Wish List Add-On: What Is A Wish List And How To Benefit From This Element?

Don’t let your site visitors leave once and for all! Let customers create wish lists with AliDropship’s Wish List add-on and encourage them to come back for more. What is a wish list? Why is it important for your business? Let’s find out!

 

What is a wish list?

We all go shopping and buy things online from time to time, right? Sometimes you see a nice-looking dress, a new video game on the platform, or a cool office chair. You want them but don’t buy them.

The reasons can be different. What’s important is that you leave the brick-and-mortar shop or the ecommerce store without making a purchase.

But what if you could add items to a list of things you want to buy in the future? Some online platforms offer this opportunity to customers. And with AliDropship’s Wish List add-on, you can offer this option to your clients too!

But first, what is a wish list?

A wish list is a personalized collection of products a customer is interested in but has no intention to buy immediately. Or, simply put, it’s a list of products a customer wants to buy later.

You may think that a wish list is kind of the same as a shopping cart. Just another collection of goods a visitors want to buy. But they’re not the same!

Shopping carts contain products that buyers are going to purchase right now. Yes, something can go wrong, the client can change his/her mind, but the intent to purchase is obvious.

A wish list is too a list of things clients want to buy – except not yet! They want them, but they’re having doubts, or want them later, or don’t have the money yet, or something else.

The important thing here is that the visitor will leave the site without buying these items and most likely will forget about them. In this case, a wish list is something that brings customers closer to completing the purchase rather than forgetting about the desired item.

Let’s talk in detail about the benefits of using wish lists.

Why your business needs wish lists

  • Higher conversion rate

Since a wish list makes it harder to forget about the items you wanted to purchase, there are more chances a customer will come back, check his/her list, and complete the purchase.

  • Better bounce rate, better SEO

If you promote your dropshipping businesses with search engine optimization, bounce rate is one of the things you have to keep an eye on. This metric reflects how many visitors leave your site after viewing just one page.

Having the Wish List add-on installed on your site lets your visitors keep browsing the product pages and adding whatever they liked to the list. As a result, people will stay longer on your site, which improves its overall SEO performance.

  • Lower cart abandonment

Customers who can’t make a wish list, tend to use the shopping cart for this purpose. They simply add a product to the cart and leave to come back later. As a result, your cart abandonment rate grows.

  • You get leads

To create a wish list, a visitor has to register a user account. With the Wish List add-on, this is optional but possible.

As a result, the store owner gets the visitor’s email address, which can be used in remarketing campaigns later. The Wish List add-on lets you send emails related to the products a particular customer added to his/her wish list.

  • You get important data

When starting a dropshipping business, you can’t be sure what products will sell well. With the Wish List add-on, you get clear statistics showing which goods enjoy high demand. So, based on this information, you may want to significantly change your current marketing strategy.

  • Social trust

And finally, the Wish List add-on can reflect how many times other users added a particular item to their wish lists. This information works as proof that a product is popular among other shoppers, thus stimulating uncertain visitors to complete the purchase or at least add the item to their own wish list too.

Now that you know what a wish list is and how your business can benefit from wish lists, let’s learn how to use the add-on.

How to use the Wish List add-on?

After installing and registering the Wish List add-on, you will see it in the admin panel of your website. Here you will find four tabs (including the License tab).

The Wish List add-on in the admin panel of an AliDropship store.

It’ll add a new button to all your product pages that lets visitors create wish lists or add products to existing ones.

A pop-up window that lets site visitors add products to a wish list.

Now, let’s start with the settings of your new add-on.

Settings

Button configuration

First of all, you can customize the wish list button configuration.

The position tab lets you choose between three options. The option “As a floating button” creates a widget on the right or left side of the screen. Users can go to their wish lists by clicking on it. Here you can change the widget’s color, size, and position.

Customization of the Wish List floating button.

This is what the button will look like in your store.

Wish List add-on's floating button in an online store.

If you choose the option “As a menu item”, the button will appear in the product categories menu.

Wish List add-on's button in the menu of an online store.

The option “Add to your header menu” will place the button next to the shopping cart on the top of the screen.

Wish List add-on's button in the header of an online store.

Let’s take a look at the options in the next section.

The “Display as” tab (not available for the “As a menu item” configuration) has two options. It displays the wish list module either as a pop-up window or as a separate page.

Wish lists displayed as a pop-up window and as a separate page on an online store.

The “Require login” option, when turned on, asks site visitors to register. When doing so, they also agree to receive emails related to products from their wish lists. But you can switch it off. In this case, the wish lists created by unregistered visitors will be deleted after 24 hours.

The “Quick view” will display a small preview window with the products in a customer’s wish list (not available for the “As a menu item” configuration).

“Use multi-lists” allows visitors to create and manage more than one list.

“Notice” will display a pop-up confirming that an item was successfully added to a list.

“Social count” displays how many clients added the same product to their own lists, which serves as another social proof for your dropshipping store.

The Wish List add-on's settings in the admin panel.

Appearance

This section lets you customize the button that adds products to wish lists. There are three options available. You can also change its position, size, and color or add one of the three available icons.

The section for customizing the "Add to wish list" button.

This is what the final result looks like on the website:

A button that add products to wish lists in an online store.

Wish list page settings

And finally, you can customize the page that contains all the wish lists created by site visitors. Here you can change the page’s name (Title) and pick one of the five layouts:

Customizing the layout of the webpage containing customers' wish lists.

The “Price changes” option shows the price dynamics after the product was added to the list. One more motivation to buy it!

“Delete item” automatically removes a product from the list after the visitor purchases it.

The two last options let you place control buttons and social share buttons on each product icon in visitors’ lists. You can see all available options in the screenshot.

Wish list page customization options

Don’t forget to save the changes!

Dashboard

The Dashboard section shows the add-on’s performance: how many people used it, how many products were added to wish lists in total, and how many visitors subscribed to direct emails.

You can collect data over a period of up to 30 days. The add-on also shows the 10 most popular products based on how many times were added to wish lists.

The Wish List add-on's statistic in the admin panel

Marketing

The Marketing section lets you customize mailing rules. These are the conditions under which email notifications will be automatically sent to the people who added the corresponding products to their wish lists.

Here you can turn on or off all the available mailing rules as well as see the performance statistics. The button at the bottom will let you create new rules.

The Wish List add-on's marketing section in the admin panel

“The product price is down”: site visitors will get an email if the item’s price falls by a certain percentage. Here you can set the percentage, create an email subject and a letter template.

Mailing template for informing buyers that prices are down

“The product is in stock again”: remind visitors of the goods they wanted to purchase but couldn’t because you ran out of stock. Here you can only customize the subject and the letter template.

Mailing template for informing buyers that a product is back in stock

“The product is going out of stock”: site visitors will get these emails if the item’s quantity on AliExpress will go below a certain limit. Here you can set this limit and customize the subject and letter template.

Mailing template for informing buyers that a product is running out of stock

What is a wish list? It’s a powerful tool for raising sales and profits! If you’re looking for additional solutions that can improve your buyers’ experience and the performance of your dropshipping business, buy the Wish List add-on and enjoy a boost in sales! As of now, the add-on is compatible with the original AliDropship plugin, but our team is already working on adapting it for the WooCommerce version, so stay tuned!

Learn what is a wish list.

Product Slideshow: Your New Value Driver

Product listing pages often act like a gateway to your single product pages. And when built wisely, they can do wonders for your conversion rate. Surprisingly, product listing pages still remain largely untapped assets. As a passionate and forward-thinking ecommerce marketer who continually optimizes your online store, you wouldn’t want to lag behind and miss the chance to power up these pages. Read on to learn how to streamline the shopping experience and enhance your customer relationships thanks to the power of product featured images!

Finding your new competitive edge with product featured images

Imagine finding yourself on a website full of great products to explore. At first, it seems right (and truly exciting!) to check each and every item, scrutinize descriptions and then go back to the category page to do the same with other products. But what if there are hundreds of goods? Traveling back and forth might get exhausting and result in high bounce rates. As a store owner, you know perfectly well that every obstacle might cost you a conversion.

A gloomy picture, right?

To simplify the buyer’s journey and help your prospects make a purchase decision faster, we’ve built something really great for you. Welcome the Product Slideshow add-on — an incredible tool that turns product featured images on your listing pages into interactive image galleries. With these sideshows, you can bridge the customer expectation gap and answer even more product questions straight away.

A picture is worth a thousand words

Here’s the fact we all have to accept: most industries are visually-driven. And most products, by nature, require more non-verbal details. That’s why highlighting your visuals is not the thing you can skip.

Once a visitor is gone, they’re very difficult to get back. This is why you’d want to put an extra effort to encourage them to stick around on your website longer. To state the obvious, the more a prospective client knows about you, the more they are likely to move down the sales funnel. So, try showing instead of telling: visual information is generally easier to consume. Image galleries not only allow for more visual experiences: they also work towards building sleeker shopping experiences. With this kind of awareness, clicking on a product to get further details might feel like a natural step to take.

Interactive shopping experience

Museums are great. They really are. But don’t you feel a bit uncomfortable being in a place full of restrictions? Can’t go there, can’t do this, can’t touch that… You get the metaphor. In a way, some online stores can be compared with museums.

Your website doesn’t have to be like this.

In the cut-throat retail industry, user experience just must be outstanding. With image galleries available on listing pages, your products will be much easier to discover and interact with. Nobody would mind a slight gamification touch, right?

Interactive shopping experience with Product Slideshow addon

Plus, when a visitor has a sense of control over their shopping journey, they feel more confident about the brand they’re about to purchase from. Browsing is an exploratory process. So keep it that way.

