15 Facebook Marketing Tips For Small Business Owners

A lot of newcomers to ecommerce use Facebook in a variety of ways. Through this platform, they can attract new customers, retain existing ones and provide customer support. So, are there any specific Facebook marketing tips for small business owners? Let’s see!

Why do you need a Facebook page for your business?

A business not only has to offer high-quality products or provide useful services. Without proper marketing, selling something becomes very difficult (if possible at all).

But unlike huge corporations, small businesses can’t afford full-scale advertising campaigns shown on TV or during football matches. They have to find cheaper, yet efficient marketing channels, and Facebook is one of the best.

Today social media presence is a must even for large companies, and there are several reasons why.

– Communicating with followers and potential customers through social media makes this experience more personal. They get to know you as a real person rather than a faceless, cold-hearted business. This way one can build closer relationships with clients and easily earn their trust.

– Experimenting with different types of content and communicating with followers lets you know your target audience much better. In turn, knowing who your potential clients are and what they want serves as a great beacon for any business.

– A Facebook business account can successfully lead traffic to your dropshipping store and, thus, convert followers into customers.

– More and more people consider social media as a place where they can get help or complain about products and services. As a result, small businesses should treat social networks as another channel for customer support.

15 Facebook marketing tips for small business

Social networks aren’t just advertising platforms. Even if you managed to get people interested in your page somehow, it doesn’t mean they will not unsubscribe – unless you offer them something valuable to stay.

1. Provide valuable content

One of the most common reasons why subscribers keep leaving is not providing relevant content.

Facebook users follow accounts because they can consume content they find interesting and useful in the first place. Not getting what they expect leads them to unsubscribe.

So, whenever you create a post, think carefully: does this post have any value for the audience? For example, if I follow an account devoted to fitness and sports, I expect to see a lot of tips and recommendations on exercises and perhaps sports news. Such posts should be the core of your content strategy.

2. Post regularly

Even if Facebook users find valuable content on your account, they may still leave in case the content is not updated regularly. People use social media all the time and expect to enjoy content every day or weekend depending on its type.

However, if new posts appear randomly once or twice a month, users will quickly lose interest.

3. Post at the right time

Posting at the right time also plays an important role as it affects whether people will see these posts in the feed.

For example, most people check the feed in the morning, at lunch and in the evening. So, if you post something soon after they start working, the posts will get lost among others by lunch time.

However, what is the good and bad time for posting depends on your audience, where they live and work, etc. So, you’ll have to analyze these factors before developing a posting schedule.

The Social Rabbit plugin can help you create posts and automatically publish them on four social networks including Facebook.

But keep in mind that posting too much can annoy followers. Depending on what content you create, you may want to publish something 2-3 times a day.

4. Engage followers

To successfully use Facebook for small business, one has to engage with the audience. Engaging means interacting, responding to the actions of others. Liking posts, commenting, answering and asking – all these activities refer to engagement. But the same goes for you!

Small business owners who want to promote products on Facebook also have to answer, ask questions, like and comment. People on social media want to be heard, want a place to share their thoughts, feelings and experience. Give it to them, and they’ll feel attached to your brand and the social community you’re creating.

5. Don’t go over the top with advertising

Of course, since you want to convert followers into customers, you can’t do without advertising. But when accounts post nothing but ads, followers lose interest and unsubscribe.

How much is enough? A couple of years ago, I’d say 80% percent of posts should be entertaining while only 20% should directly promote products. But it seems that businesses have proven that this ratio isn’t always the right one.

You too must experiment to figure out the right proportion. Just remember, posting promotional posts brings leads but annoys. Posting non-promotional content makes followers happy but brings no sales. You can afford more promotional posts if they are really creative or funny, though.

6. Optimize your profile page

Because tabs serve as the navigation bar for your Facebook business page, it is important to make sure they are well organized and improve the audience’s ability to find information. By optimizing tabs, restructurizing and including or removing important tabs, you provide the user with a smoother experience.

Optimizing your profile page maximizes the information available to your audience about your business. Make sure all your contact information is complete, correct, and up-to-date, and implement the following to optimize your profile:

  • Select a suitable URL

The custom page address for your business page. This will usually be your business name or a phrase associated with your brand.

  • Link your website

Your profile page should link to your website, and you should also make sure your website links to your profile page.

  • Get a better cover photo

Add your logo as your Facebook profile picture and create a suitable banner for the cover image. Your cover image should be different from your profile picture. Usually, brands keep their logos as their profile picture for years and years.

Your cover image should not be your logo or main product. Make sure your cover image is interesting – it could include a poster of your new ad, a new campaign, initiative, or product. It should be changed frequently to fit your needs.

Facebook Marketing Tips For Small Business to convert followers into customers

Convincing people to stay on your Facebook account doesn’t guarantee they will automatically become customers. The whole idea of using Facebook for small business is to earn money. Here are some general tips on how to convert followers into customers.

7. Create a Facebook group

Build a Facebook Group centered around your customers’ interests.

Groups are another great “extra credit” tool you can use to drive engagement. They are digital spaces for people to share information and idea and hopefully, a passion for your brand.

What’s in it for them to want to join your group? Think of ways to give back to your community and support your clients. You can use Facebook Groups to showcase your expertise and provide added value to your fans, with bonus content or special deals that are just for “members.” This is a great way to build trust and ongoing loyalty.

If people are passionate about your brand, you may not even need to create a special space for them to gather: sometimes fans will create their own Facebook Group with a focus on your brand.

The key is to find a niche within your customers’ interests and give them a space to connect. As that group grows, you can sparingly share your content, such as relevant articles or whitepapers.

In general, though, fan-made Facebook Groups are an amazing sign that you’re doing something right. Lucky you!

8. Link posts to your website

Don’t call me Captain Obvious! Many beginner entrepreneurs expect Facebook users to find such links in the profile’s About section on their own. But the truth is nobody’s going to bother.

Therefore, placing such links under posts and even comments is a must. People may enjoy your Facebook posts and even take interest in products you promote. But without a link that can lead them to the store, they will never convert into actual customers.

9. Offer exclusive coupons

Think about this. There are hundreds (or even thousands) of people following your Facebook account and you want them to purchase goods from your store. Then how about rewarding them for being a part of the community?

Try offering exclusive, followers-only coupons. This act will make subscribers feel special. Besides, when offered a discount, most people will at least visit your website and browse the catalog.

There’s also another reason to offer coupons instead of simply announcing a discount on some of the products. By offering a discount, you ask site visitors to buy something at a certain price even if it’s cut. But a coupon is a free offer, a gift. Followers get it for free and it would be a waste not to use it.

10. Repost content from your blog

If your dropshipping store has a blog, it’s a good idea to repost some articles on your Facebook page. It’s another type of content that can help you engage with the audience. However, pure reposting will hardly convert any follower into customers.

To do that, repost just a certain part of an article which will spark interest and then offer subscribers to read the whole article on your blog. It may not result in actual sales, but this trick will drive a certain percentage of your social media followers to the website. And who knows, maybe they’ll browse it for a while, look the catalog through and find something interesting.

11. Encourage user-generated content

Even if you’re able to create the most amusing and exciting promotional posts in the world, it’ll always feel like an ad. And it’ll always lose even to the ugliest posts generated by your followers.

Buyers trust other buyers much more than brands or experts. That’s why you need to encourage user-generated content whenever possible.

Use hashtags to find required content posted by your followers. Ask for permission to repost and always thank such users with a discount, or a coupon, or a few moments of glory. For example, many Facebook users would be glad to share their experience with your product in an interview of a sort. You can also make contests or simply repost customer reviews.

12. Announce discounts

Offering discounts always brings results, so you shouldn’t ignore this method of attracting customers. As for social networks, they are a great place to announce discounts and sales promotions, especially when such offers are limited.

13. Narrow down your audience

The point of Facebook marketing for small businesses is to narrow down audiences and test to see which will produce the most results for a given objective.

Narrowing down your audience allows you to test which audience will produce the most results – just like running TV ads in different cities. For instance, a coffee seller could narrow down their Facebook audience to those who like their instant coffee. From there, they can research demographics.

Tips for providing great customer support

Facebook (just like other social networks) can serve as a customer support center. Nowadays a lot of buyers think it’s Ok to leave reviews and ask questions on a brand’s Facebook page. Therefore, you should learn how to handle such users.

Here are some Facebook marketing tips for your business:

14. Always respond

Ignoring complaints is the worst thing brands can do. And it’ll affect not only the one complaining but other followers as well since the whole community will see angry comments with no response.

15. Respond fast

Quick response is a testament to good customer service. Of course, it’s impossible to react to every complaint within five minutes if you’re a small dropshipping business with just one person in charge. But it’s a must to respond at least within 24 hours. Many dropshippers check complaints the first thing in the morning.

16. Be polite and patient

I guess this is self-explanatory. We all complained to businesses and we all expected the guy on the phone to be polite and courteous no matter who was right and who was wrong. Same goes for your own business.

Stay calm, be professional, and always start with an apology for inconveniences (even if you know the client is wrong).

17. Solve the problem

After apologizing publicly, contact the customer privately and try helping him or her. Even if you succeed, it’s a good idea to offer a discount, a coupon, or something else for free to the client. If you fail, don’t hesitate to refund, apologize again and offer something even more valuable or else you’ll lose the customer forever.

However, don’t offer discounts publicly as some followers may want to imitate complaints just to get one too.

18. Ask complainants to remove angry posts

If the problem is solved, most customers calm down and some even feel sorry for getting angry. Therefore, asking them privately to remove the angry posts or comments can work. Or you could ask them to write another comment saying that the problem was solved and everything is cool now.

Or simply respond to the original post again and write that the problem is solved.

Facebook Marketing Tips For Small Business: Conclusion

Having a Facebook account with thousands of followers is no use unless you know how to convert them into actual customers. Besides, if you don’t provide them with high-quality content, you will quickly lose all the audience. But with a proper Facebook marketing strategy, you can turn the account into a stable source of regular buyers.

With these Facebook marketing tips for small business owners, you’re unstoppable! Now, whether you launch your own online store from scratch or buy an already thriving business, you can easily put our advice into practice, dropship, and prosper!

Read about Facebook Marketing Tips For Small Business.

