10 Affiliate Marketing Tips That Jump-Start Your Business

For many people, registering as an affiliate is the first action ever taken in the ecommerce world. Having no previous experience in this industry, they don’t quite know how to make the right business decisions. Therefore, they mostly have to go with the gut feeling. In this article, we’re explaining the basic affiliate marketing tips and tricks that will help any newcomer affiliate build a profitable and enjoyable venture!

What is affiliate marketing?

Affiliate marketing is a web-based business strategy that implies a marketer promoting someone else’s business through his/her channel to his/her own audience. In this case, the so-called affiliate marketer who doesn’t own the business advertises its products or services and earns a commission from each sale. So, such people get paid while the business gets to reach the marketer’s audience of potential buyers.

By placing affiliate links on their sites or channels, many blog owners and social media influencers use this practice to earn money online. If you too want to enter this industry and learn how to succeed in affiliate marketing, here are 10 tips to help you out.

Tip #1: Learn the affiliate program terms

This is the foundation of any affiliate marketing.

Let’s face it: the ‘Terms and Conditions’ part gets ignored all the time.

If you’ve become a part of an affiliate community, take your time to read the program regulations carefully. It won’t simply let you understand how and when you can get your affiliate commissions; it will also guide you through the allowed and the forbidden methods of promoting the program.

Normally, the program moderators prohibit the participants from using any unethical promotional methods. As a rule, these are the strategies that:

  • Exploit others’ intellectual property
  • Conflict with the local laws
  • Confuse Internet users
  • In general, don’t look like a fair play

But of course, every merchant has a specific set of rules with regard to acceptable and unacceptable behavior. This is why it is vitally important to know these requirements from A to Z.

Tip #2: Research the affiliate product

None of the affiliate marketing tips will work out if you don’t know what you’re promoting.

Basically, after registering as an affiliate, you get responsible for spreading the word about the merchant’s product or service. That’s the core idea of affiliate marketing, right? 🙂

But, what can you tell a wide audience about this specific company or offer if you know nothing about its features and peculiarities? How can you gain a loyal audience of trusting followers and build relationships with them if this particular business sphere remains unknown to you? Why would anyone buy something through your sponsored links if you don’t seem credible and knowledgeable enough?

Examine the merchant and the promoted product carefully, and try to learn as many details about them as possible. It might turn out beneficial for you to concentrate on some well-defined, narrow part of this business.

Of course, you can’t become an expert in everything at once. Still, it’s possible to gain extensive knowledge about a specific element of the merchant’s activity. It will give you a competitive advantage over other market players. Moreover, you will be able to provide your potential clients with truly valuable content.

Tip #3: Make up a clear action affiliate marketing plan

To succeed in affiliate marketing, you need to a clear action plan.

Create a roadmap of your affiliate actions. At this point, you already know the peculiarities of the business or company you’re promoting, and you know what steps you can and can’t take for this purpose.

This way, you can think carefully about your strength, resources, and opportunities, and find out which ones of them are the best choice for each particular case. If you’re taking part in multiple affiliate programs, you obviously should modify your marketing strategy in order to tailor it to both the promoted product and the target audience.

Tip #4: Research your audience

The needs, wishes, and interests of your clients form the core of affiliate marketing tips. The reason for this is simple: your promotional activity should be precisely tailored and aimed at your potential clients specifically.

The better you know your audience, the greater is the chance of converting your occasional entry reader into a loyal buyer. There are some things that you definitely need to know about your target segments, so whether you’re running an online store or taking part in an affiliate program, do your best to find out as many details about your potential clients as possible.

Tip #5: Respond to your audience needs

Your target audience consists of real, actual people who have their own concerns, issues, and daily troubles. If the product you’re promoting can actually help these people get rid of their worries, your affiliate marketing success is guaranteed.

This is why it’s so important to research your clients’ areas of interest that are related to your affiliate program. With the help of statistical tools like Google Trends and forums like Quora or Reddit, you can find out what exactly bothers your potential customers with regard to this particular sphere. This, in turn, gives you the opportunity to understand what topics you should focus on, and what types of content will inspire the audience’s interest towards the product you’re promoting.

Tip #6: Build an active community around your valuable content

In ecommerce, it's very important to build up a community around your brand.

One of the most common mistakes made by affiliates is driving traffic to an ‘empty’ community. In this case, affiliates invest time and money into various types of ads in order to attract attention to their activity, and think that the reached audience will start buying immediately after visiting the promoted page.

They, however, don’t take into account the fact that no one would buy a product from a community that doesn’t seem active – or that doesn’t inspire much trust. If your blog, or YouTube account, or other page dedicated to the affiliate promotion doesn’t look like a credible source of knowledge and information, you can’t expect the visitors to gladly risk their money for a dubious purchase.

This is why it is so important to spend some time filling your page with engaging, educational and helpful content that is highly valuable to your target audience. By gaining the reputation of a trusted expert in this particular field, you build an ample base of interested readers who are loyal to you and are well motivated to buy the products you’re recommending.

Tip #7: Experiment with various content types

Depending on the product or the company you’re promoting through your efforts, you can try filling your dedicated affiliate page with multiple types of promotional posts. It will give you the chance to monitor the level of your followers’ engagement, view the intensity of commenting, and gather data on other statistical indicators in order to identify the most suitable kinds of content for this particular program and audience.

For example, if you’re running a blog or an account in a social network that allows writing quite long texts, you can try mixing the following types of content:

  • Tutorials explaining how to use the product you’re promoting correctly, and how to benefit from it;
  • Comparisons that explain (in a neutral tone) how this exact product is different from the similar ones;
  • Real-life reviews and testimonials of the people who have actually tried this product;
  • Expert opinions about this product that are left by recognized industry professionals or influencers;
  • Industry news that is relevant to your target audience.

Tip #8: Use videos in your affiliate marketing campaign

Videos become a more and more powerful promotional tool. Lately, we have even included them in our list of the top 5 digital marketing instruments to use. There is no doubt that this type of content will stay demanded and popular for years to come. So, naturally, it’s a good idea to include video promotion in your affiliate marketing strategy.

Similarly to the already described text entries, you can dedicate your affiliate videos to:

  • Real-life customer reviews
  • Comparisons with other products
  • User-friendly tutorials

What’s especially convenient, you can even take the already written texts, and simply turn them into videos. This way, you will create new, engaging pieces of content quickly and easily.

Tip #9: Respect search engine optimization

Mobile optimization is crucial for successful affiliate marketing.

There is a popular opinion voiced in other affiliate marketing tips. It says: while filling your page or website with appropriate content, you should, first of all, consider actual users’ queries, and not clumsy SEO phrases.