Right place, right time

The customer journey is no longer linear. And obviously, your Homepage isn’t the only access point to your products.This is why image slideshows seamlessly integrate into all kinds of product listings:

  • Homepage
  • Category page
  • Search results page
  • Zero search results page (check if this page is available in your theme)
  • Additional products on Single product page (‘You may also like’ and ‘Recently viewed’)

With Product Slideshow, wherever the buying journey starts, it will be accompanied by supporting image navigation.

When utility meets style

Product Slideshow comes with several navigation types and styles, so you’ll definitely find a look that fits your store best.

For starters, think about whether to use a full-fledged carousel that features multiple images or show your customer only a second image when they hover over a product.

With the gallery slider option enabled, your visitors will have a chance to view all the images you’ve uploaded to the product gallery without having to leave the listing page. Or maybe not all. It’s up to you! You can choose the number of pictures to be shown in this slider and easily adjust this any time later.

In your settings, you’ll find a few carousel navigation styles to jazz up your product listings. Dots or arrows? Hmm.. maybe both? Circle or square? Light or dark? Top left or bottom right? It’s your turn to decide 😉

Product Slideshow addon settings

Navigation elements placed on product images are unobtrusive and do not interfere with the browsing process. On the contrary, arrows and dots act as visual clues and have a steep learning curve. These help visitors get a quick understanding that they are absolutely free to check additional images while staying on the category page or drill down in search of further details.

Not in the mood for sliders? Limit the slideshow to two images and show only one more picture on hover. The Product Slideshow add-on will display the first image added to the product gallery when customers hover over a product.

Setting up pictures shown when hovering on a product

Regardless of what slideshow type you choose, it will transform the default catalog look into an engaging listing page that lets customers easily flick through product images.

And it goes without saying that whether you view your product listings on a computer or handheld device, slideshow navigation will adapt and display beautifully.

Adaptive design offered by Product Slideshow addon

Never sacrifice page speed

Even in 2021, not everyone has access to high-speed internet. For some users, it might feel distressing to have to load another page. What if they won’t find what they’re looking for? This means they just waste their time (and money paid for the plan) waiting for the page to load only to see there’s nothing interesting for them. A few frustrating visits might just end up as a farewell. Today, another second might cost you a conversion.

Luckily, Product Slideshow is a truly lightweight solution that won’t slow down your website. The thing is, the carousel slider used to showcase your product images has been developed by our own dev department. Instead of relying on imperfect third-party solutions that load their own scripts (which inevitably affects loading speed), we decided to create our own slider technology. Since this is our custom development project, we had the freedom to introduce ultimate optimizations that cater for the AliDropship themes. Just a quick story behind the image slideshow tool you can now use on your product listing pages 🙂

What does this all mean to you as a business owner, you may ask? With the Product Slideshow add-on, you won’t have to compromise between showing off your product images to inspire purchases and providing high loading speed. You can now hit the sweet spot between both. An exceptional customer experience free from frictions and loading issues is guaranteed!

Key takeaways on making the most of your product featured images

The bottom line? With such a delicate but still powerful lever as the Product Slideshow add-on, you’ll have a chance to make the customer journey a smooth experience and win more deals by catering product visuals on your listing pages.

Stop overcomplicating your shopping process and grab your Product Slideshow now!

Read about product featured images.

How To Drive Traffic To Your Landing Page: Best Practices

Landing pages are an exceptionally powerful form of advertisement. But as awesome as your landing page may be, it can’t just pop out of nowhere and magically load in a person’s browser tab. Let’s be honest. The key ingredient of a successful marketing strategy is actually to hone in on promotion. That’s why today we’re taking a closer look at how to drive traffic to your landing page!

After you publish your landing page, there’s a lot you can do to drive traffic to your page and make it stand out online. Without further ado, let’s break it down by channels you can use to expand your traffic sources and make the most of your online marketing efforts.

Quick recap: A landing page is a standalone conversion-centric page that your prospects land on after they click on your ad (in an email, social post, search ad, etc.) or a search result. It has one goal: to convert by focusing on one offer.

How to drive traffic to your landing page: advertise it on your website

Probably the easiest way to get people to see your landing page is to promote it on your website. It even feels right to do so. You can implement this promotion in the blink of an eye and it may cost you absolutely nothing. And since your website is your own ecosystem, you’ll enjoy total control over all kinds of integrations.

Here’s how you can shine the spotlight on your landing page:

  • Show a pop-up form leading to your landing page
  • Use a fixed promo banner at the top of your screen with a link to your landing page
  • Add a banner to your Homepage slider that features the product you’re selling with a landing page
  • Link a banner button of your Homepage slider to a landing page
  • Use Homepage article to tell your visitors about the product you promote with a landing page

Using an on-page banner to drive traffic to your landing page

Bring in traffic through customers’ email inbox

Once you’re ready with your landing page, one of the first things you should consider doing is to send an announcement to your email list. Telling people who are already familiar with your brand about the launch, you boost your sales chances greatly.

According to multiple studies, those who have already purchased from a store in the past are much more likely to become loyal customers. So, it’s pretty safe to pin your extra hopes on actual customers who are subscribed to your newsletter.

Start your email with an enticing subject line and add a catchy headline that explicitly states your offer. Email content should be relevant to your landing page and have a clear and inviting call to action — a clickable button or a link that will bring your subscribers to the landing page. Also, consider adding the link to your landing page under your email signature. Zero efforts with a potentially high return 👌.

You can go one step further and launch a follow up campaign — a series of automated emails sent to people who take a specific action — to have even better results in the long run.

Emails as the way to drive traffic to your landing page

How to drive traffic to your landing page: take advantage of organic social media

Posting the link to your landing page on Facebook, Instagram, Twitter, Pinterest, or any other social network you use is a bulletproof way to pump in quality traffic. Since your landing page visitors are already familiar with the brand, it won’t be hard to generate sales. To connect with your followers and urge them to click the link leading to the landing page, do your best to provide valuable content. It is stating the obvious, but the larger your community is, the more results this will deliver.

Here’s what you can do to engage your social media followers:

  • Create a few related posts that tell about your product, the features it has and the ways it can make your prospects’ life better
  • Prepare a post with a question related to the item you promote to engage your audience
  • Create visuals with the link to your landing page that can be pinned or shared on Pinterest
  • Include information on the landing page into your Facebook and Pinterest cover photo
  • Add a link to your Instagram bio
  • Add a link to your Instagram story with a swipe-up
  • Pin your landing page to the top of your Twitter account so it always gets displayed
  • Record a video explainer showing your product and publish it on your social media accounts

Here’s what a Facebook post might look like:

An example of a Facebook post that drives traffic to your landing page

How to drive traffic to your landing page: team up with other brands

Consider finding a partner and launching a co-marketing campaign to broaden your audience reach. In cooperation with a like-minded (and hopefully established) brand, you’ll welcome new traffic and give your brand a stronger voice.

This kind of partnership doesn’t have to be huge. For example, a good idea is to start with a guest post. Guest blogging comes especially in handy in case you launch a product that is new to the market and it is still quite unknown to a broad audience. Obviously, people are not really prone to search for an item they haven’t even heard about before. However, they are much more likely to give it a check (or even a try!) if they learn about it from the blog they’re subscribed to.

This cooperation might yield especially impressive results if you tell an engaging story behind your product. Today, storytelling is definitely not something you want to neglect.

How to drive traffic to your landing page: connect with your target audience on forums and question-and-answer websites

Find communities, groups, and forums where your potential customers share their interests and pains. Apart from Reddit, Quora, and Facebook communities, make sure to check local groups as well — we’re pretty sure you’ll discover plenty of hidden opportunities. This channel is a great way to get people talking about your business and bring your domain authority up without spending a single penny.

The tricky thing about reaching your prospects like this is that you can’t just publish the link to your landing page. It will be considered spam. So, do your homework. Instead, invest some time in creating an informative post that provides some value to readers and piques interest. In this post, offer a solution to the problem being discussed. And of course, don’t forget to mention that your solution (i.e. your product) is the ultimate one 😉

If you’re curious about digging in further, we’ve put together a blog post that explains who Facebook influencers are and how you can benefit from collaborating with them. Be sure to check it out!

An example of a forum post promoting your business

How to drive traffic to your landing page: expand your content marketing efforts

Creating a post that will resonate with your readers and spark engagement is not an easy task (we know this at first hand). But high-quality content might have such a heavy impact on a buying decision that you’ll want to get down to your writing straight away.

The best thing about promoting landing pages on your blog? Readers stick around because they see value in what your brand has to tell. You’ve already managed to catch their attention and inspire interest, congrats! This means they’re a couple of steps closer to making a purchase from you.

Luckily, in your own blog, you can afford the luxury of dedicating a whole post to the product you promote using landing pages. Just keep in mind one point. Instead of simply boasting about the product’s features, elaborate on its perceived value. People don’t want to buy a product. It is the end result they’re willing to pay for: emotions, pain relief, comfort, upgraded social status, etc. So, when pitching your offer, try to focus on what people will get done using the product and point out what benefits it brings.

Besides, high-quality content might help users find your landing page on the internet as it ranks higher on search engines. Yes, it takes time, but anything good takes time. Just be patient.

A few ideas to consider:

  • Write a dedicated blog post
  • Add the link to your landing page to other related articles
  • Use a pop-up to inform your readers about the landing page
  • Don’t skimp on engaging visuals: place an eye-catching banner and a nice product image

An example of a blog post promoting your product

How to drive traffic to your landing page: use paid advertising

Yes, paid ads cost money. But you should always keep in mind that these investments pay off. With paid search ads, you can quickly get your brand name out there and vastly expand your reach. In fact, serving up a conversion-centric landing page to high-intent customers is the most effective solution you can come up with.

Besides, the power of the remarketing technology cannot be overestimated. This is a second chance to bring back those who show a specific interest in what you’re selling but are not ready to buy when they first find your store.

