10 Best Ways To Share An Affiliate Link For Highest Conversion

Are you involved in affiliate marketing? Would you like to upgrade your marketing skills? Check these 10 best ways to share an affiliate link for the maximum conversion!

At the moment, affiliate marketing looks like one of the most tempting business options online. Performing affiliate activities doesn’t take you tons of time. Meanwhile, your affiliate commission is sometimes able to impress.

But please note: if you want to make lots of money with affiliate marketing, you need to know how to use marketing tools correctly. This is why today the team of AliDropship has decided to tell you more on how to share an affiliate link in order to draw as much attention as possible and achieve the maximum conversion.

So how to skyrocket your affiliate revenue? Let’s find it out!

What are the best places to add affiliate links?

Don’t you know what’s interesting about affiliate marketing? As soon as you discover the right affiliate marketing tools and upgrade your marketing skills, you will be able to get profit even while you’re sleeping.

This is why we’ve analyzed a broad range of affiliate marketing techniques and identified 10 best places to add affiliate links for the highest conversion. Here they come!

#1 Blog posts

a picture showing it's necessary to run a blog as an affiliate

If you deal with affiliate marketing, but you haven’t started your own blog yet, this is high time to do this. Blog posts are actually one of the most powerful places you can add your affiliate link for the maximum benefit.

Why start a blog right now?

  • No extra skills are required
  • Minimum investments
  • Enhances the authority
  • SEO-value

In fact, there are lots of different benefits running a blog can bring you. However, please note if you’re eager to succeed with your blog and promote your affiliate link right, it’s extremely important to blog about the content you’re an expert in.

BTW, It will have extra value in case you will write about the topic few bloggers do if you want to backdoor into an incredibly popular blog.

#2 Emails

a picture with an envelope

Some people claim that email marketing is less great than it was earlier. However, that’s not true. If you look at the statistics, you will find out that email marketing has been flourishing for a number of years.

BTW, click-to-open rates of marketing emails worldwide differ depending on the industry you deal with. And here is good news: it’s publishing that can boast the highest click-to-open rate as of June 2020.

Well, it’s a worthwhile idea to put your affiliate link to the emails. But be careful with that. Here are some tips we recommend you pay attention to.

  • Don’t overload your followers with emails. You risk causing mass unfollowing.
  • Make sure your email marketing campaign isn’t taking its own course. You need to segment your email lists to eliminate spamming.

#3 YouTube

a picture showing it's necessary to go in for video marketing

One can say that YouTube is a king of affiliate marketing tools. And there is a reason for that: you will ensure tons of active followers that will click all the links you give if you grow a really popular YouTube channel.

Here is a question: where to add your affiliate link if running a channel on YouTube? Actually, there are several options. In case of running your own YouTube channel, it’s reasonable to put an affiliate link to a video description or pinned comments. By the way, it’s a good idea to mention the product you’re promoting while replying to followers’ comments.

So it’s time to start your own YouTube channel and set it up for life as an affiliate.

#4 Facebook

a picture showing where to promote an affiliate link for highest conversion

There’s no secret that Facebook is a tempting ad solution for hundreds of thousands of businesses worldwide. It’s almost 3 billion monthly active users on Facebook. Sounds impressive, doesn’t it?

Fortunately, Facebook provides entrepreneurs with several options for promoting their affiliate links: it’s the Facebook Business Page, Facebook Profile, and Facebook groups. Choose the one you like more and make the most of Facebook for your business!

#5 Instagram

a picture showing instagram

You may be surprised but Instagram has a huge selling potential even in comparison with Facebook and Twitter. Just take a look at the statistics.

  • 1 billion active Instagram users worldwide
  • $9 billion of Instagram advertising revenue

It means that all you need to do is only to boost your Instagram account, collect as many followers as you can, and that’s it! As soon as you achieve this, you can start promoting the product or service you need.

By the way, on Instagram, there are several options you can promote an affiliate link. You can either start putting it to all of your stories or even add it to your Instagram bio (link).

#6 Twitter

a picture showing why use twitter for business

Despite the fact that Twitter is less frequently used for advertising, it still can offer you a lot in case you’d like to promote your affiliate links.

In the 1st quarter of 2020, Twitter’s CTR (click-through rate) stood at 0.86 percent. So how to use this social media tool to promote your affiliate business? Just boost your account on Twitter and add an affiliate link to bio and posts.

#7 Comments on social media

a picture showing why it's necessary to promote an affiliate link on social media

Besides social media posts, stories, etc., it’s a good idea to add your affiliate link to comments on social media. The beauty of this strategy is that you can comment on not only your own posts, answer your followers, and so on.

The point is that you may feel free to put your affiliate link to comments even in your competitors’ posts. But please be careful with that: in case you will be too actively involved in commenting on everyone’s posts, you risk getting banned because of spamming.

#8 Landing page

a picture showing a surprised woman

Landing pages are a perfect way to collect leads and promote your business, it doesn’t matter whether you’re an affiliate or any other business owner.

Actually, it can be challenging to place the most valuable information without a landing page. A well-thought-out landing page, in its turn, can easily help you with this since it lets you concentrate on potential customers’ opinions on your CTA.

#9 Question-and-answer websites

a picture related to question-and-answer websites

Apart from the social media websites we are used to, these are question-and-answer websites that accumulate enormous amounts of useful information and attract traffic.

This is the very reason why you should use websites like Quora, Reddit, recommendation sites, and so on, to promote your affiliate link.

So if you are an expert in a niche, feel free to help others by answering on Quora. However, please note that it’s strictly prohibited to add affiliate links to the answers. Fortunately, you’re able to share the links to your blog or landing page in the answers which contain your affiliate link to bypass this rule.

#10 Slideshare

a picture showing how to share an affiliate link through slideshow

In case you’re eager to promote your affiliate link by means of a slideshow, it’s Slideshare that you should pay attention to.

You don’t want people to forget all the information from your slideshow right after the first viewing? This is why Slideshare is so great: all you need to do is to upload your slideshow presentation to Slideshare, and it will become available for almost an unlimited number of people.

Don’t you believe it? Well, check the most popular slideshows on Slideshare: they can boast millions of views. So let your potential partners watch your presentation and use your affiliate link to learn more about your offer.

Final thoughts on how to promote an affiliate link

Now you learn these 10 most useful ways to promote an affiliate link. In fact, there are a lot more tools you can use to share an affiliate link and benefit from it. We’ve concentrated on the ones we believe have the highest potential.

Please note that the choice of the affiliate marketing strategy you will follow depends heavily on the niche you deal with. So check which of these strategies works better on your audience.

Haven’t you started benefiting from an affiliate business? If so, it’s time to start your own profitable affiliate journey with the affiliate program of AliDropship: it’s easy to join and get up to 50% commission from every sale!

Read about affiliate link.

8 Free Traffic Channels For Affiliate Marketing In 2021

Affiliate marketing traffic is crucial for anyone who participates in an affiliate program. If you’re in the ecommerce industry, you must be familiar with affiliate marketing.

For those who are unaware of affiliate marketing, an affiliate is a person who earns a commission through promoting another company’s products or services.

To earn a commission, affiliates require internet users to come to their website through an affiliate link and make a purchase. The best way to get them is through attracting traffic by promoting your affiliate link on various internet channels.

In this article, we will look into the best free traffic channels for Affiliate marketing!

What is free traffic and why do you need it?

It doesn’t matter how well designed and thought out your website or blog is if there is no traffic moving through it. As we’ve mentioned before, the only way for Affiliate marketing to work is by driving traffic to your website so that internet users could purchase through your affiliate link.

To your luck, there are many ways you can attract traffic completely for free!

Now, you must be thinking: “It’s impossible to get FREE traffic!” And that’s exactly why we’ve gathered a list of free traffic sources for affiliate marketing you can use effortlessly! Keep in mind though, for you to use these methods to the fullest, you must have an actual website to drive traffic to.

So, how to get free traffic for affiliate marketing?

#1 Search Engine Optimization 

free traffic sources for affiliate marketing: SEO

The first method we are going to discuss is Search Engine Optimization (SEO).

First and foremost, SEO is crucial for your website to be found on various search engines such as Google. To be more specific, SEO is the process of optimizing your website to be seen in search engines based on certain keywords and phrases. The better you manage to optimize your website the higher it will rank in the search engines.

The upside about this method is that you do not have to be a professional in Search Engine Optimization to optimize your website to generate traffic.  To make your website SEO-friendly, all you need to do is search up specific keywords that are relevant to your niche or field in affiliate marketing. Once you’ve found the necessary keywords, you’ll need to optimize your website based on the found keywords. Preferably, optimize each section of your website to gain maximum results.

Furthermore, to make sure your website matches Google’s preferences – it’s important to provide content centered around the niche you specialize in. Google values unique content on a specific topic far greater and views it as a more credible source of information. As a result, Google ranks your content much higher in the search rankings.

#2 Email marketing 

free traffic sources for affiliate marketing: email marketing

A great way to generate traffic and engage with your follower base is email marketing. How exactly does it work?

It’s actually a rather effective way of keeping your audience entertained and at the same time providing with something that will be beneficial to them.

To put it simply, all the major work with your subscribers will be built through auto-mailing tools. The actual process goes a little something like this:

  • Your visitors leave their email address in a form set up on your website
  • You create an email listing schedule for your subscribers
  • Write a list of email letters that will be sent out to your subscribers
  • Once you have access to emails, you can start adding them to your email list
  • Set up your auto-emailing tool and promote your affiliate link through newsletters, while providing your subscribers with great content!

#3 Start a blog 

Your own blog can be one of the best sources for affiliate marketing traffic. If you start a blog posting unique content that is constantly updated – you will create another channel of attracting traffic from the search engines.

The key to this method is to keep your content fresh and update it regularly. Moreover, make sure to make your blog SEO-friendly – it will generate far more traffic. Don’t forget to mention your affiliate link throughout your blog articles to earn your commission!

