, beautifully designed, but completely unused website that brings no income.
Even the successful dropshippers who have a huge experience in the field definitely had troubles with the niche choice at some point of their business journey. The case of Mousslim is a shining example – even though his dropshipping business brings him dozens of thousands of dollars every month, his very first niche was a really bad choice. That’s why it’s vital to deeply know the niche and to be genuinely interested in it!
The saddest dropshipping mistake that can be made at this point is going for a VERY broad niche.
Let’s take ‘Clothes’, for example. If ‘Clothes’ is the niche AND the main keyword, the store owner is definitely going to have a bad time. No doubts, he (or she) will find thousands of matching items on AliExpress, and will gladly upload them on the website. Then what? What to do next?
From the point of view of SEO optimization, the ‘Clothes’ niche is hopeless. An extreme competition, a vague keyword – none of this is good for a webstore. Even carefully targeted Instagram ads won’t help much.
A serious dropshipping mistake that can be made on this stage is going with blind guesses.
It happens when dropshipping store owners don’t rely on any researches, statistical data from their own stores, or actual clients’ feedback. They have some general idea about the people who might want to buy from them, and they just don’t go any further.
It leads to absolutely weird marketing decisions. As a rule, such actions take lots of time, money, and energy, but bring little to no results.
Your action plan: Check out these 3 ways to identify your target audience, and apply them to your business. To make your promotional messages well-targeted at a proper audience, consider ordering video ads and ads packages for Facebook and Instagram that go together with recommended audience settings.
If dropshipping store owners know nothing about their customers and don’t understand the market (this is why it’s so important to be passionate about the chosen niche!), strange things start happening.
Store is promoted to everyone. The marketer does nothing to narrow down the target audience and just goes through Web shouting about the store. Lots of time and energy (and money) goes into attracting the wrong people. They just don’t have the slightest relation to the store and show no interest towards the offers.
Ads are placed on unsuitable channels. The marketer makes no research and randomly promotes the offers through all the media imaginable. As you can guess, the efforts are mostly put into absolutely fruitless channels that bring no return.
Store is promoted through 1-2 channels only. The marketer relies on a few channels and uses them over and over again, not willing to try anything else. It’s good if these channels work well; but what if other ones work even better?
No tests are performed. To see if a new channel will be beneficial for a dropshipping store promotion, it is necessary to try it several times with different settings, different audience segments, and different product categories. If there are no tests, it’s impossible to say which channel works the best for specific audiences and items.
In reality, it commonly turns out that store owners don’t even do a keyword research at the planning stage, to say nothing about further product pages optimization and so on.
Your action plan: Follow this SEO ecommerce checklist to see if your online store is properly optimized, and make sure you’re not making any of these critical SEO mistakes! If you assembled your store on your own, without any developers’ or marketers’ help, you might also want to check out this SEO Starter Pack.
Dropshipping mistake #7: Learning no lessons
And this is the most serious dropshipping mistake a store owner can make.
All of our first business steps are shaky – it’s impossible to be 100% confident about things we never tried before.
An awesome feature of dropshipping in particular is the possibility to learn from one’s experience and mistakes. There are tons of helpful ecommerce materials that are available for free, and this is an educational opportunity that you simply can’t miss out on.
Can you launch and run a successful online business in India? What do you need to do to make it happen? Today, we’re talking to Ankit, a 21 year old online entrepreneur who kindly agreed to share his first-hand experience – so, welcome our guest!
Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.
Hi, please, introduce yourself!
Hi, I’m Ankit Patra, a Bachelor in Computer Science, and an owner of an online business in India. I run 3 dropshipping stores mostly targeted at the buyers from the United States.
Why did you decide to launch an online business in India?
Frankly, it all started when I was looking for sources of income to become more independent in college. It is very normal and customary for Indian students to be in college and still be totally dependent on their parents for their tuition and literally all of their expenses. I was no different but, I dared to think beyond just to at least pay for that meal on my own, you see it’s simple…I didn’t want to be dependent.
What motivated you to try AliExpress dropshipping model for your business?
Freedom. Isn’t that the reason why everyone enters into the online space in general? Well, the dropshipping model was the most welcoming with tons of content online and a lot of guides (not courses) available which made the initial process a breeze and I could literally search for any of the topics and there’s always more than 10 results to help me out with my problem. That gave me confidence as a newbie that okay, I can do this and there will always be people who can help me out.
How did your online business in India begin?
For my first store, I went with simple WordPress hosting and WooCommerce – I felt Shopify was too expensive. I used AliDropship Woo plugin to get this store going and with its help, my first store got off the ground.
