How To Sell Baby Stuff And Make $8,000 A Week? [Case Study]

Introducing our new Premium Store! Cheery Kid was created by two work-from-home moms to sell baby stuff to other parents. Now it’s making $32,000 per month and keeps growing. Let’s find out the secrets behind this success!

People often ask, ‘What is the recipe for a successful dropshipping store?’ Some say it all depends on your niche. Others claim it’s how and where you advertise products.

But the truth is you need to take care of all these and other aspects of creating a dropshipping business. Each and every element of your future store must contribute its bit. Only in this case can you hope to succeed.

Cheery Kid is a good example of how you build an ecommerce store and promote it. We launched the website in September of 2020, but it quickly became one of AliDropship’s Premium Stores. During just six days in November, it earned $8,128. I’d say it’s a good start!

Cheery Kid's revenue over 6 days reached $8,128 in November

In this article, we are going to analyze all the features of this dropshipping store that made this success possible.

Product niche: why the team decided to sell baby stuff

The idea to launch a dropshipping store that sells baby products belongs to two members of the AliDropship team who are also work-from-home moms. Right now they’re taking care of their kids. So, they know a thing or two about what parents and their children need.

They also know firsthand that it’s almost impossible to leave a kids store with just one purchase!

Instead, you end up with a full bag of kids clothes, toys and a few useful things for yourself. Oh, and that super cute T-shirt too! Never mind you already have dozens of such T-shirts at home.

That’s why picking this dropshipping niche was rather natural. After all, our team always recommends choosing something you really like. In this particular case, buyers and sellers are actually the same people – parents who want to give their children only the best products.

And the store met the team’s expectations. Customers are willing to add upsell goods to their shopping carts and also buy products from related categories. As a result, the average order value is pretty high and rises even more right before holidays.

On the other hand, this niche does have one thing to be careful about. Since we sell baby stuff, it’s very important to ensure all the goods are safe for babies and little kids. That’s why the team only picks high-quality products.

And that’s the first part of Cheery Kid’s success.

Store design

Take a look at Cheery Kid. You will notice that the site has a very minimalistic design and uses almost exclusively the white color.

Homepage of a dropshipping store selling baby stuff

This design solution was chosen not without a reason. Most baby products have bright and vivid colors. A neutral background allows product images to draw all the attention. The only exceptions are clickable buttons.

Another important part of the site’s design is the banners we placed on the homepage. First, they feature happy kids and parents – the store’s clients. Second, the texts used in these banners are optimized specifically for parents.

A homepage banner on a child products store depicting a happy family

In addition, each of the three banners on the homepage portrays children of different ages. This message gives potential customers an idea of what kind of products they can find here.

You may think it’s not a big deal. But it’s just one small element of the bigger picture.

Website structure and product pages

Another important step in creating a successful dropshipping store is to properly structure your site, namely product categories.

The inventory is split into several categories, with each having at least one of the niche’s best-sellers. The categories are further split into a number of subcategories. This way potential buyers can find products they may need other than the one we actively advertise.

Cheery Kid's product categories and subcategories

Additionally, we gathered all the best-selling goods in a standalone category. As a rule, people tend to be curious about what your top products are.

Cheery Kid's Best Sellers category containing the top child products

The team pays huge attention to product pages as this is where potential customers either convert into buyers or leave the site.

  • First of all, the team optimizes their loading speed. Remember, if you make visitors wait for too long, they may leave before they get to see your product page. We recommend compressing images on the page until its weight equals 1.5-1.8 MB.
  • Second, they add detailed specifications into product descriptions. After all, when you sell baby stuff, it’s crucial to let parents know what materials were used for manufacturing your goods.
  • Third, the team also makes descriptions touching and emotional. Since most of the products have not only practical, but also emotional value, it’s crucial to highlight it.

A product description witha photo of happy children appealing to emotions

  • For the same reason, whenever possible, the team makes sure customer reviews contain photos of happy children interacting with a given product. Visualizing the result of a purchase is a strong move!

Customer reviews section of a kid products store with real photos of children playing with the product

  • Finally, if a product does have a distinctive function, we do our best to show how it works with GIFs, videos and pictures.

A product description containing a GIF file that demonstrates kids playing with the product

Choice of products

As of now, Cheery Kid’s inventory contains 200+ thoroughly selected and optimized products. Nevertheless, the team still experiments with new goods and analyzes the target audience.

As mentioned above, these products will suit not only children of different ages but their parents as well. The team wanted to give parents something that could make it easier to take care of their kids. The store offers toys, children’s clothes, backpacks, safety items, pregnancy belts and so on.

Also, the team deliberately avoids products that can be dangerous for little kids.

And what about the product strategy for this niche? Of course, you won’t find goods that cost hundreds of dollars here. But the fact is the target audience tends to pay little attention to the prices. When it comes to buying something for your child or for yourself (to make things easier), money goes into the background.

People who look for presents for friends and their children think the same way.

Promotion: how we sell baby stuff

When the website was ready, the team began promoting it – mostly through Facebook.

Target audience

Obviously, the first category of buyers the team targets is young parents. However, there’s also steady demand from elderly people. These are grandfathers and grandmothers who are happy to indulge their grandchildren.

