How To Schedule Instagram Posts In A Click: 6 Most Helpful Tools

Would you like to improve your Instagram engagement? Are your posts getting inconsistent numbers of likes and comments? If these challenges are familiar to you, don’t worry! Today we will dive into how to schedule Instagram posts and boost your Instagram performance

Why you might want to schedule Instagram posts in a specific way

Scheduling Instagram posts is an ever-changing topic that needs constant attention. Because of the frequent updates, Instagram’s algorithms change and have a lasting effect on its users. It affects everyone, from ordinary users to Instagram bloggers and Instagram-based stores. So, it is essential to know how the platform organises the posts in the newsfeed and on the search/discover page. 

Instagram posts used to be arranged by the date of the publication and were displayed in the news feed in chronological order. Though the timing of the posts still plays an important role, the current algorithm assesses the posts by their relevance and engagement rate. 

For example, your audience has various times of activity during the day. If you post at the time of their lowest activity, your publication will receive a low amount of likes and comments. As a result, Instagram will render your post not as appealing as the average one, thus displaying it to a lower number of followers and potential customers. Because of this, it’s essential to figure out the time of day when your audience’s activity rate is at its highest, and post during that time. 

What are the best solutions to schedule Instagram posts automatically?

Let’s be honest: you’re highly unlikely to always sit in front of your computer/laptop or mobile device awaiting the much-anticipated hour to publish your post. Wouldn’t you rather have a tool that allows you to publish your social media content automatically? Let’s review the best tools that can help you accomplish this with little to no effort. 

Sked Social 

Sked offers almost everything you might need from a scheduling app. It supports several social media platforms, like Facebook, Twitter, and its primary objective – Instagram. Sked Social is great for people who work in teams, as it has a Collaboration feature for people who work on the same project providing access to all the team members. Not a lot of scheduling tools can offer this kind of functionality. 

Sked Social has advanced Instagram posts and story analytics features. Using these, you will find it easier to identify the best working times and fully maximize your rate of engagement. Sked Social offers the following: 

  • Accurate analytics and reports
  • Uploading in Bulk 
  • A social media calendar with complex scheduling features
  • A mobile app where you can check and manage your scheduling

What scheduling features does it have? The most essential ones are: 

  • Automated hashtags placement in the first comment 
  • Automatic publishing
  • Opportunity to tag people, products and location 
  • A content calendar which allows you to preview and plan your Instagram posts
  • An auto-posting feature that allows to schedule carousels, photos, video posts, and even story content 

Additionally, it also allows you to visually set up your grid, for you to get a better understanding of what it will look like. It is especially convenient for users who like to make their grid look aesthetically pleasing. 

Sked Social has a 7-day trial and offers the following pricing plans: 

  • Fundamentals ($25 per month) 
  • Essentials ($75 per month) 
  • Professional ($135 per month) 
  • Enterprise ($260 per month)

Combin scheduler

Combin Scheduler is used for planning ahead and instant posting. It allows you to publish from anywhere, even from your desktop. Some of the most useful features include: 

  • Editing images size 
  • Uploading stories in bulk 
  • Tagging users and locations 
  • Hashtag management 
  • Stylizing your Instagram grid, etc.

Combin Scheduler has three types of pricing plans: Free, Personal ($15 per month), and Business ($30 per month). 

The free plan allows you to manage only 1 Instagram account, which includes an automatic posting of 3 posts and 15 stories per week. 

By upgrading to pricing plans, you receive the ability to post unlimited stories and posts, tagging unlimited users and locations. Combin is a great solution for planning and publishing content on Instagram. It will help increase engagement with your following and drive traffic to your Instagram store. 

Later

Later allows you to manage content on multiple social media platforms, such as Facebook, Twitter, Pinterest, and of course Instagram. It is mainly utilized to plan, organize, and schedule Instagram content. Later offers easy to use scheduling and analytics. Other features of Later include: 

  • A visual planner to arrange your Instagram grid 
  • The ability to easily search for user-generated content and add it to your personal library 
  • A link in Bio tool 
  • Complex Instagram Analytics and Instagram hashtag analytics
  • The ability to preview your feed before posting 

With all the useful features Later offers, some drawbacks need to be addressed, such as: 

  • Free accounts won’t allow you to upload posts of certain dimensions and file sizes. Video uploads are allowed on a few specific plans. 
  • Later permits you to plan out your Instagram Stories and Carousels, however, it won’t automatically post them for you. You will receive a notification and post manually. 
  • Free plans don’t allow you to view analytics or view posts that are two weeks old. 

Later offers many pricing plans to manage your Instagram schedule: 

  • Free (for individuals) 
  • Plus – $9 a month (for power users & solopreneurs) 
  • Premium – $19 a month (for small businesses), 
  • Starter – $29 a month (for growing companies), 
  • Brand – $49 a month (for agencies & large teams). 

One thing that should be noted is that there are Yearly and Monthly pricing plans. By purchasing a yearly subscription the price will be slightly lower than a monthly subscription. 

Later is a great piece of software that will help you see the information about engagement rates, the best time to post, and much more. 

Tailwind

Tailwind is a powerful social media scheduler that mainly works with visual content, and supports Instagram and Pinterest. This tool helps you optimize your planning and helps increase your engagement with followers. Besides its scheduling features, Tailwind has practical analytics like profile metrics, trend reports, and engagement rates. Some of the most significant features it includes: 

  • Hashtag search that will find hashtags lists and recommendations useful to you
  • Smart scheduling which will determine the time when your followers are most active 

Tailwind has a Free plan with limited functionality. Upgraded plans start at $15.99/month for one Instagram account and 400 posts per month. Higher priced upgrade plans have more additional features and offer further detailed analytical data. 

Sprout Social 

Sprout Social is one of the best tools for social media management out there. Besides Instagram, it supports many other platforms, like Facebook, Twitter, LinkedIn, Pinterest, Google+. It isn’t simply a scheduler: it can help with other components of social media management. There are so many features that they are sorted by the following categories: 

  • Analytics 
  • Automation 
  • Collaboration 
  • Engagement 
  • Listening
  • Publishing

Keeping it short, this tool allows you to publish, schedule, draft and queue your posts. Additionally, it can help you measure the engagement of the posts once they are published. Other helpful features include: 

  • Monitoring of profiles, keywords, and locations
  • Social reporting for Instagram and other social media platforms 
  • Suggestions of the best time for publishing 

Sprout Social is undeniably one of the best solutions for not only scheduling but also optimizing your content to gain the highest engagement possible. However, it has its downsides as well. 

It allows you to choose the frequency of posts, though you can’t choose the specific time of posting. That’s a major disadvantage for users who want to post during the peak activity of their followers. 

Sprout Social has limited features as well. Instead of auto-posting, it only supports sending notifications and reminders to post. There is no support of Instagram carousels and hashtags in the first comment. Furthermore, Sprout Social does not allow to add locations to Instagram posts. 

It offers a 30 day free trial period, though one of the major downsides is the price tag. There are 3 pricing plans: 

  • Standard ($99 per user per month)
  • Professional ($149 per user per month) 
  • Advanced ($249 per user per month)

If you have a limited budget or even require a limited amount of features, then this probably isn’t the right tool for you. 