I didn’t have much experience, though, and AliExpress was my first platform to experiment with. Maybe that is the reason for my initial failure, but trust me, I learned a lot from my failures to reach where I have reached today.
I have worked for months without success and testing tons of products only to be met with my fair share of failure. But I am a pretty disciplined individual and take my work seriously, so I kept going.
How did it all change? Do you remember the first sale made from your store?
Yes, I do remember the first sale: it was on the 9th of December, 2019. I just started running my ads and chi-ching! I got a sale for $29.95 (including shipping) for only $5 in ad spend and that was the motivation I needed. Frankly, I was elated and I am sure anyone would be. I am not very expressive with emotions but I won’t lie that I let that tear drop down when I saw my first sale.
It was only the month of August, 2019 when I entered into the whole dropshipping scenario. Day in and day out, I had been researching and testing products and already spent $1,000 with no returns or so I thought. I kept watching 4-6 hours of YouTube everyday and implementing whatever I learned in the Facebook ads and store. So, it took me about 4 months of rigorous testing and $1,000 to get my first success. For some it might happen sooner or later, but, I guess I got the right amount of time to hone myself to be able to run a proper business and I am glad it took me 4 months.
How does your online business perform now?
Here’s a performance screenshot I want to share:
So, you see nothing goes to waste, you just have to stay till the end, which I did and at the age of 21 I currently have a net worth of $50,000 and no liabilities.
How did you get the right idea for your online business?
While choosing the right products to add to my stores, I analyzed the AliExpress stats. Both the product and the supplier must have an average rating of 4.8 stars or more to make me interested. I keep adding new products to my stores from time to time: after an initial check, I test them with Facebook ads. To set the new prices, I usually multiply the original price by 2 – or even by 5 if it’s a low-ticket item.
How do you promote your online store?
I use Facebook and Instagram ads only, didn’t even try any other channels. Getting the right audience for my products is one of the most difficult challenges, so I test out several creatives and copies and do A/B testing to discover the best performing ads. Also, I test several interests at once to determine the best audience for my ads. On average, it costs me around $5,000/month to promote all my 3 stores.
What can you say about your business management?
It takes me around 2-3 hours every day to manage my stores. The most time-consuming task apart from ads testing is product research and product pages editing.
Sometimes, customer service can also be tricky. Usually, about 1% of customers are very difficult to deal with, so I try to keep enough margin to give out refunds. I just price my products as such that for every 100 orders I have at least enough money to maintain my 2x margin even after refunding 5 of them. But buyers are different, of course: my biggest order was for $518 without even a $1 discount. Probably, that guy thought that the price was too low…IDK
What about the legal side of running an online business in India?
Well, I registered my business officially. It’s not really difficult. You must be over 18 years of age, have a government issued ID, and have a rented place with proper lease agreement. Simple and no fuss!
How has your life changed?
Speaking of my daily life, nothing much has changed. But, I have been able to get that dream machine 16″ MacBook Pro and my dream Sony headphones. Just the best combination to get my work done. I don’t want any liabilities or whatsoever and want to invest this money in my future business ventures. You see, in the future, I plan to start my own advertising and marketing agency. I have a long long way to go and be much more successful.
What do your friends and family think about your business?
They couldn’t have been happier. As an Indian family, my family couldn’t believe that I had acquired this much wealth just over the period of 6-7 months. Just to give you a broad picture, in India an entry level software engineer at say Facebook earns only $17,000 base salary in a year. So considering that I had almost earned 4 times of that in just a few months…that was a big feat.
What can you advise our readers – those who already run their stores and those who didn’t start the business yet?
I would like to tell all of the folks out there, to never give in and just keep going on. I know you must have heard this from everyone. But, trust me you never know when you will get your first taste of success and frankly it won’t come if you are just waiting for something magical to happen. You have to work hard and put the money where your mouth is (Facebook ads and any apps).
Remember, in dropshipping time is of essence. Imagine you are trying to advertise a product which recently went out of trend: you would hardly be successful! So, my advice is: invest money wherever necessary, and don’t try to do everything on your own. Not good at building stores? Pay for it if you can and save your time for other things… don’t break your head over petty things, you can’t be a master at everything so let others – specialists, apps, subscriptions – do their work for the money you paid.
We are beyond grateful to Ankit for his kind and detailed feedback! His experience proves that launching an online business in India is totally worth it – and hopefully, it will encourage you, our dear readers, to make your first steps in dropshipping, too.