A number of purchases also come from younger relatives and friends who were able to steal the scene at baby showers and other parties thanks to our products.

Ad ideas

For those products which have useful functions, the team creates ads that highlight their usefulness. Showing how a particular item solves a problem is usually enough to get people interested.

Video of a baby in a cradle used as an ad on Facebook

As for other goods that don’t have particular functions, the team appeals to emotions. In this case, it’s crucial to show the happy faces of parents and their children as they interact with a given product.

A video of a smiling baby used as a Facebook ad

Upsells, bundles and discounts

Since the cost of conversion can be quite high on Facebook and other platforms, the team uses a number of methods to raise the average order value of the store.

Upsells are offered to people who have purchased an advertised product. The store also adds products to the Recently Viewed section as visitors browse the inventory. The team uses discounts regularly and offers coupons in remarketing.

The general Facebook advertising strategy is very similar to the one used by the same team for other Premium Stores.

When combined together, all these aspects create a well-performing business with strong potential. If you want to sell baby stuff too, you can use the team’s experience to launch your own dropshipping site. By purchasing a copy of Cheery Kid, you can get the site’s design and structure and all the product data, as well as advertising materials and targeting recommendations.

Learn how to sell baby stuff online.

How To Create Best Product Pages That Make Millions Of Dollars

Do you know how to create the best product pages and make millions of dollars on it? Are you eager to learn from professionals only? If so, you’re at the right place!

It’s an ordinary challenge for dropshippers and ecommerce entrepreneurs as a whole to create product pages. All of them can do this in different ways. Some put lots of text there, others rely heavily on images, few people show off and use animations, etc. But how to strike the right balance to go easy and create product pages that really sell?

We believe that you should always learn from professionals only. That’s why these are the creators of The Auto Merch store that makes over $2,000,000/year who are going to tell you how to create the best product pages.

Have you heard about this store? Ok, The Auto Merch is an online store that is run by two AliDropship employees on maternity leave working half-time. The most special part about this store is that it makes over $2,000,000/year! Sounds great, doesn’t it? And the most interesting fact for you as ecommerce entrepreneurs is not only that the creators of The Auto Merch are ready to share their strategy of managing an online store with you. Now you also have an opportunity to get an exact copy of The Auto Merch and repeat or even surpass the success of its creators!

an image showing auto merch monthly total sales

So make yourself comfortable, we are about to start!

Why is it necessary to edit product pages?

Many ecommerce entrepreneurs don’t even understand why it’s necessary to make changes in the product pages they import from AliExpress. Wham-bam and ready-to-go. They really believe this is enough to just replicate the original AliExpress product pages.

In fact, it’s not. So, why is it so important for dropshippers to edit original product pages, but not just copy them to their websites?

The creators of The Auto Merch outlined several of the most essential reasons:

  • Not all the products from AliExpress have detailed descriptions with the item specifications, making it challenging for a visitor to make a well-informed purchasing decision
  • In most cases, the original product descriptions are written in broken English that doesn’t inspire much trust in the store and prevents its visitors from taking the website seriously
  • Most often, the original descriptions don’t have a clear structure that would let you deliver a compelling marketing message with an inspiring call to action

The store creators believe that a product page needs to have a distinct structure in order to generate more sales, increase a conversion rate, and prompt a successful store performance.

What should the best product pages look like?

an image showing how best product pages look like

The creators of The Auto Merch admit that it took them a while to find a winning strategy to create the best product pages.

So what, in their opinion, defines the best product pages?

  • Clear structure

Perfect product pages should be well structured. First of all, they need to have an introduction describing an issue this product can help you solve.

After that, there should be a main body. Its purpose is to describe the product’s features that can be useful in solving the problem, its strong points, etc.

The concluding part should consist of detailed specifications and call to action.

  • Optimization

A product page should be optimized to let your website visitors easily open it even if they have slow Internet connection. The store creators claim that a well-optimized product page should be about 1.5-1.8 MB. By the way, make sure that your product page design is both mobile- and desktop-friendly.

  • Appealing images

Try to put only high-quality images on your product pages. It’s important to let your website visitors see all the product’s details and make sure the product and store are not fake. What’s more, this is a major parameter of ranking your product pages by search engines.

And please note that few customers are fond of reading into every word in product descriptions. That’s why the store creators recommend that you choose images that show how this or that product is used in practice.

  • Harmony

Don’t forget that your product pages should not be too splashy. If a product page is overwhelmed by images and banners, it can easily confuse your website visitors. So try to strike a balance between attractiveness and informative value.

What elements should the best product pages include?

Now let’s move to the process of editing a product page. What are the essential parts of a perfect product page, and how should you edit them?

Title

In fact, when you import a product page from AliExpress, you are highly likely to edit it completely. The creators of The Auto Merch recommend you start with a title.

As a rule, product titles on AliExpress consist of over 10 words that don’t make a coherent phrase.

a screenshot showing titles written in broken english

The store creators recommend you edit them in order to get a short but insightful title.

a picture showing how product titles should look like

Is this short? Sure! Is this informative enough? Yes, it is. Bingo!

