Effective Landing Pages: What They Are And How To Get Them

Today, we are just swarmed with choices we have to make on a daily basis. We weigh our buying decisions carefully and spend increasingly more time and effort on product research and comparison shopping. Jeez, how do you stand out and grab your market share? As usual, we have something up our sleeve. That’s right: we’ll be talking about effective landing pages today! Read on and take notes!

Imagine how a typical website looks like. Beautiful banners, a few dozens of top-selling products, most popular categories, a few competing CTAs, a countdown timer, customer testimonials, attention-grabbing Instagram feed, a subscription form, engaging blog posts, a search bar…  All of them compete for the prospect’s attention. This is what makes a great homepage. This is where visitors can get to know your brand and its values and explore your product range. But regardless of how nice your Homepage is, it is simply too generic and distracting to convert customers effectively. With today’s market being so competitive and oversaturated, you can’t afford to cater all audience types at once. One size doesn’t fit all any more.

An effective Landing Page vs a Homepage

Okay, but what about product pages? Obviously, product pages are designed for products, aren’t they? They are. But on a typical product page, there are also numerous elements that might interfere with the customer purchase journey, distract potential clients from making a purchase, and carry them away from the checkout page. In other words, typical product pages lack focus and fail to prompt engagement. Predictably, this leads to higher bounce rates.

To motivate the people you’ve fought so hard to win to buy from you, you need to capture their interest and hook them with your offer. Here’s when a landing page comes into play.

What is a landing page?

Landing page is a standalone conversion-centric page that your prospects land on after they click your ad (in an email, social post, search ad, etc.) or a search result. It has one goal: to convert by focusing on one offer.

Thanks to this hyper focus on a conversion and immediate engagement they trigger, effective landing pages make a golden opportunity to convert visitors into paying customers. Unlike websites, they give customers-to-be a single path to the destination point and uninterruptedly guide them from clicking on an ad to completing a purchase.

On a landing page, visitors are way more likely to complete their purchasing flow as it’s free from distractions and offers comprehensive information about your product without having them search, for example, for shipping or privacy terms.

In short, the sales landing page concept boils down to the Rule of One: one product, one offer, one action.

Why use a landing page?

According to this survey, landing pages have proven to convert two times more visitors into paying customers than typical product pages. Plus, landing page customers tend to spend twice as much time on a page as those sent to an ordinary web store. In other words, you have much better chances of achieving the full profit potential.

Landing pages offer almost endless growth opportunities to business owners. With effective landing pages, you can:

  1. Promote high-ticket / complicated / new-to-the-market products in a more convincing way
  2. Generate even more demand for your best sellers
  3. Make new product launches a runaway success
  4. Test out product ideas
  5. Run limited-time special offers
  6. Supercharge your paid social and search campaigns
  7. Tailor content to different client segments
  8. Target your prospects in a more efficient way
  9. Win back lapsed customers and decrease drop-offs
  10. Encourage better visitor engagement and get more loyal customers
  11. Create a stronger business and form a deep bond with your customers
  12. Slash customer acquisition cost
  13. See higher ROI
  14. Drive traffic to your website and gain traction
  15. Build mailing lists

These are only the most obvious benefits you can reap from using landing pages. As the saying goes, the sky is the limit.

Who can benefit from effective landing pages?

Great news: landing pages can be your go-to solution regardless of whether you’re a long time pro or you’re just starting out.

  • Are you doing niche research to get started?

You can quickly hit the ground running by giving a few niches a try without investing a lot of time and money in filling the whole store with products you aren’t сompletely sure about.
Here’s how you can quickly understand if your product is going to be in demand on the market: select a product → create a landing page → launch a marketing campaign. If sales are not that great, just give another product a try. Congrats! You’ve just tested your hypothesis without spending weeks and hundreds of dollars on building a whole website!

  • Are you struggling to get sales from an already launched online store?

To get people to know your brand, there’s no need to promote all the products you have in your store. Instead, you might want to pick the most promising items and build effective landing pages for them. This way, concentrated marketing efforts will make your campaigns more efficient. Apart from breaking the sales record, you can drive traffic to your website so your landing page visitors can explore the whole range of products.

  • Have you already launched not only an online store, but also a few marketing campaigns?

If you already have an understanding of how to market products, it’s high time you leveled up your marketing strategy. Thanks to relevant messaging, a compelling call-to-action, and sound social proof, landing pages might be your secret marketing weapon that fuels your conversion rates.

  • Are you an experienced store owner running a successful online business?

Even if you think you’ve tried everything, there’s always room for improvement. With these dedicated pages, you can easily find a new marketing channel and a novel way to reach your target audience.

How to make high-converting and effective landing pages quickly?

Impressed by how much impact can a landing page make? So were we. That’s why we’ve built the Landing Pages add-on to help you zap the competition and get a massive return on your investments. No matter how savvy and experienced you are in dropshipping, our compelling and mobile-friendly landing pages will give your business a major leg up and help you fine-tune your marketing efforts.

These are not just words. At AliDropship, we’ve been using the Landing Pages add-on for months! With landing pages, our stores saw an unprecedented spike in conversions. And we’re absolutely sure there’s nothing that can keep you from doing the same. With this new competitive advantage, everyone can throw together a crazy landing page in no time.

