Promoting Your Facebook Page: What Can Go Wrong? [8 Oh No’s And How To Fix Them]

What should you consider when you’re promoting the Facebook business page? Below, you’ll find the most common mistakes that can become a real obstacle for getting a trustworthy Facebook page full of subscribers who are happy to buy from you.

Is it okay to start running ads if you don’t have enough subscribers on Facebook?

This one of the most frequent questions I receive from new dropshipping store owners curious about promoting their Facebook Page and advertising in general. You’re probably interested in the answer, too? It’s elementary, actually: it won’t hurt to have some subscribers first, indeed! How?

I’m sure that you’ve already tried doing something to promote your FB page, and published some posts at least. But to create a nice, loyal, and engaged audience of subscribers centered around your store on Facebook, you need to do something more than just running ads and publishing posts from time to time.

And what are the things you SHOULDN’T do if you want to promote your business on Facebook successfully? Read on and take note of the most serious mistakes you can make while boosting your followers’ audience!

Rules of promoting a Facebook page: 8 things you should avoid at all costs

Go through this list carefully and make sure you’re NOT doing any of this while promoting your Facebook page!

#1 Playing it safe

You probably already know the types of posts you are good at, the ones your audience likes the most, and the ones you basically can count on.

Maybe, these are product posts where you tell why this or that product is great and how it can solve your customer’s problem. Or maybe, these are general posts showcasing your dropshipping store assortment. Perhaps, these are the easy-to-digest entries automatically generated for you by Social Rabbit

In any case, it’s time to get out of your comfort zone if you want to boost your followers’ count and engagement rate! Don’t stick to one type of posts — experiment with the content! The abundance of post formats will definitely get the viewers’ attention, keep your audience pleasantly surprised, and make them look forward to your further posts.

Here are some of the new post types you should try:

  • Infographics
  • Product video reviews you film with the products by yourself
  • Unboxing videos where you open the package and review its contents
  • Helpful informative posts related to your store’s niche
  • Gifs
  • Polls
  • Videos
  • Promo codes and flash sales
  • Questions that you ask your audience to answer in the comments
  • Quizzes
  • Social proof pieces

See more ideas for your posts in this article – there’s literally an idea for every day of the year (365 in total)!

#2 Keeping your brand voice inconsistent

A meme illustrating inconsistency, which is a common issue of promoting a Facebook page

Every online store should have its distinctive branding and concept. So, go for it with your every post, transmit your idea to the community, and make sure that your branding message is consistent.

What do we mean by this? Let’s look at the examples!

  • If you choose to go only for greenish colors in your feed, don’t make posts in bright red. Getting used to your posts in a certain color, your audience starts associating it with your brand. That is great for increasing brand awareness and making your brand recognizable.
  • If you have a dropshipping store dedicated to eco-friendly products, don’t sell plastic straws (which actually pollute the planet A LOT). Some go-green-activists will definitely make some comments on that in the comments sections, and that won’t be a very pleasant experience for you and your brand.
  • “Indulge in luxury hi-tech experience with this glamorous top-notch phone” and “Guuurl, this phone is dope” – make sure the tone of your messages doesn’t differ THAT much! Work on developing a certain brand voice depending on who your target audience is.

Many online businesses underestimate the importance of their Facebook Page appearance & contents. This is unacceptable: it’s a part of their company which should reflect the same personality as the business itself.

#3 Running no ads. Literally no ads!

“I don’t have any traffic on my site and no followers on social media, I don’t know what to do.” You see, life is not all cakes and ale! If you don’t do paid ads, there’s a very small chance people will willingly come to your site/pages on social media (unless you’re some hard-working SMM expert making genius posts and content).

So my advice is to go and run some ads. Talking about promoting a Facebook page in particular, Page Likes ad objective can come in really handy. It will help you promote your dropshipping store’s Facebook page and inspire people to follow it.

You can read instructions by Facebook on how to launch such ad campaigns here.

#4 Acting unapproachable

A meme illustrating being ghosted in a conversation, which is a common mistake of promoting a Facebook page

Nowadays people usually chat with businesses on the platforms where they used to spend most of the time. If they love browsing Facebook, it’ll be very convenient for them to contact you there. So get ready for it!

Answer your prospective customers’ messages, chat with them in the comments, let them know that you’re ready to help and don’t make them wait for your reply for weeks! They should see there’s a real person behind your business.

Besides being a party that keeps communication going, you can also be the one who starts it. Don’t forget about publishing interactive content on your Facebook page – live(ly) conversation with your audience will help to grow their attention and loyalty to your brand.

According to our experience, people really like it when they’re asked to express their opinion on things, answer some questions or tell about things they love. So keep it in mind when creating your posts.

#5 Having the ‘buy-buy-buy’ attitude

I’ve seen many Facebook pages of dropshipping stores, and do you know what ruins the first impression for me most of the time? The fact that there are only sale-oriented posts telling about the products.

But what’s so bad about it? Shouldn’t you publish selling posts dedicated to the products you sell?

Well, let’s look at it from this angle: do you usually read store catalogs attentively – I mean, the ones that showcase the store products and nothing more? As a rule, you just look through the store assortment casually and put the catalog away (most of the time – without buying anything from it!). See what I mean?

People can easily browse through your product assortment on your site. The reason they come to your Facebook page is to see something more than that. So keep in mind that you should have some entertaining/informative/interactive content on your page – otherwise it will look like your brand cares only about getting purchases & money, not about customers.

#6. Dumping automation & external tools

A meme illustrating the importance of using automated solutions for Facebook pages promotion

What can be better than a machine when it comes to, let’s say, publishing giveaway results at 7 PM sharp? You can get stuck in traffic and not be able to make it on time, but an automated tool won’t let you down!

Yes, you can do lots of stuff yourself, but wouldn’t it make your life easier if you delegate all the scrupulous work to some AI and automation tools? With them, you can enjoy more free time — and invest it into promotional ideas generation and your marketing strategy development!

Here are the automated solutions we can recommend:

  • Facebook Business add-on – generate product feed and add products to your Facebook shop in a snap!
  • Social Rabbit – let this tool generate posts with the pics from your product gallery on autopilot, create posts about your products (with links!) and publish scheduled posts from the Planner.
  • Sellika – don’t worry about SEO-friendly product descriptions as this AI software will create them for you!

#7. Posting irregularly

A brand looks professional and trustworthy if it publishes posts regularly. It’s that simple.

People tend to buy from brands they trust. So the more often they see your posts in their feed, the more they get used to you, and the more eager they become to buy from your store.

To keep your posting consistent, think about content in advance. No-no, don’t even think that you’ll be able to routinely generate quality posts every day! We believe in you, but inspiration tends to burn out.

Instead, it’s best to prepare posts in advance and schedule them – e.g. in Social Rabbit Planner or with Facebook’s post scheduling function.

#8. Setting unachievable goals

A meme illustrating work-life balance issues that business owners can face

Don’t work too hard and don’t become obsessed with making everything perfect. Probably, it’s our worst advice 🙂 But it’ll definitely help you to breathe freely.

Judging by the recent trends, a casual attitude is warmly welcomed by the audience. So there’s no reason to work on an image of a post for hours trying to make it even better. Keep in mind that a simply nice picture will do, and you still have to give time to other aspects of promotion on social media.

Promoting a Facebook page: 3 tips to start following today

So, what about ‘proper’ advice? 🙂 Let’s go through the things that should definitely become a part of your Facebook page promotion strategy!

Tip #1. Keep an eye on your page analytics

You will benefit from it so much, especially when your ads are running! To run your campaigns successfully, you should target your ads at the right audience. So, to learn their age, gender and location, go to: your store Facebook Page > Insights > People.

In the Insights section, you’ll also see the Page Summary (some charts showing the dynamic of the number of actions people take on your FB page, Page Views, Page Likes, etc), Post Reach metric, performance of your posts, and more.

Tip #2. Fill out your page profile

It sounds obvious, but many businesses underestimate the importance of a user-friendly & informative profile.

The details you definitely should add to your dropshipping store’s Facebook profile are:

  • Your website URL address
  • Description that tells about your business, its mission, statement, and goals
  • Facebook Cover – it won’t hurt to make it animated!
  • Profile picture
  • Offers – add some nice discount for your followers
  • Call-to-action button that encourages the followers, for example, to visit your site

Tip #3. Try to get customers’ reviews & appear in search results

People are gradually getting accustomed to using Facebook as a search engine. So, to make your dropshipping store appear in the search results, try to think about the search terms people will choose to find your business and add those keywords to your product description.

In order to be found and noticed, do your best to collect as many positive reviews as possible. Users usually look for the most recommended brands!

Well, that’s it, and it’s time for you to take action! Make your store Facebook page a real beauty, and you’ll see how people appreciate such a professional approach. Promoting business on Facebook is not easy, but it’s definitely exciting, rewarding, and sometimes even fun! See it for yourself 😉

Read how to promote your Facebook page.

12 Biggest Digital Advertising Trends You Shouldn’t Miss In 2021

New Year is the beginning of new everything, it’s a high time to learn and try something new, especially if we’re talking about online business. This is why we’ve analyzed the most common digital advertising trends that will define your promotional strategy in 2021! 

Digital advertising trends every business owner will follow in 2021

To be a successful entrepreneur, it’s very important to be aware of the current digital advertising trends. And if you’re intended to remain competitive in ecommerce, you need to adapt to its rapidly evolving landscape.

So, fasten your seatbelts and get ready to begin your journey into the most promising digital marketing strategies to explore this year.

#1 Omni-channel marketing

Omni-channel marketing provides seamless shopping experience across several channels.

For example, if you’re the owner of a brick-and-mortar store that goes with a website, you’d probably like your customers to have an easy shopping experience:

  • See your product on TV or social media
  • Find out that your store exists and get curious to check it out
  • Either go to the website or visit the actual store
  • Make a purchase!

In other words, you need to promote your business through all possible channels in order to establish contact points between your brand and a prospective buyer. And here’s an interesting thing for you to consider! Omni-channel marketing lets you figure out which channel or chain of channels turns out to be the most effective in your brand promotion, and boost its efficiency.

#2 Landing pages

The popularity of post-click landing pages has grown noticeably in the last few years, and this digital advertising trend is not going to change anytime soon.

Homepage and landing page difference

A landing page is a super powerful tool, with one of its greatest features being incredible conversions. In fact, it’s reported that landing pages have an average conversion rate of 9.7%! Converting more website visitors into paying customers, you get better sales, grow your audience quicker, and generate a higher ROI.

