How We Make Money With Facebook Ads For Our Best-Performing Premium Store

AliDropship’s Premium and Established Stores mostly make money with Facebook ads. In this article, you will find a detailed marketing strategy used by the team for our most successful Premium Store, The Auto Merch.

Most businesses using digital marketing advertise products or services on social media. As Facebook remains one of the most efficient platforms for advertising and selling products, it’s very important to learn how to make money on Facebook ads.

Here you will find a detailed, step-by-step guide on advertising and remarketing methods used by the AliDropship team to promote The Auto Merch, our most successful Premium Store.

How to make money with Facebook ads: The Auto Merch’s advertising strategy

Promoting an online business on Facebook starts with setting up Facebook Pixel which tracks users’ activity. Read this article to learn how to install Facebook Pixel.

Step 1: Preparing a product and a product page

First, the team chooses a product for advertising. No matter how many goods you have on the site, you can’t promote all of them at once. It’ll be too expensive. When picking a product to advertise, the team of The Auto Merch uses the following criteria:

  • The product must be popular. Even if you haven’t sold a single item, there are more or less reliable ways to tell whether it’s popular on the market. We’ve discussed a great method of finding dropshipping goods earlier, but the idea is to check how many likes, comments and shares similar products get on social media or how many sales they make on AliExpress or Amazon.
  • The price must be affordable. Don’t forget that running Facebook ads and advertising on other platforms costs money. According to our own experience, the average cost of conversion on Facebook varies from $15 to $30. Since you’ll have to include this figure into the price, the product will get more expensive. So, make sure the final price won’t scare away potential customers.
  • The product must be useful and valuable to a buyer. The Auto Merch is built around practical car accessories for a reason. Such goods are much easier to advertise.
  • The original product on AliExpress must have suitable video materials. In most campaigns, our team uses video ads since this format shows much better results. It’s also important to find videos that demonstrate how this particular product can solve the buyer’s problem.

Screenshot of a video ad that show how a product solve a problem

After that, the team prepares the corresponding product page. They add customer reviews with photos of the item, write a description with GIFs (if possible), improve the page’s loading speed, etc. The idea is to make a perfect product page that won’t disappoint visitors who come after seeing the ads.

Step 2: Creating video posts

Next, the team creates a number of video posts and publishes them on the store’s page. We usually make 7 video variations and 3 text and thumbnail variations for each of them. As a result, we end up with 21 post variations in total.

Nine video files uploaded for creating Facebook ads

Why so many? At this moment, we don’t know which of them will attract more attention, which is why we need to test them first. Besides, we are not going to turn off this campaign completely. As it keeps running, the posts will get more likes, comments and shares, thus becoming more noticeable in the feed and getting more reviews.

We use posts instead of standard ads because Facebook users tend to click more often on ad posts with a high number of likes and comments. Everything these posts earn during this PPE campaign will work for our conversion campaigns later.

Step 3: Launching a PPE campaign

Now the team launches a Page Post Engagement campaign to promote these posts. Such campaigns cost cheaper than conversion campaigns and are great for testing ads. We set the budget to $10-15 for each ad (post).

To make money with Facebook ads, our team first launches a PPE campaign

The budget may seem like too large, but as you will see, we are going to turn off many of these ads within less than 24 hours. So Facebook won’t have enough time to spend all this sum.

As for audience targeting, the team of The Auto Merch uses the following settings:

  • Countries: The US (as of now, the team focuses on the US only, but generally we also advertise in the UK, Canada and Australia)
  • Language: English
  • Placement: Automatic

At this stage, you can ignore target audience demographics unless you’re absolutely sure about your customer’s age and gender. For some product types such parameters are obvious even without any tests or analyses. But we usually specify demographics later when we collect more data from this and other campaigns.

Since PPE campaigns raise engagement, your posts are going to get lots of comments. Make sure you reply to all of them (or at least as much as you can) and answer personal messages as well. It goes to all your campaigns (not only PPEs). Don’t forget that social media are places where users communicate!

Step 4: Testing video posts

The team usually launches the PPE campaign at midnight and checks the results in the morning. The choice of time depends on when your Facebook Ad Manager starts working.

We analyze the posts’ Click Through Rate, their Average Play Time and Cost Per 1,000 Impressions and shut off 1 or 2 worst-performing ads from each group of 3 variations.

I mean those text and thumbnail variations we created for each of the 7 videos. So after this we should have 1 or 2 variations left.

After that the team runs the campaign till evening and turns off every post that didn’t perform well enough. We end up with a maximum of 3 or 4 best-performing ads no matter what variations they are.

Screenshot of four best-performing video posts in a Facebook PPE campaign after testing

Now that we have winning video posts, it’s time to start a Facebook ad campaign aimed at conversions. But as I mentioned before, the team keeps the PPE campaign running so that the posts could keep raising their engagement level. Only now we increase the budget to $15-20 per each post to gather data as well as likes, shares and comments faster.

It’ll help us make money with Facebook ads later.

Step 5: Launching a conversion campaign

The team uses 1-3 best-performing ads to launch a conversion campaign. This one is going to lead Facebook users to our product page in order to sell them the item being advertised. Still, at this point we don’t expect a lot of sales and want to test the audience by interests.

The team uses Facebook interests for targeting. We discussed how to find and test Facebook interests for targeting in one of our previous articles.

Each conversion campaign initially targets at least 5 interests. Later we can add more interests to test them. So, the team creates a corresponding number of ad sets, with each containing at least one video ad and targeted at one interest. We choose countries to target based on the destinations’ CTR in our PPE campaign, but targeting the US is a must.

Five winning ads in a Facebook conversion campaign that uses interests for targeting

The team sets the budget for each ad set to half of the product’s price but not less than $10. For example, if the product costs $40 on The Auto Merch, the daily budget of each ad set should equal $20.

You can set a different budget for your PPE and conversion campaigns. Just remember that you can’t make money with Facebook ads unless you pay for them. Campaigns with a small budget collect data slowly while a big budget boosts the tempo. So, if you want to get results faster, feel free to pay more. These are just average numbers.

Just like we do with our Page Post Engagement campaign, we launch the first conversion campaigns at midnight.

In the morning, the team turns off the ads and ad sets that show terrible results. As for the remaining ad sets, we keep them running for several days even if their performance seems to be not so good. Such campaigns (which we use for testing Facebook interests) often take up to 7 days before you get reliable results. Of course, the team monitors their performance.

A few tips related to checking your Facebook ads

Ideally, you should test your ad sets for at least 3 days. Making conclusions based on shorter periods is often premature because sales always come in peaks. Sometimes you’re simply having bad days.

If an ad set behaves clearly worse than others during all this period, there’s no doubt you should either turn it off or experiment with ads within the set. Sometimes one and the same ad works great with one audience but doesn’t work at all with another one.

Audiences and ads also tend to “fade away”, become less effective as time passes. After a while, they simply stop converting users as well as they used to. In this case, the team changes the ads’ texts and/or featured images/thumbnails. Ideally, you should edit the existing creative or make a completely new ad.

Step 6: Collecting demographic data

The conversion campaign keeps running. At this stage, we leave it alone for a while. Two or three days after we launched our PPE campaign, it’s time to check the demographic data both our campaigns have collected so far.

To see these data, we break-down the audiences of all the existing campaigns including PPE into age and gender segments.

Screenshot of the audience of a Facebook PPE campaign broken down into age and gender segments

The team uses the new data to optimize the targeting settings of the existing campaigns – both the PPE and conversion campaigns. We simply duplicate the existing ad sets and use the new targeting settings.

Sometimes, when the initial targeting happens to be completely wrong, we turn off the original ad sets. If not, they keep running along with the duplicated versions.

Step 7: Creating a lookalike audience

Now it’s time to get back to our conversion campaign that tests Facebook interests. In order to make money with Facebook ads, we are going to create custom audiences based on these results and use them to generate lookalikes.

First, the team creates a custom audience consisting of users who watched 95% of the video ads for the last 7 days. These data come from all the videos that advertise one particular product. To make this work, we need at least 2,000 users. Depending on your budget, 3-7 days is usually enough to collect this many.

Creating a custom audience to make money with Facebook ads

If the video is very long (about 40 seconds or longer), it’s Ok to select users who watched at least 75% of the video. People usually don’t watch long files till the end.

Now that we have more than 2,000 users who seem interested in the product, we create a lookalike Facebook audience and break it down into six audience size segments: 1%, 1-2%, 2-3%, 3-4%, 4-5% and 5-6%.

Creating a lookalike audience to make money with Facebook ads

Creating Facebook lookalike audiences by size segments

Step 8: Launching a conversion campaign targeted at the lookalike audience

Now the team uses this lookalike audience to create a new conversion campaign. We create one ad set per each size segment I mentioned above. The budget is set to half of the product’s price per ad set just like previously.

Creating Facebook conversion campaigns targeted at size segments of a lookalike audience

The team places not one but three or even four best-performing video posts from the PPE campaign in each ad set. By this time, they usually gather quite a number of likes and comments.

The campaign usually runs for 2-3 days before we check the results and turn off the worst-performing ads. When the campaign gets at least 20 add-to-carts, checkouts or purchases, the team moves on to creating another range of custom and lookalike audiences.

Step 9: Creating new lookalike audiences

As our campaigns collect data, we can use it to create new lookalike audiences for another conversion campaign.

First, the team starts making custom audiences consisting of the following categories of users (these are the abbreviations the team uses to name these audience segments):

  • 95% VV7 (95% video views, 7 days): users who watched 95% of our video posts over the last 7 days;
  • 75% VV7 (75% video views, 7 days): users who watched 75% of our video posts over the last 7 days; used for long videos;
  • WV 7 (website visitors, 7 days): users who visited the website over the last 7 days no matter how long they stayed;
  • VC 7 (view content, 7 days): users who visited the website over the last 7 days; it’s different from the previous segment in that these users spent more time there;
  • VTS 25/10/5 7 (visitors by time spent, top 25, 7 days): top 25/10/5 users who stayed on the site longer than anyone else over the last 7 days;
  • ATC 7 (add to cart, 7 days): site visitors who added the product to the shopping cart over the last 7 days:
  • IC 7 (initiate checkout, 7 days): site visitors who initiated the checkout process over the last 7 days;
  • PUR 7 (purchase, 7 days): site visitors who purchase the product over the last 7 days.

Creating a Facebook custom audience consisting of site visitors

To generate a really useful lookalike audience, Facebook needs examples. The larger your customer audience the better.

For lookalikes based on “video views”, it needs at least 2,000 users and at least 200 for “website visitors” and “view content”. “Add-to-carts”, “initiate checkout” and “purchases” require at least 20 users, but it’s best to have about 50. Otherwise, Facebook will have too little information for finding similar users.

The time period is also important. While it’s Ok to set it to 7 days for most of these audiences, ATC, IC and PUR require a different approach.

At first, we recommend creating these three audiences based on users who performed the corresponding actions over the last 30 days instead of 7. Only after they start generating at least 100 purchases, add-to-carts and checkouts within a 7 days period, we change the period to 7 days.

As the campaigns keep gathering more users, we create these audiences one by one.

Step 10: Creating value-based audiences

It’s also a good idea to experiment with value-based lookalike audiences to make money with Facebook ads. Let me explain what they are in simple words.

Facebook generates standard lookalikes based on a custom audience. It analyzes their behavior and interests to find people who act in a similar manner.

When Facebook generates value-based audiences, it also takes into account how much money these people tend to spend. In other words, it tries to find users who will most likely spend more money on your store.

Such audiences can be based on custom audiences that consist of users who viewed the site’s product pages, added something to the shopping cart, initiated checkouts and purchased something. Facebook algorithm analyzes the prices of the products they viewed, added to the cart, tried to purchase or purchased and looks for people who are ready to spend similar sums.

Now the team creates value-based lookalikes (based on the custom audiences I just mentioned) and breaks them down into size segments like we did with our previous lookalike audience.

