What Youtube Influencer Marketing Can Do To Your Business In 2022

What’s YouTube influencer marketing and how can you use it for your store benefit? Let’s find it out!

Can you imagine the world without YouTube?

Without these funny cat videos that perfectly brighten up the boring evenings?

If you can, you’re my personal hero. Because I can’t.

YouTube has become a huge part of our everyday life and an internal part of digital marketing as well.

Actually, this is not surprising. Just look at these mind-blowing facts:

  • 400 hours of video are uploaded to YouTube every minute
  • People watch over one billion hours of video every day
  • Over 1.9 billion logged-in users visit YouTube each month
  • Users can navigate YouTube in a total of 80 different languages

Impressive numbers, right?

Besides that, they are consistently increasing!

That’s why all the marketing experts in the world utilize YouTube as a really effective and highly promising promotion channel and regularly look for new marketing tips and tricks.

In this article, we’ll tell you about YouTube influencer marketing – a great way to promote your business on YouTube and boost your sales.

But first, let’s look at some more reasons why you cannot go without YouTube marketing.

Why use YouTube for marketing?

  • People like watching videos

To be more precise, our brain likes videos.

According to some researches, we mostly perceive the world through our eyes and remember 80% of what we see. This is because our brain processes visual information 60,000 (!) times faster than any other types of content.

We like pictures and videos because it’s easier and quicker for us to understand them. The best proof of this is traffic signs. It’s enough to cast a glance at a sign to clearly understand its meaning.

So, the love for pictures and videos is in our blood (or brain?), and there’s nothing we can do with it.

  • People trust their eyes above all

Have you ever heard about the Loch Ness Monster? A big creature that lived in lake Loch Ness and often scared local residents?

You know, lots of people believed in a large and ugly monster just because they saw SOMETHING with their own two eyes. Nobody could say what exactly they saw but they were sure that it was a monster. And no research or studies could convince them otherwise.

As you can see, people trust their eyes above all, so include videos into your marketing arsenal and make the most of it.

  • Your content never dies

Very often, I watch videos that were created long ago. This is not because I’m a nostalgic type. This is because I just don’t have enough time to track all trends on the Internet. So I can stumble upon a great video even in a year after its publishing.

The bottom line is simple: if you upload something on YouTube, it will be watched sooner or later. Just be patient and promote your video.

  • YouTube videos often get on high positions

When you start searching for something on Google, you will get YouTube videos among the first search results. Google thinks that videos are valuable content, so they are always shown up on the first page.

However, just making great videos is not enough to get to the top.

To get better chances, you definitely need to use different promotional tools. One of the best ones of them is YouTube influencer marketing.

What is YouTube influencer marketing?

In simple terms, YouTube influencer marketing means asking YouTube bloggers for collaboration and inviting them to promote your store or products on their channels.

As a rule, bloggers create engaging promo videos which will help you:

  • Share your story in a very creative way
  • Highlight your strengths and advantages
  • Increase your brand awareness
  • Reach customers effectively
  • Convert leads into customers

YouTube influencers usually do advertising for money, but there is always a possibility to do it for free. Especially, if you start dealing with an upcoming YouTube star.

Such promo videos work really well and can generate amazing results for your business.

How to use YouTube for influencer marketing?

Now, you understand why YouTube is a really great promotional tool which you cannot ignore.

It’s a high time to move from theory to practice and follow our step-by-step guide.

1. Find YouTube influencers related to your niche

niche YouTube influencer

Nowadays, it seems that only a lazy person doesn’t have a YouTube channel. Housewives make videos on how to bake tasty cakes, and schoolchildren record their live streaming.

However, among the rich variety of bloggers, you need to find those who are related to your niche.

Here is what you need to focus on:

  • Number of subscribers

The number of subscribers is a way of measuring the success of YouTube channels.

The logic is simple.

The more followers a channel has, the more interesting the content is for people. The more interesting the content is for people, the more views the channel will get. And this is exactly what we need!

So, we recommend you to look for YouTube influencers having at least 50,000+ subscribers and to get in touch with them. Advertising on such channels will be really worth it!

  • Number of views per video

Besides the number of subscribers, focus on the number of views per video.

Sometimes, YouTube account owners get involved in the so called “sub4sub rings”. They subscribe to other channels in exchange for subscribing to their channels. As a result, they get tons of ‘dead’ subscribers who will never watch a video.

In order to avoid such cheaters, look through the list of videos and make sure that people really watch them.

Number of views per video

  • Audience reaction to promo videos

Some people like advertising videos, others don’t.

That’s why before choosing YouTube influencers, you need to evaluate how their audience reacts to any type of ads. Go through the comments and look what people usually write about promotional videos. If the comment section is full of negative feedback, it’s better to search for another channel.

Audience reaction

2. Get in touch with the YouTube influencers you want to work with

Once you have found several YouTubers related to your niche, connect with them and ask if they do advertising.

In order not to waste your time, we recommend you to create a sample message and send it to all the bloggers.

Here is what we usually write.

Hello! My name is [NAME]. I am the manager of the [STORE NAME] online store.

We sell kawaii and cute clothes and accessories. We are looking for advertising partners on YouTube. Our team likes your [BLOGGER’S CHANNEL NAME] YouTube channel so much!

Do you create promo reviews of kawaii merch? Are you interested in free promo on your channel?  

For example, I will send you a Totoro pencil case, you’ll make a promo video with it, and post it on your channel.

Maybe you can suggest another type of advertising on your channel for us?

Looking forward to your reply!

Feel free to use our email as a sample or compose your own one.

Let’s move to the next step.

3. Structure and analyze the information received

After getting the answers from your chosen YouTube bloggers, you need to analyze all the information received. We recommend you to create an Excel table and write all the details there.

Of course, you can structure information any way you want, but there are some points that you should definitely focus on:

  • Price (high, average or low)
  • Way of interacting (friendly or arrogant)
  • Quality of videos (high, medium or low)
  • Recommendations (if there are any)

These aspects are very important for comparing all the bloggers and picking the one who offers the best price/quality ratio.

4. Choose the YouTube influencer offering the best terms and discuss the details

After finding the most suitable YouTube blogger for collaboration, you need to discuss how you will interact with each other.

Here are some points that you definitely need to focus on:

  • The length of your promo video

Nowadays, most people don’t have enough time (or patience?) to watch lengthy videos. That’s why we recommend recording 2-5 minute promo videos that contain as much useful information about your products as possible.

Remember, the shorter is a video, the more chances it has to be watched.

  • Possibility to look at the video script

Some YouTube influencers like to be the ones in control. They make all the decisions in regards to the video on their own and refuse to negotiate on any point.

That’s why it’s better to discuss it in advance if you can look at the video script and change something according to your own vision.

  • Ways of resolving any issues

It’s a sad fact, but many people do not fulfill their promises. So, you need to discuss it in advance what both of you will do if anything goes wrong.

The best way is to make a contract with the blogger and clearly define all the terms and conditions. However, if this is not possible, just write a detailed list of your needs and wishes. Discuss it with the blogger until you come to an agreement.

5. Choose a great product from your store and send it to the influencer

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This step is the easiest one. Just go through your dropshipping store and choose a product you like and want to advertise.

If you have any problems at this stage, feel free to read our article on how to find the best products on AliExpress and follow our tips.

6. Ask the blogger to show you the video before publishing it

As it has been said, you need to check the promo video before it will be published.

Here are some reasons for this:

  • The final video may have a low quality or contain factual errors
  • The blogger might not fulfill the terms of the contract
  • The YouTube influencer can change something in the script without notifying

It’s not easy to change something in a ready video. However, if you notice some obvious mistakes or unnecessary details that you don’t like, don’t be shy to tell the blogger about it.

7. Answer all the comments in the comment section after the video is published

Once your video has been published, it’s time to monitor people’s reactions, read comments and answer them. Be ready to accept criticism because it’s impossible to look nice for everyone, but don’t take it personally.

Remember, even if people criticize you, your store or your products, you don’t have to lower yourself to their level! Be extremely polite and respectful because reputation is made in a moment.

Answer all comments

8. Track and analyze your results

The last step is analyzing results and defining problems.

The best way to determine that people came to your store thanks to your YouTube influencer marketing campaign is to offer promotional codes. These codes are great to motivate people to go to your store and buy something from you.

What’s more, we recommend you to regularly use Google Analytics and monitor how uploading promo videos influences your traffic and sales.

Without a doubt, YouTube influencer marketing is worth it. People like video content, which makes this marketing tool perfect to build your brand, collect leads and promote products you want to sell. Use it regularly and you’ll find yourself among the lucky ones who hit a jackpot and built a highly successful dropshipping business!

Read about youtube influencer marketing.

12 Facebook Statistics Entrepreneurs Need To Know To Grow Their Business In 2022

What do you need to make your online business take off?

Right, it’s a proper marketing channel to promote your products. Social media is one of them. And your social media strategy can’t get along without Facebook.

Here are some Facebook statistics business owners and marketers need to know to get the most of this platform.

Love it or loathe it, but the world is changing.

We need to recognize that it’s a totally different place than we lived in several decades ago. And all this is connected with the progress which is moving forward at lightning speeds.

And what should you do in this situation? Actually, you only have two options.

You may try and make good use of all these novelties the digital revolution has brought about.

Or.

You could brush it off and let others reap the harvest of the changes.

The choice is up to you.

Now let’s talk about Facebook, and how entrepreneurs can benefit from this social media.

The impact this company has on the way people live is huge.

You should remember that the number of Facebook users runs to more than 2.3 billion people. What is more, a billion monthly active users signs in and uses this social media platform for a number of reasons.

They check their newsfeed, browse photos, chat, and these actions represent inseparable parts of their everyday life.

Believe it or not, but some average Facebook users have no idea what the Internet is. They just confine themselves to using the platform.

And this is just the tip of the iceberg!

If you’ve already grabbed the chance the digital revolution provides and launched your online business, then, you’re in for a treat. Facebook gives entrepreneurs a unique opportunity for growth.

Big companies such as Nike continue spending a fortune on their advertisement. And in the past, it was the only way to make hundreds of millions of people around the world aware of your company.

The appearance of Facebook and Google along with other similar tools was game-changing.

Need some clients for your online store? Here they are, waiting for you!

By using Facebook, you can not only save your money but also show your commercial to the exact audience you need instead of wasting your breath.

Put simply, it is cheap and efficient.

Sounds promising, doesn’t it?

So, we suggest you go through some Facebook statistics entrepreneurs need to know to get a clear picture about this social network.