How We Made $359 In Just 2 Days With User-Generated Content [Case Study]

There are many ways to promote products and services on the web. However, an ad is still an ad, and even a great one feels somewhat unnatural. From this perspective, the best thing an entrepreneur can do is to share user-generated content.

What is user-generated content (UGC)?

User-generated content (UGC) is content (texts, pictures, photos, videos, etc.) created by people who use products and services of a brand and posted by this brand for advertising.

Here’s a simple example of what UGC is. Let’s imagine I found a website of a company which sells printed T-shirts and ordered one with my own design. I get the T-shirt and it looks so great I decide to write a review on this and send them my photo with the T-shirt.

The photo is taken by me, hence it’s customer content. If the company wants to utilize my gratitude, they can ask for my permission to repost my photo and review it to show site visitors and potential customers how someone (me in this case) was happy with their product.

That’s when my photo becomes user-generated content.

What are the benefits of user-generated content?

Let’s think about it.

In most cases, photos and videos, texts and drawings created by amateurs have low quality. So why would anyone want to use them in a marketing campaign? Ok, as an owner of a dropshipping store, you probably can’t afford to pay a professional designer. But what about big companies that resort to such content just like small businesses do?

The answer is simple – user-generated content works better than any ad!

Imagine you have moved to a large house and want to buy a grass-cutter. But you’ve never owned any of them and have no idea which one is good. You call your buddy, and he says, ‘I bought [BRAND NAME] three years ago, and it still works great!’

After that, you’re probably going to buy this particular model because someone you trust recommended it.

That’s the whole point of user-generated content. Customers trust other customers much more than brands. We all know that product and service ads want to convince you to empty your wallet. But other users have no such intent.

They simply share their experience. That’s why people tend to trust them as if they were their friends and family.

Besides, using content created by customers costs you nothing except maybe a coupon or a discount as a reward.

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The impact of user-generated content on branding

  • Authenticity

In the online space, it just happens that people trust other people. So. UGC can be considered as the modern-day word of mouth. Moreover, consumers are generally more likely to view user-generated content as authentic compared to content created by brands. So the time to invest in an authenticity-driven social marketing strategy is now.

  • Brand loyalty

UGC gives a unique perspective for the customer, as they can participate in a brand’s growth instead of being a spectator.

This greatly influences brand loyalty and affinity simply because people like being a part of something greater than themselves. Thus, creating UGC allows them to be a part of a brand’s community.

  • Building trust

Nowadays, brands need to work harder than ever before to establish themselves as trustworthy. Accompany that with the fact that over 90% of marketers agree that consumers trust content created by customers more than content created by brands, signaling that UGC is the perfect format for business to level up their trust score.

Today, customers use UGC as a trust signal the same way they’d ask their friends, or family for an opinion.

  • Conversion rates improving

UGC acts as authentic social proof that the product you’re selling is actually worth buying. For instance, your audience sees people just like them wearing or using your product, which influences them to decide to buy.

Overall, user-generated content is incredibly influential in the final stages of the customer’s journey, where you’re looking to convert your audience and influence them into making a purchase.

  • Cost-effective

User-generated content is a cost-effective way to scale your business and integrate a new marketing strategy. You also don’t need to hire or invest in a costly creative agency to make various content for your campaigns.

Just try to connect with the most important people in your business: your audience. A lot of them will enjoy being featured on your platform.

For smaller brands or those just starting out, UGC is cheaper and easier to manage than investing in larger-scale brand awareness campaigns.

  • Adaptable and flexible

UGC is unique in its nature that it can be used in various other marketing campaigns.

For example, you could add UGC images in an abandon cart email to help nudge the prospective buyer to make a purchase or add user-generated content to key landing pages to help increase conversion rates.

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Types of user-generated content

User-generated content is a must-have strategy for social media marketers, and it comes in many styles and formats to help you find the right fit for your brand.

  • Images
  • Videos
  • Social media content
  • Testimonials
  • Product reviews
  • Live streams
  • Blog posts
  • YouTube content

That’s why a marketing strategy based on such content can be super-efficient. Be it an Instagram post, a video on YouTube, or just a photo in your customer review section, it’s a treasure you must grab right away!

How user-generated content earned us $359 in two days

AliDropship’s Ecommerce Department develops and runs a number of dropshipping stores to test our digital solutions and various marketing strategies. The most successful websites become Established Dropshipping Stores which you can purchase as already functioning, unique businesses. Among other things, the team utilizes user-generated content as well.

During two days, the team spent $39.20 on a Facebook advertising campaign which resulted in revenue of $359.88.

User-generated content: a case study

The conversion cost dropped to just $6.53, which is exceptionally low. This is how we did it.

1. Find visually attractive products

Not all products are good for advertising. User-generated content is good for social media where people mostly enjoy visual content. That’s why your best option is to prioritize clothing, accessories, home décor goods, cellphone cases, etc.

If somebody decides to send you a picture of such products, they’ll look great for advertising.

For example, one of the products we advertised with this method was a game controller skin.

Once you see something like this, you quickly get what it is, how it works, and how cool it looks. These are the factors that can trigger impulse purchases even through a standard ad post.

2. Find an attractive photo

If customers who buy products like this are happy, the odds are that some of them will want to share photos with the item on their Facebook page or on your website. That’s the submitted content we’re looking for.

Of course, in most cases, such photos have poor quality. But, while you do want visually attractive content, don’t chase perfection. In fact, if a photo looks too professional, people might think you’re lying.

Here is another example of user-generated content our Ecommerce team used in marketing:

3. Make sure it has a positive review

You might have noticed that all these photos have positive reviews. This is another important part of such content. Ideally, the comment should praise the product and shortly explain in what way it improved the customer’s life.

4. Include a call to action

When you make an ad from user-generated content, don’t forget to place a proper call-to-action button there. Even if other people find the post amusing, exciting, funny, or anything else, you have more chances to convert them with a clear invitation to do something.

A call to action can also offer a discount or a coupon.

5. Create carousel posts

If you have several photos from customers, it’s a good idea to combine them into a carousel post. This way you can show more pictures and reviews with more chances to convert a potential buyer. But in our case, a single ad was enough to make $359 in just two days.

6. Focus on a specific Audience

Sharing user-generated content with everyone you consider to be your target audience may not work.

For example, people who might be interested in a given product but never really thought about will bring little results. On the other hand, loyal customers who have already bought from you are unlikely to respond because they already got what they wanted.

The Ecommerce team targeted the ad at two audiences.

The first one was the people who visited the store and the page of a given product in particular but did not add any products to the cart. They already saw the item and won’t be completely surprised by the ad.

Instead, they’re likely to think, ‘Hey, I saw this thing earlier! What’s up? Did someone buy it?’

The second audience was the people who visited the product page and even added the item to the cart but never finished the checkout. We’re not sure why, but hope that showing them photos of the product taken by another customer will change their purchasing decisions.

In other words, in this case, the team used UGC to re-engage site visitors. As a result, the revenue was $359.88 in just two days. It’s a good example of an efficient user-generated content marketing campaign.

Tips on user-generated content marketing

The details of any UGC campaign depend on a variety of factors. For example, a business that sells clothing or accessories could benefit greatly from photos. But if you sell a cleaning substance, you’d rather prefer a video that shows how the product performs.

There are other factors like what kind of social media you use, what the age and gender of your target audience are, etc. But to make your user-generated content marketing successful, you should stick to these general practices.

1. Always ask for permission to use content

If a business wants to use someone else’s creation, it has a certain value. People understand you want to use this content to advertise products. In most cases, they don’t mind. But it’s one thing when a company asks for permission and totally another when you exploit it as if you created it.

It feels unjust and insolent. That’s why one should always contact the author, tell him or her how admirable it is and ask for permission politely.

2. Reward content creators

After you get the permission (or when asking for it), offer the author something valuable. Of course, you can’t pay them, but giving them a coupon or a discount on the next purchase is a common practice.

Actually, only 32% of clients allow using their content for the sake of a reward. The rest are just happy to get a share of glory so to speak. Still, rewarding them can bring you more loyal customers.

3. Stimulate user-generated content creation

When it comes to user-generated content, social media are the best place because you can not only collect customers’ photos and videos but also stimulate them to create such content.

For example, you can hold a contest with a condition to send you a picture, a story, etc. Of course, the winner should get a prize that makes it worth participating in.

If you are looking for a ready-for-use business, check out AliDropship’s Established Stores developed and run by our team. Their inventories contain dozens of visually attractive goods many of which can stimulate user-generated content creation. And you can become the sole owner of one of them.

Read about user-generated content.

12 Facebook Statistics Entrepreneurs Need To Know To Grow Their Business In 2022

What do you need to make your online business take off?

Right, it’s a proper marketing channel to promote your products. Social media is one of them. And your social media strategy can’t get along without Facebook.

Here are some Facebook statistics business owners and marketers need to know to get the most of this platform.

Love it or loathe it, but the world is changing.

We need to recognize that it’s a totally different place than we lived in several decades ago. And all this is connected with the progress which is moving forward at lightning speeds.

And what should you do in this situation? Actually, you only have two options.

You may try and make good use of all these novelties the digital revolution has brought about.

Or.

You could brush it off and let others reap the harvest of the changes.

The choice is up to you.

Now let’s talk about Facebook, and how entrepreneurs can benefit from this social media.

The impact this company has on the way people live is huge.

You should remember that the number of Facebook users runs to more than 2.3 billion people. What is more, a billion monthly active users signs in and uses this social media platform for a number of reasons.

They check their newsfeed, browse photos, chat, and these actions represent inseparable parts of their everyday life.

Believe it or not, but some average Facebook users have no idea what the Internet is. They just confine themselves to using the platform.

And this is just the tip of the iceberg!

If you’ve already grabbed the chance the digital revolution provides and launched your online business, then, you’re in for a treat. Facebook gives entrepreneurs a unique opportunity for growth.

Big companies such as Nike continue spending a fortune on their advertisement. And in the past, it was the only way to make hundreds of millions of people around the world aware of your company.

The appearance of Facebook and Google along with other similar tools was game-changing.

Need some clients for your online store? Here they are, waiting for you!

By using Facebook, you can not only save your money but also show your commercial to the exact audience you need instead of wasting your breath.

Put simply, it is cheap and efficient.

Sounds promising, doesn’t it?

So, we suggest you go through some Facebook statistics entrepreneurs need to know to get a clear picture about this social network.