In our experience, SEO can do magic for your business! This is why we recommend that you always keep it in mind and use all the numerous benefits of SEO to drive the growth of your affiliate business. Start with finding the appropriate keywords for your venture!

Also, make sure to optimize your channels for mobile devices.

Thanks to the growth of mobile technologies, the amount of smartphone users increases every day. For many of them, a smartphone is the only device that lets them go online. This is why building a mobile-friendly destination becomes a task of paramount importance.

So, whatever you’re doing to promote your affiliate program, make sure the content you’re posting can be easily accessed through mobiles. Whether you’re running an affiliate Instagram account or managing a separate dedicated website, the same rules apply! Pay attention to the correct operation of affiliate links as well.

Tip #10: Pay due attention to affiliate links

While efficient affiliate marketing strategies play a crucial role in this industry, you shouldn’t forget about such a simple thing as affiliate links.

First of all, make sure to actually place them inside your blog posts, descriptions to your videos, social media content, ad banners, and so on. Unless there’s a clickable affiliate link in your content, you can’t expect a lot of sales. Even if you have such a link in your social media account bio, for example, don’t expect the audience to go check it.

Remember, an affiliate can earn a commission only if a buyer makes a purchase after following the affiliate link. So, make sure the link is clickable and easy to spot.

Tell your audience that your posts contain affiliate links. It works both as a warning and as a reminder. Often followers do buy the product but forget to follow the affiliate link, so you don’t get paid.

For example, you can place a reference saying, ‘This article contains affiliate links. If you purchase services through my links, I will earn a small commission (at no cost to you.) Thank you for your support!’ Or you could use an official affiliate link disclosure: ‘Disclosure: This blog receives commissions for using [COMPANY NAME]’ products. Nevertheless, we use these goods because of their high quality, and the decision to purchase them or not is yours.’

In this paragraph, you explain that you’re not trying to deceive people, that they lose nothing, and it’s how they can support your channel.

And finally, check all the links before publishing materials to make sure they work properly.

We hope that you’ve greatly enjoyed this basic set of affiliate marketing tips, and we can’t wait to see you using them for the benefit of your newly launched affiliate venture!

Read about affiliate marketing tips.

10 Content Marketing Tips To Boost Sales, Drive Traffic, And Earn Trust

Nowadays, it is increasingly hard to attract customers by simply telling them about your product. Unlike traditional advertising, content marketing is able to engage the audience and make them loyal clients. Here are some basic content marketing tips you’ll find useful for your dropshipping business.

What makes content marketing different from advertising?

Try remembering one of those billboards you often see along the road when going to work. What do you see there?

It is usually some kind of product or a happy person, a price or a discount, and of course a slogan or a call to action. An ad like this might evoke certain feelings like hunger, thirst, or the desire to buy something; it might be humorous or irritating, but there’s something that makes such ads different from content marketing. They’re useless!

For example, let’s imagine I sell sportswear. How do I promote my product?

I can use various types of advertising such as banners, paid search, or even TV commercials. Or I could start creating content related to sports, sports clothing, equipment, exercises, etc.

The difference is that the latter contains information useful for my potential customers. Thus, digital content marketing has two crucial features.

First of all, content creation generates value for the audience (it can be useful, entertaining, or educating). My potential clients are the people who like sports and want new sportswear. Moreover, they must be interested in other topics related to this hobby.

Secondly, I put references to my products in this content since I want to kindle the audience’s interest in my sportswear. I do promote the product, but not directly.

Seems simple, right? However, efficient content marketing requires proper understanding of its methods and goals. Use these content marketing tips to work out a good strategy.

#1 Know your customers

Knowing your targeting audience is crucial for creating valuable content

Your ultimate goal is to convince people to purchase your products. Consequently, you must understand who these people are, what they value and what they need.

It seems self-evident, but many beginner entrepreneurs either want to target as many people as possible or fail to understand their customers’ real problems. As a result, their marketing campaigns either attract an irrelevant audience or can’t offer a solution. In both cases, successful conversions become rare, and time and efforts are spent for nothing.

A good solution to this problem is building your buyer persona, or a description of your potential client. It contains all the relevant information (gender, age, family status, income, goals, etc.) as if he or she was a real person.

After that, you can regularly come back to this model to check if your content is really what this person might want.

#2 Understand the sales funnel

A sales funnel consisting of four stages

Now you know what people you are after. However, you can’t just grab them and sell your product, because most of your potential customers don’t even know about it. So, here’s our next content marketing tip: know how your customers get to the purchase.

Expert marketers use the so-called sales funnel as a model of the key stages each customer passes on his or her way to the purchase.

  1. Awareness

People are already looking for a solution (they need new clothes, they need a new car, etc.), and your goal here is to tell them about your offer. So, this is when they meet your product for the first time.

Sometimes, a customer will buy your product immediately, but, in most cases, he or she will leave the decision for later.

  1. Interest

At this stage, a customer is thinking over the options and comparing different offers. So, it’s time to tell about your product in detail – what makes it better than other options, what extra benefits the client can enjoy, etc.

  1. Purchase

Finally, your offer wins over the alternatives, and the customer is ready to buy the product. Your job is to make the process easy and simple.

  1. Retention

However, your relationship with the customer does not end with the purchase. If you manage to offer customer support, additional services and products, informative blog posts, or valuable advice, you can convince them to become your returning clients.

The idea of this content marketing tip is to provide your target audience with relevant content at each of these stages.

#3 Cover relevant topics

Content marketing tips: cover relevant topics

Again, this is probably one of the most obvious digital marketing tips here, but I want to make sure you really understand the essence of content marketing. Follow my thoughts.

You know who your potential clients are, know their goals and problems, and what stages they pass before they purchase from you. Now you can use the knowledge to come up with the topics that can interest the audience.

For example, if you sell paints, brushes, sketchbooks and other stuff for people interested in drawing and painting, you might want to cover these topics:

  • Modern art and artists
  • Drawing and painting techniques
  • Tips from experienced artists
  • Best tools for beginners
  • Genres and their features

These are just several examples I sketched out. As you can see, they are all related to my products and might interest my audience, but I avoided irrelevant topics such as sculpture or poetry because i) it could attract irrelevant traffic, i.e. people who are not interested in my product; ii) these topics will hardly interest my audience.

#4 Take care of search engine optimization

Search engine optimization is also important in content marketing

Like it or not, but most of the information we find on the Internet comes from Google or other search engines. Therefore, even if you’ve created valuable content, your content can lose to a less informative page with better SEO.

