Mary, our today’s guest, is the type of person you immediately recognise as an entrepreneurial minded one. Let’s see what she did to create her independent online business with almost zero experience – and how she’s changing the world around her, helping those affected by the pandemic to make their first steps in ecommerce.
Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.
Hi, please introduce yourself!
Hi, I’m Mary Masambo, a Kenyan by nationality, currently living in Finland. I moved here for my Bachelors in Business Information Technology and graduated in 2017. Currently, I’m in my last year of Masters majoring in International Business. My choice of studies makes it obvious I’m highly interested in business!
I am very entrepreneurial minded, a content creator, a risk taker and hard working as well. It’s what I do best: quickly recognize situations that can be turned into business opportunities. I can proudly call myself an entrepreneur.
As an entrepreneurial minded person, did you have any business experience before you launched a dropshipping store?
Entrepreneurship has always been a thing for me.
A couple of years ago I was working as a technical specialist in an advertising company in Kenya. I had this one unique manicure set that I always placed on my desk. Once, one of my colleagues saw it, and her impression was “Wow, this is such a beautiful and portable manicure set. I’d like to have one of my own and also get one for my sister too. Where can I buy it?” Without a second thought, I told her I was selling them. In 2 days, I fulfilled her order. I knew where to source this set, how much it would cost me and how much I would sell it for. And I made 70% profit from that product!
On that same day, I took this set with me around other departments, and over 70 people made a pre-order in just one day and I fulfilled their orders in 2 days as well. Later, I got recommended to some other people and I made more sales. They also had friends who they wanted to give such a set as a gift, and so on.
While doing my Bachelors in Finland, I had an idea of a book lamp branded with the school logo on it, and it was a success. I integrated the northern lights story into my promotional message for this book lamp since the university is located in Lapland. The lamp was purchased in hundreds of units as a university gift for the guests!
All these stories happened before I created my first online business. This right here made me use every opportunity I got to sell.
How did your ecommerce story begin?
My Bachelors was IT and Business-related. I created my first online store using WordPress as an assignment for my Content Management Systems course. This was actually our final assignment and we had to make sure that it was hosted and up and running.
Once I passed the content management course, I thought of what I could do with the website I had created. So I went online and I found some amazing women outfits from different websites and I posted them on my site and put my markup price. I made sure that my payment gateways were working and I was good to go. And truly, I had zero idea that what I was doing was actually dropshipping!
There was some inconvenience, though. It was a struggle to add products on my site manually and process the orders. So, when I saw a Facebook ad for AliDropship, it changed a lot in my business practice. You have no idea how much time it saved me, and how well it all reflected on my returns.
Do you remember the first sale made from your online store?
Yes, I do. That day, I sold a blue top to a buyer from Germany. It happened 2 weeks after I posted an ad for my business on Pinterest. I took my time to learn and make myself updated with ecommerce trends to make it happen. There wasn’t much information about this business as compared to now.
And still, I felt like it was the best day of my life, and right there I knew there was something big coming – a huge opportunity.
So, how does your business perform now?
I have 3 stores now, and two of them are pretty young. Here are the numbers for the last 2 months for my best performing stores:
I currently use AliDropship Plugin and most importantly, a whole range of add-ons. My favorite ones are the Upsell, Facebook Business, and Recent Sales Popup. They have helped me increase my sales so far. I am able to utilize my time more in marketing or creating content since the rest is easily taken care of.
What is your product strategy?
My niches are mostly based on my passion and the current trends. And the products I sell mostly target women of all races: that makes it easier for me to focus.
There are a number of factors I consider when choosing the products. Most importantly, I evaluate the product quality, the number of orders for this item, shipping periods, and check whether there is good positive feedback. It takes me a while before I get a profitable product. However, good things take time. Once I get it, then more dollars are in!
I tend to update my website with new product offers constantly, focusing on some unique products that are currently trending because they sell well. While setting the prices, I make sure I have at least 45% profit margin.
How do you promote your stores?
I use Facebook, Instagram, Google Ads and Pinterest. Definitely, paid ads on Facebook are the most efficient marketing channel for me. On the other hand, Pinterest has done a good job in bringing in organic customers. In addition, SEO has also played a big role as well. Now I am also getting myself in the Tiktok world which looks promising.
So, broadly speaking, there is a promotional opportunity in each and every marketing channel for an entrepreneurial minded store owner. You just need to understand how all these channels can work for your business and use that to grow your stores. It costs me about $2,000-$3,000 per month on average to promote my business.
What can you tell about managing your business?
I spend at least 8 hours a day to keep an eye on all my 3 stores. The most time-consuming part of it is providing customer service. Connecting with customers is key and if you are successful in that, then your business future is bright since they will keep on returning.
The customer is always right. However, being polite and diplomatic always makes the situation better. It doesn’t matter how rude some customers can be but it’s important to be professional always.
Being positive in every situation is the best way to keep yourself going. The last thing you need is something to pull you down or hinder you from being successful.
How have your and your closest ones’ lives changed since you launched your dropshipping business?
I became a legal business owner, first of all. Business registration is a simple process here that only requires your identification. You can easily do it online and have all the paperwork ready and sent to you via post. In addition, the tax and VAT registration takes place in the same system making the process much easier, so there was no trouble at all.
I can proudly say that ecommerce has opened new doors for my growth. Last year, I was able to travel to Asia and live in 6 countries for 1.5 months. There’s a form of freedom that comes with this business.