Facebook statistics for business in the USA: 80% of the US citizens use Facebook

7 Facebook Statistics Every Entrepreneur Needs To Know To Grow Their Business

According to Pew Research center Facebook is the second most popular social network in the USA after YouTube.

Despite the fact that 85% of Facebook users come from other countries, this Facebook statistic looks really important for business owners in the US.

And it’s logical. The US market is the most tempting piece of the pie for online entrepreneurs.

The fact that Facebook allows you to reach about 80% of the US population makes this platform especially attractive for promotion.

Facebook users statistics: Most Facebook users are from India

Although two of three Americans use Facebook, another country bears the palm at the highest number of people using this social platform.

According to Statista, India is far ahead of other countries at using Facebook, while The United States holds the second position.

About 71% of US Facebook users visit the site every day

Do you think social media addiction exists?

Meanwhile, scientists are arguing whether or not to include it in the list of psychiatric disorders.

Why?

It could be due to the fact that in the USA 74% of Facebook users can’t go without looking into their accounts at least once a day.

Is it an addiction?

I don’t know… They may not want to miss something. Your ad, for instance.

Facebook statistics on the time spent: 100 million hours of daily video watch time

It’s not a secret for anybody that video advertising is a significant promotion tool. This fact is verified by the video ad Facebook stats which tell us that at the moment 100 million hours of daily Facebook video views are registered. Impressive, isn’t it?

Now think about the fact that there are over 60 million active business pages on Facebook. Is it necessary to explain that this social media platform has great potential in terms of promotion?

Facebook statistics on the user age: 51% of the US teens use Facebook

Every online entrepreneur should have a clue on how their target audience looks like.

What kind of people are they? What bothers them? How old are they?

Well, if your audience includes teens, Facebook could be a helpful tool to reach them. According to a conducted research, over half of the US teenagers constantly use this social network, though, Instagram, Snapchat, and YouTube hold the leadership positions.

More women than men use Facebook in the USA

One more interesting fact about Facebook users in the USA is that women tend to use this social network more than men do.

A study by Pew Research Center shows that three-quarters of women in the US use Facebook, while only 63% of men in the USA make their choice in favor of this platform.

96% of Facebook users access it with smartphones

Going mobile is vital.

People are always on the go nowadays. So, they get information and handle everyday problems by using phones and tablets.

Besides, for many people around the globe, the only way to get access to the Internet is through their smartphones.

In 2014, Mark Zuckerberg claimed that Facebook had become a mobile company. And now, 96% of its users access the website through mobile devices.

It’s good news for entrepreneurs, isn’t it?

They can reach more customers by promoting their products on Facebook to mobile device users.

In most cases, they use smartphones and tablets in order to get online at any time and any place. And if the users are online most of the day, they are more likely to see your ads.

Facebook keeps growing

Of course, the scandals around Facebook could sow a seed of doubt about its prospects.

There were a lot of threats made by Facebook users to quit the network due to privacy misuse.

However, after Zuckerberg made his apology and promised to work on the flaws, the scandal seems to blow over.

All the worries that Facebook could lose its popularity turned out to be unsound.

The company said that the number of users keeps growing together with Facebook’s annual revenue, including Facebook advertising revenue.

78% of US consumers discovered retail products to buy on Facebook

Facebook not only connects people together but also people to brands and products.

In fact, more than half of Facebook users have used the platform to search for products, with the wide majority of them successfully coming across the new product on Facebook’s News Feed, Pages, and Groups.

As a whole, Facebook users don’t just spend their time chatting with each other or sharing news about their lives, but to discover and research for inspiration. This kind of information can be very valuable for marketing specialists in order to make the customer journey that much better. As a result, his will lead up to businesses driving more sales.

More than 200 million small businesses use Facebook

Around the world, many businesses use Facebook’s tools for various marketing purposes.

One of the most popular tools is the Facebook Page. Here, business owners can share their information about their business. For example, they can display their contact information, address, description of the products or services they offer. This information allows to greatly increases the online presence of the business.

Facebook pages open many opportunities for businesses. First of all, you can reach one of the world’s largest communities.

Furthermore, any business can connect with an audience and find people who are interested in their offering.

Want awesome ready-to-go marketing campaigns of trending products optimized for Facebook? Meet Sellvia! It’s your chance to become a business owner without lifting a finger. You get access to a catalog of best-sellers with professionally made promo materials that you can sell from anywhere!

In essence, Facebook is your chance to increase brand awareness and advertise to the people.

Facebook users spend 58 minutes per day and 19.5 hours per month

When it comes to time, the average Facebook user spends approximately 58 minutes per day and 19.5 hours per month on the platform.

Scrolling the newsfeed can be popular during any time of the day, and during any past time, whether it’s in the middle of a workout, or during morning hours when you’ve just woken up, or on your way to work – Facebook plays a crucial role in the daily lives of the consumer.

Facebook’s users spend more time on this platform than users of other major social media platforms. In comparision:

  • Instagram average user spends 53 minutes on the platform
  • WhatsApp average user spends 28minutes on the platform
  • Twitter average user spends 1 minute on the platform
  • Snapchat average user spends 49.5 minutes on the platform

It’s important to know these statistics because it helps increase the chances of consumers being exposed to potential advertisements.

86% of US marketers use Facebook for advertising

Being the largest social media platform out there, a vast majority of marketers see it as the perfect place to market their products or services. For example, in the US, 86% of marketers use it for marketing purposes.

Even if you’re just starting your business, or you’re a seasoned business owner, Facebook is the perfect place for you to market your business. Not only because it has a large audience, but also because all kinds of content works well when it comes to sharing it on social media.

Moreover, marketers can also directly interact with their customers and improve their relationship with them.

There is something in our life you may love or hate but can’t ignore. Such things shape the way we live. You just need to know about the opportunities they open up. Now, you have the necessary Facebook statistics business owners need to know, and what this platform can give your online business. So, put it to use!

Read about facebook statistics for business.

10 Psychological Triggers To Make Your Sales Grow

Every purchase comes down to decision-making process. The good news is that you, as a dropshipping entrepreneur, can steer this process to making your clients buy from your store. And we’re going to list the necessary psychological triggers to pull this off.

Purchase triggers in action: Airbnb case study

Have you heard about Airbnb?

Most likely, you have: this company is well-known worldwide. But, do you know that its path to success wasn’t plain sailing?

The founders of Airbnb had tried to launch it several times before the company picked up steam.

One of their attempts was in 2008, during the US presidential election.

Obama vs McCain. Their debate took place in San Francisco, where the entrepreneurs lived. Plenty of people were expected to arrive. A great event to get the ball rolling for such company as Airbnb, isn’t it?

Right, but…

The main pain in the neck was funding the project. The sum of money they had wasn’t enough. The businessmen had to think something up. And they did!

They bought tons of breakfast cereal. Then they designed boxes in “Obama/MacCain” style, filled them with the cereal and sold them out.

Although the price was $40 for a box, which was about 10 times higher than the same cereal in the original package, people saw fit to buy it.

The profit was abundant to cover all the expenses. Moreover, their experience encouraged a famous investor to fund their Airbnb venture.

Psychological triggers to make customers buy

That is a great story, right?

Besides, it’s a case in point of how psychological triggers work.

Against their better judgement, people preferred to lighten their wallets for the cereal they could easily buy ten times cheaper.

How come?

It’s simple. Just 5% of the decision-making process take place in our conscious mind. The subconscious (emotional) mind takes care of the rest of it.

Airbnb founders touched a chord with American customers – got the emotional response.

This is what every dropshipping entrepreneur should work towards to boost their sales.

Do you want to boost sales with an online store with top-selling products from a supplier with direct access to one of the world’s most lucrative market? Meet Sellvia – the #1 US dropshipping supplier with all the solutions, tools, and instruments you need to build a successful online business and sell to US consumers from anywhere in the world. Find out more information here!Yet, what could you do if you don’t have a degree in psychology? What are the triggers to make customers buy?

Actually, you need no smoke and mirrors to help people make up their mind in your favor. There are some tried-and-tested ways and we’re going to list them.

1. “Free” word triggers people to buy

Thanks to psychological triggers two main things are deeply rooted inside human mind: avoiding pain and gaining pleasure.

The “free” word means the both of these things for customers. It means they can get what they want, which is pleasant. And they don’t have to give something for this – which is painless, to put it simply.

So, do your best to include the “free”word in your offers. For instance, “free shipping” is a phrase that works brilliantly! And it doesn’t actually have to cost $0: just include the shipping cost in the total item price to make it look affordable. By the way, you can read more about finding the cheapest shipping option here.

2. Create limited offers

Do you regret missing a chance of a lifetime?

Not buying bitcoins in 2008, for example?

Not the best feeling, is it?

Right, people don’t like something slipping through their fingers.

Limited offers in terms of products price and availability create the state of urgency. Customers are afraid of missing out some benefits. For example, let’s suppose you offer 30% off some of your goods for only 2 days. Many people who are on the verge of making the purchase will eagerly seize the opportunity.

It becomes much easier to implement this if you have the necessary marketing tools under your belt.

AliDropship team has developed a range of helpful tools while running its own online stores. Now, you can easily get them for your business as well. What psychological triggers cause impulse buying? For this purpose, you can install Countdown Timer that pushes customers to make a purchase by showing they’re running out of time.

Another useful piece of software to make your clients pull the trigger is Promo Banner add-on. It will grab your store visitors’ attention and make them aware of the special offers.

3. Tell customers what to buy

Do you always know what you want?

People like to think they do. In fact, making a choice is a difficult and quite stressful process. Our subconscious mind is looking for some help to make a decision. Speaking frankly, we’re being confused when deciding.

Thus, you can drop customers some hints while they’re visiting your site. In other words, you can literally point out what to buy.

This practice is widespread. When sitting at restaurant, you may see some dishes in the menu put in boxes to stand out from the others. This makes visitors more likely to order them. By the way, usually these dishes are the highest margin ones.

So, what could you do?

A great way is to show customers which products were recently sold in your online store.

Fortunately, you have a tool to bring it off – Recent Sales Pop-Up. Take and use it. You are welcome.

4. Use upsells

upsells are great psychological triggers

The first step is always the hardest.

The hardest part of making a purchase is to make a decision. If customers have already decided to buy an item, their doubts and resistance wear away.

If they’re ready to give some money for a product, what holds them back from spending a bit more?

Good sellers know that this moment opens up the best opportunity to make some extra money.

So, when your clients are going through the checkout process, it’s the upselling time. You can offer them some improved versions of the initial product that cost more or some cheap additional items which go well with it.