Facebook statistics for business in the USA: 80% of the US citizens use Facebook

7 Facebook Statistics Every Entrepreneur Needs To Know To Grow Their Business

According to Pew Research center Facebook is the second most popular social network in the USA after YouTube.

Despite the fact that 85% of Facebook users come from other countries, this Facebook statistic looks really important for business owners in the US.

And it’s logical. The US market is the most tempting piece of the pie for online entrepreneurs.

The fact that Facebook allows you to reach about 80% of the US population makes this platform especially attractive for promotion.

Facebook users statistics: Most Facebook users are from India

Although two of three Americans use Facebook, another country bears the palm at the highest number of people using this social platform.

According to Statista, India is far ahead of other countries at using Facebook, while The United States holds the second position.

About 71% of US Facebook users visit the site every day

Do you think social media addiction exists?

Meanwhile, scientists are arguing whether or not to include it in the list of psychiatric disorders.

Why?

It could be due to the fact that in the USA 74% of Facebook users can’t go without looking into their accounts at least once a day.

Is it an addiction?

I don’t know… They may not want to miss something. Your ad, for instance.

Facebook statistics on the time spent: 100 million hours of daily video watch time

It’s not a secret for anybody that video advertising is a significant promotion tool. This fact is verified by the video ad Facebook stats which tell us that at the moment 100 million hours of daily Facebook video views are registered. Impressive, isn’t it?

Now think about the fact that there are over 60 million active business pages on Facebook. Is it necessary to explain that this social media platform has great potential in terms of promotion?

Facebook statistics on the user age: 51% of the US teens use Facebook

Every online entrepreneur should have a clue on how their target audience looks like.

What kind of people are they? What bothers them? How old are they?

Well, if your audience includes teens, Facebook could be a helpful tool to reach them. According to a conducted research, over half of the US teenagers constantly use this social network, though, Instagram, Snapchat, and YouTube hold the leadership positions.

More women than men use Facebook in the USA

One more interesting fact about Facebook users in the USA is that women tend to use this social network more than men do.

A study by Pew Research Center shows that three-quarters of women in the US use Facebook, while only 63% of men in the USA make their choice in favor of this platform.

96% of Facebook users access it with smartphones

Going mobile is vital.

People are always on the go nowadays. So, they get information and handle everyday problems by using phones and tablets.

Besides, for many people around the globe, the only way to get access to the Internet is through their smartphones.

In 2014, Mark Zuckerberg claimed that Facebook had become a mobile company. And now, 96% of its users access the website through mobile devices.

It’s good news for entrepreneurs, isn’t it?

They can reach more customers by promoting their products on Facebook to mobile device users.

In most cases, they use smartphones and tablets in order to get online at any time and any place. And if the users are online most of the day, they are more likely to see your ads.

Facebook keeps growing

Of course, the scandals around Facebook could sow a seed of doubt about its prospects.

There were a lot of threats made by Facebook users to quit the network due to privacy misuse.

However, after Zuckerberg made his apology and promised to work on the flaws, the scandal seems to blow over.

All the worries that Facebook could lose its popularity turned out to be unsound.

The company said that the number of users keeps growing together with Facebook’s annual revenue, including Facebook advertising revenue.

78% of US consumers discovered retail products to buy on Facebook

Facebook not only connects people together but also people to brands and products.

In fact, more than half of Facebook users have used the platform to search for products, with the wide majority of them successfully coming across the new product on Facebook’s News Feed, Pages, and Groups.

As a whole, Facebook users don’t just spend their time chatting with each other or sharing news about their lives, but to discover and research for inspiration. This kind of information can be very valuable for marketing specialists in order to make the customer journey that much better. As a result, his will lead up to businesses driving more sales.

More than 200 million small businesses use Facebook

Around the world, many businesses use Facebook’s tools for various marketing purposes.

One of the most popular tools is the Facebook Page. Here, business owners can share their information about their business. For example, they can display their contact information, address, description of the products or services they offer. This information allows to greatly increases the online presence of the business.

Facebook pages open many opportunities for businesses. First of all, you can reach one of the world’s largest communities.

Furthermore, any business can connect with an audience and find people who are interested in their offering.

Want awesome ready-to-go marketing campaigns of trending products optimized for Facebook? Meet Sellvia! It’s your chance to become a business owner without lifting a finger. You get access to a catalog of best-sellers with professionally made promo materials that you can sell from anywhere!

In essence, Facebook is your chance to increase brand awareness and advertise to the people.

Facebook users spend 58 minutes per day and 19.5 hours per month

When it comes to time, the average Facebook user spends approximately 58 minutes per day and 19.5 hours per month on the platform.

Scrolling the newsfeed can be popular during any time of the day, and during any past time, whether it’s in the middle of a workout, or during morning hours when you’ve just woken up, or on your way to work – Facebook plays a crucial role in the daily lives of the consumer.

Facebook’s users spend more time on this platform than users of other major social media platforms. In comparision:

  • Instagram average user spends 53 minutes on the platform
  • WhatsApp average user spends 28minutes on the platform
  • Twitter average user spends 1 minute on the platform
  • Snapchat average user spends 49.5 minutes on the platform

It’s important to know these statistics because it helps increase the chances of consumers being exposed to potential advertisements.

86% of US marketers use Facebook for advertising

Being the largest social media platform out there, a vast majority of marketers see it as the perfect place to market their products or services. For example, in the US, 86% of marketers use it for marketing purposes.

Even if you’re just starting your business, or you’re a seasoned business owner, Facebook is the perfect place for you to market your business. Not only because it has a large audience, but also because all kinds of content works well when it comes to sharing it on social media.

Moreover, marketers can also directly interact with their customers and improve their relationship with them.

There is something in our life you may love or hate but can’t ignore. Such things shape the way we live. You just need to know about the opportunities they open up. Now, you have the necessary Facebook statistics business owners need to know, and what this platform can give your online business. So, put it to use!

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7 Best Facebook Ads Examples You Can Use For Your Online Business

If you want to bring your dropshipping business to a whole new level, advertising on Facebook is a must. But, how do you create an advertisement that will make your venture the front-runner? Exploring the best Facebook ads examples is a way to get the answer!

How to make the most of your advertisement?

How to make Facebook ads more efficient?

Advertising is the life of trade.

There is social proof that these words are absolutely true. It’s hard to overstate how powerful the right ad formats could be for your brand awareness. It literally can work miracles.

A case in point is Old Spice’s marketing campaign called “The man your man could smell like”.

At the moment it was launched, Old Spice was in a tough spot. The company had a long and rich history. However, the new generation of consumers posed new challenges.

Winning the hearts and minds of millennials was vital for the company’s future. And the appearance of such powerful rivals as Dove, Nivea and especially Axe made the situation much worse.

These companies started to crowd Old Spice out of the men’s grooming market. The products Old Spice made were perceived as old-fashioned. And all the attempts to revive their popularity had gone down in flames.

That’s why Old Spice decided to make a U-turn. Instead of targeting men, they shifted their focus to females.

Why?

It’s due to the fact that women often make the decision to buy hygiene goods even when it comes to male family members. “The man your man could smell like” advertisement was aimed to persuade women to choose Old Spice products and resulted in one of the most successful marketing campaigns in history.

Great! But…

What let Old Spice not only save the day but also lead the field?

That was the properly chosen audience and engaging content. The exact things you need to pull it off on Facebook.

However, unlike Old Spice, you don’t have to spend a fortune on it. The cost of Facebook ads or Google ads is way lower than that of television commercials. And the network allows you to easily zoom in on the people interested in your product or service.

The thing you need to do is create engaging content for your advertisement. Yet, before you get down to it, it’s useful to look at the best Facebook Ads examples and find out what exactly could lead you to success.

Well, let’s do it!

Great advertising examples to learn from

Best Facebook ads example #1: Make it cute

A Facebook ad demonstrating a cute baby to attract viewers

If you decide to dropship baby clothes, creating engaging content for your Facebook ad campaigns becomes much easier.

Kids are cute, aren’t they?

Look at the picture above. It’s hard to miss such an image while scrolling your Facebook News Feed. It’s not only eye-catching, but also grabs your attention and invokes a positive emotional response. That’s why this Facebook ad copy has got 571k likes, 4k comments, and 7300 people have shared it.

Besides, the short and informative copy in the picture pushes people to make a purchase. Thus, this ad is one of the best Facebook ads examples.

Here’s one more almost identical example that proves the mentioned above.

A Facebook ad showing a cute baby

Great, isn’t it?

Moreover, a cute Facebook ad isn’t confined to baby clothes. Take a look at the following picture.

An example of a cute Facebook ad showing a puppy

Yeah, right! It’s a dog wearing a hat that’s got 432k likes, 2.8k comments and 6.2k shares for the same reason. It’s too charming to disregard it. And the emojis above the image emphasize the feeling people have looking at it.

Animals like cats and dogs can be as effective as kids in catching customers’ attention. So, if you sell goods related to animals or babies, use these Facebook ad ideas and make something cute.

Best Facebook ads example #2: Create a matching background

A social media ad with the background matching the demonstrated product

It was a Greek philosopher named Plato who suggested that beauty is the result of symmetry and harmony.

Indeed, things that catch the human eye are those that have all the parts matching and completing each other like in the picture above.

This Facebook ad creative offers to buy a wave ring. But what makes this post really attractive is the fact that the foreground is in line with the background. The sea matches the wave ring on the hand.

This harmony along with the 20% discount have earned this ad 503k likes, 1.7k comments and 2.1 shares. Not bad, right?

Another good example of this tactic is shown in the image below.

A social media ad with the product and background matching each other

Here, you can see the color of the background perfectly matching the color of the cardigan. This catches the attention of customers. And the state of urgency created by the claim that the stock is running out provokes impulse purchases.

As a result, 815k have liked this Facebook page, 2.1k have left their comments, and 1.3k have shared this post. So, clearly, it was a good idea.

Breakthrough Facebook ads example #3: Make it desirable

A Facebook ad showing the product on an attractive model

All people want to look more attractive, don’t they?

Of course, they do. Look at the picture above.

This Facebook ad promoting a cardigan has got 654k likes, 2.2k comments and 2.2 shares. So, what makes this creative so successful?

24-hour flash sale?