#4 Guest posts

Another great method of attracting free affiliate traffic is by writing guest posts on other blogger’s websites.

To make sure you achieve the best results, choose the most relevant and high-quality blogs to collaborate with related to your niche. The following steps will help you get the most out of this method:

  • Create a list of potential blogs related to your niche
  • Contact the blog owner and verify if they publish guest posts and allow to put and promote affiliate links in it
  • If the answer is yes – provide them a list of topics you can review (better to prepare a couple of ideas in advance)
  • Write the post but be sure to prepare your bio with a link to your website/blog and your affiliate link in the text

#5 Social media

Social media marketing is one of the most popular means of promotion in the world today. It offers a variety of platforms and instruments for promotional purposes. However, to develop a proper social media marketing strategy, you need to carefully study each platform’s specifications and user base. For example, each social media platform has different demographics.

The youngest user demographic you can find is on TikTok (13-24 years old). Instagram and Snapchat have a slightly older demographic (18-29 years). Pinterest on the other hand has a very diverse audience. And how can we forget about Facebook that has a far more mature audience of users compared to other platforms.

With that said, all of these social media platforms offer you a way to attract affiliate marketing traffic completely for free. How exactly do you do that?

Choose one of these platforms and make a profile dedicated to the product you are promoting and create insightful content about it. Or you can create your own profile and make content about your specific niche and its ins and outs, specifications, news, etc. Don’t forget to mention your affiliate link throughout your content!

Additionally, on these social media platforms, you can simply join various groups closely related to your niche and offer expert advice or insightful knowledge, and at the same time share your affiliate link. Though, be sure to offer valuable information, to avoid any bans within these groups.

#6 Discussion websites 

You can also find audiences on different discussion websites such as Quora or Reddit.

Quora is the best-ranked website for discussions on Google. It’s a question-and-answer website where questions are asked, answered, followed, and edited by Internet users, either factually or in the form of opinions.

On the other hand, there’s Reddit – one of the most popular websites in the USA. It is not only a discussion but also an American social news aggregation and web content rating website.

These are perhaps the most popular question-and-answer websites you can find that can turn out to be a great place for promotions. However, the policy of these websites directly restricts posting affiliate links. Nevertheless, you can freely talk about your blog, social media pages, groups, etc., where you can safely put your affiliate link. So, showcase your knowledge about a specific topic and seamlessly mention your blog or any other platform you manage, where people can find even more useful info!

Besides that, remember the overall trick on these q-and-a websites is to find relevant topics and provide an elaborate answer to them. And keep in mind, no one likes spammers, unrelated content, or advertisements. So be sure that your comment holds actual value to the topic.

#7 YouTube

affiliate marketing traffic: YouTube

 

Another form for gaining affiliate marketing traffic is YouTube. This platform for creating videos provides a variety of content that you can leverage to your advantage. Some of the content you can create showcases products and services such as guides, reviews, comparisons, and unboxing videos.

What’s more, YouTube videos are also indexed by Google, which means you will get traffic from both search engines!

Using this method, it’s important to provide high-quality content and try to constantly improve the overall quality of your videos. Besides that, make sure to add keywords to your videos, titles, descriptions, tags, etc. And, of course, when uploading your videos on YouTube, don’t forget to add your affiliate link in the description!

#8 Niche forums and groups

And the final method for getting traffic is writing on other niche forums or groups.

Using this method of attracting traffic, you’ll need to find various niche forums on other websites where you can share your posts. It’s important to provide context why you decided to write and share a particular post. If you don’t do so, the visitors on these websites will simply view you as some kind of spammer and won’t look at your content. So, find a group or forum that is closely related to your niche or the topic of the article, and share your knowledge.

Don’t forget that each group and forum has its own rules and guidelines, so be sure to follow them.

Final thoughts on free traffic channels for affiliate marketing

Overall, all of these traffic sources provide a great way to attract traffic to your website completely for free. Your task is to research and study each method and platform and utilize it to get the best results. All of them have their own rules and guidelines you have to comply with. By implementing each method, you can expect to see more free affiliate marketing traffic over time!

Of course, to gain free traffic for promoting your affiliate link, you need to provide unique and experienced content. Furthermore, to come up with this type of content, you obviously need to devote the time and effort as well as have the motivation and a real interest in the product you are affiliated with.

If you’re interested in becoming an affiliate and start making money simply by promoting other companies’ products, join the AliDropship Affiliate Program and start benefiting from advertising AliDropship solutions!

Read about affiliate marketing traffic.

10 Reasons Why Your Facebook Ads Are Not Delivering

You have decided to promote your business on Facebook, but no matter what you do, your Facebook ads are not delivering? In this article, we will take a look at 10 common reasons why it happens and ways to fix it.

“A person who never made a mistake never tried anything new”.

That’s one of the most popular Albert Einstein’s quotes.

And you know, it’s all true.

When babies take their first steps, they fall. When children learn to write, they often misspell. Even when adults start speaking a new language, they mess up.

It makes no difference how old or smart we are – we all make mistakes when we start doing something new.

Dropshipping mistakes are not an exception: they can happen at any point of one’s business journey, and it’s not a big deal. The main thing is to pay attention and learn from them.

A lot of dropshippers and traditional online store owners use Facebook to promote their businesses. It’s a great platform for posting content and promoting products. But newcomers often say their Facebook ads don’t work.

Trust me, it’s not Facebook’s fault. It’s probably you doing something wrong. So, let’s see why your Facebook campaign is not delivering.

1. You are targeting a too broad Facebook audience

A too broad Facebook target audience

The first problem can be related to your Facebook ad reach. No matter how good your Facebook ad is, if it’s shown to the wrong audience, it will be useless. Of course, you may think that everyone is your potential client, but this is not true.

Just yesterday, my feed demonstrated me an ad for industrial chimneys. No kidding, industrial chimneys made of special steel and used for venting out hot gases from boilers. O_o

I was looking at this ad and thinking “Why? Why me? Are all 25-year-old women really interested in this field? Am I missing anything?”

However, the problem wasn’t me. It was a doubtful decision of some marketing manager who, for some reasons, decided to target ages 1-100.

And made one of the biggest Facebook ad mistakes.

Ad delivery depends on many factors but first of all on how relevant your ads are. There’s no point advertising cute plush toys to middle-aged men, for example.

If you want to avoid this crucial mistake, you need to follow the next tips:

  • Use Facebook Audience Insights to learn more about your target audience (geography, gender, age, purchasing behavior, etc.)
  • Try to put yourself in your customers’ shoes and determine their interests
  • Exclude countries your suppliers don’t deliver to
  • Choose and set up the same language as your website’s language

This will allow you to narrow your audience and reach the people who are interested in your products.

2. You are targeting a too narrow audience

A too narrow Facebook target audience

Another common reason why your Facebook ad is not delivering is that you’re targeting too few audiences. Yes, you get it right: targeting a too narrow audience on Facebook is as bad as targeting a too broad one.

In order not to make this mistake, don’t focus on very specific interests. For example, what if you’re advertising to “American men who like Toyota and live in New York”? Isn’t this Facebook audience too small?

By targeting it, you will lose a great number of potential clients. Instead of this, you can just target “Americans who like Japanese cars” and get better results.

In addition, you have to remember that the narrower your audience is, the more expensive your clicks are. So you’ll pay more when advertising to New Yorkers who like Toyotas than to Americans who are keen on the Japanese auto industry.

Besides that, we recommend that you don’t exclude the countries you want to avoid just for personal reasons. They may easily turn out to be a gold mine of customers.

3. You’re making low-quality ads

Let’s suppose you’re targeting not one but several Facebook audiences demonstrating interest in your product. No problem here. Nevertheless, your campaign’s delivery is not sufficient. What could be wrong?

My guess is your ads don’t draw any attention. They’re boring or not informative enough to provide a high enough level of delivery. So, how do you fix it?

Facebook ads are always visual. It means that users initially look at the pictures and only after that start reading the message. That’s why you need to take care of the images you use.

They should be:

  • Relevant to your offer
  • Bright and eye-catching
  • Of the right size and ratio
  • Clear of any political, sexual or shocking elements
  • Showing a product in action (show how your product works to impress the viewers)

Besides that, we don’t recommend placing too much text in the ad. Your message should be short and clear, otherwise, there is a great chance that it won’t be delivered.

Facebook explains that an ad with too much text will probably bring little results

And here’s another tip from the team of AliDropship: Facebook ads work best when you use videos. The team’s experience with our self-owned dropshipping stores has shown that people tend to pay more attention to such ads. When you see a video, it’s dynamic, it’s changing and shows you one thing after another.

But to make such videos eye-catching, you’ll need to work on its beginning very carefully.

In addition, we recommend that you visit the Facebook Ads Help Center and take your time to study the tips on how to create great Facebook ads.

4. You don’t do split testing

No matter how much experience you have, you never know for sure why certain Facebook ads are not working while others get good results. Sometimes ad sets, from which you didn’t really expect too much, turn out to be your best-performing materials, and you can’t tell why.

That’s why marketers can’t do without split testing.

Even if your ad brings you sales and clients, you can experiment with different campaign elements such as headlines, images, image texts, or call-to-actions to find out what works best.

This tactic is called split testing.

Turning on an A/B test on Facebook

As a rule, marketing specialists transform only one element of the ad to see how people respond to the changes. For example, you can test two completely identical ads except one of them has a different image text. But when you test ads with two or more different elements, it’s hard to tell which of the elements makes the difference.

So, if you publish product pictures featuring people, as an alternative, try posting some photos of the same product with no people on them. You will be able to measure the effectiveness of these ways of the product presentation and choose the best one.

Here are some more Facebook split testing ideas:

  • Ad types
  • Facebook ad placement
  • Types of pictures (stock images or professional photos)
  • Ad image colors (light or dark)
  • The length of your ad (short or long)
  • Ad headlines (with or without numbers)
  • The word order of the sentences

As a rule, these tests take several days or even weeks, so you need to arm yourself with patience when waiting for the first results. Try not to pause or tweak your ads until you’ve reached at least 1000 people!