Anyway, it’s not a big problem with Upsell add-on developed by AliDropship.

5. Use “9” in your prices

psychological triggers using the number "9" in your prices

Which number is larger – 7 or 8?

Of course, 8!

Obviously, 8 is also larger than 7.99. But, the difference is miserable.

Whether your product price is $7.99 or $8, it doesn’t make a big difference in your business. But, here’s some psychological trick. Customers unwittingly pay the most of their attention to the first figures.

So, if a price is $6.99 instead of $7, the customers only see “6”. This pulls the trigger in their minds and they’re more likely to make a purchase.

It’s not a brand new thing, but it still works like a clockwork.

6. Build credibility

psychological triggers build credability

Trust is a must!

It’s one of the most important and efficient psychological triggers in the dropshipping business.

Before making a purchase from an online store, customers need to make sure it’s trustworthy. Thus, your goal is to demonstrate how credible you are.

First, you should get acquainted with your clients. People will rather buy from a store with some background than one they know nothing about. Therefore, you need some story.

For instance, your website needs an “About us” page. There, you can tell customers when and why you started your venture and so on.

Besides, you can increase awareness about your online store through social media. Social Rabbit plugin could give you a hand in pulling this off.

Another thing which is necessary to build your online reputation is customer reviews. People tend to believe the same people as they are: regular consumers who share their honest feedback.

Luckily, you can easily get the necessary feedback on AliExpress while importing products to your store. For this, you just need to install AliDropship Chrome Extension. Apart from the opportunity to add customer reviews, it has many other useful features, which you can learn about from this article.

Having the story and positive comments will definitely win customer trust.

7. Give to get

psychological triggers give and you will recieve

We don’t like being obliged, do we?

This feeling weighs us down and we want to get rid of it as soon as possible.

If you give customers something for free, the responsibility to return the favor will lie with them.

For example, you can send free coupons with some discount on the future purchases to your clients. This is highly likely to make them feel compelled to buy something.

8. Add a “recommended” pricing option

 

Sometimes, if an online consumer can’t decide what to purchase, they just leave the online store.

To make sure this doesn’t happen, or at least lower the chance of this happening, you can suggest “the best pricing” option for them.

But don’t offer them the cheapest option, opt-in for a medium or large package. However, make sure there’s value in it for them, otherwise, you risk losing potential customers.

9. Implement a curiosity technique

People are curious by the nature and if you provide them with something that catches their interest, they won’t be able to resist the temptation.

So provide them with an itch they just have to scratch, for example, start an intriguing story but don’t finish it.

Let their curiosity and imagination take over, so they start moving in the direction you’re most interested in – a sale.

10. Increase your credibility with numbers

Showcasing specific claims, will make your venture seem more believable.

Natural numbers have a knack for getting rid of natural skepticism. However, some numbers are more convincing than others.

Don’t mislead your consumers by trying to show fake numbers, be real with them, and demonstrate the real thing. This way, your customer base will have more belief in you and what you do.

A good salesperson has the combination of knowledge and the necessary tools. Now, when you know the psychological triggers, you have the knowledge. And you could choose one of the listed add-ons to put it into practice. Or you can outfit your online store with the whole range of marketing tools conveniently combined in a single Add-on Bundle. Good luck!

Read about psychological triggers.

Important Social Media Stats & Trends For 2022

We are almost in 2022! And now is the best time to briefly recap the top statistics and trends of 2021 and see what we can expect in the upcoming year.

A new year means that there are a lot more things business owners should keep their eyes on in the new age. After all, most of today’s biggest social platforms blew up in the past 10 years. As you get ready to start new campaigns and strategies for your business in the new year, consider some of these facts and trends about the current state of social platforms.

What are social media statistics

If you’re reading this article or have used any form of social media in the past few years, you very likely know what social media statistics or analytics are. They are data based off your account activity and followers – engagement rate, numbers of likes, video videos, what kind of posts do well, what kind don’t do well, etc. They’re extremely crucial to monitor and care for to ensure success on social media.

Why do social media stats matter

You can post as much content you want, but without statistics or analytical data, you won’t know what is working for your brand and audience (and what isn’t). Statistics will tell you what kind of posts your followers interact with more in terms of likes and comments, helping you better gauge your overall content strategy – meaning your video, imagery, and even post copy can change – for the better.

However, considering how much social media platforms have evolved in recent years, trends in social media have changed, so factors you should be looking for in 2022 are changing as well.

What social media trends are important now

As we enter the new decade, the emphasis on (and consumer demand for) video content and customized content is greater than ever. This means as a brand, you should shift your focus and zero in on these segments:

  • Influencers & Micro-Influencers

The past decade coined the term “influencer” and a new wave of personalized marketing to millennials and Gen Z. Interactions with influencers are a relatable way to connect to a younger audience for your business. Essentially a spokesperson, an influencer integrates your brand and its products into his or her lifestyle, in turn selling it to his or her audience. Recent studies show influencer marketing to be at $15 billion for 2022, influencers are a continued force to be reckoned with in 2022.

  • Video Content & Ads

95% of people retain marketing messages in a video.

It’s estimated by Social Media Week that by 2022, the number of videos crossing the internet per second will approach 1 million ( 82% of internet traffic). Engaging story-telling in campaigns and ads is a huge trend, and will be what engages audiences as opposed to straight-sell content. If you want to capture your niche and followers, be sure your creative juices are running at full speed in 2022.

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If you want to advertise, traditional news feed ads are so last decade. With the rise of Stories on Instagram, Snapchat, and Facebook, Story Ads are positioned as a much more interactive and engaging solution (and some platforms such as Twitter allow for minute-long ads)

One other thing to consider for video for 2022 – short and catchy is becoming a trend, all thanks to the explosion of Tik-Tok in 2019. Giving users the power to publish 15-second video clips, the Chinese-owned app challenges brands and influencers to capture audiences in a shorter time frame.

And remember – never neglect mobile for video (you just can’t anymore in this day and age). Analysts report that 92% of mobile users share videos with others, creating a great opportunity to have your content go viral. And it’s predicted that while 60% of people film videos horizontally on their phones and 75% of users view videos horizontally, there may be a shift towards vertical video in 2022. The reason being is that by default, smartphones are oriented vertically, so it’s easier for users to view a video (in full screen) if by default it is already in vertical orientation. This helps boost the retentiveness of video messaging without any screen orientation fumbling or black space (which is important), as a whopping 95% of people retain a marketing message when they consume it through video.

  • Social-integrated shopping

In 2022, shopping on a website might just slowly become a thing of the past. Instagram launched Instagram Checkout in March 2019, changing the way users can shop and interact with brands. By creating a click-to-checkout system, all without requiring a user to leave the app, Instagram elevates the ecommerce game in a social world. Facebook also has a Facebook Shop feature that can allow users to shop right on the platform as well.

It’s all about more engaging experiences that are convenient.

Interaction with a brand about its products, services, and inquiries unlocks a true connection.

  • Greater Authenticity & Connection

Consumers today are more and more about connecting with a brand at a personal level (after all, this makes for a deeper consumer-brand connection, which leads to greater loyalty). In fact, Stackla has found that 86% of consumers value authenticity when deciding on items to like and support.

So what is authenticity? It’s the belief that something is true, real, and honest. And Facebook Business states consumers are migrating towards one channel for this – Facebook messaging businesses. People are used to messaging one another and getting responses quickly, so they’ve come to expect that from businesses and brands as well. The interaction with a brand about its products, services, and inquiries unlocks a true connection – people feel as if they’re speaking with a person face-to-face.

And this way of connecting goes beyond Facebook. On Twitter, it’s important to have regular conversations with customers and respond to questions and concerns. On Instagram, consumers tend to DM brands directly or have questions in post comments – be sure you are mindful of this, and also what you post. Have informational blog content or studies or publications that relate to your products? Share them through a post. The more you present your brand as a knowledgeable expert in your field or niche, the greater trust and connection you can make with a customer.

Lastly, remember on any platform, user-generated content (UGC) is a goldmine for authenticity. Images and videos from your followers showcasing your items or service are like real-life testimonials to your brand. When users stumble upon this, they gain a deeper sense of trust in what your business can offer.

What social media metrics are important now

So with all you know about current trends and what consumers expect, you should pay special attention to:

  • Engagement rate on videos
  • View count on videos
  • Click-through rate on videos
  • Bounce rate on shopping
  • Click-through on shopping
  • Average response time (how fast you respond to customers)
  • Customer and follower feedback

These metrics may differ from platform to platform or vary by metrics apps or third-party analytics, but the general idea is to keep eyes on your video performance, how well customers respond to your integrated shopping features (if you plan to utilize this), and of course – how fast you are responding to your customers and how they feel about you as a brand.

Social media metric apps to consider for 2022

So with all these new trends and demands in the new decade, you’ll need more advanced metrics to help you monitor your content. Let’s take a look at 3 apps and service that can help you handle all that you need to be on top of:

  • Netbase

How To Track Important Social Media Stats In 2020

With over 2.3 billion users, Netbase boasts deep monitoring of competitors, customers’ likes and dislikes, and image analysis, all the while providing insights such as which influencers work best for your brand and what trends are up-and-coming in different parts of the world (allowing you to have a head-start).

  • Keyhole

How To Track Important Social Media Stats In 2020

Built to analyze hashtags, follower behavior, conversions – and top influencers and their stats, Keyhole is not to be missed. With Keyhole, you can discover peak engagement times of your audience, demographics of users who hashtag your business, and see real-time data on your competitors (and what your followers are saying about them).

  • Hootsuite

How To Track Important Social Media Stats In 2020

An OG but a goodie, Hootsuite is valuable due to its ability to segment your posts and tasks by social platform, whether it’s Twitter or LinkedIn or Instagram. The app also features built-in analytics to monitor performance in one glance so you can have eyes on all your social efforts in one place.

And remember, Facebook and Instagram alone have built-in metrics to capture your ad, Story, and shopping efforts, so be sure to monitor those from time to time to measure your campaigns and their effectiveness.

Social media user statistics in 2022

It’s absolutely crazy to think about how far and deep social media has infiltrated our daily lives. People spend tons of hours every day on their devices.

  • How many people are using social media today

As of October 2021, there are 4.55 billion social media users worldwide.

However, wait, that is not all. Compared to 2017, that is an increase of 32%! In addition, that is in just 5 years.

By 2025, the number of social media users is expected to increase to almost 4.4 billion.