Step 11: Launching and running a SANDBOX conversion campaign to make money with Facebook ads

The team launches another conversion campaign targeted at the audiences I have listed above. The team uses one campaign, but if you find it more comfortable, you can launch several campaigns.

We call this the SANDBOX campaign because it’s going to be our main testing arena.

Each ad set is targeted at one size segment of one of the listed lookalike audiences. The budget is set to half of the product’s price in the store but not less than $10 per each ad set. Also, the team excludes the custom audience users who have already purchased the product over the last 180 days from each ad set.

Next, the final testing begins. We give the ad sets at least two days before making any decisions.

Any ad sets in the SANDBOX campaign that perform badly can be turned off. If it performs well, the team duplicates the ad set into a new campaign and doubles the budget. If this new ad set performs well, we duplicate it and increase the budget again.

For example, if the budget for an ad set in the SANDBOX campaign was set to $15, we duplicate it into a new campaign with the budget set to $30. If everything is good, we make another copy with a budget of $60 and so on.

Why duplicate the ad sets each time they perform well instead of just raising their budgets? There’s an ideal budget for each ad set which generates the maximum ROAS. You simply need to find it.

But each time you change the budget, Facebook has to start over, so to speak. On the other hand, if you duplicate the ad set, your “previous” ad set keeps running. If the copy performs worse than it, you simply turn it off in one click.

How to make money with Facebook ads: The Auto Merch’s remarketing strategy

As you can see, the advertising strategy we use on The Auto Merch starts with targeting huge audiences of random people. It lets Facebook define which audiences convert better on its own, which is really useful for broad niches we use in our Premium Stores.

As we test different settings and ads, we collect more data and narrow down the audience. Facebook also manages to find people more interested in our products, thus improving the quality of its audiences. As a result, we target people who are more likely to buy.

The more money you spend on advertising, the faster you can collect the data and the more people will become actual buyers.

The warm part of this audience who didn’t purchase anything can be retargeted with remarketing campaigns. And that’s another way to make money with Facebook ads.

Remarketing is another important part of The Auto Merch’s promotion strategy. While the standard ads are targeted at cold audiences, unfamiliar with our store, remarketing targets people who have already interacted with the website or our ads. This makes remarketing much more effective.

Here is the strategy the team uses to retarget audiences.

Step 1: Creating custom audiences

The work usually begins 7 days after launching the initial PPE campaign. By this time, we should have enough users who have interacted with the ads or the website to start remarketing.

The team creates two custom audiences from all users who got into our previous campaigns.

The first audience are Facebook users who watched 95% of the video posts over the last 7 days. Remember: if the video is about 40 seconds long, it’s Ok to set the limit to 75%.

The second audience are users who visited the product page (“viewed content”).

Step 2: Launching a remarketing campaign and making exclusions 

When the audiences are ready, the team makes another set of ads. For users who watched 75-95% of our previous video posts (“video views”), we can use the same videos. But we also create new ones designed specifically for retargeting. Sometimes the team also adds coupons or photo reviews from customers in remarketing ads.

In addition, our team creates image ads. We recommend adding the images in 3 formats – vertical, horizontal and square for each group of placements. We also make up to 5 text variations for each ad and let Facebook define which one performs better.

Then the team launches a conversion campaign and sets up exclusions.

For “video viewers”, we exclude the users who visited the product page (“viewed content”) and the ones who have already purchased the product. For “content viewers”, we exclude only the ones who have purchased the product.

Setting up exclusions for a Facebook audience we are going to use for remarketing

In theory, you don’t have to exclude “buyers” from the first audience because people can’t buy anything unless they visit your store. Excluding “content views” should be enough. However, sometimes Facebook doesn’t mark buyers as site visitors, and they get into the audience. That’s why we recommend excluding buyers “manually” – just in case.

The team creates one ad set per each of the two audiences. As for the overall remarketing budget, we recommend setting it to 10-20% of the budget you spend on advertising. For example, if you spend $1,000 on advertising, set your remarketing budget to $100-200. Thus, the more you spend on advertising the more you should spend on remarketing.

If you’re not sure how to split the money between the two remarketing audiences, use Facebook’s Campaign Budget Optimization. This function sets the budget for the whole campaign and allows the algorithm to make the decisions based on how the ad sets perform.

If you want to do it manually, set the initial budget to $10-15 per each ad set. As the budget of other campaigns keeps growing, you should also spend more on remarketing.

Step 3: Start making money with Facebook remarketing ads and monitor the campaign’s performance

After the campaign is launched, the team monitors the “Frequency” metrics. It reflects how often a user sees your remarketing ads. It should be between 2.5 and 5 as long as it brings sales. We also monitor Click Through Rate and Cost Per Click.

If a creative or ad set performs well, the team raises its budget by 50% of the current value at a time until its revenue stops growing. If the ad set’s performance starts to get worse, we cut the budget.

In this case or if a creative or ad set performs not well enough from the very beginning, the team cuts the budgets by 33% of the current value at a time. If the performance doesn’t get better, we keep decreasing the budget until we have to turn off the ad set completely and try something new. The team usually shuts off the creatives with the lowest CTR and highest Cost Per Click.

Results of a Facebook remarketing campaign

Clicks here are more expensive compared to our previous campaigns, but don’t worry. Click Through Rates and Return On Advertising Spend (ROAS) in remarketing campaigns are always higher, so you can make money with Facebook ads despite the cost of remarketing.

Note that you shouldn’t change the ad sets’ budget more often than every two days as Facebook needs time to complete its learning phase and optimize its performance.

Since retargeting people who have interacted with your store is more efficient than targeting people unfamiliar with it, the remarketing campaign keeps running all the time. However, we still experiment with new creatives and audiences with different time periods.

For example, if one of your initial ad sets was targeted at people who watched 95% of the video ad over the last 7 days, you can create an ad set targeted at the same segment but collected over the last 14 days. We also recommend launching ad sets targeted at the same audience collected over the last 30 days as soon as enough time passes. Also, don’t forget to exclude all previous segments from new audiences.

The team always uses new ad creatives for these new ad sets.

This is the basic method used by our team for Facebook advertising. However, there are more nuances and secrets, which you can learn from AliDropship’s free bonus course available after purchasing any Premium Dropshipping Store as well as from upcoming blog articles and YouTube videos. So stay tuned!

Having these insights on how to make money with Facebook ads, you can easily start your own successful dropshipping business by purchasing a copy of any Premium Store and putting your marketing knowledge into practice!

Learn how to make money with Facebook ads.

Running A No Fee Dropshipping Store With Hundreds Of Sales: What’s The Trick?

No fee dropshipping tools are highly demanded by ecommerce newcomers all over the globe. Indeed, any novice entrepreneur making the first steps into this industry wants to find a low-cost option that wouldn’t require recurring payments. 

Such beginner-friendly solutions helped Messaoud, our today’s guest, launch his own online business and operate it quite successfully. Let’s see what exactly he’s using!

Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.

Hi, please introduce yourself!

Hi, I’m Messaoud, a 30 year old Algerian now living in the Czech Republic. I’m an CNC programmer and blogger who enjoys home and garden DIY.

How did you start your no fee dropshipping journey?

When I started, I had no experience in ecommerce or trade. I just liked the dropshipping business model because it’s low risk, and its starting costs are not big. You don’t need to buy products and rent a store – you don’t lose money!

That’s what I liked about the AliDropship solution for dropshipping beginners. You only need to buy a plugin or a custom store and pay once. Honestly, I first started my online business with Shopify and purchased a subscription for a month. It was very expensive…

And then I saw an ad from AliDropship and when I clicked on it, I saw that you don’t need to pay every month for the subscription! So I canceled my Shopify subscription and started with AliDropship plugin.

In 3 DAYS after I started with AliDropship, I had my first sales! I had 7 SALES in that one day! It was super quick. I was SO happy because the first sale let me buy some addons and themes to make my store even better.

WAIT. What did you do to get the first sales so quickly?

Hehehehe 🙂 Want to know my secret?

Before I even started using AliDropship, I had a Facebook group for DIY fans. Yes, it is my hobby, and there I have lots and lots of people who talk about making their homes and gardens better and nicer. This Facebook group has 89K subscribers, so… I didn’t choose a niche – a niche chose me 🙂

I added some very good gadgets and tools for home and garden in my store – I liked them and bought them myself and posted them in my Facebook group. And people liked them, too, and ordered! This is how it happened.

So… this is how you promote your no fee dropshipping business?

Yes, social media is my best promo channel. I only use Facebook and promote my products through my group and with paid ads sometimes. But I don’t pay a lot for ads – $5-15 per month only.

Also one of the addons I bought after my first sale is Social Rabbit. I have been using it from the very beginning of my business. It helps me promote my products and I can recommend it if you want to save time.

And how does your business perform now?

Here is a screenshot.

Performance of a no fee dropshipping store

I have only one store, but it is about products I know and understand well.

I choose products for it from this database with winning products. My package only costs $29, and it’s an excellent tool to add products to a store, a cool addition that saves me time. I use recommended prices when I import products from there. I really think this tool is a must for successful dropshipping.

What can you tell about managing your business in general?

I registered it legally. So it’s all official, I will pay taxes 🙂

Every day it takes me not more than 2 hours to manage my store. In this time I place orders, follow up shipping statuses, send emails and see what products I can add. Talking to buyers takes the most time. But if there is any trouble I try to give a voucher or a coupon or a product for free and make things better.

Any words of inspiration for our readers?

If you think about dropshipping and have fear of trying, please just start and you will not lose anything. You don’t need to pay a subscription every month if it’s an alidropship store… and if you don’t earn today, you will earn tomorrow!

That’s some really interesting insights for anyone interested in no fee dropshipping solutions! Having made a one-time payment for the selected plugins, add-ons, and themes, Messaoud now enjoys a stable source of passive income from his online store. Isn’t that the most desirable scenario for any ecommerce business owner?

Read how to run a no fee dropshipping store.

Social Media Content Calendar: 365 Post Ideas For Every Day

When it comes to promoting your account on social media networks, there usually appear lots of questions. What to post? When? How often?… A great idea we can recommend is to develop a social media content calendar which will be your personal lighthouse in the ocean of your social media strategy.

Sounds complicated, right? It might be complicated in the beginning, however, once you’ve figured it out, you can rest assured it’ll pay that time back in the future. Here’s your guide in this challenging yet exciting world!

Why take your time to create a social media content calendar?

Depending on your and your brand necessities, your calendar can be simple or complex. If you’re still having doubts, we’ve prepared some key points why social media calendar is so effective.

#1 Saves your time

Developing a social media calendar, you’re able to plan ahead, structure your work, avoid multitasking, and save your creativity for something more.

#2 Provides you with ready posts for every day

To be successful on social media, you need to always keep your subscribers curious to check and follow your account.

#3 Allows you to avoid spelling mistakes and typos

Since you’ve prepared your posts in advance, you can check them before publishing, hence no embarrassing errors!

#4 Encourages you to be more endeavouring with your social media strategies

Once you’ve started to create your social media calendar, great ideas can pop up in your head one by one, and it’s much easier to write them down.

#5 Prevents you from forgetting about relevant moments

Calendar is a calendar, and of course you can use national, international holidays and other significant days as ideas for your posts.

#6 Lets you create and distribute high quality content

A social media calendar helps you allocate your human and digital assets effectively, and a long-term vision means you’re promoting content that supports your marketing goals.

#7 Helps you track your performance and improve it

Once you’ve published all the posts from your calendar, you can have a look and analyze what posts have been more interesting for your subscribers, and make a new calendar considering the results.

So, are you ready to create your personal social media content calendar? Here are some useful tips to help you to start:

  • Analyze your social media accounts and existing content
  • Choose social networks which work for you better
  • Create a content library
  • Establish a workflow
  • Create your posts
  • Schedule your posts.

If you’re still a bit confused about the social media calendar, but really want to start, we’ve prepared such a calendar with 365 ideas for daily posts!