Today there are many ways to find a piece of content. Consequently, you can optimize your content for each of these ways. You can optimize pictures in your blog articles, optimize YouTube videos, social media posts, and of course the texts of your articles.

Note that following this content marketing tip will not bring you immediate results. SEO can accomplish wonders, but it takes time.

So, do not ignore this stage. Read more about SEO in this article.

#5 Diversify your channels

Promotion channel diversification

Not limiting yourself to only one promotion channel is one of the most valuable content marketing tips you can get. The more channels you use, the larger audience you work with. Moreover, depending on your niche, you can adapt these channels for potential customers on different stages of your sales funnel.

For example, in most cases, social media groups will work best for raising brand awareness, while product videos on YouTube could convince the people who got interested in your goods to make the purchase.

So, benefit from each available channel. Use email marketing to notify the audience about new content or case studies, use YouTube for demonstrations, and write blog articles for explanations.

#6 Write eye-catching headlines

How to write eye-catching headlines?

While the headline of an article is a small part of the text, it is hugely important because this is the first thing a potential reader sees. The headline’s ability to catch the viewers’ eyes determines whether they will or will not read your social media post or watch your video.

Here is the list of headline formulas that have proved to be efficient:

  • How to… – How to develop a great marketing strategy
  • [Number] of ways / ideas / things… – 7 crazy ideas for winter vacation
  • [Number] of mistakes most people do… – 10 mistakes most guys make on a date
  • [Why] + [Unexpected / controversial fact / suggestion] – Why pop-ups actually don’t work
  • Anything negative – Worst advertising campaigns ever!

Numbers work great; negative statements work even better. Make your titles short, but powerful, surprising and unexpected. And don’t forget to include keywords in them for the purpose of SEO.

#7 Use visuals

Content marketing tip: use visuals in your articles and posts.

Plain text is boring, so here’s our next content marketing tip: try using visual materials whenever you can. Add screenshots to your articles to visualize your statements, or even go for pictures with little or no meaning.

If possible, use videos in your marketing strategy as more and more users prefer this type of content.

#8 Post regularly

In content marketing, it’s important to post regularly.

Google and other search engines like active websites and pages, i.e. the ones that constantly change. Same goes for your readers and viewers: if you like an article, you’d like to see more such content on the given resource. Therefore, you should regularly update your channels by adding new content.

#9 Update old content

Update old content from time to time

Content gets old, fewer people can see it, and search engines begin to perceive it as irrelevant. Therefore, updating your content is a good strategy.

Since you don’t want to change your URLs, don’t include the year in it. This way, you can change the title (Best sportswear in 2019 >>> Best sportswear in 2020) but won’t have to change the URL.

However, it’s not only about dates! You want to keep the information in your posts and articles fresh, so fixing or adding a couple of paragraphs is useful too.

#10 Repurpose your content

Repurposing content is a frequent trick in digital marketing

Since you will most likely use different channels to promote your content, you can also repurpose it into another format.

For instance, if you’ve written a good article, which lots of site visitors liked, you could reformat it into a video, thus, showing the same content to those who don’t like reading.

Of course, repurposing will require serious adaptation to the new format, but it’s easier than creating something totally new.

Most important content marketing tip

Lastly, don’t expect this promotion method to bring results right away. Yes, content marketing is aimed at sales, but its immediate purpose is to build closer relationships with your audience and earn their trust. That’s why it takes time.

On the other hand, you can and should try new types of content, new channels and new topics to see what works and what doesn’t.

I hope these content marketing tips will help you grow your dropshipping business and build mutually beneficial relationships with your audience. After all, you can and should share your passion with your customers!

Read about content marketing tips.

From Bottom To Top: How To Drive Traffic To Your Online Store

Are you a lucky owner of a fresh and young dropshipping store? Congratulations! Now, you’re probably wondering what to do next. So, here are our guidelines on how to drive traffic to your online store!

When you understand that your brand new online store is finally ready to welcome its first visitors and accept their orders, naturally, you are absolutely over the moon.

At this point, here’s one thing for you to think about: where, in your opinion, will these customers come from?

Will they just stumble upon your store on Google and get thrilled with your offers?

Or, will they see your catchy product ad in their Instagram feed?

Or, will you use some alternative media channels to let the world know about your awesome business?

Now, while your store is very young, you, as this business owner, have a very important task. Your goal is to drive as much traffic to your website as possible.

Of course, you also need to try your best to convert these visitors into loyal buyers – but, first things first. If you don’t have a single person browsing your website, you have no one to convert!

So, let’s learn how to drive traffic to your online store while it’s fresh and young. We will start with the basics!

#1 Learn where to check your eCommerce traffic sources

Google Analytics page with traffic sources

Yep, that’s really the most basic part you can imagine. 🙂

To understand how to drive traffic to your online store, and to see whether your efforts are really paying off, you need a reliable tracking system.

The best solution, obviously, is Google Analytics – a top class web analytics service. With its help, you will identify how many people visit your online store, track the places they are coming from, and access some more stats.

To use it for your business purposes, you need to:

  • Create a Google Analytics account
  • Integrate Google Analytics into your website
  • Make Google Analytics live stats show on your dashboard

All these steps are described in detail here, so, if your store is based on the AliDropship plugin, simply follow these guidelines. As a result, you’ll get access to detailed stats describing the performance of your ecommerce business! In the table above, you can see an example of a Google Analytics report on your traffic.

PRO tip: use Google Analytics Enhanced Ecommerce add-on to gather even more details about your store traffic.

This add-on, compatible with the AliDropship original plugin, is absolutely free to download and use, and it lets you learn not only the amount of users and the time they spent on your site, but the number of transactions and the volume of revenue as well! Here’s what your report will look like:

Google Analytics page showing the number of transactions and revenue thanks to AliDropship’s GA Enhanced Ecommerce add-on

Basically, with its help, you’ll see how much money you get from every traffic channel. Isn’t it awesome?

Of course, right now, while your store is really young, you won’t see any large numbers in the report. But, don’t let it discourage you! In a while, these numbers will start increasing – and you’ll learn a lot about your business and its growth potential.

#2 Look at your product offer critically

How to drive traffic to your online store: fashion jewelry offers in a web store

Before driving traffic to your site, you should take a critical look at your offer.

Was your store offer created by our team who made a custom dropshipping store for you?

Or, did you add and edit all the products yourself?

If you delegated this task to our experts, you have nothing to worry about – they have picked the items according to our strict criteria, and they did their best to bring every product page to perfection.

But, if you did all the job yourself, stop for a second and ask yourself the following questions:

  • Are your products trendy, demanded, and ready to trigger impulse purchases?