There are opportunities in this digital era. We all know how hard the pandemic has hit businesses and many of them are looking for solutions to survive. Some people have simply lost jobs. I am now helping out friends whose jobs have been affected by Covid 19 and who are looking for a way to earn online. I look forward to sharing my knowledge and helping others as well. Currently, I am training my small sister through the process and she has her first website up and running. My whole family is very supportive, and I am working on some new stores together with teaching others.
Any final words of wisdom to other entrepreneurial minded dropshipping newcomers?
Do not give up. Failure is part of this business. However, we don’t consider it as a failure. We call it lessons. So keep pushing. If you’re about to start, don’t wait. Just do it, and welcome to the club.
Whether you’re an entrepreneurial minded individual or an experimenter simply curious to test ecommerce out, dropshipping is just the perfect online business model to begin with. Mary’s experience of running her own business and launching stores for newcomers proves it perfectly – and shows how beginner-friendly this venture can be.
AliDropship offers a wide range of dropshipping tools including various add-ons for our plugin. This article is devoted to how you can combineAliDropship add-ons to achieve the maximum results.
AliDropship add-ons are additional software tools that extend the functionality of online stores built with the AliDropship plugin. These dropshipping tools are designed to increase the rate of conversion, the average order value or to improve the image of your online store.
However, it’s not a good idea to turn on all the add-ons simultaneously. Some of them perform similar functions, which makes certain combinations incompatible. Besides, some add-ons add widgets or banners to your website, and having too many of such elements can annoy potential customers, thus scaring them away.
Of course, those starting a dropshipping business can hardly foresee these issues. That’s why I am going to offer you a few possible combinations of AliDropship add-ons which won’t cause such problems.
Dropshipping tools useful in any combinations
This list contains AliDropship add-ons which don’t cause compatibility issues nor make your site look like a Christmas tree.
This AliDropship add-on adds a banner to the top of your site in order to notify visitors about seasonal promotions. Users can choose out of 24 templates, set the required time period and enjoy the results.
This is one of the most useful automation tools to benefit from holiday promotions. At the same time, the banner is the only modification the add-on makes, which doesn’t annoy potential buyers.
This add-on is another example of automated dropshipping tools. It sends automatic emails to site visitors who added a dropshipping product to the shopping cart but didn’t proceed to checkout. Thus, it’s a must for remarketing.
The add-on adds no visual elements to your site’s design and does not interfere with the work of other tools, so it’s totally safe to use it in any combination. Besides, it’s FREE.
This tool lets you import customer reviews from AliExpress and organize them into a tidy list. You can either add them to any page you want or create a stand-alone page with all the reviews of a given product.
The tool makes a small change to your site’s navigation bar, and that’s pretty much it. It’s a good choice for entrepreneurs wishing to earn customer trust.
In order to succeed in this business, one needs good products coming from reliable dropshipping suppliers. This particular dropshipping management tool provides users with a list of their acting suppliers and their stats so that you could see how many products come from each partner, how well they sell and so on.
Since this add-on only gathers statistics, it won’t cause compatibility issues.
Social media promoters
With social networks playing a huge role for small businesses in general and dropshipping in particular, it is highly important to develop this part. That’s why AliDropship has created three dropshipping tools designed to enhance your social media performance. They are:
Unlike other AliDropship add-ons, this one doesn’t manifest itself until after a site visitor makes a purchase. It replaces the Thank You page of your store with a page promoting another product. Thus, Purchase Upsell doesn’t interfere with other add-ons.
If you’re selling products to one country, you need the cheapest and fastest shipping method. All other options available on AliExpress become unwanted. However, if you want to send goods to different countries, you may need more than one shipping option.
AliShipping allows you to import shipping methods from AliExpress so that customers could choose the most suitable on their own.
WARNING! AliShipping can cause malfunctioning if combined with the following add-ons: Gift Box, Upsell, Purchase Upsell and Product Bundle. If you want to combine them, make sure you test their compatibility as certain settings may cause problems. For example, one of the add-ons may charge customers for shipping while another add-on offers the same product as a gift.
Recommended AliDropship add-on combos
Since different add-ons perform different tasks, one can combine them to focus all the efforts on one single objective. Here are a few recommendations on how you can combine AliDropship add-ons.
Dropshipping tools for raising conversion
There’s no doubt that dropshipping is dependent on many aspects including reliable suppliers, fine goods, high-quality customer service, fast order fulfilment, etc. However, all these aspects will have little effect if you can’t successfully convert site visitors into buyers.
The following combination of AliDropship add-ons will help you convince visitors to make purchases, which is especially important for recently built dropshipping businesses.
This add-on lets you create various gift offers including discounts on particular products. Moreover, the add-on adds a widget to your site to inform visitors about the current offers. This particular function of Gift Box can be used to tempt potential customers, thus increasing the site’s conversion rate.
The Urgency add-on lets you customize product pages of any goods and display the number of people who viewed the product, or added it to cart or bought it.
All these elements create the feeling that visitors are dealing with a popular and trusted shop. Moreover, it adds a countdown timer to the checkout page to create a sense of urgency and motivate customers to make a decision quickly.
This is another dropshipping tool designed to create a sense of urgency by adding a countdown timer under product images telling visitors that a sale is coming to an end and they should hurry to make use of the limited offer.
However, we do not recommend putting such timers on every single product in your store – choose those you are currently promoting on social media.
