How We Increase Instagram Posts Engagement With These 6 Tips

What are the most engaging and purchase-stimulating Instagram posts for business owners? How to increase Instagram posts engagement? Thanks to our first-hand experience of promoting our stores on social media, we have a couple of Instagram marketing tips for business to share with you!

Instagram has millions of active users – and, in comparison to other social media networks, it also has a more engaged audience facing a less intense market competition. It means that businesses have an opportunity to promote their products to a very interested audience and make these ads highly targeted without spending a lot of money on paid advertising like Facebook Ads or Google Shopping. So, it’s a good idea to use Instagram for business to boost sales. Whether you want to improve your current Instagram marketing efforts or make your first steps in this social media network, you’ll greatly benefit from our tips on creating effective Instagram posts for business.

Tip 1. Create a content plan for the upcoming Instagram posts

First of all, create a content plan for your Instagram account. You can do it with any software: Microsoft Excel/Word, Google Sheets/Docs, Notebook – it doesn’t matter! Just choose the tool that you find most convenient.

The content plan should contain a list of topics for every day of Instagram posting. It will help you to save time in the future and plan posts in advance. You can create a weekly or monthly content plan – it’s up to you!content plan for Instagram posts

Also, it’s important to think about your Instagram posts quantity. If you’ve just created your store and have a few followers, don’t worry – make 6-7 posts in a day to attract more people. When your Instagram account gains popularity, make just 2-3 posts in a day.

Tip 2. Analyze your Instagram audience engagement

One of the most important things in using Instagram for business is understanding your target audience. You should research it to make the Instagram content you create as effective as possible.

For example, it is crucial to let followers see your content at the right time. Usually, Instagram posts have higher engagements at lunchtime when people have a minute to check their feed. But it’s not enough for your business Instagram account. Your goal is to have more followers who will love your content and thank you for it with their orders. 🙂

So, it is a good idea to compare your potential audience’s timezone with yours and analyze the most popular time for posting. For example, you can check it at SproutSocial.com or at other websites.

Graphic showing how the engagement level of content depends on the day and time of publishing

Tip 3. Pick the best time of publishing these Instagram posts for business recognition and wider coverage

After your research, you can see that your working time differs from the audience’s most effective Instagram posting time. It’s not a problem! There are a lot of planners you can use to create scheduled posts: SocialPilot.co, Buffer.com, Later.com, etc.

If the time is similar to yours or doesn’t differ greatly, it’s great news: you can create posts by yourself using any device!

Instagram posts for business: posting time

Tip 4. Create your own design of Instagram business posts

To create the right impression, you need to think about the visual side of your Instagram account really carefully.

  • Instagram Feed

Choose one or two main colors of your store. To make your Instagram account more attractive, try picking the colors from the same color scheme. Then, choose an editor where you can create posts. For example, Photoshop, Figma or Befunky. It may be an online or an offline service – just take the simplest one for you.

Start creating templates that will help you save a lot of time in the future. Make them in one style but don’t forget about variety!

Below, we will show you a range of post templates that are made in the same style and are variable enough to keep your subscribers’ attention focused on your feed.

design of Instagram business posts

For example, this is a template of an Instagram post that is based on infographics. There is a space for text and ample space for an illustration.

Let’s take a look at two more examples!

A simple Instagram post with a text and illustration

An Imstagram post template for publishing quotes

These templates are specifically made for posts that include quotes. As you can see, visually, they are made in a similar style, which is great if you want to give your Instagram account a memorable and unique appearance.

What else can you use?

An Instagram post template for demonstrating products

An Instagram post demonstrating a necklace for women

These two templates are designed to showcase your products and, if necessary, add a bit of text to the images. It’s a great idea for occasions like a seasonal sale or a new product arrival as it lets the viewer grab all the details without even looking at the post description.

And here are more templates to learn from!

Instagram posts for business: a post with a quote

An Instagram post demonstrating a quote and a pair of earrings

These two are great if you want to benefit from user-generated content and post your buyers’ reviews in your feed. Here, you can either focus on the text or combine it with the purchased product images if you want to.

Of course, these are just samples. It doesn’t mean that you must only use these particular images for your Instagram feed. However, they demonstrate how flexible and inventive you can be when it comes to designing your posts – and to using various content types to spice up your feed.

  • Instagram Stories

Don’t forget about templates for stories! Stories are one of the most effective instruments of your business Instagram page! With their help, you can communicate with your followers and notify them about new product collections, sales, giveaways or other important deals.

So, below, we will show three samples of an Instagram story as well.

An example of Instagram Story

An Instagram Story post template

A template for an Instagram Story post

As you can see, they are also made in the same style in terms of colors and geometric elements – and they are really similar to the regular feed templates we’ve previously shown. Surely, they contribute to your brand a lot if they support the visual side of your business this way!

Tip 5. Make the right caption & hashtags

The visual part of your Instagram post is what’s getting noticed immediately – but the text part gets some attention, too! That’s why you need to treat it carefully as well.

  • Work on captions

The caption of your Instagram post is the place where you can give a voice to the visual content. Your captions should be simple and short. Also, don’t forget to include a call-to-action: it’s the best way to engage Instagram users and increase the share potential of your Instagram post.

Here are a couple of samples:

Instagram post captions

The importance of Instagram post captions

Instagram posts for business: the importance of captions

As you can see, the texts put in captions here are short yet powerful: they prompt an emotional response from the viewers and can even motivate them to take action.

  • Think about hashtags

Create your own hashtag, for example, your store’s name. It will help people find your account and posts easily. Also, use the hashtags that are related to this particular post or to your account in general. This is how you will be able to connect users with the same interests.

An Instagram post with carefully selected hashtags

Instagram posts for business: An example of Instagram post with proper hashtags

Proper hashtags on an Instagram post

Don’t overuse hashtags – you probably know how annoying it can be. I mean the posts that have no informational value, but use all the hashtags in the world. 🙂 5-6 hashtags are quite enough.

Tip 6. Connect with your Instagram followers

Сonnection with followers is also very important for any business Instagram account. People appreciate it when you keep in touch with them.

To maintain some contact with your audience, write attractive post captions, ask the subscribers’ opinion on the post topic, and react to the comments (answer and like them, if necessary.) Don’t forget to check direct messages and try to answer them in time. All of that will make your Instagram page look more credible, trustworthy, and purchase-stimulating.

How to increase engagement of Instagram posts for business growth: summing it up

Now, you know a bit more about running your Instagram page like a pro!

Follow this checklist to become even more efficient in your promotions on this social network:

  • I wrote down what I’m going to post every day

When you have a ready weekly or monthly content plan at hand, you don’t spend hours struggling over a proper post topic for today. Instead, you have more free time to get creative in your efforts and create a tiny masterpiece!

  • I know what my potential buyers need, want, and like

These are the things you need to know about your potential customers if you want your promotions to be really efficient. And these instruments will help you learn more about the people you’re going to sell your products to!

  • I’m making new posts at the best time possible

If you’re targeting your business in a foreign market, it’s vital for you to stick to the local time with your news and updates. Luckily, lots of tools can make this process automated for you.

  • My Instagram posts have a unique design

The entries in both your feed and stories should be catchy and memorable enough to motivate the viewers to come to you again and again. If you feel you can’t come up with appealing and engaging post templates, you might consider ordering custom design elements from an expert team.

  • I keep my captions short and powerful

To write captions that sell, pay special attention to the hashtags you’re including in the texts. Also, spend some time viewing other commercial Instagram accounts: maybe some of them will give you a hint or two on creating winning captions!

  • I keep in touch with my followers

If you answer comments and direct messages promptly and politely, you’re building a great business reputation and making it more likely for clients to choose your products over the competitors’ offers.

That’s it!

This is how you can increase engagement of Instagram posts for business growth and prosperity. So, if you’re looking for an efficient (and free!) way to promote your dropshipping business on Instagram and boost your store performance, look no further!

Read about Instagram posts for business.

7 Best Facebook Ads Examples You Can Use For Your Online Business

If you want to bring your dropshipping business to a whole new level, advertising on Facebook is a must. But, how do you create an advertisement that will make your venture the front-runner? Exploring the best Facebook ads examples is a way to get the answer!

How to make the most of your advertisement?

How to make Facebook ads more efficient?

Advertising is the life of trade.

There is social proof that these words are absolutely true. It’s hard to overstate how powerful the right ad formats could be for your brand awareness. It literally can work miracles.

A case in point is Old Spice’s marketing campaign called “The man your man could smell like”.

At the moment it was launched, Old Spice was in a tough spot. The company had a long and rich history. However, the new generation of consumers posed new challenges.

Winning the hearts and minds of millennials was vital for the company’s future. And the appearance of such powerful rivals as Dove, Nivea and especially Axe made the situation much worse.

These companies started to crowd Old Spice out of the men’s grooming market. The products Old Spice made were perceived as old-fashioned. And all the attempts to revive their popularity had gone down in flames.

That’s why Old Spice decided to make a U-turn. Instead of targeting men, they shifted their focus to females.

Why?

It’s due to the fact that women often make the decision to buy hygiene goods even when it comes to male family members. “The man your man could smell like” advertisement was aimed to persuade women to choose Old Spice products and resulted in one of the most successful marketing campaigns in history.

Great! But…

What let Old Spice not only save the day but also lead the field?

That was the properly chosen audience and engaging content. The exact things you need to pull it off on Facebook.

However, unlike Old Spice, you don’t have to spend a fortune on it. The cost of Facebook ads or Google ads is way lower than that of television commercials. And the network allows you to easily zoom in on the people interested in your product or service.