5. You test only one type of Facebook ad format

5 ad formats in Facebook Ads Manager

Facebook ads not delivering although you did some split testing? It’s probably because you’re sticking to one ad format only.

Using and testing only one type of Facebook ad formats is a road to nowhere.

First, the chosen ad format might not be consistent with your objectives. I’m sure you will agree that it’s a poor decision to place photos if you can tell your story with a short video.

Plus, you can’t be 100% sure that other ad formats won’t bring you better results.

So, we highly recommend that you test all types of Facebook ad formats and choose the ones that your audience best responds to.

6. You use the ideas that proved inefficient

Let’s say you’ve already used messenger ads 1000 times and you can safely say that they do not bring you the desired results. However, you are still full of hope and continue using them. Or you create new ads and try different ad formats but still target the audiences that are clearly not interested in your offer.

Why do some entrepreneurs do that?

Frankly speaking, I don’t know. But most people make this mistake very often, which leads to their Facebook ads not delivering.

Remember, if you have tested an ad and you’re 100% sure that it doesn’t work for you, you need to get rid of this with no regrets.

7. You’re setting up a too low or too high daily budget

Daily budget of a Facebook ad campaign

Setting up an inadequate advertising budget can also lead to your Facebook ads not delivering.

If your Facebook ads campaign budget is too low (less than $10 per ad set), it won’t be possible for you to cover your whole audience. It means that not all potential customers will see your ad. However, if your daily budget is too high (more than $100 per ad set), you will just waste your money.

You have to remember that your ad is competing against other ads and yours has to stand out from the crowd. This is only possible if you set a reasonable daily budget that will allow you to reach your target audience.

You can raise the budget to a hundred dollars per ad set or even more only if a certain ad or ad set performs really well. But even in this case, one should watch it carefully and lower the budget as soon as the ad’s performance drops.

8. You keep showing your introductory Facebook ads to past purchasers

Well, you know how it happens. You order a pair of shoes online, and next two weeks, you’re being followed by a shoe ad.

Showing the same Facebook ad to the people who have already bought something from you is also a waste of time and money. These ads are no longer relevant for them. Besides, when people see the same ad over and over again (after they actually bought your product), they usually find it annoying. No wonder your Facebook ads are not delivering!

That’s why you need to exclude all past buyers from your newcomer-aimed advertising campaign and add them to another one – an ad campaign designed specifically for warmer audiences. Otherwise, you will lose your money hand over fist.

9. You don’t prepare your website for advertising

That’s quite a common reason why your Facebook ads are not delivering. Beginner entrepreneurs focus on promotion so much that they totally forget about their site. And what happens when you spend days trying to invite as many people to a party as possible and forget to prepare for the party?

That’s right! The guests get disappointed and leave.

Same goes for digital marketing. Creating a great ad is not enough to make people buy from you.

If a person comes to your website and sees products without pictures or reviews, he or she will definitely leave your store. That’s why before starting any promotion campaigns on Facebook, you need to prepare your products for advertising.

Make sure that all the product pages have high-quality pictures and lots of customer reviews with photos. What’s more, check if the price in your ad corresponds to the price in your store! If it doesn’t, people will be unhappy about your offer and your store in general.

Also, while it’s really important to make your whole site look good, you want to pay extra… no, ultra-attention to the page of the product you want to advertise.

Besides that, you can set pop-up ads on your website in order to collect emails and use them for your future advertising campaigns.

10. You launch Facebook ads at a random time

When do you usually launch your Facebook ads? Do you have a schedule based on research? Or you just trust your instincts?

Timing is a very frequent Facebook ad mistake. That’s why you need to consider the time zone and lifestyle of your audience. For example, if you’re advertising for moms in the USA, your ads have to be shown around 9 pm after the kids have gone to bed in this time zone.

To plan your Facebook ads correctly, we strongly recommend that you study your audience carefully: who are these people, where do they live, what is their lifestyle, etc.

I hope these tips will help you understand why your Facebook ads are not delivering. Or help you avoid such situations if you only plan on starting an ecommerce business and promoting it on Facebook.

Read about Facebook ad mistakes.

Marketing To Millennials: 10 Steps To Winning Younger Customers’ Trust

 

Is there anything special about marketing to millennials? What do you need to do if your target audience mainly consists of millennial consumers? And what do millennials mean, exactly? Go ahead and find it out!

Ah, the millennial. The person whose generation has its heads buried in smartphones and tablets while speaking in slang that is ever-evolving. But the generation of millennials is a force to be reckoned with (and taken seriously).

As of 2020, the generation’s full spending potential was estimated at $1.4 TRILLION. With that much spending power on hand, it’s clear that marketing to millennials and selling to them is a huge deal. So, in this article, we’re going to cover who the millennial is, why his spending power is so important, and what trends and tricks there are to getting him to swipe that card (or just tap to pay).

What is a millennial?

A millennial is a person born between 1980 and 2000 and part of the last generation of the 20th century. They are a young consumer group that is currently in the mid-20s to early-30s age range, meaning they’re in the prime of their spending power.

Why market to millennials?

Millennial customers are a demographic that has profoundly propelled the new age of digital growth, which in turn has changed marketing strategies and practices and the retail industry.

As noted earlier, with an estimated $1.4 trillion spent in 2020, millennials hold greater spending power now than any other generation before or after it.

With the rise of technology and ecommerce, it’s even more important to market products or services with millennials in mind. The thing is, they grew up alongside booming digital advancements and will define and change retail for the coming decade.

How are millennials changing retail patterns?

The younger generation is changing the way retailers work

It’s all digital now (and price competitive). According to Invesp, more than 54% of millennials make their purchases online, and 45% admit they do it because they can compare products and prices. This means it’s imperative that brands have an online shop to appeal to this powerful generation of consumers. A social media presence is also a must-have in today’s world, with Awario stating that 74% of shoppers are compelled by brand social media accounts.

Millennials are also, more than any other generation, concerned about making a connection with a brand. They want to be treated right (good customer service is essential) and courted with sales, coupons, and membership exclusives.

Forbes finds that 60% of millennial shoppers stay loyal to brands that demonstrate this behavior. Beyond sales and loyalty, though, is a generation holding great value to ethic sustainability and local sourcing. If you’re a brand or company that is very eco-friendly, chances are you will resonate greatly with a millennial shopper. In fact, 75% of millennials are more receptive towards socially-responsible brands.

Best marketing channels for millennials

So we’ve made one thing clear – you’ve got to be digital to capture the modern millennial audience. But what are the best channels to use? (You probably guessed already).

  • An online store

Yes (obviously), you’ve got to make your merchandise available online. If you’re having trouble with the technicality of getting started with a web shop, we offer a convenient plugin solution.

  • Facebook, YouTube, Instagram, and Twitter

Again…no surprise – the generation that grew up with social networks stays on social media. Thanks to a plethora of interface changes, it’s easier than ever to connect to audiences with live-streaming video, image carousels, and targeted ads. With a reported whopping 90.4% of millennials on social media, there’s an astounding opportunity to get your brand in front of buyers. 77% of American millennials are active daily on Facebook, 70% on Instagram, and 66% on YouTube, and these numbers are encouraging for businesses that have a digital presence.

How to market to millennials: 10 pro tips

10 tips on how to market to millennials

By now, it should be clear that millennials hold great spending power in the year and future come, and they are specific about what they want. So how do we actually get their attention?

#1 Tell a story with your brand

Millennials don’t trust traditional marketing and want to hear a relatable, inspiring story or mission that a brand holds. What drove you to start your own business? What need did you see in the market and how did you go about fulfilling it? Answering such questions is a must when marketing to millennials. Tell your story on your website and through engaging content on your social media channels.

#2 Make the engagement real

As a generation that values brand connection, millennials are more likely to favor a brand that speaks to them (literally). If you are seeing questions about items or a service you offer on Twitter or Instagram, for instance, respond! Thank customers for their opinions and feedback. Showing that you are responsive and alert will earn points.

#3 Let your customers be your word-of-mouth

Reviews and testimonials matter. In fact, 97% of millennials look at reviews before making a purchase, and 89% are trusting of what they read. Again, this is unsurprising since millennials hold high value to authenticity of a brand. If you have an online business, make sure you add a customer review section to your website – if you’re unsure where to start, we have a great add-on to make it happen.

#4 Be socially-cool

As we mentioned earlier, millennials are all online on social media, so it’s definitely a great idea to have accounts set up so you can post content to tell your brand story, beliefs, and sell your products.

Utilize interactive features such as Instagram Stories and polls on Instagram and Twitter to engage and get feedback from millennials. Launching a product? Show some of the behind-the-scenes on a Story. Is your product development stuck between 3 colors for a product? Ask your audience what they like best.

#5 Seek out influencers

In the age of social media and the need to be relatable, millennials seek out people just like themselves as sources of authority (not big-name celebrities). So don’t hire an A-list actress for a campaign — reach out to an influencer to sell a product. Let him or her tell a real, engaging story that millennials will be able to relate to.

#6 Go beyond classic paid ads

Millennials spend lots of their time online, which makes them nearly immune to traditional advertisements. If your store products are suitable for making shoutouts or launching giveaways, go for it! Partnering with influencers in your business niche, you will be able to create memorable, naturally-looking posts that don’t look like annoying direct ads – and therefore, are more likely to trigger the desired action.

#7 Utilize memes

If you regularly browse social media or follow pop culture accounts, you definitely know what a meme is. Defined as a humorous image, video, or text that is spread by social media users, memes are popular because of the relatable and funny message present. They represent a community of relatability, which is very crucial to millennials.

Memes are a powerful marketing tactic if you can fit some into your brand voice and personality. And if you are successful, memes can boost engagement since people often share them on platforms such as Twitter and Instagram, helping you gain followers along the way.