Description

Besides the points mentioned above, it’s also crucial to edit a product description to make it grammatically correct. Unfortunately, sellers who do their best to provide English texts frequently overlook this, but commonly it ends up with awkward automatic translations. See for yourself.

a picture showing bad looking product descriptions

However, the store creators believe that a good product description should look as follows.

an image showing how best product pages look like

BTW, when writing about product specifications, don’t forget to adapt measurement units to the ones your target audience always use. And make sure you have indicated all the measurements in the right way.

And most importantly, remember about the description intent. After your potential customers have read the product description, they should have a burning desire to purchase this product, and not the other way around!

Gallery

If you want to create a product page that is able to convert as many visitors into customers as possible, the creators of The Auto Merch suggest you pay particular attention to the product gallery.

They insist that it’s crucial to compress all the images for the product page or simply give up the images that are too big. In case you don’t do this, it’s highly likely to take lots of time to open your product pages. As a result, it can increase the possibility that Internet users will leave your website before they open it.

Moreover, make sure that there are no unnecessary inscriptions, original brand labels, etc.

a picture showing how suppliers use images

What’s more, it’s a good idea to add images demonstrating practical use of the product. So try to visualize how useful the product can be. In that case, Internet users will be more likely to buy it.

an image showing how to use product gallery right

Product variations

The creators of The Auto Merch admit that they usually have to edit product variations. It’s due to the fact that original product variations sometimes might confuse you. For instance, the first variation is the product color and the second one is its capacity – but there’s only one option per each! This is not the way to do it.

a picture indicating how suppliers make best product pages

That’s why the store creators suggest you check this up and edit the variations manually, if necessary, removing the needless ones.

an image showing how to deal with product variations

And don’t be surprised if you see product variations that include color code, but not names. This is common for AliExpress suppliers, but for the buyers’ convenience, it’s best to rewrite the names of the variations.

Feedback

Beyond this, the creators of The Auto Merch say that they even have to edit customer reviews quite often. It’s due to the fact that the most part of the user-generated content has grammar and punctuation mistakes, etc.

a picture showing supplier feedback section

It would be great if your product page included detailed product reviews that consist of at least 2-3 sentences. What’s more, they should be followed by several high-quality product images from different angles.

a picture showing how to optimize feedback

What instruments can be used to create the best product pages?

If you want to create the best product pages that let you convert maximum website visitors into buyers, you need to spend your own time and effort on this. And here is a logical question: are there any instruments to create product pages in a quick and quality manner?

Yes, there are a number of instruments the store creators actively use to build up product pages!

Image Editor

Sometimes it’s necessary to add or remove an inscription or label from an image, or make other edits, you have a way out! You can easily do these tasks by means of a tool that is built in AliDropship Plugin – it’s Image Editor. So you don’t need to look for a third-party software, then compress your images again and so on. Now you have an opportunity to edit pictures right in the admin area of your online store!

Split Test

If you have several ideas on improving your product pages (for example, choosing between two or three product titles), the best strategy is to simply compare them in action. And now there’s nothing challenging about it since you can use the Split Test add-on. So run tests, find out which tactic performs better, and make the most of your product pages and not only!

Sellika

If it’s necessary to make several product pages look good at once, the store creators use one of AliDropship’s newest add-ons – it’s Sellika! This add-on lets you edit product pages thoroughly in several clicks. Due to the computer vision, Sellika creates well-performing titles and descriptions, that not all the content marketers are able to do, in a split second.

Image compressor

When a product page is fully prepared, the creators of The Auto Merch always check its size. If there are lots of pictures that are not compressed, it’s likely to take lots of time to open this page. And you can’t be sure if it’s ok for your potential customers to wait. That’s why they rely heavily on the Imgix Page Weight Tool in order to make sure that the potential product page is going to open quickly regardless of the device type.

It’s also an interesting fact that the store creators divide their product range on bestsellers and other items. They believe that, in case of bestsellers, it’s a great idea to work on a product page manually as much as possible: find competitors’ pages, analyze titles and descriptions, choose the best ones as an inspiration, etc. Meanwhile, if you need to edit several product pages at once, it’s worth using marketing automation solutions since they are able to save your time and effort.

Summing it up: how to create best product pages

So you are about to finish with a product page, but what’s next? What impact should it have on your potential customers? And how can it help you convert more visitors into customers and earn more?

The Auto Merch creators admit that the best product pages are aimed at gaining the customers’ trust. They believe that a well-structured product page with no errors that features high-quality images, detailed product specification, and social proof, is able to gain confidence.

The store creators claim if customers see a perfect product page, they won’t consider this online store as a fly-by-night company, but an online store which owners care a lot about its reputation. So the items and level of service are also high enough. And this is the exact way to win the customers hearts!

Beyond this, the store creators recommend that you demonstrate your products in all their glory. It’s necessary to show that they are extremely helpful in solving people’s most burning issues. And don’t forget that when your potential customers scroll a product page, they need to agree that this is a decent product, absolute must-have!

Well, now you know everything about how to create the best product pages that really convert. Are you eager to try out your skills? So don’t lose an opportunity to become a 100% owner of an exact replica of $2,000,000+/year-making The Auto Merch and repeat the success of its founders – or even surpass it!

 

Learn how to create the best product pages.

How To Grow A Profitable Online Store That Makes Over $1M/Year

Product strategy is one of the most important aspects you should pay attention to when you run an ecommerce business. So, how to plan and execute it if you want to grow a profitable online store?