If you offer basic, general items that are not interesting to anyone, you’ll have a hard time luring people into making a purchase from you. To learn what are the best and the worst products for a dropshipping store, please, go to this article.

  • Are your AliExpress suppliers reliable?

Most likely, the products you sell online actually originate from AliExpress. So, you need to check whether your suppliers are actually able to offer the highest quality goods to your customers. Otherwise, the previously achieved traffic will turn into dozens of disappointed buyers! To learn how to pick the best AliExpress suppliers for your dropshipping store, please, read this article.

  • Do your product pages look appealing, professional and trust-inspiring?

Before asking yourself how to get traffic to your website, ask another question – what will your site visitors see? During online shopping, people pay tons of attention to the appearance of your website and the quality of information you’re filling it with. To learn our secrets of creating beautiful and informational product pages, please, go to this article.

  • Are your product prices set wisely?

Imagine the disappointment of your potential clients when they see your product ad somewhere and feel sorry they can’t afford it. To make sure your prices don’t scare your target audience away, make sure you understand who your potential customer is, and use your competitors’ prices as an example.

  • Do you have enough products to make your audience interested?

That’s the most curious part. Driving traffic to websites that have only 15-20 products isn’t easy – as well as achieving a good conversion rate. However, if you have at least 50-80 products, it gets much simpler to target your promotional efforts at different customer segments. Therefore, you increase your chances of attracting more people to your store!

PRO tip: use our database of pre-edited best selling AliExpress products to fill your store with winning items in seconds!

DropshipMe is a convenient database of carefully edited, best quality products from AliExpress that is made and constantly updated by a dedicated team. It’s possible to use it for free: you can import up to 50 first products without any payments or fees!

This option will come in handy even if you have a custom-made store with pre-added products. You are not limited by this specific amount of items, and you can always import more if you want to!

#3 Make sure the content is optimized for both people and search engines

A product page of a cat ear hoodie properly optimized for search engines.

Previously, I mentioned your product pages optimization in terms of their beauty and informative value.

These qualities are vital when you want to attract people. Still, if you’re wondering how to drive traffic to your online store, you need to get best friends with Google.

More specifically, pay attention to search engine optimization (SEO). It will help your website rank higher on the Google search result page. To learn how to properly optimize your product pages, please, go to this article.

PRO tip: remember that not only product pages require SEO attention.

If you want more people to find your store on Google, you need to optimize all the content you have on your website. To learn how to optimize your in-store blog (if you run it), please, go to this article. To check whether you did as much SEO as you can, please, use this checklist.

#4 Create evergreen content

A blog post dedicated to anime products as an example of evergreen content.

Well, since I’ve started talking about your in-store blog (by the way, here is why you really need it if you want to succeed), it’s time to talk about its role in your traffic growth.

To drive traffic to your website on a regular basis, it is a good idea to write articles that won’t lose their relevance quickly.

For example, when I write an article about the dropshipping product trends of 2019, I understand that in 2020, this article won’t be as relevant as it is now. Fashion will change, new technologies will appear, other products will become popular, and there won’t be any reason for people to read this article anymore. So, most likely, it won’t work as a good traffic magnet anymore, and it’s okay – I will simply write a new, more well-timed one 🙂

But not all types of articles can ‘expire’.

Let’s take an article about WooCommerce and the ways to succeed with it: it is a great example of evergreen content. No matter what year it is, the article stays relevant and true-to-life, and it keeps attracting new readers. The same is true for success stories and various ‘how to’ articles: they describe processes or life stories, and the readers can refer to them at any point of their lives.

So, to drive traffic to your eCommerce store, make sure that along with various news and announcements of short-term value, you also have the following types of content:

  • Presentation of the items you offer
  • Reviews and feedback from your clients
  • Instructions on the products use or special care
  • Entertaining and educating posts related to separate products or to your whole store niche

These types of posts will be relevant as long as you keep the described items in your product offer. This is why you can expect them to drive traffic to your online store for years to come!

PRO tip: repurpose your content.

Creating content is not the only important thing here. Where you post it matters too. Of course, the types of content listed above don’t only refer to blog articles. You can safely use them for your social media posts and all the other promotions you do on various marketing channels.

Here, the strategy of repurposing will come in handy: if you, for example, have a new blog post about your product, you can safely use it as a basis for a promotional video, a colorful Instagram entry, an engaging Facebook post, and even an email! The same is true for all the other types of marketing materials. Just think what you can convert them into, and create valuable traffic-generating content with no extra efforts.

#5 Use the traffic generation mix from AliDropship

How to drive traffic to your online store: free traffic sources

Did you know that we have assembled a whole list of amazing traffic sources you can use?

Here it is!

The best part about these methods is their ZERO cost!

While your dropshipping store is young, certainly, you can’t afford costly traffic generation methods. So, we did our best to think of the smart tips and tricks that don’t cost you a single cent, but still, do a lot to attract your first store visitors!

PRO tip: pick the strategy that suits your skills and personal preferences best.

While making this list, we were thinking of the people of various talents and hobbies. So, no matter what your strength is, you can find a traffic generation tip that is perfect for you!

#6 Drive traffic to your online store via paid advertising

Wondering how to increase website traffic considerably and quickly? Okay, here comes the most interesting part of this article!

In case you have some savings that you can invest into paid advertising, let’s do it!

Generally, there are 3 types of paid advertising you can use to drive traffic to your online store:

  • PPC

PPC ad on Google: example of how to drive traffic to your online store

PPC, which means pay-per-click advertising, means that you show your ads to countless Internet users. And, every time a user clicks on your ad (and gets redirected on your website), you need to pay a specified fee. Usually, PPC ads are really efficient – so, it is the perfect instrument to drive traffic to a really young website.

Most typically, PPC is done through Google Ads: there, marketers create and ‘stock’ their ads. When a user types something in the Google search bar, the Google Ads system picks some of these ads from its ‘stock’ and shows them to this user. The better your ad is, the bigger its chances to be shown to the user are. To make sure your ads are perfect, feel free to use this Google Ads audit checklist.

  • Google Shopping ads

Google Shopping ads showing sunscreen for face.

It’s a slightly different type of promotion, but, it’s also highly efficient. Again, these ads are shown on Google – the search engine that people use across the globe to find the solution for their problems.

Imagine the users’ joy when they look up their issues online – and immediately see a product that can help them! Certainly, Google Ads are a wonderful eCommerce traffic source that is highly helpful for your clients – and beneficial for you.

To learn how to set these ads up, please, go to this article.

  • Ads on social networks

An example of an Instagram paid post created for attracting traffic.

Instagram is a wonderful place not only to boast your vacation photos but to attract visitors to your website as well.