The thing you need to do is create engaging content for your advertisement. Yet, before you get down to it, it’s useful to look at the best Facebook Ads examples and find out what exactly could lead you to success.

Well, let’s do it!

Great advertising examples to learn from

Best Facebook ads example #1: Make it cute

A Facebook ad demonstrating a cute baby to attract viewers

If you decide to dropship baby clothes, creating engaging content for your Facebook ad campaigns becomes much easier.

Kids are cute, aren’t they?

Look at the picture above. It’s hard to miss such an image while scrolling your Facebook News Feed. It’s not only eye-catching, but also grabs your attention and invokes a positive emotional response. That’s why this Facebook ad copy has got 571k likes, 4k comments, and 7300 people have shared it.

Besides, the short and informative copy in the picture pushes people to make a purchase. Thus, this ad is one of the best Facebook ads examples.

Here’s one more almost identical example that proves the mentioned above.

A Facebook ad showing a cute baby

Great, isn’t it?

Moreover, a cute Facebook ad isn’t confined to baby clothes. Take a look at the following picture.

An example of a cute Facebook ad showing a puppy

Yeah, right! It’s a dog wearing a hat that’s got 432k likes, 2.8k comments and 6.2k shares for the same reason. It’s too charming to disregard it. And the emojis above the image emphasize the feeling people have looking at it.

Animals like cats and dogs can be as effective as kids in catching customers’ attention. So, if you sell goods related to animals or babies, use these Facebook ad ideas and make something cute.

Best Facebook ads example #2: Create a matching background

A social media ad with the background matching the demonstrated product

It was a Greek philosopher named Plato who suggested that beauty is the result of symmetry and harmony.

Indeed, things that catch the human eye are those that have all the parts matching and completing each other like in the picture above.

This Facebook ad creative offers to buy a wave ring. But what makes this post really attractive is the fact that the foreground is in line with the background. The sea matches the wave ring on the hand.

This harmony along with the 20% discount have earned this ad 503k likes, 1.7k comments and 2.1 shares. Not bad, right?

Another good example of this tactic is shown in the image below.

A social media ad with the product and background matching each other

Here, you can see the color of the background perfectly matching the color of the cardigan. This catches the attention of customers. And the state of urgency created by the claim that the stock is running out provokes impulse purchases.

As a result, 815k have liked this Facebook page, 2.1k have left their comments, and 1.3k have shared this post. So, clearly, it was a good idea.

Breakthrough Facebook ads example #3: Make it desirable

A Facebook ad showing the product on an attractive model

All people want to look more attractive, don’t they?

Of course, they do. Look at the picture above.

This Facebook ad promoting a cardigan has got 654k likes, 2.2k comments and 2.2 shares. So, what makes this creative so successful?

24-hour flash sale?

Yeah, it’s great, but… What really makes a difference is the slim model wearing the cardigan. This trick lets customers think that buying this product can help them look as attractive as the girl in the picture.

You can see the same method employed in the example of the Facebook ad campaign below.

A social media ad with an attractive model

Supported by the large discount, this creative has achieved even better results.

Effective Facebook ads example #4: Take close-ups

An ad of an accessory that using a close-up

If your dropshipping store is dedicated to some kind of jewelry such as rings, necklaces or watches, the best way to promote these products is taking close-ups.

You can look at the image above. The way this photo was taken allows customers to see the necklace in detail. Thus, people get a comprehensive picture of the product, which is necessary when it comes to selling jewelry.

So it’s not surprising that this post has collected 918k likes, 76k comments and 160k shares. Impressive, isn’t it?

Also, take a look at this ad showing watches in the same close-up style. As you can see, it has also got great results.
A close-up of wrist watch used in a Facebook ad

Best Facebook ads example #5: Shoot video ads

A Facebook video ad of a hand saw

Video content is the most engaging one. Just take a glance at the example in the picture above.

One brief look is enough to understand that this Facebook ad has done the job. 35 million views and 389 thousand shares are the best evidence of its efficiency. Let alone 646k likes and 39k comments.

What makes videos so effective? Unlike images, it’s easier to show how a product works with a video. At least, this is what the best Facebook video ads do. Besides, what takes several pictures can be shown with one video that lasts only a few seconds.

So, if your Facebook ad contains videos showing off the benefits of using your products, you’re highly likely to get people’s interest and make them buy your goods.

Let’s take the one below. Here, you can see a video telling how buying the bracelet will help to save the ocean. In fact, many people are concerned about the state of the environment. That’s why they’re likely to watch it and make a purchase.
A Facebook video ad with two male serfers

Best example of Facebook ads #6: Use a blurred background

A Facebook ad of a wine glass with a blurred background

Another great way to emphasize the best parts of your products and catch customers’ attention is using a blurred background. It’s especially effective when dropshipping décor items like in the image above.

This advertisement has thousands of likes, comments and shares. The picture of this wine glass makes people focus on the product and helps them get a clear picture of how it’s going to embellish their homes.

Below, there’s another great example of using a blurred background to create an engaging Facebook ad.A social media ad with a blurred backgroundAn ad of a crystal ball that uses a blurred background

Best Example of Facebook ads #7: Let customers choose

An ad of a pink hoodie with three more variations

Different strokes for different folks.

This saying is especially relevant when it comes to apparel. Someone may like the pink color, while another one can’t stand it and prefers grey.

That’s why your Facebook ad should let customers see that they have various options to choose from. A good example of this is shown in the picture above. Those who don’t want to buy the pink hoodie can pick one of a different color from the alternatives in the right side of the picture.

In the image below, you can see an even wider range of options. This tactic allows both these ads to get people’s engagement and to be among the best Facebook ads examples. For this very reason, you can also use carousel ads with an image or video.

An ad of a men's shirt with 14 variations in the picture

Final thoughts

First of all, let us pay your attention to the fact that if you want to succeed in eCommerce, advertising on Facebook is a must. What is more, now you have learned some basic tips on how to follow the best Facebook ads examples. Though you have never thought about these actions before, it’s high time to implement them in your business and make it right now!

Let me remind you the tips we talked about:

  • Make it cute

Try to draw users’ attention with some cute photos. Think of making ads with baby photos. Most people start to melt when looking at such pictures. And remember that in catching customers’ attention the pictures of animals like cats and dogs can also be an indispensable advertising tool.

  • Create a matching background

In fact, there is nothing difficult about it. You only need to find a background that is going to match your product in terms of color, shape, etc.

  • Make it desirable

Show people that your products can help them look better. A desire to change their look can become a prime mover when making a purchase.

  • Take close-ups

If you sell fashion jewelry or accessories (which are relatively small), try taking close-ups. This allows your potential customers to see your product in detail. And if it’s so perfect, actually, you are going to leave them no choice!

  • Shoot video ads

Nowadays watching videos is one of the most popular activities on the Internet. That’s why it’s high time to tune out your audience. What is more, videos can let you demonstrate more benefits of your products.

  • Use a blurred background

Blurred backgrounds help people to focus on the very product. In that case, your potential customers have an opportunity to see that the item is brilliant!

  • Let customers choose

Your customers will definitely appreciate you giving them additional options to choose from.

After going through the best Facebook ads examples, you know the necessary techniques and tricks. Now, you can choose the ones that suit your online business best and create a breakthrough advertisement.

Read about best facebook ads examples.

Sweet 16: Benefits Of Blogging That Illustrate The Purpose Of A Blog In Your Store

Quite often, our clients ask: what is the purpose of starting a blog that is integrated into each of our stores? In this article, we will explain why blogging is important and how it can increase conversion rates. Plus, we will show the benefits of blogging for the eCommerce business!

So, your newly built online store has an integrated blog, and you’re wondering what you should do with it.

Sometimes, online store owners ignore the blogging opportunities at all. They think there are much more important things to do, for example, products import and orders processing, and give up the online presence.

But, you’ll be surprised by all the numerous advantages of blogging. Also, we’re sure you’ll enjoy the benefits of blogging and its impact on your eCommerce store performance!

Brand-related benefits of blogging

Starting a blog can improve the brand awareness of your business and help you raise customer trust

Regardless of its niche and nature, any business can improve its performance significantly by building a well-recognized brand. For lots of reasons, the importance of well-planned branding of your dropshipping store is enormous, and blogging certainly helps you create the desired business image through a number of ways.

1. Proving your expertise

Commonly, dropshipping stores are dedicated to a specific thematic range of products, and this factor makes them highly appealing for buyers. What do people expect when they are placing their orders in a highly specialized store? They think the seller is well aware of the issues typical for this particular community. A thought-out blog gives you an opportunity to prove you’re a really knowledgeable and responsible seller everyone can build trust with.

2. Differentiating from competitors

As we can tell from this success story (and from our broader dropshipping experience), it’s quite a common situation for buyers to mix up several different stores operating in the same niche. It happens because the majority of store owners research their competitors and copy design elements or marketing tricks they like. If you write your own unique blog content and your writing skills are good enough, you can constantly mention the distinctive features of your store and products in these articles. This way, it will be harder for your competitors to blindly copy your writings. At the same time, it will be easier for your potential clients to instantly recognize your store.

3. Establishing authority

Through reviewing and discussing the hottest industry topics, you don’t simply help your store visitors make their purchasing decisions. What’s more important, you create and support the atmosphere of professional integrity and competence in this shopping destination. Let the industry community (both the buyers and the influencers) learn that your adequate opinion is worth their attention. This way, you can establish yourself as the leader of this particular niche segment.