If your goal is to grow a really profitable online store, you need to pay particular attention to several crucial aspects of your business management. One of them is certainly developing a perfect product strategy for your online store that lets you make, let’s say, over $1M a year. But how to do this in real life? Well, let’s consider the example of our $1,000,000+ online store!

The backstory of The Auto Merch

the homepage of the profitable online store that makes over one million dollars a year

Today we are going to talk to you about a profitable online store run by two AliDropship employees staying on maternity leave – it’s The Auto Merch. By the way, recently, the creators of The Auto Merch gave a long interview about their success story. But we need to learn which product strategy they pursued in order to reach $1,000,000+/year, right?

Originally, this online store had nothing to do with dropshipping car products. It was created within a niche that later was found unpromising. You may ask a logical question: why did our experienced and well-qualified staff manage to rely on a niche that turned out to be prospectless for dropshipping?

The answer is clear: we test all the niches in order to provide you with promising Premium Stores only. So, you don’t need to spend your own money on this quest because we have already done this for you!

This is how The Auto Merch story began. BTW, here is an interesting fact: both store creators had no previous experience in dealing with car accessories, but managed to start a dropshipping business from scratch within the automobile industry.

What’s the secret?

Well, they began with importing several car products that seemed to be promising. And these very products have proved that the automobile industry is an extremely lucrative niche that can let you easily earn a lot. Still, at that time, they couldn’t imagine that they would be able to reach a point of over $1M/year!

How to grow a profitable online store: working out a strategy to make $1,000,000+ a year

The creators of The Auto Merch have developed a strategy that let them achieve these results. So what have they paid particular attention to? Let’s figure that out!

On what basis should you choose products for your profitable online store?

Here is an age-old question: how to choose products to sell online and which strategy to pursue?

The selection of products for your online store should be carried out after you’ve carefully examined what’s trending on Facebook, Amazon, AliExpress, and competitors’ stores. Then, it’s necessary to confirm your business ideas by means of Google Trends.

By the way, store creators introduce new items in our store on a regular basis. And these are our customers and website visitors who help us with this by their search requests on our website.

There are also a number of crucial factors you should consider when you select the product for your online store.

So focus on the products that meet the following criteria:

  • One-size-fits-all 📌
  • Perfect appearance 📌
  • Useful 📌

Actually, the story of The Auto Merch starts with a limited number of items that could have a high ecommerce potential. One of the products the store creators have chosen is this very car charger.

[slider_1]

What’s so special about it? Well, it meets all the requirements mentioned above.

  • Handy ✅

Car charger cup is a must-have for all the car owners. It can not only charge your gadgets by means of the wireless charging system, but wired charging is also possible. Meanwhile, the device is able to charge several gadgets at once.

  • All-round ✅

This car charger looks like a cup. Actually, the majority of cars have several cupholders. That’s why we can easily treat it as one-size-fits-all and it suit almost all car owners. Please note that this charger cup suits iPhones perfectly.

In fact, most people in the US prefer smartphones from Apple. We have proved this fact by means of Google Analytics. And since our target audience is mainly the US population, this is a perfect item for The Auto Merch.

  • Classy ✅

A cup charger is not, actually, able to surprise anybody nowadays. However, with this device, you don’t need to look for a place for your smartphone, and you will not be caught in wires anymore! This is really impressive. So you can not only solve the problem with charging, but also let your car interior look as it should.

This is how our managers choose the items for online stores. Only the ultimate products that will certainly solve your long-standing issues are picked!

Which products to promote?

Creating a winning product range for your online store is not enough. It’s also essential to promote it!

Definitely, when promoting your online store, you don’t need to advertise all the products you sell. You should focus on advertising a limited number of products that seem to be the most promising. When our managers were considering how to promote a store, they decided to focus on products that can solve drivers’ most burning issues. One of such products is this car seat organizer.

[slider_2]

The point is that car producers still ignore the importance of providing standard space for smartphones and other gadgets. Definitely, you can always put them somewhere on the front panel, but their safety remains in question.

That’s why car owners have to look for a solution, and here it comes! This car seat organizer provides space for your gadgets and cups, meanwhile, guarantees that they will be safe.

Beyond this, the organizer is one-size-fits-all, and you will easily install it in two seconds. It is also of premium quality, so it won’t look as a foreign body in your car’s interior. You don’t need to worry about where to put your smartphone or something else!

If you concentrate on the products designed to solve the most burning issues, your ads are highly likely to work well and bring lots of potential customers to your ecommerce website.

How to increase the average order value?

Despite the fact that the initial prices of most car accessories are low enough and let you make a high markup, you should always make the most of your business. So what are the ways to increase the average order value?

Well, actually, there are lots of methods to increase the average check in your ecommerce store. You can create combos, combine products in sets, etc. By the way, AliDropship has designed an add-on that is going to help you with this – it’s Product Bundle Add-on!

What exactly had the store creators used to reach the results they get? In fact, as it turned out to be, one of the most useful tools that helped a lot is Bulk Discounts Add-on. It lets you offer your customers irresistible discounts for buying several pieces of the same product. So the store creators have been encouraging their customers to buy more on extremely favourable terms.