For this purpose, you can use Instagram paid ads – here is the step-by-step instruction! Also, you can promote your post in multiple ways – just follow these guidelines and choose the one you prefer.

Alternatively, you can partner with a famous and influential account, and ask the owner to publish a post that you submit. This strategy is called a shoutout, and here’s how it works.

Facebook ads work well too – especially if you define your target audience correctly. You can, for example, launch Facebook remarketing ads (in our personal experience, they yield amazing results), and use a smart tech solution to create your ads just in a couple of clicks.

Another awesome thing about Facebook is that you can experiment with the audience of your ads and, ultimately, reach the people who are most likely to visit your website and buy something from you. For example, you can set up a custom audience to once again reach the people who have previously left your store without taking any action. Or, it’s possible to build a lookalike audience that unifies people with similar behavior and shopping patterns.

As you can see, there are plenty of options – just pick the one that is understandable and affordable to you, and you’re good to go!

I hope you’ve enjoyed this article! Now, you have a much clearer idea on how to drive traffic to your online store. And, don’t forget to read our free guide that explains what to do if you want your store visitors to never leave your website without making a purchase!

Learn how to drive traffic to your online store.

How To Promote Affiliate Links With The Power Of Text

We continue series of educational materials for the members of various affiliate programs. Today we are discussing the power of marketing-oriented writing! From this article, you will learn how to promote affiliate links through various written materials.

 

To begin with, what’s the deal with affiliate links?

Before talking about how to promote affiliate links, let’s find out what these links are.

After completing your registration as an affiliate, you receive a unique affiliate link. It is your responsibility to include it in every marketing material that is aimed at the program promotion.

What is an affiliate link? This link is used for your personal identification. Every time someone buys the promoted product through your link, the program owner tracks the source of the purchase, and rewards you with the commission payment. Therefore, your task is to craft catchy, appealing marketing materials that contain your personal link. After that, you persuade your target audience to click this link and complete the desired purchase.

Simply put, your job is to promote links and earn money thereby.

Being an affiliate, you have a wonderful opportunity to promote your program in several different ways. In the online sphere, you have enough appealing options to choose from.

Combining these available tools with the peculiarities of the program itself, and considering your own specific set of skills and qualifications, you can work out a unique, perfectly customized marketing strategy for the affiliate program you’re promoting.

So, let’s talk about how to promote affiliate links with writings!

How to promote affiliate links through written materials: what types of text can you use?

There are several text types one can use for an affiliate program.

What are the best places to post affiliate links? Here is the list of the most common text-based marketing materials and platforms where you can place them. Please note that you can successfully use them not only to earn affiliate commissions. The same kind of materials works well for promoting an online business as well.

Threads on forums and other types of discussion boards

Forums like Quora and Reddit are highly important marketing channels for two major reasons.

First, they let you research your potential buyers’ sentiment. Through browsing these forums, you make yourself familiar with the actual worries, needs and interests of real-life people. Plus, you learn the language they speak (slang, memes, inside jokes) and identify the ways to tailor your messages to make them relevant for this exact audience.

Second, they let you ‘blend in’ naturally. When you are discussing something with real forum users, you don’t look like a heartless money-focused corporation to them. Instead, they see a caring human being deeply engaged in a conversation, and that’s the key to winning their hearts.

As you can guess, it is crucial to never ruin this trust because of a way-too-obvious, blatant promotion. Such attempts look unnatural and forced in this conversation. You need to do your job in a very subtle way, and only provide the affiliate link when appropriate – or when somebody asks for it directly.

One must also remember the major rule of forum posting: each discussion board has its specific terms of use! Reddit, for example, doesn’t generally approve direct advertisements, so promoting links blatantly will not work. But Reddit highly values informative, well-written content formulated in a polite and respectful manner. To prevent yourself from getting banned for inappropriate behavior (and, therefore, hurting your business reputation), take your time to carefully research the platform’s rules and regulations.

Social networks posts

Some social networks (for example, Facebook) are perfectly suitable for writing long entertaining texts. Other media, like Linkedin or Instagram, better suit slightly different purposes, but still, they allow sufficient text placement.

These and other social networks give you a solid benefit. Through posting your promotional texts there, you get the opportunity to create your ‘personal’ brand. Your readers will remember the page name, and will look forward to receiving interesting news, updates, and pieces of advice from it. It’ll definitely help you if you ever decide to launch your own business as an addition to your affiliate venture!

In case you’re considering the career of a social media writer, make sure your posts don’t contain any provocative statements. The Internet remembers everything, so, chances are that several years from now, somebody can use any intolerant or racist sayings against you. Also, it’s a good idea to separate your affiliate-oriented account from your personal one. This way, you will keep your privacy, and, at the same time, won’t randomly mix personal and promotional posts.

Blog articles

Blog articles can promote both affiliate programs and your own business.

We have already discussed the numerous benefits of blogging with the regard to their role in webstores’ promotion. And actually, all of them are relevant for affiliate programs’ members as well.

You can use different types of blog posts, from entertaining reading to research papers, for the benefit of the affiliate program you’re promoting. They help the marketer achieve lots of important business goals. For example, to make a wide audience familiar with the marketed company, its product or service, to increase the brand recognition, to improve the image of the promoted subject, etc.

Recently, we have shared the story of Eartha. This affiliate marketer from California is promoting multiple programs, and she uses her blog as the primary medium to spread the word about the products in question. For her, the blogging activity turned out to be a winning strategy. She makes her living by writing informative articles about different products, and doesn’t have to waste her time on a 9-to-5 job.

Influential platforms contributions

Normally, this is the next step after gaining recognition as a prominent blog writer who doesn’t simply have a catchy writing style, but also possesses some outstanding knowledge in a specific area.

The choice of a platform depends on the affiliate product you’re promoting. You can choose a business-oriented online platform, or a lifestyle magazine, or any other type of popular reading destination, and submit an article that is both appropriate for this website and relevant to your product. As a result, you will reach a much wider audience, and achieve incredible results in terms of sales generation.

What you need here is to carefully research the platform requirements. Check their preferred article length, their most desired topics to cover, the best platform section to put the article in, the number of links you can place, etc. Also, don’t forget to mention each and every new external publication in your own blog articles! This will make a positive impact not only on your reputation, but on your search engine optimization as well.

Guides

Sometimes you have to promote a somewhat complex product (financial services, apps and other technical solutions, real estate projects, etc.). In this case, you need to remember that it takes your potential buyers a lot of time to actually make a purchasing decision.