365 ideas for your social media content calendar

Some of our ideas are connected with holidays, or national days, some of the posts are about the business owner’s personality. In any case, you just need to add something about your niche to the post, and – voila! – it’s informative, entertaining, and talks about your brand. You can also mix these posts with the products from your store, and your selling content is ready.

Let’s have a look at an example: let’s say, the idea for the post is “Talk about your evening routine”. How can you connect it with your niche? Well, if you’re selling tableware, you can take a mug from your store, capture it in the photo, and talk about your evening routine – how you drink tea from your favorite mug from your store and watch TV with your beloved family! Easy, right?

We offer you to look through our 365 ideas for social media posts below.

Social media content calendar ideas for January

  1. New Year Day – create a post about this holiday celebration
  2. Ask your followers how they spent New Year
  3. Get handsy and post a photo with your product in your hand
  4. Record an unboxing video where you unpack some goods of your brand
  5. Make a screenshot of some piece of social proof you’d like to highlight (quote, review, comment about your business)
  6. Make a friendly selfie to let your followers know who is the person behind the brand
  7. Go behind the scenes and share what happens on the unseen side of your business
  8. Use a changeable letter sign and make a photo of fun/creative/inspirational note on the chalkboard
  9. Give your audience a sneak peek of what you’re working on
  10. Make a statement: take a photo of a t-shirt, coffee mug, or other item with a fun quote or saying on it
  11. Share an educational or informative article related to your niche topic or industry
  12. Answer a question you tend to get asked a lot
  13. Reveal what’s currently working well for your customers or your business
  14. Share an article, podcast, video, etc., with an expert talking about your industry
  15. Show an award or accolade you or your business has received
  16. Make or share a how-to video detailing the steps on how to do something very specific that appeals to your ideal customer
  17. Announce a live one-on-one coaching session you’ll give to one person who comments on this post
  18. Select one person from the comments to your previous post and coach them!
  19. Share a mistake you typically see your customers or competitors make
  20. Provide a tip on how to avoid the mistake from your previous post
  21. Share a fun fact about your industry or niche
  22. Post an infographic with helpful tips or information for your audience
  23. Share a tip that will help your audience be more efficient and save time
  24. Reveal a tip that will help your audience save money
  25. Share a super simple hack to a common problem your customer faces
  26. Discover a simple solution to solve a problem your audience experienced and share your solution
  27. Make a poll to test new ideas with your audience
  28. Ask your audience for direct feedback
  29. Encourage your followers to share their predictions about a trend within your industry or a current event
  30. ‘This or That’: give your audience 2 options and ask them to choose
  31. ‘Would You Rather…’: create a post asking your subscribers about something they prefer

Social media content calendar ideas for February

  1. ‘Ask Me Anything’: encourage people to ask you anything today
  2. ‘If You Could’:  ask your subscribers about something unreal/possible in the future/super power they dream of
  3. ‘What’s Your Favorite….’ – ask your audience about something they like
  4. Ask your followers to fill in the blanks in a phrase you provide
  5. Share a story of you hosting or attending a special event
  6. Share something new that’s happening within your industry.
  7. Write your thoughts on major news event everyone is talking about or share an article with an interesting perspective
  8. Make a post with a trending viral video
  9. Post an inspirational quote that appeals to you personally
  10. Motivate and inspire your audience by sharing the story about how you started your business
  11. Share a recent win or success in your business.
  12. Tell a story about a recent disappointment or “failure” in your business and explain how you overcame it
  13. Ask your followers how they feel about St. Valentine’s Day
  14. St. Valentine’s Day – dedicate your post to this holiday
  15. Ask your audience how they spent the St. Valentine’s
  16. Share a story about a person you admire or find inspiring
  17. Spread joy and laughter with a funny meme, joke, or story
  18. Share a helpful tip with your audience on how you manage stress and balance work-life responsibilities
  19. Tell a fun fact about you (or your company history) that not everyone knows and allows your audience to get to know you better
  20. Share a photo or video of you engaging in one of your hobbies or favorite activities
  21. To be closer to your audience, share your family time photo
  22. Post cute kids or pets – everyone loves them!
  23. If you’re out and about exploring your city, whether it’s in nature or an urban area, share it!
  24. Let your audience in on the book you’re currently reading or learning
  25. Tell your subscribes what you choose to do in your relaxation time
  26. Share something from your bucket list that you would love to do someday
  27. Tell about a challenge you’re currently facing in your business or personal life
  28. Show your favorite book related to your niche

Social media content calendar ideas for March

  1. Tell about your favorite podcast related to your niche
  2. Share what’s your favorite YouTube channel related to your niche
  3. Recommend your favorite online course related to your niche
  4. Link to a tool/resource you can’t live without to do your job or run your business
  5. Share a product or service you love and your audience will benefit from
  6. Tell about your favorite influencer who inspires and motivates you
  7. Come up with an interesting fact about women
  8. International Women’s Day – dedicate this post to women
  9. Ask your followers how they feel about the women’s day
  10. Post a photo from some of your fan’s profile. They will be amazed! 🙂
  11. If you have a favorite charity or cause you support, share it with your audience and tell a story about why this initiative is important to you
  12. Feature a customer by sharing a video interview of how and why they became your client
  13. Interview an expert or influencer in your niche and share the video as a post
  14. #SundayFunday: share how are you spending your Sunday
  15. #MotivationMonday: share a motivational quote, story, or video and use the #MotivationMonday hashtag in your update
  16. #TuesdayVibes: post whatever you want and add this hashtag as it’s virtually universal!
  17. St. Patrick’s Day – create a post about this holiday
  18. #TBT (Throwback Thursday): use this hashtag (one of the oldest and most widely used daily ones!) to post an old photo (the older the better) and tell about that time in your life
  19. #FridayNight: show why your Friday night is so fun!
  20. International Day of Happiness – tell your audience why you’re happy/what makes you happy, and ask about them
  21. World’s Poetry Day – tell your audience how you feel about poetry, and ask for their opinion
  22. @Mention a Follower: if you have a follower who engages regularly with your content, give them a shout out using the @mention feature and thank them
  23. @Mention an Influencer: if there an influencer in your niche that you’d like to develop a relationship with, @mention them in a post and share something you’ve learned from them
  24. #WednesdayWisdom: share a little wisdom or practical advice with your audience using this hashtag
  25. Thank your followers for staying with you!
  26. Share your newest content: the latest blog post, podcast, or video
  27. #SaturdayMorning: give your audience a glimpse at how you’re spending your Saturday morning.
  28. Repurpose old content and dust off some old blog post (don’t forget to update the images and headline!)
  29. Share your most popular piece of content
  30. Show one of your new products or services
  31. Tell a story about your top-selling product or service

Social media content calendar ideas for April

  1. April Fool’s Day – create a funny and hilarious post for this day
  2. Ask your followers what makes them laugh
  3. Promote your newsletter by letting your audience know what’s so special about it and encourage your audience to subscribe
  4. Promote your other social profiles
  5. Easter – Create a post about this holiday
  6. Run a contest and encourage your audience to share your content with others or create a specific post on social media
  7. World’s health day – make a post about health or a healthy lifestyle
  8. Ask your followers whether they follow healthy lifestyle or not
  9. Announce your tomorrow’s Follower-Only Flash Sale
  10. Run a 1-day flash sale ONLY for your social media followers
  11. Promote the launch of your new product or service
  12. International Day of Human Space Flight – create a special post about space flights
  13. Ask your followers about space flights: would they like to try them, etc.
  14. Whatever milestone you’ve hit, celebrate it on social media and share it with your audience
  15. If you have employees who help make your business great, share them with the world!
  16. As your audience grows on social media, reintroduce yourself and your business
  17. Take a picture of your workspace
  18. Post something seasonal
  19. Share an attention-grabbing statistic
  20. Chinese Language Day – celebrate this day with a post about China
  21. Correct a common misconception that’s related to your industry
  22. International Mother Earth Day – share your love to the Earth with your subscribers
  23. English Language Day – celebrate this day with a post about English culture
  24. Give a shout out to another local business or organization
  25. Invite people to join your mailing list
  26. Ask your audience what their biggest struggle in business is
  27. Give away a coupon code
  28. Make a live video
  29. Share how to create & write down your goals
  30. International Jazz Day – create a post about jazz

Social media content calendar ideas for May

  1. Challenge your audience to post every day for 30 days and give them a free Social Media calendar
  2. Explain why you decided to join the business
  3. Talk about your products and how they help people
  4. Share someone else’s inspiring story
  5. Create a challenge related to your niche
  6. Share a quote (graphics) and ask your audience what they think about it
  7. Ask followers what should you post next
  8. Challenge your audience to share their 3 goals and achieve at least one of them in a week
  9. Ask your audience to share their favorite quote
  10. Create a 5-day mini-course about a specific topic in your niche
  11. Welcome new followers and thank them for joining your group or page
  12. Ask for recommendations
  13. Create a VIP list with an exclusive discount coupon and choose 1 random follower each week to send them the link to this VIP list
  14. Create a poll
  15. International Day of Families – create a post devoted to your family
  16. Talk about your morning routine
  17. Explain how you prepare for the day or week
  18. Share all the things you do daily
  19. Share your top favorite apps that help you get organized
  20. World Bee Day – create a post about bees
  21. International Tea Day – make a post about tea
  22. Talk about the tools that help you create content
  23. Share your vision board
  24. Talk about what you stand for, your morals
  25. Share which trip you are planning next
  26. Talk about your favorite destinations
  27. Share why you started working in the online business
  28. Create a “Letter to my younger self”
  29. Post a video on how you use your products
  30. Share someone else’s blog post and explain what you learned from it
  31. Talk about your favorite things to do

Social media content calendar ideas for June

  1. Share 5 things about yourself
  2. Create a “Guess the right answer” post
  3. World Bicycle Day – make a post about bicycles
  4. World Environment Day – create a post about your ways to care about environment
  5. Talk about the events that you’ll be hosting
  6. Russian Language Day – create a post about Russian culture
  7. Ask your followers how they found you
  8. World Oceans Day – make a post about the oceans
  9. Share fun facts about you
  10. Create a day in the life post
  11. Recommend someone else your audience should follow
  12. Post a photo and ask your followers to create a title for it
  13. Offer a tip
  14. World Blood Donor Day – tell your subscribers about blood donors
  15. Post a throwback
  16. Celebrate your birthday
  17. Ask for advice
  18. Collaborate with a brand
  19. Team up with a friend
  20. Share your latest blog post
  21. International Day of Yoga – make a post about yoga
  22. Share a holiday post
  23. Create a flat lay featuring printed photos
  24. Talk about your evening routine
  25. Share your latest shopping haul
  26. Post an outfit
  27. Share a product you love
  28. Take a photo at your favorite local work spot
  29. International Day of the Tropics – celebrate this day with your audience
  30. International Asteroid Day – tell your audience an interesting fact about asteroids

Social media content calendar ideas for July

  1. Offer productivity tips
  2. Talk about what you did on the weekend
  3. Ask followers how they spend their time off
  4. USA independence day – create a post about this holiday
  5. Ask your audience how they spent the independence day
  6. Ask your followers about the country they are from
  7. Celebrate your blogging anniversary
  8. Announce a new business or achievement
  9. Share what you’re listening to
  10. Talk about shows you’re watching
  11. Make a post about video games you’re playing
  12. Post a collection of photos
  13. Share your goals for the month
  14. Set larger goals for the year
  15. Ask your audience what they want to see more of
  16. ‘Before and After’: write a short story about your brand in the beginning and its current state
  17. Share a mantra or affirmations you say to keep you motivated to accomplish your goals with your audience!
  18. Show your morning ritual or helpful nightly routine to help you stay energized, focused, healthy, or positive
  19. Talk about guilty pleasures and share your favorite one
  20. Express your gratitude to anyone (customer, mentor, employee).
  21. Share a testimonial, quote, case study or video from a satisfied customer
  22. Give away some of your stuff you don’t need anymore (in good condition!) to your subscribers
  23. Share your competitive advantage and why you think someone should choose you over your competitors
  24. Celebrate a national holiday from your heritage
  25. Talk about your cultural background
  26. Share a memory from your childhood
  27. Talk about a defining moment in your life
  28. Post a photo with your significant other
  29. Post a photo of a newly renovated or decorated space
  30. International Day of Friendship – make a post about your friends
  31. Ask your audience about their friends

