How To Advertise On Facebook: Launching Your First Ad [Roadmap]

If you have just created your store, found winning products, and filled your site with compelling & trustworthy product descriptions, it’s time to tell the world about your amazing store. The simple question is – how? Whether we like it or not, Facebook advertising proved itself to be the best option for dropshippers. So if you’re new to all this and don’t know how to advertise on Facebook yet, just follow the steps below to launch your first ad!

How to advertise on Facebook: your 8-step plan

So, what should you, as a newcomer, do if you want to start promoting your amazing product by means of FB advertising? Even if you have never tried it before, the question of how to advertise on Facebook won’t bother you any longer – here’s your plan!

Step 1: Create scroll-stopping promo materials

We guess, there’s no need to remind you that design rules! If the picture or video doesn’t look attractive, no one will click on it. Well, don’t rush to worry: a beautiful design might be simple and can be easily created by a non-designer nowadays. Just check some special services like Canva, read this article or simply save your time & let our experts prepare them for you.

Life hack #1: Take your customers on a hook with UGC (user-generated content). Photos of real people using the product can be very attractive and you can get them for free in the customer reviews on AliExpress 🙂

Step 2: Choose the ad objective

We do hope that you’ve created your business page already, so let’s head to your Ads Manager. Сhoose the Campaigns tab and click Create.

How to advertise on Facebook: creating a campaign

You’ll see that Facebook offers us 11 objectives, while we can choose only one for the campaign. As a dropshipping entrepreneur, you’ll be interested in Conversions, of course, but this option is not the first ad objective to go for if you haven’t done advertising yet. Instead, it won’t hurt to choose Traffic (in this case the ad will lead to your website) or Engagement (in this case your ads will be shown to people who might like your ads). After choosing the objective, click Continue.

How to advertise on Facebook: choosing the ad objective

Step 3: Give a name to your campaign

Type the name of your campaign (remember there can be a couple of ad sets inside).

Naming your Facebook campaign

Scroll down a bit and you’ll see a toggle for Budget Optimization. This option will be useful if you’re using multiple ad sets, but for now, you can leave it turned off. After that, click Next.

Step 4: Plan your budget & schedule ads

At the top of this screen, you will name your ad set. After that, you can start working with the most important thing – the budget.

There are two types of Budgets: Daily & Lifetime. If you choose Daily, Facebook will spend an equal amount of money each day. A Lifetime Budget will be spent whenever the algorithms find it most effective (but you can set a schedule). As for the question of how much you should spend, we recommend having at least $5-10 per day per ad.

How to advertise on Facebook: setting your budget

If you have decided on a Lifetime budget, don’t neglect scheduling your ads. This is a great opportunity to optimize your budget since you can choose only to serve your ad when your target audience is most likely to be on Facebook. However, you probably need some experience to set a schedule, so if it’s your first ad – go for the Daily budget.

How to advertise on Facebook: scheduling the ad

Step 5: Shape your target audience

Scroll down a bit to start building your target audience. Select location (please, choose people who live in the area), age, gender, and language. After that, go to the detailed targeting window and pick the people you need.

  • Demographics: education, generation, life events, relationship status, work
  • Interests: business & industry, food & drinks, shopping & fashion, entertainment, family & relationships, sport & outdoors, fitness & wellness, hobbies & activities
  • Behaviors: anniversaries, digital activities, consumer classification, multicultural background, purchase behavior, mobile device users, seasonal events, traveling, expats

You can choose interests in 2 ways: by clicking ‘Browse’ or by using the search box.

Narrowing down the audience for Dacebook campaigns

Life hack #2: If you’re struggling with the choice, our recommendation is to check Facebook Insights. Using this tool, you might see people of which age are mostly interested in the types of products you offer and which additional interests they have.

While picking the audience you want to target, pay attention to the audience size you’re getting (e.g. at least 5 million people) and the number of estimated page likes or link clicks. They will give you an understanding of your potential reach, but those are just estimates, not guarantees.

Checking the ad potential reach

Step 6: Pick the placements

It’s time to scroll down a bit once more and pick placements. If you don’t want to deal with it, you can simply go for Automatic Placements and Facebook will choose for you.

Choosing FB ad placement

However, if you have some ideas of where you would like to see your ads, you may place your ad in specific locations that vary by:

  • Device type: mobile, desktop, or both
  • Platform: Facebook, Instagram, Audience Network and/or Messenger
  • Placements: Feeds, Stories, in-stream (for videos), search, messages, in-article, and apps and sites (external to Facebook)
  • Specific mobile devices and operating systems: iOS, Android, feature phones or all devices.

Step 7: Adjust optimization & delivery settings

There are different bidding strategies you can use. However, if you’re new to Facebook, you can go for a default one. If you choose Traffic as your objective, with the “Landing page views” feature, your ad will only be shown to those who will click on it and wait until it’s fully loaded. If you decide on it, click Next.

How to advertise on Facebook: optimizing the ad

Step 8: Tailor your ad

Finally, we get to shape the ad your potential customers are going to see. First of all, we need to choose an ad format. Pick the one suitable for the ad you created in the first step. Then add your ad text, headline, media, and pick a call to action.

How to advertise on Facebook: tailoring the ad

Use the preview tool at the right of the page to make sure your ad looks good for all potential placements. Once you’re satisfied with what you see, click the Publish button to launch your ad.

How to advertise on Facebook: previewing the ad

Ta-dah! Congratulations on launching your first ad!

Life hack #3: Make sure Facebook Pixel is installed on your website. FB Pixel is a small piece of code that you can put on your website but it changes everything dramatically. With the help of this tool, you can track conversion, create remarketing campaigns, and much more. To make things easier, use this special add-on

How to advertise on Facebook: expert tips

Want to know more small life hacks that will save your budget and increase sales after launching your ads? We’ve got some!

Test everything

Unfortunately, you never know what will work best with Facebook. That’s why constant testing with ad creatives, placements, and targeting options is a must if you really would like to discover what works for your specific niche & audience.

Take care of optimization

If you’re not ready to spend thousands of dollars on advertising, ad optimization is something you can’t ignore. With small budgets, optimization becomes ever more important. If you have just started promoting your store, there’s a point in running several campaigns. Once you see which works best, relocate your budget to it. If you’d like to see some examples, read this article.

Use remarketing campaigns

Sad but true: almost no one makes a purchase upon visiting a website for the first time ever. That’s why launching remarketing campaigns will make your ads more effective and actually will lead to sales (that is where you need Pixel). If you need any help with remarketing ads, our specialists will be happy to assist.

Well, now it’s not a secret for you how to advertise on Facebook! At this point, you’re ready to launch your Facebook ad campaigns. Though it seems difficult, while following our instructions, you’ll understand that launching an ad is the simplest thing Facebook prepared for you 😀 So, buckle up and prepare for optimization & retargeting campaigns. If you’d like to learn more about FB advertising and see how our team does it, watch this free video course!

Learn how to advertise on facebook.

10 Reasons Why Your Facebook Ads Are Not Delivering

You have decided to promote your business on Facebook, but no matter what you do, your Facebook ads are not delivering? In this article, we will take a look at 10 common reasons why it happens and ways to fix it.

“A person who never made a mistake never tried anything new”.

That’s one of the most popular Albert Einstein’s quotes.

And you know, it’s all true.

When babies take their first steps, they fall. When children learn to write, they often misspell. Even when adults start speaking a new language, they mess up.

It makes no difference how old or smart we are – we all make mistakes when we start doing something new.

Dropshipping mistakes are not an exception: they can happen at any point of one’s business journey, and it’s not a big deal. The main thing is to pay attention and learn from them.

A lot of dropshippers and traditional online store owners use Facebook to promote their businesses. It’s a great platform for posting content and promoting products. But newcomers often say their Facebook ads don’t work.

Trust me, it’s not Facebook’s fault. It’s probably you doing something wrong. So, let’s see why your Facebook campaign is not delivering.

1. You are targeting a too broad Facebook audience

A too broad Facebook target audience

The first problem can be related to your Facebook ad reach. No matter how good your Facebook ad is, if it’s shown to the wrong audience, it will be useless. Of course, you may think that everyone is your potential client, but this is not true.

Just yesterday, my feed demonstrated me an ad for industrial chimneys. No kidding, industrial chimneys made of special steel and used for venting out hot gases from boilers. O_o

I was looking at this ad and thinking “Why? Why me? Are all 25-year-old women really interested in this field? Am I missing anything?”

However, the problem wasn’t me. It was a doubtful decision of some marketing manager who, for some reasons, decided to target ages 1-100.

And made one of the biggest Facebook ad mistakes.

Ad delivery depends on many factors but first of all on how relevant your ads are. There’s no point advertising cute plush toys to middle-aged men, for example.