If your target audience doesn’t quite understand how to use the product you’re promoting, or how to benefit from the purchase, obviously, you won’t really be able to conduct as many sales as you would like to. This is why the educational part of your affiliate activity is so important!

And if you want to share a clear, understandable, and illustrative explanation, nothing is better than a deliberate step-by-step guide. With its help, you can describe the process of installing and setting up a piece of software, or demonstrate the calculations for financial investment, or describe the tricks and life hacks that make the product owner’s life much easier, and so on.

The best part here is that such guides are absolutely easy and affordable in production. It will be enough to write the necessary text in Microsoft Office, insert pictures where necessary, and save the file in the .pdf format.

Alternatively, you can use more sophisticated tools like Flipsnack. As the outcome, you will get a professionally-looking document with nice formatting. Such documents are easy to use in email marketing, boast on your social media pages, and share across the Web.

How to promote affiliate links: writers’ tips

7 tips on how to promote affiliate links

So, how to make sure that the written content you’re creating for your affiliate links promotion will really help you meet the desired goals? Here are some things to consider!

  • Make sure that you know what you’re writing about

Research the affiliate product carefully. Don’t be shy to ask the affiliate program supervisor about some details you don’t yet understand. It’s even Ok to request supplementary educational materials. The more valuable information you can offer your readers, the better your chances to earn their trust and motivate them on making the purchase.

  • Accentuate the key benefits

Why do people purchase products and buy paid services? It’s all because these actions help them solve some specific issues and change their lives for the better. Therefore, you need to identify what problem(s) this particular product can fix. Then simply explain it in a brief, clear, and appealing manner.

  • Concentrate on a long-term perspective

One often has to write posts about the hottest trends or news of this year (this month, this quarter, etc.). But you should remember that this text will lose its relevance quite soon. The described time period will be over, and the readers will have little to no interest in outdated information.

So, it is wise to mix these texts with so-called “timeless content”. It is writings that describe and explain the basic notions of this product and its core aspects that are likely to remain unchanged over the course of years.

  • Keep a reasonable writing frequency

If you’re partnering with an influential platform, most likely, they expect you to deliver an agreed amount of articles in a specified period of time. But you should publish materials regularly even if you are not bound with any strict requirements. It is good both for your reputation and for your Google rankings to write and post new texts on a regular basis.

  • Learn by examples

If you don’t know how to go ahead with writing, spend some time reading popular niche-specific blogs and magazine articles. It’ll help you understand how others usually cover these topics. You can adopt the most typical writing style to meet the audience’s expectations, or, alternatively, create highly competitive texts that are strikingly different from the average industry writings.

  • Stay focused

In every business and, actually, in every activity, consistency is the key to success. It might be challenging to try creating all the mentioned types of written content at once and keep a decent quality of writing, especially if this type of promotion is relatively new to you. Instead, concentrate on the ones you know better or like the most, and channel all your efforts there.

  • Be transparent

Some affiliates worry that readers will guess “the truth” about their activity. In fact, it’s a good thing to openly mention that you are an affiliate. Your honesty and openness will help you win the trust of your potential customers and gain their loyalty.

Also, remember that you are not obliged to only write sugary positive reviews on the products you’re promoting. If something about them seems inconvenient or not entirely well-developed to you as a user, write about it freely. Mind the language, though! Constructive criticism is good for both the buyers who want to be forewarned before the purchase, and the actual product sellers who need real-life feedback to improve their offers.

How to promote affiliate links through written materials: what products and programs can be promoted with these tools?

Different product types may require different promotion methods.

As you have probably guessed by now, this type of promotion mostly fits the programs dedicated to virtual products, or the things that are hard to showcase visually, but, at the same time, require a detailed explanation.

Here, AliDropship affiliate program is a good example. It is aimed at the products (additional pieces of dropshipping software, custom-made dropshipping stores and webstore development services) that you can’t physically touch or see. Still, as you understand, the buyers of these products need some relevant feedback and knowledge (what is dropshipping, what to expect when you’re ordering a ready-made store, when will the first sales happen, etc.), so there are lots and lots of topics to write about!

Still, you can advertise almost anything through writing, even sleep masks and plant-patterned room décor. It’s only up to you to decide how to promote affiliate links with the power of texts and which channels to use for their distribution!

Learn how to promote affiliate links.

The Art Of Automated Email Marketing [Insider Advice]

Automated email series (also known as followups) are the area of my professional interest, the object of my continuous research, — and more. They are also an integral part of AliDropship’s broader email marketing strategy, which is why I have one or two practical insights to share!

Launching my first automated email series for AliDropship ever, I wasn’t even counting on any measurable effect.

Back then, in 2017, I decided to try it out just to make sure we’ve employed all promotional methods possible to help the project grow and flourish.

The result, however, was astonishing.

It only took that email series two weeks to become one of our top 10 most efficient promo channels. Two weeks later, it climbed to the 5th position! These days, it keeps being one of our most reliable sources of incoming website traffic and purchases.

So, what is the corporate standard we’re following to make our automated email marketing strategy so successful?

5 steps to launching automated email sequences that will work for your benefit for years

As the person who’s been responsible for the automated email series creation, setup, and monitoring since day 1 of their presence in our marketing strategy, here’s what I can recommend with regard to their planning and execution.

Step 1. Pick a secure mass mailing service

Automated email series (or followups), as you likely know, is a sequence of logically linked emails. The mailing system sends them out to your followers automatically in the order you specify in advance. Normally, the very first message is sent at the moment of subscribing, as soon as a new reader’s email address appears in your list. The remaining mailing schedule is completely up to you to configure.

Therefore, the followups’ core benefit is their autonomous nature. Being set up once, they can work for years without your constant participation or monitoring, and (quite literally) bring you leads, orders, and profits while you sleep. Obviously, it requires a careful choice of the mass mailing service you’re going to trust with this demanding task. Pay closest attention to the provider’s reputation, offered payment plans, the available built-in email templates, and the overall usability of the interface you’re going to rely on.

My advice: Choose the single opt-in subscription method. The less desirable double opt-in system requires your audience to reconfirm their mailing details, and any extra actions potentially discourage people from subscribing.

Step 2. Integrate subscription forms into your website

To allow your site visitors to subscribe to your emails in the first place, you need to have at least one subscription form enabled. It is a common practice, however, to have a number of forms available across your site. You can put them on the Home page, in the footer, in your pop-up windows, on all your landing pages, on the contact page, etc.

My advice: Start with placing subscription forms on the landing pages of your promo campaigns. Therefore, people coming on your site from social media posts, PPC ads, search engine results page, etc. will be able to share their email addresses with you easily. The Email Subscription Form Integration service from our dedicated team is here to help you out if you need expert advice!