Yeah, it’s great, but… What really makes a difference is the slim model wearing the cardigan. This trick lets customers think that buying this product can help them look as attractive as the girl in the picture.

You can see the same method employed in the example of the Facebook ad campaign below.

A social media ad with an attractive model

Supported by the large discount, this creative has achieved even better results.

Effective Facebook ads example #4: Take close-ups

An ad of an accessory that using a close-up

If your dropshipping store is dedicated to some kind of jewelry such as rings, necklaces or watches, the best way to promote these products is taking close-ups.

You can look at the image above. The way this photo was taken allows customers to see the necklace in detail. Thus, people get a comprehensive picture of the product, which is necessary when it comes to selling jewelry.

So it’s not surprising that this post has collected 918k likes, 76k comments and 160k shares. Impressive, isn’t it?

Also, take a look at this ad showing watches in the same close-up style. As you can see, it has also got great results.
A close-up of wrist watch used in a Facebook ad

Best Facebook ads example #5: Shoot video ads

A Facebook video ad of a hand saw

Video content is the most engaging one. Just take a glance at the example in the picture above.

One brief look is enough to understand that this Facebook ad has done the job. 35 million views and 389 thousand shares are the best evidence of its efficiency. Let alone 646k likes and 39k comments.

What makes videos so effective? Unlike images, it’s easier to show how a product works with a video. At least, this is what the best Facebook video ads do. Besides, what takes several pictures can be shown with one video that lasts only a few seconds.

So, if your Facebook ad contains videos showing off the benefits of using your products, you’re highly likely to get people’s interest and make them buy your goods.

Let’s take the one below. Here, you can see a video telling how buying the bracelet will help to save the ocean. In fact, many people are concerned about the state of the environment. That’s why they’re likely to watch it and make a purchase.
A Facebook video ad with two male serfers

Best example of Facebook ads #6: Use a blurred background

A Facebook ad of a wine glass with a blurred background

Another great way to emphasize the best parts of your products and catch customers’ attention is using a blurred background. It’s especially effective when dropshipping décor items like in the image above.

This advertisement has thousands of likes, comments and shares. The picture of this wine glass makes people focus on the product and helps them get a clear picture of how it’s going to embellish their homes.

Below, there’s another great example of using a blurred background to create an engaging Facebook ad.A social media ad with a blurred backgroundAn ad of a crystal ball that uses a blurred background

Best Example of Facebook ads #7: Let customers choose

An ad of a pink hoodie with three more variations

Different strokes for different folks.

This saying is especially relevant when it comes to apparel. Someone may like the pink color, while another one can’t stand it and prefers grey.

That’s why your Facebook ad should let customers see that they have various options to choose from. A good example of this is shown in the picture above. Those who don’t want to buy the pink hoodie can pick one of a different color from the alternatives in the right side of the picture.

In the image below, you can see an even wider range of options. This tactic allows both these ads to get people’s engagement and to be among the best Facebook ads examples. For this very reason, you can also use carousel ads with an image or video.

An ad of a men's shirt with 14 variations in the picture

Final thoughts

First of all, let us pay your attention to the fact that if you want to succeed in eCommerce, advertising on Facebook is a must. What is more, now you have learned some basic tips on how to follow the best Facebook ads examples. Though you have never thought about these actions before, it’s high time to implement them in your business and make it right now!

Let me remind you the tips we talked about:

  • Make it cute

Try to draw users’ attention with some cute photos. Think of making ads with baby photos. Most people start to melt when looking at such pictures. And remember that in catching customers’ attention the pictures of animals like cats and dogs can also be an indispensable advertising tool.

  • Create a matching background

In fact, there is nothing difficult about it. You only need to find a background that is going to match your product in terms of color, shape, etc.

  • Make it desirable

Show people that your products can help them look better. A desire to change their look can become a prime mover when making a purchase.

  • Take close-ups

If you sell fashion jewelry or accessories (which are relatively small), try taking close-ups. This allows your potential customers to see your product in detail. And if it’s so perfect, actually, you are going to leave them no choice!

  • Shoot video ads

Nowadays watching videos is one of the most popular activities on the Internet. That’s why it’s high time to tune out your audience. What is more, videos can let you demonstrate more benefits of your products.

  • Use a blurred background

Blurred backgrounds help people to focus on the very product. In that case, your potential customers have an opportunity to see that the item is brilliant!

  • Let customers choose

Your customers will definitely appreciate you giving them additional options to choose from.

After going through the best Facebook ads examples, you know the necessary techniques and tricks. Now, you can choose the ones that suit your online business best and create a breakthrough advertisement.

Read about best facebook ads examples.

Step-By-Step Guide On Finding Your Facebook Target Audience [Case Study]

When advertising, it’s hugely important to whom you advertise. If somebody doesn’t care about your product, making them buy it is almost impossible. In this case study, I will show you how the AliDropship team finds Facebook target audience for advertising.

Facebook advertising is an essential part of promotion strategies used by small and large businesses alike. Besides, by advertising products and services on Facebook, you also target people on Instagram since both platforms belong to the same company. It can be very efficient – that is if you successfully define your target audience.

A lot of entrepreneurs fail to attract customers when advertising on Facebook, although the product seems popular and affordable. It’s just that people don’t click on your ad!

In most cases, it happens because you target the wrong audience. People belonging to different ages, genders, cultures and having different income levels and interests demonstrate different purchasing behaviors. And your job is to identify these patterns.

In this article, I am going to show you a simple method used by the AliDropship team to find the right Facebook target audience when they advertise products from our own dropshipping stores.

AliDropship’s most successful dropshipping websites become our Premium Stores. If you want a fast and relatively effortless start in dropshipping, you can purchase one of them to get an exact copy of a successful business.

Keep reading to learn how to target Facebook users with ads in 5 simple steps. But first, let’s talk about the types of Facebook audiences you can target.

Types of Facebook audiences

Audiences based on Facebook interests

You could say this is the standard, default option for any newly created ad campaign on Facebook. After creating such audiences, one can save them for further use. That’s why you can also call them saved audiences.

Here, instead of targeting every single user on FB, you set a number of demographic parameters such as location, age range, gender, and language. But the most important part is the detailed targeting. This menu lets you reach people with very specific demographics, interests and behavior. Click on ‘Browse’ to see all the options if you’re not sure what interests to target.

Detailed targeting settings for a Facebook audience

These options are great for both testing new, unfamiliar niches or products and for targeting pre-tested audiences. In this cases study, our team used this type of audience. But at later phases of promotion, they utilize other audiences as well.

Custom audiences

When you create a saved audience, you target unknown users that share common traits. Custom audiences consist of people who have already interacted with your business either on your Facebook page or your website. These are actual people who have visited your website, or a particular page, or watched one of your video posts, etc.

To create a custom audience based on the data from your website or another source, you will need to setup a pixel.

Here you can further customize these audiences to pick certain people from the overall pool of users. For example, instead of targeting every site visitor, you can pick only those who visited a specific product page or added a product to the cart. Or those who watched 95% of your video posts, like in the screenshot.

Custom Facebook audience consisting of video viewers

In the retention section, you can set the time period when the event happened. For example, if you set it to 30 days, Facebook will include in the audience those users who performed the action not earlier than 30 days ago. As a rule, ‘recent’ users convert much better than somebody who performed the same action 120 or 360 days ago.

Lookalike audiences

This is another type of Facebook audiences based on pixel data. Lookalikes are generated by Facebook based on a custom audience. The social media’s AI analyzes a custom audience and then finds Facebook users with similar traits, behaviors, demographics, etc.

For example, if you have a custom audience of 2,000 people who watched 95% of your video ad, you can create a lookalike and reach a very similar audience that consists of millions of potential buyers!

Creating a lookalike audience on Facebook

When setting up a lookalike, you can customize the location (where users reside) and the audience size.

Facebook lookalike audience settings

In the audience size section, you will see a percentage scale. This parameter reflects how similar to the original custom audience the lookalike will be. So, if you set it to 0-1%, Facebook will try to find users as similar to the original audience as possible. If you set it to 9-10%, Facebook can also include in the lookalike a certain number of users who are somehow different from the original audience.

And it’s not necessarily better or worse. Sometimes 0-1% indeed show more interest in your product and convert better. Sometimes you find the most successful audience size somewhere in the middle.

To experiment with sizes, one can set the number of lookalike audiences. In the screenshot, we have 5 audiences with the same number of users but different degrees of similarity. This configuration will let us test each of them and find the best-performing one.

Special Ad audiences

Such ads are used in employment, housing, credit, and similar spheres. Special Ad audiences work the same way as lookalikes. But to avoid discrimination of any sort, Facebook doesn’t allow you to target specific ages, or genders, or zip codes, etc.

So, businesses selling goods usually don’t use Special Ad audiences.

How to target the right audience on Facebook?

Now, let’s talk about how our team analyzes potential buyers and finds audiences on Facebook. In this case, our team advertised an avocado plush toy.

Avocado plush toy in a dropshipping store

You may remember this cutie from the article on how to create an attractive product page in which I mentioned it. Well, this time it’s going to become the central character of the story!

The team started from scratch and invested $1,727.19 in a range of Facebook campaigns. The revenue equaled $2,264 which is not bad for starters considering the team had little idea on who can be interested in this product.

Facebook advertising expenditures and revenue

Don’t get scared by the numbers. You don’t have to run experimental campaigns for as long as AliDropship does nor spend as much money as the team.

But let’s get back to our guide. After you have chosen a product to advertise and installed the Facebook pixel, this is what you do.

Step #1: Look for similar ads/products

Of course, you can try to guess who your potential customers are and what they like. Nobody says it’s impossible. But Facebook audience targeting should be based on solid facts rather than on speculations.

Therefore, finding your Facebook target audience starts with looking at what other entrepreneurs create.

The team uses AdSpy to find products similar to what we are going to promote that are being advertised by others on Facebook and Instagram. Moreover, the database can show you ads created by dropshipping businesses.

You can learn more about AdSpy from our article on how to find the best ecommerce products for dropshipping.

Here are some ads the team found.

Ads promoting an avocado plush toy found on AdSpy

As you can see, the posts advertise the same or very similar plush toys. Just what we need! It’s also a good idea to look for the same product on Amazon.

Step #2: Read user comments and reviews

The whole purpose of this is to find and read customer reviews and comments. As you know, people just love expressing their opinions and feelings on social networks, but they actually do that on Amazon too. If you’re looking for detailed customer feedback, just go to Amazon.