If you want to avoid this crucial mistake, you need to follow the next tips:

  • Use Facebook Audience Insights to learn more about your target audience (geography, gender, age, purchasing behavior, etc.)
  • Try to put yourself in your customers’ shoes and determine their interests
  • Exclude countries your suppliers don’t deliver to
  • Choose and set up the same language as your website’s language

This will allow you to narrow your audience and reach the people who are interested in your products.

2. You are targeting a too narrow audience

A too narrow Facebook target audience

Another common reason why your Facebook ad is not delivering is that you’re targeting too few audiences. Yes, you get it right: targeting a too narrow audience on Facebook is as bad as targeting a too broad one.

In order not to make this mistake, don’t focus on very specific interests. For example, what if you’re advertising to “American men who like Toyota and live in New York”? Isn’t this Facebook audience too small?

By targeting it, you will lose a great number of potential clients. Instead of this, you can just target “Americans who like Japanese cars” and get better results.

In addition, you have to remember that the narrower your audience is, the more expensive your clicks are. So you’ll pay more when advertising to New Yorkers who like Toyotas than to Americans who are keen on the Japanese auto industry.

Besides that, we recommend that you don’t exclude the countries you want to avoid just for personal reasons. They may easily turn out to be a gold mine of customers.

3. You’re making low-quality ads

Let’s suppose you’re targeting not one but several Facebook audiences demonstrating interest in your product. No problem here. Nevertheless, your campaign’s delivery is not sufficient. What could be wrong?

My guess is your ads don’t draw any attention. They’re boring or not informative enough to provide a high enough level of delivery. So, how do you fix it?

Facebook ads are always visual. It means that users initially look at the pictures and only after that start reading the message. That’s why you need to take care of the images you use.

They should be:

  • Relevant to your offer
  • Bright and eye-catching
  • Of the right size and ratio
  • Clear of any political, sexual or shocking elements
  • Showing a product in action (show how your product works to impress the viewers)

Besides that, we don’t recommend placing too much text in the ad. Your message should be short and clear, otherwise, there is a great chance that it won’t be delivered.

Facebook explains that an ad with too much text will probably bring little results

And here’s another tip from the team of AliDropship: Facebook ads work best when you use videos. The team’s experience with our self-owned dropshipping stores has shown that people tend to pay more attention to such ads. When you see a video, it’s dynamic, it’s changing and shows you one thing after another.

But to make such videos eye-catching, you’ll need to work on its beginning very carefully.

In addition, we recommend that you visit the Facebook Ads Help Center and take your time to study the tips on how to create great Facebook ads.

4. You don’t do split testing

No matter how much experience you have, you never know for sure why certain Facebook ads are not working while others get good results. Sometimes ad sets, from which you didn’t really expect too much, turn out to be your best-performing materials, and you can’t tell why.

That’s why marketers can’t do without split testing.

Even if your ad brings you sales and clients, you can experiment with different campaign elements such as headlines, images, image texts, or call-to-actions to find out what works best.

This tactic is called split testing.

Turning on an A/B test on Facebook

As a rule, marketing specialists transform only one element of the ad to see how people respond to the changes. For example, you can test two completely identical ads except one of them has a different image text. But when you test ads with two or more different elements, it’s hard to tell which of the elements makes the difference.

So, if you publish product pictures featuring people, as an alternative, try posting some photos of the same product with no people on them. You will be able to measure the effectiveness of these ways of the product presentation and choose the best one.

Here are some more Facebook split testing ideas:

  • Ad types
  • Facebook ad placement
  • Types of pictures (stock images or professional photos)
  • Ad image colors (light or dark)
  • The length of your ad (short or long)
  • Ad headlines (with or without numbers)
  • The word order of the sentences

As a rule, these tests take several days or even weeks, so you need to arm yourself with patience when waiting for the first results. Try not to pause or tweak your ads until you’ve reached at least 1000 people!

5. You test only one type of Facebook ad format

5 ad formats in Facebook Ads Manager

Facebook ads not delivering although you did some split testing? It’s probably because you’re sticking to one ad format only.

Using and testing only one type of Facebook ad formats is a road to nowhere.

First, the chosen ad format might not be consistent with your objectives. I’m sure you will agree that it’s a poor decision to place photos if you can tell your story with a short video.

Plus, you can’t be 100% sure that other ad formats won’t bring you better results.

So, we highly recommend that you test all types of Facebook ad formats and choose the ones that your audience best responds to.

6. You use the ideas that proved inefficient

Let’s say you’ve already used messenger ads 1000 times and you can safely say that they do not bring you the desired results. However, you are still full of hope and continue using them. Or you create new ads and try different ad formats but still target the audiences that are clearly not interested in your offer.

Why do some entrepreneurs do that?

Frankly speaking, I don’t know. But most people make this mistake very often, which leads to their Facebook ads not delivering.

Remember, if you have tested an ad and you’re 100% sure that it doesn’t work for you, you need to get rid of this with no regrets.

7. You’re setting up a too low or too high daily budget

Daily budget of a Facebook ad campaign

Setting up an inadequate advertising budget can also lead to your Facebook ads not delivering.

If your Facebook ads campaign budget is too low (less than $10 per ad set), it won’t be possible for you to cover your whole audience. It means that not all potential customers will see your ad. However, if your daily budget is too high (more than $100 per ad set), you will just waste your money.

You have to remember that your ad is competing against other ads and yours has to stand out from the crowd. This is only possible if you set a reasonable daily budget that will allow you to reach your target audience.

You can raise the budget to a hundred dollars per ad set or even more only if a certain ad or ad set performs really well. But even in this case, one should watch it carefully and lower the budget as soon as the ad’s performance drops.

8. You keep showing your introductory Facebook ads to past purchasers

Well, you know how it happens. You order a pair of shoes online, and next two weeks, you’re being followed by a shoe ad.

Showing the same Facebook ad to the people who have already bought something from you is also a waste of time and money. These ads are no longer relevant for them. Besides, when people see the same ad over and over again (after they actually bought your product), they usually find it annoying. No wonder your Facebook ads are not delivering!

That’s why you need to exclude all past buyers from your newcomer-aimed advertising campaign and add them to another one – an ad campaign designed specifically for warmer audiences. Otherwise, you will lose your money hand over fist.

9. You don’t prepare your website for advertising

That’s quite a common reason why your Facebook ads are not delivering. Beginner entrepreneurs focus on promotion so much that they totally forget about their site. And what happens when you spend days trying to invite as many people to a party as possible and forget to prepare for the party?

That’s right! The guests get disappointed and leave.

Same goes for digital marketing. Creating a great ad is not enough to make people buy from you.

If a person comes to your website and sees products without pictures or reviews, he or she will definitely leave your store. That’s why before starting any promotion campaigns on Facebook, you need to prepare your products for advertising.

Make sure that all the product pages have high-quality pictures and lots of customer reviews with photos. What’s more, check if the price in your ad corresponds to the price in your store! If it doesn’t, people will be unhappy about your offer and your store in general.

Also, while it’s really important to make your whole site look good, you want to pay extra… no, ultra-attention to the page of the product you want to advertise.

Besides that, you can set pop-up ads on your website in order to collect emails and use them for your future advertising campaigns.

10. You launch Facebook ads at a random time

When do you usually launch your Facebook ads? Do you have a schedule based on research? Or you just trust your instincts?

Timing is a very frequent Facebook ad mistake. That’s why you need to consider the time zone and lifestyle of your audience. For example, if you’re advertising for moms in the USA, your ads have to be shown around 9 pm after the kids have gone to bed in this time zone.

To plan your Facebook ads correctly, we strongly recommend that you study your audience carefully: who are these people, where do they live, what is their lifestyle, etc.

I hope these tips will help you understand why your Facebook ads are not delivering. Or help you avoid such situations if you only plan on starting an ecommerce business and promoting it on Facebook.

Read about Facebook ad mistakes.

What Are Facebook Influencers, And What Can They Do?

Influencers. By now, in 2021, you’re probably familiar with what this term means. Said to be one of the highest-growing forms of promotion and advertisement, influencers are estimated to be worth $9.7 billion as an industry as of 2020. That’s a lot of money — but what’s so special about these individuals? What are Facebook influencers and how can they elevate your brand? Let’s take a look.

First off, though — why Facebook?

Instagram is noted to be one of the top platforms for influencers, thanks to interactive Stories and fun promotional campaign content. But as a company, don’t overlook the OG platform — Facebook. Although it seems to be fading in popularity, it still boasts 2.5 billion monthly users, making it the third most popular social media platform of the past year. Translation for you? Still a great platform to promote your brand on and build a community with.

So what can Facebook influencers do for you?

Like with Instagram, influencers can use Facebook to build trust for your brand and raise awareness to something you are selling by posting pictures or videos of your item and talking about it to an audience. But what is Facebook’s audience like now in 2021?