#8 Make your content visual

Whether you are preparing a Facebook post or making a draft for your in-store blog article, make sure the idea of your entry is clear immediately. As a rule, millennials tend to ‘scan’ the content they come across. So, creating a text, use shorter sentences and paragraphs, bulleted or numbered lists, and subheadings explaining the purpose of these text sections. And, with any type of content, go for high-quality infographics, GIFs, non-stock photos and other branded visuals that explain your idea quicker and better than words.

#9 Create winning user experience

What happens to a person after he or she likes your ad and decides to check your offer out? That’s right: this Internet user visits your store and expects it to be easy to use and navigate.

Given that millennials commonly use mobile devices for web surfing, your goal is to create a mobile-friendly shopping destination that doesn’t take forever to load and doesn’t make the visitors confused about their next on-site steps.

#10 Show your company culture and values

As we noted, millennials like companies that show a relatable and inspiring story. Going hand-in-hand with that is a company’s culture and its values. Are you laid back and have a relaxed work environment? Do you have ongoing sustainability efforts? Do you give back to the community and organize socially responsible events?

These are things to consider and show on social media channels to attract millennials as well as professional platforms such as LinkedIn to leverage company image and attract potential hires.

Summing it up, when marketing to millennials, keep in mind that this generation is not only tech-savvy, but educated. Besides, this audience holds the greatest spending power ever. Focus on creating an authentic brand boosted by a strong social media strategy, easy-to-use website, and great customer service.

Read about marketing to millennials.

How To Attract Customers To Your Store With Channels Other Than Social Media

How to attract more customers to your business? A common method for promoting a dropshipping store is using various social media platforms. But, what other tools and channels can you implement into your marketing strategy as an alternative?

By now, it has become clear that online promotions are essential to attract customers to your business. Once your online store is launched, it is highly unlikely that people will find it by themselves. So, any entrepreneur that looks to start an online business needs to come up with a proper marketing strategy.

Essentially, if you don’t come up with a marketing plan, you risk ending up with a business that doesn’t bring you any income.

To make sure your business comes out on top, we have gathered a list of the most effective ways to attract customers online. However, this time we decided to exclude social networks.

We know how substantial social media is for marketing purposes, but on various occasions, they can simply be ineffective. For example, different audiences simply don’t use social media, thus you won’t be able to promote your products to your target audience. Another reason why social media can be useless for promoting your products is if you’re selling items that have advertising restrictions.

So, how do you attract customers if you can’t or don’t want to use social media for some reason?

How to attract customers with search engine optimization (SEO)

If you’re expecting online users to find you, then you need to focus your efforts on search engine optimization. When people intentionally search for specific products, they usually do so with the intent to buy them. This is why SEO is important – by optimizing your website, you increase the chances of people finding it organically.

Let’s cover the basics so that you can understand what you need to focus your efforts on.

A great SEO strategy includes the following aspects:

  • Researching related keywords to find the types of keywords customers are using in their online searches
  • Optimizing the website based on the keywords
  • Working on content marketing to attract more customers organically

Now, let’s look at each aspect in more detail.

Researching keywords

how to attract customers keywords

Keyword search is the very first step in any ecommerce SEO strategy.

To make sure you properly handle this aspect, simply follow AliDropship’s strategy of finding the best keywords for SEO: you’re welcome to check it out here!

Website optimization

how to attract customers seo optimization

Once you’ve found your keywords, you need to optimize your website based on these keywords.

First off, focus on using short URLs. Google prefers shorter URLs to longer ones.

Second, fill your product pages up with content, and keep in mind that Google prefers long content. If you don’t know what content to use to fill your pages up, here are a few examples:

  • High-quality detailed descriptions
  • How to use the product
  • Customer reviews/quotes

The aim is to provide Google with as much information as possible. By doing so, you increase the chances of your page ranking higher in search results.

Need more tips? You’re welcome to go through our Product Pages Optimization guide!

Content marketing

Content marketing is aimed at reaching your potential customers, communicating with them, and motivating them to buy your products.

Generally, content marketing comes in the form of a blog, used for publishing articles about your products. Moreover, by launching a blog you can generate more traffic to come to your website organically. That’s why we invite you to check out the benefits of blogging in ecommerce, to take a look at some great blogging strategy examples, and of course, to check out a smart strategy of repurposing your older blog content.

How to attract customers online with an email marketing campaign

An email marketing campaign is an integral part of any ecommerce business. To this day, it is still one of the best methods for increasing engagement with your customers and convincing them to purchase from you.

How to collect emails for your campaign

how to attract customers email

To properly implement an email marketing strategy, you’ll need to set up an email list. And to do so, you need to gather consumer emails or have them subscribe to your email newsletters.

So, here are several ways for you to collect emails:

Pop-ups are small windows that automatically appear on a certain page after a specific user action, page scrolling, or just after a specific time.

  • Subscribing to store news

Offer them to subscribe to your email notifications so that they get notified about new sales, discounts, etc.

These are just a few ways you can use to effectively collect your customers’ emails and contact them back. You will find more tips from our digital marketers in this article!

What to write in your emails

Now that you have a general idea of how to collect emails, you need to put them to good use. So, here are some email marketing strategies for you to consider:

  • Season, holiday, or special themed sales

The word “Sale” always brings a lot of attention to a particular store which results in attracting lots of customers. Throughout the calendar year, there are numerous occasions when you can start a sale around a specific theme. This is a clear opportunity to attract some customers and sell them what they are interested in.

how to attract customers abandoned cart

It is very common for consumers to abandon their shopping journey for whatever reason. So, don’t get discouraged if it happens to you. Instead, send notifications and remind people about what they wanted to purchase.

  • Automated email series

Create a chain of emails that will contain valuable information for your customers. It can contain insights on your niche, special product offers and deals, coupons, etc. As long as you give your email subscribers valuable content, they will keep returning to your store and can even become your loyal customers.

Want expert advice on creating a professional-looking email sequence? Our in-house Forbes contributor is here to share her automated email marketing advice!

How to attract customers to your business with influencer shoutouts

A common strategy used by various brands is promoting their products or services through influencers.

Who is an influencer? An influencer is someone who has a large following on a specific social network: we have previously talked about YouTube influencers and Instagram influencers in more detail. Influencers share insightful and useful information on their preferred niches or industries. It can be anything really, from sports to foods, to photography, to gadgets, etc.

So, what’s the strategy? Nothing too difficult really.

What you need to do is find an influencer who specializes in a topic that is relevant to your online store and contact them so they can shoutout your online store.

Essentially, by collaborating with an influencer who has a similar niche to yours, you promote your products or service to your potential customers.

How does it work?

All you have to do is come to an agreement on what you will give them in return. Of course, many influencers set a specific price for their shoutout.

However, you can also provide them with an item or a few from your store. Thus, they can promote your products, give an honest review on it, and in the end keep it. It’s that simple and everyone will be satisfied.

How to attract customers using Google Ads

Everyone is familiar with Google, right? After all, it is one of the world’s biggest companies and perhaps the most popular search engine on the Internet.

Besides all that, it can also be a great instrument for you to find and attract more potential customers. You have a few ways to attract customers on Google, through “Google Search” and through “Google Shopping”.

Google Search

how to attract customers Google search ad

Let’s start with the first one. Google search is perhaps one of the most popular Ads services out there. It displays ad texts when an internet user uses various keywords specified by the advertiser.

Compared to Google Shopping, Google Search allows you to use more keywords you wish your product to be seen for. Moreover, it allows you to use more textual content, including even a product’s description. Here are some examples to give you an idea! However, that’s where it’s limit lies: unlike Google Shopping ads, search advertisements are text only.

Google Shopping

On the other hand, there is Google Shopping and it is perfect for ecommerce store owners. All you need to use Google Shopping is a product feed, Google Merchant Center, and an ecommerce website. Google Shopping ads are usually shown at the top of the search results, which is great in terms of visibility.

However, it is a bit more complicated than Google search. Whether your product appears at the top is heavily based upon your “Product feed”. It consists of various information about the product: the brand, quantities, sizes, colors, etc.

So, to ensure your product pops up, you need to carefully optimize your Google Shopping data feed. The challenge here is to provide all the different attributes that Google wants and provide it in the format that Google wants.

The key thing to remember when using any of these ad services is that these are PPC ads. A PPC (Pay Per Click) ad is a form of advertising, where you only pay when someone clicks on your ad.

So, essentially, when setting up any of these tools for your promotional purposes, you need to optimize your ad spend budget. If you want to know what is the ideal budget to set – unfortunately, there is no clear answer.

Nevertheless, we encourage you to start with a small budget and work your way up. Even if you don’t get sales right off the bat, you will get data. And in online marketing, data is very valuable.

While your ads are running Google will learn about your audience and their preferences, and can find various connections to their buying patterns. As a result, your ads will be shown to more consumers with similar buying behavior.

When can I expect to see results from these methods?

It is quite difficult to tell, as there are a lot of factors that affect each method.

  • SEO

If we’re talking about SEO, the results vary heavily. However, experts state that it takes about 6 months to see notable results.

And the 6 to 12-month time period is when you will see the largest gains. Keep in mind that SEO is not something you set up and wait for to bring you results. It requires you to always keep track and manage it to see any lasting results.

  • Email marketing

Moving on, an email marketing campaign can take even more time to see sufficient results. Especially if you’re starting from scratch and don’t have an existing email list. You’ll need to build one so that you can launch email campaigns.

And when you focus on creating an email list, the key is patience. It can take up to 6 months to create a fully-fledged email list of customers who want to subscribe and follow you.

Just remember that email marketing campaigns are used for establishing long term relationships with your customers.

  • Influencer marketing

How soon will you see the results of collaborating with various influencers? It depends.

We know that’s not the answer anyone wants to hear, but that’s how it is. It all depends on your brand, product, budget, process, and how you execute your strategy.

If you properly execute your promotional campaign, you can see results within 3 months.