An example of paid ads driving traffic to your landing page

How to drive traffic to your landing page: run a paid social media campaign

With 2.7 billion users worldwide, social media offers tons of advertising opportunities. Social ads are another terrific way to attract new audiences and turn one-time customers into regulars. And as we’ve already mentioned, retargeting campaigns are just a godsend. Such ads can win back lots of customers you’ve marked down as lost.

After you finish customizing your landing page, run an ad campaign that links this page URL in the call to action. A rule of thumb to provide a smooth flow and consistent experience is to ensure your landing page and the ad match and share the same message.

Don’t limit your ads to Facebook only. There are plenty of fish in the sea! Make sure to check out our latest guides on how to promote your dropshipping business on other social media — TikTok, Pinterest, Twitter, and YouTube.

An example of a paid social media campaign driving traffic to your landing page

Key takeaways

Using several marketing channels, you ensure a higher efficiency of your activity from both a sales and marketing standpoint. To achieve this, you can:

  • Tap into your website traffic
  • Use your email database and reach out to your subscribers
  • Leverage your social media community to drive your followers to the dedicated page
  • Find the folks who are trusted advisers to your customers and prospects and partner up with them
  • Explore new places where your potential customers might be (blogs, forums, local communities, etc.)
  • Take your blog seriously: high-quality content coupled with storytelling is bound to win more loyal customers for your business
  • Don’t be afraid to invest in paid ads — they yield a return

And some best practices to keep in mind:

  • Use simple and clear messaging
  • Devise a concise and memorable tagline for your promo posts
  • When making ads, use colors, visuals, and tone that match your landing page look and feel
  • Make sure your landing page delivers on its initial promise stated in the ad
  • Test and optimize: you can create a few landing pages for one product to test your hypotheses (thankfully, the Landing Pages add-on allows you to create an unlimited number of landing pages)

Conclusion

So, you’ve created a killer landing page. With all the tips provided above, you’re all set to launch a killer promotional campaign. Chop-chop!

Still don’t have a landing page yet? With the Landing Pages add-on, you’ll have a much easier time increasing your conversion rate and getting the word out about your product. Don’t just take our word for it. Experience the power of landing pages for yourself!

Learn how to drive traffic to your landing page.

AliDropship’s Secret Bundles! Ecommerce Tools For Dropshipping

The AliDropship plugin is undoubtedly one of the best ecommerce tools for dropshipping. But after launching a business, one may need a number of additional solutions. Presenting AliDropship’s secret bundles that combine our services, add-ons, and products.

With AliDropship’s solutions, one can create a semi-automated dropshipping business and profit from the booming industry. Moreover, if you order a Custom Store, you will get a professionally made website according to your own vision.

You can also choose from a variety of add-ons and services to offer your customers a better shopping experience, make your work easier, and ultimately increase your profit. However, it may be difficult to tell which of them will suit your particular business.

That’s why our team has gathered some of the add-ons and services into bundles. In this article, I’m going to tell you about these bundles and who can benefit from purchasing them.

New Store Bundle

What you get: Social Rabbit Plugin + Product Bundle + Reviews Page + Upsell + Urgency

Price: $142 (You save $61!)

This bundle will suit those who have purchased a Basic or Advanced Custom Store. It’ll also suit those who want to adjust their online business to getting passive income.

The bundle contains simple ecommerce tools for dropshipping that don’t require deep knowledge. At the same time, they’re designed to automate some of your work and increase your store’s revenue.

The Social Rabbit plugin will help you with social media promotion. The Product Bundle and Upsell add-ons will raise the average order value of your store, while Urgency and Reviews Page will increase the site’s conversion rate.

The New Store Bundle is a perfect solution for getting started without getting too much into advanced marketing techniques.

Start-And-Sell Pack

What you get: Social Rabbit Plugin + My Suppliers + SEO Image Optimizer + Gift Box + Bulk Discounts + Purchase Upsell

Price: $155 (You save $67)

This bundle will suit those who decided to purchase one of AliDropship’s Premium Stores. These ready-made stores are copies of our own dropshipping websites. When you buy a Premium Store, you get a full copy of its design, site structure, and product inventory.

The benefit here is that all these elements were tested by our team. But it’s not just the site and product selection that made these stores successful.

By purchasing the Start-And-Sell Pack, you get the same ecommerce tools for dropshipping that our team uses.

The Social Rabbit plugin will provide seamless social media promotion. You will need SEO Image Optimizer for improving the site’s loading speed when you decide to enrich your initial offer with new goods. Gift Box, Bulk Discounts, and Purchase Upsell will help you get more sales from each customer. And the My Suppliers add-on will help you keep track of all your suppliers, which is very important when you buy a copy of an already functioning ecommerce store.

I also recommend buying our Add-on Installation service if you don’t want to set up these tools on your own. Besides, if you pick one of these secret bundles, you’ll get a 30% discount!

Instead of installing ecommerce tools for dropshipping manually, use AliDropship's add-on installation service

Facebook Followers Booster

What you get: 3 page likes ads + 10 engaging posts + detailed guide

Price: $89

Most dropshippers drive traffic to their sites from social media and particularly from Facebook. After all, it’s the most popular social network in the world. But advertising your brand is difficult without a large number of followers.

People decide whether they can trust small businesses based on how many followers they have on social media. Besides, you can convert many followers into buyers. So, attracting followers is an important task for a dropshipping business.

Facebook Followers Booster is a service that lets you create Facebook campaigns aimed at generating likes and attracting followers. By purchasing this service, you get 3 followers generating ads, 10 engagement posts, and a step-by-step guide on how to launch such campaigns.

The service will suit any type of dropshipping store that relies on social media advertising. We provide the materials in four languages: English, French, German, and Spanish.

The Email Marketing & Pop-Up Combo

What you get: Mailchimp integration and pop-up setup + pop-up designs + sales-provoking coupons + attractive emails + sign-up form setup + step-by-step guide

Price: $149 / $189 / $249 (You save 15%)

This service combo will suit those who want to use lead generation in their marketing strategies. While standard ads end with a purchase, lead generation lets you collect customers’ contact information even if they didn’t buy anything. So, later you can reach them with email marketing and offer new products or new discounts.

By combining standard advertising with email marketing, one can substantially raise their revenue.

After you order the Email Marketing & Pop-Up Combo, our team will integrate your Mailchimp account with your dropshipping store as well as install a lead generation pop-up and a sign-up form on your site. You will also get a pack of pop-up designs, a coupon design, a number of promo emails to start advertising, and a number of reusable email templates.

The combo comes in three packages – Standard, Extended, and Premium.

Marketing Manager’s Set

What you get: Google Merchant + Facebook Business + Social Rabbit + Split Test + Gift Box

Price: $140 (You save $61)

This set of ecommerce tools for dropshipping will suit business owners who want to automate their marketing campaigns as much as possible. If you own a Basic or Advanced Custom Store or have built your own website with the AliDropship plugin, this bundle is for you.

The Google Merchant and Facebook Business add-on will make advertising on these platforms smooth and hassle-free. With the Social Rabbit plugin, you will be able to manage your social media marketing on Facebook, Instagram, Twitter, and Pinterest. The Split Test add-on will let you test products, product pages, and ads. You will also get Gift Box as a bonus.

But keep in mind that this set of ecommerce tools for dropshipping is designed for advanced users who know how to set up advertising campaigns.

Web Developer’s Set

What you get: Product Bundle + Recent Sales Pop-Up + SEO Image Optimizer + Urgency + Purchase Upsell + AliShipping

Price: $135 (You save $59)

Clients who purchase only the AliDropship plugin often want to make their sites prettier or improve their functionality. However, using third-party solutions can break your site. That’s why our team made this bundle!

The set contains tools that will advance your initial dropshipping store to a higher level. With the Product Bundle, Urgency, and Purchase Upsell add-ons, you will be able to sell more goods to each customer. AliShipping will let you import all shipping options available for this particular product from AliExpress. Recent Sales Pop-Up and SEO Image Optimizer will improve your site’s trustworthiness and performance.

So, if you feel like adding more functional elements to your site, this set is just what you need!

Facebook & Instagram Retargeting Ads

What you get: An advertising campaign aimed at your previous site visitors.

Price: $59

If you own a dropshipping business and have been driving traffic to your site for at least a month, it’s time to start a retargeting campaign. Although most site visitors never purchase anything, one can bring them back and turn them into buyers with retargeting. And that’s what you get by purchasing this service.

Our team will pick 10 of your best-selling products, create 10 image ads and a promo coupon, and design a retargeting campaign. After that, we will provide you with a step-by-step guide on how to launch and run this campaign on Facebook and Instagram.

As a result, your business will get profit from the warm audience who have visited your site before.

Ultimate Set (7 In 1 Add-On Bundle)

What you get: Google Merchant + Facebook Business + Recent Sales Pop-Up + Countdown Timer + Upsell + Reviews Page + Promo Banner

Price: $130 (You save $57)

By now, you have probably noticed that some of the bundles offered above won’t suit those who have purchased an Ultimate Custom Store. Those sets contain the Social Rabbit plugin while the Ultimate package already includes this plugin. But why should you pay twice for the same product?

That’s why the team made this 7 in 1 set. If you own an Ultimate Custom Store but require more ecommerce tools, this bundle is for you. You get a number of add-ons designed for raising your business’ conversion rate and 2 tools for advertising.

Contact our managers to get the Ultimate Set!

Supreme Custom Store Package

What you get: A Custom Store with 500 pre-edited products, platinum hosting for 1 year, advanced on-site SEO, social pages on Facebook, Instagram, YouTube, and Twitter, and many more + marketing materials + Social Rabbit, Abandoned Cart, Promo Banner, Reviews Page, and Urgency

Price: $2,899

If standard Custom Store packages are not enough for you, the Supreme Package is just what you need. You will get more pre-edited products, more social media accounts, advanced site optimization, a number of pre-installed add-ons, and even marketing materials.