An average Facebbok user is a person in their thirties and older

Facebook’s user base has shifted a bit in the past few years, and isn’t really a popular platform with teens as it was in its earlier days. In fact, a 2021 study found 18.8% of worldwide users were males between 25 and 34 years old, and 13.1% were female users in the same age range. Facebook’s current main user group is male in the mid-20s to mid-30s. This insight is especially helpful if you are selling items for, say, new homeowners, or new parents. You’ll be able to choose Facebook influencers more wisely based on this information.

So what features can I have Facebook influencers use to help promote my stuff?

Facebook has many features similar to its Instagram counterpart. There are video and live functions to make your brand more engaging:

Facebook Video

A Facebook influencer delivering a message through video

Image Source: Facebook Business

Simple video function allows you to connect with audiences in a more animated way. Whether personal prerecorded videos or professionally-designed promotional videos, Facebook Video allows you to go beyond images for a more modern and dynamic media approach. Influencers can use Facebook Video to create engaging videos promoting your item or service on their page. You can also share the influencer’s video onto your business page for a double approach.

Facebook Live

A Facebook influencer delivering a message Facebook Live

Image Source: Facebook Business

Similar to Instagram Live, Facebook Live allows you to connect with your fans in real time. This live-video tool usually garners great engagement and allows you to answer fan questions on the spot. Influencers can use Facebook Live for your brand to do a takeover or sit down with your CEO or product design team to have an engaging Q&A with followers watching.

Facebook 360

An example of Facebook 360 feature

Image Source: Facebook Business

Exclusive to Facebook, Facebook 360 works for photos and video, and allows viewers to immerse themselves in your setting as if they are really there in person. Influencers can take advantage of this for instance, when touring your company’s headquarters or on set for a promo shoot.

Cool, so know you know what are some of the standout features of Facebook. But remember — before jumping in excitement about these cool videos, creating and utilizing a content strategy is key first before anything else can take traction. Traditionally, a mix of image posts, video posts, and various live video is something a Facebook influencer can collaborate with your brand on for a strong influencer-marketing approach. Now you might wonder in greater detail — what are Facebook influencers capable of doing in particular? Let’s take a look.

Promote a product/service

Image Source: Marketing Land

The most “duh” and basic of using an influencer, is the sponsored post. You give the talent you choose a certain amount or monetary amount of product in exchange for an image (or video) advertising the item. We see here a fitness influencer promoting makeup from a market chain.

Giveaways

A Facebook Influencer holding a giveaway

Image Source: Facebook

The old-school tactic used in the earlier days of influencers (before they were even a thing), giveaways are an oldie but goodie — why? Because they work, and people love the opportunity to win free stuff in exchange for following some social accounts or reposting some posts. And who doesn’t like free stuff? We see here how a brewery teamed up with a podcast duo for a fun merch-and-booze giveaway (note: although the giveaway is noted as for Instagram, the brand is still using the Facebook platform to promote it).

Share experiences

Sharing experiences as an influencer

Image Source: Facebook

A key component to why influencers (and YouTubers) are even successful, is the ability to relate to an audience. And that relatability manifests itself in the form of being able to share an experience — and video is usually the greatest medium for this. With Facebook influencers, you can use Facebook Live or Facebook Video to have a talent speak of their fitness journey or wellness battle, for instance, if it relates to your brand or products. We see here, for example, Nascar driver Erik Jones sharing a Facebook Live session for a book-reading session.

Drive awareness

A Facebook Influencer rising awareness

Image Source: Facebook

Another powerful way to utilize Facebook influencers is to drive awareness to a cause or charity. Influencers can really motivate their audience to give money or resources to make a difference for an organization. This can help boost your brand’s public image if supporting the community is one of your branding goals. We see here an influencer who partnered with Make-A-Wish in the Philippines to raise funds and awareness for children’s diseases.

But where can you choose or find the right Facebook influencers for your brand?

Influencers are all over the place now. And many of them work on all social media platforms. You can organically search for them through Facebook and Instagram and utilize even Facebook groups. You can also utilize online databases and services such as Upfluence, Social Blade, and Post For Rent. Remember to take into account the influencer’s niche, target audience, and the influencer’s reputation too.

SUMMARY: So what are Facebook influencers? They are relatable individuals who can effectively boost your brand image and promote your products to their audience through great, new video mediums and fun giveaways and enticing posts. If your brand is targeted at people in their 30s and older, Facebook will be a great platform for you to utilize influencers on.

Read about facebook influencers.

Persuasive Ads: 14 Marketing Tricks That Will Boost Your Sales

The primary goal of every dropshipper is to get profit, right? In order to be successful here, you need to promote your store and advertise your products. There are many different ways to jump-start your business and make your customers buy, and in this article, we’d like to tell you about one kind of effective advertising – persuasive ads.

What are persuasive ads?

Persuasive ads are aimed at encouraging a potential customer to buy a specific product and increasing customers’ loyalty. Persuasive ads use emotive, value-oriented ideas rather than information about products and tend to be user-oriented.

It’s always great to learn from the best, that’s why in this article we will show you ads from dropshippers as well as some cool and creative examples from well-known brands. Any idea can be applied to your own business if you aren’t afraid to be creative. So, below, we list and explain the most effective techniques that will make your ads persuasive and irresistible for customers.

Persuasive ads techniques

#1 Master short persuasive ads texts

There’s no need to write 4 sentences when you can tell everything in one. For example, Revolve, a clothing brand, used a pretty short, however, convincing, text in one of their successful campaigns: “If you love it, buy it <3 (before someone else does)”.

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Why does it work? This text creates a sense of urgency and appeals to the desire to be a part of a community.

#2 Try one message per ad

Spotlight the main benefit or feature of your product – it will be easier for your clients to understand its value and increase the likelihood of their conversion.

For example, in one of their campaigns, Land Rover focused on one feature and used a super strong visual to create an attention-grabbing, clever and smart ad.

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Why does it work? You don’t overload customers with excessive and unnecessary information, instead, you’re sticking to one message.

#3 Write in the second person

Your potential clients will primarily look for some kind of solution to their problem or the way to better their lives. Therefore, when you use pronouns like “you” and “your”, you’re engaging your customers on a personal level.

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What’s more, when you’re writing ads in the second person, you can instantly capture customers’ attention and help them imagine a future with your product.

#4 Demonstrate people using your product

It’s vitally important to show the product usage, not the product itself. This way, it’s much easier for customers to imagine this item in their lives. As an example, if we see a lovely model in a nice dress, we imagine this dress will look dashing on us as well and buy it.

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#5 Use strong visuals

You won’t even need to write captions to your ads if your ads have strong visuals. When planning your ads, use the idea of minimalism again, without overloading your potential customers with excessive information. Let’s have a look at Lenor fabric softener ad. The focal point of the image – the bear transforming into a teddy – is a simple, strong, and clever visual.

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It might seem to be super complicated to create visual ads like these, but don’t exclude this technique at all! You don’t have to be a Photoshop expert, just find high-quality bright images of your product from AliExpress suppliers, and think of a way to include them in your ads. The main idea here is to show your product at its best.

#6 Include a call to action

CTA, or a call to action, is a part of a copy that urges customers to do something you want them to do. While lots of advertisements include such CTAs as ‘Buy Now’ or ‘Order Now’, there are ways to use it more effectively.

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As an example, don’t straightforwardly invite your customers to purchase something from you and bring you money. Instead, encourage them to get something that will solve their problem and benefit themselves.

#7 Show, don’t tell

The main rule of successful advertising is using visuals instead of words: that’s why video ads work so well. Yes, you can describe how sharp the razor is, which will result in your customers getting it and so on, but the video will tell everything for you and would be much more persuasive.

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#8 Include social proof

Social proof is a very powerful and persuasive tool because people tend to listen to recommendations, whether they are coming from strangers or their friends. That’s why don’t hesitate to use real people in your advertising.

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#9 Make it more than an ad

Well, people like helping and feeling good about themselves, and nothing serves this purpose better than charity merchandise. Give your customers an opportunity to help others while purchasing goods, and they will be your fans.

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#10 Generate emotions

If you can make your customers laugh, shed a tear, or smile, that means you have won their hearts because nothing is more powerful than emotions. Don’t hesitate to use concepts and values that work well, such as family, pets, friends, and so on.

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#11 Let a color speak for you

Color is a very powerful design tool that can set up mood or conjure a certain emotion, that’s why it works pretty well for promoting fashion items. Using coloring in design makes it all about vibes and a desired sense of self rather than products. This, again, makes you sell emotions instead of items that can be compared by price, quality and so on.

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#12 Benefit from clickbaits

Yes, this tool is quite contradictory, but if used carefully, it can work well for your business. This effect works thanks to dopamine. Once we see something compelling, we want to know more about it and the ‘itch’ lasts until we obtain the info.

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#13 Make them believe they are losing something

According to psychologists, people are more afraid of losing a chance rather than willing to get a benefit. This is the reason why such things as ‘limited time offer’ or ‘limited stock’ motivate customers to buy.