With the Landing Pages add-on, you’ll have:

  • Tested and refined template to deliver spectacular results

An effective landing page template

At AliDropship, we know the ins and outs of the art of conversions. We’ve carefully studied best practices and tried out the most convincing ones to deliver this article-style two-page sales funnel. The results? The proven winning template jam-packed with conversion-oriented elements will give you a jump-start your business deserves and make every product sell.

  • Frontend drag-and-drop builder

Drag-and-drop landing page builder

With this intuitive tool, launching your first page without breaking a sweat even if you’re a total newbie is a pure joy. You can edit the default content and add new elements on the fly, move items up and down or change them up anytime. You’ll see the end result of your work and how your landing page will look once it’s published without leaving the builder. No need to wait for your developer to make changes! But don’t worry – If you’re in the mood for tweaking the template, feel free to add your custom CSS code to get the look you believe works best for your needs.

  • Customizable content elements

Customizable content elements on a landing page

Add and edit paragraphs, visuals, lists, buttons, countdown timers, comments, and more to make the page look and act the exact way you want.

  • Two effective exit-intent pop-ups

Effective pop-ups on a landing page

The add-on detects when someone is about to leave the page and shows a pop-up window that restates your value propositions and gives your abandoning visitors another reason to stay.

  • Integration of the Bulk Discounts add-on

Bulk Discounts add-on integration on a landing page

This powerful tool makes every product a can’t-miss offer and increases the average order value by featuring volume discounts on your product page. Coupled with a countdown timer, the offer is to win lots of sales for you. Once your Landing Pages subscription is activated, you’ll get the Bulk Discounts add-on for free!

We’re just getting started and have a lot planned 😏

Creating an effective landing page that can take your store beyond the typical can now be a snap. The Landing Pages add-on is a surefire way to expand your business and see revenue gains.

View the source.

How To Create Best Product Pages That Make Millions Of Dollars

Do you know how to create the best product pages and make millions of dollars on it? Are you eager to learn from professionals only? If so, you’re at the right place!

It’s an ordinary challenge for dropshippers and ecommerce entrepreneurs as a whole to create product pages. All of them can do this in different ways. Some put lots of text there, others rely heavily on images, few people show off and use animations, etc. But how to strike the right balance to go easy and create product pages that really sell?

We believe that you should always learn from professionals only. That’s why these are the creators of The Auto Merch store that makes over $2,000,000/year who are going to tell you how to create the best product pages.

Have you heard about this store? Ok, The Auto Merch is an online store that is run by two AliDropship employees on maternity leave working half-time. The most special part about this store is that it makes over $2,000,000/year! Sounds great, doesn’t it? And the most interesting fact for you as ecommerce entrepreneurs is not only that the creators of The Auto Merch are ready to share their strategy of managing an online store with you. Now you also have an opportunity to get an exact copy of The Auto Merch and repeat or even surpass the success of its creators!

an image showing auto merch monthly total sales

So make yourself comfortable, we are about to start!

Why is it necessary to edit product pages?

Many ecommerce entrepreneurs don’t even understand why it’s necessary to make changes in the product pages they import from AliExpress. Wham-bam and ready-to-go. They really believe this is enough to just replicate the original AliExpress product pages.

In fact, it’s not. So, why is it so important for dropshippers to edit original product pages, but not just copy them to their websites?

The creators of The Auto Merch outlined several of the most essential reasons:

  • Not all the products from AliExpress have detailed descriptions with the item specifications, making it challenging for a visitor to make a well-informed purchasing decision
  • In most cases, the original product descriptions are written in broken English that doesn’t inspire much trust in the store and prevents its visitors from taking the website seriously
  • Most often, the original descriptions don’t have a clear structure that would let you deliver a compelling marketing message with an inspiring call to action

The store creators believe that a product page needs to have a distinct structure in order to generate more sales, increase a conversion rate, and prompt a successful store performance.

What should the best product pages look like?

an image showing how best product pages look like

The creators of The Auto Merch admit that it took them a while to find a winning strategy to create the best product pages.

So what, in their opinion, defines the best product pages?

  • Clear structure

Perfect product pages should be well structured. First of all, they need to have an introduction describing an issue this product can help you solve.

After that, there should be a main body. Its purpose is to describe the product’s features that can be useful in solving the problem, its strong points, etc.

The concluding part should consist of detailed specifications and call to action.

  • Optimization

A product page should be optimized to let your website visitors easily open it even if they have slow Internet connection. The store creators claim that a well-optimized product page should be about 1.5-1.8 MB. By the way, make sure that your product page design is both mobile- and desktop-friendly.

  • Appealing images

Try to put only high-quality images on your product pages. It’s important to let your website visitors see all the product’s details and make sure the product and store are not fake. What’s more, this is a major parameter of ranking your product pages by search engines.

And please note that few customers are fond of reading into every word in product descriptions. That’s why the store creators recommend that you choose images that show how this or that product is used in practice.

  • Harmony

Don’t forget that your product pages should not be too splashy. If a product page is overwhelmed by images and banners, it can easily confuse your website visitors. So try to strike a balance between attractiveness and informative value.

What elements should the best product pages include?

Now let’s move to the process of editing a product page. What are the essential parts of a perfect product page, and how should you edit them?

Title

In fact, when you import a product page from AliExpress, you are highly likely to edit it completely. The creators of The Auto Merch recommend you start with a title.

As a rule, product titles on AliExpress consist of over 10 words that don’t make a coherent phrase.

a screenshot showing titles written in broken english

The store creators recommend you edit them in order to get a short but insightful title.

a picture showing how product titles should look like

Is this short? Sure! Is this informative enough? Yes, it is. Bingo!