Customer-related benefits of blogging

Blog posts can be used to educate customers, answer their questions, communicate with them, etc.

Customers are the core of each and every business. Ideally, every action you take should be dictated by the preferences and interests of your prospective clients. If you run a blog, you can easily solve a number of issues related to your interaction with current and potential customers.

4. Customers’ education

What do you achieve through writing informative articles about your business in general and your products or services in particular? You are spreading the word about various industry-related concepts. Basically, you are educating your blog readers. To some extent, educating is even more important than direct selling. Your audience understands that you care about their interests and wishes and appreciates your honest, non-marketing approach to the articles.

5. Answering FAQs

Yes, your store contains a separate dedicated FAQ page, but let’s be honest: not many people actually read it. Plus, its capacity may seem limited if you want to address multiple issues at once. In your blog, you can create a whole series of articles that answer the most common groups of questions (for example, this is how we do it).

6. Supporting communication

Blog articles and comments demonstrate to your store visitors that you are open to communication and willing to accept external feedback. At the same time, through encouraging comments and researching the opinions left by your readers, you gain new insights into your potential buyers’ behavior. This is how you get the opportunity to plan your marketing initiatives with a higher level of precision.

7. Demonstrating your operational status

Sometimes, Internet users visit an online store and get confused. They can’t tell for sure whether this website is abandoned because there is no direct indication that the store is actually accepting and processing orders. In this case, a regularly updated blog is the perfect solution! It clearly shows that your business is alive and well, and the store is kept in perfect working order.

SEO benefits of blogging

One of the most important benefits of blogging is its positive impact on SEO

As we have mentioned on numerous occasions, search engine optimization is a vital element of your business success. Luckily, regular updates of your in-built blog typically have a number of great consequences. Together, they can give a noticeable boost to your Google positions.

8. Increasing traffic

There is a valid reason why we have included blog articles in our list of the best free traffic sources for a dropshipping store. The thing is, every new article you post in your blog is a new page on your website – and what’s more, this is a page with high-quality unique content. As you create new content in your store, you get more favorably indexed in search engines. This way, you improve your search visibility, and it leads to the website traffic increase. The more articles you write for your blog, the better chances you have to rank favorably for your target keywords.

9. Generating inbound links

With an interesting and insightful blog, you stimulate the creation of so-called authoritative links: it means that other Internet users refer to your content and provide its links in their own writings and posts. These links are useful in terms of search engine optimization and can drive traffic to your store from other websites.

10. Ranking for long-tail search queries

In this part of our SEO eCommerce checklist, we explain why narrow, specific keywords (which typically consist of several words and therefore, are also known as long-tail keywords) are such an important element of your web store structure and such a vital part of your SEO efforts. The thing is, writing a blog article on a narrow topic is the perfect way to include more long-tail keywords in your website. So, an article dedicated to some particular issue will be valuable for potential buyers, great for generating traffic through attracting visitors with some specific needs, and beneficial in terms of SEO.

11. Providing fresh content for Google

When Google ranking systems evaluate a website, they consider the freshness factor among all others. So, it is recommended to add new content on a regular basis in order to improve your website visibility in Google search results. Also, try writing some news-related or season-specific articles from time to time. Well-timed content is more likely to get found because of trending searches.

12. Providing long-time SEO benefits

While SEO actions don’t give an immediately visible result, they work perfectly in a long-term period. As soon as your new blog article gets published, it starts getting ranked by the search engines. Therefore, you continue to get traffic (and orders) from this article in weeks and months after its publication. In other words, thanks to a one-time effort to write this particular article, you can expect to get continuous traffic from it in the foreseeable future – and it won’t require much extra work.

Marketing benefits of blogging

Blogging can be used as another way to attract customers

Interestingly enough, you can successfully use blog articles to support your online marketing activities across other promotional channels. We have already described our own beneficial strategy of using a blog post in a Facebook promotion. Surely, there are other ways to use them for the purpose of advertising your dropshipping store.

13. Creating unique social media content

The secret of a fruitful promotion on social media, whether it be Facebook or Instagram, is delivering unique high-quality content that is relevant to the preferences of your target audience and hard to find in other sources. The content you create for your blog is a great digital marketing tool. You can either simply share it in your social media accounts through posting the articles’ links or repurpose it.

Repurposing means using the contents of your articles in a different format (shooting videos, drawing infographics, etc.) in order to make them more suitable for posting on other platforms. The more people share these wonderful blog-based posts, the more exposure you get on social media and the more potential buyers you can reach and attract. Thanks to user-friendly solutions like Venngage, you can easily create infographics, diagrams, charts, collages, and any other catchy visuals out of your texts even if you don’t have any experience in design.

14. Facilitating email marketing

As you can guess, the articles from your blog can also serve as the source of the content for your email newsletters. You can, for example, notify your subscribers of the newest article published in your blog or show them a thematic selection of related articles which are dedicated to some particular topic.

15. Breaking the news

Your in-store blog is the perfect platform for sharing the news. Here, you can announce an upcoming sale, advertise the newest product additions, explain the changes to your payment/delivery policy, etc. With the blog’s help, you switch from a traditionally-looking boring news issue, and start sounding as human and reader-oriented as possible.

16. Sharing the feedback

Your existing buyers’ opinion on the products they have purchased is an essential element of social proof that drives your business forward. Ask your customers to share opinions on the items they received and request their permission to publish these reviews in your blog. For your readers, these real-life stories will be valuable and trust-inspiring.

Now, you know the purpose of a blog in your eCommerce store and the numerous benefits of blogging in this business. We hope it will inspire you to boost your store performance with this free and powerful instrument!

Read about benefits of blogging.

Quora Ads Guide: Promote Your Business By Answering Questions

Although Quora was originally created just as a website for posting questions and answers, it can serve as a promotion platform. Read this Quora Ads Guide and learn how to create your own advertising campaigns there and what type of ads works best.

Quora and its users

How often do you ask questions?

If you think about it, we are surrounded by question marks: we ask serious questions, silly and stupid ones, we ask what we don’t know and even what we do know – just to make sure.

And of course, people ask questions on the Internet since the very first forums. Therefore, for dropshipping business owners, this trend incorporates an opportunity for promotion.

Quora is one of the most popular Q&A platforms on the web. Type a question in Google, and you’ll probably see answers from Reddit or Quora. Thousands of people ask their questions on all kinds of topics and get answers from different people including professionals and experts. Furthermore, users can rank these answers so that the best ones could get to the top.

That’s why advertisers use Quora marketing as a part of their promotion strategy.

Quora ads guide: using Quora for business

First of all, since many people interested in certain themes gather on Quora, and, moreover, ask direct questions, it allows you to better understand your target audience.

For example, if you sell baby clothes, you can learn what bothers parents by studying their questions.

Secondly, Quora allows you to share your expertise on a given topic and, in the meanwhile, advertise your dropshipping store – provided you really know your niche.

Imagine you sell mountain bikes. You’ve been into this sport for many years and you know everything about it. And then you find a question on Quora related to mountain bikes. A detailed answer to that question will make you a reputable expert and can bring attention to your business if you place a link in your post.

As of 2018, the platform attracted more than 300 million unique monthly visitors, so one cannot underestimate its potential.

Creating a profile on Quora ads platform

To start promoting your business on Quora, first, you need to register there. When creating your profile, you will be asked about your interests, which will define your feed. After that, pay huge attention to your profile’s details.

Write a description about yourself as well as your profile, education and employment credentials. Also, use the ‘Knows About’ section to show other people what you’re good at. All this information will serve as your business card. And don’t forget to mention your brand and provide your bio with the link to your website.

Quora profile created for advertising purposesAfter that, you can start searching for the topics related to your business where you can find potential customers. Just type what you need in the search field and follow the topic. This way, you will understand what kind of questions people ask and what answers they expect from you and other experts.

The next step is to find questions related to your topic and start answering. Your answer will serve as posts, which you can promote by using Quora Ad Campaigns.

Starting a campaign in Quora Ads Manager

To start a campaign, you need to enter Quora Ads Manager, which you will find under your profile. After that, you will have to create a Quora business account and input all the necessary details.

How to enter Ads Manager in your Quora profile?

Manage Ads tab on Quora

Clicking on Manage Ads, the first tab on this page, you can find the statistics on your current campaigns as well as start new ones.

Launching a new advertising campaign on QuoraWhen doing so, you first need to choose the objective of your campaign from four options:

  • Conversions: The aim is to send users to your website and convince them to complete an action.
  • Traffic: The aim is simply to attract visitors to your site.
  • App installs: The aim is to convince users to download a mobile application.
  • Awareness: Aims at making your answers popular.
  • Lead generation: Aims at getting contact information from Quora users.

5 objectives available for advertising campaigns on Quora

In addition, you can name your campaign there, set the schedule and budget, choose targeting options, etc.

Next, you create an ad set. Here you can name it, choose the location to be targeted, and the targeting type. You’ve got four options:

  • Contextual targeting (users will see your ads if they’re relevant to certain topics, keywords, and questions);
  • Audience targeting (shows ads to the audience based on your website traffic, a lookalike audience, or a list of contacts you have);
  • Behavioral targeting (ads follow users based on their interests, keyword, or question history);
  • Broad targeting (ads are shown to as many users as possible no matter how relevant they are to the users).

Ad set settings on Quora

After that, you can create ads by choosing one of two types.

Two ad types available on Quora - Image ad and Answer promotion

  • Image Ads have a headline, body text and a Call to Action button leading to your landing page. And of course, you can import an image, which will make it more appealing.