You may also want to add the Bulk Discounts add-on to this combo as it lets you offer discounts to buyers if they purchase products in quantities.
However, keep in mind that this strategy works best when you deal with affordable goods that can be consumed in large quantities – for example, certain fashion jewelry types, certain toys, spare parts, etc.
Dropshipping tools for increasing the average order size
If the conversion rate is not a problem for your business, you might want to increase the average amount of money buyers spend. To do it, use the following combination of AliDropship add-ons.
Apart from simple discount offers on a particular product, the Gift Box add-on can also create incentives in exchange for bigger orders. For example, you can offer customers a free product or a discount under the condition that they spend a certain amount of money. It’s a simple, yet efficient way to convince site visitors to spend more.
This add-on lets you offer simple discounts on larger orders. It is usually super effective when you sell small and cheap objects which people often buy in quantities such as socks, spoons, buttons, etc. But it can also work with regular products as well such as T-shirts, sports water bottles, etc. Often people purchase another item for friends or relatives.
This add-on is also a good choice if your store can’t go into black no matter what you do. Our team says the Bulk Discount add-on always helps in such situations.
This is a simple, yet very useful add-on if you want to make your customers buy more. It adds a You May Also Like box to the shopping cart of your store allowing you to offer additional products. You can attach such an offer to particular goods or a category.
Since Purchase Upsell doesn’t interfere with other add-ons in any way, you’ve got no reasons not to use it in your store for increasing the average order size.
Dropshipping tools for seasonal offers
Holidays are a great time for shopping. But potential customers also expect sales, discounts and giveaways during holidays. Therefore, any dropshipping store can make use of the following combination of add-ons.
This add-on can create bundle offers by combining three products from your inventory into a single set. You can offer either a discount as a reward for customers, or a free product, or nothing at all. The latter is used to simply recommend certain product combinations to customers.
Since people often expect gifts during holidays, you may also want to use the Gift-Box add-on.
Since both Product Bundle and Gift Box let you create discounts or offer products for free, you should be careful when using both of them simultaneously. Although they don’t cause bugs of any kind, there’s a chance you accidentally use them on one and the same product, thus making the discount too high to make any profit.
It’s also a good idea to use the Upsell add-on to keep customers informed of other products they may like. After all, during holidays we always tend to spend more than we should, right?
Dropshipping tools for earning customer trust
Newly created dropshipping stores often suffer from the fact that most visitors don’t trust them. They doubt pretty much everything – the quality of the goods, your inventory source, and even the legitimacy of your business.
To improve this, one can use the following combination of AliDropship add-ons.
This add-on creates pop-up banners on your site that tell visitors what products were recently bought by other customers, thus earning their trust. The add-on offers a lot of customization options to suit any business.
If you want potential clients to trust you, let them see your social media page. SMM is extremely important for small businesses, which is why you should pay a lot of attention to developing this direction. Social Rabbit offers a wide range of functions and can make this task much easier by automating part of the work.
Also, consider purchasing AliDropship’s Beginner’s Set of add-ons designed for those who have recently started a dropshipping business. The set will help you manage and grow your store. This package includes the following add-ons:
This package was designed for marketing purposes so that you could use the combined power of the six add-ons to boost product visibility in social media and search channels. The set includes the following add-ons:
Recent Sales Pop-Up
Social Rabbit Plugin
By purchasing this package, you save $63.
A few more tips
You can always create your own combinations of add-ons. Simply think about what goals you should pursue and what kind of products you sell.
For example, soldering stations can hardly benefit from the Bulk Discounts add-on because nobody would buy more than one of these products. But potential customers will certainly be glad to see a discount: after all, these goods are quite costly.
Contrariwise, people will be glad to get a discount for ordering not just one but several batteries. So in this case, using Bulk Discounts is a good idea.
Also, consider using different combinations for differently priced categories or in cases when one of them clearly requires a higher conversion rate and another one needs more proof that you can be trusted.
Recently, we’ve been posting quite a lot of articles about the updates in our dropshipping software and extra services. We understand that this flood of offers might be confusing for some of our readers 🙂 So, if you’ve lost track of the solutions you can get from us, here’s the latest overview of our tools and services!
Historically, AliDropship company has started as an experimental local project.
AliDropship plugin was the first dropshipping-related product that we have developed and introduced. We tried it on our own stores first, and documented every step of this experiment on the most reputed eCommerce forums: Warrior Forum and Digital Point.
The external AliDropship plugin users got satisfied with the product, too! Our forum writings turned into the most popular threads in the history of eCommerce sections of Warrior Forum and Digital Point. Even the first plugin buyers spoke highly of it, and we realized that a huge audience needs the solutions of this kind.
So, we started the testing and development of new, supplementary dropshipping software that serves the same purpose – making the entrepreneurs’ lives easier and better. Now, we offer our customers a wide range of handy dropshipping tools, and there are more to come!
Dropshipping offers from AliDropship: turnkey solutions
In this section, we will talk about the AliDropship solutions that help you create an online store that automatically performs some of the most important dropshipping tasks.
By the way, the plugin is perfectly compatible with WooCommerce websites as well. Read this article to learn more about the differences between the original AliDropship plugin and the AliDropship Woo plugin versions.
A niche that is proven to be demanded and profitable
A long history of operation
A solid amount of sales
An audience of loyal customers
An extensive social media presence
Don’t you want such an exceptional store to work for your benefit?