The Supreme Package will suit entrepreneurs who want to operate in niches that feature a wide range of products. For example, customers won’t trust a fashion store unless it has hundreds of clothes. The Supreme Package was designed for niches like this: fashion, sports, fishing, toys, etc.

Your store will be better optimized to cope with a large product range. Besides, it comes with cool marketing tools which will automate 90% of your work. That’s why it is ideal for beginners: you will need to put little marketing effort to promote your business.

Whether you have only the AliDropship plugin, or own a Custom Store, or have purchased one of our Premium Stores, these ecommerce tools for dropshipping will enhance your business capabilities and offer your customers a better shopping experience.

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Lead Generation Template For Your Single Product Landing Page

The Landing Pages add-on features several templates you can use to give your dropshipping store a major boost. One of them, the Lead Generation template, will let you not only close the sale, but also collect buyers’ contact information to use in your further marketing campaigns.

Why lead generation is important

Let’s imagine a situation.

Someone visits your online store. This user browses the category pages, opens a couple of product pages, looks at the images, reads customer reviews… and then leaves.

Will this particular site visitor never become your customer? Well, probably… unless this person left some contact information before leaving. In this case, you still have a chance to get this user back and convert him or her into a buyer.

In digital marketing, contacts received from potential customers are called leads. Some marketers refer to leads as people who show interest in your product and contact you to learn more. The process of acquiring leads (their phone numbers, email addresses, etc.) is called lead generation.

While lead generation is an act of advertising, it differs from a standard ad in that you collect the contact information of those who click on ads.

Of course, it would be great if your business could convert people into buyers right away. But unfortunately, in real life, most people don’t buy anything when they visit your site for the first time.

So, lead generation is important for your business for several reasons.

1. Leads are easier to convert

A lead isn’t a buyer yet, but nor is it a random person who has no idea about your offer. For example, if I run an ad that promises to solve a particular problem, most people who are going to see this ad will just ignore it.

But those who click on it and give me their emails are probably concerned with this problem. Therefore, they’re interested in my solution, which makes them much closer to making a purchase. In other words, leads demonstrate a higher conversion rate.

2. Leads don’t go away

As I’ve already mentioned, if a regular site visitor leaves, you will never reach him or her again. At least, unless this person decides to come back.

But a lead is still there. As long as you have the person’s email address, you have at least a few chances to convert him or her.

3. Leads can buy again

After leads become customers, you still have their contact information. So, depending on what kind of business or products you have, you can contact them again to offer something new, thus turning them into regular buyers.

Lead generation template for single product pages

Landing pages with the lead generation function created with AliDropship's Landing Pages add-on

To generate leads, online businesses use sign-up form builders. Such tools add a box to your webpage where website visitors can leave their emails in exchange for an incentive. AliDropship takes it a step further.

Instead of adding a contact form to a page, you can create a landing page completely dedicated to a particular product.

Our Landing Pages add-on lets you turn any regular product page into a landing page without having to hire a professional developer. You can choose any of its customizable templates depending on your objective.

And if your goal is collecting leads, go for the Lead Generation template.

Like any other landing page template, this one lets you build a single product page. Compared to standard product pages, these offer a number of benefits.

  • With a single product, you only need to target a relatively narrow audience featuring clear interests. It’s easier and more efficient than targeting an audience who could be interested in a whole range of related goods.
  • Using a landing page template is a good idea if you’re experimenting with a new product or if this product is different from the rest of your offers. Site visitors won’t get confused by this difference because they will land on a stand-alone page.
  • Landing pages are great for promoting limited-time offers.

In addition, the Lead Generation template lets you connect the call to action button to your MailChimp account.

Example of a landing page with the lead generation function

This form offers a discount in exchange for visitors’ contact information. In this example, it doesn’t even tell you how big the discount is, which teases customers even more!

So, site visitors wishing to get a discount will have to enter their emails. This is how the template lets you collect contact information that you can later use in email marketing.

How to create lead-generating landing pages?

After installing the Landing Pages add-on, enter the admin panel of your dropshipping store, click on the “Landing Page” and “Create New”. After that, select the Lead Generation template. One can also use Landing Pages with our Bulk Discounts add-on and combine the features of these solutions.

Creating a landing page with the Landing Pages add-on

 

Now you need to choose a product for which you are creating this landing page. Select one from the list of your goods. The template will use the information from its original product page.

Selecting a product before building a single-product landing page

Then give a name to your newly created page. This name will be displayed only in the admin panel to make finding the page easier for you.

Naming a landing page for internal use

And finally, set a URL for the landing.

Setting a URL for a single-product landing page

The Landing Pages add-on will automatically add the product information (title, price, variations, etc.) on the page.

Unlike standard page templates, the add-on features a range of customization functions so that you could customize your landing page in any way you want. Thanks to its intuitive interface, you can give rein to your imagination and build a page of your dream!

Customizing the lead generation template for your landing page

The default page design features all the elements necessary for a high conversion rate: store features, guarantees, product details, available payment options, and of course customer reviews imported from the original product page. Don’t forget that this is probably your most powerful social proof element as customers fully trust only other customers. Knowing what real people think about your product is crucial for potential buyers. In addition, you can customize each section and all the elements within them.

Most of the page elements are located under the “Content” tab in the left part of the screen. Simply drag and drop any of them wherever you like.

Drag and drop elements in a landing page lead generation template

You can further customize each element by clicking on it and changing its settings. Additionally, one can duplicate, delete, and move the element with the corresponding buttons.

This lead generation template lets you customize all the page elements

If necessary, you can also customize the product information in the “Product” tab.

Customizing product information with the Landing Pages add-on

You can also delete unnecessary sections, customize their background color, and change their location by dragging them to where you want to place them.

Customizing web page sections with the Landing Pages add-on

While this landing page template can generate leads and collect customers’ contact information, it also functions as a product page and can generate sales as well. So, you don’t have to choose between these two objectives.

With the Lead Generation template built with AliDropship’s Landing Pages add-on, you can not only focus buyers’ attention on a single product, but also generate leads and increase the quality of your marketing efforts.

Learn more about top lead generation template.

Top 25 Ecommerce Marketing Tools To Use In 2021

Looking to double down on your dropshipping store growth? You’ll need some epic ecommerce tools to help you get there!

The industry is changing and expanding faster than ever. In fact, the global ecommerce market is expected to register $6.54 trillion in sales by 2022. That’s up from $3.53 trillion in 2019.

Online commerce is shaping fast, and we must stay up-to-date on the market. With so many free and paid tools available for online businesses, it’s not always easy to see which tools are the most beneficial and how they can help your dropshipping store succeed. For this reason, we decided to show you a list of the best tools that our team uses every day to boost productivity and make our stores, as well as our clients’ businesses, more successful.

Analytical tools for ecommerce business

  • Google Analytics (Free)

This is the most common tool for online businesses’ owners. It helps to better understand your customers. The insights you can gain from Analytics will help you evaluate how your market, content, products, campaigns, and more perform.

It’ll guide you to where your investments are failing so you can take action. Google Analytics can also show you how many people were on your website and followed through with a purchase. This can help you think of better strategies, make better product pages, and more.

  • KISSmetrics (From $299/mo)

KissMetrics is a website analytics tool revealing visitors’ behavior and their online history. The tool is handy for merchants, as it helps in events tracking and online shoppers’ funnel analysis. KissMetrics allows retailers to accumulate lots of details about any visitor: where he or she came from (for example, from an ad campaign, etc.), which actions they took in your online store, which events they triggered, and what’s their overall history. The tool also offers audience segmentation, A/B tests, comprehensive reporting, retention reports, testing availability, and staging sandboxes.

Ecommerce tools for SEO

  • Google Search Console (Free)

Google Search Console is very useful in understanding the way Google sees your site. It helps you optimize content by diving into analytics and submitting URLs for indexing, exploring mobile usability, and receiving alerts when something goes wrong. Combined with Google Analytics, it is one of the most powerful data sources for SEO.

  • SemRush (From $99.95/mo)

SEMRush finds the best keywords after going through your website content. It also looks at where you can use a backlink and even compares your strategy to that of your competitors! You can track their paid ads performance, organic keywords, and even their best-performing product listing ads.

SEMRush is great for small and medium-sized enterprises. With over 3 million users from all over the globe, it helps business owners make their campaigns hyper-local and get phrase-match keywords for SEO and PPC campaigns.

Competitors research tools for ecommerce business

  • Google Trends (Free)

Google Trends: ecommerce tool for researching the level of internet users' interest in particular topics

Google Trends allows you to explore the most trending search terms or even observe how one keyword is performing compared to another one. By selecting different regions, you can also see more details on the search volume for specific countries and locales.

  • BuzzSumo: a content ideas tool (Free trial; plans start from $99/mo)

Attracting new customers to your ecommerce store should be a regular task. But sometimes, coming up with new ideas and compelling content can be challenging.

If you create boring content that provides no value, nobody will read it! And even if they do read it, they won’t share it, and that means Google won’t recommend it.

So, if you are looking for ideas on what to write on your blog, social media or in your newsletters, BuzzSumo lets you search for specific topics and see the most popular articles written about them. You can then capitalize on those ideas to create fresh content for your business. That’s all there is to it.

It’s free for the first 7 days, and after that, it’ll cost you $99 per month for the pro package.

  • AdSpy (From $149/mo)

AdSpy is a powerful ad intelligence platform that you can use to find and study competitors’ campaigns in your niche.

It provides access to 80M+ ads in 88 different languages across 198 countries from 13M+ advertisers, making it a powerhouse of a database.

Also, it comes with some excellent search filters which allow you to target your competitors’ campaigns with uncanny precision.

Use it to discover Facebook and Instagram ads and apply the advanced filters to your search to find ad texts, comments, and landing page URLs along with ad types, daily likes and much more details.