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#14 Tell a story

Storytelling might be a difficult persuasive technique to master, but it’s absolutely worth it. It actually works so well because you plant a seed and give your customers an opportunity to learn more about you, sympathize and become interested in you. Eventually, this leads to buying from you.

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How to create winning persuasive ads?

Here we combined a few elements you need to consider when creating your ad:

  • Headline: a brief summary of what you’re selling
  • Post text: a short and powerful text below or above your media content
  • Media: here goes the image or video of your product. Usually, it’s the largest part of the ad, so keep in mind above mentioned tips when designing the media part of your ad
  • Call-to-action: a button under your ad which directs customers on what to do after they viewed your ad

Quick tip: include words like “you”, “because”, “instantly or now”, “new” in your ad as they proved to show higher conversion rates. However, don’t forget that you need to use these words only if it makes sense for your specific message.

To sum up

Persuasive ads intend not to present a rational argument, but to make customers choose your store because they love the presentation, design, and ideas of your brand.

When creating your ad, you can combine several effective techniques, but don’t overuse them. Look at your product, look at your brand, and try to use the techniques that suit your brand the most. Remember, the effectiveness of the ad comes down to creative thinking and daring to be different. That’s why the more you experiment, the more successful you get!

Read about persuasive ads.

Hit The Big Time With The Benefits Of Facebook Promotion

Social media marketing and ecommerce businesses go hand in hand. It’s almost impossible to imagine one without the other. However, not many understand how beneficial it can be to use social media marketing, and Facebook promotion, in particular, to grow your business. 

Social media isn’t something obscure anymore. Nowadays, almost everyone has a social media account of some sort.  In 2019, in the U.S. alone, the percentage of the population that used any form of social media was about 79%, which is approximately 247 million people. Just think about it, the total population is 328 million people! You can reach almost all of the population of the US through social media!

One social media platform we would like to point your attention to is Facebook. It is the largest social network in the world, with 2.8 billion active users. That number alone should trigger you and make you think about all the potential customers you can reach.

And in all fairness, Facebook is the perfect platform for small businesses to establish themselves. While there are lots of users, Facebook also provides you with the tools you need to attract their attention.

In this article, we will take a closer look at why Facebook is one of the best platforms for growing your business and how you can do it.

Facebook promotion: what is it?

Generally speaking, Facebook promotion is a marketing method aimed at advertising a product or service through the social media platform. With Facebook’s advertising tools, your dropshipping venture can significantly grow and expand to new heights. And if you want to achieve quick sales for your dropshipping store, Facebook ads are the best solution. Not only are they effective but even beginner entrepreneurs can understand them and utilize to their advantage.

Our customers are already experiencing success first-hand promoting with Facebook! And you can easily join them.

It is easy and effective and the number of people using Facebook for promotional purposes is quite impressive. Moreover, that number is set to increase even more!

As a matter of fact, have you heard about our best performing self-owned store? That’s right, that exact dropshipping store that’s making over $500K/month! Well, the owners of that store have managed to achieve these outstanding results all by promoting their products through paid Facebook ads. What’s more, you can get the exact copy of that online store at a very reasonable price. Furthermore, you can opt to receive a marketing package filled with the same advertisement materials that the original had. And we’ll be at every step of the way helping you set it all up!  

Why Facebook promotion is perfect for your online business

Let’s look at some of the most significant advantages online businesses receive promoting with Facebook.

  • Worldwide availability

With billions of active users, there are seemingly no limits to how many people you can reach. So, you are not limited to promoting to a specific country, you can advertise anywhere you like!

  • Highly-targeted ads

You are provided with a broad range of targeted advertising options. This allows you to specify in great detail who will see your ads. You can select an audience based on their income, education level, relationship status, job, interests, and even purchase behavior.

  • Diversity of advertising

You have an incredible amount of advertising options to showcase your products through Facebook either in a textual or visual format. You can use your posts as advertisements, stories, slideshows, carousels, video, etc.

  • Works with other marketing channels

While promoting your business through Facebook, you are free to use other marketing channels, too, such as search engine marketing, email marketing, etc. Moreover, don’t forget that Facebook is connected with Instagram and WhatsApp, which means that you can promote through those platforms as well.

  • Opportunity for growth

When you start advertising your products on Facebook, small audiences of people will engage with your ads. Of course, it’s not likely that thousands of people will come to your store right away.

At the beginning of your dropshipping journey, you won’t probably be investing huge amounts of money into Facebook promotions, so the results might not be that impressive. Nevertheless, after the initial results, you can start increasing your ad budget and reach a lot more people than you previously have. Thus, you can achieve far more stunning results than before.

However, to start promoting your products or services on Facebook, you have to create a Facebook business page first.

What is a Facebook business page?

Basically, a Facebook business page is a Facebook profile for your business. It can receive and send messages, post updates, receive notifications, like and comment on other users’ content, etc. On a Facebook page, instead of adding someone as “friends”, users must “like” or follow the page to see its content.

Here is a quick guideline on how to create a Facebook business page.

First, you’ll need to log in to a Facebook Account. You can use your existing personal page or create a completely new page for your business. Then, head to the creation page and select what type of business page you want to create. There you will pick your page name, category, and description.

From there, all that is left to do is fill in the rest of the page: add photos, create a username, enter the information about your business (including your business story) and then create your first post. Once you’ve completed your page, you can start creating and launching your ads.

How to set up your ad campaign for Facebook promotion

Facebook advertising is one of the most effective ways to grow your business and reach your potential customers.

It is a unique tool and we want you to benefit from it as much as you can. So let’s go over how you can launch your ads to reach practically anyone.

So, by now you should have already created a Facebook business page (if you haven’t, go do it now!). Then, head over to your Facebook Ads Manager to create your ad campaign. As stated by Facebook, the Ads Manager is an all-in-one tool for creating, managing, and tracking your ads. It’s powerful, but it’s designed for advertisers regardless of their experience.

The Ads Manager will also help by showing you how well your campaigns are performing based on Facebook’s metrics. So, here is what you have to do:

  • Select an objective

Facebook promotion ad campaign creation

You have 11 objectives to choose from, based on what you want your ads to achieve.

  • Choose your audience

Facebook allows you to target a specific audience of people based on the information you know about them. You can use parameters such as age, gender, location, demographics, interests, and behaviors.

Moreover, it’s worth noting that you can showcase your ads to anyone in any corner of the world and select multiple locations. Facebook will automatically deliver the ads to countries where they will perform better.

Just look at this dropshipping business owner who has achieved phenomenal results using Facebook promotions with his customers coming from all over the world!

  • Set where to run your ads

where to run Facebook promotion

The next step to select where your ads will appear. You have a vast array of options from Facebook to Instagram, to Messenger, or even across them all.

  • Set a budget

Since you are going to be using Facebook’s paid advertising tools, you are going to need to set a budget. Here, you have an option to set a daily or a lifetime budget and the time period when your ads will run.

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You have total control over your campaign costs since you initially choose how many people see your ads and how often they see them. Moreover, according to the predictable reach and frequency, you will see the exact amount of money required to reach your audience. 

Usually, $10-$15 a day is enough for a starting ad budget. And remember, you are not required to run ads every single day. Facebook allows you to always control your ad budget and turn off your promotions any time you want.

From there, all you have to do is pick the format of your ad and submit your ad to Facebook’s ad auction. And there you have it, you’ve successfully launched your Facebook ad! Don’t forget to manage your ad and evaluate its performance.

It’s safe to say that Facebook promotion is one of the most accessible and at the same time cost-effective ways to promote your ecommerce business.

Still, a common question is how long do you have to wait until you can see the first results? Usually, it doesn’t take long to see the results come in. Oftentimes, you can see the results from a Facebook promotion within 1 week or even sooner!

Final takeaways on Facebook promotion

No matter what type of business you own, Facebook promotion is an essential instrument for the growth of your business. It is an advertising strategy that allows ecommerce entrepreneurs to run a business even without an already established customer base.

Ultimately, Facebook ads are one of the most efficient ways to reach customers anywhere in the world. Using it, you can grow you business and expand your customer base even quicker. Even though this method requires you to invest a certain amount of money into it, you will have full control over all your advertising costs. All it takes is a few clicks and you can see the results within a couple of weeks.

Ready to start exploring the power of Facebook ads? Remember that you can always count on expert assistance! The Marketing Packages we provide together with AliDropship’s Premium Stores contain the exact same media files, texts, and audience settings we use to generate sales with these stores, and YOU can benefit from them, too!

Read about Facebook promotion benefits.

How To Share Your Content On Facebook & Instagram: Feed VS Stories 

Comparing Facebook and Instagram feed vs Stories and choosing the right placement for your content, you might feel a bit confused.

Regular feed posts are a well-known and popular format of users’ activity on social media. But at the same time, Stories have already taken over Instagram (500 million people are said to post 1 billion Stories every day!) and are conquering Facebook. 