Step 3. Prepare a lead magnet for your subscribers

It might seem that there’s no particular reason for your website visitors to voluntarily share their email address. However, the thing you’re giving them in return can change their attitude dramatically.

For example, online stores typically offer a discount on the first order in exchange for the user’s email details. This urges first-time buyers to leave their address in the subscription form.

Blogs, in turn, promise to keep the subscriber updated on the latest published articles free of charge. Certainly, it is highly appealing to their audience.

And what about the businesses offering complex products or sophisticated services? The best solution for them is to give away a useful, unique, professional piece of information that is unavailable elsewhere.

My advice: Consider creating a detailed guide on using your products or service, or an e-book showcasing your offers. You’ll be distributing this piece of content for free in return for a new site visitor’s email address. If you need expert assistance, simply request an Irresistible Lead Magnet to be made individually for you by our digital marketers.

Step 4. Write the texts you’ll be distributing with automated email marketing

Regular newsletters are usually all about urgent announcements and updates. But automated email sequences must be valuable for any reader getting them today, the next month, or the next year. Their contents must stay forever relevant, letting you keep the premade sequence run unsupervised for as long as possible.

It’s always a good idea to share expert interviews and recommendations, broad industry reviews and tips, and ongoing coupon codes and special offers in your automated email series. In other words, feel free to distribute any pieces of ‘evergreen’ content. Insights that can’t become outdated quickly and don’t oblige you to review and rewrite them too often will do best.

My advice: Create separate and slightly varying sequences for specific segments of your readers’ audience. For example, the messages that your buyers receive can (and should) differ from the emails you’re sending to the people who are just considering making their first purchase from you.

Step 5. Define your automated email marketing settings

By this point, you already have a sufficient subscribers’ database and the texts ready to be sent out. Now, your goal is to understand and specify the best mailing frequency possible.

The first message from your sequence is sent to every new subscriber automatically, seconds after they confirm their email address. All the consecutive letters’ delivery, however, depends on the setting you specify. Normally, it is recommended to send a letter per day during the first three days. Then, make the intervals a bit longer: two or three days, depending on the length of this particular email sequence.

My advice: Make sure your readers are ready to perceive and process this specific piece of information at this particular stage of their shopping journey. Is the nature of your product or service well-known and understandable to the readers? Then, it might be enough to send 5-10 letters over the course of 2-4 weeks. And if your product is expensive or complex, if it requires the buyers to gain some knowledge and/or make savings beforehand, it might be reasonable to make up to 20 or even 30 letters spanning about 6 months.

Ready to follow the same steps with your own mass mailing strategy?

What to write in your automated email series?

Now, it’s time to talk about the most crucial aspect of automated email marketing: your letters’ contents.

I’d like to go back and highlight one particular thought once again. The idea of sending emails automatically via a pre-set up sequence is exactly opposite to the well-known concept of newsletters.

As a rule, newsletters are sent daily, weekly, or monthly to share some time-sensitive pieces of information with the reader. Product pre-launch notifications, new arrivals, recent industry reports, seasonal market trends, upcoming sale announcements, blog or social media updates, etc. are great examples of content to share through newsletters.

When it comes to automated email marketing, however, the strategy should be monumentally different. These letters, as I already mentioned, must stay relevant and valuable for months and years after their creation. What should they be about, then?

Below, I’m sharing my tried and tested recipe for a trust-inspiring and purchase-stimulating automated email sequence. You are welcome to apply this sample schedule to any kind of online and offline business!

Letter #1

The first letter of your sequence is normally sent to your new reader automatically, right after he or she agrees to provide personal mailing details in exchange for some benefit you’ve initially offered.

Obviously, this letter must contain the thing you’ve promised! Whether it’s a coupon code, a link to a webinar, a file with a guide, access details for a course, etc., share it in the very first letter and thank the reader for subscribing.

As a rule, the first email has the highest open rate in the whole sequence you’re sending out. The reason, as you can guess, is simple. Readers expect to receive this particular bonus or valuable piece of information, and click on the message subject line to get it. That’s why it’s vital not to betray their trust at the very beginning of your potential cooperation by being too pushy.

Remember that you’re not selling anything in your first followup! Its purpose is to bring value to the readers, captivate them with your content, and make the first step to gaining their loyalty and respect. Yes, you can add a couple of links to the most viewed informational, educational, or entertaining pages on your site to this letter. Still, keep it in mind: you’re only doing it for the sake of heightening the receiver’s interest in you.

Letters #2 – #4

These ones aren’t aimed at selling, too.

At this point, you need to focus on transforming your new reader into an engaged brand follower who genuinely enjoys the content you’re sharing and is accustomed to receiving high-quality, game-changing information from you. Thus, it’s reasonable to treat your audience with free materials on how to solve their burning issues that are somehow related to your product offering.

You don’t even have to list and showcase your products at this stage of building new customer relationships. Instead, you must demonstrate and prove that you understand what your readers are truly concerned about. They need to be confident they can trust your expert advice on this.

Letters #5 – #9

Now, it’s acceptable to finally start showing and describing your products or services.

Again, your offer shouldn’t look annoying or seem to be out of place. It should be obvious to the reader that you’re not mentioning this particular product simply to sell it point blank. Rather, it should look like a logical consequence of all the helpful strategies, insights, and tips you’ve shared earlier.

To make the readers even more well-disposed to your offering, create an all-time valid coupon giving up to 10% off. You’ll be including it in these and all further automated email marketing campaigns as an additional incentive.

Keep alternating between informative and promotional emails, and don’t forget that the latter ones shouldn’t be focused on selling only. Automated email sequences work best when they’re a healthy mix of a sales pitch and practical advice for the receiver.

Letter #10 and further ones

Starting with the tenth email, you can add extra 5% to the subscribers’ special discount. This is your gratitude to the followers for staying loyal and well-willing to your brand.

Follow the same strategy of combining sales-focused content with knowledge-packed emails while adding new letters to your sequence. Don’t forget to make longer intervals between these emails, and if possible, increase the discount volume periodically.

Want to get even more tips on online businesses promotion from AliDropship’s Marketing Director? Read Polina’s articles that she shares as a Forbes Councils Member!

How to update your automated email marketing strategy?

Even though such emails can work well without your constant control, you can boost their efficiency significantly through making occasional changes into the ready sequence.

For example, adding new letters to a currently running sequence usually results in a spike in your on-site traffic, especially if you upgrade your discount offer at the same time. Even though a sharp spike is temporary, a consistent growth in the number of your site visits will still be noticeable in a long-time period.