Description

Besides the points mentioned above, it’s also crucial to edit a product description to make it grammatically correct. Unfortunately, sellers who do their best to provide English texts frequently overlook this, but commonly it ends up with awkward automatic translations. See for yourself.

a picture showing bad looking product descriptions

However, the store creators believe that a good product description should look as follows.

an image showing how best product pages look like

BTW, when writing about product specifications, don’t forget to adapt measurement units to the ones your target audience always use. And make sure you have indicated all the measurements in the right way.

And most importantly, remember about the description intent. After your potential customers have read the product description, they should have a burning desire to purchase this product, and not the other way around!

Gallery

If you want to create a product page that is able to convert as many visitors into customers as possible, the creators of The Auto Merch suggest you pay particular attention to the product gallery.

They insist that it’s crucial to compress all the images for the product page or simply give up the images that are too big. In case you don’t do this, it’s highly likely to take lots of time to open your product pages. As a result, it can increase the possibility that Internet users will leave your website before they open it.

Moreover, make sure that there are no unnecessary inscriptions, original brand labels, etc.

a picture showing how suppliers use images

What’s more, it’s a good idea to add images demonstrating practical use of the product. So try to visualize how useful the product can be. In that case, Internet users will be more likely to buy it.

an image showing how to use product gallery right

Product variations

The creators of The Auto Merch admit that they usually have to edit product variations. It’s due to the fact that original product variations sometimes might confuse you. For instance, the first variation is the product color and the second one is its capacity – but there’s only one option per each! This is not the way to do it.

a picture indicating how suppliers make best product pages

That’s why the store creators suggest you check this up and edit the variations manually, if necessary, removing the needless ones.

an image showing how to deal with product variations

And don’t be surprised if you see product variations that include color code, but not names. This is common for AliExpress suppliers, but for the buyers’ convenience, it’s best to rewrite the names of the variations.

Feedback

Beyond this, the creators of The Auto Merch say that they even have to edit customer reviews quite often. It’s due to the fact that the most part of the user-generated content has grammar and punctuation mistakes, etc.

a picture showing supplier feedback section

It would be great if your product page included detailed product reviews that consist of at least 2-3 sentences. What’s more, they should be followed by several high-quality product images from different angles.

a picture showing how to optimize feedback

What instruments can be used to create the best product pages?

If you want to create the best product pages that let you convert maximum website visitors into buyers, you need to spend your own time and effort on this. And here is a logical question: are there any instruments to create product pages in a quick and quality manner?

Yes, there are a number of instruments the store creators actively use to build up product pages!

Image Editor

Sometimes it’s necessary to add or remove an inscription or label from an image, or make other edits, you have a way out! You can easily do these tasks by means of a tool that is built in AliDropship Plugin – it’s Image Editor. So you don’t need to look for a third-party software, then compress your images again and so on. Now you have an opportunity to edit pictures right in the admin area of your online store!

Split Test

If you have several ideas on improving your product pages (for example, choosing between two or three product titles), the best strategy is to simply compare them in action. And now there’s nothing challenging about it since you can use the Split Test add-on. So run tests, find out which tactic performs better, and make the most of your product pages and not only!

Sellika

If it’s necessary to make several product pages look good at once, the store creators use one of AliDropship’s newest add-ons – it’s Sellika! This add-on lets you edit product pages thoroughly in several clicks. Due to the computer vision, Sellika creates well-performing titles and descriptions, that not all the content marketers are able to do, in a split second.

Image compressor

When a product page is fully prepared, the creators of The Auto Merch always check its size. If there are lots of pictures that are not compressed, it’s likely to take lots of time to open this page. And you can’t be sure if it’s ok for your potential customers to wait. That’s why they rely heavily on the Imgix Page Weight Tool in order to make sure that the potential product page is going to open quickly regardless of the device type.

It’s also an interesting fact that the store creators divide their product range on bestsellers and other items. They believe that, in case of bestsellers, it’s a great idea to work on a product page manually as much as possible: find competitors’ pages, analyze titles and descriptions, choose the best ones as an inspiration, etc. Meanwhile, if you need to edit several product pages at once, it’s worth using marketing automation solutions since they are able to save your time and effort.

Summing it up: how to create best product pages

So you are about to finish with a product page, but what’s next? What impact should it have on your potential customers? And how can it help you convert more visitors into customers and earn more?

The Auto Merch creators admit that the best product pages are aimed at gaining the customers’ trust. They believe that a well-structured product page with no errors that features high-quality images, detailed product specification, and social proof, is able to gain confidence.

The store creators claim if customers see a perfect product page, they won’t consider this online store as a fly-by-night company, but an online store which owners care a lot about its reputation. So the items and level of service are also high enough. And this is the exact way to win the customers hearts!

Beyond this, the store creators recommend that you demonstrate your products in all their glory. It’s necessary to show that they are extremely helpful in solving people’s most burning issues. And don’t forget that when your potential customers scroll a product page, they need to agree that this is a decent product, absolute must-have!

Well, now you know everything about how to create the best product pages that really convert. Are you eager to try out your skills? So don’t lose an opportunity to become a 100% owner of an exact replica of $2,000,000+/year-making The Auto Merch and repeat the success of its founders – or even surpass it!

 

Learn how to create the best product pages.