Recent research shows that companies with over 40 post-click landing pages generate 12 times more leads!

Landing pages focus visitors’ attention on one call-to-action and uninterruptedly guide them through purchasing flow to conversion.

As the purpose of a landing page is to sell a product, there are lots of different features aimed at achieving this goal:

  • “Buy Now” buttons
  • Lists of benefits
  • A catchy picture gallery
  • Social proof sections
  • Effective exit-intent pop-ups to convert your bouncing traffic
  • And many others

You can see the difference between homepage and landing page on the picture below:

With our designated Landing pages add-on, you can:

  • Create as many landing pages as you need: no tech or marketing background will be necessary
  • Promote your products with an dramatically higher efficiency and create special offers
  • Supercharge your marketing efforts
  • Slash customer acquisition cost
  • Test new business or product ideas
  • Get valuable insights into your niche market
  • Drive more traffic to your website
  • Rank higher in search results
  • Tailor content to different client segments
  • Social proof that can inspire customers to trust you more

Surprised? Follow our 20 tips on making landing pages that convert like crazy, and you’ll see the difference yourself!

#3 Remarketing ads

According to the experts from Search Engine Journal and their recent State of Digital Marketing report, 91% of search experts use remarketing ads.

What exactly makes this technique so powerful – and helps large-scale brands achieve an impressive ROI?

Remarketing allows targeting your ads at the people who have viewed a particular product or certain web pages. Naturally, this leads to a highly relevant and personalized user experience. As 96% of first-time website visitors aren’t ready to buy immediately, remarketing ads become an effective way to draw them back into your conversion funnel.

If you’re interested in remarketing ads, use these detailed insights, and let our great Facebook Business add-on help you out!

#4 Minimalistic design

Minimalistic design conquers all the aspects of today’s life, from interior design to popular brands’ ads. If you look at world-know brands and their ads, you’ll see simple but catchy ad design featuring the product without garish cheap-looking elements. Researchers claim that customers consider minimalistic design to be more credible as it is usually the feature of respectable brands.

Just take a look at these minimalistic ads from top-tire brands, and you’ll see it yourself:

[slider_1]

#5 Conversational marketing

The reality of modern marketing is clear: 82% of consumers want an immediate response to their questions. In other words, people want to see that brands are reacting. In this case, we’re talking about conversational marketing which provides a real-time connection between marketers and customers.

This form of marketing is available across multiple channels and enhances the user experience. Today’s buyers expect to find what they’re looking for NOW, not LATER.

To put it differently, if you want your customers to feel connected to your brand, and even more, if you want them to be your loyal customers, you must monitor your social media channels every day, keep up the conversations with buyers and answer their questions. As a result, these conversational marketing efforts will foster higher engagement and greater loyalty.

#6 Video marketing

Video marketing, one of the biggest digital advertising trends of today, will remain crucial for the next 5-10 years at the very least. Just have a look at these numbers:

  • 70% of consumers have shared a brand’s video at least once
  • 80% of businesses say that video has directly resulted in their sales growth
  • For 91% of marketers, using videos results in a satisfying ROI
  • Video ads are the #1 way for internet users to discover a brand they will actually be purchasing from

There’s no wonder video ads are the most popular way for customers to learn about the product. Videos allow people to view the product from all angles.

Product videos as one of the biggest digital advertising trends of 2021

However, it is worth noting that short videos are far better than the long ones. Long videos won’t hold viewers’ attention because of unnecessary information.

An interesting fact: if your website contains video, Google will push pages that include videos higher in the rankings, because people find video content more compelling. Plus, today people prefer to use their mobile devices rather than desktop computers, and here video ads are winning again: other types of ads are simply too difficult to read on small mobile screens.

P.S. Don’t forget to check out our awesome Facebook & Instagram Video Ads service. Catchy advertising video with your product, target audience, advertising texts, and step-by-step guide – everything to grow your business with video ads that convert now.

#7 Influencer marketing

Influencers are well-known celebrities or Instagram or YouTube personalities who have lots of followers and who can spread the word about your product or business through social media channels.

Don’t underestimate influencers’ role in marketing because:

Of course, when you’re in the beginning of your dropshipping journey, you simply can’t afford inviting a Hollywood star or an influencer with millions of followers. However it’s not the reason to refuse influencer marketing – you can choose a local influencer for example, who can advertise your brand in exchange for one of your products. Here’s how micro influencers can help you out!

#8 Interactive content

Another one of the fastest growing digital advertising trends is interactive content.

In 2021, marketers are going to switch from traditional text-based ads to dynamic, engaging content that allows audiences to feel like a part of the brand.

The most popular forms of interactive content include:

Right now, 91% of buyers are looking for more engaging content. People like it not only because it’s fresh and original, but because it makes them feel more connected to brands and more involved in the buying process.

#9 Instagram carousel posts

Instagram carousel posts are one of the most engaging formats on social media today. On average, Instagram carousel posts get 1.4x more reach and 3.1x more engagement than regular posts.

Why choose an Instagram carousel as a format for your posts? The thing is, it provides the “magazine treatment”: you can make double-slide spreads, close-ups, and shots from different angles (which is especially important if you dropship clothes or accessories). You can share up to 10 images or videos as a single post in your feed. For Instagram users, it’s hard to resist the temptation to swipe left, especially when there’s a captivating cover slide.

An example of an Instagram carousel post

How to make an Instagram carousel post?

  1. Add the necessary photos to your photo library
  2. Open the Instagram app and click on the + icon in the navigation bar
  3. Tap on the ‘Select Multiple’ icon located in the bottom right of the image preview window
  4. Select up to 10 photos or videos in the desired order
  5. Tap ‘Next’
  6. Add your caption, geo-tag, account tags, and product tags
  7. Tap ‘Share’

Before publishing, make sure that all the images/videos are in the correct order. After you share the post, you won’t be able to reorder or delete single slides.

You can learn about carousel ads on Facebook & Instagram here.

#10 User-generated content (UGC)

People tend to trust other customers far more than they trust companies. Analysts say, for 90% of shoppers, UGC influences their decision to make a purchase more than any other type of advertising. 97% of the surveyed 18-29 years olds even say that it had an “extreme influence.”

User-generated content (UGC) is a powerful resource, especially if you want to tap into the Millennial and Gen Z markets. You can encourage your customers to share their reviews with photos and videos by giving them a special offer, such as a discount, or even involve them as your brand ambassadors.

#11 Artificial intelligence

Artificial intelligence (AI) is sure to be at the heart of global business and industry in the future as it holds a tremendous economic value.

If you want to use artificial intelligence for the benefit of your dropshipping business, try Sellika!

The interface of Sellika, a product description generator

Sellika makes and edits product descriptions with the power of AI. Computer vision algorithms recognize and describe objects, and machine learning mechanisms allow creating smart expressive texts. With this tool, you can save up to 330 working hours per month!

#12 Marketing automation

Today, plenty of businesses use marketing automation technology, claiming it’s instrumental to the overall success of their marketing strategy.

To start following this trend before it’s not too late, you can try the Social Rabbit plugin. It fully automates your social media posting, but makes it look like you’ve spent hours on content creation. And with Facebook Business, you can forget the excruciating process of collecting and adding products to the FB Catalog by yourself — in just a few clicks, all the items will be ready for promotion!

Don’t forget about email marketing automation, too! Being set up once, the email sequences will be sent without any additional effort from your part. Essentially, it “automates” your email marketing for you. Here’s our digital marketers’ ‘insider’ advice on automated email marketing!

So, that’s it – now you have the list of the 12 most important digital advertising trends you can’t miss in 2021. For every dropshipping business owner, it’s crucial to keep looking ahead and aim to grasp the latest technologies, strategies, and tools. This is how you gain an edge over your competitors and attract more customers, therefore, achieving a high profit. We’re wishing you the best of luck with your online ads – and are always happy to help you make them even more efficient!

Learn more about digital advertising trends.

Emoji Marketing: How To Use It To Boost Engagement

Have you ever texted a friend using this emoji “😀”? Well, it’s not a surprise! Nowadays, emojis are widely used in digital media. They humanize interactions and add color to them. That’s why many brands have integrated them into their marketing campaigns. So, emojis are absolutely important for marketers who need to attract people’s attention in a fresh and trendy way. As a dropshipping store owner, you understand that engaging on social media is a great way to get more customers, maintain good communication with them, and build lasting relationships. You can also use emoji marketing to stand out from your competitors. All of that can bring you more profit in the future.

But when and how can you use emoji marketing to promote your dropshipping store? Let’s find out together!

Emoji marketing statistics

Before we move ahead, let’s look at some statistics.

According to HubSpot:

  • Adding emojis to a tweet increases engagement by 25.4%
  • Using emojis in Facebook posts boosts the number of likes by 57% and increases the number shares and comments by 33%

According to EmojiPedia:

  • 5 billion emojis are sent every day on Facebook Messenger
  • The top 10 most popular emojis are:

😂 Face With Tears of Joy

❤️ Red Heart

😍 Smiling Face With Heart-Eyes

🤣 Rolling on the Floor Laughing

😊 Smiling Face With Smiling Eyes

🙏 Folded Hands

💕 Two Hearts

😭 Loudly Crying Face

😘 Face Blowing a Kiss

👍 Thumbs Up

The Emojics blog reports the following:

  • Smartphone users worldwide send 6 billion emojis every day
  • Emojis increase Instagram engagement rate by 48%

Sounds impressive, doesn’t it? Now, let’s discover how exactly emoji marketing can boost engagement!

How emojis and marketing are connected

As we mentioned before, emojis are engagement boosters! Adobe Emoji Trend Report states that around 50% of respondents would be more likely to follow a brand if they use emojis in their marketing, and 44% would even buy products that were advertised using emojis.

“When people look at an emoji, their brain behaves in the same way as when they look at a real human face. Emoticons are considered equivalent to the human face by your brain. This is why emoji user engagement is more than what you’ll see with text or any other content type,” says Emojics Blog.

Messages with plain text and messages with emojis have a different impact on the reader. Emojis are able to articulate the right intent and mood, which might not be that evident in a plain text message.

You can even tell a story using emoji only:

An example of emoji storytelling

Surely, an essential challenge for all marketers is to create intuitive digital storytelling by using emojis. The most important thing is to be moderate while using them. Otherwise, you will be misunderstood or not conveying the right intention.

Take a look at the following example of using emojis poorly. Here, the U.S. Army inexplicably tried to get in on the emoji action by using cartoonish emoji faces instead of actual U.S. soldiers.