Quora image ad promoting a mountain bike

  • Promote an Answer option, as the name suggests, allows you to boost one of your answers.

Quora ad promoting an answerMost likely, other users on Quora will see the first two types as regular ads and will probably think, ‘Oh, someone’s trying to sell something… Ok’.

It doesn’t necessarily mean they won’t work; however, Quora is a Q&A platform, and this is what people here are for. So, the best strategy is to boost your answers because this is the most natural and useful form.

Pixels & Conversions tab

The next tab in the Quora Ads Manager will show you how your advertising campaigns are doing. In other words, it’s a tracking tool that shows you the efficiency of your advertising.

To start tracking, you need to install the Quora pixel. Learn how to do it here.

Audiences tab

This tab allows you to create specific audiences, which will improve the targeting of your ads. You can group users based on your landing page traffic, email addresses and the audiences already existing in the Quora Ads Manager.

Reporting tab

You can use the last tab to send all the metrics of your ad campaigns to your email.

Quora Ads pricing

Of course, advertising on Quora is not free. However, there’s no fixed price. Instead, Quora Ads pricing is set depending on various factors such as location and audience targeting, the quality of your ads, etc.

The pricing system works as an auction where advertisers can offer their bids. The more you pay, the more often other users will see your ad. Whenever you create an advertising campaign, Quora suggests a price, so you can follow the advice or bid the minimum cost.

Moreover, you can set a limit to how much you want to spend by specifying your daily or lifetime budget limit.

Setting up the budget for an ad campaign on Quora

Quora ads guide: what makes a good answer

  • It’s a good idea to answer new questions or choose older ones with at least 1000 views.
  • Avoid writing in an advertising style! Make your answers as natural, informative and useful as you can. Using “I” and “me” is totally Ok.
  • Posting pictures or videos will make your answers more appealing and eye-catching.
  • When answering a question, leave something unsaid because it will motivate people to follow your link to learn more or to see some examples.
  • Few people will want to follow a link leading to a product as it’s clearly an ad. Therefore, your best choice is to link your Quora answer to blog posts if you have a blog.

Summary

On Quora, you can find many potential customers for your business. However, it’s a platform for asking and answering questions, and in order to succeed, you must adopt this format.

The best strategy is to provide the audience with useful information and motivate them to learn more by following your links. This way, you should be able to seamlessly raise their interest in your brand.

Use this Quora Ads guide to increase brand awareness and attract more potential customers to your business. Get more tips on how to improve your dropshipping store by downloading our FREE GUIDE.

Read about quora ads.

10 Marvellous Instagram Giveaway Ideas To Make Your Business A Success

Are you looking for new Instagram giveaway ideas and tips which you could use to promote your ecommerce store? You’re on the right track!

Actually, I know how hard it is to surprise people with something new when every day you do the same thing – you create unique content, look for new ways of business promotion and try to develop your own marketing strategies.

Even if your imagination is incredible, at some point, you will eventually run out of ideas. Therefore, you will need to find an additional source of inspiration.

In this article, we’ve collected 10 marvelous Instagram giveaway ideas that will help you impress your followers and get the most out of your Instagram marketing campaign!

What is an Instagram giveaway?

An Instagram giveaway is a time-limited contest that helps brands build relationships with their customers and share the information about their products with a larger audience than they originally could.

An Instagram giveaway post example

Let’s say you have an ecommerce store and want to increase your brand awareness using Instagram. Among all the ways of doing it, the easiest one is announcing a contest – you just need to select a prize (something of the products you offer), define the terms and start it on your Instagram page.

Normally, the terms and conditions of Instagram giveaways are so simple that basically everyone in the world can take part in them. In most cases, participants just need to like a giveaway post, follow the Instagram page that announced it, and tag some friends.

Typically, giveaways last from one to two weeks. This time is usually enough to reach a reasonable number of potential clients and be sure that the followers remember about the contest.

When the contest is over, you need to choose a winner by the rules you’ve specified at the beginning (at random, by the number of likes, etc.), congratulate this person and send him or her the prize.

That’s it!

Instagram giveaway statistic to think about

So, why should you be running giveaways, in the first place?

Industry analysis shows that on average, 32,5% of brands launch a giveaway every month. Definitely, there’s a good reason for this!

According to the market reviews, a huge benefit of Instagram giveaway posts is their engagement: it’s 4 times higher than those of regular posts! Some reports estimate that Instagram contest posts receive about SIXTY TIMES MORE comments and 3.5 times more likes in comparison to all other post types!

And these numbers surely explain how Instagram contests help brands grow their following 70% faster: it’s all about the publicity you gain. Sounds like a social media marketing strategy you’d totally try, right?

How to create a great Instagram giveaway: ideas and tips

Before discussing the best Instagram giveaway ideas, let’s see how to create a contest that is easy and convenient for you to manage.

My first giveaway: a checklist

To begin with, let’s go over the steps you’ll need to take!

  • Choose a goal for your Instagram giveaway

The first step is defining a goal for your Instagram giveaway.

It can be:

Or any other goal that you want to achieve with the help of Instagram giveaways.

The chosen goal will determine all your further actions, so you should select it carefully and keep it in mind when planning and managing a contest.

  • Select a prize

A prize is something that impacts the overall success of your Instagram giveaway. Actually, it has to be something special that people would be eager to compete for. It’s better to offer high-demand products which can’t easily be bought in brick-and-mortar stores.

Besides, you have to choose affordable products because you will buy them with your own money. Of course, people will be happy to win an expensive high-tech drone, for example, but this can easily cause you financial troubles.

That’s why we advise you to determine the part of your budget you’re ready to spend on Instagram marketing and don’t go above your limit!

  • Define the contest rules

Once the prize is chosen, you have to make the rules of the game.

When you’re creating your first giveaway, there’s no reason to reinvent the wheel: just use the positive experience of other Instagrammers and brands.

As a rule, contest makers ask Instagram users to do one or two of the following things:

  • Like a photo
  • Share a post
  • Follow an Instagram page
  • Tag friends
  • Leave a comment

The more actions people have to do, the more your Instagram page is being promoted. For example, if users like a post, share it and tag 3 friends, they’ll increase your reach multiple times.

However, we advise you to limit the entry requirements to three or four steps. Otherwise, there is a chance that people will avoid taking part in your contest because of its complexity.

  • Create a great Instagram giveaway post

A perfect Instagram giveaway post will vary widely from one brand to another. The same methods can work for your business and be absolutely useless for others.

However, there are several elements that every Instagram giveaway post should include:

  • A bright, color picture of your product
  • A short text perfectly announcing your giveaway

An example of an informative giveaway description

When creating a post, don’t write too much text and use bullets or numbers in the caption. All participants must clearly understand what steps they should take to win the prize.

Want to craft just the perfect Instagram giveaway template? Check out our Instagram template tips!

Think up an appropriate hashtag for your campaign

Your campaign hashtag is as important as everything else when it comes to promoting your giveaway. That’s why you have to choose a fun and memorable hashtag that’s related to your business and products.

Thanks to hashtags, it will be easier for you to measure your contest success and to see how many Instagrammers have entered your giveaway. Besides, if you add several popular hashtags to your post, you’ll significantly increase your reach on Instagram.

Create reminder posts

In fact, Instagram giveaways aren’t those things you can set and forget about.

You should regularly remind your followers how much time is left to enter your giveaway and get a prize.

These posts will help you draw more attention to your contest and therefore, get more participants.

Promote your Instagram giveaway

As more and more businesses are trying to promote their giveaways, the competition is also increasing. So it’s getting harder to stand out from the crowd.

Here are some ideas on how you can promote your Instagram giveaways:

In fact, the more ways of promotion you try, the more participants you get. So it’s a good idea to experiment with them and use as many options as possible.

10 brilliant Instagram giveaway ideas: what to ask the participants to do?

Now that you know how to create Instagram giveaways, it’s time to take a look at the most effective Instagram giveaway ideas. Here is the list of actions you can offer your participants to take.

#1 Like the post and share it to win

Ask your followers to like your giveaway and share it with their friends. This way, you can easily expand the reach of your brand – even if 10 people repost your giveaway, it will help you increase your brand visibility.

#2 Make up a funny caption to the Instagram giveaway post

Another Instagram giveaway idea is asking your followers to write a funny caption to your photos. This contest gives your followers a chance to prove themselves and allows you to grow your audience.

#3 Tag a friend and follow the Instagram page to win

Ask your followers to tag one or several of their friends in the comments section so that they could start following your Instagram page, too. This type of giveaway will help you get lots of new followers and significantly increase your brand visibility in a very short time.

When the contest is over, the majority of new followers will stay with you because most people are too lazy to unfollow someone. 🙂 Thus, you will get a large and warm audience which you can target next time.

#4 Upload a creative photo of the store products

If you have enough sales in your store, you can ask your followers to upload creative photos of your products to their Instagram accounts and add a unique hashtag. If it works, you’ll get tons of user-generated content and increase your brand visibility a thousand times.

#5 “Write why YOU should win the prize”

Ask your followers to leave a short comment where they explain why they are bound to win. Choose the story you like the most and award the winner.

#6 Come up with a new slogan for the brand

This Instagram contest is a perfect way to get a snappy slogan for your brand if you still don’t have one. Just ask your followers to think up a catchphrase and write it in the comments section to win a prize.

#7 Find the answers to the questions about the store

Lots of customers don’t know a word about the brands they regularly buy. So you can write some questions about your store and hide the answers on your website pages. This contest will help you attract more traffic to your ecommerce store and improve the SEO ranking of your website.