Split Test Ideas: How To Turn Your Product Page Into A Revenue Machine With The Split Test Add-On

What are the best split test ideas to explore when you’re running an online store? Let’s discuss the most promising options!

When it comes to products, there’s no such a thing as universally acknowledged role models.

Some people tend to rely on their experience, personal preferences, or intuition when they need to decide what products to sell on their websites. Acting on a hunch is more like flipping a coin: you never know what you’re going to end up with.

Some entrepreneurs prefer to follow somebody else’s example. But what works for other stores might turn out to be a dud for you and vice versa. As a business owner, you have to take into account a number of factors such as niche, audience, season, etc.

Others are more inclined to plunge into painstaking never-ending niche research gleaning insignificant details and putting off the store launch. This procrastination can last forever.

Great news: nobody forces you to follow these scenarios. We’re strongly convinced that your best bet is to work out your own success ingredients to be able to take the lead. Here’s how you can handle uncertainty and sail through.

Why experiment with split test ideas?

Split testing has proven to be one of the most effective ways to test-market ideas and get more happy customers. Essentially, split testing is an experiment you can run between two or more variants of a page. With its help, you learn which one converts the best and work out that perfect combination of images, titles, descriptions, prices, and more.

Thanks to the Split Test add-on and its powerful built-in reporting feature, validating product hypotheses and making data-driven improvements has never been that easy (and enjoyable!).

The add-on will help you identify your top-selling products by showing two (or more) versions of the same product page to different customers. You’ll get solid data to act on instead of relying on your gut feeling. Feel free to check our in-depth guide on this new tool here.

Top split test ideas to explore: what to change on your product page?

We’ve put together a list of product elements you’ll definitely want to split test to outperform your competitors. Don’t underestimate minor tweaks – they can lead to great results and generate significant revenue gains.

Product title

Worried that your product title might sound a bit dry and boring? Spice it up adding a fancy epithet, why not? Emphasizing product value by using such words as ‘premium’ or ‘exclusive’ might also win you some customers.Try going into more details and make your product title more descriptive to see what effect it has on your purchasing behavior.

Headlines

Change the wording a bit, make it more personal, more benefit-oriented, longer or shorter, etc. See what emotions – negative or positive – encourage more conversions. Try out different unique selling points to understand which one has a bigger impact and really drives home your value proposition. Here is another idea: make a customer review part of your headline or ask a question.

Value proposition

To put it simply, this prop is what value you promise to deliver to customers if they buy from you and how you motivate them to choose your brand. Strong value proposition should be kept to-the-point and pain-focused. No idea where to start? Play up your exclusive competitive advantages and try converting your product features into benefits. For this purpose, identify what problems your product solves and how it can make your customer’s life better / easier / safer / healthier.

Frequently asked questions

Buying from an online store you’ve never heard of before might arouse some certain discomfort. The FAQs section is where you can publicly address common questions about your product and business in general, alleviate purchasing anxieties, and build trust with your prospects. Create a list of possible concerns and objections your potential customers might have and craft detailed answers. Consider adding images or videos and experiment with copy length and tone to figure out the perfect FAQs recipe.

Images

Add, remove, or replace images at your choice. Images that offer an up-close view of the product are highly appreciated. Consider comparing professional-looking product images with customer-focused ones: add photos showing your happy customers using the product.

Also, you might want to test out colors used in images as they heavily affect not only the way we respond to visuals but also how we perceive a brand in general.

Video

No doubt you already know that videos have proven to be huge conversion boosters and people are far more likely to make a purchase after watching a product video. Consider adding a video explainer to your product description if you don’t already have one or try shooting your own! It will elaborate on the value propositions of the product and save space on the page. Another idea worth considering is to compare video thumbnails. It takes only a couple of clicks to replace a thumbnail, but the results can be surprising.

Product descriptions and copy

You can experiment with content depth, test longer descriptions against brief and easy-to-digest product details. Tell your personal story to inspire empathy with your customers! Or, you can compare product description design: try testing paragraph copy against bullet points, add emojis or funny icons for a casual look. That’s where you can get creative!

Prices

Pricing is hands down tricky. With split testing, you can try out different pricing strategies, adjust discount values, price rounding, etc. You’ll learn how much your product should cost so that your customers feel like they’re losing money if they don’t buy this item from you.

Shipping

Consider testing free shipping against paid shipping. For example, you can pair marked up prices with free shipping to offset the potential negative effect of raising product prices. Or maybe the ‘free plus shipping’ offers will do wonders to your business. You’ll never know unless you try!

Scarcity and urgency

Play around with the ‘Only XX left in stock!’ element to see which stock level does a better job of encouraging FOMO (Fear Of Missing Out).

Social proof

Use the power of testimonials to help your prospects validate their choice and make purchase decisions faster. You can test practically anything here – number of reviews, review body, average rating, customer photos, country flags. Choose convincing reviews that touch on the product’s benefits to lift your brand’s credibility.

Trust badges and payment icons

People tend to feel more confident giving their personal information when they see they can trust you. Nobody wants to fall victim to online fraud. In product description, switch between different reputable transaction-safe logos and confidence-inspiring badges to find those that work best for you.

Return policy

The importance of a favorable return and refund policy shouldn’t be underestimated: it can help reduce uncertainty, attract new customers, and retain existing ones. That’s why we highly recommend that you put some extra thought into your approach to returns, exchanges, and warranties. Here’s where you can take your return policy to a whole different level and make it your unique selling point. It’s no secret that sometimes a money-back and/or satisfaction guarantee badge on your product page can be a deciding factor in the purchase decision.