Social media content calendar ideas for August

  1. Celebrate the start of a new month
  2. Share a photo of a project you’re starting
  3. Give progress teasers for the above
  4. Post a top down photo
  5. Take a photo of seasonal decor you’re now using
  6. Show what’s in your bag 🙂
  7. Share a discount
  8. International Cat Day – make a post with cats: everyone loves them!
  9. Visit a garden and show the journey
  10. Share a new experience you had
  11. Visualize an interesting stat
  12. International Youth Day – create a post for younger audience
  13. Share a thematic flat lay photo (food, tools, etc.)
  14. Post a photo with white frames (there’s a special Instagram feature for that)
  15. Capture the sunrise
  16. Share a challenge you’ve overcome
  17. Tell about time management tips that work for you
  18. Be open about some bad habits you’ve broken
  19. Share changes you’ve made in your business
  20. Talk about a current event
  21. Share a special offer
  22. Show a ‘Before and After’ of your workplace
  23. Share a real life moment
  24. Create a grid layout
  25. Share something you recently indulged in
  26. Make a flat lay photo of your office tools
  27. Create a meme based on your industry niche or your audience preferences
  28. Share a beautiful travel photo
  29. Show a photo with your current point of view
  30. Share an image of a famous spot in your city
  31. Post a photo of you at work

Social media content calendar ideas for September

  1. Celebrate the beginning of new season
  2. Share a photo to make your followers laugh
  3. Create a collage
  4. Talk about an event that changed your life
  5. International Day of Charity – write about charity and its importance
  6. Ask your audience what they donate money (or other stuff) for
  7. Challenge your followers to do something
  8. Share your products collection or set
  9. Create a nature flat lay
  10. Tell a story
  11. Remember the story of why you started your business
  12. Share an opinion
  13. Post a photo from a recent event you attended
  14. Share another platform your followers can find you on
  15. Make an update on your recent activities
  16. Feature an employee, friend, or family member
  17. Post something inspirational
  18. Unveil a new product
  19. Share a photo of fun in the sun!
  20. Start an Instagram post series
  21. Share a blooper or IG photo fail
  22. Make a picture of beautiful lights
  23. Create a photo challenge: jump for joy
  24. Snap the point of view of what you’re doing right now
  25. Share ‘A Day In The Life’ photo collection
  26. Post photos from a local event
  27. World Tourism Day – create a post about tourism
  28. Post a photo you can describe using just emojis
  29. Feature a local start up
  30. International Translation Day – make a post about world without translators

Social media content calendar ideas for October

  1. World Vegetarian Day – remind your followers about this day
  2. Ask your audience a question about vegetarianism
  3. Share what you put in your suitcase for an upcoming trip
  4. Show what’s on your coffee table
  5. World Teachers’ Day – say some warm words to your teachers
  6. Ask your followers about their favourite teachers
  7. Share a handwritten message
  8. Create a tutorial for multiple ways to do the same thing
  9. Share the view from your office
  10. Talk about a situation that inspired you
  11. Share something about your community
  12. Open up about your greatest fear
  13. Talk about a hobby you have
  14. Share a list of fun facts about yourself or your business
  15. Encourage followers to pay it forward and give an example of how you did this week
  16. World Food Day – celebrate this day with a picture of yummy food
  17. Share teasers for something to come
  18. Create an image to promote a blog post
  19. Talk about something you’ve struggled with
  20. Share what’s on your computer screen and be sure to tag brands!
  21. Talk about what your days off look like
  22. Offer a discount
  23. Advertise an affiliate program
  24. Introduce the business owners
  25. Talk about your items’ production and manufacturing
  26. Tell how you got into this business
  27. Announce your Halloween season sale
  28. Ask your subscribers if they celebrate Halloween
  29. Create a Halloween challenge
  30. Share your Halloween costume
  31. Halloween – make a thematic post

Social media content calendar ideas for November

  1. National Author’s Day – interview local authors and share local author’s day events
  2. Post Daylight Saving Time reminders & preparation tips
  3. Share your tricks to get motivated to work
  4. Ask about (or share!) life lessons to learn before you’re 30
  5. Native American Heritage Month – talk about Native American settlements and landmarks near you
  6. Ask what your followers do to stop wasting their time
  7. Discuss how to calm down after a long day
  8. Share how you found your purpose in life
  9. Give some tips on how to set realistic goals
  10. Veteran’s Day – share ways to support local veterans
  11. Share personal changes you’ve made and how you’ve grown
  12. Ask for the followers’ advice on how to get more done in less time
  13. Talk about your logo
  14. Feature the tools you’re using to keep your business going
  15. Share best places to visit in the fall
  16. Reveal some habits of famous successful people
  17. Share proven tips for staying positive
  18. Post a photo of your Thanksgiving feast
  19. Thanksgiving day – make a post about this holiday
  20. World Children’s Day – make a post dedicated to the children
  21. World Television Day – discuss how television changed our lives
  22. Post an image of your Black Friday haul
  23. Share Black Friday specials you’re shopping for
  24. Announce special offers for your Black Friday
  25. Show the results of Black Friday
  26. Make a fall checklist for home or car maintenance
  27. Talk about globally known entrepreneurs who inspire you
  28. Share your proven ways to take control of some issue
  29. Make a list of alphabetical advice
  30. Write a short autobiography

Social media content calendar ideas for December

  1. Make a list of easy goals to accomplish before the end of the year
  2. Feature a guest post
  3. Share 10 links that you love
  4. “Wordless Wednesday’: post pictures without captions!
  5. Create a pros and cons list related to your niche
  6. Make a must-have list for your niche
  7. Create a checklist for a specific task
  8. Share the worst advice you ever received
  9. Explain how NOT to do something
  10. National Day of Animal Rights – share your ideas about how to treat animals
  11. International Mountain Day – create a post about mountains and nature
  12. Show what was your most popular blog post this year
  13. List your favorite things about December
  14. Share how you survive long car trips or flights
  15. Give ideas for last minute stocking stuffers
  16. Share tips for buying gifts for people who are hard to buy for
  17. Give holiday shopping tips for the busy season
  18. Arabic Language Day – make a post about Arabic culture
  19. Show how you style a Christmas tree
  20. Publish a DIY guide for holiday crafting
  21. Review your most popular product
  22. Host a Christmas giveaway!
  23. Create a gift guide
  24. Christmas – make a post about this holiday
  25. Boxing Day – create a post about the gifts you’ve received and gave
  26. Share a recap of your holiday festivities
  27. Write about the things you learned this year
  28. Share a before and after: it’s high time for your brand to share another post about changes
  29. Make New Year’s plans and resolutions and ask the followers to share their, too
  30. Share an image of the bottle you’ll be popping this new years
  31. New Year’s Eve – celebrate the beginning of the New Year with your followers.

As you can see, there are hundreds of ideas for your social media content calendar. Just connect any post with your niche or industry and watch your audience growing! We welcome you to use our ideas as a draft and inspiration, and wish you an enjoyable social media experience! And should you ever need any assistance with your social media management, we’re excited to make individual catchy posts for you!

Meet 365 ideas for your social media content calendar.

Facebook Ads Review: 14 Reasons Why Your Ads Get Disapproved

What happens during your Facebook ads review? What might be the reasons behind your creatives’ rejection? Let’s learn from a digital marketer’s practical experience!

Hi, my dropshipping friend!

You prepared cool advertising creatives, gave a proper thought to targeting options, put your effort into brushing up the product page, and… nothing. Your Facebook ad is not approved – an error by the heartless Facebook system appears in your Ads Manager. Been there?

In order to not waste time creating ads that don’t get accepted by FB, make things right from the beginning! Knowing how the process of Facebook ads review works, you’ll be able to save time and nerves for more pleasant things – e.g. calculating the profit you got this month or spending time with your family.

We’ll show you how to avoid the disapproved ads situation. Read on!

How long does Facebook ads review take?

Waiting process

Sometimes it seems like forever! But in fact, an average Facebook ads review usually takes from 5 minutes to 2 days. So you might need to reserve some patience, especially if those are your first ads.

Some factors that can significantly influence your ad approval time:

Every advertising account has a “trust score.” The longer advertising history you have, the fewer ads of yours are rejected, and the more you’ve spent, the faster you’ll get your ads approved.

By the way, if you advertise a lot, your ads can be approved almost instantly. It proves the fact that not all ads are reviewed by people, so if you have a good trust score, it’s more likely your ad will be approved by the system.

  • Keywords

Some keywords in the ad text will likely trigger the system. So if you have any keywords related to religion, ethnicity, and any prohibited for advertising items and services, it might prolong the ad review time.

  • Domain

If it’s a new domain that was never advertised before, ad review can take longer than usual. If a domain has been heavily advertised before without any problems, the pending review period could be shorter.

  • Image

Despite the fact that analyzing images is a pretty tough task, FB is quite good when it comes to detecting nudity, copyrighted logos, and other bad bad stuff you shouldn’t advertise.

Who works on your Facebook ads review?

There’s no way to know who or what exactly checks your ads before releasing them into the big Internet world. However, we can say for sure that the process is not fully manual as a huge number of new ads appears every day and there’s no way only people could process all that. Unless Zuckerberg hired some Oompa-Loompas, of course 😀

So, let’s finally get to the main topic of this article!

14 reasons why your Facebook ads review may end up in the campaign rejection

Some of them can sound familiar, and some of them can be pretty new for you. It’s good to know them all!

#1 Obviously prohibited content

Facebook provides a pretty detailed list of the “prohibited content”. So, what you can’t advertise on Facebook at all?

❌Adult products – unless they’re about family planning and contraception. Surprise-surprise for those who want (or already built) a dropshipping shop related to adult items. Don’t worry, though: there’s plenty of ways to advertise an adult store safely!

❌Weapons, ammunition, explosives – please, no guns, bullets, or bombs! Basically, you can’t sell anything that can hurt other people.

You should even avoid advertising kitchen or camping knives! Despite the fact that Facebook says you can’t advertise “weapons of any kind, including … non-culinary knives” it doesn’t imply that you can advertise culinary knives themselves! 🙂 Actually, we’ve seen many cases when such ads were rejected as well.

❌Tobacco and related products – say no to the advertising of vapes, vape liquids, tobacco pipes, etc.

❌Spyware or surveillance equipment – for example, spy cams, cell phone trackers, sunglasses with a built-in video camera, pens with a mini camera.

#2 Discrimination

Your ads shouldn’t encourage any kind of discrimination against people based on their personal attributes.

According to Facebook, personal attributes include “race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name,”.

In other words, Facebook doesn’t want you to let users know you have any info about them.

A simple example: if your ad copy says “Manage your diabetes, use this super-duper blood sugar meter”, there’s a high chance this ad will be rejected.

By using such wording, you imply that the person has diabetes. So, an improved wording should be “This super-duper blood sugar meter helps to manage diabetes”.

You can compare Facebook to an online cafe where everyone should feel welcome. You would not come across strangers in a public place and tell them they should lose weight, improve their financial situation or do something with their health, right? This would sound very rude and would leave people offended.

Similarly, Facebook doesn’t want you to reference or allude to personal attributes of a person you’re targeting ads at.

#3 Shocking content, nudity, bad language

All ads should comply with the Community Standards (please note that Instagram has its own Community Standards). These platforms position themselves as a safe place for everyone, where people are treated with respect, and there’s no violence or spam.

So some shocking content, nudity or abusive language decrease the chance your ad will be approved.

Want examples? Here they are!