All these Established businesses are the stores created, enhanced, and advertised by AliDropship team members. As soon as these websites start demonstrating stable performance numbers, we put them on sale – and give you the chance to become their rightful owners. Don’t you want to seize this amazing opportunity already?
Tired of choosing the greatest niche to take, the hottest products to add, and the best marketing strategies to apply? Why bother? Premium dropshipping stores from AliDropship let you start a booming online business with no worries at all!
Buying a Premium store, you receive a FULL COPY of a money-making, well-equipped online store – and start earning with it right away!
More specifically, you get:
An exact copy of our long-performing online store with lots of sales and traffic
A winning product range consisting of pre-edited, best-selling items only
A set of powerful marketing elements that are proven to attract and engage the audience
Guidance and support from our dedicated team of skilled developers and marketers
There’s all you need for a successful business start!
Dropshipping software from AliDropship: supporting add-ons
Have you already built your awesome dropshipping store? Great! Now, it’s time to let everyone know that you have one!
It’s hard to overestimate the importance of marketing for the growth of a dropshipping business. This is why we have developed a number of additional tools that help you boost your sales, increase your profits, and save even more time that is typically spent on marketing tasks.
This add-on lets you create catchy notifications on your product pages. You can modify the settings and change the sale duration and the amount of products available to create a so-called ‘fear of missing out’.
Certainly, your guests won’t like to miss out an appealing offer! Therefore, they will be more likely to complete their purchase with no second thoughts – and bring you a bigger profit than usual!
Thanks to this add-on, your guests will see the bursting activity on your website. It will let them understand that lots of other people are safely buying products from you, and there’s no need to worry about the reliability of your store.
Besides, as they will see the exact products that have been purchased, it will give them even more ideas of the items they can safely buy from you.
Who knows – maybe, they will end up ordering something that they weren’t even expecting to buy?…
Our Social Rabbit plugin can automatically promote your store across 4 social media platforms: Facebook, Instagram, Pinterest, and Twitter. With its help, you can not only create engaging human-like posts, but also raise awareness about your store and attract new followers easily.
As for our estimates, this plugin saves you about 6 hours every day! How about dedicating this free time to more urgent tasks? Note that the plugin goes with a FREE 7-day trial!
Create highly efficient Facebook ads in a blink of an eye!
If you have ever tried making Facebook ads, you know it’s really challenging and time-consuming to create the so-called product catalogues – the basis for the your product-related ads.
Nevertheless, these ads show incredible results! Our client Alan from China says that he spends about $2,000 on Facebook and Instagram advertising every month, and, as the result, he has an average monthly profit of $17,000!
It would be really sad to miss out such incredible opportunity to make money just because of the inconvenience of Facebook ads setup, right?
To solve this issue, we have created Facebook Business add-on: it organises the store products into a special logical system, and automatically creates a catalog that you can later use as the foundation for your Facebook ads.
Isn’t it a brilliant opportunity to cut down the time expenses and simply enjoy the financial effect of the ads?
Do you want to showcase your products on Google Shopping platform?
Martin from the Netherlands made over 4,100 Eur in 30 days of running his business, and, in his experience, AdWords text ads and Google Shopping promotion were the 2 most efficient ways to generate revenue.
To help you create winning Google Shopping ads and get your products featured on Google Search, Google Images and YouTube, we have developed the Google Merchant add-on – feel free to read more about it here!
Are you announcing a huge sale event? Do you want to display new product offerings you’ve got for the store? Nothing solves these issues better than a catchy banner on top of your page!
You can easily make one with the help of our Promo Banner add-on!
It goes with a set of professionally designed templates that make your website pages look trustworthy and appealing. What is more, these banners are customizable: it means that it’s totally up to you to achieve a unique AND purchase-motivating look for your pages.
Import and customize all the offered AliExpress shipping methods in a couple of clicks!
Improve your buyers’ shopping experience with no extra effort! Display a wide range of the shipping options to choose from, and customise their prices and names to give your store an even more professional, branded look.
Use this 3 in 1 solution to let your customers know they can’t miss out on your amazing, time-limited deal!
Motivate your store visitors to place their orders right here, right now, before your tempting offer is expired! Use a variety of the motivational instruments integrated in the add-on to achieve the highest conversion possible.
Minimizing your site pictures without lowering their quality, it dramatically reduces the loading speed of your store. Having an extended functionality of optimizing the images’ ALT tags and file names, it also lets you add branded watermarks to make sure you’re using the potential of your images to the fullest!
Offer your buyers irresistible discounts – and encourage them to buy MORE!
Wondering how to motivate your customers to spend a little more in your store than they originally planned?
In fact, they will even be happy to do that – all because of this exciting add-on letting them save with bulk buying! Whether you want to make a tempting offer to wholesalers or entice end buyers into purchasing multiple product units, Bulk Discounts add-on has got it all covered.
Make an irresistible offer when your buyer’s loyalty is at its peak!
Is your buyer excited about the successfully processed purchase that has just happened? Don’t let this magical feeling of satisfaction and trust disappear!
Use the power of Purchase Upsell add-on to offer wonderful additions to every recent order and make higher profit from every sale without extra customer attraction efforts! Just check out the screenshot above to see how this piece of dropshipping software transforms your buyer’s experience 😉
Treat your buyers with gifts to build long-lasting relationships and multiply the number of repeat purchases!
How about creating an offer that’s too tempting to ignore? Gift Box add-on does just that!