The most incredible thing about these testing ideas is that you can implement them yourself in no time. The Split Test add-on is the definitive testing solution that will save you the trouble of hiring a developer to adjust one thing and remove another. Once you get some zero-effort tests under your belt and unlock valuable insights about visitor behavior, you’ll likely want to keep testing to implement step-by-step improvements.

⚡ PRO TIP⚡

We recommend documenting test details – your hypothesis, product information, and test outcomes. You can do this either in the Test Description field in your test settings or in your notebook. Storing these summaries will not only help keep track of results and avoid repeating mistakes, but also will encourage critical thinking and train your intuition. Over time, it will become easier to come up with winning testing ideas.

Before launching a test decide what you want to test, why and what outcomes you expect to see when your test ends. Keep this simple formula in mind when creating a hypothesis:

Changing (the element you want to test) from ___________ to ___________ will increase/decrease (metric).

For example, your hypothesis might sound like this:

‘Replacing a professional image with a photo of a happy customer using my product will result in a 20% increase in sales’

Or like this:

‘Adding money-back guarantee badge to the description area will decrease checkout abandonment rate’

Nothing fancy, just your prediction. After all, isn’t it nice to have a well-structured vision, is it?

Although you can completely transform your product variant, we recommend testing one change at a time so that you can easily identify which modification affected product performance.

For example, if you change product title, re-write description, edit pricing formula, add more customer photos, and replace product images at the same time, you’ll have hard time understanding what exactly caused that rise in sales.

Let’s be honest: you are not your product’s target customer. And even your friends and family aren’t. They’re simply too biased to share impartial opinions. So, wouldn’t it be wiser to listen to people who actually buy from your store?

Customers themselves can show you what they need. Let us help you put products to work for you and turn “just looking” into buying. Just imagine the huge difference you can make with these split test ideas and a handy tool at hand!

Read about split test ideas.

Premium Products: Your WEEKLY Source Of The Hottest Items – And Ads That Sell!

Introducing the revolutionary concept of Premium Products: ready-to-import hype items complete with ready-to-launch marketing campaigns! Keep reading to see how to get such a winning combo for your store and get more sales with ease.

What’s the secret of making high profits from your online business?

Strictly speaking, there is no secret at all 🙂 

Mostly, your success depends on 2 major things:

  • Products you sell (are they hype, trendy, and demanded right now?)
  • Ad campaigns you launch (are they catchy, high-converting, and well-targeted?)

Of course, there are lots of smaller factors that also influence your business performance, but these two aspects are the key. They are the essential, game-changing components of your enterprise – and you absolutely need to bring them to perfection.

But how?

How to look for the most demanded products and create irresistible ads?

A collage showing a good product for online promotion, and the features of its Facebook promo campaign

Well, this is the question we’ve covered multiple times before.

We’ve made long in-depth guides on navigating best-selling products’ databases, picking the best products to dropship, editing their pages, creating super efficient promotional strategies for these items, and so on. There’s plenty of information available for free, and you can easily access it.

Here’s a little trick, though.

To apply our advice and strategies to your business, you actually need to do some work. Even with these time-saving tips, you’ll still have to monitor the market, do research, evaluate product options, create unique item descriptions, and make engaging ad materials.

But why bother?

From now on, you’ve got it covered – and you won’t have to do it all on your own.

Meet Premium Products from AliDropship!

Premium Products: what are they?

Premium Products solution from AliDropship

As you probably know, our Ecommerce Department runs dozens of Premium dropshipping stores and Established dropshipping businesses with rising traffic numbers, increasing customer bases, and growing amount of sales.

You’re already guessing why these stores are so successful, right? 😉

Bingo! They all have an impressive product range and unique, tailored, purchase-stimulating advertising campaigns.

The team behind these stores monitors the hottest product trends every day, adding the most demanded items to the stores and testing their performance. And every day, our digital marketers experiment with advertising campaigns, rolling out dozens of ad versions and keeping track of their selling power.

Thanks to their incredible effort and hard work, you can do more than just get a copy of a profitable store or buy a well-developed business. These experts’ experiments make it possible for you to benefit from pre-tested products and ads!

AliDropship’s Premium Products is a subscription service: once a week, you get a recommendation on a popular product that is selling like crazy right now, and a profitable advertising campaign we’ve already tested for this product.

It means that by subscribing to Premium Products service, you save hundreds of dollars and hours of your time that you would spend on:

  • Searching for the products demanded by customers
  • Analyzing the products’ selling potential after importing them to your store
  • Editing product pages to make them informative and highly converting
  • Creating purchase-stimulating ads
  • Testing your advertising campaigns’ efficiency to choose the creatives that work best

It’s already done by skilled ecommerce professionals: just grab the research results and turn them into profits!

What do you get after subscribing?

So, you’ve subscribed to Premium Products – what’s next?

  • You download a special Premium Products plugin, install it on your AliDropship-based website and activate it with the unique keys we give you. Simply follow these steps!
  • In your admin area, a Premium Products tab appears – here’s where all the magic happens!

A Premium Products tab within the store admin area

Once a week, we will:

  • Add a freshly discovered, hype product to this Premium Products tab

You can be sure: it’s the absolute best-seller we’ve handpicked for you after in-depth tests, trials, and research! What is more, you’ll be excited to see that this product’s page is already edited in line with the highest industry standards.