  • Google Ads

Attracting customers through Google Ads is probably one of the fastest ways to get traffic, leads, and sales.

However, it takes time to create an effective campaign and it involves lots of testing. Nevertheless, you will see the first clocks and traffic boost almost instantly.

But to see successful long-term results, it can take weeks or even months.

How much does it cost to attract customers with these methods?

  • Search Engine Optimization

Optimizing your store by yourself isn’t going to cost you much: if you don’t use any paid research tools, you can actually complete all your SEO-related tasks for free.

And even if you decide to ask for professional assistance, you can find quite affordable options from high-level experts. For example, you can get a SEO Starter Pack for $69 only, and order SEO-friendly articles for as little as $30 per a small one. And this SEO Image Optimizer, for its humble cost of $39 (one-time payment only!), will not only help you improve your site ranking, but also cut down its loading speed for a higher customers’ convenience.

  • Email marketing

How much does an email marketing campaign cost? It all depends on your business type, of course. Essentially, it all depends on you and how much you are willing to invest in your campaigns.

For example, an individually made automated email sequence will cost you from $89 to $199 depending on the number of messages in the series. And integrating an email subscription form into your website will only cost you $59.

  • Influencer marketing

It is important to mention that the pricing may change depending on the platform and the number of subscribers.

So, according to recent reports, here is the average cost depending on the platform and the number of followers:

  • Facebook influencer pricing: $25 per 1,000 followers
  • Instagram Influencer pricing: $10 per 1,000 followers
  • Snapchat Influencer pricing: $10 per 1,000 followers
  • YouTube Influencer pricing: $20 per 1,000 followers

Keep in mind, however, that influencer pricing varies depending on the person, as some people can set their own prices.

  • Google Ads

Similar to other methods, there is no clear answer, as there are many factors that influence the total cost. The industry, products, and services, competitors all influence the advertising costs on Google Ads.

The average cost-per-click on Google Ads is $1 to $2.

However, it is worth mentioning that on average mid-sized businesses spend $9,000 to $10,000 on advertising per month.

Here is the average CPC based on a specific industry.

As we’ve previously mentioned, there are a lot of variables that influence the costs of running a PPC campaign. But almost any kind of business can make Google Ads work. It all depends on what you are aiming to achieve and how much you are willing to spend.

When is the best time to implement these methods to attract customers?

This is a very common question among many business owners and the answer for every method differs.

Let’s start with SEO. With this method, the sooner you implement it the sooner you will see the results. Like we mentioned before, it takes some time to see any sufficient results, so be sure to implement this strategy during the website development stage.

On the other hand, influencer marketing, and Google Ads should be implemented when the store is fully functional and you are ready to sell your products.

However, if we take email marketing, you can’t exactly set up a campaign without the proper resources. It takes time to acquire and create an email list of active customers. In this regard, when you manage to complete your email list, should you start an email marketing campaign.

Final takeaways on how to attract customers to your dropshipping business

It is evident that there are many ways to promote your dropshipping business and attract customers online. All of them are effective in their own way, but it will take some time to see any lasting results. Of course, a lot depends on how you approach and adapt these methods to your business.

So, how to attract customers? Besides the ever so popular social media platforms, you can turn to search engine optimization, set up an email marketing campaign, collaborate with influencers that are close to your niche, or set up a PPC campaign with Google. Remember, most of these methods require some time to kick in and get going, but the end results can be very rewarding.

There are many ways to attract customers online, but surely you want them to come to a website that’s professionally made and designed? Well, you can get one with AliDropship! You will receive a fully optimized online store that will create a lasting impression on your customers and generate sales.

Read how to attract customers.

Custom Product Labels: How To Draw Attention To Your Best Deals In 1 Click?

Are you looking for ways to increase your store conversion rate? Would you like to highlight your product offers and grab customers’ attention? Actually, there is a way out – add custom product labels to your product images by means of the Product Labels add-on!

Product labels: what are these?

Let’s start with the basics. What do we mean when speaking about product labels? And why do you need them? Is it true that they can significantly boost your online store sales? Actually, they can. But first things first.

These are not ‘physical’ packaging labels as you might have thought. When we say ‘product labels’, we mean the labels added to your in-store product images.

a screenshot showing an example of item labeling

Why such labels are a must-have for online stores

It’s no secret that nowadays it’s images that run mass media. So it means it’s not enough for ecommerce entrepreneurs to create a perfect product page, write a profound article and so on. It’s more important to convince Internet users to visit your landing page, place an order, etc.

If you want to reach these targets, you need to understand that nowadays the majority of Internet users scroll the feed down until they find something that draws their attention. As a rule, this is all about catchy images and captivating headlines.

However, you probably guessed it. In practice, not every picture is capable of attracting potential customers to your ecommerce website. So what should it contain in order to make online shoppers visit your website, stay in your online store, and make purchases?

Okay, well, a number of outlets have already undertaken studies to determine a customer’s behavior. So the team of Invesp figured out that more than 2/3 of online shoppers mainly buy  items at a discount. But what’s the most effective way to inform a customer about special offers and discounts and make sure that they will notice this?

It remains for you only to put 2 and 2 together. Internet users tend to pay their attention mainly to images, right? So this is the very place to put mentions of discounts, sale seasons, low stock, etc. And it’s the Product Labels add-on that will help make the most of this action!

How can Product Labels add-on help you sell more?

Actually, in order to let you easily highlight your special offers and draw potential customers’ attention, we introduce our new IT solution for business – it’s the Product Labels add-on!

The Product labels add-on is an IT solution that is designed in order to let you add different kinds of labels to your product images.

an image showing examples of custom product labels this add-on suggests

Well, the idea behind this add-on is using a product label instead of splashing thousand words so that not a single customer could leave your website empty-handed.

So how can you benefit from the Product Labels add-on? In practice, it helps you complete the following tasks:

  • Grab visitors’ attention with animated labels on your product images
  • Create a sense of urgency with labels from ‘low stock’ category
  • Boost sales by means of attracting customers with ‘hot deal’ labels
  • Increase your store conversion rate

How Product Labels add-on works: FAQ

a picture showing how to use custom product labels for business

First of all, we would like to mention that using the Product Labels add-on doesn’t require you to have special skills and competences. It works almost automatically, so you can add eye-catching and high-converting labels to your product images in some clicks.

  • What is necessary to let the this add-on work?

Please note that if you want to use the Product Labels add-on, you need AliDropship Plugin or AliDropship Woo Plugin installed on your website. What’s more, at the moment, the Product Labels add-on is not compatible with such themes as Flatsome, Storefront, Shopkeeper, and Shopper.

  • How to install the Product Labels add-on? Is its setup included in its price?

The price of the Product Labels add-on does not include its setup. Feel free to order its setup service here if necessary. However, this is absolutely not challenging to install this add-on, so you can do it yourself.

  • How to put these labels on your product pages?

Actually, this is one of the easiest parts. When you have installed the Product Labels add-on, you will see the Product Labels section in the admin area of your website. So you need to move to this section, choose a label category, label itself, placement, and determine priority.

a screenshot demonstrating how to use product labels add-on for business

Why have we noticed such a notion as priority? Well, pay attention to the fact that the Product Label add-on is able to automate the process of adding custom product labels to your product images.

This add-on lets you choose lots of labels for one product page: Low stock, Sale, New product, etc. Meanwhile, only one label will be shown on the image. So you are able to customize which labels will be the first priority for each product category.

Are there any other ways to automate the process of product labeling? Yes, there is one. You are able to enable automatic product labeling.

a picture showing how to customize product labels add-on

Now it’s you who determines which discount means the best deal, and which amount of items left in stock will trigger the ‘low stock’ label, etc.

By the way, despite the fact that there are plenty of different labels you will find in the add-on catalogue, we’ve decided to provide you with an option to add your own custom product label. So you will be able to benefit from your own design solution.

What other features does the Product Labels add-on have?

  • 8 label placements

a picture showing a wide variety of customization options this add-on provides

  • 4 animations types available

a picture showing a wide variety of customization options this add-on provides you with

  • Time settings

a screenshot showing time settings the product labels add-on provides

  • Automatic labeling

a screenshot showing automatic labeling option

  • Autoresizing labels for different pages

a picture showing an autoresizing option product labels add-on suggest

Summing it up: custom product labels and their sales boosting potential

a picture showing the benefits product labels add-on provides you with

Well, what’s the formula of growing sales in your online store? How to sell more? In fact, there are lots of factors affecting this.

We know for sure one of the aspects we can easily optimize: making your product offers more eye-catching. The Product Labels add-on is the tool that will help you with this!

So feel free to add different built-in attention-grabbing product labels to your product images and make sure no one internet user will ignore your offers or leave your website without a purchase. Beyond this, we hope you will be happy about the multiple customization features the Product Labels add-on provides you with.

So don’t miss the chance to highlight your product offers and boost sales with the Product Labels add-on from AliDropship!

Learn more about product labels add-on.

Online Contest Software: Engage With Your Community In Style!

Are you looking for ways to increase your social media engagement? Would you like to boost your sales and make the most of your online store? If so, it’s time to check our new online contest software: the Giveaway Template we’ve integrated into the Landing Pages add-on!

We bet as a store owner you’ve been trying to figure out how to drive up engagement and increase your influence on social media. You might have even googled ‘how to go viral’.

They say there’s no silver bullet when it comes to increasing brand awareness. But it looks like there is one.

It’s time you turned your attention to the most incredible combination developed to help you catch a viral wave and add to your social currency. Contests and landing pages are just meant to work together towards a more discoverable business appreciated by a strong community of loyal customers.

Why run online contests and giveaways

Being the cornerstones of viral marketing, contests and giveaways can create a buzz around your brand and give the exposure it needs.

Plus, the chance to win a valuable prize creates a positive attitude towards the business. You can use this fact to strike up a conversation with your community and engage your audience.