How to schedule Instagram posts with Social Rabbit 

How To Schedule Instagram Posts: Social Rabbit Plugin

The Social Rabbit plugin is the ultimate tool to automate all of your managerial tasks and help you save time and money in the process. If you’re wondering how to schedule Instagram posts conveniently and take care of multiple other social networks, too, this is a perfect solution! It works with the four most popular social media platforms: Facebook, Instagram, Twitter, and Pinterest. 

What is Social Rabbit? Besides scheduling Instagram posts, it offers many other helpful features that are centered around promoting your products or services and your business. Here is what it does:

  • Publishes store products 

With this feature, Social Rabbit creates a post based on the products you sell on your online store. It automatically publishes a random item together with its image, title, price, and link. 

  • Creates unique posts 

For this function to work properly, you need to upload images, hashtags, and text templates beforehand. Social Rabbit automatically gathers the content together to create unique posts without you having to do anything more. 

  • Sends Welcome messages 

Social Rabbit has a feature that will instantly greet new followers with a premade message you can write and change at any time. 

  • Boost social media activity 

The plugin automatically searches and goes through pages with keywords that are related to your store niche. Follows them, likes and comments on their posts, which results in attracting more attention to your profile.

  • Finds business partnership opportunities 

This feature is available for Instagram only. By specifying the keywords related to your niche and store in a message template, you let Social Rabbit find the appropriate Instagram accounts and automatically send them invitations for collaborations. 

  • Gives your account a vibrant, non-spammy appearance

Using the Social Rabbit to create automated content for your social media, you don’t need to worry about making your page look ‘spammy’ or ‘robotic’. Thanks to the Posting Frequency and Posting Time Randomizer settings, you can specify how often the posts will be published, and vary your posting time slightly to make it look like you’re posting manually. Also, you can set the Rabbit to post at completely random times of the day!

So, in a nutshell, the Social Rabbit plugin allows you to post automatically, at a predetermined time, makes its best to increase your organic traffic and conversion rates, and runs 24/7 letting you shift your focus to other business tasks safely. 

The pricing is one of the best things about Social Rabbit. With its several pricing plans (Basic for $69, Expanded for $149, and Advanced for $209) it only requires a one-time payment with no monthly fees. In addition to this, it offers round the clock support from a support manager and free updates as long as you have an account. 

Have you been wondering how to schedule Instagram posts easily and conveniently? Hopefully, you found this article informative and insightful! If you are looking for more tips and secrets on how to manage your social media promotions, be sure to keep up with our blog. We wish you the best of luck in your online journey!

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How To Promote Your YouTube Channel In 2020

If you’ve got an Instagram, Twitter, Facebook, and maybe Pinterest…you almost have all your social media ducks in a row. But you may be missing out on one of the most dynamic and engaging ways to connect with your audience – YouTube. Yes, it’s the reigning platform for all things video, and is home to many “influencers” of today, but YouTube is also king of finding information such as tutorials, how-to videos, recipes, and so much more.

You can bring your brand to life, promote your website’s products, and build a great sense of community. And with more ways to connect than ever, let’s take a look at how to promote YouTube channel in 2020.

If you want to learn step by step how to get an account started on YouTube, check out our previous post on how to get started. Need help with optimization fields and keywords for your channel? Read our helpful post here and here to get up to speed.

Use site badges

Social media icons on the AliDropship website.

Probably, it’s the most basic (and seemingly required) tactic for retail websites now. Adding icon badges to your website will help any site visitors know that you have an account for a particular social platform.

Cross promote on your platforms

Popular Vine star David Dobrik links his YouTube channel in his Instagram bio.

Retail vlogger Retail Archaeology mentions a new YouTube video in IG Stories.

Follow any influencers? Many link their newest YouTube video or channel link to their bios on Instagram or Tweet out a link on Twitter to drive traffic. If your brand has just released a new video, you can use this tactic. Want to keep your website URL in your bio? Simply create a video post on your feed or an Instagram story.

Build a presence on the Community tab

How To Promote YouTube Channel In 2020

NYC-based tour guide Sarah Funk polls a question on her Community tab.

Skit channel Smosh promotes a sale on its Community tab.

If your channel reaches 1,000 subscribers, you may notice that is a Community tab appears on your channel. Note for some channels, you may need to enable this feature, and it can take up to one week to populate. Google has more information about this here.

Community is essentially like what IG Stories is on Instagram. YouTube’s Community tab is designed to help creators engage with audiences outside of their videos. This can be done with features such as polls or images and text. Some YouTubers use Community as an aside to connect more personally to their audience and fans. As a brand, you can utilize this to show behind-the-scenes information or start a conversation about your video content. Just make sure it’s different content than what you have on your other social channels!

How To Promote YouTube Channel In 2020

Animal care channel The Dodo pins a comment in its Community tab. Image credit to Social Media Examiner.

Like with YouTube video comments, you as the creator can pin a comment to the top to facilitate discussion. This can increase the engagement of your Community.

Collaborate

How To Promote YouTube Channel In 2020

AMSR YouTuber Goodnight Moon mentions a website she is collaborating with.

One of the most basic forms of promoting one’s YouTube channel, collaborations are popular tactics among brands and influencers alike. Whether a sponsorship with an in-person collaboration on a video, collaborations help boost credibility and exposure to the audiences of both channels involved – a win-win situation.

You can collaborate with an influencer and have him/her mention your website for its purchases. For more extensive coverage, you could give the influencer a few items from your website for free. In return, you could ask him/her to mention your social media handles and website. You can even instruct them to specifically link your channel on their screen and in their description box for the sponsored video – this is a great tactic for boosting your YouTube channel. We especially recommend this method for dropshipping store owners for one simple reason. The thing is, most of them are individuals running just a website, and not a full-on team like a traditional ecommerce business.

Engage in the comments

Lifestyle influencer Brett Conti interacts with comments.

How To Promote YouTube Channel In 2020

Our very own AliDropship team is very responsive in video comments.

Yes, it sounds almost like a “duh” move, but you’d be surprised how many brands or influencers do not respond to comments. While you can’t respond to every comment, it’s smart to use your video comments as a way to gauge how viewers view your content. Oftentimes, people give suggestions on how to improve or what isn’t working – or they’ll share how much they love your videos – so comments are a goldmine of feedback. They’re also great for letting fans feel heard and appreciated. So, like with other social media platforms, be sure to give YouTube comments “likes” and responses.

Get in on the right groups/websites

This “Gym workout fitness” is an example of a private Facebook group.

Nerd Fitness is an example of an online forum community you can join.

One other suggestion here is to find groups and places online and start commenting and engaging with people BEFORE you start posting links to your videos. Note some groups or websites will require asking for permission or signing up before posting. Similar to niche research on Instagram, scouring places like Facebook groups or fan groups online can help you utilize grassroots marketing for your YouTube. And we suggest researching before posting because you’re less likely to be seen as spam if you have prior engagement on a website or chat community. Who wants a user/comment out of nowhere with a link to their own channel, right?

If you run an online sports store for example, you can find online forums for fitness and create an account to connect with people. You can find fitness chat groups on Facebook or YouTube channels for fitness and workouts and comment and engage. Over time, you can share links to your channel’s videos and you can attract people to your channel page.

Organize your channel

How To Promote YouTube Channel In 2020

The AliDropship channel has a featured video as well as a playlist of videos right underneath.

Doctor-turned-media personality Dr. Mike features many playlists to organize his uploads.