An example of a product page you receive with Premium Products subscription

Everything will be there: a clear title, an engaging description, a set of quality pictures, and even a range of informative reviews! You won’t need to do anything else to this page: simply publish it and start selling the product immediately!

  • Help you launch the best performing advertising campaign with this product

Together with the item recommendation, we give you the highest converting advertising materials we tested for it.

How to launch a promo campaign right within your store admin area

You’ll not only find an extensive marketing package of highly efficient ads that have already proven their efficiency. What’s more, you’ll be able to launch the Facebook campaign right from your admin area! Here’s how it will look like – and here are the full guidelines for you to follow on this stage.

How to publish ready Facebook ads for Premium Products

Sounds like a magically easy way to start promoting a hype product with a killer ready campaign, right?

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AI Product Description Generator For Business: Introducing Sellika

Are you interested in how to facilitate the management of your business and reduce your participation up to several clicks a day? Do you want to sell more without additional efforts? If so, try our new AI product description generator – it’s Sellika!

So have you ever heard about artificial intelligence in a sci-fi movie only? Actually, all you need to know right now is that AI is not fiction anymore!

Time passes by, technology advances. And if some years ago it seemed that artificial intelligence is something beyond our reach, nowadays automated reasoning is starting to step into lots of spheres of human life.

To date, AI has already made it even in respect to ecommerce. So it remains for you only to make the most of AI tools when running your business. But can you really benefit a lot from computer vision and other instruments? Sure, you can!

Well, do you want the most tiring and time-consuming tasks to be performed automatically? Meanwhile, do you need the work to be done on a high quality level? If so, why don’t you use Sellika from AliDropship yet?

Important: at the end of the article, there is a nice bonus for you. So stay tuned!

Meet Sellika – an AI product description generator for your business!

All right, what is Sellika capable of? Why can it play a crucial role in your business management? And why do you lose much if you don’t still use it?

Well, first things first.

Sellika is an AI product description generator that automates the creation of your products’ descriptions with the power of computer vision.

Sounds great, doesn’t it? However, in order to better understand the possible Sellika’s importance for your business, it’s a good idea to take up its main principles.

  • Sellika uses algorithms of computer vision to detect and describe objects
  • The plugin uses machine learning to boost its own performance
  • It provides you with built-in description templates and lets you create your own ones and edit them as you wish

If now it looks a lot more complex for you, we are ready to touch upon the exact points of what Sellika is capable of, or even what it can do for you.

What Sellika can do for you and your business?

product description generator

In practice, Sellika is a piece of software that will easily perform the following tasks for you:

  • Editing product descriptions

Due to the computer vision that is, actually, a novelty for ecommerce and business in general, now Sellika is able to easily detect what an image of an imported product represents. Great, isn’t it?

What’s more, it doesn’t simply recognize an object on the image. It’s able to use the data further. It means when Sellika recognizes a product on the picture, it is also able to generate a title and description for it.

By the way, it doesn’t do this off the cuff. After Sellika recognizes what’s depicted on the picture, it analyzes how your competitors call this item in their stores in order to offer you the best option.

Moreover, Sellika does this automatically. All you have to do is to approve the title and description. Meanwhile, you also have an opportunity to easily change them in case you want them to reflect your brand or be unique in some other way.

  • Editing category descriptions

Actually, Sellika also provides you with the most promising category description as well.

Meantime, you are also able to change it in the way you like.

  • Renaming colors

When you import a product into your online store, in most cases, you also have to rename colors due to several reasons.

First of all, your suppliers are highly likely to give colors strange names. So your potential customers can be confused about them.

Furthermore, sometimes, instead of colors you can see a color code. Look at the picture below.

attribute editor

Here we can see that the original product has encoded colors. At the same time, in this case, we can still note the color name. However, as a rule, all the colors are represented as codes only.

So how to easily find a way out of this situation? So lean on Sellika! It will analyze the image, detect the color of the product on it, and suggest the most suitable option. It remains for you only to approve the variant or edit it.

  • Using the list of stop words for title

Let’s talk some more about titles. So Sellika also provides you with an opportunity to use a stop-words list for titles.

It’s extremely important due to lots of reasons. One of the most essential is that you need to permanently improve your website’s SEO positions. And search engines tend to look closely at what you notice in your product titles.

That’s why Sellika lets you use the built-in list of stop-words and even edit it in the way you like. This is very convenient, isn’t it?

Sellika: implementation of AI in your business

Indeed, Sellika is happy to take care of a vast amount of work related to your business. So you can spend these time savings on the tasks that really require your participation. Great, isn’t it?

Well, but how to get, install, and make the right use of such a long-anticipated software? First things first.

How to install Sellika

In fact, there is absolutely nothing challenging about Sellika’s installation. But first of all, you should make sure you have a WP website with an AliDropship Plugin or AliDropship WooCommerce Plugin installed. By the way, you can also use Sellika without AliDropship Plugins, if your website is built with WooCommerce.

The installation process looks as follows.

  1. Log in to the admin area of your website
  2. Move to the ‘Plugins’ tab
  3. Click ‘Add New’ and ‘Upload Plugin’
  4. Click ‘Install’
  5. Finally, click ‘Activate Plugin’

So Sellika’s installation is carried out within 5 clicks!

However, don’t forget to enter your API keys. So you need to copy your Public and Secret Keys and insert them in the appropriate fields in Dashboard -> Sellika -> API keys.