Impressive numbers, right? Such statistics showcase the growing trends and reliance of consumers on social media, which in turn, creates a clear opportunity for ecommerce businesses worldwide.

  • Social media usage by region

If we look at what’s the highest activity of social media by region, there are 3 areas with the highest number of social media users located in Asia.

At the top of the list is Eastern Asia, where more than 1 billion people use social media. That shouldn’t be a surprise, since the region consists of China – the world’s most populous country.

At number 2 is Southeast Asia, with more than 480 million users. Followed by Southern Asia with 470 million users.

At numbers 4 and 5 respectively are North America with 329 million users, and South America with more than 270 million users.

  • Social media usage by generation

For this part of the article, we are going to turn to a study conducted by SproutSocial.

Generation Z (ages 18-24)

Let’s start off with the youngest generation. Gen Z or Zoomers are extremely online. What’s more, most of these users have had some kind of social media presence for more than half their lives.

66% of Gen Z consumers state that social media is an essential part of their lives. However, their reason for being active on social media differs from other groups. Their main reason for using social media is to “kill time” instead of connecting with family or friends.

Millennials (ages 25-40)

72% of millennials state that social media is an essential part of their lives. Other reasons to use social media they state: communication with family and friends (61%), to kill time (51%), to learn about new trends (47%), to get breaking news (43%).

Generation X (ages 41-56)

Gen X has adopted social media similar to millennials. A whopping 74% of Gen x say that social media is an essential part of their lives. Their platforms of preference are YouTube and Facebook. This is most likely due to the reason that they want to stick to the platforms they are well familiar.

Baby boomers (ages 57-74)

Only 40% of this age group considers social media to be an essential part of their lives. A larger percentage of these people (73%) use social media to stay connected with friends and family. However, boomers still browse as much as everyone else. Moreover, 53% state that they use social media to kill time, which puts them on the same level as other generations.

Like Gen X, their platforms of preference are Facebook and YouTube.

  • Daily time people spend on social media

The typical user spends 2 hours and 25 minutes on social media every day. That equates to almost one full day of their life each week.

However, as you can imagine, the time spent on social media significantly differs from country to country. For example, Filipinos are the world’s biggest consumers of social media, spending an average of 4 hours and 15 minutes per day on social media.

On the other side, users in Japan spend less than an hour a day on social media, more specifically 51 minutes.

  • Popular social media platforms by demographics

To develop a proper social media strategy, it is crucial to understand the audience and their demographics.

Since you’re already aware of the number of people using social media, let’s dig a little deeper. Let’s uncover the most popular social media platforms, and their user specifications such as age, gender, etc.

Facebook

As of 2021, Facebook has 2.89 billion active users, making it the most popular social media platform in the world.

Here is a detailed look at the age of Facebook users:

  • 86% of people ages 18-29
  • 77% of people ages 30-49
  • 51% of people ages 50-65
  • 34% of people that are 65+

54% of Facebook users are female and 46% are male. On average, Facebook users spend 35 minutes per day on the platform.

YouTube

The video creating and sharing platform has 2.29 billion monthly active users.

Here is a detailed look at the age of YouTube users:

  • 81% of people ages 15-25
  • 71% of people ages 26-35
  • 67% of people ages 36-45
  • 66% of people ages 46-55
  • 58% of people that are 56+

The average YouTube user spends 11 minutes and 43 seconds per day on the platform.

Instagram

In 2021, Instagram’s user count has accumulated to over 1.39 billion users with 500 million active daily users.

Here is a detailed look at the age of Instagram users:

  • 67% of people ages 18-29
  • 47% of people ages 30-49
  • 23% of people ages 50-64
  • 8% of people that are 65+ years old

51% of Facebook users are female and 49% are male. On average, Facebook users spend 53 minutes per day on the platform.

Twitter

The app that allows users to reach practically any person, or even business, in the world by simply tagging the in a Tweet.

There are over 463 million monthly Twitter users.

Here is a detailed look at the age of Twitter users:

  • 38% of people ages 18-29
  • 26% of people ages 30-49
  • 17% of people ages 50-64
  • 7% of people that are 65+

The user base is 50% male and 50% female. The average user spends about 3.3 minutes per session.

TikTok

The most popular app in 2019 and 2020 has a whopping 1 billion active users to its name. That’s a very impressive number considering this is the “youngest” social media platform on this list.

A full breakdown of the age of TikTok users;

  • 25% of TikTok’s active users accounts in the U.S. are people aged 10-19.
  • 22.4% of TikTok’s active users accounts in the U.S. are 20-29.
  • 21.7% of TikTok’s active users accounts in the U.S. are 30-39.
  • 20.3% of TikTok’s active users accounts in the U.S. are 40-49.
  • 11% of TikTok’s active users accounts in the U.S. are 50+

The user base is 40% male and 60% female worldwide. In the United States, however, female users outnumber males 2:1.

Snapchat

Over the last several years, this social media platform has become especially popular among teens and young adults.

Snapchat has 538 million active monthly users.

Here is a detailed look at the age of Snapchat users:

  • 53% of people ages 15-25
  • 34% of people ages 26-35
  • 18% of people ages 36-45
  • 11% of people ages 46-55
  • 4% of people that are 56+

The user base is 38% male and 61% female. The average user spends about 30 minutes per day on the platform.

SUMMARY: With upcoming trends in video and influencer power, the statistics you should have your eyes on in 2022 have changed. Be sure to continue efforts on creating engaging and authentic content and to use built-in and paid metric tools to monitor your dropshipping business performance.

Read about social media stats.

How To Boost Your Instagram: Tips For You From Top Brands Across The Globe

Are you an entrepreneur working with eCommerce? Is it interesting for you to boost your Instagram? This article will provide you with detailed information on how to use this social network for the benefit of your business and boost your Instagram engagement, in principle.

What’s the reason to boost your Instagram engagement?

To date, the most visited websites worldwide are social networks. Tons of people use them everyday for chatting, sharing photos, and so on. Moreover, they are extremely popular not only among teenagers, but among the users of all ages. What does it mean for you as an eCommerce business owner? In fact, it gives you an opportunity to use social networks to promote your business.

Why are we going to talk about Instagram today? Actually, there is little wonder. Nowadays Instagram, owned by Facebook, is a platform for sharing photos with the highest number of users.

How many people log in each month? According to Statista, there are more than a billion active users.

How to boost your InstagramSo, is it really wise of you to lose a tempting opportunity of boosting your sales by means of this social network? Of course, it isn’t.

How you boost your Instagram and use it for the benefit of your business?

We have prepared 10 most useful tips for you on how to boost your Instagram and make it work for your business. Here they are!

#1 Create a brand

Top brands boost Instagram

A strong brand is extremely important for any type of business. And, especially, if you deal with eCommerce.

Building a memorable brand image, you enjoy a whole range of long-term benefits. For example, you get the opportunity to establish an emotional connection with your followers. After gaining a loyal audience, you will find it much easier to introduce and promote new product offerings and raise awareness about your business through word of mouth. What is more, having created a strong brand once, you’re highly unlikely to lose all of your customers in case of unexpected business faults or advertising experiments gone wrong.

#2 Optimize your Instagram bio

Top brands boost Instagram

An Instagram bio that is written in a proper way is a vital element of your Instagram monetizing strategy. For you, as the account owner, it means the chance to tell your potential clients all about your business while keeping it short and to the point. You have only 150 words to do this. That’s why we are eager to give you several tips on how to optimize your Instagram bio!

First of all, specify the niche where you conduct your eCommerce activities. It will help the Instagram users find your account faster and easier.

Also, we recommend you to use emojis because they enhance the readability of your bio.

Of course, don’t forget to spice up the bio with a couple of relevant hashtags.

For more experience-based AliDropship tips on writing a great Instagram bio, please go to this article.

#3 Think of how to boost your Instagram followers

How to boost your Instagram

The number of followers of your Instagram business account is also extremely important. Take one step at a time and start small: first of all, try to get 1,000 subscribers.

Achieving this milestone, you’ll be able to proudly write that you’re a micro influencer in your Instagram bio 🙂

There are multiple ways of how to boost your Instagram likes and the number of followers. For example, you can launch a giveaway, pay more attention to your posts’ content, and even use awesome semi-automated software to enhance your Instagram activity.

Your ultimate goal is to reach the audience that is going to be really interested in your business offers. In this case, it will be much easier for you to convert these people into customers and long-term clients.

#4 Use social proof and user-generated content

Top brands boost Instagram

Social proof plays a huge role in your brand image creation and support. The posts containing authentic reviews from your clients can also contribute greatly to your Instagram monetizing strategy. In fact, they can improve your conversions significantly and influence the number of both immediate and long-term purchases.

You surely know that most people prefer to surf the Internet and look for the information on the desired product before buying it. Social proof helps them make their purchasing decisions quicker and influences their loyalty to your brand. So, think about asking your buyers to leave their reviews and send their photos showing your products in use. It’s a good idea to reward them with a coupon or any other special offer!

#5 Use hashtags to boost your Instagram likes

Top brands boost Instagram

The right hashtags let Instagram users find your posts more quickly. The reason is simple: hashtags contain a clickable link that makes it extremely easy for people to navigate through billions of posts.

When running an account on Instagram, you should know that it’s allowed to use up to 30 hashtags in one post. Of course, it doesn’t mean that all your posts should include 30 hashtags! In fact, it can harm you post appearance and make it look spammy.

By the way, if you want to interest as many potential clients as possible, you should use more broad hashtags. For example, if you sell smartphones, it’s perfectly fine to write a specific hashtag like #honor10i under your post, and also put something more generic like #smartphone next to it.

Remember that Instagram doesn’t like when you collect several hashtags and use the same combination of them in all of your posts. Variety is your key to success!

#6 Make entertaining posts

Top brands boost Instagram

One of the main purposes of your business Instagram account is to inform its visitors and followers about your products and services. Still, it’s a great idea to mix these product-oriented posts with educational, entertaining, and fun entries to keep your audience interested, engaged, and curious to follow you.

It’s not a secret that most business accounts include entertaining posts. And do you know what? They are very popular! In most cases, such posts have even more likes and shares than any single-purpose posts. Why?

We believe it’s all because Instagram’s primary idea is to share photos. It means that when people check their Instagram feed, they just want to have fun and see something interesting and catchy. So, give them what they want, and they will be more likely to subscribe! You need to understand that people are very tired of persuasive advertising. They want to a break of it. And that’s exactly what entertaining posts do.