Surely, adding new details to your already existing letters is highly beneficial as well. Whenever there’s a new piece of evergreen industry information available, a new product or service you’re planning to offer on a continuous basis, or a new value-added page or article on your website, consider reflecting these insights in your email series.

Summing it up, a well-planned automated email marketing strategy lets you basically befriend your subscribers. It helps you establish yourself as a caring, human-oriented business that puts customers first. And as long as your venture exists, such an approach will keep strengthening your corporate image, winning you more loyal audiences, and making a measurable difference to your financial performance. Isn’t that way more than you would expect from a seemingly minor instrument that can run perfectly on its own while you’re occupied with anything else?

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How To Create Blog Content Strategy For Your Business

Does your online store have a blog section? If so, great – because you not only have a great source for website traffic, but also a fun destination to connect with your customers while promoting your brand. But how does one go about with establishing posts on his blog? What should he write about? How can he turn his posts into calls-to-action or nuggets of wisdom that can translate into sales?

To clear things out, in the today’s post, we’re going to take a look at how to promote your online store with the power of blogging! To help you create a winning blog content strategy, we’ll discuss how to start up your website blog and create engaging content – here we go!

7 steps to designing the right blog content strategy

#1 Know what your blog goals are

Like with social media posts, blog posts need to have a strategy too. Whether your posts are meant to inform (and be shared) or drive customers to purchase items through tooting product benefits, blog posts work greatly on your very own ecommerce site by sharing knowledge, industry/niche insight, or fun stories about your company, staff, or customers.

Be sure your blog has a section where readers can leave comments and share your post. This helps reach engagement goals for your post. If you are trying to increase sales through product links, make sure your links work properly. If you want to increase SEO, make sure you have fitting keywords (more on that in a second) and good on-page and off-page links.

#2 Find out what is relevant to your niche and audience

Once you know your website’s audience and niche (which by the time you create or buy a retail website, you should already be crystal clear of), you can better determine what type of content your shoppers will resonate with. For example, if you’re an online shop selling workout gear or accessories for instance, you can center your blog content strategy around workouts, nutritional meals, ways to reduce stress, pain management and massage methodology, just to name some examples.

#3 Create a content plan

Once you can highlight what type of information can be of value to your audience, it’s time to plan out your posts. Whether it’s cool behind-the-scenes trivia about your company or some community giveback initiative or a fun food recipe, utilize your blog to promote your online store through bringing insight and knowledge to viewers. 

While there isn’t an ideal number of times to post, try to aim for at least one blog post a week. If you have more manpower or become part of a larger company, daily posts could be great. If you are the sole person for your marketing or have a growing team, you can delegate different blog posts or categories/post types to different people. For example, one person can gather posts on trending topics in your industry and another can do write-ups that give insight into your company’s history or employees (ex. Interview with CEO, marketing manager). The key is to be consistent. Don’t write one post then go MIA for 2 weeks.

#4 Dive in on keywords

And when you create your content plan or start your posts, be sure to find a main keyword or phrase or handful of phrases you want to focus on for each post. The Google Keyword Planning Tool is a popular go-to (and it’s free). The Keyword Magic Tool by SEMRush is also a great free alternative, as are other options such as WordTracker or the Moz Keyword Explorer. Note these all require you to register for an account to get started, and Google requires billing information in case you want to run PPC ads.

#5 Be informative and be fun

Remember, blogs are a place to bring in traffic to your website. So the stuff that you are posting should be of value to readers: from did-you-know information about subjects in your niche or fun ideas for gifts or how to incorporate some of your products for certain situations (ex. Best kitchen accessories for a first-time homeowner).

#6 Be sure to distribute

Do you have a weekly newsletter or monthly round-up email that you send to customers? Or are there scheduled promotional emails? Whichever you utilize, make sure your blog is a part of it! Work with your graphic designers and copywriters (or do it yourself) to dedicate a section of your emails to highlight your blog or feature the latest post. This ensures your contacts list is seeing your posts.

You can also regularly link your blog posts to your social media such as Twitter or Facebook or Instagram to increase your potential traffic.

#7 Seek out guest bloggers

Speaking of increasing potential traffic, one great marketing spin on your blog is to feature guest bloggers. And this plays greatly into working with influencers – you can have a personality guest-write a series of posts about his or her experience being in your niche (beauty, fitness, decor, etc.) or favorite items from your website.

Examples of great company blogs

How do large-scale corporations promote their businesses through blog entries? Here are some inspirational examples to take a look at.

The Container Store

The U.S.-based home-storage solutions chain store features a blog on its website called the What We Stand For Blog. The page features many posts on community and corporate efforts, as well as those on storage ideas and home organization tips. The blog also features some employee highlights and how they get cleaned up at home. The Container Store’s blog showcases a great way to shine the light on your involvement efforts in your niche (taking part in eco-friendliness events, design scholarship contests) and showing corporate culture (hiring events, employee spotlights), all the while weaving in highlights about your products (organization tips).

H&M

The international fast-fashion chain serves up engaging posts through what is known as the H&M Magazine on its website. The publication features a diverse range of topics, from how to dress and pair clothing for the seasons to corporate efforts towards employee equality and interviews with designers and celebrities. The blog allows viewers to not only engage with H&M’s releases, but also see how the brand plays a role in influencers and figures in the fashion industry, all while playing another role as a socially-responsible brand.

Sprouts Farmers Market

A health-foods grocery chain located in the U.S., Sprouts Farmers Market is a destination for conscious eating and eco-friendly lifestyle – so it comes as no surprise that the company has a bustling blog. Although blandly titled as “Articles & Resources” on its website, the blog boasts a sales-driven blog strategy by showing items for different occasions, seasons, and themes; this ensures customers have visibility to what sauces or snacks or fruit they want to pick up on their next visit. The blog also features guest chefs and wellness and fitness tips, rounding up a very engaging blog that positions the happy-eating supermarket as an expert in the niche of supermarket chains.

United Airlines

When your business is about traveling the world, you’ve got a lot to share with everyone, right? Although selling a service and not so much an actual product, United Airlines still makes incredible use of its blog, called Hub, to share travel tips, company news, travel recaps and stories from actual employees, and community efforts. You can see great blog title ideas with information in numerical lists, which makes for an easy click and read for viewers. The blog posts span different subject matters from tips to personal stories and recaps of trips – this all makes for a mix of content that is informative and entertaining, which is the ideal balance to strive for with blog content.

These examples give fantastic insights into how to promote your online store with the power of educational, entertaining, and informative articles. Using these tips to create a powerful blog content strategy, you’ll be able to boost your own in-store blog significantly – and make a positive change to your overall business performance as well.

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