Do you have children? If you do, you probably know what kind of challenges any parent goes through when a baby is born. And today, you can transform this knowledge into a profitable business by dropshipping baby products.
Why dropship baby products?
Today you don’t need a large start-up budget to launch an ecommerce business. You don’t even have to quit your 9-to-5 job. In dropshipping, one can devote just a couple of hours to their new business every day.
That’s why this business model can suit many people including work-from-home moms and dads. Moreover, if you know what it’s like to take care of babies and kids, why not dropship baby products to other parents? Besides, there are other reasons to build your business around this niche.
Sometimes a new product can sparkle considerable interest. That’s what we call hype products. An entrepreneur entering the market at the right time can make a lot of money with such a product. Nevertheless, this hype will end sooner or later, and the demand will drop eventually.
On the other hand, there are products the demand for which always remains stable. We call such niches evergreen. And baby products are one of such niches.
People always give birth to children. So, there are always going to be parents with kids ready to purchase such products.
Although the birth rate in developed countries tends to decrease, the disposable income there is higher compared to countries with high birth rates. So, selling products for children to developed countries is more profitable, especially if you want to sell them online. After all, online shopping is much more popular in developed countries.
The United States is one of the market’s leading segments, so it’s a good idea to sell baby products to American customers – especially if you can deliver these goods in 1-3 business days.
Useful products and goods with emotional value
A good dropshipping product belongs to one of these two types.
One option is to sell products with useful features, goods that can solve a problem. In this case, you don’t even have to prove anything to potential buyers. Just show them how the product works, and they’ll buy it immediately.
Another option is to offer items with emotional value. Although such goods often have no useful features, they evoke strong emotions that stimulate impulse purchases.
And that’s another reason to dropship baby products. Some of these goods are designed to help parents cope with the challenges of parenthood. But there are also cute toys and accessories, so you can also expect a lot of impulse purchases.
High average order value
As some of you may know, AliDropship runs its own dropshipping stores where the team tests new solutions, products, and marketing techniques. One of these shops, which you can find in the list of AliDropship’s Established Stores, is devoted to products for kids, babies, and their parents.
Our team’s experience shows that customers buying kids’ products tend to buy more than one product when they visit the shop. Whether customers are looking for useful items to make their lives easier or are fascinated by something cute, they often put several products into the shopping cart, which raises the store’s average order value.
As a rule, when it comes to buying something for their beloved children, people spare no expense.
Another detail our team noticed is the fact that one can target not only parents with baby products. Grandparents, uncles, aunts and other relatives as well family friends also buy babies’ products online. So, you can target a somewhat broader audience when advertising your goods.
Choose your target market
One of the benefits of dropshipping is that you can sell products to any country as long as your supplier can ship these goods there. That’s why it’s a good idea to dropship baby products from AliExpress: the platform can send goods to more than 250 countries.
So, if you like this option, I recommend using the AliDropship plugin to build your own web store and fill it with products. However, keep in mind that shipping goods from AliExpress to certain developed countries (especially the US) can take several weeks.
Alternatively, you can use Sellvia – a US-based supplier and fulfillment center with hundreds of products in different categories including goods for babies and kids. Subscribing to Sellvia lets you dropship these goods to any US address in just 1-3 business days (+1 day for order processing) because the center has a warehouse in California.
Although Sellvia cannot deliver goods to other countries except the US, the fast shipping within the country is a huge benefit that lets you compete even with large local and international retailers.
The Sellvia plugin, that lets you import the goods along with their descriptions, images, and even marketing materials, is compatible with AliDropship and WooCommerce stores alike.
Moreover, you can order a Custom Dropshipping Store from Sellvia if you want to save time or don’t have the necessary skills to create a web store on your own.
What baby products can you dropship?
Now, let’s take a look at the product range you can offer your customers.
Baby feeding products
Although many parents buy baby food online, one has to be absolutely sure it’s safe before selling. If you want to sell baby stuff from AliExpress, I would recommend staying away from consumables. Nevertheless, you can find lots of other products in this category.
For example, in Sellvia’s catalog, there are plenty of tableware items for babies and kids of different ages that will make eating full of fun!
It’s also a good idea to create a standalone product category on your website devoted to infant products only. It’ll make finding such goods much easier. Here you can offer various products from pacifiers and teethers to night lights, diaper cream applicators, and products for bathing.
What kind of store that sells kids’ products can do without toys? Moreover, the United States is the leading importer in the global toy industry. In 2020, the value of imported toys and games amounted to about $36.37 billion. This product type is one of those that can trigger strong emotions leading to a purchase.
Activity & entertainment
It’s also a good idea to dropship products for different activities such as drawing, painting, clay modeling, cardboard crafting, and of course outdoor activities. Did you know that outdoor and sports toys were the leading toys and games category in the US in 2020?
Traveling with kids
44% of Americans aged 18-35 travel with their children. Why not! It’s a great idea to spend time with your kids outside of your hometown. But, as you can guess, such journeys can be quite challenging if you travel with little kids.
In this category, you can offer a number of goods designed to make journeys more comfortable or safer. For example, parents of a newborn baby will definitely appreciate this shoulder bag for diapers.
Accessories for kids and babies
And finally, why not offer your customers various accessories designed for both babies and older children. Here you will find cute costumes as well as accessories and wristwatches to complement the kids’ outfits.
So, what are you waiting for? Start your dropshipping business right now with the AliDropship plugin or order a Sellvia’s Custom Store if you want to focus on the US market and benefit from 1-3 business days shipping!
Read about baby products.