#7 Post videos

Top brands boost Instagram

If you’re wondering how to boost your Instagram with ease, think about shooting different types of videos! Demonstrating your products in use, educating your followers and sharing something valuable with your audience, you interest your potential clients and give them the unique content they’re here for. Using this marketing strategy, you have an opportunity to increase the level of loyalty to your company. By the way, did you know you can create exciting product videos even if you have nothing but this item pictures at hand? Read this article to find out more!

#8 Work with influencers to extend your reach

Influncer marketing is a paid relationship with another Instagram account with a larger, engaged follower base. Ideally, the audience of the influencer who you are cooperating with should be similar to yours or allows you to tap into a new base of people who you’re trying to reach.

This kind of relationship does cost money, but finding the right influencer can be a very cost-effective way to sell your products and grow your following. Still, please pay attention to the fact that there is no need to chase the bloggers with several million subscribers! They often ask to pay quite a lot for the promotion, and your ad campaign risks to become unprofitable.

 

influencer marketing instagram boost

Here’s how Subaru has integrated influencer marketing. Back in 2017, when the car brand launched its new Impreza cars they’ve engaged 20 bloggers in their influencer marketing campaign. Each created an original post featuring the new car. Here is Zach King’s post, a famous social media influencer known for his mind-blowing videos.

In fact, there is nothing difficult about it. You need to find a blogger who’s popular enough in the same niche you deal with. This blogger will promote your product or service in his or her account.

#9 Run contests

ECommerce Intagram tips

If you want to drive more potential customers to your Instagram account, you can try running contests and giveaways. Remember that they lead to a short-term boost in sales and traffic, and the effect doesn’t always last for a long time.

However, it’s a great tool if you want to attract the audience’s attention in the run-up to some special event, holiday, etc. To learn how to make the most of your Instagram giveaways, please go to this article.

#10 Offer discounts and bonuses

Intagram tips

Giving discounts and bonuses is still a great way to draw attention to your business. However, we don’t recommend you give them for doing nothing 😉

For example, you can make them available only for those who follow your account. Or, it’s a good idea to make special offers for those who have already made a purchase from you and posted their review online as we’ve already covered it above.

#11 Avoid fake followers

There’s a big difference between an Instagram account with real followers and one with fake ones. At first, it might be very tempting to simply purchase some Instagram followers, however, the end result can have a very negative effect not only on your social media account but your business as a whole.

Here are the common traits that Instagram accounts with fake followers have:

  • No engagement

Even if you have hundreds or even thousands of followers, how many of them are going to like, comment, or share your posts? The answer is simple – none of them. As a result, your Instagram account will have zero to no engagement removing the point of a social media account.

  • Mislead new followers

Having an Instagram account with thousands of inactive followers can lower the account’s credibility, resulting in real users leaving your page. Don’t trick people into following you, instead, build trust and long-lasting relationships for better engagement.

  • No sales

It may be easier to purchase followers, but these inactive users won’t be purchasing anything from you. There’s a reason why people follow large brands on Instagram – they either simply like the brand or enjoy the content it creates. These are real consumers who bring monetary value to a business.

Real Instagram users can share, like, comment, and engage with your Instagram posts, they enjoy it when someone on the other side is responding to them.

starbucks instagram boost

Let’s look at Starbucks for example. Their Instagram account is filled with aesthetically pleasing images of their drinks and people enjoying their drinks. They make it a point to respond to as many followers as possible, which is why they’re so successful at engaging with their audience.

#12 Manage a consistent content calendar

If you’re looking to boost your Instagram profile then one aspect you need to pay special attention to is your content. If you want to attract more followers, then you need to avoid posting your content at a random time.

To help you with this, keep to a regular posting schedule, or in this case a content calendar. This way, you’ll have a steady schedule and a ready plan of posts making your life that much easier.

However, keep in mind that major brands typically don’t post more than a few times a day to avoid spam. However, it’s better to complete your own research to pinpoint when your target audience is most active on social media to make sure they see your content when you post.

Sticking to a consistent posting schedule will help you build a truthful experience for your followers and build a closer relationship with them.

#13 Create Instagram Stories

Stories are perhaps the most popular feature on Instagram. In fact, more than 500 million people use it daily. For many businesses, this is a huge opportunity for promotion, whether it’s publishing user-generated content or various behind-the-scenes photos and videos.

There are plenty of features within Stories to create fun, entertaining, and engaging content for a more unique experience.

instagram stories boost

A great example of this is the NBA’s Instagram account – it regularly posts various behind-the-scenes content giving you a little sneak peek into the post-game celebrations, interviews, and other off-the-court events. Here you can see an Instagram story of the NBA champions Toronto Raptors parade in Ontario, Canada with the famous rapper Drake.

#14 Promote your account with paid ads

Don’t forget about paid promotions. Social media, in general, is becoming more and more reliant on paid promotions. Instagram, being a part of Facebook’s incredibly in-depth ad platform, allows you to win over new customers with its eye-catching ad options.

 

Take a look at Dunkin, their Instagram account cleverly uses both stories and video to catch the attention of social media users.

Summing it up: how to boost your Instagram

Social media can give a huge boost to your online business if you treat your promotions wisely. Being one of the most popular social networks worldwide, Instagram deserves your close attention – and gives you countless ways to spread the word about your exciting business.

We hope these experience-based tips on how to boost your Instagram will be of great use to you! If you ever used any of them to boost your dropshipping store performance, feel free to share your story in the comments section below!

Learn how to boost your Instagram.

How To Get Free Followers On Instagram: Going From 0 To 15,000+

Are you a business owner or a regular Instagram user? Are you eager to know how to get Instagram followers for free? Actually, there’s nothing challenging about this. We’ve prepared for you a guide on how to collect from 0 to 15,000 Instagram followers at once!

Why the number of Instagram followers is crucial for your business

One of the most exciting things about starting up a business is creating its social media accounts. After all, 86% of brands are on Instagram – so it’d make sense to get on board for marketing purposes. Instagram is one of the hottest media platforms to connect with potential customers while building a loyal fanbase.

With tools such as Instagram Stories, Instagram Live, and DMs, there’s never been an easier way to connect with today’s consumer. And speaking of connection, just how deep is the Instagram effect? A whopping 92% of consumers stated that they ended up buying something from a company, visiting its website, or following the brand’s profile after seeing it on Instagram.

Today, we’ll cover tips and strategies you can utilize at different stages of your Instagram journey to get more followers on Instagram. They’re separated by follower count milestones.

1. Starting to 100 Instagram Followers

So you’ve got your account with your username and log-in credentials. Cool. When just starting out, there’s a lot of stuff you’ve got to do to grow Instagram followers and get your brand name out there.

  • Instagram bio

To start, make sure you have your brand logo uploaded for your profile avatar. Ensure your profile description gives a good intro into your brand, in addition to a website URL. URL is required to let your people move to your website.

Once your Instagram (and other social media accounts) are up, be sure you add the handles to your website. And if you utilize email marketing (you absolutely should if you haven’t gotten it set up yet), make sure your social media handles are also somewhere in the email like the footer. Adding your handles is important. This is truly a free way for visitors or subscribers of your brand to further connect with you.

  • Hashtags

a picture showing how to boost your Instagram account from the outset

Hashtag research that also displays “related hashtags” to help you out.

Once all that’s set up, it’s time to really dive into the heavier work – to grow your Instagram account. Research competitors to see what kind of content and hashtags they are using. How are they connecting and engaging with their followers? Compile a list of hashtags you can use for your posts – then start planning a content strategy. What kind of content do you want to post? Product shots? Motivational quotes? Brand truths and beliefs? There are a lot of ways to build an authentic brand through content on Instagram. Once you get down a content strategy, plan out imagery or photography and figure out the CTAs and post captions.

  • Tagged photos

a picture showing how to benefit from tagged photos on Instagram

The “tagged photos” tab on Nike’s profile.

Once you’ve been posting for a while, keep your eyes peeled for posts you are tagged in. You can find these in the very right-hand tab on your profile page feed. If you are ever tagged in posts, Instagram will also send you notifications. You can build a great customer-brand rapport if you respond to customers’ posts or better yet – repost them onto your own feed and tag the user. Get the right reposting apps such as Repost for Instagram or Repost app.

And while this is going on, remember to practice grassroots marketing, where you leave engaging comments in niche-related posts and relevant brand pages for exposure. This allows followers of other brands to see your name as they scroll through comments.

2. 1,000 Instagram Followers

Congrats! Once you’ve hit the four-digit mark, you’re really on your way to becoming an up-and-coming brand. By this time, you should have a good content strategy down. Since you’ve made it to such a solid number of followers, you can consider becoming more engaging with your Instagram content.

  • Instagram Stories

a picture showing options to post on Stories

Options to post on Instagram Stories.

If you haven’t already used Instagram Stories, be sure to check out the features such as “Questions” or “Polls”. They let you generate easy engagement with your audience. When users see you engaging in these ask-and-respond features, they’ll be more inclined to respond, especially if they like your brand.

If your general content posts have been going off without a hitch for Instagram, consider using a post scheduler such as Hootsuite or Hopper HQ. This will help you save time manually uploading, and allow you to focus on creating more content, be it video or images or memes, to connect better to your audience.

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H&M uses Instagram Stories to promote an eco-friendly cause.

  • Giveaways

And if you have any seasonal sales or big brand values, consider creating an ad campaign and using feed takeovers or Instagram Story campaigns to give your brand an elevated brand presence.

a picture showing how to boost the number of subscribers: start a giveaway

I Can Wines holds a giveaway for a free case of its wine.

Up the ante on incentives to follow, too. Why not celebrate the big 1-0-0-0 with a giveaway, or just run a contest? This will really take your brand above and beyond and, add Instagram followers, and show them that you appreciate their loyalty.

And although you’re in the 1,000 range, continue to engage in grassroot marketing to build up your presence in accounts similar to that of your brand or in those that your target audience would like.

3. 5,000 Instagram Followers

Four thousand followers later, it’s a great time to consider camping up your marketing efforts to attract more Instagram followers and likes (after all, look how far you’ve come).

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TMRWXTODAY partners with Dr. Shereene Idriss to share tips to its audience.

At this stage in your branding efforts, you can consider reaching out to influencers or expert figures in your business or product industry for collaborations or takeovers.

With the higher stakes, (if you have a budget), you can consider paid ads. In this case, you’ll have video or images that show up as sponsored posts in the Instagram feeds of your target demographic. This level of targeted ads can pay off in dividends if you have a lot of visitors click through your CTA and make a purchase from your website or follow your Instagram account.