  • If you sell underwear, I have bad news for you – it’s very unlikely you will be able to use photos of models in bras and lacy-panty-things as Facebook won’t “like” the amount of skin revealed. Try photos of underwear on some simple background.
  • “Tired of being a loser? Put on this awesome suit and some cool sunglasses from our store and get all the ladies” – big no-no of an ad.
  • I remember an ad about a dog safety leash I saw a couple of years ago – you buckle the dog up in the car and it won’t mess around the car distracting you from driving.

That ad I saw showed some incidents when dogs jump out of the car windows at full speed, and the safety leash was presented as a solution to end this. The videos of the incidents were truly shocking. It’s good that such ads won’t be approved nowadays.

#4 Copyright

You obviously already knew that selling copyrighted stuff is not legal. But did you know Facebook also doesn’t approve it?

“Facebook is committed to helping people and organizations protect their intellectual property rights. The Facebook Terms of Service do not allow posting content that violates someone else’s intellectual property rights, including copyright and trademark.”

#5 Too Much Capitalisation

It is not a good idea to use too many words written in “CAPS LOCK”.

Yes, you can try using capital letters can as an advantage because they make your ad copy stand out and make people focus on certain parts of your advertising message. However, such words and even whole sentences can be perceived as spam.

So, instead of “ONLY TODAY – 24-HOUR SALE! GET 15% OFF + FREE SHIPPING”, use these words and a regular sentence case.

#6 Using fake call to action buttons

Facebook provides different button options with CTAs like “Learn More” or “Shop Now” and gets angry when people try placing fake buttons directly into the ad images.

Such ads are misleading as these fake buttons with non-working functionality make people click on the ad.

An example of a fake call-to-action button that can impact your Facebook ads review negatively

Do you remember the scandal with an ad with a fake hair? People tried to sweep it from the screen and kept getting to the store’s landing page.

An example of a fake call-to-action solution on Instagram

I think such ads can be of the same fake button ads type.

#7 Using Facebook brand in ads

Even though you can use the word “Facebook” in your creative, and you can even use the FB logo, using Facebook brand in advertising is not the best idea.

You need to capitalize the “Facebook” word and write out the full name in the ad copy. Make it the same font size and style as the text around it.

You can use the standard Facebook logo, but please don’t use their corporate logo under any circumstances. Plus, don’t change any Facebook brand assets you’re using from their original design.

And at last, but the least, don’t use the Facebook brand as the central focus of your ad. Feel free to promote a Facebook Page, group, or event with your ad, but you can’t advertise when Facebook becomes the most noticeable and significant part of your ad creative.

#8 Age restricted topics

Always pay attention to the age you set in your targeting when you advertise certain types of products, such as alcohol and bar-related items. Don’t accidentally include underage groups!

There are certain age limitations from the law and they are country-dependent. In the US, the minimum age level for alcohol consumption is 21 years, while for many European countries it is 18.

So, before advertising cocktail shakers or wine aerators, consult legal papers Google what the drinking age in this or that country is. Or just look at the pic below 🙂

Legal drinking age by country

Always make sure that you’re aiming your content at an audience Facebook won’t flag as inappropriate.

#9 Incorrect destination URL

That’s one more reason for your ad to face rejection. The landing page you’re getting people to when they click on your ad should be functional. So beware of mistyping the URL.

Also, no malware or undesired pop up windows should be present on the landing page.

#10 Irrelevant content

These days, Facebook pays lots of attention to show only relevant contact to the users. So if you accidentally put the link to a bathing suit page as a landing page while there are ceramic dishes on the picture, your ad will be disapproved.

#11 Spelling, grammar

Check everything in advance! Poor grammar falls under the “prohibited content” category, so make sure the text of your ad is okay. Don’t use any weird symbols and “creative” writing (replacing some letters with letter-looking symbols, etc).

If you’re not a native speaker and doubt your language skills, it’s better to make use of the services of English-speaking copywriters. Or at least let your friend who knows the language better than you check your texts. Or try a copyediting service like Grammarly.

#12 Personal health

Facebook does not allow “before and after” photos. The system also doesn’t allow ads with unrealistic results and imagery that attempts to “generate negative self-perception.”

An example of 'before and after' advertising content that can impact your Facebook ads review negatively

So, if you sell fitness products, just stick to the photos of healthy looking people. If you’re in an extreme need for a toned body in the visuals, avoid it being zoomed on specific parts.

If you sell supplements, Facebook may determine them to be unsafe. It is in your best interest to avoid mentioning any supplements in your advertisements or on the landing page.

Note: we saw some cases when FB rejected ads for first aid kits containing medical supplies! Keep this in mind.

#13 Too much text

GOTCHA! It’s not a problem anymore 🙂

Facebook used to have a 20% text rule for ads. If there were more than 20% of an ad image’s area as a text, that ad would be rejected. Facebook cancelled the 20% rule recently, but it’s still a good idea to keep your text minimal.

Keep your product as a focus in the ad picture, not the text.

#14 Just because

Yeah, Facebook is not an ideal platform for advertising, and sometimes (someone would say always) there are certain system misbehavior cases, especially after the release of new features, policies, etc.

So, be ready your ads can be rejected because according to Facebook, they relate to political issues or elections, even though you advertise cute raincoats for no less cute dogs.

There’s nothing you can do about it, so just accept it and work with what you have.

Your Facebook ads review ended with the ad rejection, but you think it was a mistake. What to do?

If your ad wasn’t following the Facebook policy, you’ll get an email with the explanation of what was wrong. This can help you decide whether you want to edit the rejected ad to make it comply with Facebook policies or to request an ad review.

So, if you feel like your ad was rejected by mistake, just apply for a review right in the Ads Manager or you can request a review by visiting your Account Quality Dashboard.

It was a nice article, but to get the whole idea in teeny-tiny details, we’d recommend to thoroughly look through Facebook’s Advertising Policies.

The best way to learn is to do stuff, so go ahead — start your campaigns! Hope I didn’t scare you too much 😉 Now you have all the info you need to launch ads which will easily pass Facebook ads review and which will help you boost traffic and your profit at your dropshipping store! And should you need expert assistance with your powerful Facebook campaigns, my team is always here to help you out!

Read Facebook ads review.

How To Make A Good Facebook Ad That Sells: 12 Steps To Perfection

Knowing the best strategies and techniques to create a good Facebook ad is fundamental to having success in driving traffic to your dropshipping store.

That is why in this article, we’re happy to share with you our best Facebook ad tips! They will help you increase click-through-rates, boost your conversion rates, and make more profit. So read on! 

#1 To make a good Facebook ad, pick trending products

Your goal should be grasping a trend as it’s gaining momentum but before it reaches its peak. That’s why you should always keep up with the latest trends. Especially when it comes to selling apparel or jewelry! Make sure to browse Instagram and fashion magazines to see which products are getting more and more attention.

There are also several tools that you can use to find your winning products. 

  • Ad Spy

This is an ad database in which you can browse Facebook ad materials of other ecommerce business owners. It’s the easiest way to spy on your competitors to see which products have the highest potential. 

How to use AdSpy to create a good Facebook ad

  • AliExpress

If you didn’t know it, AliExpress shares sales statistics and reviews of any product on offer with the platform users for free. You can easily search for the most popular products using filters (‘Free shipping’ and ‘4 stars & up’) and sorting the results by the number of orders. However, keep in mind that if the product is basic and has thousands of orders, it might just be cheap but not necessarily trendy. Make sure to double check it on Facebook and Google Trends. 

How to use AliExpress to create a good Facebook ad

  • Google Trends

This tool will show you how the number of search queries have changed over time. You can test certain item keywords to see what is hot. The more people google a given item, the higher the demand is.

How to use Google Trends to create a good Facebook ad

#2 Make sure your ad stands out

The last thing you want is your ad looking just like everything else on Facebook. Use high-quality images with bold colors to capture the attention of users. 

We’d also recommend including the images of people in your Facebook ad design. It can increase conversions by a massive 35%. Portrayals of people from your target market prompt viewers to feel like the product is for them in particular. It also encourages them to better imagine themselves using your product.

An example of a catchy Facebook ad

#3 Create a sense of urgency

We feel bad when we miss out on getting something, but we feel even worse about losing a chance. When we see an urgent exclusive opportunity arise, we do not want to let it slip through our fingers. There are many different phrases that you can use in your ads to induce scarcity such as: “limited time only”, “24-Hour SALE”, and “hurry!”, “Today!”.

An example of a Facebook ad triggering the sense of urgency

#4 Use headlines to increase curiosity 

Your ads risk to be scrolled down if you don’t manage to interest users. How can you do this? Use headlines that get your viewers hooked and intrigued. Think of a headline which can be provocative and interesting as much as possible. Believe us, Facebook users won’t be able walk by.

An example of a Facebook ad with an eye-catching headline

#5 Offer irresistible value

Our emotional side has a lot to say when it comes to buying, though our rational side may hold us back. Ultimately, appealing to the product features and benefits with your ad campaigns can help you influence both the emotional and logical sides of a decision-making process, increasing the likelihood of a conversion. Your Facebook ad messages should clearly state what benefits are customers going to get from your product and why they should choose it over those of your competitors.

Outlining your product benefits in the promo text

#6 Let customers choose

Your customers will definitely appreciate you giving them additional options from which to choose. Carousel or collage Facebook ads let customers see several products at once. For example, if your customer doesn’t like the pink hoodie (like you see on the picture below), they can still choose the alternative option.

Offering your potential customers a choice with a product collage

#7 Leverage social proof

When targeting people who have never heard of your brand before, you need to leverage social proof or else your audience will simply not trust your message. Seeing other people talking about how much they enjoyed a product or how it helped them achieve something remains one of the most powerful motivations to make a purchase of our own. 

Using social proof as a part of the product description

#8 Incorporate videos

Video is great for showing your product in use! It also stands out in the feed grabbing the attention of more potential buyers. Always include captions since 85% of Facebook videos are watched without sound. Also remember to keep the video as short as possible (15 – 30 seconds). It should also have a magnetic headline and catchy background music.

#9 Treat conversion objective as your best friend

When you create your ad, you’ll be asked what your advertising goal is.Your ideal choice is the conversion objective which allows you to target new and previous visitors based on actions they take on your site – but please note you can use this objective only if you’ve already had some sales on your site (or at least some events). 

Likes and shares are important if you want to test different types of content and choose the most popular ones. However, they are useless if you want to evaluate the financial performance of your Facebook ads campaign.

Learn more about advertising objectives here and make sure you choose the most suitable one for your campaigns – Traffic to get people to your site, Engagement to gain some likes and comments, etc.         

#10 Do targeting wisely

Remember that effective targeting is key to success — and there’s no shortage of ways to target your audience using Facebook Ads Manager.

There are some basics you should know about: 

  • Don’t target absolutely everyone

Do research, find out who is your target audience and include or exclude people based on their demographics, interests, and behavior.

Specifying targeting settings 

We can also recommend using one interest per ad set to test and see what interests work best for your product. 

  • Do not change the settings of the advertising campaign after the launch

After launching the ad, you should not go into the settings and change anything. This will be a failure because the learning phase on Facebook will be disrupted. The learning phase is the period when the delivery system still has a lot to learn about how to show your ad in the best way and to whom. So don’t try to change your budget, audience, and placements. If you need to optimize your ad, make its duplicate and make changes there. 

  • Don’t forget to experiment! 

Trying different combinations will eventually help you find your ideal formula to great sales. 

Try not very obvious targeting options – e.g. if you sell earphones, target not only those who are interested in earphones but those who’re subscribed to some music streaming services like Spotify. 

 #11 Test, test, and test again

Be ready for the fact that it can take a while to find the winning product and create the best of the best ad. On the way to success, you will need to spend a lot of time testing. Choose products, create ads, and monitor the results.

In the end, you will find a winning product. But don’t finish testing! Believe us, if you study and test various advertising techniques, you will be able to open completely new horizons for yourself and your sales.