An example of a brand picture with emojis being used inappropriately

Surely, it triggered a highly negative response, inviting critics to bombard the comments sections with gruesome, emoji-dotted photos relating to past military scandals.

If now you think that emoji marketing is something you’d like to try for your dropshipping business, keep reading to learn some tips.

How to use emojis in marketing campaigns

Facebook emoji reactions

Using emojis for marketing requires the right balance of the marketing message, intent, and emotion (happy, surprise, pun, etc.). It’s better to use emojis that convey positive emotions to be memorable and drive engagement.

Check this impressive example: on the World Emoji Day (yes, it exists), NASCAR Tweeted a mosaic of some of the sport’s most famous drivers made with emoji only. Art? Maybe. Cool to look at? Certainly.

An example of emoji marketing by Nascar

Here are our tips to get emoji marketing right.

#1 Research your audience’s emoji usage

Understanding how your audience uses emojis and how it perceives certain emoticons is the key to getting emoji marketing right. Here are your few steps to follow:

  • Understand whether you should be integrating emojis in your marketing messages
  • Use social intelligence tools to identify what emojis your target audience is using online
  • Decide on the emoji that fits your brand personality best
  • Before integrating an emoji into your message, look for its possible alternate meanings to make sure there is no potential misinterpretation: for instance, the Information Desk Person emoji 💁  is also used to ‘show attitude’
  • Test your emoji marketing campaigns on a sample audience to ensure they know what the emoji means

Brands that have crafted a fun persona or are using humor in their marketing campaigns can use emojis to add playful elements. At the same time, a B2B marketer may use emojis subtly to grab attention.

#2 Remember that context is everything

Context and relevance are crucial elements of emoji marketing. Here’s what you should consider before including emojis in your message:

  • Will my target audience understand the intended message?
  • Does the emoji naturally fit the brand persona?
  • Does it resonate with the audience?
  • Is it the right channel?
  • Does this emoji fit the platform I’m using it on?

One of the most popular uses of emojis is within email subject lines. Still, emoji marketing is considered to be most effective when used on social media platforms.

It is important, however, to use the right emoji that best fits a social media platform. For example, LinkedIn is a platform where people connect more formally and for professional reasons. So emoticons that applaud, generate curiosity, or express interest are more popular.

Look at the screenshot below.

An example of Bud using emojis in a tweet to celebrate the Fourth of July

Here, Budweiser used emojis in a tweet for the Fourth of July, which was retweeted hundreds and thousands of times. Budweiser used three different emojis to create an American flag composition: a very creative and ingenious way of using emoji marketing which mimics the way that emojis are used in emoji art.

#3 Use emojis moderately

Marketers must be careful not to get carried away and use too many emojis in their marketing messages. The purpose of emojis is to convey what words could not. But going overboard with emojis will make the message look forced or confusing.

For example, Chevrolet missed the mark when it published the press release (below) composed entirely of emojis.

An example of Chevrolet issuing a press release consisting of emoticons only

While the intention behind it was clever, the meaning of what the brand wanted to communicate was entirely lost.

#4 Humanize your brand

Emojis can simplify your marketing message and humanize your brand voice. So sending out ❤️ to your top fans on Instagram or react with 👏 to your B2B client’s success on LinkedIn is a great way to express and humanize online interactions.

Sephora is a classic case of a brand that’s not just peppering their content with emojis to look hip, but have forged a fun and recognizable voice for themselves just by using emoji marketing in most of their tweets.

An example of Sephora using emojis as a part of brand communications

They’ve made it an integral part of their daily communication and stuck to it consistently.

Key takeaways for your emoji marketing campaigns

Emoji marketing is an amazing tool to amplify your marketing message! Balancing your text with the right emojis can bring a positive reaction from your audience and drive more engagement.

So, what you should do to get emoji marketing right?

  1. Identify the emoji that best fits your brand tone of voice
  2. Do research to understand the meaning of an emoji to avoid misinterpretations
  3. Identify the right emoji for each of your social media
  4. Use emojis in email subject lines to boost open rates
  5. Use emojis moderately.

Following our tips, you can add a human touch to your emoji marketing campaigns. Good luck! And remember: in case you’re afraid to experiment with your emoji marketing efforts, you trust our specialists to create engaging social media posts for your dropshipping store 😉

What’s your opinion on marketing with emoji? Have you ever tried it? Tell us, we’re always excited to learn about your experience!

Learn more about emoji marketing

Making The Most Out Of Social Proof Marketing: Ideas, Examples, Tools

What is social proof marketing? Why is it crucial to the growth and development of your online business, and how to treat it professionally? Read on!

The highly valuable ‘fuel’ that is essential for every dropshipping store growth is impulse buying.

Naturally, the main goal for a dropshipping store owner is to encourage both random visitors and repeat customers to place their orders without a second thought. Still, in the overly saturated informational environment, it might be super tricky to find the right words to successfully do this.

This is the reason why social proof successfully replaces traditional marketing messages and bright advertisements! In this case, it’s not you who reaches the audience with luring texts and catchy images. It’s the ordinary people who honestly share their actual buying experience with others. Without even knowing this, these regular buyers are the influencers who motivate their peers to follow their lead 🙂

Does this non-invasive marketing prospect sound tempting already?

What is social proof?

Social proof is an indicator showing how your buyers, independent experts, or media influencers feel about your business.

These indicators may take really different forms. For example, the number of your Facebook subscribers demonstrates how many people enjoy interacting with your brand. Or, the amount and the contents of the product reviews reveal what your clients think about the quality of your offers and your customer service.

In any case, social proof is an external and independent assessment of your business. This is why it’s so valuable!

Your potential buyers pay lots of attention to such opinions, reviews, and numbers. People trust this kind of feedback because they understand: it was left not with the aim to make money! Instead, the purpose of these reviews was to share personal experiences, give advice, or warn about any possible issues.

Usually, business owners gladly share these external statements, opinions and ideas because they add a lot to their reputation.

Indeed, social proof is the thing that helps you gain recognition, improve your conversion rate, and increase the number and value of the placed orders.

What makes social proof marketing so powerful?

Quick facts: the ‘Global Trust in Advertising’ report that was issued by global marketing research company Nielsen in 2012 tells that 92% of consumers all over the world trust the recommendations of their friends and family more than any form of advertising.

This is the survey from the year 2012 when the information traffic wasn’t as intense as it has become now.

Can you imagine the number of messages and announcements that an average person has to process on a daily basis in 2020?

Can you guess how crucial it becomes for everyone to separate all the confusing and contradictory advertising messages from real, valuable, meaningful pieces of advice and knowledge about this or that product/service?

For any consumer, it is important to buy high-quality items that meet their needs and wants. Still, for any consumer, it becomes less and less convenient to go deep into all the marketing stuff and to try guessing if this product really is a good find.

This is why customers are so glad to rely on authentic feedback of real people and entities, such as:

  • Their own friends and relatives sharing a positive or negative client experience
  • Unfamiliar individual buyers who previously purchased this particular product or service
  • Buyers’ communities that demonstrate a common interest and trust towards this business
  • Credible experts who are skilled enough to make a professional review
  • Celebrities who heavily influence general public opinion
  • Certifying bodies and agencies who confirm the reliability of this particular enterprise
  • Mass media news, podcasts, interviews, featured articles, video reviews, etc.

While reading/watching any types of reviews and opinions of these authors, potential buyers become more aware of the features, advantages, and downsides of every product. This way, it gets much easier and quicker for them to make a purchasing decision and place an order.

What are your benefits from social proof marketing?

The benefits of social proof marketing for businesses

Statistically speaking, social proof can be considered a highly powerful tool that can heavily increase your store profits.

43% of the online shoppers in the US, for example, use customer reviews to find out some specific details about the item they’re going to buy. To them, it’s the second most important source of product information after search engines!

What’s more, younger customers (18 – 24 year old online shoppers) expect a product to have over 200 reviews when they are making purchasing decisions. Millennials (25 – 34 year old buyers), in turn, expect to see at least 150+ reviews per product.

These impressive numbers clearly explain why social proof marketing rapidly becomes more and more important for business owners. Indeed, if you run a dropshipping store, you benefit from social proof because it:

  • Demonstrates your reliability and credibility to a wide audience
  • Helps you establish a more emotional connection with your buyers, readers, and followers
  • Reduces the buyers’ stress and helps them place an order with much less concern
  • Lets you enjoy the increased amount of sales and benefit from the improved conversion rate

As you can guess, for dropshipping store owners, social proof gets its own special importance. It helps buyers make a right purchasing decision with minimum hesitation and uncertainty. Having almost no data to rely on, online shoppers turn to supplementary data provided by external independent sources.

So, when you manage a dropshipping store, it is crucial to have these pieces of feedback integrated into your site. Do you know what exactly you can use for this purpose?

What methods of social proof marketing work best for dropshipping stores?

There are plenty of ways to use social proof marketing to promote a business, but obviously, not all of them are suitable for a dropshipping store.

Here is our list of tested methods with proven efficiency!

Product-related examples of social proof

  • Ratings and reviews

These are vital elements of any single product page that considerably enhance conversion rates in your store. Thanks to them, a random visitor of your store gets a general idea about the quality of the product, and sees how many people have already bought this item.

An example of product rating and reviews

For your prospective client, it’s really comforting to know that someone else has already tried this product, and got satisfied with it. Plus, lots of reviews contain priceless insights into this or that specific feature of a particular item. For a new buyer, these pieces of knowledge provide a favorable customer experience.

It is quite typical for buyers to post pictures and even tiny videos featuring them using the recently received order. These types of feedback are exceptionally valuable as they let your store visitors get emotionally involved in the purchasing process. Plus, once again, these visuals prove the reliability of the store and the high appeal of its offers.

  • Number of orders

When a person looks at an unknown product and sees a significant amount of orders, it becomes clear for this person that the item is valuable and the whole store is trustworthy.

An example of product order information

Obviously, it increases the chances of placing an order for this demanded product.

  • Best selling items

If you take a closer look at AliDropship store themes we create, you’ll see that each of them features a separate ‘Best sellers’ category. This way, we let business owners easily demonstrate the most popular and sought-after items that see the highest amount of orders in their stores.

An example of a best selling product category

It helps with the decision-making process a lot: generally, buyers are much more likely to purchase a product if they know it’s commonly bought by others. Also, it’s a winning strategy to lure insecure visitors who like the store, but can’t decide which exact product to buy first. And of course, it’s a great helper for people who are looking for a thematic gift and can’t make up their mind on one item.

Urgency-related social proof

In order to encourage impulse purchasing, we can successfully use emotions.