Think of your YouTube channel as a TV station. TV stations have playlists that they synchronize to play segments, commercials, and such. So organize your video content into easy-to-navigate lists that in turn, will expose viewers to your other related content.

Now note YouTube’s algorithm naturally will feature your channel’s videos on the side when a viewer is already watching a video of yours, but there are still ways to increase the exposure and setup of your channel.

As seen above with our very own channel, we have what is known as a featured video. This is a main video that stays on your channel’s main page and auto-plays whenever someone visits. You can set a different video to show for new visitors or returning subscribers – check out this step-by-step video to learn how.

You also may have noticed all those playlists that we showed with Dr. Mike. Playlists are for you to organize your content so viewers can focus on a specific topic or type of video you create, in turn, enhancing their experience on your channel. Want to structure your YouTube content? Just watch this helpful walkthrough video.

Thumbnails and titles

Food channel Bon Appetit uses straightforward titles and engaging screencaps.

Tech personality Nick Nimmin uses a consistent thumbnail template with bright text font.

The thumbnails and titles of your videos are the visuals viewers use to gauge if your videos are interesting or not. So, it’s crucial to utilize these to engage your audience. Create mysterious thumbnails. Use emoticons or infographics and use fun fonts. Try to keep your thumbnail style consistent so your video feed looks clean.

With titles, keep them digestible, and alternate some in the form of questions and some with numbers in them to give a quantitative descriptor. “5 Great Instagram Ideas, 3 Must-Have Apps for Business Owners” is a good example! Also try using fun, eye-catching adjectives like “amazing” or “awesome” “must-have” to emphasize a sense of excitement. And keep your video titles within 70 characters to avoid having them cut off by YouTube’s algorithm.

And remember that as a brand – be straightforward with your videos, and try to avoid clickbait screencaps or titles. Clickbait is a form of using misleading titles or images to “trick” someone into viewing or clicking your content.

SUMMARY: Considering how to promote YouTube channel, remember it is about building a sense of community with content that is organized and visually-engaging (and of value). Your channel should also be SEO-friendly with engaging titles and thumbnails. Gain subscribers and traffic by cross-promoting your YouTube on your other social media (and your own website) but also by utilizing grassroots marketing methods on niche-centered chat groups or forums.

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The Truth About Dropshipping: 13 Typical Mistakes You Don’t Want To Make

The truth about dropshipping is that, just like in any other business, it will work best if you put some effort into it. With little or no experience, entrepreneurs tend to repeat mistakes all beginners make – but that’s not a problem! As long as you get guidance from someone who already have the experience of dealing with these issues, your store will be just fine.

When AliDropship launched its first self-owned dropshipping stores, we had two goals. First, to test the AliDropship plugin and other in-house solutions and improve them. Second, to test marketing strategies, promotion materials, niches and products.

Now, our Ecommerce Department keeps doing in on a daily basis. In articles like these we share the results with our readers.

This time, we’ve prepared the list of 13 dropshipping mistakes that are common in the industry – and that we came across personally. Now that we have in-depth experience in sorting them out, we’d love to share our professional insights with you.

1. Ignoring price spikes on AliExpress

As you know, the AliDropship plugin can automatically change the prices in your dropshipping online store depending on how they change on AliExpress. But just like in any other store, these prices and the shipping costs never stay the same.

It’s great that you don’t have to check the prices for each and every product on your website. But when it comes to items you’re promoting right now, ignoring these fluctuations can turn an advertising campaign into a disaster.

For example, if the shipping cost on AliExpress suddenly goes up by $5, your buying this product will cost you not $10 as before, but $15. In some cases, it can completely “swallow” your margin or even push you into the red. That’s why you should keep an eye on the price and either change it on your store or look for another supplier when something  like this happens.

2. Ignoring the cost of conversion 

Beginners often estimate the potential expenditures for a given item by summing up the wholesale price on AliExpress, the shipping cost and taxes. So, anything above the result becomes your profit margin.

But the truth about dropshipping is that this kind of math does work if customers come from your organic traffic, i.e. mostly free audiences who found the website in Google. Most sales actually come from advertising. And that is never free.

The cost of conversion is a parameter that tells you how much you paid for converting a single user into a buyer. Or, in other words, how much you paid to make this person buy from you.

According to AliDropship team’s experience, the cost of conversion can sometimes be as high as $20. So, make sure to take it into account before setting the prices.

3. Selling cheap products in single units

It seems like a good idea to find affordable goods on AliExpress to sell them at a huge markup. For example, this toy is really cheap.

So if you start selling it, the profit is going to be enormous, right? We used to think so too.

The problem is customers usually buy only one unit of such products. Because of the cost of conversion, attracting buyers becomes really expensive – and all you achieve is a single sale. It’s often not worth it.

It doesn’t mean you can’t or shouldn’t sell affordable goods. After all, as long as buyers come from organic traffic, it’s totally OK. But if you want to advertise the product, you’d better choose goods that people buy in quantities.

4. Spending little and expecting hundreds of sales

Sales don’t come from nowhere. Yes, plenty of people share their success stories telling everyone how much dropshippers make. But most people don’t ask how much these dropshippers spend on advertising.

As a result, there’s a perception that all you need is to pay $50 for a campaign and then wait for the money to fall right on your head.

Unfortunately, it doesn’t work this way. The truth about dropshipping is that you have to pay to attract customers. Nowadays the team spends hundreds and even thousands of dollars on a single Facebook campaign and that’s normal as long as it generates sales. If it doesn’t, we turn it off before the expenditures get too high.

The small sums you can see on the screenshot are the ad sets that didn’t work, so we had to turn them off. The larger sums are what worked well, so we kept them running.

5. Spending much while seeing no results

The opposite example of dropshipping failure is when the owner of a store keeps spending money on promotion even when these efforts bring no results.

Of course, you have to be patient with your dropshipping online store and experience helps a lot here. But common sense works well too! If it’s been a week and you’ve spent three hundred dollars to get only 2 sales… STOP RIGHT NOW!

One of our team members said it sometimes feels like playing black jack or other gambling games. You just keep telling yourself that luck is going to come and you just have to keep betting.

Be real. Stop when it’s obvious that the campaign isn’t working.

6. Jumping to conclusions

Although I said that by dragging feet and postponing the decision to turn a campaign off, you only make it worse, hastiness is just as bad.

Back when we started experimenting with dropshipping stores, we made a few mistakes of this sort. When an advertising campaign results in a sale in less than a day after the launch, of course your first urge is to increase the budget. Why, it’s working!

And that’s when things start to get really bad. Days pass, but the very first sale remains the only one, and you realize that the decision was premature.

Same goes for situations when you decide to turn off ad sets too fast. If you don’t have a lot of experience and can’t tell for sure if a campaign is a failure, then avoid snap decisions. Wait at least a day or two before making a decision.

7. Not preparing your dropshipping online store beforehand

Let’s suppose you have launched several advertising campaigns on Snapchat, Instagram, Facebook, etc. And they’re doing great: lots of people click on the ads and visit your site and… only few of them buy. Why? Maybe because the site isn’t working properly.

In online business, it’s very important to make the site as comfortable as possible. After seeing an interesting ad, people will come to your store and try to buy something. But the truth about dropshipping and similar online businesses is that you can lose potential customers at any moment. If the site is slow or buggy, or the payment gateways aren’t working properly, they’ll leave.