If your ad doesn’t sell, it’s not a loss – it’s a very useful experience that will help you sell better. You can analyze this ad, the stats, customers’ behavior on your site (you can even see what they do and where they click – try setting up Webvisor) and make more effective ads in the future. Every piece of information matters and can be used to grow. 

#12 Follow Facebook’s advertising policies

You don’t want your ads to be blocked and all your efforts go waste, right? That’s why it’s important to keep in mind Facebook Advertising policies. You can’t advertise illegal products or services, weapons, ammunition, explosives, adult products or services.

In addition, pay attention to the text in your ad image. If your ad image had over 20% of it covered with the text, it would be denied. And forget about using personal attributes targeting in your ads such as race, ethnic origin, religion, beliefs, age etc.

Comparison of 2 ad versions one of which is rejected by Facebook

The secret to Facebook Ads success is experimentation. The more you experiment with different products, copy, targeting options or ad types the more likely you are to create effective ads. Find out what works for you and use this method to the full. 

We hope this article will help you make a good Facebook ad. Happy dropshipping!

Read how to make a good Facebook ad.

Top Tips On Making Facebook Video Ads For Dropshipping Products

Advertising isn’t just about informing an audience about your products. One needs to draw customers’ attention to the ad and kindle their interest. In this article, we are going to discuss Facebook video ads and why they’re so useful for ecommerce businesses.

Why are Facebook video ads effective?

There are many ad formats on Facebook ranging from simple image ads to carousels. They all have certain pros and cons, but whenever possible, marketers give priority to video ads. Why?

If compared to texts and images, video content is easier to perceive. Unlike reading (which requires certain efforts), watching videos is a passive process. Additionally, reading takes longer, so a video can tell the same amount of information much faster.

But there is another reason to use video advertising – seeing is believing! Even if you describe what a product does and how good it is, words can lie. And potential customers know it!

On the other hand, a video can show what a product is and how it works. It serves as a proof making viewers believe much better than a thousand words.  Besides, visual information can evoke emotions easier than texts and generate 20% more clicks than images.

That’s why marketers use videos a lot in advertising.

Setting up Facebook video ads

Advertising products on Facebook starts with launching ad campaigns. Facebook lets you choose between a number of campaign objectives. Depending on what you pick, the algorithm will show the ads and posts to users who tend to react in a certain manner.

For example, if you set the objective to engagement, Facebook will look for users who like, comment and share more often than others.

Although there are many campaign objectives you can choose from (including video views), AliDropship recommends running an engagement campaign first and a conversion campaign afterwards.

We usually start with publishing a video post which is going to become our ad and launching a Page Post Engagement campaign to stimulate engagement and thus boost the number of likes, comments and shares for this post.

Screenshot of creating a Page Post Engagement campaign on Facebook

After that, our team creates a Conversion campaign using the same video post. We also keep running the PPE campaign in order to keep raising its level of engagement which positively affects its performance in a Conversion campaign.

Screenshot of creating a conversion campaign on Facebook

After finishing with your campaign settings, you can choose one of your uploaded videos. Although this too is a viable option, video ads created from scratch will have zero level of engagement. Social media users tend to click on videos and posts more often if they have lots of likes and comments.

That’s why our team usually creates a video post first, then launches a PPE campaign to boost it and only after that starts a conversion campaign using the same existing post. Just don’t forget to add a Call to Action with a link and set up your pixel.

Using a previously published video post as a Facebook video ad

What results should you expect from your campaigns?

PPE campaigns

Since Page Post Engagement campaigns are aimed at raising engagement, you want the following metrics to be as high as possible:

  • The number of people who watched 95% of the video
  • Click through rate
  • Cost per unique content view
  • CPM, or cost per 1,000 impressions (note that the number of impressions reflects the number of views but not the number of unique viewers as people can see your ad more than once)

Important metrics for a Facebook PPE campaign

Conversion campaigns

As for conversion campaigns, you want to track the same metrics as well as the following parameters:

  • Unique add to carts (how many people added the product to the cart on your site)
  • Unique checkouts initiated (how many people tried to purchase the product)
  • Purchases (how many of them did buy the product)

Important metrics for a Facebook conversion campaign

Tracking these metrics lets you know whether your campaigns succeed or not. Additionally, they can tell you at which step of your sales funnel you have a problem.

For example, if a conversion campaign generates lots of views and high conversion rates (CTR) but too few purchases, the problem lies in your site. People like the ad and what you’re advertising, but when they get to your site, there’s something stopping them such as customer reviews, the price, or shipping conditions. Or it could be your payment gateway.

Keep in mind though that certain actions cost more for conversion campaigns than for PPE campaigns (for example, cost per content view).

Facebook video ads requirements

  • Facebook video ads specifications

First of all, Facebook allows video files with different dimensions. However, our team usually uses 1080 x 1080 pixels. These dimensions look good enough on any placements both on Facebook and Instagram, while providing decent quality.

As for file formats, the team uses MP4, but you can pick any video format allowed by Facebook.

  • Facebook video ads size

Obviously, you don’t want to use heavy files as they’ll cause problems for Facebook users with a slow Internet connection. However, since we create only short videos, this shouldn’t be a problem at all.

  • Facebook video ads length

Keep your videos’ length not shorter than 15 seconds and not longer than 60 seconds. The AliDropship team recommends making videos about 20-30 seconds long.

  • Ad content

Like all other social networks, Facebook bans content that breaks their rules. Stay away from things like nudity, violence, etc.

Facebook video ads cost

  • The cheapest way to make a video ad for Facebook is to do it yourself. Find materials (even pictures will do) or record a video on your own, edit it and publish on Facebook. Also, consider using Animoto as a drag-and-drop video making tool: it offers a free subscription as well as paid options.
  • Another way to get a video is to order one on Fiverr. There are people making videos specifically for dropshipping businesses for about $20-40.
  • You can also order videos from AliDropship. With our Facebook and Instagram video ads service, you will also get target audience recommendations.

Facebook video ads best practices

1. Make an eye-catching thumbnail

Your video ad might be so good that all people watching it go and buy your products immediately. But what about the people who don’t watch it?

The problem is Facebook videos do not always start playing automatically. You can turn this feature off. Therefore, you have to convince people to play your video ad in the first place. For this purpose, you need an eye-catching thumbnail.

We talked about what thumbnails work best for video ads in one of our previous articles.

2. Let people know you’re advertising

It’s a good idea to make videos entertaining whenever possible. Unusual ads feel fresh and unique. However, concealing your ad by making it look like entertaining content would be a mistake.

Our team once made a Facebook video ad of Halloween costumes that generated lots of views and engagement but resulted in almost no clicks. Soon they realized that people just didn’t understand that they were watching an ad and they could actually buy all these outfits.

3. Put the juiciest part in the beginning

When a user watches your video ad, you have literally 3 seconds to catch his or her attention. Otherwise, the person will simply skip the ad. That’s why you should put the most interesting part of the video in the beginning.

In most cases, our team uses the classical formula – a problem and a solution. Often a solution can simultaneously tell viewers about a problem. For example, if a video starts by demonstrating a person grooming a dog, you can easily guess what problem the product solves.

Some dropshippers order products from AliExpress to film them and thus make unique video ads. Others simply use the videos provided by AliExpress sellers. But even in this case you can and should edit the original video if you think it’ll make the video better. You can change the original scene order and add texts as long as you’re using short phrases instead of long sentences.

4. Show what your product does

To convince potential customers that a product is worth buying, you should demonstrate how it works. For example, if you’re advertising a cooking tool, there’s no point showing how pretty it is. That’s not what people expect from a good kitchen gadget. Instead, your Facebook video ad should demonstrate it in actual action.

Some products don’t have a particular function – accessories, jewelry, decorations. In this case, you can demonstrate how they look in the surroundings they were designed for. Show wall stickers on the wall or a ring on someone’s finger.

In other words, a product should not look like a thing in itself.

5. Use royalty free music

It’s also a good idea to add some music to your video ad. But you absolutely can’t use someone else’s works without permission, especially popular tracks. Instead, use royalty free music which you can easily find on the web.

Facebook video ads are an efficient way to demonstrate the best features of your products and attract visitors to your dropshipping store. If you’re looking for top-selling goods along with marketing materials including videos, consider subscribing to AliDropship’s Premium Products.

Read about tips on making Facebook video ads.

How To Engage In Social Media And Make Your Posts Sell

When social media sites first came onto the scene, they were designed for people to connect to one another. But as the platforms developed and the user base grew, brands found an opportunity to participate and reach their customers in a new way. Nowadays, it seems unimaginable for a new business to open up without any social media presence. So, let’s see what are the best ways for your business to engage in social media – and how to make it right.

Why use social media for ecommerce?

Selling from social media includes the interactions that take place before an actual transaction is made. These are research, word-of-mouth, direct interactions with the brand, and more. Ecommerce sales are heavily influenced by the online world, and it makes perfect sense for brands to engage in social media to increase them. At least 72% of the US adults use some type of social media. Since your customer is (very likely) already present there, you want to go there as well.

In this article, we will run through some of the reasons why investing in social media presence makes sense. Then we will touch on specific tips and workflows on how to engage in social media applicable to Instagram, Facebook, and Twitter

Excellent social media marketing has all the chances to bring astonishing results to your dropshipping business, create loyal brand advocates, and, what is even more exciting, boost your sales. By using social media engagement, you will certainly enhance the voice and tone of your brand. If you can create captivating interactions with your audience, it will lead to a strong word-of-mouth marketing – free advertising for your business. Is this not amazing? However, to obtain social media proficiency, one needs to understand the principles under the key definitions in this sphere.

What is exactly defined as “social media engagement”? This is the average rate of interactions (likes, comments, saves) to the total number of people in an account. 

A large engagement index increases the chances that, for example, Instagram will show your content to a potentially interested audience in the Recommendations tab. If you have a small number of likes and comments in your account, people just do not see you! It happens because Instagram is constantly changing its rankings. Previously, the user was seeing the most recent post at the top of his feed, but what he sees now is based on personal data. There is not a single pair of people in the world that have the same Instagram feed.

What should you do to engage in social media better? 

4 tips for boosting your social media engagement

Well, the first thing is planning. Every post for your social media should be planned in advance. Create a simple content plan for a month, a week, or at least the next few days. It will help you to keep in mind all ideas that you have for your content. You can use numerous tools for post planning, one of them is Social Rabbit Plugin. Use it for auto-promotion of your accounts to get more followers, likes, and sales.

Get creative! Do not be scared to show your personality and become closer with your followers. Experiment with types of content and analyze the results: which of the posts get more likes, comments and shares? Then, create a content strategy based on your results.

Here are some tips on how you can boost your social media engagement.

Ask questions

Perhaps the simplest way to connect to your audience is asking questions. When you ask relevant and timely questions, it can create the most engaging and captivating activity in your social media.

 You can motivate your followers with one of these strategies:

1) Invite your audience to share their opinion on something.

2) Try the “test your knowledge” game. No one can resist it!

3) Post a survey. Surveys don’t only engage your subscribers, but they also get you to learn more important things about your targeted audience.

Encourage expressions

Encourage your subscribers to make content about your brand – it can lead to amazing results! Here is how you can do it:

1) When you post something interesting, do a little hashtag research first, or create a special hashtag that expresses your brand’s concept.

2) People like social media challenges, especially when they are involved in shooting and sharing original photographs or videos. Contests may be dedicated to different types of self-expression like recipes, recordings, paintings, poems, and more.

3) Reviews and testimonials are very important for ecommerce. Think about creating advocacy programs featuring employees, partners, customers, and engage your customers by giving them a platform to express their personalities.

Play games

People like to play games and they like to win. Fulfil your followers’ competitive spirit by including some games in your posts. Even small prizes can motivate your audience to take a part.

Create a special offer

The strategy you’re following to engage in social media doesn’t need to be interactive or gamified 100% of the time. You can engage customers with attractive offers such as:

  • Instant coupons and discounts
  • Membership clubs
  • Pick your discount’ promotions
  • Free shipping

Experiment with different types of offers to discover what your customers best respond to!