#8 Write a detailed review of the product(s)

As a rule, people write reviews when they are unhappy about something. That’s why even great companies that really care about their clients may have lots of negative reviews.

To improve the situation, you can launch a contest and ask your followers to write some nice words about your products or your store. You can use the screenshots of these reviews later to promote your website and increase the trust in your brand.

#9 Create a short video review or a story

This Instagram giveaway idea is similar to the previous one. But this time, the participants have to record a video review of one of your products.

Of course, the number of participants will be limited and you won’t enlarge your audience heavily. But this contest will give you a better understanding of your target audience. It will help you analyze the Instagram pages of your real buyers and get an idea of what tricks you can use to promote your products to them.

#10 Like and share the posts during a certain period of time

This Instagram giveaway idea is for those ecommerce entrepreneurs who are ready to work hard and wait long.

To make your followers eligible to win the prize, you can ask them to like and share all your posts during a week or a month, for example.

Of course, it’ll be difficult for you to monitor all the changes and create a great amount of Instagram posts which will maintain your followers’ interest. But this will have a very positive impact on your business.

The participants will regularly visit your page to check if there is something new. So, a constant flow of traffic will be brought to your Instagram page and, most likely, to your website. Besides that, thanks to shares, you’ll reach a huge number of potential customers.

Here were our Instagram giveaway ideas which will help you make the most out of your Instagram marketing campaigns. Try them right now and you’ll significantly improve the performance of your ecommerce store!

Read about Instagram giveaway ideas.

Target Audience Analysis: 6 Tips On Identifying Your Customers

Do you have no sales or website visitors? Are you sure that you advertise your products to the right people? Let’s do a target audience analysis and check this out!

Who is your target audience? Who is more likely to buy products from you?

If your answer is something like “I’m going to sell my products to everyone” or “I don’t limit myself to any groups of people”, I have some bad news for you.

If you target everyone, you target no one.

Without knowing your target audience, it will be impossible to effectively run your eCommerce business and earn lots of money.

So what is to be done?

The solution is simple: perform a detailed target audience analysis and enjoy your improved results!

And we’ll tell you how to do it right.

Let’s go.

What is a target audience analysis?

Your target audience is a group of people who might be interested in your product or service. As a rule, these people have similar interests, they’re about the same age and of the same gender.

To define target audiences, business people usually perform a target audience analysis. In simple terms, it means investigating the behavior, preferences, interests, location, demographics and other aspects of a specific group of people.

A target audience analysis usually consists of the following aspects:

  • Gender
  • Age
  • Location
  • Marital status
  • Education level
  • Income level
  • Cultural and social background

The more elements you’re taking into account when defining your target audience, the narrower it is.

For example, if you sell extremely expensive men’s suits appropriate for the red carpet, your potential buyers are most likely to be rich well-educated men living in First World countries and regularly visiting social events. As you can see, this audience is really narrow.

Why is it important to know your target audience?

A woman wondering why target audience analysis is important for businesses.

Knowing your target audience is a must if you’re going to be a high-flier in the eСommerce business.

First, you will clearly understand who really needs your goods. Therefore, you will appeal to your potential customers more successfully.

Let’s say you sell educational books and your target audience consists of students, teachers, and academics. Although all these people are really interested in your products, you need to divide them into groups and promote your store with different pieces of content. The marketing strategies that make sense for students may not work for teachers, and vice versa.

Secondly, knowing your target audience helps you allocate your resources properly and keep within your marketing budget. This way, you will only spend your money on the right people and suitable marketing tools.

For example, if you know that your audience is over the age of 45, it’s better to promote your eCommerce store on Facebook than on Instagram. According to the data, in 2018, more than 35.4 million U.S. Facebook users were between 45 and 54 years old, whereas only 9% of people in this age group were using Instagram.

Besides that, the knowledge of your target audience lets you be more competitive and increase your conversion rate.

Challenges of target audience analysis

When starting a target market analysis, marketers often face a number of challenges.

  1. Understanding your product

First of all, you may find out that you don’t fully understand the product you want to advertise, its features and the benefits it can provide. That’s why our team recommends choosing a dropshipping niche you feel passionate about.

Of course, you can still pick products from other niches, but in this case, make sure you truly understand them to create attractive content and ads.

  1. Finding the balance between visitors and conversions

It’s especially important for entrepreneurs who want to attract buyers with content marketing. Valuable content can lead hundreds of visitors to your website, but not all of them will want to buy your goods. Contrariwise, if you focus your marketing efforts on people who will most likely buy the goods, you may miss a large audience of potential customers who are less likely to buy.

Here you need to find the proper balance.

  1. Finding the most efficient channel

Another challenge for an advertiser or content marketer is to find the right channel. Should you create video content and promote it via YouTube or should you pick social media instead? Should you run ads on Pinterest or Instagram? Depending on the niche of your dropshipping store, you may want to try a number of options.

Here the team of AliDropship can recommend using Facebook for advertising as it has a very large audience.

How to research your target audience?

Now that the importance of knowing your target audience is obvious, let’s learn how to do a target audience analysis and understand your clients better.

1. Get familiar with your product

A target audience research should start with finding out everything you can about your product. It’s great if you already know the benefits of your offer. But if not, spare no time and money to know it better and thus better understand your audience.

Read about the product or even purchase and test one. Often, you can target not one but a few audiences with the same product. For example, posture-correcting goods are now popular not only among older people but among gamers and office workers as well.

2. Collect demographic and psychographic data

Demographic data includes a number of parameters such as gender, age, sexual orientation, religion, level of education, etc. The list can be different for different products and niches. Some data can be irrelevant while some information can become really important.

Psychographic data is more subjective and describes how audiences behave, what they like or dislike. Here you want to know the interests of your audience, their activities (hobbies) and their opinions.

3. Identify the pain points of your target audience

Another important part of a target audience analysis is identifying what bothers your potential customers, their problems and needs. These problems are called pain points, and your product is the thing that can solve them.

To answer all these questions, you can use a number of methods. You can take surveys, analyze audiences in social media (we’ll cover that later), make keyword research, visit niche forums, talk to people on Quora and Reddit, research your competitors, etc.

After gathering all the necessary data, you should be able to create a buyer persona.

4. Create a marketing persona

To find out what your potential customers look like, we recommend creating the so-called marketing (or buyer) persona. This is a representation of your ideal customer based on your suggestions and the data you collected about your existing clients.

Actually, there are 3 ways to create a marketing persona.

The first one is doing a survey of your real customers. You need to prepare a list of questions for your buyers, place it in your blog or email series, and ask your customers to answer them.

Explain to your subscribers that this information will help you make your eCommerce store better and more relevant to their needs. As a rule, most people are ready to help others, so feel free to ask them for feedback.

The second way to create a marketing persona is to do research online. We recommend thinking about the websites your potential customers may like, visit them, and read comments. People often write lots of valuable information when discussing something online, so you just need to find it and take advantage of it.

On top of that, we recommend registering on your niche related forums and blogs. This is also a great source of information.

As for the third way of creating a marketing persona, it is a bit risky. You can describe your perfect buyer on your own, using only your suggestions and relying on your intuition. However, we strongly recommend that you test your assumptions after a while because you may have a wrong idea about your potential customers.

According to statistics, the use of marketing personas makes websites and marketing campaigns up to 5 times more attractive to customers.

5. Use Google Analytics

Google Analytics is a great source of information and you definitely need to use it when doing a target audience analysis.

There are 3 key areas that we focus on when looking for people who matter to our business.

Let’s look at them.

  • Demographics

Google Analytics can give you a clear picture of what age and gender your audience is.

Age and gender data provided by Google Analytics.

This way, you will better understand who visits your website and what information is important for them. For example, if you sell clothes and your audience mainly consists of young women, you can add more articles on female fashion to your product offer.

I would also recommend trying Instagram and Pinterest because young fashionistas usually spend a lot of time there.

  • Interests

The Interests report in Google Analytics provides insights into visitors’ preferences, tastes, habits, hobbies, and more.

Google Analytics data on the interests of a target audience

These details will help you see what topics your website visitors are interested in. Therefore, you will be able to create content that will be the most valuable for them.

  • Location

Knowing where your customers are located is helpful because of 2 reasons. First, you will learn what languages your website visitors speak, and plan your marketing campaigns accordingly. Secondly, it’ll make you aware of the different cultures you are addressing.

Google Analytics data on the location of site visitors

Having this data lets you:

  • Understand what types of content make sense to your website visitors
  • Avoid information that would offend or confuse your audience

For example, it’s probably a poor decision to congratulate your customers on St. Patrick’s day if they live, let’s say, somewhere in the Commonwealth of Independent States.

6. Do a target audience analysis with Facebook Insights

The last way of doing a target audience analysis is using Facebook Insights.

With this tool, you can quickly determine the number of the people who viewed your page and see these views by:

  • Section (posts, videos, photos)
  • Age and Gender
  • Country
  • City
  • Device (computers, mobile devices)

For example, if you see that your subscribers prefer videos to other types of content, it’s better to focus on creating videos rather than on placing photos.

What’s more, there you can see insights about your Facebook page’s followers, recommendations, previews, etc. This information will definitely come in handy if you want to meet the people who will love your business!

Target audience analysis is the key to your dropshipping business success, and it definitely should become a part of your marketing strategy. Regularly use these ways of defining your target audience and you’ll open up new horizons for your dropshipping business!

Read about target audience analysis.