One must also pay special attention to the corresponding product page, as this is where your leads will come. A product page must be perfect so as not scare away or disappoint potential buyers.

Advertising is very much like inviting guests. You clean the house, cook the dinner and decorate the place before the guests arrive.

8. Not testing anything

Any business requires market research, and even in this case there’s no guarantee your prognoses will come true. The truth about dropshipping is that you don’t have to buy or manufacture products before trying to sell them. That’s a huge advantage, but you still need to test them.

Inexperienced dropshippers often ignore this advantage and invest tons of money into advertising what they think is going to succeed. In the meanwhile, testing dropshipping products can save you a lot of money.

9. Not remarketing

Even if you launch the best ad ever created on Earth, only a few percent of the audience will actually buy anything. Most likely, out of 100 viewers only 2-5 will make a purchase. But it’s a mistake to think that the other viewers are lost forever.

There are plenty of reasons why people decide not to buy anything.

Certainly some of them don’t need your product and there’s no way you can change their mind. But sometimes a person simply doesn’t have the required sum of money at the moment. Other people want the product but would like a discount. Some even decide to make the purchase later but forget about it.

Whatever the case is, by remarketing the audience, you can make lots of sales for little money.

10. Having only one dropshipping supplier

It’s not easy to find the right supplier as you have to consider a number of factors and even that doesn’t guarantee the guy is reliable. No wonder many entrepreneurs stop looking after finding one.

However, relying only on one supplier can lead to a huge dropshipping failure. It’s a matter of diversification: safety comes from variety! If something happens to one of them, you can quickly switch to another one. If you lose one product, you will still have plenty of others.

To find the best, time-tested suppliers and their products on AliExpress, try our free database, AliDropship Insights.

11. Not trying to increase the average order value

Average order value is how much money you earn with one sale. It matters because, as I mentioned above, attracting a customer usually costs money. That’s why after you succeed, you want that customer to buy as much as possible.

But many beginners are happy with selling a single product. In the meanwhile, they lose the opportunity to make their dropshipping online store even more profitable.

12. Targeting too narrow audiences

At the first glance, targeting seems like a simple task. You’ve got a product and you need to find people who would buy it. For example, if I sell toys, I’m going to advertise them to parents.

Of course, it’s the right decision, but often the obvious audience appears to be too narrow, which causes low profit. In the meanwhile, if you test target audiences (even those that seem to have little to do with your product), you may discover unexpected opportunities.

13. The ultimate truth about dropshipping: people often give up too soon

Most people fail at first, even the talented ones! But we learn from failures, gain experience, get better and wiser.

Our team members used to make mistakes too! Even today they take risks and fail from time to time, but that’s Ok. Business is not a straight highway, but an alpine path with slopes and turns. If your very first experience resulted in no sales, it doesn’t mean you should give up!

The truth about drpshipping: bottom line

Dropshipping isn’t one of those “how-to-get-rich-quick” schemes. As you can see, people make lots of mistakes, miss opportunities and fail to realize their failures.

But that’s how business works. You learn from other people’s mistakes and from your own. With time you will get enough experience and knowledge to make a successful dropshipping online store.

So, the truth about dropshipping is that it requires work. And AliDropship team is always here to help you with tips and recommendations as well as our solutions and services. How would you like the opportunity to become an owner of an already functioning and profitable online business made and managed to the best of our ecommerce knowledge?

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Banner Blindness: Why Most People Don’t See Your Ads And What You Can Do About It

Digital marketing uses a rich variety of methods to advertise products and services to potential customers. However, the efficiency of these methods is strongly affected by banner blindness. Keep reading to learn what it is and how to overcome it.

If you promote your business online, you probably use a lot of digital ads including banners and pop-ups. But what if I tell you that the majority of people to whom these ads were shown up until now never saw them? They’re simply not noticing such elements, and this situation is widely known as banner blindness.

What is banner blindness?

Banner blindness is a term meaning that internet users ignore banner ads and banner-like information on webpages. It’s also called ad blindness. According to a study conducted back in 2013, 86% of website visitors experience the effects of banner ad blindness.

It can happen consciously or unconsciously and affects not only banner advertising but anything that looks like banners as well.

Why do people develop banner blindness?

It may seem strange that people ignore banners and other ad types, because such elements are made so that anyone could notice them in a moment. Bright colors, large fonts, eye-catching images – designers do their best to create the best banner ads possible.

But despite these efforts, many people stay inattentive to online advertising, and the average click through rate (CTR) of all ads equals 0.05%. It’s because this kind of behavior is learned through experience.

Try visiting any website (with all ad blocking tools turned off) and calculating how many irrelevant blocks there are. According to the market research firm Yankelovich, we used to see about 5,000 messages including ads every day in 2007. As for now, some say the figures have doubled but no official statistics is available.

With so much information around us, we have no choice but to learn how to skip unnecessary and irrelevant elements. Besides, people usually browse the internet in search of specific data and hate to be distracted with commercial information (especially when it’s irrelevant).

Another factor is our own experience with thousands of websites we have visited. Most of them have similar structures and layouts. For example, most people look for a web page’s logo in the top left corner of the screen. But this similarity has taught us where ads are usually placed.

How do you overcome banner blindness?

1. Keep content away from ads

Human mind perceives objects located close to each other as a single group with similar or the same functions. As a result, if a piece of content is placed near ads, this content is seen as another ad and is therefore ignored.

On this web page, there’s a high chance users will look at the top right corner, see the ad and decide that the whole section contains only ads. However, there’s a number of internal links, which site visitors will ignore because they saw the ad first.

So, to avoid this effect, don’t group internal links near ad banners.

2. Reconsider where you put ads

After years of browsing the internet, most people know exactly where typical site elements are located. Often banners are placed at the top of the page or on the right side of the screen.

So, in order to attract site visitors’ attention, you can experiment with non-standard ad placement. For example, it’s a good idea to try placing banners between blog posts.

3. Use native advertisements

Although I did recommend keeping content away from ads, placing an ad inside your content is another story. This method is called native advertising.

Users usually explore content by the F pattern. They read horizontally, then descend and repeat. And that’s where an ad can achieve the highest results – as long as it’s relevant to the content.

Native advertisements are materials that are placed among the content of a site and look like another piece of content. Promoted posts you often see on social media are a good example. The only thing indicating that it’s an ad is the ‘promoted’ tag.

That’s why promoting dropshipping products on social media is so efficient, especially when you use video ads.

4. Make ads less prominent

Another reason why native ads cause banner blindness less often than typical banners is because such ads often look similar or identical to other content pieces on the site.

When marketers started using the internet for advertising, they believed that an ad should look bright and eye-catching. Well, technically they were right. This is the first ever banner ad:

It’s click-through rate was 44% which is absolutely unbelievable nowadays. Back then, the idea was new and people were curious. But as more and more sites began to show unrelated banner ads, visitors learned to distinguish them from actual content.

As a result, if an ad has a prominent design which makes it very different from the rest of the site, there’s a high chance visitors won’t even look at it. That’s why it’s a good idea to conceal an ad as a part of the content by using similar style, the same colors, fonts, etc.

5. Experiment with sizes, colors and formats

The first banner was a success because of its novelty, which means ads won’t provoke banner blindness if you can make them non-standard. To do it, experiment with different ad formats, or use nontypical sizes, or use unexpected images, etc.

It’s really hard to give any advice here since the whole point is to create something truly unique.