There are also some tricks offered by Facebook help page:

1) Offers with free items or with discounts of at least 20% off usually attract more people.

2) Photos of people using a product often perform better than photos of a product by itself.

3) Create a sense of urgency. Give people some time to discover your offer and share it among friends. The ideal length of an offer is 7 days.

4) After you created an ad for your offer, pin it to the top of your Page to make it easier to notice.

However, nothing is better than organic engagement. Don’t forget to answer all questions in direct messages and comments, keep the conversation live by asking more questions. It’s really important because faster responses make customers happier, which leads to a bigger ROI.

Remember, social media is where your customers are. You are able to increase your engagement by simply being responsive, friendly and polite on social media.

How to get sales from social media in 2020?

3 strategies to make sales from social media

1. Strategy measurement is vital

The first step of making your posts sell is to define how you are going to measure whether your method works as desired or not. It may seem obvious, but – take a moment to think it through. Your posts may show off good numbers at the beginning but result in a gradual decline in sales later. The precise and unambiguous way of determining the post-to-sales ratio is something you should figure out for every case separately.

Of course, the success of your social media strategy is ultimately determined by a simple fact: you win if a target customer makes it to checkout. Social commerce is able to propose numerous ways of achieving such a goal, including unique content creation, two-way communication and other things you (most probably) already know about. It is natural to suggest that the most transparent way to measure a social commerce strategy’s effectiveness is money. By analyzing how many sales can you make while following a chosen path, you can truly realize its potential.

A sad truth, however, lies in the following fact: not everyone might be ready to shop at the blink of an eye as they see your product. Social commerce is still evolving and its image is still shaping in the representative customer’s mind. In simpler words, not everyone is on board yet: some people need their time to think through or to learn how to purchase with safety. Building a strong bond between two sides of the B2C sector takes time, but has all the chances to end up as a perfect collaboration in the future. Therefore, we need to be flexible in ways we measure our success.

Starting stable relationships with e-mails is a strategy that has already stood the test of time.

Anyone who has a thought to reach you in mind should be able to do it in a couple of clicks, and writing an email is the reaction that almost anyone is able to produce. Many clients might be willing to purchase a product, but not all of them could feel confident enough with social media. This is where emails truly shine: they are widely spread and highly accessible, they can be easily found once in one’s inbox, and all the necessary information and guidance can be provided there in a convenient and barely limited way. A single email already shows that you attracted a customer. In addition, you can guide your client further to your social media account or ecommerce website via email. Therefore, the number of captured emails can act as a success measurement unit with high efficiency.

Another example of a strategy measurement could be the completion of certain steps by the customer. Someone has not purchased your product, but is already registered at your website? Congratulations – an increase in your online sales is just around the corner! Listing oneself as a member of your territory shows genuine interest and willingness to perform further actions. Using this opportunity can be a lot more profitable than a single-purchase attention grabber. Continue the story of your business – and they will respond on the road.

2. Expand your network

Sharing is caring – and that includes the publicity of your products, too. Nobody can persuade new clients to experience your products better than their peers. The newest trends, such as influencers or community creation, are more than worth looking at. Their presence can make your posts sell with a sky-rocketing rate. It is simply natural to people to trust those whose opinion they long follow for or have common interests with. The statistics show that people tend to buy products that they have already seen several times. So never lose the chance to remind about your products. Not only do you expand your audience, but also get an opportunity to make a collaboration with experienced social media users. Those who can offer the attention of thousands are most likely to know their followers and be able to increase your social media engagement quickly.

In addition, expanding your presence at target-themed communities may pay off as another way of creating selling posts. Customers will be ready to consider your product options more willingly if they already have interest in such a topic. By introducing a proper image that outperforms your competitors, you – both! – engage in social media better and increase your sales.

3. Focus on cost-effective products

Social media is a developing sales platform, making customers eager to try out a new trend of purchasing. Yet few people agree to spend their money in a way they are not familiar with. The important point here would be to engage them in this journey in a light-weighting style: when a person has to consider all the pros and cons of a purchase because of the high price, it disregards all the joy of the immediate wish-granting. Therefore, it is logical to suggest that the lowest-cost products sell best on the social media platforms. This is proven with various market reports – such as recent eMarketer research on the relevant verticals for social commerce. Categories such as apparel, beauty and home décor are at the top of this list.

As a result, a strategic approach ensures your success in the ecommerce type of business. Look closely at items you put in the list ‘for sale’. Every number here must satisfy the following criteria – out of all your products, an item:

1) Must appeal to a wide audience

2) (Ideally) should be already proven to resonate with your clients

3) Should be one of the least expensive products of yours

Forming such a list is not an easy task. Still, no need to worry – setting an experiment may provide you with all the relevant information. There is no need to upload the entire catalogue of goods on social media. After several trying attempts the numbers will speak for themselves.

Still in doubt whether selling through social media is truly your thing? Then you may wish to take a look at the recent GlobalWebIndex study – it says that 21% of shoppers use social media for completing their purchases while still being a new and not fully explored trend! We expect this number to rise in 2020 – and it makes exactly now the best moment to engage in social media and ride the wave!

Read how to engage in social media.

Split Testing On Facebook And How It Works

To advertise effectively, one has to take into account multiple factors. However, the problem is you still can’t be 100% sure about how your campaigns work. For such situations, digital marketers use A/B tests. In this article, we will talk about how to do split testing on Facebook.

What is split testing?

Split testing, or A/B testing, is a marketing research method based on comparing two or more versions of the same element in order to find the most efficient one. It is used to test any kind of variation (ad copies, banner placement, video thumbnails and so on) while all other elements of these objects remain the same. Internet traffic is split between the objects equally so that after a while, marketers could see which of these versions perform better.

For example, if I’m not sure which of two headings will bring me more sales, I can test both these options. After a week or two, the test will show that the A variation generates 10% more sales than the B. Now I know what to choose.

Sometimes you need to compare more than two variations. While it is possible to make an A/B test for three or even four options, it’ll take more time: you’ll need to direct enough traffic to each of the options, so the more variations you test the more traffic portions you need.

Another thing to remember is that split testing is used to compare objects that are totally identical to each other except for a single element. Otherwise, the results can be unreliable.

We have already mentioned the importance of testing your marketing materials, strategies or audiences. This time we will talk about how you can use split testing on Facebook.

There are several ways you can launch an A/B test on Facebook.

Split testing: Facebook campaigns

The first method allows users to compare Facebook advertising campaigns to each other. Keep in mind this: whether you want to test particular ads or ad sets, it’ll compare them on the campaign level. We’ll get to it a bit later.

To start, go to your Ads Manager and create a new campaign.

Creating a new advertising campaign in Facebook Ads Manager for split testing

After choosing a type of campaign, Facebook will ask you to customize the settings. One of the fields there is named “A/B Test”. This is what you need. Simply click on the “Get Started” button and continue customizing the campaign structure.

A/B test option in new Facebook campaign settings

This campaign will become your “original” campaign, or the first of the two variations you want to compare.

After you click on “Publish”, Facebook will show another box called “Create A/B Test”. Continuing will let you create another campaign for comparison, or the second variation.

Screenshot of Create A/B Test box in Facebook Ads Manager

In the “Variable” field, you can select what exactly you want to compare. Facebook will make a new campaign identical to the original one except for this particular detail. Your options are:

  • Image (it’ll create identical campaign with different images to experiment with Facebook ad designs)
  • Video (same but with videos)
  • Ad Text (a new campaign with an alternative ad text)
  • Age and Gender (self-explanatory)
  • Saved Audience (will compare identical campaigns targeted at different audiences)
  • Custom (will create an exact copy of the original campaign and let you customize anything you want in this copy; this option is useful for testing multiple differences)

Split testing: Facebook allows you to choose from a list of variable you want to test

After choosing the variable type, click on “Next”. It’ll take you to another page where you will see two versions of your original campaign which you are going to test.

Example of split testing on Facebook. The user has to choose a new ad picture for comparison.

In fact, Facebook will actually make three campaigns: the original one, a Version A (Control) which is an exact copy of the original one, and a Version B (Variant) which is going to contain an alternative variation.

Here you’ll have to pick this variation. In my example, it is an alternative ad image. After that customize the rest of the settings. Pay attention to the daily budget settings: this sum will be split by Facebook between the two versions equally.

Another important field here is “Key Metrics”. By choosing one from the list, you tell Facebook which ecommerce metric to use when deciding the winner such as the cost per conversion, cost per link click, etc. For example, “Cost per Purchase” will probably be the best option for conversion campaigns aimed at converting users into buyers.

As for the “Estimated Test Power” index, don’t take this information too seriously as Facebook’s estimations are pretty vague.

After that, click on “Create Test”. Facebook will create three campaigns that you can see in your Ads Manager, two of which will be scheduled for split testing.

Another way to launch an A/B test on Facebook is to tick a box near a desired ad, ad set or campaign and click on “A/B Test” on the panel.

An alternative method of creating a split testing campaign in Facebook Ads Manager

This method will also create a split test on a campaign level just like the method I have described above.

As I mentioned before, although you can choose variables for comparison, Facebook will actually test campaigns. If you want to compare standalone ad sets or ad variations within one Facebook ad campaign, you’ll have to use another method.

Split testing: Facebook ad sets and ads

In order to run A/B tests on Facebook for ads and ad sets, you need to have an existing campaign. Pick an ad or an ad set and click on “Duplicate” under its name.

Screenshot of duplicating a Facebook ad in Ads Manager

In a new box, click on the “Create a test…” button under “Original campaign”. Unlike the previous method, this one will create a copy of the existing ad or ad set within an existing campaign, so you will end up with just two test subjects. The original becomes the test A and the copy becomes the test B.

Click on “Duplicate” to continue.

When duplicating an ad or ad set, you can create an A/B test to compare it with the original one

In the new box, you can edit the copy, thus making different variables. Although you can make a completely different ad, marketers usually change only one parameter. Also, pay attention to the budget section.

The “Daily Budget” line shows how much money you wanted to spend on the initial ad or ad set. The “Original” and “Copy” lines indicate how this sum will be split between the newly created test subjects. Make sure it’s split equally.

After finishing with the settings, click on “Publish”. Now you can see these two ads or ad sets in your Ads Manager being scheduled for testing. This is how you can test Facebook ads and ad sets without creating a new campaign for each variation.

Facebook Experiments

There’s yet another way to launch a split test on Facebook from the Experiments section.

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However, this method lets you compare either ad sets, campaigns or campaign groups, which will be hardly useful for small businesses like dropshipping.

Split testing on Facebook lets you analyze your marketing materials, targeted audiences, ad placements and other nuances. By using this information, you can pick the best performing ads and substantially improve your dropshipping business.

Read how to use split testing on Facebook.

What Is Remarketing? 6 Tips On How To Retarget Customers On Facebook

What is remarketing and why is it important for your business? In this article, we are going to talk about when you should use it and what kind of ads work best for retargeting Facebook audiences.

What is remarketing?

Remarketing, or retargeting, is a digital marketing strategy that implies advertising products or services to the part of a target audience who have somehow interacted with a business’ website. In most cases, such ads are served to the people who watched your video ad, visited your website, or put products into the shopping cart.

Online businesses aim at raising their conversion rates (i.e. the number of actual buyers) as high as possible. However, the majority of the initial target audience never buys anything.

At this stage, we call such people a cold audience: they never heard of your brand and never interacted with your website, products or services. Most of them show no interest in the ads they see and will never convert into site visitors or buyers.

Those of them who somehow interact with your business become a warm audience: they show a certain degree of interest and are more likely to convert. Those who purchase products or services (and don’t complain after that) or those who get to the checkout but leave for whatever reason become a hot audience: they already trust you and often agree to spend more money after seeing another ad.

Why does your business need remarketing?