Well, Bulk Discounts Add-on itself is able to ensure a huge sale boost. However, the store creators have found the way to make the most of it. They have been using it together with the landing page on which by means of a pop-up potential customers get such an offer.

a screenshot that shows how to attract customers by means of bulk discounts and pop-up

And do you know what? It really paid off and let them increase the average order value in The Auto Merch considerably!

How to choose the pricing formula?

Pricing formula is, probably, one of the issues that ecommerce newbies are concerned with most of all. So our managers use the following scheme:

  • It’s supposed that an item has to return the conversion cost up to $30
  • An item has to bring profit that is about $20-100 that depends on product type

For the products the store creators are not going to advertise, they use a basic pricing formula AliDropship Plugin provides. Yes, AliDropship Plugin is able to change the prices of imported products automatically in accordance with the default pricing formula or the one you’ve specified!

How to boost sales (and therefore, profit) and grow a profitable online store?

What’s more, the store creators have managed to increase the average order value by 2 times. How did they achieve this? Well, one of the instruments they have used is Purchase Upsell Add-on. This add-on lets you offer additional products at the stage right after the checkout.

If you want to find the perfect item for the post purchase upsell, you need to test some of them. This is exactly what the managers of The Auto Merch were doing before they found the ones that work best. Initially, they tested those products that, in their opinion, had higher potential. Then, they found the most attractive ones in the view of customers.

BTW, you can also use follow-ups in order to boost your sales. Follow-ups are the emails that are sent to your ecommerce website visitors who have made a purchase.

What’s so special about this online marketing tool? Well, people from your email list have a chance to learn about a range of products that are available to them on favorable terms. So, this is mutual benefit!

Creating a really profitable online store: final takeaway

a picture showing how to start a profitable online store and make one million dollars a year

All the above-mentioned points indicate that it’s extremely important for you as a business owner to develop a right and efficient product strategy. And our employees proved this in practice by taking The Auto Merch to over $1M/year within the shortest period of time.

And now you don’t need to spend your own free time, effort, and money in order to test different product solutions and look for a perfect product strategy by trial and efforts. It remains for you only to pay particular attention to the measures that let us achieve such impressive performance, and make the most of your business plan!

Are you ready to replicate the success of our managers or even surpass it? With the tips we are happy to give, this doesn’t seem as challenging as it used to. Moreover, now you have an exceptional opportunity to get The Auto Merch as a Premium Store and start your $1,000,000+ dropshipping journey RIGHT NOW!

Learn how to grow a profitable online store.

How To Make 1 Million Dollars A Year: The Auto Merch Store

Wondering how to make 1 million dollars a year? Then how about buying a copy of our dropshipping store that already makes more than a million a year? Introducing The Auto Merch store!

Everyone wants to have a million dollars on their bank account. But working full time can hardly make this dream true even if you try to save money every time you get paid. Even finding a side hustle to make some extra cash won’t change the situation.

One of the most realistic options is to start a business. However, traditional business models require a lot of investments and a large start-up budget, which few can afford. Besides, even if you do find enough money for a start-up, most businesses go bankrupt a year or two after they were launched

That’s why today many people consider starting a dropshipping business. Unlike traditional business models, dropshipping doesn’t require a lot of money to start. It carries less risks. But, at the same time, lets you gain valuable experience in ecommerce. And of course, with enough persistency, one can expect to enjoy additional income.

Sometimes dropshipping store owners are happy to have a source of some extra money. But those who put more effort into their business can achieve more impressive results and even turn dropshipping into a source of passive income. You can read about such dropshippers in a number of our success stories.

Recently one of our self-owned stores, The Auto Merch, exceeded the 1 million dollars annual revenue threshold and became our best-performing Premium Store. Over the period of 30 days, the store’s revenue exceeded $120,000!

Screenshot of The Auto Merch shop's revenue which makes more than 1 million dollars a year

The best part is that you can purchase an exact copy of this website along with all the imported products, marketing materials and even promotion recommendations from our experts! And before you go and get it, let’s analyze the website to see how it makes so much profit – and how you can repeat its strategy.

How to make 1 million dollars a year: pick the right niche and products

It’s no secret that finding a profitable niche is one of the keys to success. Our team has been running different dropshipping stores for many years. We have also tested a lot of products and niches. Our experience shows that there are two kinds of products that sell really well.

The first type is products with emotional value that can trigger impulse purchases. But for The Auto Merch, the team chose useful products.

Most of the store’s inventory consists of car accessories. They’re designed to make driving more comfortable or help car owners with cleaning and repair. Such goods as car seat organizers, mini garbage bins or leather repair paste offer distinctive functional value.

Advertising such goods is much easier since you don’t even have to explain why a particular product is worth buying. A simple demonstration of how a product works (with a video, GIF or a picture) simultaneously shows a problem and how the product solves it. And that’s it!

These products don’t require picturesque descriptions or unrealistic promises. Their usefulness is obvious and undeniable, which allows you to advertise them in a plain and straightforward way.

Another reason why the team chose this niche is that its target audience is quite broad. We advertise these products to both men and women of different ages. Anyone who has a car or knows a person who has a car can potentially buy these products for themselves or as gifts for friends and relatives.