6. Indicate benefits

Even if users do notice your banner, there’s no guarantee they’ll click on it. There could be many reasons why including the fact that a given banner is unrelated to the content of the page. But there’s something all bad banners have in common – they don’t tell people about the benefits of clicking.

Marketers differentiate features of a product and the benefits of using it. In short, features are what a product can do. Benefits are what buyers get from it.

The difference is huge as customers only think of benefits. And if you want them to click on an ad, make sure to promise them certain benefits rather than proudly describe how cool your product is.

7. Test options

Finally, make sure to use A/B tests on all options you have, be it banners’ location, formats, colors or anything else. You never know what will work better because it depends on your target audience and their expectations, your content and many other factors.

If you’re looking for an all-in-one solution for dropshipping business that helps you overcome the effects of banner blindness, AliDropship plugin is just what you need. Creating a store on its basis, you can enjoy a whole range of dropshipping themes specifically developed to make your store visitors excited with their on-site experience, and plenty of supporting solutions.

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Traditional Marketing VS Digital Marketing: The Differences You Must Know

Lots of seasoned entrepreneurs know a thing or two about how to promote products to people and turn them into customers. But if you’re going online, you’ll have to use digital marketing which is sometimes quite different from the traditional approach. In this article, we will compare traditional marketing vs digital marketing.

Are you moving your business to the internet? Or have you decided to launch an online store? In any case, in order to reach potential customers, you will have to implement various digital marketing methods.

If this isn’t your first business experience, you may know how traditional marketing works. However, the rules are somewhat different on the web. But before moving on to these differences, let’s define what we mean by traditional and digital marketing.

What is traditional marketing?

Traditional marketing involves conventional promotion channels and methods such as TV and radio commercials as well as various physical forms of advertising – billboards, flyers, brochures, magazines, newspapers, etc. In simple terms, one can define traditional marketing as offline promotion.

These methods are still widely used by all businesses. We see such ads when walking the street, when watching TV, seeing a print ad or when reading magazines.

What is digital marketing?

Digital marketing uses the internet as its only communication channel. Digital ads are mostly placed on websites and on social media. This form of marketing involves banners, pop-ups, emails, sponsored posts, etc. You could call it online marketing.

Although digital marketing and traditional methods use different channels, their basics are mostly the same. Moreover, offline businesses often combine these approaches in their marketing campaigns.

Still, digital marketing has a number of important differences compared to traditional marketing.

Traditional marketing vs digital marketing: things you should know about

1. Digital marketing is less personal

Not all but some methods of traditional marketing include personal interaction. Consulting a potential customer in a store, or cold calls, even distributing flyers allows people to communicate with customers directly.

In digital marketing, it’s impossible – unless you convince a person to give you his or her phone number and then call. But in this case, it’ll be a traditional marketing method.

The only ways to communicate with potential clients in digital market is through emails, messages and chats. Although it’s still a form of communication which can and does work most of the time, the lack of personal experience is a disadvantage.

On the other hand, newsletters can reach a far larger audience than cold calls, for example. Furthermore, marketers develop and use various personalization methods as well.

2. It’s more intrusive

Whatever channel you use to reach your potential customers, they might view these messages as excessive or invasive. But if you compare traditional marketing vs digital marketing, you’ll see that the latter can be much more frustrating.

When you watch TV, you sort of expect to see a number of commercials. When you get a phone call from a bank, you already know what they want. It can be annoying, but in most cases, people are prepared for it.

But when you scroll a website reading an interesting article and a pop-up covers the whole screen, you don’t always anticipate this marketing move. Or when a targeted ad follows you the whole day and offers you something you’ve already purchased, you might start feeling it’s a bit too much. This is why online marketers need to be so careful about their promo decisions.

3. Digital ads can be skipped

You can’t skip TV or radio commercials as well as miss a billboard when driving a highway. Of course, you don’t have to look at the billboard, but it’s still there.

On the other hand, certain digital ads can be skipped or shut down – pop-ups, video ads, banners. Yes, there are technologies that don’t let you do it: for example, ads on YouTube can be skipped only 5 seconds after they start and there are ads which you can’t skip at all.

However, such tricks made a lot of people use various ad blockers which remove all or most ads from websites completely. According to Statista, more than 25% of internet users in the United States used ad blockers in 2019.

In other words, in digital marketing, one must be more cautious about how to make an offer so irresistible that potential buyers don’t want to skip it.

4. Some digital ads are easy to overlook

Another popular problem for any digital marketer is banner blindness. Even if people don’t use ad blocking tools, 86% of internet users simply don’t see banners, don’t notice them at all.

You could say that we don’t really stare at billboards either, but there’s an important difference. On the streets, you just walk somewhere and your mind is usually not busy with anything except thoughts on what you’re going to have for dinner.

So, when you see a billboard, you might as well take a look.

But people usually visit websites in order to find information, instructions, guides, statistics, etc. They have a clear goal and don’t want any distractions. With time, we all got used to banners and ads, so now our minds simply ignore these elements like a background noise.

Therefore, if you compare traditional marketing vs digital marketing, catching users’ attention is much more difficult in digital. On the other hand, thanks to much larger audiences, even low click-through rates can result in lots of sales.

5. Users can respond

A person who didn’t like a TV commercial usually has to bear with it. When you see an annoying ad in a magazine, you usually keep it so yourself. But on the internet, there are many ways to express your opinion.

For example, in social media marketing and content marketing, potential buyers can and do write comments right away after “consuming” the materials.

The internet provides marketers with a 2-way communication channel, but it’s also a double-edged sword. I’m not saying customers never complain offline. It’s just that the internet provides easier tools to complain. And everyone including other users can see the complaints unless you learn how to deal with angry customers.

Despite all these challenges, digital marketing has a number of important advantages over traditional advertising methods which makes even offline companies implement it in their promotion strategies.

What are the benefits of digital marketing?

  • Perfect for online businesses

Digital marketing is a reasonable and logical way to target customers of ecommerce businesses. Even though you don’t have to limit yourself to these methods only (check this awesome dropshipping success story as a reference), you’d obviously use internet to drive users to an online store 🙂

  • More time-saving in comparison to traditional marketing

To arrange your ad placement in a posh beauty magazine or on a popular TV channel, you need to start planning months prior to your campaign, and spend weeks on the promo materials production. At the same time, a high-quality digital banner can be made in 2-3 working days while a catchy video ad for Facebook and Instagram can be created within just 5-10 working days. The difference is obvious, and the best part is, you don’t even have to buy ad space in advance!

  • Larger audience

Traditional marketing efforts can be aimed at a local audience only. For instance, only locals can see a billboard. Of course certain types of marketing methods can affect much more people at once – for example, TV commercials during international sports events.

Digital ads, however, are available to all people on the planet as long as they understand the language. That’s why, for example, launching and promoting an international dropshipping business is perfectly manageable – and even quite easy.

  • Lower costs

Another advantage of digital marketing is its relatively low costs and your flexibility in planning them. Check out this in-depth article on planning your marketing budget to see our point!

  • Trackable results

Finally, it is easier to measure the results of your efforts compared to traditional marketing methods. In SMM and email marketing, PPC and other digital methods, one can see results almost immediately while in traditional marketing, it takes days and weeks.