What does it mean for your dropshipping business? Should you join the flow or ignore it as it won’t affect your sales in any way? Our marketing team is here to help you understand the perks of using feed posts and Stories! 

Why is posting Stories important?

An example of making an Instagram Story

Most experts nowadays believe that Stories will replace feed posts. According to this survey, 73% of US teens consider Instagram Stories to be the best channel for a company to spread the news about a new product addition or an upcoming sale. It sounds like a golden content opportunity that you definitely should use to your advantage!

Currently, most marketers use Stories as a powerful tool to engage followers through social media. Their efficiency can be explained with the main feature of a Stories: they disappear in 24 hours after the publication. This gives you an opportunity to experiment and get more personal with our clients, create a sense of suspense, and even learn more about the customers.

How can you benefit from Stories?

If you are wondering how to achieve all these results, here’s what you can do:

  • Tell about yourself

Yes, you’re not a blogger, but this way, you could earn your customers’ trust and stand out from other online businesses. Sharing something through Stories, you create a closer connection between your business and the viewer, so why not use this to your advantage? For example, you can order some of your most popular products from your AliExpress seller and show how you use them in the Stories. We’re sure your customers are gonna love it!

  • Share user-generated content

We’ve already mentioned a thousand times that photos in your buyers’ reviews are real gems that make your offers more trustworthy. So why not post every new one in your Stories? Don’t forget to ask for your buyer’s permission first! 😀 And of course, make sure to add these Stories to Highlights to let them stay with you for a little longer than 24 hours 🙂

  • Ask for your audience feedback

Curious to know the types of content your audience would like to see from you? Wondering whether they prefer red or yellow T-shirts? Use the “Question” and ‘Poll’ buttons to gather valuable data quickly – and absolutely for free.

  • Promote your posts

Well, obviously, don’t waste this opportunity! It’s a great idea to duplicate your new feed post in your Stories to make sure it reaches users of all viewing preferences.

How to make your feed posts more effective?

An example of a visually appealing Facebook feed

Impressed by the power that Stories may give your business account? We are, too, but this doesn’t mean you should forget about feed posts completely.

Today, most people are checking a company’s profile on Facebook or Instagram when they first hear about this business or come across its website. If you’re promoting your store through social media, you need to pay super close attention to it! In this case, your feed is your brand’s face, and you need to make sure it looks neat & pretty.

Here are some tips that will help you to capture the audience attention and look professional:

  • Tell your audience about your business

Stories are the perfect place to show some behind-the-scenes pieces of your brand life. Feed posts, on the contrary, work best when you need to share the basic info about your store, provide your clients with FAQ, and post some cool reviews with nice-looking photos.

  • Create a powerful brand message

As we already stated, feed posts will be the first thing your customer is going to see once they access your account. This means that showcasing your products is the key point to make a memorable impression. Make sure your feed posts are showing your awesome products from the best angle possible!

However, remember that no one likes endless advertising messages in their feed. Do your best to also share some useful & interesting facts and articles (relevant to your niche) in your feed posts.

  • Use the power of hashtags

Hashtags might seem to be tricky as there are so many arguments about their power and possible bans for using too many. However, there is one thing they can help you with. By using hashtags related to your business, industry, or the topic of your post, you can get your content in front of more people in the feed and appear on their Explore page.

  • Make them beautiful

Design sells. That’s why it is a good idea to design your posts in a similar style, especially on Instagram. Think of aesthetics you like and try to apply the same principles, colors, and filters to your posts. If you’re not too much a designer or content-maker, our experts can do that for you.

  • Don’t forget about likes and comments

Feed posts can be liked and commented on, which means they will be visible to Facebook friends and appear on the explore page of Instagram followers. So try to engage your clients into sharing their opinions in comments, and ask for likes.

Facebook and Instagram feed vs Stories: what about advertising?

Long story short, Feed Ads are not the only option available for your business anymore. Many ecommerce entrepreneurs shift their advertising budget to Stories due to the lower costs and seemingly better results.

However, don’t rush to wave goodbye to your Feed Ads! The results of a recent social media marketing experiment may provide you with some interesting insights:

  1. In terms of cost per conversion, Instagram Feed ads with additional text still outperform Stories by 10-20%
  2. At the same time, Stories have a higher click-through rate and a lower cost per click, so they are perfect for sending traffic to your website
  3. Stories are better for selling simple products that don’t need additional explanations

So let’s take a closer look at how these types of ads can benefit your business!

Facebook News Feed ads

An example of a Facebook Feed ad

We often see these types of ads in our regular social media feed. These can be videos, carousels, or images. Once a user clicks on such an ad, they’re taken to a landing page or any page on your website. The good thing about this placement is that users can comment, like, and share these posts.

Facebook Stories

An example of Facebook Stories ad

Stories are well-optimized for mobile traffic, have high early engagement rates, and don’t cost much. All these factors make them perfect for attracting traffic and growing brand awareness.

Instagram News Feed ads

Instagram feed vs Stories: an example of a feed ad

These ones pop in our news feeds quite often, too! An interesting thing about these ads is that if you hover over such a post for long enough, it lights up and invites you to click. One more exceptional perk of this placement is that it’s the only way to share clickable links on Instagram. However, the cost of this placement is usually pretty high.

Instagram Stories

Instagram feed vs Stories: an example of a Stories ad

As we already said, Stories are perfect to make people know about your brand and invite them to your website. Moreover, Instagram Stories give you an opportunity to draw traffic to your Instagram account as well.

All in all, we’d like to say that you shouldn’t ignore the rising trend of Stories and be a marketing dinosaur! We recommend investing at least 10% of your advertising budget into them.

Quick tips for thumb-stopping ads

Facebook or Instagram, feed vs Stories… Whichever platform and channel you eventually choose to promote your business on social media, here are some universal time-tested recommendations for you to follow!

  1. Follow the ad specs

Remember about the recommended file resolution, size, and type. You can learn more about it here.

  1. Use high-quality visuals

No blurry images and grainy photos! In 2021, it doesn’t work anymore.

  1. Use simple language

Keep your ads simple & straightforward. The more understandable your ads are, the better.

  1. Think of your landing page

It should look neat, have a cool product description and a noticeable (very noticeable!) “Add to cart’ button. This is a great example!

And remember: whatever help you need with your copywriting, design or ad targeting efforts, our experts will be happy to create just the right ads for your business!

So, what’s our conclusion of this Facebook and Instagram feed vs Stories comparison? Actually, we don’t need to choose ONE type of placement only! Both formats can benefit your online store a lot and suit your business goals. From promoting your products to making friends with your customers, these tools can do a lot for your business growth while working together. And now, when you have a clearer idea on the best content for your feed and Stories, you are kindly welcome to start experimenting with the most engaging social media posts for your audience!

What to share Feed vs stories?

Emotional Marketing: How To Make Your Customers Buy On Impulse

What’s emotional marketing? We use this term to describe marketing and advertising activities that generally use emotion to make a business’ audience notice, remember, share, and buy their products. Emotional marketing efforts are usually focused on one main emotion, like happiness or sadness, to trigger a consumer response.

In today’s fast-changing world, understanding consumer behavior is more than a necessity. Every decision your buyer makes consists of several conscious and subconscious emotional triggers. We get used to thinking of ourselves as rational and logical people. The truth is, we are slaves to emotion. As psychologists put it, people think second and feel first.

Knowledge of emotional marketing basics will let you take your sales to the next level. Moreover, understanding how to use the power of emotions will help you make unique content and stand out from your competitors.

So, if you are eager to learn more about using emotional marketing to promote your dropshipping store on Facebook, this is the article for you! Let’s figure it all out!

Why is emotional marketing so effective?

When you make an emotional connection with your audience, it’s incredibly easy to steer them to the desired outcome.

You’ve formed an emotional bond, however brief and fleeting, that makes them open to ideas and suggestions. It creates a certain level of trust that’s virtually impossible to achieve in any other way.

Here are the main advantages your business gets from emotional marketing:

  • You become more memorable

When you make an emotional impact on your audience, your brand and your content sticks in their hearts and minds.

  • Your content becomes more shareable

People love to share stories or things, especially if they trigger some emotional response from them, whether a good or a bad one. It’s just human nature.

  • It influences purchasing decisions

In a dedicated study, 31% of emotionally charged ads and only 16% of rationally motivated ads turned out to be successful. Clearly, an emotional response to an ad can influence the viewers’ intent to make a purchase.

  • It helps building customer loyalty and attracting brand advocates

Another study shows that customers who have an emotional relationship with a brand have a 306% higher lifetime value. Besides, 71% of them are likely to recommend the company, which is significantly higher than the average 45%. Therefore, when customers connect to you emotionally, they’ll reward you with their loyalty and advocacy.

Emotions and their effects on customers

Let’s look at the ways to use the core emotions to influence consumers’ decisions!

Joy

Joy is a positive emotion. When triggered, it stimulates people to take positive action such as sharing, for example.