Website optimization tools for ecommerce business

  • SEO Image Optimizer (one-time payment of $39)

SEO Image Optimizer: ecommerce tool for your website optimization

As you may already know, optimizing your website images is crucial for its performance and position in search results. With the SEO Image Optimizer, you can cut down your website loading time and improve the SEO ranking. This powerful tool boosts site performance by resizing your website images for quick loading while creating SEO-friendly ALT texts and titles for search visibility. Easy to use, it just requires a one-time activation for fully-automatic optimization of your website’s images.

  • PageSpeed Insights (Free)

As a dropshipping store owner, you need to keep the user engaged with your store pages and deliver the most pleasant visitor experience for the users of any devices. Google provides a great tool for checking your page loading speed! PageSpeed Insights can be used to analyze the content of your online store and to give you some tips on how to make both the desktop and mobile versions of your site faster.

Content marketing tools for ecommerce business

  •  Canva (Free, paid plans available)

Canva is a template-based design tool that’s free and easy to use. With Canva, you can create infographics, presentations, posters, flyers, and even webpages. The templates in Canva will save you an incredible amount of time and effort.

Even the free version comes with a massive library of stock photos, icons, and designs which are more than enough for your ecommerce needs. If you’d like to upgrade, prices start at $12.95 a month.

  • Animoto (Free, paid plans available)

You can create impressive videos in minutes using professionally designed video templates for ads, sales, how-to guides, and more. With Animoto’s drag-and-drop video maker, you can simply add your own photos, videos, or text, and then upload a ready video straight to social media.

Animoto is especially awesome for creating video slideshows as you can easily combine photos, video clips, stock videos, texts, and music.

  • Adobe Premiere Pro ($20.99/mo)

This is a very robust tool, offering more than just the ability to clip, paste, and edit. Adobe Premiere Pro also makes time-consuming tasks easy with the ability to synchronize audio and video from different sources, upload media from a wide range of sources, and provide JKL trimming which allows users to scrub and trim video footage all at once.

It is a powerful tool requiring at least some background knowledge and experience. Luckily, Adobe provides a comprehensive walkthrough of the tool which makes getting started pretty straightforward.

This means you can get started creating high-quality, story-telling videos for your website, YouTube channel, or any other platform in no time at all!

  • Adobe Photoshop ($20.99/mo)

With Adobe Photoshop, you can do anything from photo editing and compositing to digital painting, animation, and graphic design. As a dropshipping store owner, you can use it to create beautiful social media posts, ad banners, visual elements for your branding, email campaigns and much more. With powerful editing tools and new smart features for creating magical effects, you can turn imagery into artistry.

  • Apester (Free trial; plans start from $29/mo)

Polls, personality tests, and videos used on Apester allow you to present your content in a more engaging format. These types of online activities are fun for customers: interacting with your brand this way, they also receive unique insights into the facts and details they already know.

  • Figma (Free, paid plans available)

Figma is a cloud-based design tool that allows you to work together with your team on the same file in real-time. This is especially helpful when design team members are not in the same physical location. Designers will feel they are part of your team and see how you value their input. Collaboration gives designers an incentive to come up with the best possible design for a client with the given budget and time constraints. Needless to say, Figma is useful not only for designers, but also for people without any designing skills. It has hundreds of templates that anyone can use to create icons, graphics, etc.

If you’re not fond of Photoshop, make sure to try out Figma!

Ecommerce tools for social media management

  • Social Rabbit Plugin ($69)

Social Rabbit Plugin: ecommerce tool for social media management

With this handy plugin, you can automatically create smart human-like posts in your feed and run hassle-free promotions on your social accounts 24/7.

What makes Social Rabbit so powerful? It draws attention to your page through following, liking, and commenting on users’ posts and accounts. Your social traffic and sales grow like crazy!

  • Best Hashtags (Free)

Whether you’re using Instagram for personal use or planning to adopt Instagram marketing for your business, it’s critical that you take advantage of one important thing – Instagram hashtags. It’s a simple tactic that can be used to grow both your reach and authority.

The question is: “How do I find the best hashtags for Instagram?”

With Best Hashtags, you can find the best hashtags to use in your posts on Instagram, Twitter, Facebook or Tumblr to get more likes.

Ecommerce tools for email marketing

  • MailChimp (Free, paid plans available)

MailChimp is one of the best known and most used email marketing tools in the whole world, and there is a reason for that. Apart from being very user-friendly and having all the basic features, it also offers sophisticated ones, such as scheduling emails based on timezones, providing insightful campaign analytics, sending auto-responses, offering visual drag & drop builder with many templates, segmenting followers based on their location, and many more.

Moreover, MailChimp has the right functionality for Facebook, Instagram & Google remarketing ads, as well as a landing page builder and support of transactional emails via Mandrill.

  • OptinMonster (From $9/mo)

OptinMonster is the best WordPress popup plugin that makes it easy to generate more leads directly from your WordPress site. With its drag and drop builder, you can create eye-catching pop-ups to convert your site visitors into subscribers.

One of the best things about OptinMonster is that it comes with dozens of targeting options to show the right message to the right person at the right time. For example, you can display a popup that offers a lead magnet about blog traffic when your site visitor is reading a blog post about the same topic.

Marketing automation tools for ecommerce

  • Facebook Business Add-On (one-time payment of $27)

Facebook Business add-on: ecommerce tool for automated Facebook promotion

Facebook Business is an efficient solution designed to give you the smoothest promotion experience possible. You can synchronize your store with Facebook’s Product Catalog and forget the tedious process of collecting and adding products by yourself — in just a few clicks, all items will be ready to be added to your Facebook page!

This add-on makes it easier to sell from your product catalog and get more profit from Facebook Dynamic Ads by reminding your potential customers about products they’ve browsed. All you need to do is set up a Facebook Dynamic Ads account and add your Facebook Pixel code to the Facebook Business add-on settings to get going!

  • Landing Pages ($27/mo)

Landing Pages add-on: ecommerce tool for highlighting your winning product

Want to quickly build insanely effective landing pages that convert your visitors into paying customers? Try this Landing Pages add-on!

Landing pages are an incredibly powerful tool that has proven to convert two times more visitors into paying customers than typical product pages. They can help you win more sales, grow your audience, and generate better Return on Investment (ROI) because they focus visitors on one call-to-action and uninterruptedly guide them through purchasing flow to conversion.

  • Google Merchant (one-time payment of $27)

Google Merchant add-on: ecommerce tool for promoting your business with Google Shopping

Placing your offers on Google Shopping platform is the best way to reach more potential customers around the world! Our Google Merchant add-on helps you get your store name and items on to search results by automatically generating listings from your website’s product feed.

With this handy tool, you will be able to promote your business more efficiently while saving time. The add-on allows you to set up and assign attributes to products to place on the platform. Then, in just a single click, you get an automatically-generated product catalog in the form of an XML file or a link that you can then set up as a shopping campaign in Google Merchant Center.

  • Leadpages.com (From $27/mo)

You can use Leadpages to create and launch a professionally looking landing page for your winning product in minutes. Start with a conversion-optimized, mobile-responsive template. Then customize it with the use of the Drag & Drop Builder. No coding or high-tech skills required!

Another way is to use it for lead generation is to create a landing page with a lead magnet and collect customers’ emails (you can use them in your email marketing campaigns later). One more option is to create a few landing pages for different products and do some testing to figure out which products convert better. The choice is up to you!

Ecommerce tools for productivity

  • Trello (Free, paid plans available)

Trello: ecommerce tool for optimizing your list of tasks

This website lets you use their boards and lists to organize and arrange your projects. Trello can be used to organize business-related or even personal plans and events. Extra features include comments, due dates, and required attachments.

Trello is free and can be accessed by simply signing up. It can be found as an app on the Google Play store and the App Store. The Trello blog explains how to use the platform, as well as shares a few tips and tricks.

  • Grammarly (Free, paid plans available)

This tool for ecommerce business is the best solution to automatically proofread content and make it clean and understandable. You can set contexts for the texts, too. This means that the tool will analyze your content differently based on its style: business, academic, casual, and more.

To make it work for the texts you’re creating in Google docs, simply install Grammarly as your Google Chrome extension. The free trial will be excellent to see how the tool works. And as a business owner, you can buy a premium subscription for unlimited checks!

Conclusion

Ecommerce marketing is growing, and it’s here to stay. Technology is advancing, too. Now, there are so many automation tools for ecommerce business that can help you multiply your profits and brand value!

When it comes to analyzing and improving your online store, there’s never enough hours in the day and never enough resources. However, with the tools that we’ve gathered here, you can be more efficient in how you spend your time and make a lot of improvements. Select the best ecommerce tools for your online store, and you will succeed in growth hacking your dropshipping business!

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Custom Product Labels: How To Draw Attention To Your Best Deals In 1 Click?

Are you looking for ways to increase your store conversion rate? Would you like to highlight your product offers and grab customers’ attention? Actually, there is a way out – add custom product labels to your product images by means of the Product Labels add-on!

Product labels: what are these?

Let’s start with the basics. What do we mean when speaking about product labels? And why do you need them? Is it true that they can significantly boost your online store sales? Actually, they can. But first things first.

These are not ‘physical’ packaging labels as you might have thought. When we say ‘product labels’, we mean the labels added to your in-store product images.

a screenshot showing an example of item labeling

Why such labels are a must-have for online stores

It’s no secret that nowadays it’s images that run mass media. So it means it’s not enough for ecommerce entrepreneurs to create a perfect product page, write a profound article and so on. It’s more important to convince Internet users to visit your landing page, place an order, etc.

If you want to reach these targets, you need to understand that nowadays the majority of Internet users scroll the feed down until they find something that draws their attention. As a rule, this is all about catchy images and captivating headlines.