When comparing traditional marketing vs digital marketing, you must remember that you don’t have to choose between the two. Many companies combine these approaches to achieve maximum results. And even if you are a newcomer to digital marketing and have little experience, you can always count on our professional assistance

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This Is How You Can Profit From A PPE Facebook Campaign

AliDropship team uses page post engagement ads in promoting our self-owned dropshipping stores. It could seem strange since such campaigns usually don’t lead to purchases. In this article, I’ll explain the purpose of using PPE Facebook campaigns.

In one of our previous articles, we described how to search and test Facebook interests. You might have noticed that our first step was creating and running a PPE campaign. However, such campaigns usually result in no sales, so you may wonder why create something that brings no profit.

Actually there’s a number of reasons why AliDropship team uses PPE ads on Facebook in their strategy. But before that, let’s find out what this is all about.

What is a PPE Facebook campaign?

PPE stands for Page Post Engagement. It’s a type of Facebook advertising campaigns aimed at stimulating the engagement rate of a given post as opposed to other typical objectives such as funneling traffic to a website or increasing the conversion rate, etc. The purpose of Page Post Engagement campaigns is to stimulate interactions with a given post such as likes, views, comments, shares and clicks.

By launching a PPE Facebook campaign, a business account owner makes a post popular in social media terms, so to speak. It’s not just about showing the post to more users but also about stimulating activity around it.

How we create PPE Facebook campaigns

Before going to Facebook business account, our team creates materials for future posts. As practice shows, video ads work best, but picture and photo posts can do well too. The team creates not just one but many videos (about 30 seconds long) with different content.

After that, we publish the videos on the Facebook page of a given dropshipping store. Such posts differ from each other: they have different content, or different video thumbnails, or different call to action buttons, or ad texts. The point is we’re not going to use all of them, but I’ll get to it later.

Now, the team launches a Page Post Engagement campaign by choosing to promote existing posts (the videos we published before). This part is important: you don’t want to boost new posts each time you launch a campaign.

We create one ad set per one video post and set the daily budget to $5-15. As a rule, the more you spend the faster you get the results. Depending on how the ad sets perform, the budget can be raised or lowered or you can completely shut down an ad set if it brings no results.

As the campaign keeps running, it generates engagement actions (likes, shares, view, etc.). But as a rule, it doesn’t convert users into buyers (with rare exception). Now it’s time to talk about why we always use Page Post Engagement campaigns.

Why you should use PPE campaigns

1. To test products and creatives

Launching a PPE Facebook campaign which boosts several posts at once allows you to test them. That’s why you want to make more than one creatives with different elements. After a while, you will see how they perform or even will be able to tell what exactly is wrong with them.

For example, this ad set on the screenshot was shut off because its CPC was much higher than that of the other sets and its average play time was only seven seconds. This ad cost us too much and wasn’t really interesting to users, so the team decided it wasn’t worth keeping it active.

After the first few days of testing, you can pick the most efficient ads which you will use in other campaigns aimed at converting users into buyers.

Moreover, based on how a PPE ad on Facebook performs, one can tell whether there’s demand for a given product.

The thing is, Facebook tries to show PPE ads to its most active users, people who statistically like, comment and share more often than others. So, if even such people show no interest in a post, it means you shouldn’t expect much interest from potential buyers.

But if a PPE campaign generates a couple of sales (which is extremely rare), you can be pretty sure the product has potential.

Of course, one can test a product by trying to sell it from the very beginning. But the cost of conversion of campaigns aimed at broad and untested audiences can be really high. So, if the experiment fails, it’ll cost you much more than a failed Page Post Engagement campaign.

2. To collect data for other campaigns

Beside testing products and promotion materials, PPE campaigns are also used to find the most interested Facebook target audiences by using the demographic data collected during the tests.

Moreover, after we launch a conversion campaign, we do not stop the PPE campaign – at least the most successful ad sets. We simply lower the daily budgets to $5 but never turn it off. Instead, the campaign keeps running and collecting even more data which we can use to adjust our targeting settings.

There are two more reasons to keep PPE campaigns running.

3. To increase users’ trust

As I already mentioned, PPE ads on Facebook generate engagement. As a result, the posts get hundreds and thousands of views, comments, shares and likes.

Later, when we use the same posts in conversion campaigns, potential customers see video ads with a high level of engagement. The more likes a post has the more the chances that people will take a look.

Compare these two posts. Which one would you click on?

4. To make conversion campaigns cheaper

Have you ever thought why certain ads on Facebook cost less than others to advertisers? Facebook’s algorithms don’t just show ads to people for money. The system handles them as pieces of content. If people don’t like them (don’t interact with them), Facebook shows them to less people. And when it does, it asks for more money, so to speak.

But if the audience enjoys the content, Facebook tends to show it to more users, the ad posts tend to win bids more often and the cost of promotion goes down.

Moreover, the more people interact with a post the more data Facebook collects, which allows it to target better. As a result, it promotes a post with a high level of engagement more efficiently than a completely new ad with zero interactions.

The benefits of PPE Facebook campaigns: conclusion

PPE campaigns are great for getting started with a new product. It may seem like a waste of money, but it’s not. By spending a couple of bucks, you can test the product and promotion materials. Without this phase, you risk wasting much more money on campaigns that failed.

Besides, by keeping PPE ads running, you make conversion campaigns more efficient and even cheaper.

All this testing allows AliDropship’s team to select the best possible products, marketing materials and audiences. The products then go to the catalogs of our Premium Stores – exact copies of our most successful self-owned websites. As for video ads and banners, you can have them too by purchasing marketing packages along with one of the Premium Stores.

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What’s Trending On YouTube In 2020?

Media is all about entertaining us. Educating us. Keeping us in touch with the world. And it’s often a great source of escape. 2020 has been one of the most unpredictable years in history, with a global economic recession and a pandemic turning the world on its feet. From leisurely travel to daily work commutes and errand-running, the everyday way of life we’re all used to has changed. In a time such as this, many of us have turned to platforms such as YouTube to be informed and entertained.

And it’s no surprise. With over 1 billion hours of content being watched daily and 500 hours of video content being uploaded every minute, there’s really no better platform to go for media consumption (that’s free too). In April, a New York Times article even found that YouTube traffic increased as much as 15.3% due to the global lockdown, and it’s not surprising.

Chart from Channel Factory.

In fact, Channel Factory ran a two-week study on U.S. audiences to find how they were using YouTube to cope with being locked inside. The results found most were utilizing the video platform for entertainment and music as a mood-lifter during the quarantine period.

If you’ve been thinking of incorporating YouTube into your brand’s marketing efforts, or have even considered being a content creator yourself, take a look into what’s trending on YouTube for 2020 to help you create your own content plan.

The hottest YouTube trends now: Virtual Tours/Walkthroughs

The hottest YouTube trends now: Virtual Tours/Walkthroughs

Manhattan YouTube Live walkthrough from New York-based YouTuber ActionKid.

Yes, yes. If you can’t go on vacation – imagine being there at least!

Is it unsafe to go out in large spaces in your home city? You can transport yourself outside of the house to some other city or mall or place. On YouTube, there is content for everything — so it’s not surprising there are channels offering virtual tours of top destinations and tourist attractions. Content creators such as ActionKid and 4K Vegas shoot live and premade video walking through hot spots, and during the COVID-19 lockdown, have uploaded videos showing the eerie and empty streets of big-name cities such as New York City and Las Vegas.