And maybe you’ve done this already before hitting 5,000 followers. Yet it’s important at this point to analyze results: study your analytics for your Instagram account. Also, reassess your content strategy to see if anything needs to be changed or eliminated.

4. 10,000 Instagram Followers

By hitting 10,000, you’ve really come a long way. At this point, you should definitely have a robust strategy for your content, switching it up between photos and video and funny content and informative content.

Continue to seek out partnerships with influencers or field experts to build your social proof and brand authority. If you haven’t before hitting 10,000 followers, consider paying for ads on Instagram.

And if you didn’t hold one for different milestones, definitely think about some sort of giveaway or raffle to your Instagram followers. You can even hold multiple ones at this point and space them out to coincide with holidays or seasons such as summer or Christmas.

  • Swipe-up link

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Naked Juice utilises a swipe-up link (“Learn More”) to take viewers to a landing page.

One big thing that becomes unlocked at the 10K mark for Instagram is the ability to utilize a swipe-up link for your Instagram Stories. This makes the user experience much more seamless now, allowing viewers to access your CTA in one smooth motion.

  • Other channels

And at 10,000 followers, it’s time to consider what other resources you want to implement for your social media. You can consider hiring bigger talent to shoot higher-quality videos (if you don’t have an in-house production team). You can consider other hot platforms for brands such as TikTok or the ever-popular YouTube. Note not all platforms require a professional team (ex. TikTok is meant for being shot straight on one’s phone, while YouTube standards now favor HD quality from camera for video).

Also, you can think about expanding your blog (if your website has one). You can implement videos produced by your own company to liven up all your copy and images, or partner with industry experts to guest blog. Plus, you can do community outreach with bigger names like charities or causes that relate to your products (ex. If you sell car accessories, reach out to a driver safety awareness organization to donate some items for members). There’s so much you can do once you spread beyond Instagram followers.

5. 15,000 Instagram Followers and Beyond

Once you reach above 10,000, you’re a well-oiled branding machine. By this point, you’re probably seeing a lot of click-thrus and conversions from your Instagram to your linked content and website orders. You should continue doing everything mentioned in the milestones above.

Continue to reevaluate your content, comment back to people who engage with you, respond to DMs, and continue to produce images, captions, and video that is informative but can also brighten up someone’s day. For a brand to truly cement itself into a consumer’s heart, it has to offer something unique. It’s all about a feeling, an experience that just can’t be given by any other company.

SUMMARY: So many ideas, all showing you how to get Instagram followers for free (except for some apps you may utilize for your content). Going from zero to 100 and beyond is by no means easy, but it’s a long road of trying different content and engagement approaches to show followers (and strangers) that you are a well-informed expert (and fun, engaging brand) in your line of business.

Learn how to get instagram followers.

Beware Of These Social Media Mistakes When Promoting Your Business

In dropshipping, most entrepreneurs can’t do without social networks because they serve as great platforms for promotion. At the same time, people tend to make the same social media mistakes in marketing. Today we are going to discuss the most common among them.

42% of the world’s population uses social media. Just think about it. Almost half of humanity! That’s 3.2 billion people. That’s why social media serve as important marketing platforms, especially for a small business like dropshipping.

However, many entrepreneurs do not fully understand how to benefit from social networks to promote their companies and brands. So let’s explore the most common social media mistakes they make.

General social media marketing mistakes

a picture previewing one of the most frequent social media mistakes

  • Posting ads only

It’s obvious that all promotion channels have one and the same goal – it’s to turn people into customers. And social media are no exception. Therefore, people often start advertising the brand, which is the right thing to do, but the problem is the quantity of ads.

Don’t treat social networks as virtual billboards. They work best for content marketing, so focus 80% of your marketing efforts on valuable content and only 20% on direct advertising.

  • Having no strategy and objectives

This is a common problem for any business type and marketing method. Before doing something, one needs to decide what to do. In SMM, you should set a clear goal, think of how you can achieve it (what social media to use, what type of content, etc.) and… how to measure the results.

  • Not tracking analytics

In order to understand whether your strategy worked or not, you need to measure the results. Promoting a brand is not a goal because there’s no clear line that could show that you’re done. So, use statistics such as the number of followers/unfollowers, number of leads or sales, etc.

And don’t forget: attracting followers and engaging them is great, but if all this doesn’t influence your sales, it’s still a failure meaning you’ll have to change your strategy.

  • Not defining a target audience

When you promote your business, it’s essential to know who your customers are. You need to know their age, sex, place of residence, level of education, etc. All these aspects are necessary to create ads that convert like crazy. Otherwise, if you’re not going to define your target audience, you risk ending up with nothing.

  • Arguing with your target audience

Social media allow you to communicate with the audience directly. However, some marketers fail to make use of it. They tend to oppose their customers instead of admitting mistakes and fails, apologizing, and trying to improve.

  • Choosing the wrong tone

We’ve already mentioned that you need to know your target audience well, especially your customers’ level of education. You say, why? You have to choose the tone to use for communication. In practice, the most important issue is to understand whether your customers are young guys you need to use hype expressions for, or they’re aged people you will look pale in front of them with such a communication style.

  • Selling a product, not a lifestyle

Nowadays customers tend to buy not a product, but emotions it provides them with. Don’t forget that when you promote the products you sell. So describe what it is in detail, tell them how it will make their lives easier or more glorious, show it in use, etc.

  • Buying fake followers

While it’s very tempting to pay for fake followers in order to increase numbers, this method will not improve your actual social media presence. A fake audience is an empty and inactive audience. Besides, social networks today keep an eye on such acts and can delete fake accounts, thus causing serious reputational loss: everyone will see that more than half of your subscribers were actually fake!

  • Hide people behind the brand

Customers prefer to see whom they deal with. So if you have a whole team working on your project, feel free to introduce them to your staff. In case you’re the one who maintains your business, it’s a great idea to show your daily routine. Be sure, they will adore that!

  • Not optimizing for particular social media

One of the most common social media mistakes is to use the same approach when dealing with different networks. My guess is that people find it easier that way. However, all the channels have specific features and require different methods and strategies because they have different audiences and mechanics.

Here’s an obvious example: you can post a text on Facebook but you can’t do that on YouTube. You’ll have to repurpose your content and turn the text into a video. Similar differences apply to other networks as well.

  • Registering 5+ social media accounts at once

That’s how it happens. A person decides to promote a business via social networks. He finds out which of them are the most popular and registers in each of them hoping to engage the maximum number of users.

However, very soon, the person realizes that managing all of them is simply impossible. Moreover, only one or two actually bring sales. The advice here is to focus on one, two, or three social networks. Though you can still try other channels to see how efficient they are.

  • Misusing hashtags

Another common mistake is to neglect the promotional opportunities offers by hashtags. They are very helpful when you treat them wisely – check out this article to learn more on how to use Instagram hashtags for likes and profit.

  • Posting too often

The more doesn’t necessarily mean the merrier. One may think that more posts will make the brand more popular, but there’s a limit to how much your audience can ‘swallow’ without unfollowing. So, post regularly but don’t spam.

  • Delete negative comments

This is great when your customers share their feedback with you. Yet, there’re situations when a client is not satisfied with your products or service, and they leave negative comments. The point is that it’s not a good idea to delete them. Try to find a solution for each client who has a negative experience with your business. As a result, you’ll benefit from that a lot: you’ll show your customers that you not only sell high-quality goods, but you also provide 5-star client service paying attention to each customer in your store.

  • Not proofreading

The last mistake may seem minor, and people actually don’t really care about spelling on the Internet – but not when it comes to serious companies. It’s alright to misspell on your personal Facebook page, but not when you post on behalf of your brand. So proofread each of them.

Social media mistakes: common Facebook marketing mistakes

a screenshot demonstrating a situation when Facebook doesn't approve your ad

A lot of social media mistakes fall at Facebook as one of the most popular networks and most efficient tools for digital marketing. Here are the most dangerous of them.

  • Focusing on likes too much

Certainly, the number of likes is one of those indicators that can tell you how well you’re performing. However, shares are much more important because they reflect how many people advocate your brand.

  • Touching on questionable topics

When trying to engage audiences, brands often bring up complex subjects such as politics, gender equality, disasters, accidents, etc. However, such type of content requires the most careful approach, otherwise, you risk hurting someone’s feelings and driving the audience mad. Think twice before bringing it up.

  • Not paying for advertising

Like it or not, but Facebook’s algorithms will probably lose your post among many others, and few people will see it in their feeds. If you want to promote an account, you will have to dip it into your pocket. It doesn’t mean you have to pay a fortune, but hoping that promotion will work for free is a mistake.

  • Not sticking to your theme

I already mentioned that a brand should focus on content related to a certain theme or niche. But often companies publish posts that have little or nothing to do with it – only because everyone is talking about it right now. Such posts look weird and puzzling.

  • Making long posts

People don’t like reading, especially if it’s one of many posts in their feeds. So, make your messages short even if it means omitting important information. Just place a link leading to your blog so that people could learn more, instead of copying the whole text, because some users will not even look at what the text says after seeing how long it is.

Boost your Facebook marketing efforts with our Facebook Business add-on. It saves you time, helps run advertising campaigns on FB, and more.

Social media mistakes: common Instagram marketing mistakes

a picture showing how not to promote your products on Instagram

Instagram is another social network often used to promote businesses, especially those dealing with visually appealing products like clothing. Besides the typical social media mistakes mentioned above, people often make these too.

  • Posting low-quality photos

Although it seems obvious that Instagram followers want high-definition pictures, some marketers publish photos that could be much, much better. Don’t do that. In a best-case scenario, people will simply skip your post, but they may also associate such photos with the quality of your products.

  • Not following your followers

It’s always a good idea to follow your subscribers because it helps you better understand the target audience. Knowing what makes your followers happy and sad, what they like, and what they expect allows you to adjust your social media marketing strategy.

  • Stealing posts

While following subscribers is a good idea, stealing their photos and videos should be considered a taboo because it’ll hurt your reputation. But you can still ask followers for permission to repost their content (with due credit of course) or even ask them to share photos with your product as a part of a giveaway.

  • Publishing the same posts over and over

Another common mistake (actually made on all social media platforms) is posting the same things again and again. Sometimes you may have a good reason to do it, but experienced marketers recommend avoiding it at all costs. After all, most of your followers want unique content.

  • Paying no attention to the bio

The Instagram bio contains all the information followers need to understand what your business is and how to get to your website. Yet, many entrepreneurs neglect this section. So, make sure your Instagram bio looks appealing and informative and contains a link to your online store.