Best Banner Ads: 50 Inspirational Examples From Most Famous Brands

What do the best banner ads have in common? And what does it take to create a catchy, memorable, high converting banner? Let’s take a look!

Banner ads: a brief introduction

Wouldn’t it be awesome to have your store advertisements placed all over the web?

Just think about it: thousands of people will have the opportunity to see your amazing offers, get interested in your products, and eventually visit your website – even if they have never heard of it before.

Sounds tempting, right?

That’s what banner ads are for!

Banner ads are clickable images you can place on different websites all across the Internet. Whenever users click on such a banner, they get redirected to your store page that you’ve linked to this image.

All over the world, business owners increase their banner ad spending due to the efficiency of these promotional tactics.

It’s not surprising, banner ads can help you achieve numerous growth goals, for example:

  • Create and raise brand awareness
  • Drive more traffic to your store
  • Demonstrate (and hopefully even sell) your products to a wider audience
  • Announce new product arrivals, discounts, and special shopping events
  • Retarget the users who have already interacted with your store

To launch your banner ads campaign, you can safely use Google Ads, Facebook Audience Network Ads, or any other banner ads network – there’s plenty of them! Planning your campaign, you’ll be able to place the banners on almost any website you want:

  • Your own store
  • External sites popular with your target audience
  • Social media

Best banner ads: the most common types of banner ads

If you want to grow your online business and show it to a wider audience of people, you have to diversify your banner ad campaigns. More specifically, you need to implement the most effective banner ads.

So, to make your banner advertising campaigns successful, you need to know the common types of digital banners and their specifications. The right banner size can be the difference between a successful promotional campaign and one that brings no results.

Furthermore, to not fall flat, you have to get acquainted with the various requirements for banner ads across the major networks, such as: Google, Facebook, and Instagram.

So, for you to achieve maximum results, let’s look at the most popular and effective banner ads and their specifics!

  • Leaderboard (728 x 90)

This type of marketing banner ad quickly catches the attention of the viewer as it is visible due to its size. Usually, this ad format is found above the navigation bar, especially in a blog or forum.

  • Square (250 х 250)

This type of ad is the perfect solution for smaller spaces. However, these types of banner ads are not among the most preferred for many brands because they don’t exactly offer a lot of room to “play with”.

  • Skyscraper (120 x 600)

This banner ad is typically placed on the sidebars. It is the best way to showcase downward descending visual information. Moreover, thanks to its narrow-width design, this banner can fit where broader ads can’t.

These are just a few types of the most popular banner ads. The best part? You can easily order original banners for any advertising campaign you need on AliDropship! Your banner ads will meet all the standard size and file formats.

But what exactly will you put on your banners?

What will motivate viewers to click on them and go to your store?

To answer these questions, we’ve looked through countless banner ads promoting clothes, footwear, gadgets, jewelry, and accessories. We selected 50 exciting, inspiring examples from the world’s most famous brands, and took note of 5 common strategies they use!

Best banner ads type #1: close up product photos

It seems to be the most obvious way to advertise your offers, right? Let’s see some banner examples! Click on the image to enlarge it.

Best banner ads: close up product photos

As you can see from the banners above, large-high-quality photos work really well if you want to make people familiar with your store offer in general, advertise new arrivals, and even show the items in action.

It’s not uncommon for advertisers to go even further and zoom their product images greatly.

For business owners, it’s a great way to explain and visualize their products’ competitive advantages. So, even if your offers are different from others in the tiniest details, you can showcase them proudly!

Best banner ads type #2: minimalistic visuals

Placing your product images on a white background, you make sure that nothing distracts the viewers from the items themselves.

Best banner ads type: minimalistic visuals

Of course, it’s not the only way to focus your clients’ attention on your outstanding offers! Another trick is to simply use a limited range of colors – and, again, as much ‘air’ and white spaces as possible.

It’s enough to take a single look at these banners to immediately understand what’s offered and where it can be bought.

Best banner ads type #3: audience-relevant imagery

There is no doubt: you can demonstrate your products in hundreds of ways. But the thing is, you need to concentrate on the subjects that are important, meaningful, and valuable to your potential customers.

Are your clients following the latest trends closely? The visuals featuring smart clothing, statement makeup, vintage stylistics, shiny neon, and glitter are highly likely to attract their attention.

Or maybe, your potential buyers adore fantasy worlds and fictional universes, art and artwork, and all sorts of creative/fan motifs. Why not incorporate them in banner ads, too?

Each of these examples focuses on a specific hobby or interest. Even if these topics are not directly connected to the advertised products, they still resonate with the relevant audience strongly. And interestingly enough, the last example in this banner selection makes us think of one more strategy for creating a winning banner advertisement!

Best banner ads type #4: influencers involvement

It’s quite common for large-scale brands to collaborate with actors, artists, sportsmen, social media influencers, and other celebrities to promote their products.

Of course, for an owner of a small business, it will be super challenging to persuade Olympic champions or Oscar winners to take part in your advertising campaigns.

Good news: it’s not a must!

Did you have a shoutout or giveaway promotion recently? Were you teaming up with some small-scale blogger or influencer for this purpose? Well, let everyone know about it, and use the banners above as an example!

Best banner ads type #5: focus on texts

Do you have an important message to share with your audience? Would you like to highlight some specific product benefits or make ‘image’ statements? Use the power of text! You can either combine it with some imagery or just dedicate the whole banner space to your words of wisdom.

And of course, it’s a winning strategy if you’re announcing a discount or a special shopping event.

No unnecessary information to process, no extra time to understand your idea. It’s all plain and simple!

Want to get awesome banners for your own campaign?

Nothing can be easier!

Our team of digital marketing experts will be more than happy to assist you. With a solid background in dropshipping stores promotion, these specialists are ready to work miracles.

Simply request our banner ads design service and get your very special, unique, one-of-a-kind banners for any occasion and placement type!

Read about best banner ads.

6 Effective Follow Up Strategies You Need To Start Using Today

In email marketing, follow up letters are the bridge connecting you with your subscribers and helping you stay in touch with potential buyers.

For us, email marketing is one of the main promotional instruments. Most likely, you’re reading this article because you’ve received its preview in your inbox. 😉 So, we decided to share some of our tips on the most effective follow up strategies we’ve tested ourselves!

What are follow up emails and how to deal with them?

Let’s start with the basics: what do we mean by follow up letters?

Follow ups are several emails that are sent to your subscribers automatically over some specific period of time. You write them once, and they work for you on auto-pilot in the long run.

So, follow ups are a series of logically linked emails that do A LOT for your business promotion:

  • Make your clients feel valuable and important to you

As a rule, the first email in the series of follow ups is sent to a person right after he or she took some action in your store: made a purchase, left an abandoned cart, subscribed to your newsletter, etc.

Therefore, this person feels appreciated – especially if you write this first follow up email correctly! Read below to learn more about it.

  • Share important information with your clients

Each follow up should be dedicated to a specific topic that is meaningful for your audience. You don’t just send the same email over and over again every 2-3 days. Every time, it should be something new and engaging.

  • Remind about your business with no extra effort from you

Follow up communication is set up through a specialized mailing service. Therefore, you don’t write and send each email manually! You write follow up templates, add them to the mailing service’s email sequence, and specify the sending frequency. The system will do the rest for you.

How to follow up with clients or the most effective follow up strategies: collect clients’ emails

a picture showing an example of email subscription installation

Now, the prospects of this marketing tool seem really appealing to you, right?

But how can you start using this strategy for your dropshipping store promotion and even make the most of it?

As you understand, you can’t send out follow ups if you don’t have any email addresses in your mailing database. That’s what you need to begin with!

We have dedicated a whole article to email list building – read it carefully to learn how to collect email addresses of your potential customers.

Don’t want to set up all these pop-ups, subscription forms, and other tech elements yourself? Use the service of email subscription form integration provided by dedicated specialists, and watch your email list growing on its own!

And, while the systems collect email addresses and put them into your database, you can proceed with the most interesting part of email marketing: writing the follow up texts!

Effective follow up strategies: best follow up tips on how to create emails that sell?

Don’t you know how to do a follow up? Well, we’re going to share the best follow up strategies we’ve figured out from our personal experience!

#1 Start with your follow up plan

What will your follow ups be about? How often will your subscribers receive them?

At this point, you need to come up with a general follow up plan – something like this:

Day 1 (right after getting the email address): the first welcoming follow up. It should include a gratitude for the interest in your store, a brief business introduction, and a tempting welcome discount coupon.

Day 2: an appealing product selection from your store. Add best sellers of the week / new arrivals / trends of the season / items similar to the viewed or purchased ones with product links to the follow up letter.

Day 3: some interesting facts about your products. It’s all about the buyers’ testimonials / industry secrets of the product manufacturing / unexpected ways to benefit from the products use with product links.

Day 5: special offer. It’s time to create a sense of urgency. Please note that the letter has to be different from the one you provided them with a discount coupon for the first time.

Day 7: a preview of your valuable article from the in-store blog with the links to the related articles or products.

As you can see, this sample follow up plan covers 7 days, includes 5 messages, and uses every opportunity to motivate the reader to check out the store once more.

Of course, it’s not a must-follow sample plan. You can come up with any other ideas for the letters’ topics, mailing frequency, and time period. It all depends on your store niche, business brand, and the potential customers’ preferences.

#2 Pay attention to the first follow up email

Basically, the first follow up letter introduces you to the readers. It lets them understand what they can expect from you, how they can benefit from your offers, and how many of their problems you can solve.