Ads and promo campaigns often focus on joy and happiness to improve customer relationships. Thanks to them, you create a much deeper connection with your audience. Videos or photos of cute babies or animals have a great tendency to go viral because they elicit a positive response.

Happiness makes us share … and sharing leads to increased brand awareness. If bad news sells, then good news travels fast. Studies show that good news and positive content spreads faster on social media than any other type of content. This phenomenon isn’t unlike the “social smile” in infancy when babies reciprocate a smile. When someone is happy, we tend to mirror that emotion, which leads us to share any content that made us smile in the first place.

Sadness

Many brands try to create an emotional connection with their customers based on sadness.

Sadness is a very strong emotion. A 2011 study showed that feeling sad (followed with feeling better!) can be motivating and action-inspiring. People with an altruistic impulse caused by sadness are often very generous.

Sadness brings people together for support and empathy, so statistics show that sad content often gets more clicks than positively charged content. You should not always use sadness as a promotion driver for your store, but still, this tactic can occasionally be used to attract more potential customers.

Fear

Fear is a primal emotion that marketers use to inspire a change. Appeals to fear are impactful, but they need to be used carefully. If these messages are too intense or harshly presented, they can backfire and cause a negative response sometimes. One reason for this is that people tend to avoid unpleasant or upsetting imagery.

Still, fear is motivating because we are biologically programmed to run from scary situations. Our bodies and minds compel us to act when we face fear-inducing things.

In marketing, you can illustrate a vivid threat and then offer viewers the way to escape it.

Anger

Anger is a contradictory emotion. Many companies are afraid to use this emotion in their advertising campaigns. This is not always reasonable, though: in the right circumstances, anger can have a powerful effect. Anger makes people act, and all this is due to the fact that such a bright emotion makes people stand up for justice or fight with a problem that bothers them. People do not like unpleasant emotions, so they will do everything to avoid them.

How to become a master of emotional marketing?

Every marketing strategy has its own rules and subtleties. Emotional marketing is no exception. It is based on the power of five. Read the following tips and use emotions in ads correctly to avoid hurting your customers’ feelings.

The power of understanding

It’s about an emotional connection. To touch the hearts of your potential customers, it is important to know them on an emotional level. Do they worry about something? What are they afraid of? How can you make them feel happy? You can get these insights from your previous advertising campaigns. If you don’t have such data, you should think about advertising strategies that will help you understand your audience better.

The power of story

Once you know your audience, you can use these informational details to create a story that resonates with your customers. The story should contain 5 main elements: character, setting, plot, conflict, and theme.

Stories that teach or encourage, inspire empathy, or evoke vivid positive emotions are the key to great engagement. People like to be involved in something, especially if it brings them pleasant impressions. A good emotional connection with your customers will lead to an increase in your sales.

The power of color

Don’t underestimate the power of color and design. As you know, color can have an emotional impact on people. Green and blue have a calming effect, purple, in turn, is associated with wealth and refinement, and red is quite contradictory as it can both show strength and passion, and at the same time, be scary. You can use this information to increase the impact of advertising on your potential customers.

The power of sincerity

Be careful when using emotional marketing. When connecting with your audience, keep in mind that it should be based on the true values of your brand. Otherwise, pretending can play a cruel joke on you. The audience feels when it is being cheated. Build your brand only on sincerity and honesty.

The power of feelings

Emotional marketing may seem complicated, but it’s not. We are all human beings and we all feel emotions. The main thing is to test your audience and understand what emotions you can use when creating content to get the greatest benefit. Don’t be afraid to use different types of emotions, so you can accurately analyze your audience and create content that will touch your potential customers on an emotional level.

Summing up emotional marketing

Using the principles of emotional marketing for your ads and content will directly affect the purchasing process of potential customers. It is often said that people buy emotionally and then justify their purchases logically. Now you know how to use it effectively in your dropshipping business promotion.

It doesn’t matter what emotion you choose: happiness, fear, anger, or sadness – the general message should resonate with the target audience of your dropshipping store. Each of the emotions outlined above will make a noticeable difference to your conversions. Don’t forget to provide enough information about your products. It can increase the chance of purchase enormously.

It’s essential to keep honesty and integrity as a priority. You should be ethical using emotional marketing instruments and care about your customers’ comfort.

Are you using emotional marketing techniques to promote your dropshipping store? You are kindly welcome to share your experience in the comments below!

Read about emotional marketing.

Promoting Your Facebook Page: What Can Go Wrong? [8 Oh No’s And How To Fix Them]

What should you consider when you’re promoting the Facebook business page? Below, you’ll find the most common mistakes that can become a real obstacle for getting a trustworthy Facebook page full of subscribers who are happy to buy from you.

Is it okay to start running ads if you don’t have enough subscribers on Facebook?

This one of the most frequent questions I receive from new dropshipping store owners curious about promoting their Facebook Page and advertising in general. You’re probably interested in the answer, too? It’s elementary, actually: it won’t hurt to have some subscribers first, indeed! How?

I’m sure that you’ve already tried doing something to promote your FB page, and published some posts at least. But to create a nice, loyal, and engaged audience of subscribers centered around your store on Facebook, you need to do something more than just running ads and publishing posts from time to time.

And what are the things you SHOULDN’T do if you want to promote your business on Facebook successfully? Read on and take note of the most serious mistakes you can make while boosting your followers’ audience!

Rules of promoting a Facebook page: 8 things you should avoid at all costs

Go through this list carefully and make sure you’re NOT doing any of this while promoting your Facebook page!

#1 Playing it safe

You probably already know the types of posts you are good at, the ones your audience likes the most, and the ones you basically can count on.

Maybe, these are product posts where you tell why this or that product is great and how it can solve your customer’s problem. Or maybe, these are general posts showcasing your dropshipping store assortment. Perhaps, these are the easy-to-digest entries automatically generated for you by Social Rabbit

In any case, it’s time to get out of your comfort zone if you want to boost your followers’ count and engagement rate! Don’t stick to one type of posts — experiment with the content! The abundance of post formats will definitely get the viewers’ attention, keep your audience pleasantly surprised, and make them look forward to your further posts.

Here are some of the new post types you should try:

  • Infographics
  • Product video reviews you film with the products by yourself
  • Unboxing videos where you open the package and review its contents
  • Helpful informative posts related to your store’s niche
  • Gifs
  • Polls
  • Videos
  • Promo codes and flash sales
  • Questions that you ask your audience to answer in the comments
  • Quizzes
  • Social proof pieces

See more ideas for your posts in this article – there’s literally an idea for every day of the year (365 in total)!

#2 Keeping your brand voice inconsistent

A meme illustrating inconsistency, which is a common issue of promoting a Facebook page

Every online store should have its distinctive branding and concept. So, go for it with your every post, transmit your idea to the community, and make sure that your branding message is consistent.

What do we mean by this? Let’s look at the examples!

  • If you choose to go only for greenish colors in your feed, don’t make posts in bright red. Getting used to your posts in a certain color, your audience starts associating it with your brand. That is great for increasing brand awareness and making your brand recognizable.
  • If you have a dropshipping store dedicated to eco-friendly products, don’t sell plastic straws (which actually pollute the planet A LOT). Some go-green-activists will definitely make some comments on that in the comments sections, and that won’t be a very pleasant experience for you and your brand.
  • “Indulge in luxury hi-tech experience with this glamorous top-notch phone” and “Guuurl, this phone is dope” – make sure the tone of your messages doesn’t differ THAT much! Work on developing a certain brand voice depending on who your target audience is.

Many online businesses underestimate the importance of their Facebook Page appearance & contents. This is unacceptable: it’s a part of their company which should reflect the same personality as the business itself.

#3 Running no ads. Literally no ads!

“I don’t have any traffic on my site and no followers on social media, I don’t know what to do.” You see, life is not all cakes and ale! If you don’t do paid ads, there’s a very small chance people will willingly come to your site/pages on social media (unless you’re some hard-working SMM expert making genius posts and content).

So my advice is to go and run some ads. Talking about promoting a Facebook page in particular, Page Likes ad objective can come in really handy. It will help you promote your dropshipping store’s Facebook page and inspire people to follow it.

You can read instructions by Facebook on how to launch such ad campaigns here.

#4 Acting unapproachable

A meme illustrating being ghosted in a conversation, which is a common mistake of promoting a Facebook page

Nowadays people usually chat with businesses on the platforms where they used to spend most of the time. If they love browsing Facebook, it’ll be very convenient for them to contact you there. So get ready for it!

Answer your prospective customers’ messages, chat with them in the comments, let them know that you’re ready to help and don’t make them wait for your reply for weeks! They should see there’s a real person behind your business.

Besides being a party that keeps communication going, you can also be the one who starts it. Don’t forget about publishing interactive content on your Facebook page – live(ly) conversation with your audience will help to grow their attention and loyalty to your brand.