Who, indeed, would say no to an adorable gift? Show the colorful array of presents, discounts, and other tempting offers your buyers can get if their order meets specific requirements – and enjoy the difference it makes to your orders volume!
Free dropshipping software from AliDropship
Since we’ve started to talk about saving money, it’s an appropriate moment to mention that AliDropship has a number of free add-ons!
That’s right – you can enjoy our promotional solutions and boost your business with no extra expenses!
Let your visitors know that your buyers are IN LOVE with their purchases!
Do you know how important it is for online shoppers to know that your business is trustworthy and your products have a perfect quality?
To help them make their purchasing decision and to stimulate them on impulse purchases, you can safely use our Customers Gallery add-on.
With its help, you can create a lovely gallery out of the happy buyers’ pictures. What is more, you can link each of these pictures to the the product this person is demonstrating. Certainly, it will give a major boost to your store reputation and your revenues!
Get in touch with the visitors who left your store without making a purchase!
Our client Pirn from Estonia uses email marketing as one of the most efficient instrument to promote his dropshipping store. With a 90% open rate and a 85% open rate, there’s no wonder that he makes $10,000+ in monthly revenue even with a 0 previous experience!
If you want to use the power of email marketing as well, start with our free Abandoned Cart add-on. It lets you send appealing emails to the people who left their shopping carts without making a purchase. These clients already got interested in your offers – why not persuade them to finally order the things they liked?
Add only the greatest AliExpress items to your dropshipping store!
That’s probably one of the most time-consuming projects we ever did 🙂
As you can see, it’s a sort of a product database. As of today, it consists of over 50,000 items, and the list is growing daily. We’ve selected the most demanded and high-rated AliExpress items, and brought their descriptions to perfection.
It means that you don’t have to spend endless hours on browsing AliExpress, and you certainly don’t need to take any efforts to edit their picture galleries and descriptions. It has already been done by us for you! All you need to do now is click the ‘Import’ button and add these wonderful items directly to your store.
The best part? You can import up to 50 products for free!
Get the relevant data about your store performance and modify your business strategy in the best way possible!
If you want to know where your cash flow comes from, or what channels lead Internet users to your store, you can spend long hours setting up Google Analytics and modifying your tracking code.
Alternatively, if you don’t have the right background or the money to hire professional developers, you can use our Google Analytics Enhanced Ecommerce add-on. It collects the necessary data and makes it easily available in the Reports section within your store. This way, you don’t even need to use any external resources to get the priceless stats about your business!
What principles do we use to create our dropshipping software?
When you run your dropshipping business, obviously, you don’t need a ‘random’ piece of software. Instead, you want a handy solution that solves your issues.
But what should it be, exactly?
You can’t even imagine how important is the the answer to this question for us.
This is why we actively communicate with the global dropshipping community through our forum. There, we collect the suggestions and preferences from the entrepreneurs all over the world, and do everything possible to help people meet these needs through our products.
We even offer our readers to take part in beta testing! This way, we can test our new tools on their production stage, and listen to the audience’s opinion. It gives us the opportunity to tailor our solutions to the clients’ preferences. So, this is how we create the dropshipping software that meets the public’s expectations.
So, what are the defining features of our dropshipping software?
That’s a pretty much obvious point. For many people, dropshipping model is the only suitable option for starting an affordable eCommerce business. Naturally, they want to have the lowest startup costs possible. This is why they commonly prefer affordable solutions that don’t require massive investments.
Curious fact: for the affordable price of $89, we offer our customers the plugin that can turn a basic WordPress website into a fully functional dropshipping store. A number of FREE supporting promotion-oriented products is also available!
The range of these tasks is quite wide – actually, almost any procedure from niche research to social media promotion can be automated easily. It gives the entrepreneurs the opportunity to find more time for the work that includes the human factor – most importantly, the customer relations.
Did you know that? AliDropship plugin covers lots of dropshipping management issues, from searching & importing products to creating a unique and memorable in-store design. What is more, with the help of our add-ons, you can broaden the scale of your business operations even further.
If a piece of dropshipping software slows your website down or works incorrectly, it’s obviously not a good choice. The same goes for tools that can only be installed on some specific types of websites. Surely, they limit you in your business choices.
Interesting fact: AliDropship plugin works on any WordPress-based website – even if it’s built with WooCommerce! There are differences between the original and the Woo-friendly versions of the plugin, but they are identical in their core. Both of them are aimed on turning your website into a user-friendly and moneymaking shopping destination, and they handle this job perfectly.
At the beginning of their dropshipping journeys, most of the newcomers don’t have the relevant experience, and aren’t well aware of the eCommerce world in general. Therefore, they need the intuitive solutions that are easy in daily use, and are understandable to the people of any professional background.
That’s curious: the already mentioned Pirn from Estonia, along with Alvaro from Chile and lots of our other clients, had a 0 experience in dropshipping at the moment of the AliDropship software purchase. Still, the lack of the knowledge hasn’t troubled these people’s user experience – they are happily working with AliDropship solutions and making pretty good money with them!
Easy to learn
When newcomers start to combine their 9 to 5 jobs with a dropshipping venture, they lack a vitally important resource: time. Typically, they can’t even find a couple of hours per day to learn more about the business they’re exploring. Surely, it slows down their progress and doesn’t really motivate them to keep going.
To solve this issue, we are offering a wide range of educational materials. They give some basic insights into the dropshipping business in general, and explain how to use our products.