In order not to make them disappointed, you only need to give them the information they are looking for while browsing your store. That’s why it’s a good idea to create different follow up sequences for different types of actions taken in your store. Obviously, a “thank you” letter after a product purchase won’t be the same as the “these items are still waiting for you in your cart!” message, right?

In any case, it should bring value to the readers. Otherwise, they will quickly assume that your emails are not worthy of their attention.

#3 Combine marketing elements with transactional details

Your readers are smart enough to see the difference between a spammy promotional text and a piece of valuable information. That’s why some email marketers use payment confirmations, notifications about an order, etc. as the basis for the first email in their follow up sequence.

Normally, such action-triggered notifications are sent directly from the website where the user’s activity took place. But you can also add a transactional element (download link, order confirmation, etc) manually to your very first follow up. In this case, you can fill it with FAQ links, store contact details, or other elements that bring value to the readers, re-engage them, and bring them back to your website for new or repeat purchases.

#4 Work on your subject lines

It must be clear from your subject lines that the emails contain something really important: not just useless boring information, but meaningful bonuses, tips, or other helpful and valuable elements. It makes it more likely that the readers will open the emails, and not simply ignore them. These insights will help you create powerful subject lines!

Want to see expert examples and tips? Check out these seven types of email subject lines that boost your conversions!

#5 Keep it short

An overly long email will be left unread – trust us. 😉

Your goal is to make all the text seen immediately, without scrolling down a page. That’s how you can be sure that the reader won’t miss any of the links, buttons, appealing coupon codes, and other crucial parts of your letter.

Need advice on the texts and catchphrases you’ll put into your follow ups? Check out these tips on selling emails we’ve covered in one of our previous articles.

#6 Consult experienced email marketers

Don’t worry if you don’t have any background in writing catchy texts or planning a long-term email sequence.

Our team is happy to help you craft an engaging, highly efficient, and valuable set of follow ups! Here is what we offer:

  • A sequence of 4, 8, or 16 unique follow ups that cover from 2 weeks to 3 months (depending on the package you choose), reflect your business, and prompt the readers to make a purchase
  • From 2 to 5 appealing email templates that you can freely use for your future email campaigns
  • A detailed step-by-step guide on setting up this follow up sequence in the Mailchimp mailing service

Thanks to this assistance, you’ll enjoy an improved volume of sales and a growth in the number of repeat buyers – all on autopilot!

Now, you have a much clearer idea of effective follow up strategies that can convert your subscribers into happy buyers! And remember – we’re always here to find the best ways to follow up with the customers!

Read about effective follow up strategies.

Wondering How To Give Your Store A Boost? Dropshipping Experts Come To Your Rescue

Creating a promotional strategy for your online store can be difficult and certain aspects might require professional dropshipping help. And you can rely on our experts to help you with whatever you need.

Let’s look at what kind of dropshipping help our seasoned marketing experts can assist you with!

As we commonly say, dropshipping is a great business model for eCommerce newcomers. It doesn’t require massive startup investments or background technical knowledge. From the feedback of our clients, you can see that many of them have originally started their ventures with zero experience in this field, but still managed to figure things out.

And this is pretty much understandable. As their stores are equipped with user-friendly solutions that complete lots of processes on autopilot, it’s not really a big deal to launch a store (or even order a ready-made one) and learn its ins and outs in less than a week.

A more challenging task here is to raise awareness about this new store. Intense promotional efforts result in higher profits, but digital marketing is quite complex. So, you might feel confused when you try to launch various promotional campaigns if you haven’t created any previously.

Luckily, you’re not alone on this business road.

Our qualified dropshipping consultants are here to guide you!

We have a whole team of dedicated experts, from developers to designers, social media management specialists, and online marketing enthusiasts. Here to help you make your very first steps in advertising.

These consultants have vast experience in various different areas of digital marketing. So, you can be sure that they will provide you with promotional advice to launch your store to the top.

Let’s go over the services!

Expert dropshipping help: making sure your store is ready for promotion

It would be a waste of everyone’s time to drive traffic to a store that’s just plain and uninteresting.

To make sure that doesn’t happen, our experts will help you pick the best direction for your dropshipping store. Let’s dive in!

In-depth niche research

Basically, your venture starts with the choice of your store niche.

This niche will define all your further marketing actions: product offer creation, customer segment choice, promotional channels and methods choice, etc. Of course, that’s a highly important decision to make!

We’ve evaluated the prospects of over 50 niches for your convenience – but what if none of them inspires you to launch your business?

That’s where the individual niche research service comes into play.

dropshipping help niche research

There are 3 packages within this service, and with any one of them, you will get:

  • 3 profitable niches to choose from
  • A recommended selection of 5 best AliExpress suppliers in the niche
  • Advice on top 10 countries to target with your offers
  • A list of the most suitable product types you can find on AliExpress
  • The estimated number of AliExpress products you can import to your store
  • General understanding of the niche popularity on AliExpress and other platforms

Isn’t it the easiest way to find yourself a money-making and engaging niche that is interesting to you personally?

Click here to learn more about the niche research service and place your order.

What our dropshipping consultants can help you with: promoting your store

Your dropshipping store is fully ready for operation, and you can’t wait to welcome your first buyers there! How can you make it known to a wide audience?

The best way to drive traffic to a new online store is to use a mix of paid advertising methods – but what if you have no experience in this?

We’re covering this dropshipping aspect, too!

Facebook & Instagram ads

If you want to raise awareness about your business and gain a loyal customer audience, Instagram and Facebook are probably the first platforms you’ll consider. And, if you can’t come up with a catchy ad idea for your store or if you’re confused by the numerous ad settings, here’s what we can do for you!

dropshipping help ads

This ads preparation service comes in 3 packages, all of which let you get:

  • A specific number of ideas for your store ad
  • Ready texts and images to include in the suggested ad(s)
  • Detailed recommendations on the necessary audience settings

This is how you can test ad formats you’ve never tried before and grab your potential buyers’ attention with new promotional messages. How about giving it a try?

Click here to learn more about Facebook & Instagram ads creation service and place your order.

Email marketing setup

Thanks to newsletter emails and follow-ups, you can easily stay in touch with your customers. Emails let you conveniently notify the subscribers about your newest product arrivals and special offers, and remind them about your business.

If you feel you can’t create captivating emails that will turn one-time customers into loyal buyers, or if you’re unsure you can send these letters on a regular basis, you’ll be interested in this service!

You can choose any of these packages – each of them includes:

  • An individually written series of emails covering a specific period of time
  • Setup and launch of these follow up sequences
  • A detailed guide on setting up further follow up emails in MailChimp service
  • Several email templates that you can freely use for your future email campaigns

If you’ve never tried communicating with your current and prospective customers via emails, it’s the right moment to set things into motion!

Click here to learn more about the email marketing setup service and place your order.

Marketing services bundle

Do you want to solve multiple promotional tasks at once and spend your marketing budget wisely?

Take a look at this set of marketing services that lets you get expert dropshipping guidance with an impressive discount!

The bundle comes in 3 packages that let you enjoy:

  • A set of unique ads with detailed setup guides
  • An automated email follow-up series with setup instructions
  • A serious upgrade of your store performance

If you’re looking for an all-in-one solution to improve your online reputation, increase your media coverage, and boost sales, this is an unbeatable service!

Click here to learn more about the digital marketing bundle and order the service.

What would you like our dropshipping experts to help you with? There’s a whole range of digital marketing instruments that will make your dropshipping store thrive – just pick the ones you fancy!

Irresistible Lead Magnet

Need dropshipping help reaching even more potential customers? Implement our wondrous Irresistible Lead Magnet and drive even more traffic to your online store!

How exactly does it work? Our team of experts will create a beautiful pop-up ad that will collect the emails of your customers. But that’s not all. It is a well-known fact that not all customers freely like to share their emails, that’s why our team will also create an e-book about your products and offer it as a return for a subscription.

Throughout this e-book, people will come across your products and have access to their webpages.

Take a peek at packages you can get:

There are two packages for you to choose from. If in the past you’ve purchased lead generation pop-ups from AliDropship, you will get a package at a discounted price!

Each of these packages comes with:

  • 1 e-book presenting your products in an engaging way
  • Ad material (1 pic, 1 text, target audience) for attracting traffic to your site
  • Step-by-step guide on how to launch ads

This service is perfect for increasing traffic to your online store as well as gathering more emails for your future promotional campaigns.

Winning Product & Ad Strategy

Make your products look even more appealing with Alidropship’s Winning Product and Ad strategy service. By purchasing this feature for your online store, you get a product page dedicated specifically to one of your best-selling products.

Here is the package you can get:

dropshipping help winning product ads

After your purchase, here is what our experts do for you:

  • Research various product ads on social media
  • Pick out the 3 best products for your online store and you select one of them
  • Put together a stunning page of the selected product for your website
  • Optimize it to make it more convertible
  • Additional marketing materials that will help you promote your product

Make your online business bring even more profit with this tremendous marketing service. And you can be sure that our experts will be there to help you along the way.

Facebook & Instagram Video Ads

Do you know what can showcase a product and all of its qualities quickly and efficiently? As you might have guessed, we are talking about Facebook and Instagram video ads. Many ecommerce experts state that product videos increase product purchases by 140%!

Video ads are a certain guarantee for you to sell more products as well as attract more customers.

Here are the packages you can purchase:

dropshipping help video ads

Each bundle has more promotional materials than the previous one. Our experts will help you attract customers and here is what you receive after the purchase:

  • Facebook and Instagram feed video ads of your products
  • Advertising texts that will encourage customers to purchase your products
  • A step-by-step guide on how to prepare your store for promotion and launch ads

Grow your business effortlessly with AliDropship’s Facebook and Instagram video ads!