Although difficult to integrate into online retail, channels showcasing city walkthroughs and tours are great as sponsorship partners. If you specialize in smartphones or electronic accessories or even bike and walking gear, you can consider reaching out to these types of content creators to get your name and product out there in front of large audiences.

DIY Workouts

Fitness channel MadFit showcases an at-home resistance band workout.

Gotta stay in shape since gyms are out of reach, right? Due to the closure of gyms, people around the world have had to resort to buying gear and equipment for at-home equipment (it’s a great niche to do ecommerce in, by the way) to keep fit. Since lockdowns were implemented mid-April, Google Trends has even shown a worldwide spike in people searching for home-based workouts.

And this is where fitness channels such as MadFit and Body Project have capitalized on this increase in demand.

If you’re a fitness-based company with on-air talent to boot, you can invest in the creation of in-house workout videos as part of your content strategy. Or if you have the marketing dollars, find fitness influencers to partner with to get your name out there through helpful workout content or tips.

All-time favorite YouTube trends: DIY Cooking

All-time favorite YouTube trends: DIY Cooking

Tasty guides newcomers through DIY sourdough bread.

You probably at some point have heard about the craze in sourdough bread and baking at home. Being stuck inside the house has equated to people upping their culinary skills, from food to beverage. At one point, dalgona coffee was even a big fad, inspiring caffeine lovers and spiking coffee sales.

Food channels such as Tasty and BuzzFeedVideo are examples of YouTube channels that put out DIY cooking videos during this time, capitalizing on trends.  And you can too if your online business happens to specialize in recipes, kitchen and houseware, or culinary recipes. Like with fitness, you can consider in-house video on your own YouTube channel, focusing on food and beverages.

DIY Crafts

5-Minute Crafts shows a catchy selection of entertaining, easy-to-try crafts.

Once you’ve cleaned out your kitchen and done your workouts (and logged off for work, if you are still working), you’re probably stuck with some downtime. In quarantine, many people have turned to crafts at home to help boost their creativity and cure their boredom.

If you sell stationary or materials such as wood and plastic, you can consider taking a creative twist to your business marketing and creating fun craft videos to entertain viewers, all while generating buzz for your website.

Growing YouTube trends now: Reaction Videos

Growing YouTube trends now: Reaction Videos

Popular channel REACT challenges people to not laugh when viewing funny content.

A fun way to get a laugh out in boredom? Watch strangers react to certain news, pop culture, or entertainment pieces. It’s a weird thing if you think about it, but there’s actually a science behind why people tend to respond positively to reaction videos — it all comes down to empathy and feeling relatable to people in videos, as explained more in depth by Ars Technica.

Channels like FBE and its appropriately-titled sub-channel REACT host some of the most viral and cool reaction videos that feature YouTubers reacting to many different topics. You can also simply search YouTube for reactions to any type of media content you’d like: for example, if you love music and pop culture and wanted to see reactions to Grammy nominations and wins from this year, you could search and stumble across a reaction video from the channel theneedledrop.

Educational & Learning Videos

Toddler Fun Learning hosts a live-stream video for toddler learning.

This is probably one of the hottest niches for content right now. Vdeos geared towards learning and furthering one’s knowledge have been huge turn-tos during 2020 so far.

Whether you have a toddler or child learning to count or spell or you’re a twenty-something trying to learn a new language during downtime, YouTube hosts a wealth of educational-based videos. Young ones can learn with minimal adult supervision with channels such as Toddler Fun Learning while young professionals can boost skills such language abilities on channels such as SpanishPod101.

For more professional skill building, there are class-specific platforms outside of YouTube more suitable such as Skillshare or Lynda on LinkedIn.

SUMMARY: In 2020, YouTube still is the same thing…a source for entertainment and information. But YouTube trends have skewed more towards keeping one sane as the world navigates through an unprecedented health crisis. We see a rise in entertainment and music content (which is not surprising) but also in fitness, cooking, learning, and crafting — people are seeking ways to better themselves while staying home…all without losing their sanity. You can find creative ways to tailor your business to these YouTube trends to boost relevance if you have the right niche…or you can just find self-joy in the amazing escape that YouTube is.

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Got Banned From Facebook? Here Are The Possible Reasons Why!

Today it is impossible to imagine a successful ecommerce business which doesn’t use Facebook and Instagram advertising. However, Facebook is famous for being extremely suspicious and banning lots of accounts. In this article, I will tell you why people get banned from Facebook, how you can avoid it and how to appeal a Facebook ban.

What is a Facebook ban?

A Facebook ban is when you are temporarily or permanently denied access to your personal account or when your business page becomes invisible (unpublished) or permanently deleted. It can happen for a variety of reasons and can have various consequences. In the worst case scenario, you won’t be able to restore the pages by any means.

What happens when you get banned from Facebook?

Facebook and Instagram advertising are a must for any online business including dropshipping stores. From this perspective, Mark Zuckerberg has created something outstanding. But getting blocked on Facebook isn’t just an unpleasant annoyance.

Sometimes, Facebook only imposes restrictions on what you can do for a time. For example, it can ban you from posting for several days. Harsh, but you can live with that. But for more serious violations, it can disable your page permanently.

When you use Facebook advertising as your main source of customers, losing access to the account can kill your business. You can’t post anything, can’t launch, start or even stop advertising campaigns in Ads Manager, can’t respond to other Facebook users (your customers) – can’t do anything.

A lot of people report getting banned from Facebook for no reason. Although Facebook’s AI does make mistakes, there’s always a cause. Facebook even provides users with Terms and Policies explaining why their accounts may get banned. However, it’s often difficult to tell which rule you violated.

Most of the problems arise from the fact that it’s Facebook’s AI that blocks accounts. After it happens, one can file an appeal, and that’s when you get to talk to real people. But until then, every activity on Facebook is monitored by a computer whose algorithms are very formal.

How long does a Facebook ban last?

How long a Facebook ban can last depends on what you violated and how often. For repeat offenses, the block can last up to 30 days. But it’s not the worst part. In certain circumstances, an account can be banned permanently with no way to unblock it.

AliDropship’s team is well familiar with the problem. That’s why we’ve decided to share our own thoughts with customers.

Here’s the list of uncommon reasons why Facebook bans your account according to AliDropship’s experience.

How to get banned from Facebook (personal page)?

 

You need a personal Facebook account to manage your Facebook business account. If it gets banned, you won’t be able to launch new ads or even stop your current ads!

You probably already know the most common reasons why Facebook can suspend a page like hate speech, threats, spam and so on. But here are some less common actions that’ll get you blocked on Facebook for sure.

1. Follow suspicious groups or add suspicious people to the friends list

Having one or two people whom Facebook considers suspicious among your friends is Ok, just like following one or two suspicious groups. But if the platform’s AI finds too many, it can think that you’re going to use the account for something prohibited.

So, treat your personal Facebook page just like a regular user who wants nothing to do with shady characters or groups.

2. Perform too much or too little activity

If you follow too many people, or post too much, or like too many posts within a short time, Facebook thinks you’re a spammer or a bot. At the same time, if your account demonstrates no activity at all, Facebook thinks it’s fake. Avoid such deviations from the norm.

3. Use Facebook business account only

Another way to get banned from Facebook is to ignore your personal page and use the business account only. From the AI’s perspective, you look like someone who created a personal page only to get access to a business account and now you’re going to spam ads all over the platform.