And of course, the team prioritizes suppliers who offer free or affordable shipping. This way more money could be spent on advertising.

How to make 1 million dollars a year: work on the product pages

We have already talked about the importance of product pages in our blog. And on The Auto Merch, the team did their best to improve them as much as possible.

It goes without saying that all product pages feature high-quality images as well as GIFs and videos when possible. The best-selling goods have at least 35 customer reviews. Most of them also provide customer-made photos. The latter is extremely important for social proof.

Screenshot of customer reviews on a product page that contain customer-made photos

Moreover, each product page was chosen after testing multiple variants. So, what you can see now on the site are the variants that provide the highest conversion rate.

The team uses AliDropship’s Split Test add-on to try out different product page designs and pick the best-performing one.

The team also pays attention to page loading speed. After all, a lot of potential customers may leave your site if it takes too long to load. Therefore, all the product pages on the site are properly optimized.

A website page report showing that the page was properly optimized in terms of loading speed

The site’s structure also plays an important role in its success. Products are spread between categories in such a manner that visitors tend to buy more than one item at a time. When browsing any product category, potential buyers can see different goods that complement each other, which increases the average order value on the site.

A dropshipping store page demonstrating car accessories with similar functions to motivate clients to buy more

How to make 1 million dollars a year: polish the marketing strategy

Another important part of the store’s success comes from the marketing strategy in use.

As of now, the team mostly targets customers living in the US. As mentioned above, the audience spans a wide range of ages. Pretty much every car owner can be interested in these products.

We advertise mostly on Facebook but also use email marketing and other social media. The team also plans to launch campaigns on Google, Pinterest and TikTok.

Just like with all our self-owned dropshipping stores, we mostly use video ads because this format converts the audience better than anything else. The average ROAS of our ads exceeds 2.

Facebook ads with the average ROAS exceeding 2, which lets us make 1 million dollars a year

When choosing products for advertising, the team prioritizes items that have more chances to be purchased in quantities. People often buy more than one item because they want to give another one as a present to a relative or a friend.

Additionally, we often offer attractive discounts to those who want to purchase several products, which is an important part of our marketing strategy.

The same approach is used on the site. We have a number of bundles offering sets of goods that solve similar problems and have similar designs. And of course, such bundles go with a good discount. The team also uses AliDropship’s Purchase Upsell plugin to raise the store’s average order value.

Thanks to this strategy, the average order value on the site exceeds $50.

As you can see, the team pays due attention to all business aspects from choosing products and suppliers to designing ads. More detailed case studies on each of them are on the way, so stay tuned! And if you’re wondering how to make 1 million dollars a year, consider purchasing a copy of The Auto Merch along with its product inventory, list of suppliers, advertising materials and target audience recommendations: you’re in for a treat!

Learn how to make 1M/year.

Black Friday Ecommerce: Do’s And Don’ts Of Getting More Sales

Black Friday and other special shopping events traditionally mean that business owners cut the prices of their products and offer other generous deals. But is it really necessary for you to bear any kind of extra costs to enjoy better Black Friday ecommerce results in your store?

As you know, we in AliDropship run our own dropshipping stores to test new marketing strategies and improve the performance of our technical solutions.

Last year’s Black Friday ecommerce results turned out to be really curious; we are sure you can benefit from these findings, too!

Black Friday ecommerce rule#1: DON’T cut prices too much

Black Friday is the period when people are in general more likely to buy stuff. It doesn’t actually matter if you really introduce discounts or not; it’s the time when purchasing activity is defined by several supporting factors apart from item price.

One of our stores was offering a 15% discount coupon, while others were running with the unchanged prices. With the same intensity of promotional activity and administrative work, all the stores had nearly the same performance.

In other words, it’s not only the product price that motivates people to buy something during Black Friday. Let’s find out what matters!

Rule#2: DON’T leave your ads unattended

There’s a curious tendency: the amount of people who prefer online shopping during Black Friday and other special events grows year on year. Numerous researches report a slower retail stores traffic and note that the majority of sales happens online. In 2020, of course, this tendency gets even more obvious as the global ecommerce market grows due to the post-pandemic effects.

As a dropshipping store owner, you can seize this opportunity and reach a bigger number of potential customers through your online promotions.

Here’s an example.

To enhance the upcoming Black Friday ecommerce results in our stores, last year, we concentrated on 3 types of paid advertising: regular Instagram posts, Instagram stories, and Instagram shoutouts.

Basic Instagram posts, as well as Instagram stories, cost us much less than usual. In October, 2019, the average cost per click was around $0.20, while cost per website add to cart was about $1.

During Black Friday, the numbers were mind-blowing: cost per click was only $0.05, and cost per website add to cart was $0.20.

The difference is significant; a prompt and careful analysis of the ads’ performance gave us the chance to spend money on advertisement with much bigger efficiency.

And for the shoutouts, we kept the same intensity and spending as we normally have.

The results, however, were astonishing. In one particular customer segment (25-34 years old buyers) we’ve registered a 250% increase of the sales volume!

The thing is, buyers’ behavior changes considerably during big shopping events. These periods are the chance to target and reach people who didn’t take an interest in these particular products before. If you plan your promotional campaigns carefully, it will be quite easy for you to increase the number of orders without extra costs.

That’s exactly what we did; read further to learn our strategy!