The so-called ‘fear of missing out’ works especially well: when people get worried that they can really miss a good deal if they don’t act immediately, they are more likely to proceed with placing an order.

An example of a real-time notification

There are two basic tools that make a person act quicker with their purchase: real-time notifications and countdown timers. We’ll look at them more closely in the next chapter!

Social media-related social proof

It’s good if you already have a Facebook group or an Instagram account with dozens of active subscribers! Now, your task is to make these accounts visible to your store visitors.

It can easily be achieved by placing the necessary widgets that showcase all the social media accounts linked to your store.

An example of social media-related social proof

These widgets work great for building your reputation of a popular and reputable seller, plus, they boost your recognition on social media. You won’t get mixed up with a competitor selling similar items!

Trust-related social proof

Any person who makes online purchases can get a little insecure about the available payment gateways and delivery services.

An example of trust badges

This is why a trust seal from a reputable financial or logistic company is an important addition to your store. Having these or similar seals of approval, you demonstrate the reliability and prove you’re sticking to a proper business practice.

7 ways to use social proof marketing for a new store

When your business is really young, it might seem nearly impossible to use the power of social proof for its growth.

Having little to no sales, reviews, and page views, you might get confused: what exactly should you demonstrate your store visitors to lure them into making a purchase?

Here are the 7 tools that can help you out in this situation!

  • AliDropship Plugin

As you probably know already, AliDropship plugin effortlessly imports AliExpress items to your dropshipping store – this way, you can automatically set up your own business in minutes.

What’s even more exciting about the plugin, however, is its ability to also import authentic reviews that were left by the buyers of this particular product!

This way, even if your store has no sales yet, you can still source relevant customer reviews that describe this exact product ordered from this exact AliExpress supplier.

So, your store visitors’ life gets much easier, and they become much more willing to actually place an order here. Do we need to remind you how much these reviews affect conversion rates in your store?…

For more detailed instructions on importing product reviews with the help of the plugin, please go to this article.

  • Reviews Page Add-On

Want to conveniently display the exciting customer reviews in a dedicated place on your website? With the Reviews Page add-on, you can conveniently create a whole new page just for this purpose!

The tool will easily add this page to your main navigation bar, setting you free from any tech worries – and giving your visitors a curious destination to explore.

To get a closer look at this solution and watch it in action, just go to this article with the explainer video integrated.

  • Recent Sales Pop-Up

For 2 reasons, Recent Sales pop-up is a highly popular add-on in dropshipping community.

First, it inspires trust in the store and showcases the items, making it easier for visitors to make their decisions

Second, it ultimately motivates visitors to make a purchase. This way, the store owner can enjoy a better conversion rate and higher store profits.

Spoiler: it doesn’t require you to actually have any sales at this particular moment! Therefore, you can freely use the add-on from the first day of your store running.

To learn more about your benefits from using this tool, please go to this article.

  • Countdown Timer Plugin

Do you remember what we said about the importance of impulse purchases and the role of emotions in this process?

Countdown Timer plugin is the thing that makes your buyers worried about missing out a sale or a product with a limited stock.

All you need to do here is specify the discount percentage, the sale duration and the amount of products available. The plugin will use your data to create a minimalistic yet noticeable banner that alerts your store visitors and persuades them to make a decision quickly.

To learn more about the mechanics of this plugin and its impressive power, please go to this article.

  • Urgency Add-On

The most awesome thing about the Urgency add-on is that it combines multiple solutions to help you use the power of social proof to the fullest. You can say it’s a 3-in-1 tool!

First, it adds a little catchy block under your product title and price. This section shows how many people viewed this item, added it to cart, and bought it. Then, it shows a countdown timer in your customer’s shopping cart to prompt their buying decision. And finally, it adds trust badges on your checkout page to let the customer know buying here is safe.

To learn more about tailoring and using this impressive add-on for your business benefit, kindly go to this article.

  • Customers Gallery Add-On

Seeing an item in actual use, your store visitor gets tempted to follow the example of the lucky product owner.

This is why Customers Gallery add-on is so efficient: you simply take the real-life images posted by previous buyers, and directly link them to the products in your store. Viewing this gallery, your visitor can click on any picture and see how to buy the identical item from you.

To learn how to manage this add-on and how to profit from it, please go to this article.

  • Social account widgets

We’ve mentioned them before in this article, and now it’s time to elaborate on them a bit.

Even if your store is a brand new shopping destination that doesn’t see much sales yet, you still have a great opportunity to show that your business is widely discussed and recognized.

Providing a direct link to your social accounts through these widgets, you make it possible for your store visitor to explore everything that is connected to your business. The more thorough is a buyer’s research, the more engaged in the decision-making process he/she becomes.

Another thing to consider is competition. Many online stores sell a similar range of products or even have identically designed social account pages. So, demonstrate the accounts you’re associated with clearly. This is how you prevent confusion and misunderstandings, and don’t lose a potential customer.

You can find a detailed instructions on the widgets integration here.

As you can see, there are numerous ways for you to benefit from social proof marketing even if you’re a newcomer to dropshipping business. Can you imagine the heights you can reach if your store has already been running for some time?

View the source.

6 Facebook Updates 2020 That Everybody Is Talking About

What a year! Thankfully, it’s slowly getting to the end (have you planned your cozy home Christmas evening already?) 😉 With so much going on in the world, Facebook kept up. New and new Facebook updates were released in 2020, and needless to say, they can have a significant impact on your dropshipping business!

So read on to learn about the most important Facebook updates of 2020 and how to benefit from (or get ready for) them when promoting your store!

1) Facebook Business Suite

Is your store present on both Facebook & Instagram? Well, behold the new feature, Facebook Business Suite! Here, you can manage Facebook and Instagram pages of your store from one dashboard.

It’ll definitely save you some time which you can spend on growing your business or doing some things you love 🙂

Facebook Updates 2020: Facebook Business Suite

Currently, Business Suite allows posting, messaging, insights, and advertising which helps you manage your business on both apps conveniently. Among the most handy features there are the opportunity to easily compare your store performance on Facebook and Instagram, and to schedule the same post on both social networks at the same time.

If Facebook Business Suite is available for you, you’ll be redirected there when you go to business.facebook.com.

If you’re already using the Pages Manager app (on mobile), you’ll automatically see the option to use Business Suite.

2) Instagram & Facebook Shops

If you live here (yeah, and nowhere else), you’re welcome to enjoy the Instagram Shop feature released this summer. Using it, you’re able to enjoy selling stuff right on Instagram without making people leave the cozy Instagram app.

Facebook Updates 2020: Instagram and Facebook shops

How this works: basically, you create a product catalog within your Facebook Business Manager (Facebook Business add-on will be extremely useful here), submit your shop for a review, and, if approved, enjoy using Shopping Tags or stickers in Feed or Stories.. and coming sales!

It’s a really exciting feature, especially for some visually pleasing niches like apparel, jewelry, and home decor.

See the full Instagram Shopping setup guide from the Instagram team here.

As for Facebook Shop, it’s a similar thing, but on Facebook.

Facebook already has the on-platform shop option, but it has new features now. You can customize the way your virtual storefront looks, tailoring fonts and colors, putting products on sale and creating coupons. Users will be able to convert and make purchases without even having to leave the app!

See the instructions on how to set up Fb Shop here.

3) Ads limit per page

One of the biggest Facebook updates of 2020 — and must-know news for active advertisers! It was announced that Facebook will put limitations on ad volume already in several months. This will affect the number of ads you can run at the same time per page.

Facebook Updates 2020: ads limit per page

What are the ad limit numbers?

  • 250 ads per Page for small to medium pages

Small to medium pages are the ones having less than 100K in ad spend in their highest spending month over the past 12 months.

  • 1,000 ads per Page for medium to large pages

Medium to large pages are the ones having spended from $100k to $1M on ads in their highest spending month in the past 12 months.

  • 5,000 ads per Page for larger pages

These pages have from $1M to $10M in ad spend in their highest spending month over the past 12 months.

  • 20,000 ads per Page for the “largest” pages

These are pages with over $10M in ad spend in their highest month over the last 12 months.

Why does Facebook bother about the number of ads per page in the first place? Well, they claim that high ad volume isn’t equal to high performance.

At first sight, it seems like the more ads you launch, the more sales you get, right? But that’s not that simple. Let’s take a closer look at how it works.

Each time an ad is shown, the system learns what places and people are the best to show the ad to.

The more an ad is shown, the better the delivery system optimizes the ad’s performance. So, turns out, when you run too many ads at once, each of them delivers less often. In this case, fewer ads exit the learning phase, so you spend more budget before the delivery system can optimize the performance!

“We discovered that four in ten running ads fail to exit the learning phase, and many of these ads come from advertisers running too many ads at the same time.

For this reason, we’re implementing a limit on the number of ads each Page can run at once.”- Facebook

So, all in all, the news looks like a good thing, even though active advertisers might find it a bit inconvenient.

4) Connecting with businesses on WhatsApp

Now connecting with your business on WhatsApp is easier than ever! Just feature a QR code on your site, FB page or in a chat with a client – and they’ll be able to contact you on WhatsApp in one tap.

Facebook Updates 2020: WhatsApp connection

The easier it is for your customers to reach out to you, the more loyal and ready to buy they are. You can also share your business catalog on Facebook or share products as links on WhatsApp – use it to answer questions, suggest the best items, and promote your products.

5) 20% text rule on images

Facebook stopped banning ads with texts covering over 20% of the images. Earlier, such ads were disapproved or suffered from a limited reach. But now advertisers are finally free to use as much text as they see fit!

Some believed it was just a rumor first as there was no proper documentation. However, at some point, the Text Overlay Tool, previously used to check if FB approves the amount of text in the image, stopped working 🙂 Now, it redirects you to the pretty innocent About text in ad images page instead! Then, people started getting official messages about the 20% rule cancellation from the Facebook team. And, finally, FB updated its guidelines and now it’s official!

Facebook Updates 2020: New policy on texts percentage on ad images

What does it mean for advertisers? Should we make ads in a different way? Frankly speaking, no 🙂

The purpose of the 20% text rule was to make the media space less cluttered and the user experience more pleasant. However, it’s pretty obvious that the less text in the picture you have, the more clearly users can see your product (and get interested more easily).

So, even though the restriction was lifted, it doesn’t mean you have to rush and write about your best offer in big letters in the ad image. Minimalism is a pretty popular (and well-working!) trend today, so keep things simple when it comes to advertising creatives.

6) iOS 14 update

The upcoming iOS 14 update asked users to opt-in to data collection so they no longer have to look up how to opt-out themselves. It’s great news for those who worry about their privacy, but not so exciting news for advertisers. Why?