Contests and sweepstakes have a temptingly low-effort entry. All you need to do to enter one is to somehow interact with a brand’s social account. Typically, you just share the contest page on your social media for a chance to win a cool prize. That’s why everyone is so obsessed with giveaway contests.

Social media shares are not only about numbers you can get. Contests can do a fantastic job of nudging users to invite others to check out your brand. People will share your contest with their friends who are very likely to share the same interests.

As you might have already guessed, this means your store is about to get referred leads. These leads are obviously much more interested in your domain than those who you might find in your random marketing efforts.

Just imagine if every person who shares your contest on social media brings two friends to your website, you’ll get an effortless 20% uplift! This creates a viral loop and opens up unlimited possibilities for growth.

To sum it up, with contest landing pages, you can:

1. Create buzz and increase brand awareness

2. Increase your social media presence

3. Engage with your community

4. Collect leads

5. Promote your product

6. Encourage people to visit your store

7. Drastically cut down on your Cost Per Acquisition

8. Get valuable insights into your target audience

Wondering how to achieve all of these? We’ve got you covered!

Meet AliDropship’s online contest software and enjoy the difference it makes!

With the brand new Contest template developed for Landing Pages add-on, you can create giveaways in just a few minutes. Have a look at the demo contest landing page.

a picture showing an example of a landing page online contest software suggests

You won’t need to sell hard to grow by leaps and bounds using contests. This time everything will work in a pretty much different (and exciting!) way.

Well, no more theory! Let’s jump to practice 👨‍🔬

How to choose a prize for your online contest

We recommend selecting such a prize you’d be happy to get yourself. Why bother competing for a one-penny-worth thing? Be honest with yourself. Would you enter a contest to win a low-quality useless stuff?

Rather, a prize that has that vava-va-voom is bound to attract participants. Obviously nobody would like to miss a chance to get hold of a nice freebie.

The Contest template we’ve developed for Landing Pages add-on does not oblige you to stick to a product. Think what your target audience would enjoy receiving. A good draw might be an awesome product, a helpful guide, a gift certificate, or a free download.

In short, create an incentive for a person to tell about your business on social media. Regardless of what you pick as an award, your financial investment is hilariously insignificant in comparison to what you can (and will) get instead.

How to create a viral contest page

We closely followed the best practices when developing online contest software, so you can quickly craft a perfect giveaway using the Landing Pages add-on. The professional-looking ready-made Contest template is filled with demo content you can take advantage of.

Pick catchy visuals

Visually pleasing, the template has all the right accents. A large featured image, a standout call-to-action button, and the urgency elements play their own crucial role in realizing the full potential of your contest landing page.

No matter what goal your landing page works towards, it should include attention-grabbing visuals. Fixed when you scroll the page, the large featured image plays a crucial role as it reflects the mood and feel of the page. The front-end builder offers a number of customization options for your featured image. Make sure to check them out in this detailed setup guide.

a picture showing a contest template featured image

Explain the contest terms and conditions

Start off by revealing the contest details. Add a compelling copy where you state clearly when the contest ends, how to enter, and how many prizes are being given away.

an image that shows a giveaway countdown timer you get

Show how much time is left to participate

A countdown timer is a must on each and every contest page. People tend to procrastinate when they feel they are not limited by time. To create urgency and get people to act fast, give an added visual trigger.

A large countdown timer like the one used on the demo landing page shows when the contest will be closing. Looks damn compelling!

a screenshot of the contest template countdown timer

Make it clear how to take part in the contest

Once potential participants are familiar with ‘what’, it’s time to get down to the ‘how’ part. Explain how to enter the contest and how points are scored. The Landing Pages add-on provides four social buttons to fulfill the task:

1. Facebook like button (add a link to your Facebook page here)

2. Facebook share button

3. Tweet button

4. Pinterest save button

These tools are sure to tap into engagement and grow your social following. Not only contest entrants will spread the word about your brand, they might also stick around as your followers.

a picture showing a social share block at a contest template

Thanks to the built-in Mailchimp integration, the Contest template is here to help you resuscitate your email list. The entry form is extremely easy to use: it’s the only field to fill that won’t turn visitors away.

You won’t just get your visitors’ email addresses. You’ll build an engaged email list which is way better news. When an award that a target audience finds interesting enough to sign up is handed out  — lead quality just cannot be better.

a picture that shows contest template mailchimp integration

It might be a good idea to score one point for every entry channel used. This creates an incentive for people to use other methods to get more scores and raise their odds of snagging the prize.

Show how many people have entered

What else can you take advantage of to build a drive to compete for a prize? Try to inspire competitiveness by showing how many people have already entered. Entrant count might well become a contributing factor in the decision to participate in your giveaway.

a picture showing an example of online contest software you can get

Make your contest look trustworthy

Everyone wants to make sure that a giveaway is trustworthy. So, don’t skimp on testimonials. They are a classic go-to hack you can enhance your brand credibility with. Hover over a comment to adjust it to your needs.

Feel free to upload customers’ photos, edit the default dates, and add more reviews by drag-and-dropping the Facebook comment element.

a picture showing social proof on the contest template

At the bottom of the page, you’ll find the disclosure area where you can tell your visitors more about rules, terms and conditions, etc. Your utility pages will open in a popup to keep your visitors from leaving the page.

an image demonstrating contest template disclosures

Work on the entry confirmation page

When your visitors hit the Enter now button, they will be redirected to the Entry confirmation page. This is a great place to experiment with some extra incentive. Why don’t you reward your visitors with a coupon code to encourage those who have already demonstrated interest in your store to discover your product range?

Chances are they’ll find something valuable for them or at least get to know your brand to get back later. Plus, you can use psychology to your best advantage. By offering coupons you’ll make your participants feel like they’ve already won something. By default, the button integrated in our online contest software leads to your Homepage, but you’re free to link to any other page.

A fine background image and an encouraging copy will be a nice finish.

an image demonstrating a contest template entry confirmation

You’re done! Like what you see? We bet you’ll be even more pleased with the results you get. Since you can create an unlimited number of pages with the Landing Pages add-on, don’t waste your time and start building your next landing page!

How to announce your contest

There’s no need to spend a fortune on advertising your contest. Our landing page template is designed in such a way that it can generate free publicity and self-promote thanks to the built-in engagement mechanism. Here’s how you can tell your audience about your contest absolutely for free:

  • Announce your giveaway in your blog
  • Launch an email campaign to let your subscribers know about the contest
  • Publish a post on your Facebook page
  • Create a dedicated post on Instagram and post a story
  • Tweet your giveaway in your Twitter account
  • Tell your Pinterest followers about the new giveaway
  • Show a popup on your website Homepage with a link to your landing page
  • Shoot a video and upload it to your YouTube channel

To fuel your efforts and expand your reach, consider promoting your contest on Facebook, Twitter, Google, Reddit, etc. You’ll capitalize on your advertising investments in no time.

Your contest is over. What’s next?

The giveaway came to an end and you picked your winners. You can contact them via email, make an announcement on your social media page, or publish a post in your blog.

But don’t stop here.

You can ask the winners to send a ‘happy customer’ photo with your product once they get it. User-generated content is great at building trust with your audience and inspiring extra confidence to make a purchase.

Also, we recommend getting in touch with other not so lucky entrants to offer a nice consolation prize. Thank them for taking time to enter the contest and sweeten the pill with a coupon code. Invite them to sign up to your newsletter so that they keep an eye out for the next giveaway.

This way you’ll kill two birds with one stone: foster loyalty + grow your email list. Nice move!

Bonus tip

That’s not all. We’ve got one more trick up our sleeve.

When you run a contest using our online contest software, you will notice that some users are more active than others. These enthusiasts might become influencers you will be able to count on to promote your brand in the future.To establish a trustworthy relationship with them, you’ll want to reach out to them personally.

A good idea is to send them a personalized ‘thank you’ email or to offer them to share their experience with your brand in return for some perks from your business.

In other words, you can build a mutually beneficial collaboration.

What’s more, they might happen to have a large number of followers. This fact is kind of self-explanatory: the more people hear about your brand, the more visitors you’ll get.

To wrap it up, contests and giveaways are a true win-win that simply are too good to miss. They trigger a social sharing cycle and get the viral loop rolling. Keep building your expertise and remember to live up to customer expectations! With the latest addition of an online contest software functionality, our Landing Pages add-on will be an efficient and reliable assistant to help you with all your undertakings.

Read about online contest software.

25 Ecommerce Hacks To Drive More Traffic, Raise Conversions And Boost Sales

Are you new to online retail? In this case, let me share 25 ecommerce hacks that will help you start and develop your online business in 2021.

Commonly, beginner entrepreneurs lack the experience they need to successfully start and develop their businesses. Of course, as they try out different strategies and approaches, they gradually learn how to deal with typical ecommerce issues.

But often, they make a little bit too many mistakes by this time. That’s why in this article, I have gathered 25 ecommerce hacks that will help you drive traffic to your online store, increase your conversion rates and start making actual money with your business.

1. Target long-tail keywords

One of the benefits of search engine optimization is that this traffic is free. Yes, you do have to invest some money into optimization. For example, certain SEO services like Ahrefs or Semrush require paid subscription. But once you have finished optimizing, you don’t need to pay for each site visitor that comes from search engines.

Optimizing your site for long-tail keywords offers at least two more important benefits.

First, such keywords are usually less competitive than short ones. “T-shirt online” will have higher search volume than “T-shirts with a funny cat print”.

Second, long-tail keywords are much more specific. People using them know exactly what they want and have stronger intentions. If I search for “metal guitar picks online”, it’s most likely I already want to buy this product. As a result, traffic that comes from such keywords converts considerably better.

2. Optimize for mobile

Mobile accounts for 65% of all ecommerce traffic and 53% of online sales. It means that about half of your customers use smartphones and tablets to browse your wares. If you don’t make this user experience pleasant, you’re going to lose customers.

The good news is all AliDropship themes are both desktop- and mobile-friendly!