Social media mistakes: common Twitter marketing mistakes

  • Underestimating the profile importance

Such social media mistakes can actually refer to any platform, but on Twitter, it’s even more important. The network is very limiting when it comes to the length of your texts. That’s why one must get the most out of the profile including the header image, bio, and so on. Remember: this is what gives your audience all the information about the brand.

  • No optimization

As I already said, you should optimize content for each of your social media channels. And again, since Twitter limits you to 280 characters only, this task becomes even more crucial here.

  • Ignoring visual content

Some account owners can afford simple text tweets, and people will read them anyway. But most of them are celebrities, video game designers, and politics saying what’s considered important by millions of people. Small businesses have to fight over their audience, and visuals work best here.

  • Not using Twitter lists

Using analytics and various tools is crucial for any digital marketing strategy. Fortunately, Twitter has lists to help you find groups of people with similar interests. So, make sure to use them.

  • Not using the search function

Surprisingly, many companies don’t use the ‘@’ handle in tweets, which means they can’t monitor what people say about their brand.

Social media mistakes: Pinterest marketing mistakes

a picture showing what social media mistakes on Pinterest are

  • Posting low-quality images

Since Pinterest focuses on visual content, neglecting the quality here is inappropriate just like on Instagram.

  • Not showing prices

On Pinterest, you can include prices in your pins, and it’s super important for online stores. However, some marketers don’t do that, which results in fewer likes and engagement.

  • Placing no link to product pages

If you advertise a certain product on Pinterest and even show the price, your followers may share the pin. But those who see this pin after them may not visit your Pinterest homepage where all your information is listed. So, including links in such posts is a must.

  • Not using descriptions

Some people leave their boards with no descriptions at all! In the meanwhile, they actually allow you to type up to 500 characters, which you can use both for search engine optimization and promotion.

  • Posting too few pins

Posting too much is a common social media mistake, but posting too little isn’t good either. Some marketers or small business owners start promoting on Pinterest with just a couple of photos, and everyone can see their empty boards. This shows your potential audience that this profile is probably a lazy spammer who’s going to post purely commercial pins once a month at best. Don’t be like them.

Final thoughts on social media mistakes

Experience comes with practice, and to err is natural. However, some of them may cost you reputation and potential customers. So, learn from this list and avoid the most common social media mistakes.

Many people make these social media mistakes because managing both the business and the accounts isn’t easy. To help you with it, we’ve created Social Rabbit plugin that automates posting, manages files, and gathers statistics.

Read about social media mistakes.

How To Find The Best Keywords For SEO: An Action Plan

Is it difficult for you to choose the best keywords for SEO? Here are some tips that will help you get new keyword ideas for your search engine optimization campaign to benefit from your business on a long-term basis!

Importance of keyword research

a picture showing the importance of keyword research for your business

We all know that Search Engine Optimization is an essential part of your business promotion. It significantly affects the ranking of your website on search engines, and the amount of organic traffic you can get.

Actually, SEO can easily boost your business or even tear it down. So it’s very important to constantly work on your SEO strategy and look for the most effective ways of improving your website performance. One of them is choosing the right keywords and phrases for SEO.

  • What are SEO keywords?

SEO keywords are keywords or phrases that make it possible for Internet users to easily find your website by means of search engines.

Don’t you know how to pick the best keywords for your SEO campaigns? Haven’t you ever optimized your pages? Are you searching for ways to increase your organic traffic?

Actually, these are exactly SEO keywords that are designed to help you solve these issues!

So how to find the best SEO keywords for your website’s optimization? Actually, anyone can cope with it. We will tell you the way.

Stay tuned to learn more on how to pick the best keywords for your SEO campaign, optimize your pages and increase your organic traffic. You’re only 5 steps away from success!

#1 Brainstorm ideas to choose the best keywords for SEO

The first thing you should do is to come up with keyword ideas related to your niche.

Let’s say you’re selling toys. Think about the words that your potential buyers may type into the search box when looking for something for their kids, and write them down. For example, I guess people may search for dolls, big toy trucks, cars, smart robot toys, and so on. Use Google suggest for this purpose: start typing a word related to your niche and check what keywords are now trending.

a picture showing SEO keywords brainstorm

After that, take notes of each idea and each keyword that crosses your mind, even if it seems a bit crazy at first glance. Your main aim is to jolt you out of your normal way of thinking, so don’t criticize your ideas and don’t limit yourself.

Once the list of your ideas is ready, try to identify niche phrases and group them. So you’ll get some groups of keywords that most likely have some potential.

#2 Keep tabs on your competitors

Two heads are better than one. So you can visit websites and blogs of your competitors and take a look at the keywords they’re using.

We recommend you to start with bigger players than you and any other dropshipping stores. For example, if you’re selling toys, you can go to the websites of such giants as Walmart or Mothercare. There, you will study carefully what phrases and keywords they’re adding to their web pages.

a picture showing how to benefit from your competitors' SEO keywords

These brands have lots of promotion experts and a large marketing budget. So, they test different strategies and know for sure what works for their stores.

Besides, it’s a great idea to visit niche-related forums and Q&A websites to determine what words people usually use when discussing something. This step is a must if you’re running a store for fans, for example. People may use niche-specific terms which you couldn’t even imagine yourself.

#3 Use keyword discovery tools

The next step in finding the best keywords for SEO is using specialized SEO keyword tools. They will give you a general idea of what people are searching for. Although these services are mostly designed for SEO experts, you can also get the most out of them.

We recommend you to draw your attention to such free keyword discovery tools as Google Keyword Planner. It will help you move in the right direction and find the most relevant keywords for your further business development.

a picture showing how a keyword planner looks

Let’s say you want to add some keywords to your lists. Just type the desired keyword into the search box and look at the ideas Google Keyword Planner is offering you. For example, I entered the word “toys” into the search field and got the following search results.

a picture showing an example of keyword planner results

I can use these particular SEO keywords for promoting my website or look for something else. Anyway, this tool is perfect for getting some inspiration and improving your keyword list.

#4 Perform a detailed analysis using keyword research tools

Let’s say you’ve taken previous steps and you get some lists of words. Now it’s time to analyze them and find the best keywords for SEO.

The easiest way is using different keyword research tools which are perfect for getting more data about each option. One of the best, free keyword research tools is Ubersuggest.

For example, you want to check the “toys” keyword. Just type it into the search box and click the Search button.

a picture showing what tools to use for SEO - it's ubersuggest

In the opened window, you’ll see the most important information about the selected keyword such as search volume, SEO difficulty, paid difficulty, and cost per click (CPC).

a picture showing an example of the ubersuggest search

  • SEO indicators to consider

  1. Search volume represents the number of searches users do during a particular period of time (a week, a month, a year). The higher the search volume is, the more people are interested in a product and the more chances you have to succeed. Therefore, if the search volume is low, people are most likely to ignore your search query, so it’s better to look for another keyword.
  2. SEO difficulty (or keyword difficulty) demonstrates how difficult it will be for you to make your page rank higher on Google when using this keyword. This option is indicated on a scale from 0 to 100. The higher the number is, the more competitors you have.
  3. Paid difficulty shows the estimated competition in paid search. The rule is the same: the higher the number is, the harder it will be for you to fight against your competitors. As you can see, the keyword “toys” isn’t the best choice. If you decide to use it for promoting your dropshipping store, you will most likely fail. 🙁
  4. Cost per click (or pay per click) shows the average amount of money you will pay Google for your ad if someone clicks it. As a rule, the more competitive and popular a keyword is, the higher the pay per click will be.

Unfortunately, there are no ideal keywords, which have a high search volume and a low SEO difficulty, paid difficulty, and pay per click. If a keyword is extremely popular, its CPC and SEO difficulty will be extremely high.

We recommend you concentrate on the keywords that have the middle (or even low) level of people’s interest. The number of competitors will be also low which will allow you to get ahead easier.

#5 Implement the best keywords into your SEO strategy

After analyzing all the chosen keywords, you’ll have a list of the best possible ones. The next step is to add them to the product categories and pages of your store and include them in all your meta tags.

a picture showing how to add SEO keywords meta tags for your web pages

The main aim is not to make the most common SEO mistake and not to place all the keywords on every page. If you do, it will make search engines crazy. Therefore, they won’t know what page is better to show for a particular search query.

Wrapping it up: best keywords for SEO

So the process of researching keywords looks the following way.

1) Make a list of topics for keyword research

2) Fill topics with keywords you can guess

3) Check your competitors

4) Use keywords discovery tools

5) Provide detailed analysis with keyword research tools (check its potential and possible difficulties)

Actually, that is! Right after these actions, feel free to implement the best keywords you’ve found into your SEO strategy!

BTW, we recommend you divide all your keywords into several groups and use no more than 2-3 similar words or phrases on a page. This tactic allows you to improve the rating of your website in the eyes of search engines and achieve remarkable results as well.

Here are 5 steps that you should take to find the best keywords for SEO. Easy as never before, right? Start using this strategy right away and your efforts at improving your business will pay off soon!

Read about best keywords for seo.

30 Best Google Ads Examples (And What We Can Learn From Them)

To write this article, we didn’t simply collect some of the best Google Ads examples that attracted our attention. We also explained why, in our personal opinion, these ads can work well – and what you can do to apply the same principles to your own ad campaigns, too. Let’s go!

Why research the best Google Ads examples?

What, indeed, makes Google Ads such a desirable and efficient way to promote your business offers? And what might be the reason for you to pay attention to the most interesting ads examples?

The answer here is quite obvious.

Launching a Google Ads campaign, you target and reach a very promising segment of potential buyers.

The thing is, you appeal to the people who are already interested in this particular type of product. They already know what it does and how it works, they understand its value, and are just looking for some more product information – or for the best place to buy it.

And here’s where you get them 🙂

What do the best Google Ads examples have in common?

So, are there some specific features that make an ad truly irresistible? Can you do something to spark the viewers’ interest and motivate them to click on your ad? Of course! Here are two key ad campaign elements for you to consider.

SEO-friendly content

Well, that’s a must-have for Google ads 😉 For example, you wouldn’t want to show ads for school backpacks to the people looking for hiking bags, right? Your goal is to match the content of your ad to the user’s search query. This is the key to making your ad relevant and click worthy.

Here are some tips to help you out! How To Find The Best Keywords For SEO: An Action Plan

Informational or practical value

You can’t just stuff your ad campaign text with keywords and hope it will work out fine, right? To make the ad viewer genuinely interested in your ad and involved in the shopping process, you need to think about its text carefully. Your goal is to come up with a powerful ad that conveys some meaningful message – we will show a couple of examples below!