Facebook Updates 2020: iOS 14 update

This update may result in a large number of your audience automatically opting-out to anonymous data collection. As a result, you won’t be able to show them your retargeting campaigns based on actions those users took on your site.

So, keep in mind that website-based retargeting can probably experience kind of a hit, and be prepared! Watch your campaigns closely to amend them quickly if necessary.

With the update, Facebook also reminds users about how their info is used on Facebook and shows them a summary of the off-Facebook activity which businesses send to Facebook – so they can disconnect it.

That’s the end of the article, but not the end of Facebook updates 🙂 There are much more teeny-tiny and bigger ones (e.g. Facebook Messenger API supports Instagram messaging now)! That’s why our advice is to keep up with all the Facebook updates 2020 & 2021 to effectively grow your dropshipping business with Facebook.

View the source.

20 Proven Ways To Make The First Sales In Dropshipping

How to make your first dropshipping sales?

It’s the question that bothers many dropshipping newcomers. Let’s see what we have in our bag of tricks to bring these worries to a close.

So, you’ve got your online dropshipping store fully prepared.

What’s next?

Sitting tight and waiting until money starts pouring in out of the blue?

Well, it may do the trick if you’re super lucky.

However, usually it doesn’t work like this. The level of competition in dropshipping is quite high.

Even if you luck out in the beginning, one day the bottom will drop out. The sudden flow of orders will dry up.

The truth is that you need to take actions to win customers.

Of course, the first step is always the hardest. You should know what actions can set the wheels in motion.

This article will give you a clue on how to get sales in dropshipping.

1. Target the right audience

Three young women in sports apparel looking at their smartphones and excited with their first dropshipping sales.

You may have a unique online store and great ideas for your advertisements, but…

It makes no sense if you don’t know who your target audience is.

For instance, you could offer dog collars to cat owners a thousand times, and it won’t make any sense: they won’t buy a thing. Moreover, this just could irritate them.

Trust me, this is the last thing you need.

But the same dog collars will definitely catch dog owners’ attention.

Thus, you should zero in on the people who see fit to buy your products. If you know who they are, you can easily target them on Facebook, Instagram, etc. Here’s what you need to know about your buyers – and here’s how to source the necessary information.

2. Add customer reviews to make your first dropshipping sales

How can you know that AliDropship plugin is an excellent dropshipping tool?

You could take me at my word, of course. But, if you want to check my honesty, you can visit our Success Stories section. There, you’ll find enough dropshipping entrepreneurs’ stories backing it up.

The point is, many people hesitate before making a purchase. Customers lack trust to businesses and need to see some evidence of their reliability.

Thus, for those who take their first steps in dropshipping, it turns out especially difficult to prove this. Or not?

Actually, AliDropship plugin allows you to import customer reviews right from AliExpress along with the products. It will greatly help you out if you haven’t received any reviews yourself yet. Plus, you can install a special Review Page add-on to create an eye-catching review page.

Just keep it in mind, positive feedback increases your credibility and customer confidence. This, in turn, leads to more sales!

3. Make your product pages appealing and informative

Before buying something, at first, you should make sure it’s exactly what you need, shouldn’t you?

How can you do this when shopping online?

By exploring product pages, of course!

However, entrepreneurs don’t always pay the necessary attention to them. As a result, consumers see some superficial information that leaves them cold.

Your customers need to get the clear picture of a necessary item by exploring the product page. So, your product descriptions and images should be appealing and informative to make your clients pull the trigger.

4. Start your blog to bring your first clients in

A person writing down ideas in a notebook and preparing to start a blogTo make your first dropshipping sales, you need customers to start visiting your online store. In other words, you should drive traffic to your website.

One of the most powerful and effective things you can do for this is starting a blog on your site. Useful and interesting content is exactly what your audience is looking for on the Internet.

Besides, this will help you win customer trust, which, in turn, will make them buy from your store.

Dropshipping with WordPress and AliDropship lets you start your own blog in a couple of clicks.

5. Use coupons to push customers to buy

Everyone wants to buy something cheaper than it really is, right?

Right. Even if people always put buying some item on ice, the prospects of getting it for less money can put a stop to the delay.

Using coupons to allow your clients to get some discount is an efficient tool to make your first ecommerce sales.

Fortunately, AliDropship plugin has the option which lets you easily create such coupons. Use it and reap the rewards!

6. Run a contest or giveaway

Another great idea for making your first ecommerce sales is throwing a contest or giveaway.

For example, each tenth buyer gets some item for free. Or each twentieth who reposts your advertising post gets a discount. And so on. You’ve got the idea.

This method is as effective as using coupons. As we’ve mentioned, customers are eager to get some benefits. So, make a point of using it.

7. Launch Google Ads


Which website is the most popular in the world?

You’re right on the money! It’s google.com.

A great way to make people aware of your online store is putting your advertisement at the top of Google search results. There are straightforward guidelines that let you easily launch your Google Ads campaign.

Yet, you need to learn about other entrepreneurs’ experience before giving it a try.

If you set up everything properly, the money you’ve spent on the advertisement will pay off in the blink of an eye.

8. Use Google Shopping platform

If you want to get the maximum effect from Google Ads, using Google Shopping platform is a must.

The platform lets you show each of your products on Google individually. This sort of advertisement is more likely to catch customer eye than a search ad. Moreover, it allows you to get straight to the buying process.

To give you a hand in promoting your goods on Google Shopping, our team has developed Google Merchant add-on. With this tool, you can easily create your product catalog for the platform and make your first ecommerce sales.

9. Team up with influencers

Earning customer trust is crucial to get the ball rolling.

Usually, you need some time to achieve it on your own. But, if you team up with someone who’s already won the necessary trust, it’s going to put a dent in solving this problem.

There are dozens of influencers on such websites as Instagram and YouTube. Each of them has at least several thousand followers who trust them. If one consents to promote your products, you’ll make your first ecommerce sales sooner than you expect.

One of the most popular ways to advertise your online store through influencers is getting Instagram shoutouts. Yet, YouTube is the second popular site in the world. And the influencers from this platform look really promising.

10. Launch Facebook and Instagram Ads

Launching the Facebook app on a smartphoneSocial media is crawling with your potential clients.

If you know what country they live in, how old they are and what they’re interested in, then you can target them with minimum effort. The two most popular social networks provide you with such an opportunity.

On Facebook or Instagram, you can launch your advertising campaigns based on your customer interests, age and location. So, you can be sure they won’t miss it.

11. Send out follow-ups

Follow-up marketing could be a breakthrough tool to make your first sales in dropshipping.

Yet, it requires to take the right approach. You should know what and when to send to your customers so that this won’t put them off.

So, you need to work out the best strategies and send you follow-ups leading your clients gradually towards making a purchase.

12. Shoot video reviews of your products

We’ve already mentioned that the most valuable thing for customers is information.

They need to be sure that the things they’re about to buy are worthwhile.

So, what could give them the most comprehensive picture of an item?

Right, your product images and descriptions matter a lot. But, video content makes a difference. Besides, it’s more engaging and easier to perceive, it looks more convincing.

If you shoot detailed reviews of your products and put them on YouTube, Facebook, your website, etc., you’ll see your first ecommerce sales really soon.

13. Speed up your website

The lack of sales can come from purely technical reasons. One of the most common problems of new ecommerce websites is speed.

Pages with heavy files (mostly uncompressed images and videos) take too long to load. As a result, even those people who took your advertising bait get frustrated and leave.

14. Focus on one product

After launching their business, some beginner dropshippers start advertising several products at once – as many as the budget allows. But this strategy isn’t the best choice for a new business.

Instead, try focusing on just one product. In any dropshipping niche, there’s an item which is more popular than others. You could call it the flagship product. Concentrating your efforts on advertising this particular item should be enough to result in your first dropshipping sales.

15. Test different ads and pages

In most cases, you can’t be sure if your audience will pay attention to the ads you’ve made. Sometimes what seemed like a brilliant idea simply doesn’t work. And you don’t know why! That’s why experienced marketers recommend creating several ad variations and running them at the same time. After a while, you will be able to pick the best-performing one.

Same goes for product pages in your store. Use split testing to find the best-converting variation.

16. Optimize your store for search engines

Your first dropshipping sales can come not from advertising but from search engines. That is if your site is properly optimized.

SEO can become a source of free traffic. Although it’s not easy to compete with other brands (especially in certain niches), it’s still possible to drive traffic with long-tail keywords.

17. Use urgency

One of the ways to make your first sale is to properly motivate your audience. Fear of missing out (FOMO) works perfectly here.

Marketers mostly use two techniques – limited time and limited supply. Simply put, either claim that the offer is temporary or that you’re running low on stock.

Moreover, you can use these urgency tricks not only on product pages but on ads as well.

18. Promote on Pinterest

Unlike other social networks, Pinterest is more of a search engine. 48% of respondents say they use Pinterest to find or buy products.

In other words, these people actually want to see ads coming from all kinds of brands. They look for inspirations and new product ideas, and they buy stuff based on what they saw there.

19. Make a FAQ page

In ecommerce, trust is crucial. Often, potential customers don’t buy anything simply because they’re not sure how your business works. So, your job is to answer all the questions they may have.

Many entrepreneurs create FAQ pages for this purpose where they answer the most common questions related to shipping time and cost, refund policy, payment options, etc.

20. Improve your website design

Finally, to make your first dropshipping sales, you may need to change the design of your site. Often, beginner entrepreneurs make their stores too bright or create too many details. Today, simplicity is the key to success. When a person visits your store, nothing should distract him or her from the shopping process.

So, take a critical look at your site design. Perhaps, this is what stops you from making your first sale online.

If you want to make your first dropshipping sales as soon as possible, consider purchasing a copy of AliDropship’s Premium Stores. You will get a professionally made website along with the original product database and even marketing materials, which will let you start making money much faster.

View the source.

Consumer Psychology: 10 Principles That Influence Your Customers’ Behavior

Do you want to know what makes your customers act? Why do they choose some products over others? How can you get them to purchase from you instead of another company? The answers lie in consumer psychology.

One key part of being a great marketer is understanding how (and why) people think and act the way they do. By learning why people make purchases, you are better prepared to drive sales.

So, how do you attract, convince, and convert more people with your promotional efforts? Consider the following 10 principles of appealing to consumer psychology in marketing!

#1 Action paralysis principle

People commonly second guess their own behavior. It is especially common in the situations when they’re not sure how their decision will impact them or people close to them. That’s what the action paralysis principle is all about.