3. Drive traffic that actually converts

Driving more traffic to an ecommerce site doesn’t necessarily result in higher conversions. There are plenty of ways to make people visit your site. But what’s the quality of this traffic?

If a part of your audience gladly follows links but never purchases anything, you should probably switch to another audience segment or traffic source. It doesn’t mean you shouldn’t try to increase the conversion rate of a given traffic source. But don’t get obsessed with it if nothing works.

Remember, 80% of results come from 20% of efforts.

4. Use retargeting ads

Many ecommerce hacks teach you how to drive potential buyers to your online store. But what do you do with the people who did visit the site and then left?

Regular ads are mostly targeted at people who might be interested in particular products. No matter how hard you try, most people who see such ads have no interest in them.

But retargeting ads follow people who visited your ecommerce store and viewed at least a few products from its inventory. After they leave, retargeting ads keep popping up on other sites they visit and advertise the same or similar products.

This can drive former site visitors back to your store.

5. Use email marketing and remarketing

Another way to get back site visitors is to use emails. That’s why many ecommerce businesses try their best to get visitors’ contact information. Besides, such audiences better convert as they already know about your store and products.

You can send emails reminding them of the products they put in the shopping cart (but never made it to the checkout). Cart abandonment is very common in ecommerce. Coupon and discount offers also stimulate former visitors to come back. Even if a person has bought something, it’s a good idea to tell him or her about new goods or upcoming promotions.

You can also use remarketing on Facebook to get back the hotter part of your audience.

6. Speed up your site

Modern customers are impatient. After all, if a particular site doesn’t load fast enough, there are plenty of other resources in the search results. Same goes for advertising on social media. Even if a user clicks on your ad, in most cases he or she is not interested enough to wait more than a few seconds.

So, make sure you compress all images on your product pages and check their loading speed. SEO Image Optimizer tool can do just that – and help you out with a number of other SEO-focused tasks.

7. Use customer reviews and UGC for advertising

People don’t really trust businesses. I mean, of course, most people don’t believe in conspiracy theories. Still, they do understand that no business will ever tell you about real issues related to their goods and services. But real customers don’t lie!

Therefore, it’s a good idea to use real customer reviews when designing your ads. Additionally, you can use other types of user-generated content (UGC) to show your products making people happy. Photos, videos, posts – anything goes!

8. Stimulate buyers to leave reviews

This is one of the less obvious ecommerce hacks. Using customer testimonials and reviews is smart. But stimulating them to write reviews or send you photos is even smarter!

To do it, ecommerce marketers often launch contests on social media or offer coupons for the next purchase in exchange.

9. Show real discounts

Speaking of discounts. Cutting prices is an old but effective method for increasing conversions. But discounts will work even better if you show the price customers would have paid without it. This simple move makes the value of your offer much more obvious.

10. Use split testing

The problem with ecommerce hacks is that most of them are rather abstract. It’s really difficult to provide detailed instructions on what to do with each step of your promotion strategy. Many things depend on your niche and products, where you advertise and so on.

That’s why entrepreneurs should be ready to solve such issues on their own – by using A/B tests.

Also known as split testing, this method drives equal portions of traffic to two or more product pages, posts or ads. In time, you will be able to tell which one works better.

For this purpose, use AliDropship’s Split Test add-on. It lets you compare different versions of product pages and provides detailed reports on their performance.

11. Use seasonal offers

Even if your niche has nothing to do with traditional holidays such as Halloween or Christmas, you should still create special holiday offers.

Customers expect sales and discounts during such seasons, especially during Black Friday and Cyber Monday. All you have to do is to prepare an advertising campaign and decorate your site properly.

12. Deliver more than you promise

Making promises is easier than keeping them. But that’s one of your tools to interest potential buyers. Overpromising can be dangerous: if you fail to carry out these obligations, your reputation will suffer a lot.

Try underpromising instead! And delivering a bit more than customers expected.

Today businesses can surprise site visitors with free shipping, discounts on larger orders, small gifts they put in packages, etc. Such care tokens can turn random buyers into loyal customers and brand advocates.

To create various offers in your store, try using AliDropship’s add-ons – Gift Box, Bulk Discounts and Product Bundle.

13. Create better product descriptions

When making a purchasing decision, people want to know absolutely everything about your goods. Their size, weight, the materials they were made of, whether an adapter or batteries will be required, etc. – details matter!

Take a look at your descriptions and try asking questions as if you were a customer. Moreover, show your customers how a product works!

14. Use videos and GIFs in product descriptions

Describing a product’s functions takes too long. Besides, reading it will not always be enough to make people believe you. But showing is another story!

Short videos or GIFs demonstrating how a product solves a problem can do wonders. That’s why our team mostly uses videos for advertising as well.

15. Use SEO titles that describe solutions

The same approach can be used when you write SEO titles for product pages. If a title simply describes “features”, it can hardly draw attention. But a name that tells readers what problem they can solve with this product is an eye-catching one. “Car seat leather repair paste” – everything’s clear!

16. Improve your category pages

In addition to the previous ecommerce hacks, you may also want to pay more attention to your category pages. Often customers want to learn more about the products you sell before making a decision. They need guidance, tips and recommendations.

That’s why it’s a good idea to answer all their questions on category pages.

17. Use Facebook lookalike audiences

Understanding what kind of people buy your goods isn’t always easy. Some audience segments simply don’t buy anything. That’s why marketers use Facebook lookalikes letting the algorithm analyze your best buyers and find similar users.

18. Use trust badges

Showing trust badges is very important to convince potential customers that your business can be trusted. Unlike traditional shopping, buyers can’t get their goods right after giving you the money. That’s why all ecommerce stores have various security logos.

19. Provide as may payment options as you can

Imagine a customer wants to buy a product from your store. He can only pay with a PayPal account. But you accept only bank cards. As a result, you lose a customer simply because of a technical problem.

The more payment options your business provides, the more clients it can service.

20. Use exit-intent pop-ups

When a site visitor moves the cursor to close your site, is there anything you can do? In fact, there is!

When it happens, exit-intent pop-ups appear on the screen to offer the visitor who’s about to leave a discount or another special offer that can change his or her mind.

21. Create a sense of urgency

It’s good to know there’s a store selling a product you’re interested in. It’s also good to know the seller offers a discount for this item. But what if the discount is temporary or there’s only a few items left in stock?

A sense of urgency stimulates visitors to make decisions faster as people don’t want to miss rare opportunities.

22. Cross-sells

Imagine a customer saw your ad on Facebook and came to your website to buy this item. That’s a success, but you can actually do better! Although the buyer wants to purchase only one particular item, it doesn’t mean you can’t sell more to him or her.

Cross-selling is when you sell complementary goods along with the one your customer wanted to buy initially. By offering goods related to the initial purchase, one can increase the customer’s order value.

Use AliDropship’s Upsell and Purchase Upsell add-ons to sell more products to site visitors.

23. Notify site visitors of recent sales

You have probably noticed that many ecommerce hacks utilize customers’ fear of missing out (FOMO). This is one more method that makes site visitors worry about getting here too late.

The idea is to make a pop-up that appears soon after a person comes to your store and tells that another visitor has made a purchase.

Use Recent Sales Pop-Up add-on to create such notifications.

24. Make checkout faster

Sometimes buyers add a product to the shopping cart, go to the checkout, but then stop. One of the possible reasons why they do it is because your checkout process takes too long, or you make customers fill in too many unnecessary fields, or there’s something distracting them like an ad.

When customers get to the checkout, this is your final straight, the last lap in the race. Make sure it’s as short as possible and there are no turn offs.

25. Don’t make visitors register

You probably already know that, but I’ll say it anyway, just in case. Most people don’t like it when websites don’t let them do something unless they register. It takes time, you have to come up with another login and password, and maybe you’ll never visit this site again.

A lot of potential customers with the intention to buy something will simply leave. Today most businesses allow people to checkout without registering.

Read other articles on our blog to find even more ecommerce hacks and tips. Additionally, on AliDropship, you will find lots of tools for your dropshipping business including AliDropship add-ons. If you’re new to dropshipping, you can easily launch a new business by purchasing an exact copy of our Premium Stores one of which makes over $2 million a year!

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3 Landing Page Tips To Increase Your Online Store Conversion Rate

Are you looking for ways to increase the conversion rate of your online store? Have you ever considered using landing pages to boost your sales? Or don’t you know how to create a landing page that is able to generate lots of leads? Well, here are the most useful landing page tips for you!

Do you remember The Auto Merch, our advanced online store? Right, this is the store run using groundbreaking managing techniques perfected by AliDropship specialists.

And this is the store that managed to overcome a $2,000,000/year mark due to its creators’ efforts.

Monthly performance of The Auto Merch store with 167,010.31 in total sales

Monthly performance of The Auto Merch

We have already revealed the tactics that let the team behind the store come this far. They are glad to share their invaluable experience to give everyone the opportunity to repeat their success or ever surpass it!

They have already explained how to craft a highly effective product strategy, how to create product pages for the maximum conversion rate, how a perfect Facebook ad should look like, and more.

However, we have not touched upon one more issue that is a decisive factor in the success story of The Auto Merch – its landing pages! Fortunately, the store creators kindly agreed to share their unique self-discovered landing page tips for creating the pages that really convert and bring profit!

Disclaimer: The main part of this article comes in the form of an interview with the creators of The Auto Merch online store that makes over $2,000,000/year. The store is available for copying as a part of our beginner-friendly Premium Stores offer for newcomer entrepreneurs.

What is a landing page and what is it for?