Over to you: you can choose any type of our educational materials – just go with your personal preferences! If you don’t mind reading, explore our Guides and Knowledge base – you can find lots of priceless tips there. Alternatively, if you are a fan of videos, take a look at our YouTube channel. Or, if you prefer real-life communication with the field experts, you can hang out on our dedicated forum, and learn from the experience of skilled store owners.
That’s it! Now, you know much more about our current product offer and the strategies that we use to create our solutions.
Do you have an experience of working with our dropshipping software? Feel free to leave your feedback in the comments section below!
Giving discounts and free products to customers is an easy way to earn their trust and increase the amount of money they spend. Benefit from gift marketing by using AliDropship’s new add-on –Gift Box!
What is gift marketing?
Gift marketing is an array of strategies and techniques used for marketing purposes that include drawing the attention of potential customers to a product or service, increasing the number of sales or the average purchase size, etc. Although a marketer can use a variety of methods to achieve this purpose, they are all based on offering something free in return.
Companies use these techniques whenever they offer gift cards, free products or when they organize giveaways.
Why does gift marketing work?
Gift-giving has always been a part of human nature. After all, we are social creatures who need attention, warmth and love – and we can both take and give. So, it’s no wonder marketers started to present gifts to their existing and potential customers.
Using gift marketing to attract clients or stimulate them to buy more works for two reasons:
First of all, everyone likes free stuff. Whenever a business offers a product or service for free, customers can’t but appreciate the benefits of this generous offer. As a result, the business gains an advantage over competitors.
In addition, gift-giving helps you establish an emotional connection with customers. After all, gifts are more than just free stuff. It’s a token of attention and care that makes people remember your brand and at least in some cases prefer your business over similar stores.
How to use gift marketing with the Gift Box add-on?
Offering gifts as incentives seems like a good idea, but how does one make such offers? Should you just write something on your site? Or should you notify customers on social media?
We’ve got a simple yet effective solution! The Gift Box add-on lets dropshipping store owners create gift offers of various types which will pop up on your site depending on the conditions you set. Let’s take a closer look at how it works.
Gift Box Settings
After installing and activating the add-on, you can customize its general settings by clicking on the corresponding option:
First of all, here you can customize the Gift Box widget position by placing it on the left or right side of the screen and adjusting its X and Y axes:
After that, one can customize the widget colors to fit your site’s color palette. Note that you can choose different colors for notifications telling buyers that a certain condition is or is not met.
The next box can be used to customize the title and subtitle in the widget that customers will see on the site. Here I’ve changed the title but didn’t customize the second line. In this case, the add-on will display its default line.
And that’s what the pop-up window looks like now:
In the last section, you can customize when and how often the pop-up window should auto-open, as well as how many gift offers customers can get.
All these settings will help you adjust the add-on to your unique dropshipping store and use gift marketing to your fullest benefit.
Creating gift offers
Now let’s get to the most interesting part and create a few gift offers. To do that, click on “Dashboard”. At the top of the page, you will see the Performance Summary section that will display Gift Box’s statistics.
Below it, you will find the Gift Offers box with all the offers you’ve created. Click on the “Create Gift” button to make a new offer.
The Gift Box add-on lets you create four gift types. Let’s have a look at each of them.
The first option lets you offer a discount as a gift.
The box on the left contains the gift’s settings. On the right, you can see the preview of the widget, i.e. what buyers will see when visiting the store. Note that the window will display different notifications depending on whether the shopping cart of a client is empty or not and whether the threshold is met.
In the “Title” field, you can rename the gift. This option is purely for internal use, so nobody except you will see the title.
One can also customize the icons displayed on the pop-up window.
The next field allows store owners to customize the discount. You can either offer a fixed discount in dollars or a percentage cut:
Note that you can’t change the currency of the discount (should you use the US Dollar option). However, the Gift Box add-on will automatically convert the discount into any currency supported by your store.
Now it’s time to choose the condition under which the gift will be offered to clients. Here you’ve got four options.
Threshold is a simple condition: the gift is offered when the overall cost of the products added to the cart reaches a minimum level. Here it is set to $100.
Here’s what the widget looks like now. After I added a few products to the cart, the pop-up window told me I could spend a bit more to get a 20% discount. Note that the store automatically converted the threshold into pounds.
After I added one more product and reached the threshold, the widget told me I got the discount:
The total price in the cart and on the checkout page are now different.
Product: the gift (the discount in this case) will be offered if a customer adds a given product to the cart. Here you can pick only one item from the store’s inventory.
Now the widget tells me I can get the discount if I buy this product:
Please note: If a customer adds a product for which you offer a discount to the cart along with a number of other goods, this discount will be applied to the whole order. So, make sure you create an offer that is still profitable for your business.
Product of the list works the same way except you can choose more than one product for which buyers will be rewarded.
In this case, whenever a customer puts any of these products to the cart, he or she will be offered the discount.
Don’t forget that the discount is applied to the whole order.
Product of category lets you offer the discount in exchange for any product from a given category or categories.
And this is what the widget looks like in this case:
The last section of the box allows you to customize the texts in the widget if you prefer something unique instead of the default options:
Don’t forget to save and activate the offer.
The next offer type you can use for gift marketing allows you to give a product for free.
The settings here are mostly the same. However, instead of a discount, you can choose a product from the inventory that will be offered as a reward. The condition options are the same as in the Discount Offer.
In this example, I decided to offer the fitness tracker whenever customers buy the black quartz watch.