Black Friday ecommerce rule #3: DO think a lot about your advertising messages

The quality of promotional materials has a paramount importance.

In our promotions, we kept the same posting frequency and even the same targeting as usual. The only thing we changed was the messages’ content.

We paid a special attention to:

  • Texts. The main idea of the communication was to motivate people on buying gifts for themselves and their loved ones. We weren’t speculating on the idea of ‘buying smart and saving money’; instead, we were focusing on the things that have a special meaning for our target audience.
  • Designs. Social networks require visually appealing content, which is why it was important for us to create catchy and bright images. The majority of our competitors was simply putting a ‘Black Friday’ banner that wasn’t explaining much. That’s why we tried a different approach: we were posting colorful product collages to show our bestsellers and other popular goods. Normally, we show our products on white background; this time, we tried to make collages in contrasting colors that grab attention immediately. Plus, we wanted to make these posts understandable for people who never visited our store and just saw an ad. They don’t even know what exactly we’re selling, right? So it’s important to demonstrate as many items as possible.

The point is, if you know your target audience well enough, you should be able to easily find the right communication tone and the right words to motivate people on buying more. Your personal approach and attention to buyers’ needs and wants is not less important than discounts and super sales.

Rule #4: DO make sure everything is mobile-friendly

During Black Friday, we’ve registered a 12% increase in the volume of sales placed through mobile devices.

On the global scale, the numbers were quite impressive, too: it’s estimated that 61% of online shoppers used their smartphones to place their online orders.

Obviously, it means that it’s a must for your store to look good and work properly on mobile devices.

Switching on well-tested mobile-friendly store themes won’t cost you much. At the same time, this move will boost your sales significantly because of the growing number of customers who prefer shopping on mobile devices. Plus, it’s not just a one-time benefit that only works during big sales: in the long run, a mobile-friendly online store will be a real blessing.

And remember: it’s not only about the store usability. Increasing the intensity of ads placement on mobile devices will be a great help, too!

Rule #5: DO provide a favorable shopping environment

Remember: during Black Friday and any other major sale, your customers are most likely stressed. They’re trying to make the best deal possible. And they are afraid of missing out a good offer. So chances are, they are a) pressed for time, b) short of money, c) nervous.

They are already worried; don’t make the shopping experience even more uncomfortable for them!

In advance of the big day, make sure that you have:

  • The major payment gateways integrated
  • The Customer Policy terms written in detail on a dedicated online store page
  • All the messengers, chats, phone lines and other communication channel working properly
  • The energy and patience to kindly handle even the weirdest orders

It’s also a good idea to go through this checklist – you will find it useful for preparation before any major shopping event.

In other words, it is quite possible to generate more sales and get considerable profits during Black Friday without spending much extra money.

So don’t waste your finances, go with the smart free tricks and enjoy the growth of your Black Friday ecommerce profits!

Read about Black Friday lessons.

How To Make $1,000+ A Month? Watch A Single Product Bringing $1,480+ In 3 WEEKS!

Are you wondering how to make $1,000+ a month with your new dropshipping store? There are many ways to do that – just keep studying marketing techniques from our blog. Or consider subscribing to our Premium Products service to get new high-performing dropshipping products each week. This is how our team prepares such goods.

Dropshipping can become a good side-hustle job for earning extra money. But finding good products is not an easy task.

Being dropshippers ourselves, we at AliDropship regularly test new products, new marketing strategies, new ad ideas and website layouts. Along with dropshipping solutions we create for our customers, we also want to share this experience with the buyers and readers who haven’t made up their minds yet.

That’s why AliDropship has created this blog where we, the company’s team, share product selections, niche ideas, marketing techniques, etc. We also decided to fuse this experience into our new solution – Premium Products.

By subscribing to AliDropship Premium Products, customers will get new products selected and tested by our team on a weekly basis along with advertising materials and recommendations from our marketers.

In this case study, I’m going to show you one of such goods and how it became one of the Premium Products we offer.

#1: Finding and checking a product idea to make $1,000+ a month

One can’t start making money with no product to sell.

That’s why at the first phase our team begins looking for new product ideas by browsing AdSpy. It’s a platform that finds commercial posts on Facebook and Instagram. When analyzing ads created by dropshipping businesses, we met this product again and again:

Dropshipping product ad on AdSpy

One particular ad had more than 30,000 likes, which is a lot. Besides, this kind of product is often easy to promote because it solves a particular problem people suffer from. So, the team got interested and decided to check the orthopedic cushion.

The team visited the online stores that advertised this product to check their prices and shipping options and found the same product on AliExpress for comparison purposes. It’s also a good idea to visit Google Trends, check customer reviews in stores and comments on corresponding social media and compare the product with similar goods on Amazon since it’s your main competitor.

Check our guide on finding the best ecommerce products to learn how to conduct this analysis in detail.

The original posts contained almost 19,000 reviews, mostly positive ones where people shared their experience with the product they ordered and what kind of problems they expected the cushion to solve.

The price of the cushion on AliExpress starts at $10.43 which isn’t bad considering there are sellers offering free shipping options. The delivery time to the US is a bit disappointing, but there’s nothing you can do now because of the COVID-19 pandemic.