And that’s it! After that, feel free to make the most of Sellika for your business and edit thousands of products quickly and effortlessly!

How to use Sellika for the benefit of your business

So how to make the right use of Sellika? Actually, there is nothing challenging about it as well.

If you open the tab with products in your online store and move to one of them, you will see the Sellika Dashboard in the top right corner.

best product description generator

Here you have two active buttons:

  • Edit Product Info

If you click ‘Edit Product Info’, you see three titles Sellika suggests you. Besides titles, you will see keywords for this product. So you can edit, add, or exclude keywords from the list since these are keywords Sellika uses to generate titles.

automatic title editing

Likewise, if you click the ‘Competitors’ tab, you will see how this product is called on other websites.

showing competitor titles

This is really convenient, isn’t it?

Besides this, there is one more tab that is called ‘Additional content’. It lets you add any information you wish.

product description generator

  • Rename colors

One more Sellika’s option that is available in the dashboard is renaming colors. So you need only to click ‘Rename Colors’. Then you will see the list of original product colors and the ones Sellika suggests. It remains for you only to choose the original or suggested one or edit it in the way you want.

Please note that Sellika has a wealth of knowledge on colors. So it can not only recognize the color of the product on the image, but tends to indicate the color more precisely: coral, cherry blossom, etc.

Beyond the active buttons on the dashboard, there are some other functions Sellika is ready to provide you with.

  • Creating product/category description

Then move to the ‘Sellika’ tab, and you will see Sellika’s settings.

At the top of the page, there are Product and Category description options.

highly customizable product description generator

So here you can freely customize which units Sellika should be show or hide, etc.

  • Creating product SEO templates

Sellika is also designed to pay attention to the SEO of your website.

So note that Sellika is able to create SEO titles and descriptions for your products if the following requirements are met:

1) You have a WooCommerce-based website

2) Yoast SEO Plugin is installed and activated on your website

So you move to Sellika’s settings where you will notice Product SEO templates.

making seo-friendly website

Here you need to choose what your product titles and description need to consist of. So you can use tags or add the text you like.

Accordingly, each time you import a product into your online store, Sellika is going to create a SEO title and description for it. So it looks as follows.

seo snippet editor

 

In case you don’t use Sellika and pay attention to your product SEO titles and descriptions, they will look like this.

snippet editor

 

  • Creating product and category description templates

One more Sellika’s function you asked for is creating your own templates for product and category descriptions. So you can easily add up to five templates for such blocks as Product Q&A and Ordering & Store Policies.

What’s more, for your convenience, you have an opportunity to use tags when considering your Product Promo and More Information blocks and all the three blocks for categories. You can look at the details on tags at AliDropship Knowledge Base or in the ‘Templates’ section.

So Sellika is a great and convenient tool, isn’t it?

In fact, Sellika has lots of more functions you can easily benefit from. So stay tuned!

Sellika’s pricing: how much will this AI product description generator cost you?

 

how much a product description generator costs

We provide you with an opportunity to use Sellika on a subscription basis.

You are supposed to choose a plan according to which you will get 250, 600, or 2000 product description edits on your balance. The number of edits left you can see in the top right on a product page in your admin area or in the ‘API Keys’ section.

Since you should know how your balance is spent, here is how it works: each time you click ‘Edit Product Info’, you spend ‘1 edit’. Meanwhile, when you use other Sellika’s functions, your balance stays safe. However, if there are ‘0 edits’ on your balance, you won’t be able to use other functions as well, aside from category description creation.

These are the main aspects you need to pay attention to when dealing with Sellika. If you want to learn more about Sellika and its functions, feel free to read the articles about Sellika in AliDropship Knowledge base.

Why you need this AI product description generator: final thoughts on Sellika

product description generator

With all its merits, Sellika is ready to do an extremely heavy workload for you. It will take care of product and category descriptions, snippets, color renaming, etc. Meanwhile, you will have an opportunity to redirect your spare time to the tasks that really require your participation and ability to take decisions. Sounds tempting, doesn’t it?

And do you know why else Sellika is a must-have for your business? So have you ever thought why production complexes are making great use of process automations, etc?

In fact, this is logical: generally, computers can cope with an increasing workload and more quickly compared with a human. Meantime, the tasks are performed on a stable high quality level.

And if we are speaking about artificial intelligence that you can easily interfere with its work and that tends to machine learning, the value seems evident.

Well, are you eager to save your time when running your ecommerce business? Do you want to implement AI in your business making it perform the most fatiguing and time-consuming tasks? Then, feel free to use our new AI product description generator – it’s Sellika! P.S. Don’t forget to use the ‘SELLIKA15’ coupon to get a 15% discount on Sellika not only for the first month, but on a PERMANENT BASIS!

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Phygital: What Is It And How Can It Help Your Business?

Phygital. One very scientific-sounding word. Is it the newest anti-virus software? Is it the latest fitness app for sharing workout routines? Not quite. So what’s in a word?

Combining “physical” and “digital,” phygital is a hot term to describe the combination of physical and digital experience – and it’s essential to marketing to create a convenient and memorable shopping experience, where elements of online and in-store shopping coexist. Today, let’s take a more detailed dive into what is phygital and what aspects and examples of it are out there, so you can try incorporating elements to your website.

Phygital in customer experience

How does phygital influence customer experience?