The widget on the site now looks different:
As soon as I add the watch to the cart, the widget tells me I can have the tracker for free. But the system will not work until I pick a variation from the list.
After I pick one, the product appears in my shopping cart, and the price is zero. Nice!
Note that if you offer a free product to a customer, you will have to pay not only for that product but for its shipping as well unless you use a free shipping option for the given product in your store.
Free product choice
This gift type lets customers pick one free product from a list of several goods.
The settings are almost identical to that of the previous offer type, except here you pick as many gift options as you want. I’ve chosen three.
Now, after I put the corresponding product to the cart, the widget offers me to pick my reward.
Custom free gift
Businesses can benefit from gift marketing not only by offering discounts or free products. Customers can be interested in free packages, or products that are not presented in the inventory of your store, or something else that you can’t pick from the inventory.
For such purposes, we created the Custom Free Gift option.
Unlike other gift types, here you don’t pick a product or a discount type. Instead, you write down your offer. In my example, I offer a free package.
After I put the corresponding product to the cart, the widget tells me that the package is now free. Note that the price converted to pound in the pop-up window.
This option was created for making more complex, non-standard offers.
Dragging gift offers
And one last thing! You can activate more than one offer at a time, and all of them will be displayed in the widget. If you don’t want to place them randomly, simply drag the offers in the dashboard by clicking on these symbols.
The gifts will automatically line up the same way in the widget.
Withthe Gift Box add-on, one can benefit from gift marketing techniques, thus improving the dropshipping store’s performance and earning customers’ loyalty.
In competitive markets, one has to beat other entrepreneurs to get their market share and maintain it. Quite often, businesses offer various incentives to customers including discounts. Volume discounts are probably the most common type.
What are volume discounts?
Volume discounts are price reductions offered to customers on the condition that they purchase products in larger quantities. Simply speaking, the more you buy the less you pay.
Wholesalers often sell goods to retailers at a volume discount to encourage them to buy even more at once. Retailers, in turn, sometimes offer similar discounts to regular customers as well.
Such financial incentives along with various pricing strategies can improve the performance of an online store by attracting more visitors or increasing the average order value.
The benefits of volume discounts
It may seem like a bad idea to sell something at lower prices, but there are several reasons why someone can offer volume discounts.
To increase sales
As an entrepreneur, you want to make a profit above all. Whenever somebody asks for a discount in exchange for placing a larger order, you’ve got two options. You either get less revenue from each product but sell more products or refuse to give a discount… and risk being unable to sell the leftovers.
In commerce, being able to sell is often more important than how much you earn from each sale as long as you gain a profit.
To beat competitors
Buyers like discounts. If they compare prices at different stores, they will choose the one with the better offer.
To compensate the diminishing utility
Have you ever heard of the law of the diminishing utility? In simple terms, it says that customer satisfaction drops each time he or she consumes an additional unit of a product.
For example, when you are very hungry and eat a pizza, you’ll feel extremely satisfied after having the first two pieces. But with each next piece, the level of satisfaction will drop until you can’t eat any more.
So, as the utility drops, so should the price. That’s why you may want to decrease the price for more units sold.
Types of volume discounts
There are actually several types of volume discounts.
1. All units
In this model, when you offer a discount, it’s applied to the total cost regardless of the number of units you sell.
For example, a retailer offers a 15% discount if I buy 10 and more products, with each costing $10. So, once I purchase 10, I’ll have to pay $100 minus the 15% discount, which equals $85.
In other words, the discount is applied to each product.
2. Tiered pricing
In this case, the total product volume is divided into thresholds. For example, 1-49 items (no discount), 50-99 items (10% discount) and 100+ items (20% discount). If I decide to buy 66 items, I will have to pay full price for the first 49 products and will get a 10% discount on the remaining 17 items.
Often cinemas use this model when they sell beverages: the larger your cup of cola the less you have to pay. It clearly corresponds to the law of the diminishing utility.
3. Package pricing
It’s a similar model, except discounts are applied not to volume ranges but to product packages, or specific numbers. For example, you can purchase 1 product at $10, 3 products at $24 ($8 each) and 5 products at $30 ($6 each).
So, if I need 7 items, I can split the order into packages of 5 ($30), 1 ($10) and 1 ($10).
After installing the add-on on your dropshipping store, you can find it in the admin panel.
There you will see all discounts already created on the website as well as their statistics – how many customers viewed the page, how many products they bought and how much they paid. To make a new discount, click on the Create button and press the Edit icon.
Here you can name your discount however you want. This title can be seen only in the admin panel and is designed purely for the convenience of the store owner.
2. Apply to
Here you can choose whether to apply the discount to stand-alone products or the whole categories.
If you pick Categories, you’ll be offered to tick as many categories and subcategories as you wish.
If you choose Products, click on the Add button and pick as many items as you want.
3. Discount settings
Now it’s time to set the discount.
The Quantity field sets the number of goods at which the discount is applied. The Discount type lets you choose between a percentage discount and a fixed amount of money customers can save. Put the discount rate in the next field (no $ or % symbols required).
The last field allows you to compose a text that tells customers about the volume discount. The tags below will be replaced with the corresponding data – quantity and price reduction (how much customer will save on this purchase).
To make the discount work, you need to click on the Plus button. The add-on will remember the discount and create one more inactive field. To activate the discount, click on Save and activate button.
To give customers more choice, let’s create a few more fields.
