If you’re looking for a niche with a huge number of highly demanded goods, you can dropship health and beauty products. Strong demand is one of the undoubted advantages of this niche. On top of that, you can benefit from fast shipping across the US to make your offer even more tempting.
Why dropship health and beauty products?
Despite a 3.3% decline in 2020 due to the Covid-19 outbreak, the global beauty and personal care market is entering the recovery phase according to Euromonitor.
According to Statista, the US health and beauty industry (that generates most revenues in the market) is expected to grow annually by 4.06% in 2021-2025. Moreover, experts believe that 32% of total revenue will be generated through online sales!
In other words, by launching an online store in this niche, you’re not just entering the market at its recovery phase but also benefit from the new trend.
What’s so exciting about health and beauty goods?
Go to your bathroom and look around. You’ll see a wide range of products such as skincare goods, cosmetics, health supplements, haircare tools, etc. Everyone buys this kind of products! And we do it regularly too, which makes them evergreen goods that enjoy stable demand over decades.
Bulk purchases and repeat customers
Moreover, when it comes to health and beauty products, consumers tend to buy such supplies in bulk and make repeat purchases. A man who needs a disposable razor will probably buy a few of them while he’s at it. And if a woman likes the new nail polish she got from that store, she will probably come back to buy it again!
The shift towards online sales
As I mentioned before, nowadays more customers prefer buying health and beauty products online, so it’s a good idea to start a dropshipping store in this niche. It also means that one can use social media to promote these goods, especially the ones focusing on visual content – Instagram and Pinterest above all.
Moreover, if you want to target the United States (the market’s largest segment), you can also benefit from fast shipping across this country.
Sellvia (a US-based fulfillment center) owns a warehouse located in California. It offers a wide range of products, including health and beauty goods, and dropshipping services. So, when you order a product from Sellvia, the team will pack and send the item directly to your customer. The buyer will receive the product within 1-3 business days (+1 day for order processing).
Build a website to dropship health and beauty products
To dropship beauty products or health goods, one needs a website designed as an online store. Those who like the idea of dropshipping products to the US in 1-3 business days have two options.
Order a Custom Store
First of all, you can order a Custom Dropshipping Store from Sellvia. In this case, you get a turnkey website, ready to be launched right after it’s finished, as well as Sellvia subscription.
The most important benefit of this option is that you don’t have to do anything on your own. Building a website takes a lot of time and certain knowledge of IT. However, when ordering a Custom Store, you don’t have to buy a domain name, set up payment gateways, customize the site design, etc. The team will take care of it!
On the other hand, all the decisions will be made only after your approval. So, if you have particular ideas but have no knowledge of site-building, this option is for you.
Build an online store on your own
But if you have experience in site-building and have time, then you can try building the store on your own. You can create the site on WordPress with the AliDropship plugin or the WooCommerce plugin. In this case, it’s you who’s going to choose each element of the design.
After the site is ready, you only need to subscribe to Sellvia which is compatible with both AliDropship and WooCommerce websites.
After installing the Sellvia plugin, you’ll be able to import any product from its catalog. Now, let’s take a look at health and beauty products you can dropship.
How to dropship health and beauty products: product choice
Haircare & styling tools
According to Statista, the revenue of the US haircare market amounts to $14.2 billion in 2021 and is expected to grow annually by 2.55% in 2021-2025. To benefit from this growth, one can offer potential buyers various styling tools, brushes, and shampoos.
Health care products
Here you can offer customers a wide range of product types designed for health care. They include personal care products, various massagers, mineral bath salts, goods related to fitness, etc.
Of course, a store that dropships health and beauty products cannot do without cosmetics. According to Statista, in 2020, the US eye cosmetics segment generated around $1.96 billion; facial cosmetics became the second most profitable segment with sales revenue equaling $1.9 billion. So, presenting this segment in the inventory of your dropshipping store is a must. Offer your clients makeup brushes, face sponges, eyelash curlers, makeup palettes, etc.
Another important part of the health and beauty market is the skincare products segment. And again, the United States generate most revenues here which amounts to $18.7 billion (as of 2021). Creams and lotions, balms and anti-aging sprayers, oils, facial masks, and other products are what you can offer in your store.
Men’s grooming products
Although men generally spend less on personal care products compared to women, it’s still a huge sum. American men spend about $29 a month on beauty and grooming services. As for the US male grooming products market, it is currently witnessing strong growth. After all, beards have been in fashion for some time now, so it’s no wonder men buy grooming tools, beard shampoos and balms, oils, beard shaping combs, and similar products.
Final thoughts on dropshipping health and beauty products
Despite quite strong competition, this niche remains one of the most popular compared to others. The reason is simple: we buy health and beauty products every week or every month. It’s something you can’t do without.
Moreover, buyers in this niche tend to purchase products in numbers and often come back to the same seller for more. All these facts make it a very promising niche.
Since the United States is the world’s largest segment of this market, it’s a good idea to dropship health and beauty products to American customers – especially if you can deliver your dropshipping goods in 1-3 business days after subscribing to Sellvia!
Read about dropship health and beauty products.