According to our experience, people really like it when they’re asked to express their opinion on things, answer some questions or tell about things they love. So keep it in mind when creating your posts.

#5 Having the ‘buy-buy-buy’ attitude

I’ve seen many Facebook pages of dropshipping stores, and do you know what ruins the first impression for me most of the time? The fact that there are only sale-oriented posts telling about the products.

But what’s so bad about it? Shouldn’t you publish selling posts dedicated to the products you sell?

Well, let’s look at it from this angle: do you usually read store catalogs attentively – I mean, the ones that showcase the store products and nothing more? As a rule, you just look through the store assortment casually and put the catalog away (most of the time – without buying anything from it!). See what I mean?

People can easily browse through your product assortment on your site. The reason they come to your Facebook page is to see something more than that. So keep in mind that you should have some entertaining/informative/interactive content on your page – otherwise it will look like your brand cares only about getting purchases & money, not about customers.

#6. Dumping automation & external tools

A meme illustrating the importance of using automated solutions for Facebook pages promotion

What can be better than a machine when it comes to, let’s say, publishing giveaway results at 7 PM sharp? You can get stuck in traffic and not be able to make it on time, but an automated tool won’t let you down!

Yes, you can do lots of stuff yourself, but wouldn’t it make your life easier if you delegate all the scrupulous work to some AI and automation tools? With them, you can enjoy more free time — and invest it into promotional ideas generation and your marketing strategy development!

Here are the automated solutions we can recommend:

  • Facebook Business add-on – generate product feed and add products to your Facebook shop in a snap!
  • Social Rabbit – let this tool generate posts with the pics from your product gallery on autopilot, create posts about your products (with links!) and publish scheduled posts from the Planner.
  • Sellika – don’t worry about SEO-friendly product descriptions as this AI software will create them for you!

#7. Posting irregularly

A brand looks professional and trustworthy if it publishes posts regularly. It’s that simple.

People tend to buy from brands they trust. So the more often they see your posts in their feed, the more they get used to you, and the more eager they become to buy from your store.

To keep your posting consistent, think about content in advance. No-no, don’t even think that you’ll be able to routinely generate quality posts every day! We believe in you, but inspiration tends to burn out.

Instead, it’s best to prepare posts in advance and schedule them – e.g. in Social Rabbit Planner or with Facebook’s post scheduling function.

#8. Setting unachievable goals

A meme illustrating work-life balance issues that business owners can face

Don’t work too hard and don’t become obsessed with making everything perfect. Probably, it’s our worst advice 🙂 But it’ll definitely help you to breathe freely.

Judging by the recent trends, a casual attitude is warmly welcomed by the audience. So there’s no reason to work on an image of a post for hours trying to make it even better. Keep in mind that a simply nice picture will do, and you still have to give time to other aspects of promotion on social media.

Promoting a Facebook page: 3 tips to start following today

So, what about ‘proper’ advice? 🙂 Let’s go through the things that should definitely become a part of your Facebook page promotion strategy!

Tip #1. Keep an eye on your page analytics

You will benefit from it so much, especially when your ads are running! To run your campaigns successfully, you should target your ads at the right audience. So, to learn their age, gender and location, go to: your store Facebook Page > Insights > People.

In the Insights section, you’ll also see the Page Summary (some charts showing the dynamic of the number of actions people take on your FB page, Page Views, Page Likes, etc), Post Reach metric, performance of your posts, and more.

Tip #2. Fill out your page profile

It sounds obvious, but many businesses underestimate the importance of a user-friendly & informative profile.

The details you definitely should add to your dropshipping store’s Facebook profile are:

  • Your website URL address
  • Description that tells about your business, its mission, statement, and goals
  • Facebook Cover – it won’t hurt to make it animated!
  • Profile picture
  • Offers – add some nice discount for your followers
  • Call-to-action button that encourages the followers, for example, to visit your site

Tip #3. Try to get customers’ reviews & appear in search results

People are gradually getting accustomed to using Facebook as a search engine. So, to make your dropshipping store appear in the search results, try to think about the search terms people will choose to find your business and add those keywords to your product description.

In order to be found and noticed, do your best to collect as many positive reviews as possible. Users usually look for the most recommended brands!

Well, that’s it, and it’s time for you to take action! Make your store Facebook page a real beauty, and you’ll see how people appreciate such a professional approach. Promoting business on Facebook is not easy, but it’s definitely exciting, rewarding, and sometimes even fun! See it for yourself 😉

Read how to promote your Facebook page.

Tips On Advertising A Landing Page With A Single Product

Advertising a landing page completely dedicated to one product is a bit different from promoting standard product pages from a catalog of items. In this article, AliDropship’s marketers share their experience in promoting the pages created with our Landing Pages add-on on Facebook.

What are landing pages?

A landing page is a stand-alone web page that potential buyers get redirected on after clicking on your ad.

Traditional ecommerce websites have catalogs that contain dozens of items. In this case, each of them has its own product page. After coming to the site, visitors can switch to browsing the catalog, come back to product categories, the home page, etc.

In digital marketing, advertisers also use landing pages completely dedicated to one particular product. It’s more difficult to leave these landings to view a home page or see other products. It increases conversions, which is why in marketing campaigns, a lot of attention is paid to landing page design.

What are the benefits of landing pages?

An owner of an ecommerce store can boost the business performance with landing pages in a number of ways.

  • Using landing pages can help you test a new product or service.
  • If you conduct a niche research, you can focus on a high-potential item without having to look for other goods for your inventory. It can be done later, after defining the niche and target audience more clearly.
  • Landing pages can be useful for advertising high-ticket or complicated items.
  • It’s a good way to promote limited-time offers.
  • With landing pages, you can focus their efforts on audience segments that will probably show no interest in other products in your inventory.

You too can benefit from these advantages by getting the AliDropship’s Landing Pages add-on. With our drag-and-drop builder, creating and customizing landing pages is really simple.

Advertising landing pages

Advertising one of the products from your inventory and advertising a landing page have a lot in common. Still, AliDropship’s experience has shown that when you deal with landings, there are certain differences.

1. Quantity breaks

Quantity breaks are price tiers that let customers get a better discount when they purchase more products. For example, a buyer can get a 30% discount for 2 items, 40% for 4 items and 50% for 6 items.

When advertising dropshipping products on social media or other platforms, you have to pay for every time a person sees your ad. Let’s suppose you sold an item for $50. But you also had to pay $15 for the product on AliExpress, another $5 for shipping and $30 was your cost of conversion. That means your profit is zero!

But what if that same person buys not one but several products? In this case, all these additional goods will bring you a profit.

When promoting regular goods, one can expect customers to also purchase other products from the inventory. But when advertising a landing page with just one product, your only option is to make people buy more of the same item. That’s why offering quantity breaks is a good strategy.

To make your ad copy more attractive, make sure your creatives (for both marketing and remarketing campaigns) warn potential buyers about the discounts. A simple inscription like “Up to 70% off!” can make wonders.

A Facebook ad of a car organizer warning about a quantity break discount

To create such offers for our winning The Auto Merch store, the team uses the Bulk Discounts add-on which easily integrates with Landing Pages. Moreover, if you subscribe to Landing Pages, you get the Bulk Discounts add-on for free!

2. Budget and optimization

When advertising a landing page with quantity breaks, it becomes really difficult to calculate your break-even ROAS. This term means the return on advertising spend you need to cover the expenditures.

On the one hand, the more items a buyer orders, the bigger discount you have to offer. That means your profit from one product gets smaller. However, the volume discount increases the store’s average order value, so the profit from one customer grows. And the cost of conversion stays the same.

You’re going to see a slightly lower cost per unique purchase in comparison to standard ads which don’t have such a motivation.

When testing audiences, you can also set daily budgets equal to your product’s minimal price. After a day or day and a half, don’t be afraid to turn off the audiences whose conversion cost is higher than the product’s minimal price. Keep only those audiences that show the maximum ROAS and the minimal Cost Per Purchase.

If the minimal product’s price is higher than $50, you can use the checkout cost to optimize the budget. In this case, the checkout cost should be about 50% of the product’s price.

3. Scaling

Since the ROAS is much higher when you promote landing pages with a single product, so shall be your budgets. Other than that, scaling your ads should be the same as with standard promotion.

Here’s an example. The initial daily budget for target audience testing is $20 for a standard ad and $30 for a landing ad if the minimal price of the product equals $29. After that, you double the budget at every step.

Comparison of initial ad budgets for a standard ad and a post advertising a landing page

Thus, your first budget rise will result in $40 for the standard ad and $60 for the landing ad. At the next step, the budget will rise to $80 and $120 respectively. Thus, your budget will rise pretty quickly.

Examples of scaling ad budgets for posts promoting landing pages

When the audiences show high activity and “eat up” the budgets by the second or third campaign, there are two things you can do. Either create a new campaign (with Campaign Budget Optimization) with 2-4 audiences in each ad set; or create several ad sets, with each targeted at one particular audience.