However, you probably guessed it. In practice, not every picture is capable of attracting potential customers to your ecommerce website. So what should it contain in order to make online shoppers visit your website, stay in your online store, and make purchases?

Okay, well, a number of outlets have already undertaken studies to determine a customer’s behavior. So the team of Invesp figured out that more than 2/3 of online shoppers mainly buy  items at a discount. But what’s the most effective way to inform a customer about special offers and discounts and make sure that they will notice this?

It remains for you only to put 2 and 2 together. Internet users tend to pay their attention mainly to images, right? So this is the very place to put mentions of discounts, sale seasons, low stock, etc. And it’s the Product Labels add-on that will help make the most of this action!

How can Product Labels add-on help you sell more?

Actually, in order to let you easily highlight your special offers and draw potential customers’ attention, we introduce our new IT solution for business – it’s the Product Labels add-on!

The Product labels add-on is an IT solution that is designed in order to let you add different kinds of labels to your product images.

an image showing examples of custom product labels this add-on suggests

Well, the idea behind this add-on is using a product label instead of splashing thousand words so that not a single customer could leave your website empty-handed.

So how can you benefit from the Product Labels add-on? In practice, it helps you complete the following tasks:

  • Grab visitors’ attention with animated labels on your product images
  • Create a sense of urgency with labels from ‘low stock’ category
  • Boost sales by means of attracting customers with ‘hot deal’ labels
  • Increase your store conversion rate

How Product Labels add-on works: FAQ

a picture showing how to use custom product labels for business

First of all, we would like to mention that using the Product Labels add-on doesn’t require you to have special skills and competences. It works almost automatically, so you can add eye-catching and high-converting labels to your product images in some clicks.

  • What is necessary to let the this add-on work?

Please note that if you want to use the Product Labels add-on, you need AliDropship Plugin or AliDropship Woo Plugin installed on your website. What’s more, at the moment, the Product Labels add-on is not compatible with such themes as Flatsome, Storefront, Shopkeeper, and Shopper.

  • How to install the Product Labels add-on? Is its setup included in its price?

The price of the Product Labels add-on does not include its setup. Feel free to order its setup service here if necessary. However, this is absolutely not challenging to install this add-on, so you can do it yourself.

  • How to put these labels on your product pages?

Actually, this is one of the easiest parts. When you have installed the Product Labels add-on, you will see the Product Labels section in the admin area of your website. So you need to move to this section, choose a label category, label itself, placement, and determine priority.

a screenshot demonstrating how to use product labels add-on for business

Why have we noticed such a notion as priority? Well, pay attention to the fact that the Product Label add-on is able to automate the process of adding custom product labels to your product images.

This add-on lets you choose lots of labels for one product page: Low stock, Sale, New product, etc. Meanwhile, only one label will be shown on the image. So you are able to customize which labels will be the first priority for each product category.

Are there any other ways to automate the process of product labeling? Yes, there is one. You are able to enable automatic product labeling.

a picture showing how to customize product labels add-on

Now it’s you who determines which discount means the best deal, and which amount of items left in stock will trigger the ‘low stock’ label, etc.

By the way, despite the fact that there are plenty of different labels you will find in the add-on catalogue, we’ve decided to provide you with an option to add your own custom product label. So you will be able to benefit from your own design solution.

What other features does the Product Labels add-on have?

  • 8 label placements

a picture showing a wide variety of customization options this add-on provides

  • 4 animations types available

a picture showing a wide variety of customization options this add-on provides you with

  • Time settings

a screenshot showing time settings the product labels add-on provides

  • Automatic labeling

a screenshot showing automatic labeling option

  • Autoresizing labels for different pages

a picture showing an autoresizing option product labels add-on suggest

Summing it up: custom product labels and their sales boosting potential

a picture showing the benefits product labels add-on provides you with

Well, what’s the formula of growing sales in your online store? How to sell more? In fact, there are lots of factors affecting this.

We know for sure one of the aspects we can easily optimize: making your product offers more eye-catching. The Product Labels add-on is the tool that will help you with this!

So feel free to add different built-in attention-grabbing product labels to your product images and make sure no one internet user will ignore your offers or leave your website without a purchase. Beyond this, we hope you will be happy about the multiple customization features the Product Labels add-on provides you with.

So don’t miss the chance to highlight your product offers and boost sales with the Product Labels add-on from AliDropship!

Learn more about product labels add-on.

Online Contest Software: Engage With Your Community In Style!

Are you looking for ways to increase your social media engagement? Would you like to boost your sales and make the most of your online store? If so, it’s time to check our new online contest software: the Giveaway Template we’ve integrated into the Landing Pages add-on!

We bet as a store owner you’ve been trying to figure out how to drive up engagement and increase your influence on social media. You might have even googled ‘how to go viral’.

They say there’s no silver bullet when it comes to increasing brand awareness. But it looks like there is one.

It’s time you turned your attention to the most incredible combination developed to help you catch a viral wave and add to your social currency. Contests and landing pages are just meant to work together towards a more discoverable business appreciated by a strong community of loyal customers.

Why run online contests and giveaways

Being the cornerstones of viral marketing, contests and giveaways can create a buzz around your brand and give the exposure it needs.

Plus, the chance to win a valuable prize creates a positive attitude towards the business. You can use this fact to strike up a conversation with your community and engage your audience.

Contests and sweepstakes have a temptingly low-effort entry. All you need to do to enter one is to somehow interact with a brand’s social account. Typically, you just share the contest page on your social media for a chance to win a cool prize. That’s why everyone is so obsessed with giveaway contests.

Social media shares are not only about numbers you can get. Contests can do a fantastic job of nudging users to invite others to check out your brand. People will share your contest with their friends who are very likely to share the same interests.

As you might have already guessed, this means your store is about to get referred leads. These leads are obviously much more interested in your domain than those who you might find in your random marketing efforts.

Just imagine if every person who shares your contest on social media brings two friends to your website, you’ll get an effortless 20% uplift! This creates a viral loop and opens up unlimited possibilities for growth.

To sum it up, with contest landing pages, you can:

1. Create buzz and increase brand awareness

2. Increase your social media presence

3. Engage with your community

4. Collect leads

5. Promote your product

6. Encourage people to visit your store

7. Drastically cut down on your Cost Per Acquisition

8. Get valuable insights into your target audience

Wondering how to achieve all of these? We’ve got you covered!

Meet AliDropship’s online contest software and enjoy the difference it makes!

With the brand new Contest template developed for Landing Pages add-on, you can create giveaways in just a few minutes. Have a look at the demo contest landing page.

a picture showing an example of a landing page online contest software suggests

You won’t need to sell hard to grow by leaps and bounds using contests. This time everything will work in a pretty much different (and exciting!) way.

Well, no more theory! Let’s jump to practice 👨‍🔬

How to choose a prize for your online contest

We recommend selecting such a prize you’d be happy to get yourself. Why bother competing for a one-penny-worth thing? Be honest with yourself. Would you enter a contest to win a low-quality useless stuff?

Rather, a prize that has that vava-va-voom is bound to attract participants. Obviously nobody would like to miss a chance to get hold of a nice freebie.

The Contest template we’ve developed for Landing Pages add-on does not oblige you to stick to a product. Think what your target audience would enjoy receiving. A good draw might be an awesome product, a helpful guide, a gift certificate, or a free download.

In short, create an incentive for a person to tell about your business on social media. Regardless of what you pick as an award, your financial investment is hilariously insignificant in comparison to what you can (and will) get instead.

How to create a viral contest page

We closely followed the best practices when developing online contest software, so you can quickly craft a perfect giveaway using the Landing Pages add-on. The professional-looking ready-made Contest template is filled with demo content you can take advantage of.

Pick catchy visuals

Visually pleasing, the template has all the right accents. A large featured image, a standout call-to-action button, and the urgency elements play their own crucial role in realizing the full potential of your contest landing page.

No matter what goal your landing page works towards, it should include attention-grabbing visuals. Fixed when you scroll the page, the large featured image plays a crucial role as it reflects the mood and feel of the page. The front-end builder offers a number of customization options for your featured image. Make sure to check them out in this detailed setup guide.

a picture showing a contest template featured image

Explain the contest terms and conditions

Start off by revealing the contest details. Add a compelling copy where you state clearly when the contest ends, how to enter, and how many prizes are being given away.

an image that shows a giveaway countdown timer you get

Show how much time is left to participate

A countdown timer is a must on each and every contest page. People tend to procrastinate when they feel they are not limited by time. To create urgency and get people to act fast, give an added visual trigger.

A large countdown timer like the one used on the demo landing page shows when the contest will be closing. Looks damn compelling!

a screenshot of the contest template countdown timer

Make it clear how to take part in the contest

Once potential participants are familiar with ‘what’, it’s time to get down to the ‘how’ part. Explain how to enter the contest and how points are scored. The Landing Pages add-on provides four social buttons to fulfill the task:

1. Facebook like button (add a link to your Facebook page here)

2. Facebook share button

3. Tweet button

4. Pinterest save button

These tools are sure to tap into engagement and grow your social following. Not only contest entrants will spread the word about your brand, they might also stick around as your followers.

a picture showing a social share block at a contest template

Thanks to the built-in Mailchimp integration, the Contest template is here to help you resuscitate your email list. The entry form is extremely easy to use: it’s the only field to fill that won’t turn visitors away.

You won’t just get your visitors’ email addresses. You’ll build an engaged email list which is way better news. When an award that a target audience finds interesting enough to sign up is handed out  — lead quality just cannot be better.

a picture that shows contest template mailchimp integration

It might be a good idea to score one point for every entry channel used. This creates an incentive for people to use other methods to get more scores and raise their odds of snagging the prize.