Engaging Social Media Posts

Social media platforms are perhaps the most popular means of promotion nowadays. However, they don’t hold any value if they don’t contain any engaging content. With the help of our experts, you can enjoy the benefits of professionally made and engaging content that will help promote your store and find new customers through social media.

Here are the packages you can purchase:

In both packages you will receive:

  • An array of beautifully designed images
  • A variety of engaging texts
  • The most popular hashtags hand-picked and suitable for your store

Our seasoned professionals know exactly what kind of content online users prefer to consume, as well as how to create visually stunning content. So, you can be sure that by ordering this service the amount of beautiful and entertaining posts will increase causing more people to buy from you.

Traffic Generating Ad & Blog Post

Want dropshipping help with increasing the amount of traffic coming to your blog? Turn your blog into a traffic magnet and a lead generator easily!

Make yourself familiar with the bundle package:

What’s included in the package:

  • An advertisement blog post

A blog post designed by our marketing specialists that showcases your product in a way that generates the consumers’ impulse to buy more items.

  • Promotional materials

An image, a text, and the required targeting settings needed to promote to your target audience and show them your blog.

  • Subscription form

A form that allows you to collect emails of your readers which you can later use for future promotional campaigns.

Content marketing has proven to be one of the most effective methods for attracting traffic to your stores and boost sales. With the help from our experts, the amount of traffic to your store will increase and also increase the amount of sales.

Facebook Followers Booster

Feel like your Facebook page doesn’t have enough credibility or followers? Our Facebook Followers Booster can help you easily. Turn to the help of our experts and they will provide you with engaging posts as well as page likes ads, and of course a detailed guide to set everything up.

Here is a closer look at the package:

In this package, you will get top-quality content, along with entertaining posts and page likes Facebook ads ready to captivate the attention of online users and make them follow your social media page.

Facebook & Instagram Retargeting Ads

Do you know that lots of potential customers tend to see your product offers and then just leave your store? Yep, that’s a common thing in the ecommerce world. However, with Facebook and Instagram retargeting ads, you can bring them right back to your online store.

Here is the package you can purchase:

In this bundle you will get everything you need to bring the customers back to your online store:

  • Captivating image advertisements with your bestsellers
  • Coupon creation
  • Charming advertisement texts that will have your previous visitors running back to buy something

With this effective marketing strategy, you can generate more sales, increase your brand recognition and save lots of your time which you can devote to other aspects of your store promotion. Moreover, following our guidelines you’ll be able to create retargeting campaigns in the future all by yourself.

Lead Generation Pop-up Setup

Want dropshipping help with collecting your visitors’ email quickly and efficiently? With the Lead Generation Pop-up Setup, you can take advantage of the visitors who visit your site and don’t buy something.

Here is a quick look at the bundle:

By ordering this service, you receive:

  • Setup of a glaring pop-up which will collect emails powered  by Mailchimp
  • Signup form setup
  • Coupon creation
  • A welcome message with a coupon
  • Pack of pop-up designs for pop-up customization

Our experts have tested the Lead Generations pop-up setup on our very own dropshipping stores and the results have been tremendous. With this service and our experts’ help, you can create your own booming online store as well!

What would you like our dropshipping experts to help you with? There’s a whole range of digital marketing instruments that will make your dropshipping store thrive – just pick the ones you fancy!

Read about dropshipping help.

Social Media Shoutouts: How To Get Traffic From Others

Getting a social media shoutout can really boost your business. Shoutouts are a part of digital marketing widely used for business promotion along with other methods. Keep reading to learn how to get paid and free shoutouts.

What is a shoutout?

Centuries ago, if you saw a new painting or a piece of jewelry at your neighbor’s place, you could ask, ‘Hey, where did you get that?’ The neighbor would tell you about a good painter or a jewelry store.

The same thing happens even nowadays as we share our experiences with relatives, friends and colleagues, as we recommend certain goods and services.

A social media shoutout works pretty much the same way. Whenever a social network owner mentions another account, page or channel and provides a link, it’s a shoutout. The idea here is that an owner of a social media account advertises your brand or social media account to his or her own followers.

Let’s suppose I have a kitchenware store and I’ve found an Instagram account that posts food, recipes, etc. If its owner agrees to post my materials with a link to my web store (i.e. to give me a shoutout), this person’s followers will see my wares and may want to buy something or at least visit my store.

Simple, right? In fact, you probably see at least one social media shoutout every week. We do it all the time by liking posts, reposting, etc. Except we don’t do it in order to help someone make money.

Brands usually ask popular influencers to give shoutouts because these people have large and loyal audiences that follow their recommendations. From this perspective, shoutouts are integrated into influencer marketing. However, we will see that you can get profitable shoutouts from people with tiny audiences too.

Who can give you a social media shoutout?

The list of people who can potentially give you shoutouts

You can guess that it’s no use asking any random account owner to promote your product. For example, if I sell kitchenware, a shoutout from an account owned by a heavy metal band will look like a joke. There are three main criteria you should keep in mind.

  1. Similar niche

This is what I’ve described: if you want a shoutout to bring you visitors and clients, you need to find an influencer who works in the same or similar niche. However, be reasonable: you can’t ask direct competitors for shoutouts. Instead, look for people who may truly, sincerely recommend your product to their followers.

  1. Social network type

Even if you’ve found a good account with a similar niche, whether it could give you a good shoutout depends on what type of social network it is. For example, an Instagram account owner could mention your article, but people browsing Instagram usually don’t want to read anything. So, this shoutout may not be as effective as you expected.

  1. Different audience

Lastly, a similar niche doesn’t necessarily mean a given account has the same kind of audience. Be it gender, age, marital status or anything else, it can make a huge difference.

How to get a free social media shoutout?

Short guide on getting free shoutouts

Let me make it clear right away – very few influencers will agree to give a shoutout for free because if you want something from them, you probably have no other choice but to pay. Still, some people get lucky.

  1. Find influencers

First of all, you’ll have to manually find an influencer. Use hashtags to browse social networks in search of accounts with a similar niche. Sounds simple, but depending on your niche, it can take a while before you discover a really interesting page.

Avoid influencers with a lot of followers because they get interesting offers from entrepreneurs (who agree to pay) quite often. So, an account with 100,000 subscribers is not good! Instead, look for accounts with a similar number of followers as you.

Before making contact and asking for a favor, I recommend spending some time liking and commenting on their content. Get noticed and show yourself as an active subscriber.

  1. Contact account owners

Contact the account owners. As soon as you’ve found a number of interesting pages, subscribe to their communities and only after that send a message to them.

Don’t ask for a shoutout right away. Don’t ask them to visit your page. Lines like these irritate people because it becomes absolutely clear what you’re after.

Instead, start with praising their content and be sincere. There’s a chance the person on the other side might get interested in your content as well.

  1. Offer S4S

After that, you can offer co-operation. Since you want a voluntary shoutout, your only option is the so-called S4S model, i.e. shoutout for a shoutout. Simply speaking, you and the other guy will promote each other.

If the other party agrees, it’s a good idea to discuss the plan in detail – who’s going to post what, how and when. Remember, you two are in the same boat, you’re partners, so you both have to take it seriously.

How to get a paid social media shoutout?

Short guide on getting paid shoutouts

Selling shoutouts is a common practice in influencer marketing. Paid shoutouts on large accounts can help you reach a much wider audience, thus bringing you subscribers or sales.

Follow the same steps and ask the account owner if he or she makes paid shoutouts. Ask for prices as well.

If you don’t want to manually search for influencers, you can use one of paid apps and services such as Shoutcart. They can save you hours and days by providing a list of influencers along with detailed statistics. You will see what niche these people occupy, how many followers they have, their average efficiency, prices, etc.

Tips on getting more shoutouts

One social media shoutout can hardly affect your total sales, so the more you get the better. Follow these tips to get more shoutouts.

1. Contact influencers personally

Never ever offer collaboration to influencers in comments or anywhere else where other users can see your conversation. Your potential partner will definitely not like it. So, keep your business conversations private.

Also, I recommend checking the influencer’s profile to see how they prefer you to contact them. A person ignoring such requests clearly demonstrates that he hasn’t seen the profile and doesn’t really care about the influencer.

2. Make high-quality content

Not all influencers will agree to collaborate with you even if you’re offering money. If your account looks unprofessional or the content you create doesn’t appeal to the influencer, he/she may simply not want to have anything to do with you.

So, make your account look good and create truly interesting content related to the niche of your business. The other guy too wants to share an interesting and useful post or a couple of photos and videos related to their topic. And your task is to become the source of this content.

3. Give a shoutout first

Instead of asking for a shoutout, you can try giving one instead. If there’s an account with really good content, share it with your followers. Do the other guy a favor, and maybe he will feel obliged to you.

Are shoutouts worth it?

It’s really difficult to judge whether shoutouts can or cannot boost your business. A lot depends on your niche: certain things are popular while others have a narrow audience. As I mentioned before, an influencer’s audience is also important. And you can’t be sure this influencer won’t do the job half-heartedly.

As a result, there’s no guarantee it’ll work. So, if you decide to ask for shoutouts, either try doing it for free (S4S) or try a small budget to see whether the result is worth it.

Along with social media shoutouts, you may want to use Facebook and Instagram ads as these platforms have proved very effective for small businesses. Save time and get better results by using this service!

Read about social media shoutout.