If you’re trying to trigger someone into action, clearly emphasize that their action will make a difference. For example, instead of just saying ‘buy now’, you can say ‘buy now and improve your craft skills today.’

An example of using the action paralysis principle to influence consumer psychology

The idea here is that whenever your current clients or prospective customers have a reason to question their decisions, provide a valid argument for them to convert or make a purchase.

#2 Reciprocity

If you’ve ever gotten a mint with your bill at a restaurant, you’ve been the victim of reciprocity. According to Robert Cialdini, when servers bring a check to their patrons without a mint, the diners will tip according to their perceptions of the service given. With one mint, the tip jumps up 3.3%. Two mints? The tip jumps “through the roof” to roughly 20%.

Use this principle by offering free content, such as ebooks or articles, to get contact information from potential customers.

An example of using the reciprocity principle to influence consumer psychology

The first ad the customer sees should emphasize what they’re receiving. Then, ask for their contact information after they click on the offer.

#3 Loss aversion

The loss aversion principle means that people would prefer avoiding a loss to gaining an equal amount. For example, we are more upset over losing $20 than we are happy about finding $20. Why do we act this way? Possibly because strong anxiety and fear are associated with loss. Negative emotions, in turn, tend to have a stronger, more lasting impact on people than positive ones.

An example of using the loss aversion principle to influence consumer psychology

To make use of this consumer psychology principle, try centering your current advertising message around losses. If you offer free trials, remind the consumer of what they will lose when the free trial is over. Or, say you offer free shipping after a customer’s order goes beyond a certain price. If they move to checkout without reaching the total, show them the amount they will lose to shipping costs compared with the amount they need to add to their cart for free shipping.

#4 The decoy effect

You’ll often see this effect in pricing models — one price point is intentionally included to entice you to choose the most expensive option. It is a cognitive bias in which introducing a third, less attractive option makes a more expensive product seem like a better deal than when there are only two products to choose from.

An example of using the decoy effect to influence consumer psychology

Say, a company offers a deal on a software bundle where you can buy word processing software for $100, a bundle where word processing and spreadsheet software together cost $200, or where spreadsheet software costs $175. The presence of the least attractive option — the “decoy” offer of the spreadsheet software by itself — makes it more likely a customer will choose the bundle.

Use the decoy effect in your advertising by grouping items into sets of three instead of two, with one option serving as the decoy. Display the pricing of the individual elements compared with the full bundle.

#5 Anchoring bias

When you’re researching something to make a decision on a complex issue, the first piece of information you receive is a sort of ‘anchor’. Once an anchor is set, all the new pieces of information are built around it. That being said, the first number (or price) you see changes your perception of any numbers that come after it.

An example of using the anchoring bias principle to influence consumer psychology

You can use this principle whenever you are running a sale. State the initial price of the product (therefore, set the anchor), and then display the sale price right next to it. You might even show how much of a percentage off your customers will receive with the sale.

#6 Priming

Have you already heard about priming? Now is the right timing. Priming can help you catch customers’ attention fully by small steps. Priming is the process of presenting someone with a word, image, or sentence that prepares them to be more receptive to a particular idea. Or, in our case, it means prompting people to take some smaller actions before making the final purchasing decisions.

An example of using priming to influence purchasing decisions

For example, you can ask customers to subscribe to your letters, follow you on social media, or download an ebook. These and other similar small requests can prime your audience to say ‘Yes’ later, when it comes to placing their orders.

#7 Color psychology

Color psychology is the study of hues that helps to understand, predict, and affect human behavior. In marketing and branding, specialists use color as a tool to persuade or influence us.

An table showing symbolic meanings of colors and matching them to brands

In fact, research shows that predicting your customers’ reaction to a particular color and its attitude to your brand is more essential than the actual color itself. Keep it in mind while you work on your design elements next time.

#8 Call to action

A ‘call to action’ (CTA) is a marketing term for any statement designed to reach conversions. The main goal of a CTA is to:

  • Trigger an immediate response from your customers
  • Encourage an immediate sale
  • Prompt any other type of conversion that you choose

An example of a call to action that can influence purchasing decisions

With a CTA, you’re requesting a potential client to act and providing the motivation to convert. We recommend you to try to implement this principle as soon as possible.

#9 Emotional marketing

Here, the strategy is to use emotional appeals to catch your customers attention, make an impression, and provide the opportunity to remember your product and buy it. The psychology of persuasion in emotional marketing is the key to success.

An example of emotional marketing appeal that can influence purchasing decisions

There are many different emotions, but eight primary ones are anger, fear, sadness, disgust, surprise, anticipation, trust, and joy. Every entrepreneur wants their customers to associate their products with positive feelings, so think about an emotion that could represent your brand.

#10 Information gap theory

The information gap theory suggests that when someone has a gap in their knowledge on a specific topic they are interested in, they will find a way to get more data .

An example of using the information gap theory to influence consumer psychology:

Marketing experts use this theory in content and social media marketing. For example, headlines such as ‘How to do something’, ‘The secret of something’, or ‘What you must know about something’ are all used to heighten your customers’ curiosity and make them want to learn more about the topic.

Summing up consumer psychology tips

By incorporating psychology principles into your marketing strategies, you can sway shoppers to positively view your products and your company. Apply the psychological principles mentioned above to your campaigns, and you’ll likely influence shoppers’ purchasing decisions and encourage more sales.

Have you appealed to consumer psychology in your ads? How did it work for you? Let us know in the comments!

View the source.

How To Use Facebook Audience Insights To Understand Your Customers Better?

Are you going to advertise your dropshipping products to Facebook users? But how much do you know about this audience? In this article, I’m going to tell you about Facebook Audience Insights.

When it comes to advertising, one has to take care of two things.

The first one is how exactly you want to advertise your product. To succeed here, one must learn how to design eye-catching ads that can effectively convert users.

The second one is to whom you want to show these ads. No matter how good your ads are, they will be useless unless you target the right audience. Knowing what kind of people can buy your product defines how you communicate with them.

Fortunately, Facebook has a tool to help you with this.

What is Facebook Audience Insights?

Facebook Audience Insights is a free analytical tool in your Ad Manager that lets you learn more about your target audience. It provides valuable information on Facebook users who interact with your page, which lets you improve ad targeting. Marketers also use Audience Insights to better understand what kind of content your audience prefers.

To use Audience Insights, enter your Ad Manager and click on “Shortcuts” in the left upper corner. Scroll down to the “Analysis and Report” section. Audience insights will be there.

How to enter Audience Insights on Facebook

After clicking on it, you will see a pop-up window asking you to pick an audience type. The option called “Everyone of Facebook” will let you analyze any group of users. Advertisers mostly use this option to learn more about potential audiences.

“People Connected to Your Page” will analyze only those users who liked your Facebook pages. This option is useful when you need to better understand the people you’re already working with.

Audience Insights block that lets you choose between two audiences: everyone on Facebook and people connected to your page.

Audience Insights could be used to analyze custom audiences as well. But in 2018 Facebook removed this option.

Choose the options you prefer, and it’ll take you to the Audience Insights page.

Facebook Audience Insights: general demographics

On the left side of the screen, you will see a number of parameters that can help you customize the audience.

Use the Location tab to narrow down the audience to residents of a particular country, region, or city. In most cases, it’s no use targeting the whole world at least because people there speak different languages.

The Age and Gender tab limits the search to a particular gender or age range.

General demographics - Location, Age and Gender

The Interests tab is what can make your targeting more precise. Here, Facebook offers a wide range of hobbies, activities and topics, as well as popular TV shows, blogs or websites Facebook users show interest in.

Audience Insights demographics - Picking Interests

The next tab is called Connections. Here, you can limit the analysis to people “connected” to your page. It includes not only people who engaged with it, but also their friends. You can also exclude such users from the analysis.

Facebook Audience Insights demographics - Connections

Facebook Audience Insights: advanced demographics

The next few tabs let you customize the audience even further.

Such tabs as Language, Relationship Status, Education and Work are self-explanatory.

Advanced demographics - language, relationship status, education, work

Marketing segments let you choose between a number of demographic groups. The Parents tab lets you select people depending on how old their children are. Politics defines users’ political views.

Audience Insights advanced demographics - picking market segments, parents and political views.

Life events is an interesting tab. It divides users into groups based on what has recently happened in their lives. For example, people who have changed a job, or started dating someone, or moved in recently.

Audience Insights advanced demographics - Life events section

How to use Facebook Audience Insights in practice?

Ok, now! Playing with all these settings is definitely fun. But how exactly can you use Facebook Audience Insights to learn more about target audiences? I mean if I knew their age, gender, job and political views, I wouldn’t need any analysis, right?

The point is you set the parameters you already know to learn what you don’t know. Let me show you.

What if I want to sell drawing and painting materials in the UK? All I know about my potential customers is that they live in the United Kingdom and are interested in graphic arts. After I put this information into the fields, Facebook analyzes the audience and shows me the demographics I missed on the right part of the screen.

The information is spread across four tabs.

Demographics

This tab will break the results into different demographics. It demonstrates what ages and genders correlate with your settings; what part of the audience is married or not; what education your potential customers have, what profession they have, etc.

Facebook Audience Insights analyzes demographic data of the given audience

I didn’t know all that! But thanks to Audience Insights, now I know my customers much better. And there’s more to it!

Page Likes

The Top Categories section shows what Facebook pages people from this audience have liked or are likely to like. You will notice that not all of these pages are necessarily relevant to your business. After all, this is just statistics. Still, it can give an idea or two about what content your potential customers consume.

At the top of the Page Likes section of Audience Insights, you will find Top Categories block

Lower on the Page Likes tab, you will find another section with a number of metrics for the pages from the list above. The last one is called “Affinity”. It shows how likely this audience is to like a particular page compared to other Facebook users.

At the bottom of the Page Likes section, you will find more detailed information

Note that all these page links are clickable. This way you can quickly check if a page is relevant to your business in case you can’t understand its content by the name.

Here you can insert the page names you find relevant into the Interests tab on the left part of the screen and analyze the Page Likes results again. If you keep seeing the same links again and again, most likely your audience is really interested in them as different audience segments overlap here and there.

Later you can create an ad campaign and use these interests for targeting. One ad set per each interest. Although some of them (or even most of them) will fail, you will be able to find at least several good options.

After that, advertisers usually create lookalike audiences based on the winning ad sets.

Location

The location tab simply shows in which countries or cities most of these people live or what languages they speak. For a dropshipping business, this information can be useful only if you want to sell to more than one country. But in this case, you can simply pick the countries you need in the settings on the left.