Show how many people have entered

What else can you take advantage of to build a drive to compete for a prize? Try to inspire competitiveness by showing how many people have already entered. Entrant count might well become a contributing factor in the decision to participate in your giveaway.

a picture showing an example of online contest software you can get

Make your contest look trustworthy

Everyone wants to make sure that a giveaway is trustworthy. So, don’t skimp on testimonials. They are a classic go-to hack you can enhance your brand credibility with. Hover over a comment to adjust it to your needs.

Feel free to upload customers’ photos, edit the default dates, and add more reviews by drag-and-dropping the Facebook comment element.

a picture showing social proof on the contest template

At the bottom of the page, you’ll find the disclosure area where you can tell your visitors more about rules, terms and conditions, etc. Your utility pages will open in a popup to keep your visitors from leaving the page.

an image demonstrating contest template disclosures

Work on the entry confirmation page

When your visitors hit the Enter now button, they will be redirected to the Entry confirmation page. This is a great place to experiment with some extra incentive. Why don’t you reward your visitors with a coupon code to encourage those who have already demonstrated interest in your store to discover your product range?

Chances are they’ll find something valuable for them or at least get to know your brand to get back later. Plus, you can use psychology to your best advantage. By offering coupons you’ll make your participants feel like they’ve already won something. By default, the button integrated in our online contest software leads to your Homepage, but you’re free to link to any other page.

A fine background image and an encouraging copy will be a nice finish.

an image demonstrating a contest template entry confirmation

You’re done! Like what you see? We bet you’ll be even more pleased with the results you get. Since you can create an unlimited number of pages with the Landing Pages add-on, don’t waste your time and start building your next landing page!

How to announce your contest

There’s no need to spend a fortune on advertising your contest. Our landing page template is designed in such a way that it can generate free publicity and self-promote thanks to the built-in engagement mechanism. Here’s how you can tell your audience about your contest absolutely for free:

  • Announce your giveaway in your blog
  • Launch an email campaign to let your subscribers know about the contest
  • Publish a post on your Facebook page
  • Create a dedicated post on Instagram and post a story
  • Tweet your giveaway in your Twitter account
  • Tell your Pinterest followers about the new giveaway
  • Show a popup on your website Homepage with a link to your landing page
  • Shoot a video and upload it to your YouTube channel

To fuel your efforts and expand your reach, consider promoting your contest on Facebook, Twitter, Google, Reddit, etc. You’ll capitalize on your advertising investments in no time.

Your contest is over. What’s next?

The giveaway came to an end and you picked your winners. You can contact them via email, make an announcement on your social media page, or publish a post in your blog.

But don’t stop here.

You can ask the winners to send a ‘happy customer’ photo with your product once they get it. User-generated content is great at building trust with your audience and inspiring extra confidence to make a purchase.

Also, we recommend getting in touch with other not so lucky entrants to offer a nice consolation prize. Thank them for taking time to enter the contest and sweeten the pill with a coupon code. Invite them to sign up to your newsletter so that they keep an eye out for the next giveaway.

This way you’ll kill two birds with one stone: foster loyalty + grow your email list. Nice move!

Bonus tip

That’s not all. We’ve got one more trick up our sleeve.

When you run a contest using our online contest software, you will notice that some users are more active than others. These enthusiasts might become influencers you will be able to count on to promote your brand in the future.To establish a trustworthy relationship with them, you’ll want to reach out to them personally.

A good idea is to send them a personalized ‘thank you’ email or to offer them to share their experience with your brand in return for some perks from your business.

In other words, you can build a mutually beneficial collaboration.

What’s more, they might happen to have a large number of followers. This fact is kind of self-explanatory: the more people hear about your brand, the more visitors you’ll get.

To wrap it up, contests and giveaways are a true win-win that simply are too good to miss. They trigger a social sharing cycle and get the viral loop rolling. Keep building your expertise and remember to live up to customer expectations! With the latest addition of an online contest software functionality, our Landing Pages add-on will be an efficient and reliable assistant to help you with all your undertakings.

Read about online contest software.

Tips On Advertising A Landing Page With A Single Product

Advertising a landing page completely dedicated to one product is a bit different from promoting standard product pages from a catalog of items. In this article, AliDropship’s marketers share their experience in promoting the pages created with our Landing Pages add-on on Facebook.

What are landing pages?

A landing page is a stand-alone web page that potential buyers get redirected on after clicking on your ad.

Traditional ecommerce websites have catalogs that contain dozens of items. In this case, each of them has its own product page. After coming to the site, visitors can switch to browsing the catalog, come back to product categories, the home page, etc.

In digital marketing, advertisers also use landing pages completely dedicated to one particular product. It’s more difficult to leave these landings to view a home page or see other products. It increases conversions, which is why in marketing campaigns, a lot of attention is paid to landing page design.

What are the benefits of landing pages?

An owner of an ecommerce store can boost the business performance with landing pages in a number of ways.

  • Using landing pages can help you test a new product or service.
  • If you conduct a niche research, you can focus on a high-potential item without having to look for other goods for your inventory. It can be done later, after defining the niche and target audience more clearly.
  • Landing pages can be useful for advertising high-ticket or complicated items.
  • It’s a good way to promote limited-time offers.
  • With landing pages, you can focus their efforts on audience segments that will probably show no interest in other products in your inventory.

You too can benefit from these advantages by getting the AliDropship’s Landing Pages add-on. With our drag-and-drop builder, creating and customizing landing pages is really simple.

Advertising landing pages

Advertising one of the products from your inventory and advertising a landing page have a lot in common. Still, AliDropship’s experience has shown that when you deal with landings, there are certain differences.

1. Quantity breaks

Quantity breaks are price tiers that let customers get a better discount when they purchase more products. For example, a buyer can get a 30% discount for 2 items, 40% for 4 items and 50% for 6 items.

When advertising dropshipping products on social media or other platforms, you have to pay for every time a person sees your ad. Let’s suppose you sold an item for $50. But you also had to pay $15 for the product on AliExpress, another $5 for shipping and $30 was your cost of conversion. That means your profit is zero!

But what if that same person buys not one but several products? In this case, all these additional goods will bring you a profit.

When promoting regular goods, one can expect customers to also purchase other products from the inventory. But when advertising a landing page with just one product, your only option is to make people buy more of the same item. That’s why offering quantity breaks is a good strategy.

To make your ad copy more attractive, make sure your creatives (for both marketing and remarketing campaigns) warn potential buyers about the discounts. A simple inscription like “Up to 70% off!” can make wonders.

A Facebook ad of a car organizer warning about a quantity break discount

To create such offers for our winning The Auto Merch store, the team uses the Bulk Discounts add-on which easily integrates with Landing Pages. Moreover, if you subscribe to Landing Pages, you get the Bulk Discounts add-on for free!

2. Budget and optimization

When advertising a landing page with quantity breaks, it becomes really difficult to calculate your break-even ROAS. This term means the return on advertising spend you need to cover the expenditures.

On the one hand, the more items a buyer orders, the bigger discount you have to offer. That means your profit from one product gets smaller. However, the volume discount increases the store’s average order value, so the profit from one customer grows. And the cost of conversion stays the same.

You’re going to see a slightly lower cost per unique purchase in comparison to standard ads which don’t have such a motivation.

When testing audiences, you can also set daily budgets equal to your product’s minimal price. After a day or day and a half, don’t be afraid to turn off the audiences whose conversion cost is higher than the product’s minimal price. Keep only those audiences that show the maximum ROAS and the minimal Cost Per Purchase.

If the minimal product’s price is higher than $50, you can use the checkout cost to optimize the budget. In this case, the checkout cost should be about 50% of the product’s price.

3. Scaling

Since the ROAS is much higher when you promote landing pages with a single product, so shall be your budgets. Other than that, scaling your ads should be the same as with standard promotion.

Here’s an example. The initial daily budget for target audience testing is $20 for a standard ad and $30 for a landing ad if the minimal price of the product equals $29. After that, you double the budget at every step.

Comparison of initial ad budgets for a standard ad and a post advertising a landing page

Thus, your first budget rise will result in $40 for the standard ad and $60 for the landing ad. At the next step, the budget will rise to $80 and $120 respectively. Thus, your budget will rise pretty quickly.

Examples of scaling ad budgets for posts promoting landing pages

When the audiences show high activity and “eat up” the budgets by the second or third campaign, there are two things you can do. Either create a new campaign (with Campaign Budget Optimization) with 2-4 audiences in each ad set; or create several ad sets, with each targeted at one particular audience.

The team also recommends using Campaign Budget Optimization when advertising a landing page. It lets you raise budgets once per two days with almost no limits and you don’t have to worry about breaking the campaign’s efficiency.

Facebook often provides useful tips in your ad sets’ status. If it says, “Learning limited”, this particular group of audiences probably needs a larger budget to show better results.

4. Remarketing

The team uses a different approach in remarketing as well. The Landing Pages add-on has two templates:

  1. A two-page funnel, with the first page containing an article and the second one containing the product details.
  2. Lead generation consisting of only one page.

The team uses the two-page funnel template. So, the first page contains an article describing the product.

The 1st page of a landing created with AliDropship's Landing Pages add-on

The second page lets you see the image gallery and customer reviews, choose between the variations and the number of products, and contains the link to the checkout.

The 2nd page of a landing created with AliDropship's Landing Pages add-on

In remarketing campaigns, the team leads the audience who only saw our ads to the first page. If the audience has already visited this page, we lead them to the second page.

First of all, the people from this audience segment have probably read the article and saw the comments. There’s nothing new for them. Second, if they decide to come back, we want them to get closer to the checkout link.

Besides, it’s logical to offer an additional coupon to those who have already visited the page and saw our prices.

Therefore, landing page remarketing campaigns consist of two ad sets:

  • The first audience consists of users who have visited the first landing page over the last 14 days, excluding those who have purchased something over the last 180 days.
  • The second audience consists of users who have watched 95% of our video ads over the last 14 days, excluding users from the first audience (who visited the first page and made a purchase).