Important note! People from different countries may like different things about the same product. Therefore, always analyze buyers from those countries you are going to dropship to. If you want to sell globally, simply target buyers from developed countries such as the US, Canada, Australia, the UK, etc.

Your goal here is to play a detective and try to figure out what all the buyers have in common. For efficient Facebook audience targeting, one needs to know what exactly buyers like about the product.

Here are some reviews we found there.

Customer reviews on an avocado plush toy

We also found a number of detailed reviews on Facebook ads mentioned above, but Amazon is usually much more informative.

These are just several examples, but the point is all these buyers like how cute the toy is. Before the team started this analysis, they actually wanted to target people who like plush toys. But after reading these reviews, they began to have second thoughts.

It means one needs more information on actual buyers of this product to pick the right Facebook target audience. Which leads us back to Facebook.

Step #3: Analyze Facebook users’ accounts

This time, we’re looking for what people, who commented on the ad posts we found earlier, like. Nowadays a Facebook page can give you more information than the CIA! So pick random users from the countries you want to dropship to and check what they post and what they like.

Checking 20-30 people is usually enough.

How to enter the "likes" section on a Facebook user's page

The most important part is to take a look at what groups they follow as it shows what kind of content they want to consume. Here’s what the team found on one of the accounts:

Social groups followed by a Facebook user

And here’s another user with even more groups related to the product we want to advertise:

Groups followed by a Facebook user

As you can see, none of them show interest in plush toys. So targeting an audience with the corresponding interest would probably be a mistake. What they really like are cartoons and anime, which brings us back to “cute” stuff that the team set as audience’s interests.

Targeting an audience with Facebook interests

They actually tested a number of other interests just to make sure. However, as you will see later, anime was one of the audience’s most explicit interests after all.

Step #4: Test the waters

Our Facebook audience targeting isn’t finished yet. First of all, we need to test the interests of our potential customers, but that’s not all.

When setting up a Facebook ad, targeting specific demographics is very important. The problem is you can’t target everyone! Actually, you can, but it’s going to be a waste of time and money.

For example, I can advertise dresses to all ages… and genders. I’m sure I’ll be able to find a couple of men who would buy a dress for whatever reason. But I’ll have to spend a lot of money for the sake of just one or two buyers.

Therefore, I need to know my Facebook target audience very well. On the other hand, as I said earlier, simple guessing will not work, which means we’ll have to test things!

From our previous analysis, we know that the potential buyers of the avocado toy like cute things, cartoons and anime. We also target people with a relatively high income level (living in developed countries). But what about their age and gender?

Unfortunately, the information we’ve gathered so far is not enough to come to a conclusion. Besides, if your product has very different variations, there’s no way you can predict which will get more views if placed in an ad.

Therefore, at this phase, the team had to target a wide audience. They ran the ad for a couple of days to gather more data and see how different segments of the audience reacted to the ad.

For example, the leading interests became “anime” and “avocado” while others showed unsatisfying results.

Performance of Facebook ads testing different audiences

The team also tested genders and ages. After a few days, they noticed that people older than 34 showed little interest in the product. As for genders, they found no considerable difference.

Step #5: Redefine Facebook target audience

After getting the first results and seeing what demographics react to the ad better, you can redefine such parameters as gender, age, location, interests, etc. It’ll let you focus on a more responsive audience. This is the result we got after redefining the target audience:

Best performing Facebook audience

There’s actually much more to say about how to target Facebook users with ads. This audience is pretty “cold” which means they have most likely never heard about the avocado toy. Some of them will get interested and even buy it, but some will just visit the product page and leave.

Ideally, you should retarget these people with more Facebook ads or follow-ups and create lookalike audiences on Facebook. That’s when you should start making real money. But this case study is an example of a simple way to define your initial target audience.

As a result, the team managed to earn about $537. It may seem not much, but don’t forget it was just research, so to speak. Now that we know what kind of people can buy this product, we can start advertising in full force.

The AliDropship team always experiments with advertising strategies to improve our own dropshipping websites. If you wish to make use of their experience, you can purchase one of AliDropship’s Premium Stores or become an owner of a unique Established Store along with all these marketing materials including Facebook target audiences.

Read about facebook target audience.

Is Facebook Dying? How Is It Doing These Days? [Review & Stats]

Hi! Came around to find out if Facebook is dying? It’s an important thing to keep an eye on because you know, nothing lasts forever! So, is it already the time to start worrying? The short answer is ‘not yet’ – and for a longer and more detailed one, keep reading!

Facebook is one of the largest and most popular social networks that everyone (including you) uses at the moment to promote their businesses. And a shift in its popularity can’t go unnoticed as all the marketers will have to opt for some new places to advertise and rush to explore new promotional strategies. Is it happening already? Let’s see!

Is Facebook dying as a social network?

Well, at first glance, everything goes fine: it was reported that Facebook added almost 300 million more active users over the course of 2020, and got a “better than expected” revenue of $28.07 billion – while the estimates analysts suggested were $26.44 billion.

Facebook revenue over time

But when you look deeper, you start noticing signs indicating that as a social network, Facebook is… well, not dying, as such, but already going slightly beyond its maturity stage. Definitely, this doesn’t pose a terminal concern at the moment. Rather, it means that you need to take the situation seriously and get ready to adjust your advertising processes in some far, but foreseeable future.

So, what are the signs you should pay close attention to?

#1 Users have started leaving

It’s the regular people (over 1.85 billion daily active users!) that make this biggest network happen. We chat, share news, publish posts, and without us, this network would go extinct.

And if you take a look at the data Facebook shared in the FB Earnings Presentation Q1 2021, you’ll see it clearly indicates signs of user fatigue on some regional markets.

Facebook daily active users over time

Overall, the chart looks great and the trend goes upwards. But when broken out into regions, the figures show that in the United States and Canada, the number of daily active users dropped from 196 million in the third quarter to 195 million in the fourth quarter of 2020 and first quarter of 2021.

So what, you say? Well, North America is historically Facebook’s oldest market – which could mean it establishes a pattern for what we all can expect in other regions.  Some further statistics throughout this article will be given through the US prisma as well – because, according to our experience, the US market is the most economically promising when it comes to dropshipping.

And why would you need to care that people are leaving Facebook? Simple math: with less people using Facebook, less people see your ads and buy your products!

So, who leaves Facebook and what are the reasons?

  • Oversharing

The abundance of news, updates from all the people you’ve ever met in your life and all those small pieces of information around us gets really challenging. In fact, we don’t need that much! So, sometimes it’s a blessing not to know what your neighbor had for lunch or where your high school mate went for the weekend.

We all want to see news or read posts only dedicated to things we care about. So, as browsing through tons of useless information in your news feed might be tiring, people just leave.

  • Procrastination

Turns out, an average Joe spends about 33 minutes per day on Facebook.

Average time spent on social media daily

Not everybody spends this time on FB working or staying in touch with friends, you know. There’s always some meaningless scrolling through your feed – while there are so many things to do these days instead of staring into the phone!

So, to avoid procrastination, people cut Facebook usage.

  • Data leaks

The recent massive leak of 533 million Facebook users’ data has shown that making your phone number, full name, location, birthday, bio and email address available to everyone on the internet isn’t that much of a good idea… There were more data leaks over the years, and people started to lose their trust in a secure protection of their personal data.

  • Fake news

According to this research findings, Facebook spreads fake news way faster than other social sites. So, not everyone is ready to dedicate their time to read through and filter out all that junk information.

  • Social comparison

Have you ever heard of the social comparison theory? In short, you evaluate yourself and measure your personal development by comparing and contrasting yourself to the peers. Yes, for some, it’s a friendly competition that motivates us to improve, gain new skills, and reach some achievements in life. But for some, social comparison can be detrimental to their self-esteem and well-being.

In other words, and talking about Facebook, when you see in the news feed that your acquaintance got married, got their dream job, got a medal, whatever, you might experience FOMO (fear of missing out) and a spectrum of negative emotions about yourself – while you shouldn’t at all. Because things in life are much harder than people allow themselves to show on Facebook.

So, as you see, our mood and even the way we feel about ourselves can be greatly influenced by what we see in the news feed.

  • Hate speech

It’s so easy to tell nasty things to a person when you’re, actually, not in front of them. So, haters gonna hate in the comments, and those who don’t want to see it or even experience it, prefer to start using other social media that seem more friendly or just use messengers only.

  • No need for media to be social

Do you like the lockdown? Neither do we! So, when you’re caged up within four walls, you start appreciating getting physical (in a good way😁) with people – e.g. go to a restaurant or take long walks in some beautiful places. So, people are expected to go out more and build up real relationships instead of media-mediated connections with people you hardly saw in the past 10 years.

Plus, people found out that in order to share a funny picture of their cat with friends, they can just privately send it via messenger instead of posting it on Facebook.

#2 New generation is not interested

Teenagers moved on to using other social media, and Facebook is no longer perceived as a social platform for younger generations.

Change in Facebook monthly usage by age group

Why don’t teenagers want to use Facebook? The answer is simple – online bullying, hate speech, tons of ads, and the fact that Facebook is just not fun anymore.

In addition, they don’t want to be on the same social networks as their moms, dads and older relatives.

But why do you need to care, especially if teenagers are not even your target audience?

Don’t rush to dismiss them – teenagers might not be your prospective customers at the moment, but they will be in several years. So, in the long term, your dropshipping store will lack young (and very good at impulse buying) customers if you’re going to promote it only through Facebook.

#3 Cooler networks are coming along

While Facebook is still the most popular social network in the world (according to Statista)…

Most popular social networks in the world

…people start spending more time on TikTok than on Facebook!

Average monthly time per user spent on social networking apps

Source: App Annie Intelligence agency

Debra Aho Williamson, eMarketer analyst, says: “Users in the US and Canada are starting to move their social time and engagement elsewhere. <…> One logical destination is TikTok, which has grown rapidly in 2020 and has some of the strongest user engagement, in terms of time spent, among all the social platforms we follow.”

Well, TikTok’s success is predictable – short videos allow consuming tons of entertaining content in a short time, and diverse types of videos can suit any taste. Plus, the generation of high pace and video content definitely likes TikTok more than Facebook.