Dropshipping product found on AliExpress

The statistics in the AliExpress Dropshipping Center shows more than a thousand orders made by buyers and dropshippers.

Product statistics on AliExpress Dropshipping Center

#2: Creating a product page for the new item

Making extra cash from your dropshipping business is good and all, but we want the product to make $1,000 a month or even more. Therefore, we need to take a serious approach. One can’t start promoting a product immediately after importing it to their website.

There’s still a lot to do, and the very first thing all online businesses need is a perfect product page.

It’s important because all your marketing attempts will be useless if the page looks awful. After successfully bringing a potential customer to the product page, one still needs to convince the client that the purchase is worth it.

This is what the product page look like:

A perfect dropshipping product page

Just like with other AliDropship themes, this one looks neat and clean. When a person visits the page (usually after clicking on an ad), it’s extremely important to remove anything that can distract him or her.

Description is an important part of any product page, and we always make sure it has plenty of high-quality images.

To make $1,000 a month, provide clear images for the product page description.

And of course, we imported a number of customer reviews with photos to demonstrate that buying here is safe and the quality of the product is high enough.

Customer reviews with real product photos on the product page

A professionally made product page like this is absolutely necessary if you want to make an extra $1,000 a month from your store.

#3: Testing the new product

Now that the product page is ready to welcome potential customers, it’s time to think about how to actually attract them. We mostly promote products in social media, namely Facebook and Instagram as these platforms are visited by millions of people of all ages.

However, right now it’s too soon to start promoting. Before that, we need to create and test advertising materials.

Testing marketing materials

For this product, the team created a number of video ads (videos prove to work best) and launched a PPE campaign on Facebook.

Some entrepreneurs who try making money online and promoting their businesses on social media consider it a waste of time. They say Page Post Engagement campaigns don’t bring you any profit, so there’s no point doing it.

However, PPE campaigns on Facebook let you test ads, target audiences and the product itself. And they’re relatively cheap, so we strongly recommend starting with a PPE campaign.

These were the results of the campaign:

Creating a PPE Facebook campaign to test advertising materials

The most important parameters here are the number of impressions, click-through rate and unique link clicks. As you can see, two of the video ads we were testing showed pretty decent results. Another one wasn’t so bad, while other ads (you can see only one of them here) didn’t really work. So, we had to turn them off.

Testing Facebook interests

If you want to make $1,000 a month, you must properly analyze your target audience. After all, a mistake here can result in wasting several hundred dollars! That’s why our next step is to find and test Facebook interests.

At this point, we launch a conversion campaign hoping that at least some of the ad sets will bring actual income. However, keep in mind that you’ll have to spend money on a daily basis to keep the ads running. So, make sure to shut down the sets if you see they’re not making sales.

Creating a conversion campaign to test Facebook interests

This is what we got. As you can see, most of the interests resulted in few clicks and low CTR, so we had to stop them before they “ate” all our budget. Nevertheless, we were able to find two interests that worked pretty well.

Demographic data

It’s also important to define a number of other parameters for your target audience, with gender and ages being your first priority.

As for age, the testing showed no surprises: the demand for orthopedic cushions is low among people younger than 35.

Target audience demographics analysis

Testing banner for remarketing campaigns

Since our conversion campaign has already brought a number of Facebook and Instagram users to our dropshipping store, we can now start a remarketing campaign.

If you’re not familiar with this concept, let me explain. Most site visitors leave without buying anything. Some even put a product or two to the shopping cart but never move to the checkout page. A remarketing campaign follows such people to make even more extra income.

First, our team of designers create a number of ad banners. Then the Ecommerce Department launches a remarketing campaign to test how the banners perform. Take a look:

Using remarketing campaigns to make $1,000 a month

Here’s an example of a few unsuccessful and two successful banners. After thorough testing, the team picks 10 most efficient ones and hands them to Premium Products subscribers.

#4: Final results

By this time, it becomes obvious whether a new product is worth all this work and has potential or not. Let’s take a look at the financial results:

How to make $1,000+ with a single dropshipping product

The campaigns were running for three weeks and the total revenue we got from this product equaled $1,484.67.

Some of you could say that the team has spent more than a thousand dollars as well and the net profit is actually less than $500. True, but don’t forget that a considerable sum was spent on testing. It’s an unpleasant but necessary part of the dropshipping business. If the team started promoting the cushion after all the testing (focusing purely on the most successful materials and audiences), the results would be better.

But at this point, the team sends the item and the data to the list of our Premium Products and moves on to the next product.

Besides, a good dropshipping store always has at least several top products which sell well enough to make $1,000 a month or even more each.

What do Premium Product subscribers get?

By now the orthopedic cushion has become one of our Premium Products. By subscribing to this service, the owners of dropshipping stores get everything I have mentioned in this article:

  • The product idea
  • The product page along with all the pictures and reviews
  • Marketing materials which include 3 video ads and 10 banners for remarketing (all pre-tested by our team)
  • Target audience recommendations

As a result, one can import and start promoting this top product without having to spend hundreds of dollars on the testing phase as we’ve done it for you!

Wondering how to make $1,000 a month? Premium Products can provide a relatively easy and affordable solution to this problem. Moreover, by subscribing to this service, you get access to ALL the previously added Premium Products!

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