The team uses Campaign Budget Optimization for remarketing to maximize the efficiency of these campaigns.

Follow these tips when advertising a landing page created with AliDropship Landing Pages add-on! If they work so well for our top-performing dropshipping store, your own business can benefit from them as well!

View tips on advertising a landing page.

12 Biggest Digital Advertising Trends You Shouldn’t Miss In 2021

New Year is the beginning of new everything, it’s a high time to learn and try something new, especially if we’re talking about online business. This is why we’ve analyzed the most common digital advertising trends that will define your promotional strategy in 2021! 

Digital advertising trends every business owner will follow in 2021

To be a successful entrepreneur, it’s very important to be aware of the current digital advertising trends. And if you’re intended to remain competitive in ecommerce, you need to adapt to its rapidly evolving landscape.

So, fasten your seatbelts and get ready to begin your journey into the most promising digital marketing strategies to explore this year.

#1 Omni-channel marketing

Omni-channel marketing provides seamless shopping experience across several channels.

For example, if you’re the owner of a brick-and-mortar store that goes with a website, you’d probably like your customers to have an easy shopping experience:

  • See your product on TV or social media
  • Find out that your store exists and get curious to check it out
  • Either go to the website or visit the actual store
  • Make a purchase!

In other words, you need to promote your business through all possible channels in order to establish contact points between your brand and a prospective buyer. And here’s an interesting thing for you to consider! Omni-channel marketing lets you figure out which channel or chain of channels turns out to be the most effective in your brand promotion, and boost its efficiency.

#2 Landing pages

The popularity of post-click landing pages has grown noticeably in the last few years, and this digital advertising trend is not going to change anytime soon.

Homepage and landing page difference

A landing page is a super powerful tool, with one of its greatest features being incredible conversions. In fact, it’s reported that landing pages have an average conversion rate of 9.7%! Converting more website visitors into paying customers, you get better sales, grow your audience quicker, and generate a higher ROI.

Recent research shows that companies with over 40 post-click landing pages generate 12 times more leads!

Landing pages focus visitors’ attention on one call-to-action and uninterruptedly guide them through purchasing flow to conversion.

As the purpose of a landing page is to sell a product, there are lots of different features aimed at achieving this goal:

  • “Buy Now” buttons
  • Lists of benefits
  • A catchy picture gallery
  • Social proof sections
  • Effective exit-intent pop-ups to convert your bouncing traffic
  • And many others

You can see the difference between homepage and landing page on the picture below:

With our designated Landing pages add-on, you can:

  • Create as many landing pages as you need: no tech or marketing background will be necessary
  • Promote your products with an dramatically higher efficiency and create special offers
  • Supercharge your marketing efforts
  • Slash customer acquisition cost
  • Test new business or product ideas
  • Get valuable insights into your niche market
  • Drive more traffic to your website
  • Rank higher in search results
  • Tailor content to different client segments
  • Social proof that can inspire customers to trust you more

Surprised? Follow our 20 tips on making landing pages that convert like crazy, and you’ll see the difference yourself!

#3 Remarketing ads

According to the experts from Search Engine Journal and their recent State of Digital Marketing report, 91% of search experts use remarketing ads.

What exactly makes this technique so powerful – and helps large-scale brands achieve an impressive ROI?

Remarketing allows targeting your ads at the people who have viewed a particular product or certain web pages. Naturally, this leads to a highly relevant and personalized user experience. As 96% of first-time website visitors aren’t ready to buy immediately, remarketing ads become an effective way to draw them back into your conversion funnel.

If you’re interested in remarketing ads, use these detailed insights, and let our great Facebook Business add-on help you out!

#4 Minimalistic design

Minimalistic design conquers all the aspects of today’s life, from interior design to popular brands’ ads. If you look at world-know brands and their ads, you’ll see simple but catchy ad design featuring the product without garish cheap-looking elements. Researchers claim that customers consider minimalistic design to be more credible as it is usually the feature of respectable brands.

Just take a look at these minimalistic ads from top-tire brands, and you’ll see it yourself:

[slider_1]

#5 Conversational marketing

The reality of modern marketing is clear: 82% of consumers want an immediate response to their questions. In other words, people want to see that brands are reacting. In this case, we’re talking about conversational marketing which provides a real-time connection between marketers and customers.

This form of marketing is available across multiple channels and enhances the user experience. Today’s buyers expect to find what they’re looking for NOW, not LATER.

To put it differently, if you want your customers to feel connected to your brand, and even more, if you want them to be your loyal customers, you must monitor your social media channels every day, keep up the conversations with buyers and answer their questions. As a result, these conversational marketing efforts will foster higher engagement and greater loyalty.

#6 Video marketing

Video marketing, one of the biggest digital advertising trends of today, will remain crucial for the next 5-10 years at the very least. Just have a look at these numbers:

  • 70% of consumers have shared a brand’s video at least once
  • 80% of businesses say that video has directly resulted in their sales growth
  • For 91% of marketers, using videos results in a satisfying ROI
  • Video ads are the #1 way for internet users to discover a brand they will actually be purchasing from

There’s no wonder video ads are the most popular way for customers to learn about the product. Videos allow people to view the product from all angles.

Product videos as one of the biggest digital advertising trends of 2021

However, it is worth noting that short videos are far better than the long ones. Long videos won’t hold viewers’ attention because of unnecessary information.

An interesting fact: if your website contains video, Google will push pages that include videos higher in the rankings, because people find video content more compelling. Plus, today people prefer to use their mobile devices rather than desktop computers, and here video ads are winning again: other types of ads are simply too difficult to read on small mobile screens.

P.S. Don’t forget to check out our awesome Facebook & Instagram Video Ads service. Catchy advertising video with your product, target audience, advertising texts, and step-by-step guide – everything to grow your business with video ads that convert now.

#7 Influencer marketing

Influencers are well-known celebrities or Instagram or YouTube personalities who have lots of followers and who can spread the word about your product or business through social media channels.

Don’t underestimate influencers’ role in marketing because:

Of course, when you’re in the beginning of your dropshipping journey, you simply can’t afford inviting a Hollywood star or an influencer with millions of followers. However it’s not the reason to refuse influencer marketing – you can choose a local influencer for example, who can advertise your brand in exchange for one of your products. Here’s how micro influencers can help you out!

#8 Interactive content

Another one of the fastest growing digital advertising trends is interactive content.

In 2021, marketers are going to switch from traditional text-based ads to dynamic, engaging content that allows audiences to feel like a part of the brand.

The most popular forms of interactive content include:

Right now, 91% of buyers are looking for more engaging content. People like it not only because it’s fresh and original, but because it makes them feel more connected to brands and more involved in the buying process.

#9 Instagram carousel posts

Instagram carousel posts are one of the most engaging formats on social media today. On average, Instagram carousel posts get 1.4x more reach and 3.1x more engagement than regular posts.

Why choose an Instagram carousel as a format for your posts? The thing is, it provides the “magazine treatment”: you can make double-slide spreads, close-ups, and shots from different angles (which is especially important if you dropship clothes or accessories). You can share up to 10 images or videos as a single post in your feed. For Instagram users, it’s hard to resist the temptation to swipe left, especially when there’s a captivating cover slide.

An example of an Instagram carousel post

How to make an Instagram carousel post?

  1. Add the necessary photos to your photo library
  2. Open the Instagram app and click on the + icon in the navigation bar
  3. Tap on the ‘Select Multiple’ icon located in the bottom right of the image preview window
  4. Select up to 10 photos or videos in the desired order
  5. Tap ‘Next’
  6. Add your caption, geo-tag, account tags, and product tags
  7. Tap ‘Share’

Before publishing, make sure that all the images/videos are in the correct order. After you share the post, you won’t be able to reorder or delete single slides.

You can learn about carousel ads on Facebook & Instagram here.

#10 User-generated content (UGC)

People tend to trust other customers far more than they trust companies. Analysts say, for 90% of shoppers, UGC influences their decision to make a purchase more than any other type of advertising. 97% of the surveyed 18-29 years olds even say that it had an “extreme influence.”

User-generated content (UGC) is a powerful resource, especially if you want to tap into the Millennial and Gen Z markets. You can encourage your customers to share their reviews with photos and videos by giving them a special offer, such as a discount, or even involve them as your brand ambassadors.

#11 Artificial intelligence

Artificial intelligence (AI) is sure to be at the heart of global business and industry in the future as it holds a tremendous economic value.

If you want to use artificial intelligence for the benefit of your dropshipping business, try Sellika!

The interface of Sellika, a product description generator

Sellika makes and edits product descriptions with the power of AI. Computer vision algorithms recognize and describe objects, and machine learning mechanisms allow creating smart expressive texts. With this tool, you can save up to 330 working hours per month!

#12 Marketing automation

Today, plenty of businesses use marketing automation technology, claiming it’s instrumental to the overall success of their marketing strategy.

To start following this trend before it’s not too late, you can try the Social Rabbit plugin. It fully automates your social media posting, but makes it look like you’ve spent hours on content creation. And with Facebook Business, you can forget the excruciating process of collecting and adding products to the FB Catalog by yourself — in just a few clicks, all the items will be ready for promotion!

Don’t forget about email marketing automation, too! Being set up once, the email sequences will be sent without any additional effort from your part. Essentially, it “automates” your email marketing for you. Here’s our digital marketers’ ‘insider’ advice on automated email marketing!

So, that’s it – now you have the list of the 12 most important digital advertising trends you can’t miss in 2021. For every dropshipping business owner, it’s crucial to keep looking ahead and aim to grasp the latest technologies, strategies, and tools. This is how you gain an edge over your competitors and attract more customers, therefore, achieving a high profit. We’re wishing you the best of luck with your online ads – and are always happy to help you make them even more efficient!

Learn more about digital advertising trends.