Besides usual users, TikTok can become even a better platform than Facebook for advertisers as well – according to this experiment and, again, because of TikTok’s growing audience and popularity.

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Apart from TikTok, there are many apps and online platforms that people in the USA use and can eventually find more exciting than Facebook over time. Just take a look at the table below:

Use of online platforms by demographic groups

#4 Facebook gets inconvenient to advertisers

This point is probably not about Facebook as a social network, but about Facebook as an advertising platform. There are numerous reasons why marketers don’t want to advertise on Facebook, from frequent account bans to tricky software updates. This way, the more of them decide in favor of other promotional platforms, the closer Facebook is to losing its significance.

Considering all the data, is Facebook dying, so to say – and what can you do about it?

Long story short, if you ask us if Facebook is dying, the quickest answer is ‘not yet’.

Still, we want to encourage you to take action and start exploring other social media platforms where you can advertise your dropshipping business as well.

Just look at this universe: there’s plenty of… space!😏

Social media comparison infographic

What are the key takeaways?

First of all, we wouldn’t like you to perceive this article as an urgent call to “pack your things and go” – go away from Facebook. This giant will not crush overnight and it will stay with us for a long time for sure.

We’d just like you to notice the signs that clearly indicate that Facebook will not last forever and be ready to face it some day. Is Facebook dying? Not quite, as for now – but nevertheless, you should start researching, exploring and testing new business-friendly promotional platforms as well.

So, as for now, keep advertising your dropshipping store on Facebook as usual: keep your official store account busy, make cool posts, run ads… Our advice is to stay curious about new promotional methods and advertising platforms – and some day, get to thinking about a backup plan with Facebook off the table. Happy dropshipping! 🙂

Learn is facebook dying.

Social Media Engagement Questions You Should Be Asking & Have Answers For

Have any social media engagement questions ever come to your mind? For your dropshipping store, it is important to work on engagement permanently. In fact, any brand that plans to be successful on the internet should have strong social media engagement. 

It’s not just about popularity: it’s more about meaningful interactions and long-term connections with current and future customers. As a result, you will boost your brand (and ROI).

Read our ultimate guide and find out how to to build, manage, and measure social media engagement!

One of the first social media engagement questions to answer: what’s that, exactly? 🙂

In general, social media engagement is the measurement of comments, likes, and shares.

Of course, your first intention is to collect followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one.

As an owner of a dropshipping store, you should think of what is the best for your business. It is quality, not just quantity that you should be striving for.

Social media engagement is measured by a range of metrics that could include the following:

  • Shares or retweets
  • Comments
  • Likes
  • Followers and audience growth
  • Mentions (either tagged or untagged)
  • Branded hashtags use

Why is social media engagement so important?

Why is engagement so crucial? In short, it’s because social media platforms’ work is based on it.

Facebook, in fact, uses “meaningful engagement” as an important signal that a post should be prioritized. In other words, social media posts with more active and thoughtful interactions get more reach.

Your customers expect you to engage, particularly when it comes to providing support. Social media is the number one choice for customer care —  every month, people and businesses exchange 8 billion Facebook messages.

It may be a bit intimidating to respond publicly, for example in the comments, but if you provide great service, your customers will love you for it. An average of 66% of people between the ages of 18-54 view brands more favorably if they respond to customer service requests on social media.

How to measure social engagement?

Analyzing social media performance is crucial for measuring the success of your brand.

Luckily, there are plenty of tools out there to provide a general overview or check your various social stats in one place.

Beyond that, you can always measure effectiveness from your social platforms directly. The specific metrics will vary with each social site, but there’s always some juicy insight to take away.

Explore all of these tools together, and you’ve got access to some serious social intel.

Here’s what you might expect to find from some of the most popular social media platforms directly:

Facebook

Facebook Analytics contains a very comprehensive dashboard with plenty of ways to track your audience engagement.

You can track the following metrics on this popular social media platform:

  • Reach and engagement: How many people saw your posts? Who interacted with them? Which posts did people hide? Did people report any posts as spam?
  • Actions: What actions do people take on your Page? How many people click your call-to-action button? How many people click through to your website?
  • People: What are the demographics of the people who visit your Page? (You can dive deeper into this topic with Audience Insights). When do people visit your Page? How do people find your Page?
  • Views: How many people are viewing your Page? Which sections are they looking at?
  • Posts: How are your posts performing over time?

*Please note: Facebook is deprecating Facebook Analytics on June 30, 2021. They’ve recommended that users switch to Facebook Business Suite (if available), Ads Manager and/or Events Manager moving forward to track the performance of their Facebook posts.

Twitter

Likewise, Twitter offers a robust set of tools to measure your metrics.

You can track the following metrics on Twitter:

  • Engagement rate: How many engagements and impressions did it get?
  • Reach percentage: How many followers saw a given tweet?
  • Link clicks: How many click-throughs did a posted link get?
  • Optimal posting time: When is your audience most likely to be online? What time zone do they live in?

Instagram

If you have a business profile, you’ll be able to access Instagram Insights to track your Instagram engagement. This dashboard provides you with all the vital social media engagement metrics you’ll need for your campaign.

You can track the following metrics on Instagram Insights:

  • Audience demographics: Where do they live? Are they men or women? How old are they?
  • Optimal posting times: When are your followers online? What days and times are they active at?
  • Popular content: Which posts get likes? What discussion topics get more comments?

TikTok

It can be overwhelming to join a new social media platform like TikTok at first, but analytics help take the guesswork out of a content strategy.

Insights are available to pro accounts, and include the following metrics:

  • Audience demographics: What is my follower growth? What are they watching and listening to? Where do they live and how do they identify?
  • Profile views: When has my traffic spiked?
  • Content stats: Which videos have been viewed most this week? How long is the average play time? How many comments, likes and shares did my video get?

5 tips for increasing your social media engagement

#1 Shape your audience and learn more about it

You can post beautifully designed and meticulously written posts, but it won’t be of any use if your audience isn’t interested in the topics you’re talking about. That is the reason why the first thing you should take care of is understanding who is the target audience of your dropshipping store. You can take a pen (yes, a real pen) and draw your client. How old are they, are they married, do they prefer TV or YouTube, which things are important for them, and so on? Once you’re done with the portrait of your client, it will be much easier for you to choose content that’ll drive an emotional response from people.

#2 Ask people to talk to you

Boost social media engagement through encouraging interactions

It might sound silly, but most often, people need some encouragement to share their opinion. Well, compare someone speaking about cool things but not paying attention to you with a person that asks for your opinion directly. Our guess that the second one has much more chances to draw responses. Social media is all the same, so here are the ways to ask your followers to talk:

  • Invite people to share their opinion at the end of each post (even if it is such a small CTA as ‘tag a friend’)
  • Post polls (it’s quite easy nowadays)
  • Offer a knowledge test (oh, it’s irresistible!)
  • Simply post a question. If you manage to ask a timely & provocative question, that will be the most engaging piece of content of all. This is the reason why people love personality tests that much 🙂 Well, use this to your store’s benefit!

#3 Make people feel seen & heard

Asking questions will help with the matter a lot, but it won’t be enough 🙂 First and foremost, respond to all comments on your store’s social media accounts. If they’re positive, show your gratitude & appreciation. If they’re negative, offer a resolution to a problem & show that you care. Also do not forget to share reviews & photos with your product – user-generated content will make you look trustworthy & reliable.

#4 Gamify

Boost social media engagement through interactive games

People LOVE games, contests, giveaways, and so on! Don’t ignore this opportunity to attract new audiences and entertain your followers. Here are some ideas you can use for your dropshipping business:

  • Media upload contest. Encourage your followers to post a photo, story, video featuring your product (don’t forget about hashtags!) in exchange for some benefit (like a discount, freebie, cheaper membership).
  • Bingo. Let your followers enjoy a virtual bingo and you’ll be surprised how many people shared your post.
  • Giveaway. Typically, people just need to tag a couple of friends or share the post in Stories to participate in that type of contest. It’s super easy for them and a free way for you to promote yourself. Yes, you’ll need to give a prize to a winner, but the prize can be expensed by your dropshipping income. Bonus tip: be fair, there is nothing more important than people’s trust.

#5 Stay positive and think ahead

There are some common social media mistakes that most dropshippers make and that can slow down their way to success. Here are some rules that will help you avoid them:

  • Choose to post content that will receive a positive reaction from people. Inspire people, make them laugh, cause ‘awww’-reaction, but leave controversial topics to politicians.
  • Have your own voice, and stick to it. It might be funny, sarcastic, or whatever you create, but your store audience should like this manner. Once you’re done with tip #1, it won’t be difficult to pick.
  • Create interesting & valuable content. You’re selling through your social media, but people would like to be entertained at first, so post educational & engaging posts and only then sell your products.
  • Know algorithms & post regularly. Study your store audience and post when they’re here to engage with you and post 2-3 times every day (not when you have inspiration).

Top 5 ideas for social media engagement questions you can ask

#1 What if…

Boost social media engagement through asking questions

All of us dream from time to time, so why not do it in your comments? You can ask questions as referred to your store theme, or just general topics that would be interesting to anyone.

  • What if you won the lottery/ could travel back in time / could have one superpower…

#2 Fill in the blank

An example of Instagram post that boosts social media engagement

This type of question might be interesting to followers because they rarely think of it or don’t really have an opportunity to answer. This is exactly why they would be glad to talk about it in the comments.

  • Life would be boring without _________
  • If I hit my goal in a month, I will reward myself with ______
  • _________ is what I like about myself

#3 Funny posts

Silly tests & questionnaires are not that bad because they make us laugh, so give your followers a reason to smile in your posts.

  • Name a candy that starts with the same letter as your name
  • Create a team of superheroes whose names start with the letters of your name
  • The first word you see describes you

#4 Questions to get to know your audience

An example of a question to ask your Instagram followers

These are quite fun for people to answer and you can learn a lot more actual info about your audience rather than guessing. However, we recommend skipping too personal questions.

  • Where are you from?
  • What emotions motivate you most?
  • What is your favorite cartoon?

#5 Ask us anything!

Communicating with your followers through Stories

You can offer your followers questions: this is beneficial for both you and your audience. The curiosity will be satisfied, you’ll get some insights, and show your business from a human side.