The Location section shows where the people from the given audience live

Activity

The last tab in Facebook Audience Insights shows two graphs.

Frequency of Activities shows how many actions (likes, comments, shares, ad clicks and so on) the audience users took over the last 30 days. This can help you understand how active this audience is.

The Device Users graph shows what devices your potential customers used for accessing Facebook over the last 30 days.

The Activity section shows how often the audience performs certain actions and what devices they use

As you can see, Facebook Audience Insights can be a very useful tool. It’ll give you tips on how to better understand your potential clients, how to communicate with them and how to target your ads. To learn more about promoting your dropshipping business on Facebook, watch AliDropship’s free webinar.

Learn more about Facebook audience insights.

Christmas Preparations: 16 Steps To Start Taking Today

Ho-ho-ho! Christmas is coming!  It’s time for Christmas preparations that would make your ecommerce store ready for the holiday season. This is the magic time of year when you can make up to 40-50% of your store yearly sales!

People want to create a feeling of celebration around them, but often do not know what to buy or simply do not have enough time for this. Your task is to make everything easier for your customers.

Here you can find useful tips for Christmas preparations that will help you turn your store into a storehouse of gift ideas and create a perfect holiday for your clients. Keep reading to boost your sales! 🙂

Start your Christmas preparations with an ecommerce store checklist

The first thing we need to take care of before the Christmas season is the store appearance and working order.

  • Stay in touch

Christmas is a stressful time, so it is important to establish convenient communication with customers to reduce their worries. You can achieve this with the help of WhatsApp or other social networks or messengers where you can quickly respond to messages. Customers want to have contact with the store and keep everything under control.

  • Have a mobile-friendly store

An example of a mobile-friendly store

You are working hard on your store and we are sure that the last thing you want is to lose sales due to some small things. So, test the usability of your site in advance carefully and do not forget about smartphone users. Statistics show that more than 72% of customers make purchases from their mobile devices. Your store should be optimized for smartphones and tablets. Making the buying process as easy and seamless as possible is the key to maximizing your sales.

  • Add more reviews

93% of customers study reviews about the store and products before purchasing. So, take care of this in advance. Start collecting reviews after your customers have made purchases and have already evaluated your product. When a store has plenty of great reviews, consumers are likely to spend 31% more, so this is definitely worth paying attention to.

  • Introduce Christmas design

Christmas preparations: introducing thematic design

A good-looking Christmas-themed design will be a great way to inspire shoppers to buy from you. Remember that Christmas preparations don’t mean you have to do a complete website redesign! Just change your logo in a Christmas-inspired way a little and create themed banners. This will help create a festive atmosphere and motivate consumers to buy.

  • Create Christmas offering

Make Christmas-focused category pages. Thanks to this, your potential customers will easily navigate through your store and find all the best offers.

Don’t forget to add Christmas products such as Christmas clothes (sweaters, socks, soft slippers, Santa Claus outfit) and Christmas decorations (LED strings, wall signs, party supplies, tree, pillow covers, etc.): they will definitely keep your customers’ attention.

Try to use the right keywords for your headings, title tags and descriptions of pages, e.g. “Christmas gifts”, “gift ideas”, but remember that they should not compete with each other, so try to use different options.

  • Take care of stock & delivery

This is an important item on your Christmas preparation list. Make sure that your customers are aware of their packages’ delivery status as this increases their confidence level. And remember that during the Christmas season, there is an increase in shopping activity and some of your suppliers’ items can go out of stock unexpectedly. Thankfully, with the AliDropship plugin (or a ready-to-go store built with its help) you will experience none of these troubles! The plugin deals with tracking and product info updating automatically, keeping you safe from management worries.

  • Offer discounts

Christmas preparations: introducing seasonal discounts

Don’t start offering discounts too early. You will have time to get the full price for your products, because some experienced customers expect the maximum price cut. Give yourself a chance to earn more.

  • Plan out your return policy and additional payment options

Christmas is the time to think carefully about a more loyal return and exchange policy because it will help you be more competitive. Furthermore, now would be a perfect time to add new payment options for your store. This will help you increase your conversion rate and revenue easily.

Christmas preparations in dropshipping: what about marketing?

Don’t panic and prepare in advance! To get through this Christmas season easily and effectively, make an event calendar and mark all the important marketing events for boosting your sales. Which ones? Our checklist will help you out 😉

  • Provide guidance on gift-giving

Christmas preparations: creating gift guides for customers' convenience

Everyone has faced the problem of choosing gifts for family, friends and soulmates.

You need to eliminate the client’s pain. As a part of your Christmas preparations, create several blog posts with different categories such as gifts for parents, for a boyfriend, for a girlfriend, for friends, and include your products with detailed benefits. And believe us, sales will not be long in coming. You will not only increase the conversion rate, but also help customers with their choice.

  • Level up your social media activity

During this pre-holiday season, you can post whatever you want. The brighter your social media, the better. You can tell about your best offers, ask for customers ‘ opinions, discuss interesting Christmas facts, organize contests to attract a larger audience and share useful information. Don’t forget about the gorgeous Facebook video cover and you will be on top of these sales.

Besides publishing bright posts and asking questions about the holidays, try to engage your visitors. Increase sales through social media channels with the help of promo codes and special offers. Moreover, make sure to stay in touch 24/7 and answer any questions of your customers because they are going to come in dozens, and clients don’t tend to be patient at these times.

  • Upgrade your email marketing

Creating festive newsletters as a part of your holiday marketing strategy

What do you imagine when we mention Christmas email marketing? Are you going to write about SALES and convince the readers to buy children toys from you? Yes, these are the first things that usually come to mind. Unfortunately, such promotional emails are often considered as a grab for money. That’s why we offer you to stand out 🙂

First of all, there are three types of emails you can use. And we’d recommend you to start with blog emails. Once you complete your guides on gift-giving, don’t hesitate to share them through emails. You can send your subscribers a list of articles that you wrote or include some abstracts from your articles in the letters, and give people the opportunity to learn more about gifts and your products as well 🙂

Then again, we shouldn’t forget about those promotional emails. However, make them holiday-themed: use Christmas colors, elements of design, and make sure you understand what your customers feel. Most likely, they are overwhelmed with the holiday hassle. So, don’t try to sell something specific, but include some of your bestsellers that will be a good present to a boss, mom, friends, and so on. Tell your customers that you’re running a Christmas SALE and assure them that they will get the items on time (but be honest!) without staying in huge lines and fighting over them in brick-and-mortar stores.

One more thing that most of us may forget about is saying thanks to our subscribers. If you want people to trust you, don’t underestimate these small gestures. Send your clients warm emails about the passing year and give them promo codes as a ‘Thank you’. Also, wish them merry Christmas and fantastic holidays, and please, don’t include any promos in this email. People love sincere things 🙂

  • Create ads in context

Google Trends graph showing the rise of interest in Christmas gift ideas

According to eMarketer, Christmas day itself isn’t the only date you should consider. The upcoming days are the top spending days, so you shouldn’t miss this opportunity, huh? And the best way to take advantage of it is to launch Christmas ads.

It’s vital to make sure that that your ads are creative and really special. Use holiday stickers, Santa figures, idioms to set up the mood. Remember that video ads are the kings of engagement and reach, so don’t hesitate to use this format of advertising. You can include some carols, songs, and anthems in your video ads:  music is really something that makes people feel Christmassy! 🙂

As for targeting strategies, there are 2 options for you to choose from. For example, if you prepared some specific categories for Christmas, you can promote them using special interests: ‘Christmas’, ‘Christmas Market’, ‘Christmas Decorations’, ‘Christmas Gift’, ‘Gift’, etc. Moreover, Google Trends shows that people have started preparing for Christmas since September, so why not start right now?

However, those are not must-have interests if you want to reach your target audience. Some people already know what they are looking for, so if you promote a trendy bag, you can easily use the ‘Fashion Accessories’ interest in your holiday ads. Still, if you’d like to narrow your audience down to those who are interested in gifts, that is also possible. Choose a broad interest that engages lots of people, and then narrow it down with the help of the interests we mentioned above. Ta-dah, you have people that would like to purchase your product as a gift! (Make sure there are enough people to target, otherwise, it won’t work as planned, though). If you feel insecure about designs or ad targeting, you can always ask professionals to do that for you 🙂

  • Increase advertising budgets

As old fairytale villains say, everything comes at a price. If you’d like to enjoy this Christmas season as a dropshipper to the fullest, get prepared to pay for advertising to reach more potential customers. And strategically speaking, as we prefer to think ahead in AliDropship, we recommend reviewing your annual budget and tweaking some ‘slow’ months in favor of the upcoming holiday season.

  • Don’t forget about retargeting

An example of retargeting ad banner

Asking Santa for a higher conversion rate? One of the most efficient marketing strategies is to advertise your products and then use retargeting on those visitors who interacted with your website. This strategy doesn’t go only for a short-term period and is more than just a Christmas preparations tactics. You can use retargeting on those who visited your store a couple of months ago. Maybe someone saw a nice piece of clothing for a party or a cool gift for a kid, so now you can offer them to buy it with an awesome Christmas discount. Those people, probably, will not only buy this product, but also be grateful for such a suitable reminder.

In addition, don’t give up on this strategy after the holiday season. Retarget your Christmas customers in January. They may become your loyal clients if you managed to satisfy their holiday needs.

  • Use the opportunity to attract returning customers

An example of on-site pop-up

Once you invested so much in advertising, this is high time to magically turn your visitors into repeat customers (dropshippers’ bread and butter) or at least your subscribers. Use pop-ups, lead magnets, and loyalty programs to give yourself a chance to interact with your visitors or customers again with such a nice free tool as email marketing.

  • Prepare gifts for your customers

Christmas is one of the most magical times of the year and we always give to or do something nice for our family, friends, neighbors… So why not do something nice for customers as well? Partner with your supplier and offer your customers a small gift (Christmas decorations, gift cards, etc.) and they will be touched and remember your store for much longer than your competitors’. One more cool idea is to offer free gift wrapping, if possible, because most of people aren’t good at this and it would be nice of you to take care of your customers in advance.

Summing up your Christmas preparations

So, to wrap up, preparing for the Christmas season in advance is essential if you want to attract more customers and keep them hooked with an exceptional service.

If you are worried about your marketing, you can always get the help of our team with your holiday promotion. So, good luck and we wish you to have happy customers that will be glad to shop with you in 2021, too 😉

Read about Christmas preparations.