Don’t know how to create such texts? Find your inspiration in our practical tips on writing product descriptions that sell!

And now, to illustrate these points, let’s go straight to the ads!

The secrets behind best Google Ads examples

Okay, so what are the tips kindly brought to you by digital marketers from around the globe? For your convenience, we’ve divided them into 7 broad categories.

#1 Show financial benefits

Lower cost of products is one of the main reasons why people shop online. This is why it’s so important to highlight appealing deals in your Google ads!

Usually, advertisers simply show the percentage of savings:

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Click on the arrow to view all slider images!

Sometimes, they can even disclose coupon codes:

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It’s a great way to attract the attention of savvy internet users who are looking for a good deal, and hopefully, convert them into buyers.

#2 Reduce their potential anxiety

To some extent, when buying something online, customers put themselves at risk. They can’t always be sure in the store credibility or the products quality – especially if it’s their first time buying here.

This is why it’s reasonable to point out that the purchasing terms in your store are client-oriented:

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It can also be a good idea to mention the products’ high manufacturing standards and the suppliers’ reliability in your Google ads texts:

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#3 Illustrate the actual benefits for the buyer

Why do people buy products or order services? That’s right: they need to solve their own personal issues. So, try focusing on the products’ value for potential buyers, and explain what exactly they’ll get after purchasing!

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#4 Show a wide range of product options

Another common reason for people to shop online instead of going to brick-and-mortar stores is the almost unlimited products availability. You, as an advertiser, should definitely underline this advantage of your online business in your Google ads!

Usually, for this purpose, marketers simply list the product types and categories they offer. As you can guess, it’s a wise move in terms of both SEO and users’ attraction.

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In addition to that, it’s also possible to talk about an impressive amount of products offered in your store – and even give their exact number.

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#5 Appeal to the audience’s interests

What do you know about a person (or a company) that is most likely to place an order in your store? Who are these people and what do they expect from your products?

Take a look at the Google ads examples below. Quite likely, these businesses are working on a B2B market. They include industry-specific information in their texts, letting their future partners know it will be a safe cooperation.

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Of course, mentioning such terms and product features, advertisers also make these Google ads texts more SEO-friendly, and therefore, more likely to be shown to an already interested audience segment.

#6 Trigger emotions

Impulse purchasing has an exceptional importance for any dropshipping store owner. As a result, an entrepreneur’s goal is to make potential buyers emotionally invested into the purchase. To achieve this, marketers consider the specific features of the product they’re selling and the audience they’re targeting, and make the most of these findings.

For example, these luxury products’ sellers created exquisite Google ads texts reflecting their offers’ delicate, rare nature.

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The following messages, in turn, appeal to the buyers’ consciousness and social responsibility. These texts reinforce the viewers’ idea that they’re helping make the world a better place by supporting this company.

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And the next group of Google ads consists of texts aimed on creating the sense of urgency. Motivating the viewers to take action right now before it’s too late, they encourage users to proceed with their purchases.

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#7 Keep to the point

Last but not least, it’s absolutely essential not to get carried away with your ad texts.

Take a look at the brands below: they managed to advertise their offers in a single line of text without missing out any important details!

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7 most powerful words in advertising

The way of writing an advertising text also matters. The point is that you need to create an appealing text ad example that is grammatically correct and enumerate all the benefits a product ensures.

However, don’t forget that there are specific tools that can increase the level of interest in your ad text dramatically. So here is the list of the most popular words in successful ads marketing specialists worldwide use and benefit from.

  • You

Although there’re lots of catching words that can help you win a customer, ‘you’ remains the most powerful word in advertising. This very word lets you establish the closest contact between you and your customer, a product and your customer.

  • New

When a potential customer looks at some brand-new item, he or she has never seen before, this is highly likely to catch their attention. After that, it’s your product that needs to convice customers that they need it.

  • Safe (safety)

Nowadays, it’s too for manufacturers to get access to a wide range of materials for their future product. Unfortunately, some of them use cheap and harmful ones. This is the reason why end users are always concerned if a product is safe. And if it is, it remains for you only to tell them about this.

  • Revolutionary

The logic is similar to the word ‘new’. Give your potential customers the feel they are able to make their lives easy as never before with your ‘revolutionary’ products, and they won’t leave your store empty-handed!

  • Guaranteed

Customers always look for guarantees. Obviously, there’re cases when a seller is not able to guarantee long lifetime, but there’re lots of other points they can use in their Google ad examples and refer to ‘guaranteed’.

  • Proven

Here’s the same story. Customers need proofs that this is a worthwhile product. Provide your store visitors with them in the early stages to win their trust.

  • Free

People are fond of freebie. That’s why a short word ‘free’ will certainly catch their attention in any case.

These were the best Google Ads examples we handpicked for you exclusively! So, what are the key takeaways? Pay attention to SEO, keep your main Google ad idea short and clear, don’t be afraid to use several different ‘triggers’ for one and the same Google ad text, and don’t ignore Google Ads when creating the promotional strategy for your dropshipping business!

Read about best google ads.

How To Implement Social Proof Onto Instagram

How do you boost your brand credibility on a fast-paced social media platform such as Instagram? It’s actually not that hard. In fact, it’s very similar to how you’d promote an ecommerce website. You just need social proof. That’s why, in this post, we’ll do a quick overview of what social proof is, why it’s important, and how you can integrate types of social proof into your Instagram account to boost follower count, engagement, and consumer trust.

What is social proof?

a picture presenting what is social proof

Social proof is also known as “informational social influence”. This is a term coined by psychology and marketing professor Robert Cialdini. It refers to the human behavior of following and looking to others in decision-making to see and model what is “correct behavior.”

Why is social proof important for Instagram?

a picture showing likes, comments, and shares on Instagram

The idea of social proof plays greatly into marketing. Especially on a very jam-packed platform such as Instagram. With more than 200 million business accounts reported in 2021 and a projected 71% of U.S. businesses using Instagram in 2020, it’s clear Instagram is the place to be for marketing and branding.

Like with online shopping, people look for similar signs of trust when browsing Instagram. Especially if it’s to discover new brands and products. What do other shoppers like? Are there suggestions, reviews, or testimonials? Does this brand have a following? Do other brands or notable publications recommend this company? Has the company won any awards? This is the reason why it’s crucial for a business to not just get your branding and product/service out there, but to also make page visitors obligated to buy from you.

Examples of social proof to add to your business Instagram account

a picture showing an example of social proof for your online store

There are many ways to show verification, popularity, and trust for your business. Here are some popular methods:

  • Wisdom of the Crowds

Majority rules, right? So wisdom of the Crowds is the principle of numbers. The more people that favor or like or recommend (or review) something, the more appealing it is.

  • Users & Customers

The the biggest influencers in consumerism? This is the word of an existing user or customer that is vital to encouraging a total stranger to pay your business a visit (and possibly make a purchase).

  • Celebrity

They’re often sought after for endorsements for a reason. The stamp of approval or recommendation of a product from a celebrity can greatly boost your brand visibility. The trick? Products or services endorsed by a celebrity tend to absorb that celebrity’s “wow” factor.

  • Experts

And of course, sometimes, you just gotta leave things to the experts. Selling a face serum? Get a dermatologist or esthetician to speak about your product. Pushing a tool kit for cars? Try getting a car mechanic to recommend your item. Figures of authority can hold power and emit a “wow” factor of their own if they recommend something.

  • People Similar to You

Like with Users & Customers, hearing a recommendation from people like you helps boost your likeliness of trying or buying something. Because the chances are, if someone with similar tastes and needs as you like something, you will too.

  • Circle of Friends

Trusting your friends is always a good thing. If you see one of them using some service or a recently purchased product, you’ll likely give it a try. The point is that the suggestion is coming from someone you trust and are close to. This aspect of social proof can also apply to your family.

How to integrate social proof onto Instagram

Verification Badge

a picture showing a verification bage of Nike's account on Instagram

Let visitors know it’s the real you. Go into your Instagram profile settings to request a verification badge. By gaining that blue check next to your profile name, visitors will be assured they are visiting and interacting with the real profile of a brand (and not a knock-off).

Instagram Followers

a picture showing how to implement social proof onto Instagram

Follow the Wisdom of the Crowds! Your follower count lets profile visitors know that hey, you’re actually quite popular and probably worth following. Consider these tips to learn how to attract today’s young Instagram audience.

Sponsorships

a picture showing an example of social proof on Instagram

When it’s time to up the ante, reaching out to influencers is a solid method for building social proof for Instagram. Whether industry experts or some real big-name celebrities, you can utilize the Expert and Celebrity methods of social proof to add credibility and endorsement to your page.

Whether through page takeovers or sponsored posts, featuring an authoritative figure or industry insider can boost views and engagement (and of course, brand trust) for you.

Repost Mentions & Give Instagram Shout-Outs

a picture showing what is social proof on Instagram

Has another brand mentioned you in a post? Has a customer posted about your product in an Instagram Story? Utilize this user-generated content by reposting to share their feedback. Hey, it’s free pre-made content! So learn how to repost with some easy (and free) apps. To give a shout-out, simply tag a person’s Instagram handle to give them a mention in your post.

Your Brand Instagram Bio

a picture showing an example of well-made Instagram bio

A place to tell visitors a bit about yourself, the brand bio of an Instagram profile is valuable real estate. Whether you have a brand slogan or short statement about your brand, this is the place to describe yourself. You also want to ensure that you put your website URL here for visitors to follow. Or, you can utilize a link service that will allow you to create multiple CTAs for all your posts. Some popular services include Linkin.bio, Shorby, and Linktree.

You’ve probably realized that you’ve already done a lot of these social proof tactics as you set up and opened your social media accounts. And that’s really good. It’s also likely that some of these suggestions are already part of your social media strategy. So it’s just about the continuous implementation of various tactics (ex. Brand mentions, awards, shout-outs, reposts) as part of your strategy. Once you have many of these in full gear, your Instagram account will be booming.

Actually, there are a lot more ways to integrate social proof onto your Instagram accounts. So if you want to make the most of it, try to do the following steps as well:

  • Start a conversation with your customers
  • Set up a custom referral program
  • Organize a giveaway
  • Create unique influencer campaigns

SUMMARY: Social proof is vital to digital success. It helps customers decide what to believe, follow, and eventually purchase. Thankfully, there are easy ways to add social proof to the Instagram account of your own business (and you’re probably doing a lot of this or working towards it already) to make Intenet users obligated to buy from you.

Read about social proof instagram.