Social media engagement questions: summing up

Now, you know the answers for the burning social media engagement questions – and know how to boost one for your business! We hope this article will help you start making the most of your social media efforts. Just use our tips, measure & analyze everything, and love & entertain your dropshipping store followers. They for sure will love you back and bring your business prosperity. May the power of social media engagement be with you!

Read about social media engagement questions.

How To Sell On Facebook In 2021: How To Set Up A Facebook Shop

How to set up a Facebook shop – and what’s that, in the first place? How can this recent innovation help in reaching your online business goals? Let’s figure it out!

Everyone knows that Facebook is a place to catch up with friends and family, share your memories, and find like-minded people with similar interests. But it’s also the perfect place to build your ecommerce business.  All you need is an active Facebook account, and you can start selling on Facebook right away.

In the last quarter, Facebook’s ad revenue was up by 53% over the same period of the previous year. Facebook reached more than 1.2 billion daily users, representing roughly 16% of the world’s population — and this is simply incredible, especially considering that Facebook is banned in China.

With all these insights, it would be strange not to use Facebook for your own commercial purposes, especially when Facebook has several tools for your business, such as Facebook Shop or Facebook Page Shop.

If you are a newbie, this article will help you get started with selling on Facebook in 2021 – and see how to set up Facebook Shop for your business purposes.

What is a Facebook Shop?

Introducing Facebook shops

A Facebook shop is a Facebook business page tab application where potential customers can buy your products directly. It allows your potential customers to get to know your brand, and also to share & purchase your products without leaving Facebook! A Facebook Shop gives you a ‘storefront’ so you can make it look more like your own site.

It is a simple & affordable way to show your store to the whole world thanks to the huge Facebook user audience. It can help you with engaging potential customers, driving new sales, building brand awareness, and offering deals and promotions. Facebook makes it quite easy for you to target users with specific interests, likes, and behavioral patterns — thus, allowing you to find your narrow audience.

However, keep in mind that the whole feature of Facebook Shops is only just starting to be rolled out now. Among other things, it has some geographic limitations, so make sure to check the supported markets and Facebook’s commerce eligibility requirements.

What is so special about selling on the Facebook Shop?

So, what do Facebook Shops have to offer?

To online shoppers

  1. An effortless shopping experience for your customers
  2. Easy checkout experience
  3. Personalized shopping experience as content is shown based on their searches, clicks, etc.

To online business owners

  1. Seamless connections across Facebook Commerce Surfaces (a unified business space including Facebook Marketplace, Instagram Shopping, and more that offers you the opportunity to sell your products on Facebook)
  2. A way to increase your conversion rate by offering your potential customers an opportunity to reach you easily via Messenger and Instagram Direct
  3. An opportunity to boost your product views using live features (Instagram stories, posts, etc.)

The benefits seem to be lovely! So, how do you make Facebook Shops work for your business?

How to set up Facebook Shop?

#1 Set up an account with Facebook’s Commerce Manager

If you’re just starting out, you need to set up your account in Commerce Manager first.

Before you proceed with the Facebook Shop creation, make sure that:

  • You are a Business Manager admin
  • Your Facebook Page business account is connected to the same Business Manager account
  • You have managing permissions for your Facebook Page

If all the conditions are met, it’s time to set up the Facebook Shop:

#1 Log in to the Commerce Manager.

#2 Click the Get Started button under the ‘Get started with shops’ heading.

How to set up Facebook Shop: getting started

#3 Select where you want your customers to complete their purchase: your website, Direct, or Checkout on Facebook or Instagram.

How to set up Facebook Shop: specifying checkouts

#4 Under the ‘Choose your business’ part, select the Business Page that you want to add your shop to.

How to set up Facebook Shop: choosing the Business page

#5 Fill in the requested information under the Account details.

#6 Under the ‘Where people can view your shop’ part, select whether you’d like your shop to be based on your Instagram business profile, your Facebook Page, or both.

#7 Under the ‘Add a catalogue to showcase your items’ part, select an existing product catalogue or create a new one.

#2 How to set up Facebook Shop: create a collection

To get the maximum benefit from Facebook Shops, you need your products to be grouped together into ‘collections’. So, log in to your Commerce Manager: let’s create a collection together!

  1. Go to Shop Builder
  2. Click on See all shop pages
  3. Then, click + Add collection page
  4. Click + Create new collection
  5. Name your collection
  6. Select items from your catalogue to add to your collection and click Confirm once you’ve finished adding items
  7. Add a header image, title, and description to finish setting up your collection
  8. Publish your collection

How to set up Facebook Shop: publishing a collection

For each collection, you’ll need to add:

  • A collection name: it can be up to 30 characters long and include emojis if you want
  • A collection description: you have 200 characters for making your customers buy!
  • Cover media: you need to have not only product images for each item, but also an image that can serve as the ‘cover’ for your collection (use 4:3 ratio and 1080×810 pixel size)

An example of a Facebook shop collection

#3 Customize your Shop

Here, you can customize the store the way you want and make it represent your own brand, not Facebook’s.

When customizing your Shop to make it ready for publishing, jump back into the Commerce Manager, click on Shops, and select the Shop you want to edit.

You’ll see two options:

  • Layout — here, you can choose to show collections as featured, and add in carousels of other collections
  • Style —  here, you can adjust colors, button size, and text to make the storefront with your branding perfect.

#4 Publish your Shop

If you are satisfied with all the modifications, have checked the visual appearance with the Shop Preview and reviewed the Merchant Agreement, simply click Create Your Shop. All you have to do now is wait for Facebook approval within 24 hours and that’s it: you are amazing and have a great Facebook Shop!

Publishing your Facebook Shop

How to market your shop on Facebook?

Making money is the core purpose of any business. And as you can guess, money comes when customers come! Customers, in turn, come thanks to site traffic. No traffic — no money. It’s an easy system.

So, what do you need to do to drive traffic to your Facebook Shop?

#1 Create engaging content

Waiting for potential buyers to come and buy is the worst possible social media marketing strategy.

You have to collect real followers with the help of engaging content and mix your non-selling posts with the ones promoting your products and top deals. The best decision is to limit your promotional content to 3-4 posts a week.

So, what should you post?

  • Creative product showcase
  • Business backstage
  • Educational posts (e.g. if you’re selling makeup tools, you may share your expertise on choosing cosmetics give tips on makeup, comment on the most recent makeup trends, etc.)
  • Relevant (!) memes that apply to your brand and to your products
  • Interactive talks with your customers (polls, quizzes)
  • Product comparisons

Don’t forget about high-quality pictures and videos: customers love attractive visuals!

#2 Publish user-generated content (UGC)

An example of user-generated content on Instagram

It is a great way to sell on social networks for multiple reasons:

  • Your brand reaches the Facebook audience for free
  • You’re getting content for you social media (photos and videos) demonstrating your product in use for free
  • Normally, customers also add a caption, describing their shopping experience, and it’s for free, too!

#3 Run Facebook Ads

Although running ads on Facebook is an incredible and unpredictable adventure, it will eventually pay off and help you boost your sales and increase brand awareness. If you want to know more about Facebook Ads, check out our article  ‘How To Advertise On Facebook: Launching Your First Ad’ or watch our free video course about Facebook Ads.

An example of a Facebook ad

How to set up Facebook Shop to start selling on Facebook in 2021: summing up

So, Facebook Shop is a new feature that provides a storefront to Facebook Page shops, offering customers a more comfortable shopping experience and the chance to check out products without leaving Facebook. This tool is definitely a game-changer for ecommerce businesses as it offers a great way to grow your dropshipping business, tap into new audiences, and gain more customers.

Now, as you know how to set up Facebook Shop, you are welcome to explore its opportunities and benefits! And whenever you need engaging content for social media to drive visitors to your newly set up Shop, we’re here to help you out and make it for you! 

Learn how to set up facebook shop.

How Apple IOS 14 Update Will Affect Your Facebook Ads (And How To Survive It)

Is new always better than old? If we’re talking about this certain Apple iOS 14.5 update, it’s not true. Welcome the most challenging (hope, ever) update in Apple’s policies that will probably give you a pretty hard time running and optimizing your ads and measuring the results. Let’s find out what consequences we’ll face and how to cope with them. So, it’s iOS 14 VS Facebook ads! Fight!

Apple iOS 14 update: what’s that?

First of all, what’s the concept behind the iOS 14 update?

In simple words, Apple decided to improve the users’ digital privacy. So, each app available in the App Store will have to show the iOS 14 users a pop-up asking if users allow tracking their data.

iOS 14 Facebook ads impact

Fun fact: according to Statista.com, 79.9% of Facebook users only access it through the Facebook app on their mobile phones.

Among that 79.9%, there will definitely be a huge portion of those who will opt-out of data tracking. And for a reason: this pop-up is kinda creepy. Seriously. Would I like apps and companies to see what I’m doing and access info about me? No way!

If users opt out, it means that Facebook won’t be able to access those users’ data, and you won’t be able to properly deliver your ads to them.

So, what changes in the advertising routine should you expect from the iOS 14 update?

What will Apple iOS 14 update mean for Facebook ads?

Less efficient ads

As Facebook is not able to track the opted-out users’ behavior properly, the effectiveness of Facebook Pixel tracking drops, and all your advertising activities related to Pixel can go to waste. This will happen, for example, to conversion events, lookalike audience generation or retargeting (the size of retargeting audiences will shrink over time).

Less effective ads

Unfortunately, loss in ad personalization is expected as targeting options are getting weaker – which can result in 60% fewer website sales. As you’re just unable to adjust your ad creatives properly for the audience, it means your ads won’t be as effective as you’d like. Add more wasted ad spend to the pile.

Limited optimization

With iOS 14.5, you can use only 8 pixel events per domain for optimization. So, it’s time to prioritize events you’d like to track on your site.

However, this cap limits only the number of events you can optimize towards. So, you can still track more events for reporting and audience creation.

Delayed measurement

The new default attribution window will make measurement a bit more complicated – it will contribute to under-reporting on organic as well as paid channels. And expect a 3-day delay in ad reporting data display.

What’s the attribution window? It is a finite period of time during which conversions can be credited to your ads and used to inform campaign optimization. Read more about attribution windows here.

Anyway, despite all the “now you can’t”s, we’re sure you can work things out and still run effective ads on Facebook!

How to deal with iOS 14 Facebook ads ‘innovations’?