How To Design Facebook Ads: 6 Hush-Hush Tips To Benefit From

Wondering how to design Facebook ads in the most irresistible way? Are you eager to launch campaigns that really sell and can lead to high revenues? In this case, it’s a good idea to learn from the ones who have already made millions on smart Facebook ads design!

It’s not as easy to make the most of your Facebook ad campaigns as it may seem at first sight. However, in general, this is the most lucrative and efficient source of leads for your ecommerce business. It remains for you only to find the right approach for running ads on Facebook to get sufficient income.

Definitely, you can start shaping your advertising strategy yourself by trial and error. But this is a lot more promising way to start learning from the masters, right? That’s exactly the reason why we have asked the creators of The Auto Merch how they come up with Facebook ads. Cause who else should share useful Facebook ad design hacks with ecommerce entrepreneurs for running ad campaigns on Facebook, since their online store now makes over $2M/year!

Monthly performance numbers for The Auto Merch

Facebook as the main lead channel for ecommerce business

Social media is a power nowadays. Especially, in case you’re running an ecommerce business. This is exactly what statistics show. Just think of it: more than 90% of US marketers rely on SMM heavily when promoting their businesses!

For those who decide to start a dropshipping business, there are a number of social networks that suit them best. However, the most popular and efficient one is Facebook. It’s due to the fact that it’s pretty easy to run ad campaigns on Facebook effectively, more than 85% of US entrepreneurs use Facebook for marketing purposes.

The point is that the creators of The Auto Merch store are not the exception.

Haven’t you ever heard about The Auto Merch? This is an online store that is run by two AliDropship employees on maternity leave working half-time. The most interesting fact about this store is that it makes over $2,000,000 a year. Do you want to have the same online store and get a chance to repeat the success of the store creators or even surpass it? Fortunately, there is nothing challenging about it: now you can easily grab the exact copy of The Auto Merch and start your profitable dropshipping journey!

When promoting their online store, the creators of The Auto Merch have extensively used Facebook. It’s mostly Facebook that lets them reach a point of over $2M/year. As a result, they have even developed their personal strategy they use in order to maximize the profit from FB campaigns.

Which particular steps do they usually take to increase the conversion of their ads on Facebook and make $2,000,000+/year? Fortunately, they agreed to share their hush-hush tactics in order to help you build up your profitable dropshipping business and repeat or even surpass their success!

How to design Facebook ads and gain maximum profit: creators of $2M The Auto Merch store answer

Well, Facebook ad optimization is a key to success in promoting your online store and reaching huge revenues. As we have already mentioned, it’s absolutely not challenging to start and run ad campaigns on Facebook. It can bring you profit even if you deal with Facebook ads for the first time and don’t know anything about running ad campaigns on Facebook.

However, if you are eager to derive the maximum benefit from advertising on FB, you need to pay particular attention to lots of different aspects. So how to design Facebook ads and gain the maximum profit? Let those who are a dab hand with this answer!

Why promote your store on Facebook?

Facebook ads as one of the core traffic sources

Statistics say it all. It’s extremely profitable to promote your ecommerce business on Facebook. But here is a logical question, then: have the store creators tried to use other social media for promotion? Yes, sure!

The creators of The Auto Merch admit that Facebook is not the only platform you should use in order to put ads. For instance, they also rely heavily on Google Shopping. And this is exactly what they recommend other dropshippers do. However, the competition in Google Shopping has increased, so you should take the utmost when using it for promotion.

Meantime, in their view, it’s Facebook that has perfect targeting settings. And since the main target audience of The Auto Merch is people from the US, and FB can boast the biggest segment of potential customers from the US, their choice fell on Facebook.

What should a Facebook ad look like?

First of all, let’s clear up the following: what should a Facebook ad creative look like, and how to launch a really profitable ad campaign on Facebook?

Well, Facebook ad creative is a video or banner for marketing purposes. In practice, they look as follows.

Video ad

[slider_1]

Banners

An example of Facebook ad banners design

It seems that there is nothing challenging about Facebook ads, right? However, there are a number of aspects you should pay particular attention to if you want Facebook ad managers to approve your ad creatives. In fact, it is unlikely to cause any problems if you meet all the requirements. Although things happen and some ads can be banned.

But there are lots of articles on why you got banned from Facebook. This is a broken record and, certainly, not the matter we’re going to discuss today. So the point is that the creators of The Auto Merch (an online store that makes over $2M/year) have been testing different kinds of Facebook ad creatives and now they are ready to share with us a detailed guide on how to design Facebook ads right for the maximum benefit!

1) Video and banners should always be followed by texts

An example of Facebook ad creative with text

This is all about a short but deep text that is able to specify the product’s incontestable benefits in solving the most painful issues. Or it needs to inspire Internet users to purchase a product or service due to other reasons.

2) Don’t forget to design a featured image if you prepare a video ad

Definitely, you also need to think of a short text that is going to describe what this video is about. However, not all people are fond of reading, so try to interest them by means of an eye-catching featured image.

3) Fill your ad texts with emojis

An example of Facebook ad text with emojis

This is also all about the circumstances mentioned above: not all Internet users are fond of reading. And these are emojis that are supposed to draw their attention since they are not only catchy but are also able to provide them with an insight into this.

4) Minimize the quantity of text material on ad creatives

An example of minimalistic Facebook ads design

Firstly, Facebook doesn’t let you fill more than 20% of a picture with text. Secondly, texts can overload the picture. So how to deal with this? It’s a good idea to use a high-quality image that is able to send a message itself. And as for texts, try to use fewer inscriptions: provide coupons, notify about sales, etc.

5) Forget that discounts are a must-have for ad creatives

The point is that you need to understand how your target audience feels about discounts. We asked the creators of The Auto Merch if they use the discount size in Facebook ad creatives. And, frankly speaking, we were sure they would say yes.

However, the surprise is that they have tested both variants. And, according to the statistics, it doesn’t matter whether the discount size is presented or not. They believe that it depends heavily on the target audience.

But here is one more interesting fact: the product price can vary occasionally that is likely to affect the discount size. That’s why if you don’t want to redesign your Facebook ad creatives on a permanent basis, the creators of The Auto Merch recommend you use neutral phrases such as ‘limited offer’, ‘best price’, and so on, for your ads.

BTW, it’s a great idea to use the vacated space for customers’ feedback. The store creators claim that Facebook ad creatives that provide social proof perform a lot better when you promote through FB.

How to integrate social proof into your creatives

6) Try to create true Facebook ads

A variety of Facebook ad creatives

How to find a way to make perfect Facebook ad creatives? Well, first, the creators of The Auto Merch monitor the competitors’ ads trying to find their weaknesses in order to do it better. Of course, it’s necessary to find media materials to design a FB ad creative.

However, sometimes the store creators decide to go beyond simply using the materials on the Internet, but shoot videos themselves. And the most interesting fact about this is that true ad creatives perform a lot better.

What is a true ad creative? Well, you can make a video for a beard trimmer and put some music over it. But your potential customers will definitely appreciate it if you provide them with an opportunity to hear how it works. Okay?

By the way, due to their modesty, the store creators concede that their strategy has definitely borne fruit. However, they believe that they haven’t still found the way to create a perfect Facebook ad (OK, OK, the store achieved a point of $2,000,000/year itself).

How to set up a Facebook ad?

It’s crucial not only to create a Facebook ad but also to set up an ad campaign right. And if you are not going to pay enough attention to this aspect, even a perfect ad creative risks of being unnoticed and bringing you losses but not profits.

How to achieve the best ad delivery?

When you launch a Facebook ad campaign, you need to choose how to configure your ads. So how to do this right?

The store creators admit that this is a very important stage for your business promotion. First of all, they test different ad creatives in order to understand which of them have greater potential in terms of engagement using PPE campaigns. Then, they choose the most efficient ad creatives and launch campaigns aimed at conversions. Meanwhile, the best performing ads in a PPE campaign are left to collect likes/comments/shares and cheap traffic.

How to find a target audience?

Setting up your campaign audience

Many marketers have already discussed how to find a target audience a million times. All you need to know about The Auto Merch and its target audience is that the store creators, certainly, tested different audiences.

After all, they decided to focus on people from the US. This choice stems from the fact that this target audience is widely presented on FB. What’s more, it’s extremely convenient to deal with this audience on Facebook.

Where to place a Facebook ad?

If you have ever dealt with Facebook ads, you are highly likely to know that FB provides different ad placements. Your ad creatives can be displayed in Feeds, Stories, Search, etc.

A preview of a Facebook ad placement

Which section should you choose for the maximum benefit? Well, in the case of The Auto Merch, the store creators rely heavily on the auto-placement not limiting Facebook Ads Managers to choose the most promising ad placement. Perhaps, this is the very decision that let them reach the following: social media accounts bring about 85% of all the store revenues.

How many campaigns to run simultaneously?

It depends on you heavily. You should understand how much time you’re ready to allow for the store promotion. The creators of The Auto Merch say they run up to 10 ad campaigns on Facebook simultaneously. Meantime, they add five and more ad sets to each campaign, some of them are transferred to the other ones, some are turned off, etc.

A range of FB campaigns running simultaneously

Generally, they run 2-3 retargeting campaigns, several campaigns to test the audiences, some ones for the most promising audiences with increased budgets, and some campaigns for different audiences with optimized budgets (CBO).

How to automate your FB campaigns?

When you set up Facebook ad campaigns, please note that Facebook provides you with an opportunity to automate your ad campaigns by means of FB Automated Rules. However, the point is that in case of The Auto Merch, the store creators have decided to avoid this option.

Right, sometimes self-help is the best help. And since this business brings millions of dollars a year, the store creators allow time to monitor how efficient and lucrative ad campaigns are on a daily basis.

Summing it up: how to design Facebook ads and set up ad campaigns for the greatest return

Well, as we have already mentioned, there is nothing challenging about launching and running Facebook ad campaigns. Even a person with no previous experience in advertising.

But making the most of these campaigns is not within everybody’s power. Fortunately, the creators of The Auto Merch have managed to build an online store from scratch and reach $2M/year, 85% of which brings social media promotion!

Why is this good news for you? It’s due to the fact that they are happy to share with you the tactics they’ve been applying when promoting their online store on Facebook. And they do this to let you boost your dropshipping business and achieve the same revenues!

Well, are you eager to repeat the results achieved by the The Auto Merch creators or even surpass it? If so, we are glad to inform you that now it has become easier! With these smart Facebook ads design tips and the opportunity to purchase the exact replica of $2M/year-making The Auto Merch, you are welcome toput your bold ideas into effect, start a profitable dropshipping bиsiness, and turn your life around once and for all!

Read how to design Facebook ads.