Social media marketing and ecommerce businesses go hand in hand. It’s almost impossible to imagine one without the other. However, not many understand how beneficial it can be to use social media marketing, and Facebook promotion, in particular, to grow your business.
Social media isn’t something obscure anymore. Nowadays, almost everyone has a social media account of some sort. In 2019, in the U.S. alone, the percentage of the population that used any form of social media was about 79%, which is approximately 247 million people. Just think about it, the total population is 328 million people! You can reach almost all of the population of the US through social media!
One social media platform we would like to point your attention to is Facebook. It is the largest social network in the world, with 2.8 billion active users. That number alone should trigger you and make you think about all the potential customers you can reach.
And in all fairness, Facebook is the perfect platform for small businesses to establish themselves. While there are lots of users, Facebook also provides you with the tools you need to attract their attention.
In this article, we will take a closer look at why Facebook is one of the best platforms for growing your business and how you can do it.
Facebook promotion: what is it?
Generally speaking, Facebook promotion is a marketing method aimed at advertising a product or service through the social media platform. With Facebook’s advertising tools, your dropshipping venture can significantly grow and expand to new heights. And if you want to achieve quick sales for your dropshipping store, Facebook ads are the best solution. Not only are they effective but even beginner entrepreneurs can understand them and utilize to their advantage.
Our customers are already experiencing success first-hand promoting with Facebook! And you can easily join them.
It is easy and effective and the number of people using Facebook for promotional purposes is quite impressive. Moreover, that number is set to increase even more!
As a matter of fact, have you heard about our best performing self-owned store? That’s right, that exact dropshipping store that’s making over $500K/month! Well, the owners of that store have managed to achieve these outstanding results all by promoting their products through paid Facebook ads. What’s more, you can get the exact copy of that online store at a very reasonable price. Furthermore, you can opt to receive a marketing package filled with the same advertisement materials that the original had. And we’ll be at every step of the way helping you set it all up!
Why Facebook promotion is perfect for your online business
Let’s look at some of the most significant advantages online businesses receive promoting with Facebook.
With billions of active users, there are seemingly no limits to how many people you can reach. So, you are not limited to promoting to a specific country, you can advertise anywhere you like!
You are provided with a broad range of targeted advertising options. This allows you to specify in great detail who will see your ads. You can select an audience based on their income, education level, relationship status, job, interests, and even purchase behavior.
Diversity of advertising
You have an incredible amount of advertising options to showcase your products through Facebook either in a textual or visual format. You can use your posts as advertisements, stories, slideshows, carousels, video, etc.
Works with other marketing channels
While promoting your business through Facebook, you are free to use other marketing channels, too, such as search engine marketing, email marketing, etc. Moreover, don’t forget that Facebook is connected with Instagram and WhatsApp, which means that you can promote through those platforms as well.
Opportunity for growth
When you start advertising your products on Facebook, small audiences of people will engage with your ads. Of course, it’s not likely that thousands of people will come to your store right away.
At the beginning of your dropshipping journey, you won’t probably be investing huge amounts of money into Facebook promotions, so the results might not be that impressive. Nevertheless, after the initial results, you can start increasing your ad budget and reach a lot more people than you previously have. Thus, you can achieve far more stunning results than before.
However, to start promoting your products or services on Facebook, you have to create a Facebook business page first.
What is a Facebook business page?
Basically, a Facebook business page is a Facebook profile for your business. It can receive and send messages, post updates, receive notifications, like and comment on other users’ content, etc. On a Facebook page, instead of adding someone as “friends”, users must “like” or follow the page to see its content.
Here is a quick guideline on how to create a Facebook business page.
First, you’ll need to log in to a Facebook Account. You can use your existing personal page or create a completely new page for your business. Then, head to the creation page and select what type of business page you want to create. There you will pick your page name, category, and description.
From there, all that is left to do is fill in the rest of the page: add photos, create a username, enter the information about your business (including your business story) and then create your first post. Once you’ve completed your page, you can start creating and launching your ads.
How to set up your ad campaign for Facebook promotion
Facebook advertising is one of the most effective ways to grow your business and reach your potential customers.
It is a unique tool and we want you to benefit from it as much as you can. So let’s go over how you can launch your ads to reach practically anyone.
So, by now you should have already created a Facebook business page (if you haven’t, go do it now!). Then, head over to your Facebook Ads Manager to create your ad campaign. As stated by Facebook, the Ads Manager is an all-in-one tool for creating, managing, and tracking your ads. It’s powerful, but it’s designed for advertisers regardless of their experience.
The Ads Manager will also help by showing you how well your campaigns are performing based on Facebook’s metrics. So, here is what you have to do:
Select an objective
You have 11 objectives to choose from, based on what you want your ads to achieve.
Choose your audience
Facebook allows you to target a specific audience of people based on the information you know about them. You can use parameters such as age, gender, location, demographics, interests, and behaviors.
Moreover, it’s worth noting that you can showcase your ads to anyone in any corner of the world and select multiple locations. Facebook will automatically deliver the ads to countries where they will perform better.
Just look at this dropshipping business owner who has achieved phenomenal results using Facebook promotions with his customers coming from all over the world!
Set where to run your ads
The next step to select where your ads will appear. You have a vast array of options from Facebook to Instagram, to Messenger, or even across them all.
Set a budget
Since you are going to be using Facebook’s paid advertising tools, you are going to need to set a budget. Here, you have an option to set a daily or a lifetime budget and the time period when your ads will run.
You have total control over your campaign costs since you initially choose how many people see your ads and how often they see them. Moreover, according to the predictable reach and frequency, you will see the exact amount of money required to reach your audience.
Usually, $10-$15 a day is enough for a starting ad budget. And remember, you are not required to run ads every single day. Facebook allows you to always control your ad budget and turn off your promotions any time you want.
From there, all you have to do is pick the format of your ad and submit your ad to Facebook’s ad auction. And there you have it, you’ve successfully launched your Facebook ad! Don’t forget to manage your ad and evaluate its performance.
It’s safe to say that Facebook promotion is one of the most accessible and at the same time cost-effective ways to promote your ecommerce business.
Still, a common question is how long do you have to wait until you can see the first results? Usually, it doesn’t take long to see the results come in. Oftentimes, you can see the results from a Facebook promotion within 1 week or even sooner!
Final takeaways on Facebook promotion
No matter what type of business you own, Facebook promotion is an essential instrument for the growth of your business. It is an advertising strategy that allows ecommerce entrepreneurs to run a business even without an already established customer base.
Ultimately, Facebook ads are one of the most efficient ways to reach customers anywhere in the world. Using it, you can grow you business and expand your customer base even quicker. Even though this method requires you to invest a certain amount of money into it, you will have full control over all your advertising costs. All it takes is a few clicks and you can see the results within a couple of weeks.
Ready to start exploring the power of Facebook ads? Remember that you can always count on expert assistance! The Marketing Packages we provide together with AliDropship’s Premium Stores contain the exact same media files, texts, and audience settings we use to generate sales with these stores, and YOU can benefit from them, too!
Read about Facebook promotion benefits.