Now I have 5 tiers with the discount getting more attractive the more you buy. Let’s see what the product page looks like now.
These are the texts I created to attract customers, and that’s the total price of the package. Now, when a customer visits the product page, he or she will see the offer.
The add-on also allows customers to choose between product variations within a bundle. Clients can edit the order by pressing on the “Edit variations” button.
After that, in a pop-up window, they can choose the variations they prefer.
If you sell products that people usually buy in quantities,the Bulk Discounts add-on is right what you need! Introducing volume discounts with its help, you’ll make your offers even more tempting and increase your average purchase size.
It’s not uncommon to see businesses offer an additional product or service to a customer who has already paid for something. This sales method known as cross-selling is available for dropshipping entrepreneurs, too. In this article, I will explain what cross-selling products you can offer.
What is cross-selling?
Cross-selling is a sales method based on offering complementary goods to customers that want to purchase or have already purchased another product.
Lots of online and offline businesses use this technique to increase their average order value. For example, if you put a winter jacket to the shopping cart in an online store, you may be offered a scarf as a complementary product.
Cross-selling is similar to other techniques, namely upselling and down-selling. Upselling means offering the same product of a higher tier. In simple words, it’s when you offer a better and higher-priced item. Down-selling means offering a product of a lower tier, i.e. simpler and cheaper.
Cross-selling is different in that sellers try to convince customers to purchase a product of a different type. However, cross-selling products must always be related to the original purchase. For example, if I buy a bicycle, I’d be surprised to be offered a computer keyboard as a complementary product.
What can you offer as cross-selling products?
It sounds simple at the first glance, but if you have little experience in marketing, it may be hard to come up with product ideas. What exactly should you offer to new and existing customers to satisfy their needs?
AliDropship’s Ecommerce Department has tested a number of cross-selling ideas on our self-owned dropshipping stores, and now we can share them with you.
1. Same product with a discount
The simplest cross-selling idea is to offer the same product as the original purchase for a lower price. Or, simply speaking, offer customers to buy more at a discount.
The best part of this idea is that you don’t have to search for related goods. However, this technique will not work with just any product. Cross-selling suggests offering something a person may need in addition to the original purchase, but in most cases people don’t need two or three identical items.
“Buy a car and get another one at a discount” – doesn’t it sound weird?
What you need is a product that people often buy in quantities:
Goods that you replace regularly like socks, dusters, etc.
Products that easily break down, or get lost, or expire (buttons, batteries, expendable materials).
Goods that often come in sets like glasses, dishes, boxes, spoons, etc. Having one or two more won’t hurt.
These are just several examples of cross-selling products in this category. In order to make the product really tempting, offer a discount. If a customer wanted to buy two items, he or she would do it without any cross-selling offers. So, to trigger their interest, make the second purchase cheaper.
AliDropship’s Bulk Discounts add-on is just what you need for offers like this. It lets you set volume discounts on identical products bought in quantities.
2. An additional part to the main product
In most cases, sellers offer another product type to complement the original purchase. It goes without saying that they should be related to each other. This particular idea is about offering accessories, components and parts as an addition to the product customers have purchased.
For example, if you sell drills, they probably go with a number of attachments. However, stores also sell stand-alone attachments for narrow tasks. So, why not combine them in a single offer?
Unlike the previous one, cross-selling products in this category cannot be a part of the original product. But they are very closely related: have the same function or can work as a pair.
For example, if a customer orders glasses, it’s a good idea to offer him or her a case, because it perfectly complements the original purchase.
Gloves will make a great additional product for garden scissors as they can work as a pair. A cloth can complement a cleaning product and so on. Try thinking the following way: the customer wants this product; probably he or she wants to do this; what else can he or she need for it?
4. Same niche product
In this case, you offer products that don’t necessarily have the same or similar function as the initial purchase. Although the two products should still be related, this relevance can be much more general.
For example, if someone wants to buy coffee cups, you can also offer plates or flatware. Or if the buyer wants a flash drive, offer a mouse pad.
As you can see, these pairs have different functions, and there’s no way to tell if the buyer needs the cross-selling product. Still, one can hope to interest customers as long as the complementary goods are affordable. It’s like the products you see in supermarkets next to the cashier which make you think, ‘Well, why not buy this chocolate bar while I’m waiting in the line?’
5. Similar products of a different form, size, color, etc.
Finally, after purchasing the original product, some customers may agree to buy another, slightly different product of the same kind. Such cross-selling products do not add any functionality but rather expand what customers can do with the original purchase.
For example, if a site visitor orders a set of cookie cutters, one can offer him or her another set of cookie cutters of a different shape. If the client has bought cat-shaped cutters, a set of pony-shaped cutters can make a good addition.
You can also cross-sell a T-shirt with a different print on it, a different colored pen, stickers of a different shape and so on. The purpose here is to increase the variability of the offer, so to speak.
Cross-selling is one of the many marketing and sales techniques along with content marketing, SMM, SEO, PPC, creating good-looking product pages, etc. However, it’s different from them in that it’s aimed not at convincing customers to make a purchase but at making them spend more.
These are the basic types of cross-selling products, and they all have one thing in common: the seller always tries to offer something related to the original purchase. Never forget that such goods must always be relevant, and this technique will bring you additional profit.
AliDropship’s Purchase Upselloffers you the easiest way to benefit from cross-selling products while running your dropshipping business. With this tool, you’ll be able to show complementary products to your customers right after they buy something – and count on the growth of the average order volume!