Here are some actions you need to take now to be able to advertise properly:

  • Verify your domain with Facebook

  • Decide on the 8 conversions you’ll be tracking

Click here for the instructions by Facebook OR keep reading for the detailed instruction with screenshots 🙂

And here are some extra actions you can try:

  • Exclude iOS devices when you run Conversions campaigns

When you create a campaign with the Conversions objective, the Facebook algorithm does its best to learn and optimize the ad process to be able to get more actions from users that you desire (e.g. purchases). So, to give the algorithm some room for optimization, try running ads for Android devices only. We’re people, too! (guess what phone model I own :D)

Of course, it’s just a temporary solution.

Specifying mobile devices to deal with iOS 14 Facebook ads impact

  • Start using UTM-marks if you haven’t yet

In times when you can’t fully rely on Facebook Pixel, evergreen UTM-marks will tell you if a sale or conversion occurred as a result of this or that ad. A UTM-mark is a small addition to the link that helps you track all user activities in Google Analytics.

Read here to learn more about UTM-marks.

  • Get hands on users’ data yourself

If not you, who else? Ask for users’ personal info (e.g. first name, last name, or email address) right in the conversion process. How? Inspire people to create an account or set up a subscription pop-up on your site (we can assist with it). Probably, you’ll need to offer something in exchange – like a discount promo code. Later, you will simply upload these users’ data on Facebook and be able to generate custom audiences and lookalike audiences for advertising purposes. Bingo!

iOS 14 Facebook ads countermeasures: step-by step explanation in detail

Listen, we truly want this article to be useful, not only some chit-chat about theory. So here are the practical steps you need to take to verify your domain on FB and set up Facebook Pixel events according to this new Apple policy for iOS. Probably you’ve already seen a warning in your ad account that you need to do that. So, let’s verify your domain name!

Verifying your domain name with Facebook

Go to your Facebook Business settings > Brand Safety > Domains. Add your store’s domain name there and verify it by one of the three methods.

We’d recommend “Meta-tag Verification” as the easiest. Just copy the short piece of code (together with the “<>” brackets!):

Using meta-tag verification to deal with iOS 14 Facebook ads impact

Then, go to your WordPress admin area > Customization tab > Head field. Paste the code and click “Save”. If you already have a Google Analytics tag there, just insert the domain verification code below and click on “Save”:

Then, you should add the needed events to your Pixel.

Adding the necessary events to your FB Pixel

Go to Facebook Events Manager, choose your store’s Pixel there and click “Aggregated Event Measurement”:

Adding events to FB Pixel

Click on “Configure Web Events”:

Configuring web events

Then, click on “Edit Events”:

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Click on the “Add Events” button:

Adding events

Very important! Choose the correct Pixel (the one you use in your Facebook Business add-on/on your site):

Choosing FB Pixel

Add 4 events and place them in this order: View Content > Add to Cart > Initiate Checkout > Purchase (from lowest to highest). The lowest events are of the lowest priority and the highest – of the higher priority.

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Now, you’re ready for the iOS 14 update! It is very likely that there will be some ways around discovered soon anyway – which will let Facebook advertisers sleep with a peaceful mind.

Hope this article was helpful and we didn’t discourage you much and you still want to advertise on Facebook 😉 Moreover, as it’s still one of the best platforms for advertising, it’s our duty as dropshipping business educators to discover and explain how to conform and work with what we have. Now you know what to expect from the Apple iOS 14 update – forewarned is forearmed! Happy dropshipping, and may luck and big profits be with you.

Read about ios 14 facebook ads.

How To Advertise On Facebook: Launching Your First Ad [Roadmap]

If you have just created your store, found winning products, and filled your site with compelling & trustworthy product descriptions, it’s time to tell the world about your amazing store. The simple question is – how? Whether we like it or not, Facebook advertising proved itself to be the best option for dropshippers. So if you’re new to all this and don’t know how to advertise on Facebook yet, just follow the steps below to launch your first ad!

How to advertise on Facebook: your 8-step plan

So, what should you, as a newcomer, do if you want to start promoting your amazing product by means of FB advertising? Even if you have never tried it before, the question of how to advertise on Facebook won’t bother you any longer – here’s your plan!

Step 1: Create scroll-stopping promo materials

We guess, there’s no need to remind you that design rules! If the picture or video doesn’t look attractive, no one will click on it. Well, don’t rush to worry: a beautiful design might be simple and can be easily created by a non-designer nowadays. Just check some special services like Canva, read this article or simply save your time & let our experts prepare them for you.

Life hack #1: Take your customers on a hook with UGC (user-generated content). Photos of real people using the product can be very attractive and you can get them for free in the customer reviews on AliExpress 🙂

Step 2: Choose the ad objective

We do hope that you’ve created your business page already, so let’s head to your Ads Manager. Сhoose the Campaigns tab and click Create.

How to advertise on Facebook: creating a campaign

You’ll see that Facebook offers us 11 objectives, while we can choose only one for the campaign. As a dropshipping entrepreneur, you’ll be interested in Conversions, of course, but this option is not the first ad objective to go for if you haven’t done advertising yet. Instead, it won’t hurt to choose Traffic (in this case the ad will lead to your website) or Engagement (in this case your ads will be shown to people who might like your ads). After choosing the objective, click Continue.

How to advertise on Facebook: choosing the ad objective

Step 3: Give a name to your campaign

Type the name of your campaign (remember there can be a couple of ad sets inside).

Naming your Facebook campaign

Scroll down a bit and you’ll see a toggle for Budget Optimization. This option will be useful if you’re using multiple ad sets, but for now, you can leave it turned off. After that, click Next.

Step 4: Plan your budget & schedule ads

At the top of this screen, you will name your ad set. After that, you can start working with the most important thing – the budget.

There are two types of Budgets: Daily & Lifetime. If you choose Daily, Facebook will spend an equal amount of money each day. A Lifetime Budget will be spent whenever the algorithms find it most effective (but you can set a schedule). As for the question of how much you should spend, we recommend having at least $5-10 per day per ad.

How to advertise on Facebook: setting your budget

If you have decided on a Lifetime budget, don’t neglect scheduling your ads. This is a great opportunity to optimize your budget since you can choose only to serve your ad when your target audience is most likely to be on Facebook. However, you probably need some experience to set a schedule, so if it’s your first ad – go for the Daily budget.

How to advertise on Facebook: scheduling the ad

Step 5: Shape your target audience

Scroll down a bit to start building your target audience. Select location (please, choose people who live in the area), age, gender, and language. After that, go to the detailed targeting window and pick the people you need.

  • Demographics: education, generation, life events, relationship status, work
  • Interests: business & industry, food & drinks, shopping & fashion, entertainment, family & relationships, sport & outdoors, fitness & wellness, hobbies & activities
  • Behaviors: anniversaries, digital activities, consumer classification, multicultural background, purchase behavior, mobile device users, seasonal events, traveling, expats

You can choose interests in 2 ways: by clicking ‘Browse’ or by using the search box.

Narrowing down the audience for Dacebook campaigns

Life hack #2: If you’re struggling with the choice, our recommendation is to check Facebook Insights. Using this tool, you might see people of which age are mostly interested in the types of products you offer and which additional interests they have.

While picking the audience you want to target, pay attention to the audience size you’re getting (e.g. at least 5 million people) and the number of estimated page likes or link clicks. They will give you an understanding of your potential reach, but those are just estimates, not guarantees.

Checking the ad potential reach

Step 6: Pick the placements

It’s time to scroll down a bit once more and pick placements. If you don’t want to deal with it, you can simply go for Automatic Placements and Facebook will choose for you.

Choosing FB ad placement

However, if you have some ideas of where you would like to see your ads, you may place your ad in specific locations that vary by:

  • Device type: mobile, desktop, or both
  • Platform: Facebook, Instagram, Audience Network and/or Messenger
  • Placements: Feeds, Stories, in-stream (for videos), search, messages, in-article, and apps and sites (external to Facebook)
  • Specific mobile devices and operating systems: iOS, Android, feature phones or all devices.

Step 7: Adjust optimization & delivery settings

There are different bidding strategies you can use. However, if you’re new to Facebook, you can go for a default one. If you choose Traffic as your objective, with the “Landing page views” feature, your ad will only be shown to those who will click on it and wait until it’s fully loaded. If you decide on it, click Next.

How to advertise on Facebook: optimizing the ad

Step 8: Tailor your ad

Finally, we get to shape the ad your potential customers are going to see. First of all, we need to choose an ad format. Pick the one suitable for the ad you created in the first step. Then add your ad text, headline, media, and pick a call to action.

How to advertise on Facebook: tailoring the ad

Use the preview tool at the right of the page to make sure your ad looks good for all potential placements. Once you’re satisfied with what you see, click the Publish button to launch your ad.

How to advertise on Facebook: previewing the ad

Ta-dah! Congratulations on launching your first ad!

Life hack #3: Make sure Facebook Pixel is installed on your website. FB Pixel is a small piece of code that you can put on your website but it changes everything dramatically. With the help of this tool, you can track conversion, create remarketing campaigns, and much more. To make things easier, use this special add-on

How to advertise on Facebook: expert tips

Want to know more small life hacks that will save your budget and increase sales after launching your ads? We’ve got some!

Test everything

Unfortunately, you never know what will work best with Facebook. That’s why constant testing with ad creatives, placements, and targeting options is a must if you really would like to discover what works for your specific niche & audience.

Take care of optimization

If you’re not ready to spend thousands of dollars on advertising, ad optimization is something you can’t ignore. With small budgets, optimization becomes ever more important. If you have just started promoting your store, there’s a point in running several campaigns. Once you see which works best, relocate your budget to it. If you’d like to see some examples, read this article.

Use remarketing campaigns

Sad but true: almost no one makes a purchase upon visiting a website for the first time ever. That’s why launching remarketing campaigns will make your ads more effective and actually will lead to sales (that is where you need Pixel). If you need any help with remarketing ads, our specialists will be happy to assist.

Well, now it’s not a secret for you how to advertise on Facebook! At this point, you’re ready to launch your Facebook ad campaigns. Though it seems difficult, while following our instructions, you’ll understand that launching an ad is the simplest thing Facebook prepared for you 😀 So, buckle up and prepare for optimization & retargeting campaigns. If you’d like to learn more about FB advertising and see how our team does it, watch this free video course!

Learn how to advertise on facebook.