Bringing phygital into the online space starts by recognizing three crucial components to in-person shopping: immediacy, immersion, and interaction to better the customer experience.

  • Immediacy: works to ensure things happen at an exact moment in time.
  • Immersion: ensures the user is part of the experience through elements like imagery, copy, and site elements and features.
  • Interaction: the presence of emotional and physical communication during the buying shopping and buying process.

When all three of these elements come together, you end up with an experience where the shopper feels included, trusted, and more deeply connected to your brand.

Phygital in online shopping

How does phygital work for online businesses?

So how do you bring an in-person feel to your website? This is where design and technology comes into play.

Ensure the layout to your website is easy to use. And have designers and copywriters have eyes on the buying journey on your website, from landing page to product page to checkout (and even post-checkout).

In respect to the three parts of in-store shopping described above, here are some things you can do:

  • Immediacy

Make sure your website is running smoothly. When a customer adds something to his/her shopping cart, it should be there immediately. Ensure images load properly and landing pages are centered and displayed properly, whether desktop or mobile. Are certain pop-up windows supposed to generate if something is clicked? Make sure those are functioning properly (we can help with all this). If there are delays for shipping or fulfillment, have messaging up on your website’s homepage and checkout pages immediately. If something is out of stock, see to it that your website will automatically strikeout an item for purchase. Immediacy is all about maintaining your online store as if it were a real brick-and-mortar store.

  • Immersion

From brand videos to eye-catching graphic collages of an item, imagine the posters and visual messaging of a real store – but bring it onto your website. Have dynamic close-up videos of a new USB charger for smartphones? Integrate that onto the product’s landing page. Is there an app that can take a customer’s photo from his/her device and allow the customer to digitally try on glasses or sunglasses, for example? Find a way to bring that onto your website – perhaps it can be an online try-on feature on each item’s landing page.

  • Interaction

Ever see a chat window pop up when you visit a website? What does it remind you of? It’s like a store employee greeting you the second you walk in a store, right? If you can imagine any way that a store employee would interact with you inside a store, find ways to replicate that into your store. Whether it’s through conversational copy or pop-up messaging, create a site-browsing experience where it makes the user feel like there is a presence of someone to help him/her. Interaction (and well as immersion) go very hand-in-hand as they both relate to the sensory part of an online experience. Since you can’t smell or feel items like you can in-person, it’s important to create functions or tools on your website to mimic the physical aspects of in-store shopping.

Examples of phygital on ecommerce sites

So we’ve put a lot of phygital into words, but there’s nothing greater than visualizing, right? Let’s take a look at some examples of phygital aspects on online shopping websites:

Home Goods

Home Goods homepage example

The popular U.S.-based home decor store brings snippets of real in-store product shots to its homepage by advertising its app. The imagery use brings user-taken images while the copy for the app connects the in-store experience of finding great items to the digital (an app).

Amazon Go

Amazon Go store example

Image courtesy of Buontempo/Business Insider

Perhaps one of the most famous and widely-cited examples of the phygital experience, Amazon’s Amazon Go stores are grocery stores where a customer can shop in-person and pay for everything digitally via their Amazon account. No cashiers, no checkout stands – just scan your app when you enter the store. Launched in 2016, the chain boasts 26 locations as of this year. Amazon Go is an example of bringing the digital experience to a brick-and-mortar store.

SmartBuyGlasses

SmartBuyGlasses home page example

Have a hard time guessing if a particular style of sunglasses or glasses will suit your face? That’s where A.I. technology comes in. SmartBuyGlasses, an online retailer for eyewear and lenses, adds a try-on system that utilizes the site browser’s laptop or phone camera to superimpose sunglasses/glasses onto their face. This helps give the user a visual idea what certain styles will look like on their face – without needing to step into a store.

Audi

Audi home page example

Remember how we mentioned a chat function earlier under the Interaction section of bringing phygital to online websites? An Audi dealership here does just that, with an automated chat pop-up that greets a user when he/she lands on the website. It mimics the feel of an in-store sales associate greeting you and being ready to help. This, in turn, can make a visitor feel like there’s an interpersonal connection to the dealership.

Other ways to go phygital

Of course, not every brand or company is as large scale as some of the ones shown above. But just because you’re not big-budget doesn’t mean you can’t incorporate elements of the phygital experience. Here are some ways to elevate your game (if you have physical stores):

Social media offers

Ever see a brand offer an exclusive savings on their Facebook, Twitter, or Instagram? You can do that too. Offer a certain percentage or dollar-amount off an in-store purchase or give away a freebie with a tagged post. This ties a digital experience and exclusivity into your physical store.

Phygital in Facebook offers

Example of an exclusive Facebook offer.

Yelp & Google Business offers

Yelp is great (especially for restaurants) for an exclusive savings or free giveaway. If you sell items or services, you can also give an exclusive offer on Yelp as a check-in offer or exclusive on the platform. Google Business is also a great platform to market your business and monitor your business information that shows up in Google search results (store hours, special offers, brand bio).

Phygital on Yelp

Example of a Yelp check-in offer.

Phygital on Google Business

Example of a Google Business offer.

SUMMARY: Whether you have physical stores for your business or not, enhancing the customer experience is important – and it starts with the concept of “phygital” to merge in-store and online experiences together as one. Finding ways to incorporate technology onto your website or into your physical store can elevate your brand’s connection to your customer. If you have brick-and-mortar stores, you can also utilize social media for exclusive offers to tie in digital with your physical business.

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