The team also recommends using Campaign Budget Optimization when advertising a landing page. It lets you raise budgets once per two days with almost no limits and you don’t have to worry about breaking the campaign’s efficiency.

Facebook often provides useful tips in your ad sets’ status. If it says, “Learning limited”, this particular group of audiences probably needs a larger budget to show better results.

4. Remarketing

The team uses a different approach in remarketing as well. The Landing Pages add-on has two templates:

  1. A two-page funnel, with the first page containing an article and the second one containing the product details.
  2. Lead generation consisting of only one page.

The team uses the two-page funnel template. So, the first page contains an article describing the product.

The 1st page of a landing created with AliDropship's Landing Pages add-on

The second page lets you see the image gallery and customer reviews, choose between the variations and the number of products, and contains the link to the checkout.

The 2nd page of a landing created with AliDropship's Landing Pages add-on

In remarketing campaigns, the team leads the audience who only saw our ads to the first page. If the audience has already visited this page, we lead them to the second page.

First of all, the people from this audience segment have probably read the article and saw the comments. There’s nothing new for them. Second, if they decide to come back, we want them to get closer to the checkout link.

Besides, it’s logical to offer an additional coupon to those who have already visited the page and saw our prices.

Therefore, landing page remarketing campaigns consist of two ad sets:

  • The first audience consists of users who have visited the first landing page over the last 14 days, excluding those who have purchased something over the last 180 days.
  • The second audience consists of users who have watched 95% of our video ads over the last 14 days, excluding users from the first audience (who visited the first page and made a purchase).

The team uses Campaign Budget Optimization for remarketing to maximize the efficiency of these campaigns.

Follow these tips when advertising a landing page created with AliDropship Landing Pages add-on! If they work so well for our top-performing dropshipping store, your own business can benefit from them as well!

View tips on advertising a landing page.

Emoji Marketing: How To Use It To Boost Engagement

Have you ever texted a friend using this emoji “😀”? Well, it’s not a surprise! Nowadays, emojis are widely used in digital media. They humanize interactions and add color to them. That’s why many brands have integrated them into their marketing campaigns. So, emojis are absolutely important for marketers who need to attract people’s attention in a fresh and trendy way. As a dropshipping store owner, you understand that engaging on social media is a great way to get more customers, maintain good communication with them, and build lasting relationships. You can also use emoji marketing to stand out from your competitors. All of that can bring you more profit in the future.

But when and how can you use emoji marketing to promote your dropshipping store? Let’s find out together!

Emoji marketing statistics

Before we move ahead, let’s look at some statistics.

According to HubSpot:

  • Adding emojis to a tweet increases engagement by 25.4%
  • Using emojis in Facebook posts boosts the number of likes by 57% and increases the number shares and comments by 33%

According to EmojiPedia:

  • 5 billion emojis are sent every day on Facebook Messenger
  • The top 10 most popular emojis are:

😂 Face With Tears of Joy

❤️ Red Heart

😍 Smiling Face With Heart-Eyes

🤣 Rolling on the Floor Laughing

😊 Smiling Face With Smiling Eyes

🙏 Folded Hands

💕 Two Hearts

😭 Loudly Crying Face

😘 Face Blowing a Kiss

👍 Thumbs Up

The Emojics blog reports the following:

  • Smartphone users worldwide send 6 billion emojis every day
  • Emojis increase Instagram engagement rate by 48%

Sounds impressive, doesn’t it? Now, let’s discover how exactly emoji marketing can boost engagement!

How emojis and marketing are connected

As we mentioned before, emojis are engagement boosters! Adobe Emoji Trend Report states that around 50% of respondents would be more likely to follow a brand if they use emojis in their marketing, and 44% would even buy products that were advertised using emojis.

“When people look at an emoji, their brain behaves in the same way as when they look at a real human face. Emoticons are considered equivalent to the human face by your brain. This is why emoji user engagement is more than what you’ll see with text or any other content type,” says Emojics Blog.

Messages with plain text and messages with emojis have a different impact on the reader. Emojis are able to articulate the right intent and mood, which might not be that evident in a plain text message.

You can even tell a story using emoji only:

An example of emoji storytelling

Surely, an essential challenge for all marketers is to create intuitive digital storytelling by using emojis. The most important thing is to be moderate while using them. Otherwise, you will be misunderstood or not conveying the right intention.

Take a look at the following example of using emojis poorly. Here, the U.S. Army inexplicably tried to get in on the emoji action by using cartoonish emoji faces instead of actual U.S. soldiers.

An example of a brand picture with emojis being used inappropriately

Surely, it triggered a highly negative response, inviting critics to bombard the comments sections with gruesome, emoji-dotted photos relating to past military scandals.

If now you think that emoji marketing is something you’d like to try for your dropshipping business, keep reading to learn some tips.

How to use emojis in marketing campaigns

Facebook emoji reactions

Using emojis for marketing requires the right balance of the marketing message, intent, and emotion (happy, surprise, pun, etc.). It’s better to use emojis that convey positive emotions to be memorable and drive engagement.

Check this impressive example: on the World Emoji Day (yes, it exists), NASCAR Tweeted a mosaic of some of the sport’s most famous drivers made with emoji only. Art? Maybe. Cool to look at? Certainly.

An example of emoji marketing by Nascar

Here are our tips to get emoji marketing right.

#1 Research your audience’s emoji usage

Understanding how your audience uses emojis and how it perceives certain emoticons is the key to getting emoji marketing right. Here are your few steps to follow:

  • Understand whether you should be integrating emojis in your marketing messages
  • Use social intelligence tools to identify what emojis your target audience is using online
  • Decide on the emoji that fits your brand personality best
  • Before integrating an emoji into your message, look for its possible alternate meanings to make sure there is no potential misinterpretation: for instance, the Information Desk Person emoji 💁  is also used to ‘show attitude’
  • Test your emoji marketing campaigns on a sample audience to ensure they know what the emoji means

Brands that have crafted a fun persona or are using humor in their marketing campaigns can use emojis to add playful elements. At the same time, a B2B marketer may use emojis subtly to grab attention.

#2 Remember that context is everything

Context and relevance are crucial elements of emoji marketing. Here’s what you should consider before including emojis in your message:

  • Will my target audience understand the intended message?
  • Does the emoji naturally fit the brand persona?
  • Does it resonate with the audience?
  • Is it the right channel?
  • Does this emoji fit the platform I’m using it on?

One of the most popular uses of emojis is within email subject lines. Still, emoji marketing is considered to be most effective when used on social media platforms.

It is important, however, to use the right emoji that best fits a social media platform. For example, LinkedIn is a platform where people connect more formally and for professional reasons. So emoticons that applaud, generate curiosity, or express interest are more popular.

Look at the screenshot below.

An example of Bud using emojis in a tweet to celebrate the Fourth of July

Here, Budweiser used emojis in a tweet for the Fourth of July, which was retweeted hundreds and thousands of times. Budweiser used three different emojis to create an American flag composition: a very creative and ingenious way of using emoji marketing which mimics the way that emojis are used in emoji art.

#3 Use emojis moderately

Marketers must be careful not to get carried away and use too many emojis in their marketing messages. The purpose of emojis is to convey what words could not. But going overboard with emojis will make the message look forced or confusing.

For example, Chevrolet missed the mark when it published the press release (below) composed entirely of emojis.

An example of Chevrolet issuing a press release consisting of emoticons only

While the intention behind it was clever, the meaning of what the brand wanted to communicate was entirely lost.

#4 Humanize your brand

Emojis can simplify your marketing message and humanize your brand voice. So sending out ❤️ to your top fans on Instagram or react with 👏 to your B2B client’s success on LinkedIn is a great way to express and humanize online interactions.

Sephora is a classic case of a brand that’s not just peppering their content with emojis to look hip, but have forged a fun and recognizable voice for themselves just by using emoji marketing in most of their tweets.

An example of Sephora using emojis as a part of brand communications

They’ve made it an integral part of their daily communication and stuck to it consistently.

Key takeaways for your emoji marketing campaigns

Emoji marketing is an amazing tool to amplify your marketing message! Balancing your text with the right emojis can bring a positive reaction from your audience and drive more engagement.

So, what you should do to get emoji marketing right?

  1. Identify the emoji that best fits your brand tone of voice
  2. Do research to understand the meaning of an emoji to avoid misinterpretations
  3. Identify the right emoji for each of your social media
  4. Use emojis in email subject lines to boost open rates
  5. Use emojis moderately.

Following our tips, you can add a human touch to your emoji marketing campaigns. Good luck! And remember: in case you’re afraid to experiment with your emoji marketing efforts, you trust our specialists to create engaging social media posts for your dropshipping store 😉

What’s your opinion on marketing with emoji? Have you ever tried it? Tell us, we’re always excited to learn about your experience!

Learn more about emoji marketing