As you could guess, hotter audiences are smaller. As you move through your sales process, you lose potential customers, but they can be brought back. With remarketing ads targeted at your warm audience, you have another chance to convert them into buyers.

Targeting a warm audience is a huge benefit of remarketing. Those are people who are already familiar with the type of product you advertise and your online store. Moreover, since they interacted with your ads, posts or website, they are sincerely interested in your product, which is why they are much easier to convert.

Some of them simply need to be reminded of your offer, others need to know a benefit you didn’t mention in your initial ad. Some people just need time to think about your offer.

AliDropship team’s experience with our self-owned dropshipping stores shows that remarketing campaigns work much better than standard advertising campaigns on Facebook. Even when regular advertising campaigns only cover the expenses, remarketing can fix it and make advertising profitable.

Remarketing basics: Whom to target?

Our team starts advertising products on Facebook with Page Post Engagement campaigns designed to trigger engagements (likes, reposts, and comments). After that, we launch advertising campaigns targeted at Facebook interests or lookalike audiences. Clearly, both of them are cold audiences: they’re not familiar with our offer yet.

After these people see our ads, the warmest part of this audience can be divided into at least four categories:

  • Users who watched 95% of our video ads. Since our team mostly uses video ads, we can tell if a person is interested in our product when he or she watches the ad to the end.
  • People who go to our website. Each Facebook ad contains a call to action which leads users to a corresponding online store. Obviously, if someone clicks on it, he or she must be interested in the product.
  • Site visitors who put a product to the shopping cart but never bought it. Obviously, this category of potential customers is the warmest.
  • People who put products into the shopping cart and even visited the checkout page. Although they never bought these products, they tried to, which means this is a very hot audience.

In theory, one could also target people who made a purchase (the hottest audience), but in this case, you will have to pick a different product. Besides, if the purchase was made not long ago, offering another product (before the buyer has received the first one) could annoy rather than convince them to purchase again.

To attract this part of the audience, I would recommend offering them new deals, seasonal goods, special offers (discounts, coupons, etc.). And do it after they received their first orders.

For promoting dropshipping stores, AliDropship team recommends launching a remarketing campaign when your warm audience has at least 500 potential customers.

Audience exclusions in remarketing

If you create more than one remarketing audience, certain users will get into several lists.

For example, one and the same user has visited your website and put a product into the shopping cart but never bought it. Now you want to create two remarketing campaigns targeted at site visitors and those who added products to the cart. As a result, this person will get into both these lists.

You want to avoid it for at least three reasons.

  • First of all, seeing too many ads in the feed can annoy people.
  • Second, you may want to use different ads for different audiences so that you could appeal to different motivations.
  • Lastly, launching two ads that follow the same list of people will cost you twice more money with little effect on their efficiency.

That’s why you need to exclude potential doublings.

When creating a new audience for remarketing on Facebook, one has to exclude certain sections

On the screenshot below, we excluded those who visited our site from the audience who watched 95% of our video ad.

Here we have picked a section to exclude from our remarketing audience on Facebook

If you divide all users who could get into remarketing audiences into categories, you will see that all categories belonging to higher tiers also belong to lower tiers. Let me demonstrate.

Let’s suppose that one thousand Facebook users watched your video ad. This is a low tier category. Some of them visited your site. This is a high tier category. Not all people, who watched the ad, decided to visit the site. But all the people, who visited the site, had also watched the video ad.

Likewise, all the people, who put something into the shopping cart, had visited the site, but not vice versa. Keep that in mind when making exclusions.

Facebook remarketing tips

1. Make several ads for each ad set

Facebook’s algorithm can analyze how different ads perform and pick the best one. After that the platform will start spending more money on the winning ads. That’s why we recommend creating more than one. Set the budget to $2.5 a day and wait till you have a clear winner.

Screenshot of how Facebook breaks down your advertising budget

Since you can’t set a budget for each ad individually, you will have to make some calculations. For example, if an ad set has four ads and you want to spend at least $2.5 on each of them, set the ad set budget to $10, so that the algorithm could divide the money between the ads within this ad set. Same goes for campaign budgets.

2. Keep an eye on your campaign

Sometimes Facebook keeps spending budgets on ads that bring no results. Actually Facebook should stop doing it when it sees it’s ineffective, but sometimes it just wouldn’t. That’s why we recommend monitoring the campaign and turning off such ads on your own.

3. Keep an eye on the frequency

Frequency shows the average number of times a single user has seen your ad. We recommend keeping this parameter at 3-6. But sometimes even 2+ is enough to bring sales.

Screenshot of Facebook ads and their frequency metric

4. Number of views doesn’t equal number of conversions

As a rule, the more people see your ad the more of them convert. But sometimes an ad generates lots of views but too few sales. So, keep an eye on these two metrics and don’t hesitate to turn off the ads that don’t result in sales despite a high number of views.

5. Match ad copies to audience’s temperature

Don’t forget that a remarketing audience can be divided into sub-audiences, with each having different temperatures, i.e. levels of interest. Or you could say that different segments of the audience have different interests.

Therefore, we recommend creating ad copies with corresponding content. Motivate potential customers with different arguments, pictures, videos or calls to action to match their level of interest.

6. Retarget recent visitors

Even if a person has visited your website, he or she will get “colder” as time passes. A visitor from a week ago is much warmer than the one from half a year ago. Therefore, retarget only those who interacted with your business not longer than a month ago.

What is remarketing? For ecommerce entrepreneurs, it is the most effective marketing strategy that can push your business from stagnation to regular profits. A successful dropshipping store also requires sought-after goods, which is why I recommend checking AliDropship’s Premium Products that come with marketing and remarketing materials as well as target audience recommendations.

Read about remarketing.

What Are The Benefits Of Advertising Online On These Popular Platforms?

Which is a benefit of advertising online? In this article, we’ll talk about why your business (be it a traditional one or an ecommerce store) needs digital marketing.

Any business wants to promote products or services in order to raise sales. Before the internet, companies had plenty of promotion channels such as TV, radio, billboards, magazines, cold calls, etc. Many of them stay effective even now.

But with the internet and ecommerce evolving, marketers develop new techniques and explore new promotion channels. So, which is a benefit of advertising online and what can different channels offer your business? In fact, there are at least several benefits!

Benefits of online marketing

1. You can pick a relevant target audience

If you compare traditional marketing vs. digital marketing, you will see that this is a huge benefit of advertising online.

For example, if a company advertises female clothing with a TV commercial, half of the audience are going to be men, i.e. people who are not necessarily interested in this product. Same goes for other demographics such as age, interests, profession, etc.

Digital marketing offers a lot more tools and methods to target specific audiences. It increases the conversion rate and cost efficiency of your marketing efforts.

2. Better analytics

Offline retailers have been trying to analyze their customers since long ago. Although many of these attempts were successful, they don’t beat the amount of information digital marketers gather.

Online analytics can tell you which ads brought particular potential customers (by analyzing traffic sources), how long site visitors stay on certain pages, what buttons they click, etc. In other words, online advertising also analyzes customer behavior, which makes your advertising efforts more effective as you gather more data.

3. Affordability

Another important benefit of advertising online is the fact that digital promotion is considerably cheaper than traditional channels. And it’s not about you getting to save a couple of bucks!

Since digital ads don’t require large budgets, even small businesses like dropshipping can enter markets and earn their share of profit to start growing.

4. Speed

Most traditional advertising methods require time. A TV commercial, a magazine ad, a billboard – often you need at least several weeks to get your ads running. But in online marketing, things happen much faster. For example, if you have all the required materials, you can start promoting products or services on Facebook within 24 hours.

Moreover, in online advertising, business owners can quickly change budgets, thus reacting almost immediately if necessary.

In addition to these general benefits of advertising online, various channels offer their own advantages. Let’s analyze them.

Which is a benefit of advertising online with Google Ads?

advertising online with Google Ads

1. Large audience

Advertising is always based on the law of large numbers. The more people see your ad the more conversions you get. This is why it’s important how many potential customers you can reach with a particular advertising channel.

Google processes over 3.5 billion search queries daily. Of course, most of them have little to do with your products, but the number is still impressive. Besides, one can also advertise on Google’s other platforms, namely YouTube and Gmail.

2. High relevance

All digital ads target people who are likely interested in a given product or service. Whenever you see a banner on a random site, there’s a chance it’s advertising something you have searched not long ago.

However, Google’s search ads are much more relevant for users because these ads show up as a response to users’ search queries. In other words, products are advertised to people who are looking for these products and online stores where they can buy them right now.

3. Pay per click

When you advertise online with Google Ads, you only pay for the number of clicks. So, if nobody clicks on your ads, you won’t have to pay.

This might be a minor benefit, but compare it to traditional marketing methods. For example, if you pay for a TV commercial, the price won’t change no matter how many people see the commercial, contact you and purchase your product.

4. Remarketing

Another benefit of advertising online with Google Ads is the fact that the platform provides remarketing tools. Since the percentage of site visitors who actually buy products is very small, businesses need to reconnect with those who left the site. Thus, remarketing can contribute the overall sales.

Which is a benefit of advertising online with Facebook?

1. Large audience (especially mobile)

Facebook has over 2.7 active users as of the second quarter of 2020. 79.2% of these users access Facebook only via mobile devices, which is extremely important for ecommerce businesses as more and more people interact with brands and shop by using smartphones.

2. Communicating with potential customers

Although today many social media are used as advertising platforms, their primary goal is communication. By creating business pages on Facebook, entrepreneurs can communicate with their target audiences to better understand their needs. Besides, it’s an opportunity to show everyone the human side of your business.

3. Accurate targeting

Facebook’s algorithms are quite good at targeting audiences who are likely to get interested in your products. You can also pick from a wide range of Facebook interests as well as use detailed analytics to improve your targeting.

Which is a benefit of advertising online with Pinterest?

advertising online with Pinterest

1. High purchase intent

Pinterest is a social media that focuses on sharing images. Since the platform’s users see a lot of visual information, they are more willing to buy things from Pinterest. 84% of Pinners use the platform to decide what to buy, which makes it a natural promotion channel.

So, for niches that use visual information actively, Pinterest can be a very attractive platform.

2. Pinners want to discover new brands

People often use Pinterest as a platform to search for new ideas, products and services. 75% of Pinners say they’re “very interested” in new products compared to 55% on other social media platforms.

3. Over 2 billion monthly searches

Since there are so many users interested in unbranded stuff, the number of monthly searches on Pinterest exceeds 2 billion. From this perspective, the platform can be used by businesses to drive traffic to their pages and convert visitors into active buyers.

Which is a benefit of advertising online with Twitter?

advertising online with Twitter

1. Pay per click

Just like Google Ads, Twitter only charges you for desired actions, i.e. only after a user subscribes to your account, engages with your tweet or installs your app, etc. This way you don’t have to worry about money being spent for nothing.

2. Affordability

The average cost per click on Twitter equals $0.38, which is lower than prices on other popular social media.

3. Accurate targeting

Unlike Facebook, Twitter allows advertisers to target audiences by keywords and hashtags, which increases the accuracy of your campaigns. One can also target people who recently saw or engaged with one of your tweets.

Which is a benefit of advertising online with AdRoll?

advertising online with AdRoll

1. Can run ads on social media

AdRoll is a marketing platform similar to Google Ads. However, unlike Google, it is capable of running ads on social networks such as Facebook and Instagram, thus benefiting from all their advantages.

2. Newcomer-friendly

While Google Ads is designed for entrepreneurs familiar with online advertising, AdRoll is more newcomer-friendly. The platform’s team can even help clients create ads for any campaign.

3. Great remarketing potential

One of AdRoll’s strong areas is remarketing. The platform is capable of collecting data and following users who visited your online store through a wide database of websites. It can also be used for retargeting email campaigns.

Which is a benefit of advertising online? As you can see, in addition to general advantages, different advertising channels and marketing platforms provide businesses with a huge variety of tools and audiences to suit your business should you decide to launch a dropshipping store.

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