Landing page is a specific type of website page optimized to motivate an Internet user to make a purchase. Traditionally, a landing page describes an item, tells potential customers about its main advantages, and convinces them to buy it. Even a person unfamiliar with a product should be tempted to place an order after visiting a catchy landing page.

an image that shows the example of a landing page

An interesting thing about landing pages is that you can’t leave them to view other pages on the site. Landing pages have no navigation at all: their goal is to focus the visitor’s attention on the product, so you can’t go and see the parent category, or the Homepage, or anything else. That’s why, if you take a look at The Auto Merch landing page, you’ll see you can only go to the checkout page from there 🙂

an image showing a landing page pop-up

The Auto Merch’s landing page itself includes a profound article about the product and a detailed description of its advantages. The checkout page where you are taken after clicking on the ‘Check Availability’ button is designed to convince website visitors to buy a product.

a picture showing how to increase a store conversion rate

The main factor here is a huge discount motivating to buy in bulk (as a gift for friends and relatives). These are the very measures that let us increase the average order value in our store significantly. Meanwhile, we achieved it without increasing the conversion cost.

Why did you decide to promote your products through landing pages?

The point is that we used to count on single products pages only. However, in this case, it’s not always possible to achieve all the objectives such as increasing average cheque, motivating to buy in bulk, etc. To date, landing pages account for 70% of the whole website traffic. Meantime, single product pages account for the remaining 30%.

We have noted earlier that the store visitors wish to buy products in bulk. However, if speaking about our landing pages, people are a lot more likely to buy in bulk due to the special offers we always provide them with.

What are the landing page tips you’ve discovered?

We have tested multiple landing page layouts and managed to find certain patterns of influencing the buyers’ actions. As a result, we found the way to create a perfect landing page that has a high conversion rate. So now we are ready to share the most useful landing page tips with you!

an image showing how much landing pages bring funds

Daily performance of The Auto Merch

We were working on the texts, gallery image, CRT, discount sizes, feedback section, etc.

In our case, it was the team of AliDropship developers who did the most part of the job. We, in turn, prepared the technical requirements, showed them the examples of landing pages that we had been inspired by, found the pictures for the gallery, and wrote the article. While testing, we were pointing out the aspects that required particular attention.

After all the changes, we analyzed current conversion rate to decide what worked best. Here are our top findings!

Landing page tip #1: how to evaluate a landing page performance

There is nothing challenging about tracking and analyzing the results of your landing page performance. So let’s consider the car organizer, one of our bestsellers, and find out which ad campaigns are more successful.

an image showing how much single product page brings

Facebook ad campaigns for single product pages (November, 9th)

an image showing landing page tips results

Facebook ad campaigns for landing pages (November, 9th)

As you can see, ad campaigns for landing pages have a lot higher purchase conversion value and ROAS. Meanwhile, the average order value for single product pages and landing pages is $54,81 and $61,89 respectively. Unfortunately, Facebook Pixel is not able to track all the sales. However, if we recalculate manually, we will see that the average cheques are higher, so does the difference between them.

Landing page tip #2: how to choose the items to display on separate landing pages

When running The Auto Merch, we try to analyze the customer behavior and highlight the items that people often buy in bulk. So this is a signal that we should consider creating a landing page for such a product. What’s more, we are now creating some combo offers, and we would like to promote them by means of landing pages.

Landing page tip #3: how to build landing pages in a couple of clicks without any experience

Initially, while creating a landing page for our well-performing product, we had to ask for our developers’ team help as we had to create the page from scratch.

We saw the need for a smart solution that would simplify this specific task. So the AliDropship team of developers started working hard on a new AliDropship tool.

As the result of the cooperation between AliDropship emarketers and developers, Landing Page Add-on was introduced. Kindly read this article to see how Landing Page Add-on works and what it’s capable of!

Landing page tip: use Landing Pages Add-on to create engaging landing pages in several clicks

With this solution created thanks to the cooperation between developers and digital marketers, you can easily make as many landing pages as you want even if you’re doing it for the first time in your life. Sounds tempting, doesn’t it?

And here’s another exciting benefit to note. The landing pages that you create by means of the Landing Page Add-on have a feature that our manually made ones were lacking. This is all about the opportunity to add the shopping cart to a landing page!

In practice, The Auto Merch buyers have been really looking forward to this feature. It would give them the opportunity to buy several variations of the same product and still get the discount for bulk buying. Well, now we are happy that we can improve our offer. So can you!

We hope that the landing page tips of The Auto Merch store creators will help in making the most out of your ecommerce business. Don’t forget that a right landing page is a key to success. And since you are able to build up landing pages in several clicks without any efforts, this success is even closer to you!

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9 Facebook Ad Types To Promote Your Ecommerce Store

Dropshipping business owners mostly use Facebook for advertising their products. In this article, we are going to talk about Facebook ad types available to you.

In digital marketing, one can use a variety of tools and platforms including social media. With over 2.7 billion monthly users, Facebook is the largest social network on the Internet. So it’s no wonder small and large businesses alike advertise products and services there.

Another advantage of Facebook is that marketers can use different ad types for different purposes. Let’s take a look at what creatives you can use for advertising.

Choosing Facebook ad types

If you’re not familiar with Facebook ad creation, let me explain it in a simple way.

After picking a campaign type, you move on to creating ad sets and ad creatives. In the latter section, Facebook lets you choose between a number of options. Available ad types depend on what campaign objective you have picked. Usually you have at least one of the following ad types:

  • Simple image or video
  • Carousel ad
  • Collection ad

Basically, these are all the Facebook ad types you can create. However, they can be further modified.

First of all, you have two options for mobile experience:

  • Add an Instant Experience
  • Add a playable source file (a demo of your app)

Additionally, in the Ad creative section, you can turn the ad into a slideshow (available for both images and videos) or into a video (if you use only a single image).

Choosing an ad format on Facebook and customizing your ad creative

Facebook also lets you pick from a huge variety of sizes, with each suiting a particular placement type (i.e. where the ad will be shown). But our team recommends using the standard placement groups – square (1:1), vertical (9:16) and horizontal (1.91:1).

Picking ad placements when creating Facebook ads

Image ads

Images are probably the most standard type of Facebook ads. This creative consists of an image, an ad copy (i.e. the primary text), a headline, a description and a call to action. In fact, Facebook even lets you pick one of the standard calls to action from its list.

Screenshot of Facebook Ads Manager where the user picks an image for a new creative

Creating photo ads takes little time. Yet, it remains quite effective when it comes to drawing attention. A bright picture with unusual details or an eye-catching headline can make the ad stand out from the rest of the post in the feed.

Facebook also lets you turn images into videos. All it does is makes the picture move a little. But even this simple trick makes such ads more visually attractive.

Video ads

Another efficient way to familiarize your target audience with a product or service is to demonstrate how it works.

A single image has a serious disadvantage: it can only show one item or one scene. Often it is not enough.

But a video can demonstrate a dynamic change. Imagine you see a short video of how a person uses a liquid soap dispenser. Just a few seconds, and you already know what the product does, how it works and how it looks.

Screenshot of Facebook Ads Manager where the user picks a video for a new creative

Although creating video ads takes longer compared to image ads, their efficiency is undoubted.

Carousel ads

Carousels are very similar to video ads in that they can also demonstrate products and their features. However, they can consist of up to 10 video fragments and/or pictures. Thus, even if you only have product images, you can still create a dynamic demonstration with a carousel ad.

Screenshot of how to make a carousel ad - one of the more advanced Facebook ad types.

Additionally, carousels can advertise not just one but a number of products. Marketers often use it to promote product sets.

However, note that users have to manually scroll these images and videos to get to the next one. It means that you need to be really creative to make people want to do it. After all, carousels are “heavier” than most other Facebook ad types.

Post engagement

When you launch certain types of ad campaigns, Facebook offers you to either make new creatives or use existing posts. In this case, a simple post can be used as a regular ad.

Creating a Facebook ad by using an existing post from your page

For example, you can publish a video post and then use it in a campaign. In this case, it’ll work almost the same way a standard video ad does. But I said almost.

What’s important here is that promoted posts can and will get likes, comments and shares. The longer they’re promoted the higher engagement level they get. Later, when you start using the post as an ad, people will still see the number of likes and comments. This in turn motivates them to click on the ad.

Slideshow ads

If for some reason you cannot use videos and don’t want to rely on the “heavier” carousels, there are slideshow ads as well. You can create them from 3-10 still images. When seen by a user, these ads play like videos, which makes them similar to video ads. Facebook also lets you add text overlays and music.

Screenshot of a slideshow being created in Facebook Ads Manager

Slideshows are good for telling stories or revealing more information about a product with a single ad.

Collection ads

Collection ads are very similar to carousels. Both these Facebook ad types can demonstrate different products instead of just one.

Screenshot of Facebook Ads Manager where the user creates a collection ad

But there’s a number of important differences.

First, collection ads are purely mobile and open in a full-screen mode when clicked on. Second, they have a different format. They consist of an image or video followed by a number of product pictures. Finally, the ad takes users to your Facebook store instead of a website.

Instant experience (Canvas ads)

Formally known as Canvas ads, Instant experience is an ad type that combines a variety of formats. When clicking on one of these ads, users can see engaging videos and full-screen images, swipe through carousels, complete forms, read text blocks, view product sets.

Some Facebook ad types can be created by modifying other ad types. This is an example of creating an Instant Experience.

Instant experience allows advertisers to combine different formats to create an immersive mobile experience.

Instant form

This type of Facebook ads is available for Lead Generation campaigns. It looks like standard image or video ads except for one thing. Instead of taking potential leads to your website, this ad lets users instantly fill in your subscription form without leaving Facebook.

Screenshot of Facebook Ads Manager where the user creates an Instant Form

Dynamic ads

Certain ad types can be further modified into dynamic ads. Instead of making unique creatives, you choose a template. Then the ad automatically picks images or videos from your product catalog.

Dynamic ads retarget people who interact with your Facebook page or website and show them relevant products.

A dynamic ad being created in Facebook Ads Manager

This format is good for remarketing on Facebook although it’s somewhat simplified.

Facebook ads have proven to be an extremely powerful way to advertise online businesses and generate more sales. Thanks to them, this online store makes over $2m/year! That’s why we encourage you to experiment with various Facebook ad types and discover the winning combination for your business — or simply go with a ready solution already tried and tested by a skilled team 😉

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