Even careful people with business accounts get banned from Facebook. Sometimes it happens by mistake; sometimes the real reason remains unclear. In any case, make sure you’re not the only one with access to Ads Manager. Otherwise, if you get blocked, you won’t be able to stop advertising campaigns, so your money will go to waste. Give access to a relative or a friend you can trust.

How to get banned from Facebook (business page)?

Facebook groups are created not only by media companies, but by businesses as well. Although one can advertise standalone products on Facebook with just a personal page and Ads Manager, it’s a good idea to also create a page for your dropshipping store.

It’ll let you build a community around the brand and the niche it occupies. After all, Facebook is visited by 2.6 billion users every month.

But Facebook can block a group page as well. Here’s how you can make it happen.

1. Delete comments

This is one of the less obvious ways to get banned on Facebook. Whenever you dislike someone’s opinion, you can either delete or hide a comment. While hiding them is considered Ok, when you delete comments, Facebook thinks you’re trying to hide the truth from your customers.

2. Don’t try to respond to customers’ complaints

Simply hiding comments seems like a good solution. But it won’t last long. If a business ignores complaints, its reputation suffers, and Facebook can decide that it doesn’t want disreputable retailers. So, make sure to do your best to satisfy angry customers.

3. Make someone who broke Facebook rules the admin of the store

Facebook doesn’t forget what you did. For example, if you post offending content for the first time, Facebook may block you from posting for the next 24 hours. But if you do it again, the account may get banned.

Allowing someone who broke Facebook policies before to become the admin of your store’s page won’t necessarily get it banned. But it’ll negatively affect its statistics.

4. When creating ads, use pictures different from actual products

And not just pictures. Any kind of mismatch between an ad and the actual product it advertises can lead to getting blocked on Facebook. This is how the platform punishes businesses that try to misinform clients. If you want to get banned from Facebook, go ahead and lie about the price, the colors, models, etc.

5. Use automation tools too much

Probably all social media hate auto-posting and bots. First of all, when somebody uses a bot to create a Facebook page, it is probably because this person is trying to hide his or her identity. Second, if an account is managed by a bot, it can start publishing dozens of posts with spam content, which nobody wants.

As a result, when one uses such tools too much (not only to auto-post but to follow and like other users as well), Facebook can ban the page.

How to appeal a Facebook ban?

1. If Facebook suspended your personal page

Any kind of policy violation often results in Facebook suspending your personal page. In this case, when trying to login, you will find the following message.

Got Banned From Facebook? Here Are The Possible Reasons Why!

You need to send them a photo of yourself or your ID to confirm that the account wasn’t stolen. After that, all you can do is wait.

Got Banned From Facebook? Here Are The Possible Reasons Why!

Checking the personal information can take several days. After that, you will be either asked for more proofs or allowed to login.

2. If Facebook refuses to unblock your page

Facebook can also decide to disable your account permanently, and you’ll see this:

Got Banned From Facebook? Here Are The Possible Reasons Why!

In this case, you can appeal the ban by clicking on the “Go to Help Center”. On that page, click on “Let us know”.

Got Banned From Facebook? Here Are The Possible Reasons Why!

And again, you’ll be asked to upload a photo of yourself or your ID with more detailed information, after which you’ll have to wait.

3. If Facebook unpublished a business page

If a policy violation comes from your business page, it’ll be unpublished by Facebook, i.e. nobody except you will be able to see it on the platform. Sometimes the warning looks like this:

Sometimes it looks like this:

To make it visible again, you can try filing an appeal. Click on “Disagree with the decision” or “Appeal” (depending on what message you received). Then wait for Facebook’s final decision.

If you don’t have time to wait or Facebook has deleted the page permanently, you can recreate the page by making an exact copy of the previous one. However, you should take into account the mistakes you made to prevent similar situations in future.

All the experience AliDropship’s team gains from managing our own shops helps us minimize the risk of getting banned from Facebook. It is also used to create Established Stores – unique dropshipping websites which have the most profitable products and active social media accounts. By purchasing one of them, you become a sole owner of an already working business!

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How To Run Ads On Pinterest: Tips, Types, And Examples

If you’re running a brand in fashion, beauty, fitness, or home decor, chances are you know how important it is to have a social media presence. Responsible for 74% of online purchases, social media is greatly instrumental in getting new brands and products in front of young consumers.

If you have a strong target audience consisting mostly of young females and have a very visual-driven brand (think close-up glamor shots of products, inspirational quotes, and bright, fun colors), then you can’t forget about Pinterest. Today, let’s take a quick look at why you should try advertising on Pinterest, what kinds of ads you can run, and how to set up a campaign.

Why advertise on Pinterest

Often forgotten about in the thriving golden era of Instagram and TikTok, Pinterest is an old-school social media platform that revolves around the idea of scrapbooking inspiration through “pinning” of images that inspire you.

With 335 million monthly users and over $1 billion in revenue at the end of 2019, Pinterest is the 6th largest social media platform around. It used to be the 3rd after Instagram and Facebook, but YouTube and Twitter have surged ahead while newcomers like TikTok have taken over.

However, one thing that hasn’t changed is the reach that Pinterest holds for female users, namely moms. According to eMarketer, 80% of U.S. women who are mothers and go online use Pinterest, and Pew Research Center reports that 42% of U.S. female adults use Pinterest. Plus, with 247 million users signed up from outside the U.S. (according to a Q4 shareholder report), it’s clear that Pinterest is still effective for a very targeted audience.

If you’re trying to appeal to mid-age women from all over, Pinterest is a must-have in your advertising and branding arsenal.

Types of ads on Pinterest

Like with platforms such as Facebook, ads on Pinterest depend on your objective type. On Pinterest, there are three: Awareness, Consideration, and Sales. You can set your ad type by format:

  • Promoted Pins

Pinterest advertising types

Build awareness to your brand’s items with these easy image posts.

  • Promoted Video Pins

Pinterest advertising types

Still-image not your thing? Up the message and visuals with video ads for greater engagement.

  • Promoted Carousels

Pinterest advertising types

Go from single image to multi-image to create a story or cohesive message with this kind of promoted post.

  • Promoted App Pins

Pinterest advertising types

Have an app for your business or website? Get more eyes on it by pinning a CTA for it on Pinterest. Learn more about this feature here.

How to create a campaign on Pinterest

If you’re ready to set about a promotional campaign for a new item launch (or expand a campaign from Facebook), you’ve got to create a business account on Pinterest by going to Pinterest Business.

Note that unlike with Facebook, Pinterest Business accounts are completely separate from a personal account. You do not need a personal account to have a Business account.

If you’re familiar with setting up Facebook ads, the Pinterest process is incredibly similar. There are just eight steps to get going:

  1. Create a new ad
  2. Choose goal for your campaign
  3. Enter your ad group details
  4. Target your ad audience and set your keywords, interests, and fine-tune user demographics
  5. Set your campaign budget and ad schedule
  6. Pick your post (“Pin”) to promote
  7. Review your Pin post name and destination URL
  8. Set up your billing info

Pinterest makes getting ad-ready a cinch with this step-by-step ad guide.

What’s trending on Pinterest

Pinterest is all about what’s hot and trendy and getting people’s attention (and pins). In the company’s Q4 report for shareholders in 2019, the scrapbook-inspired platform released 100 trends it foresaw for 2020. You can see from the above screenshot that pets, beauty, the great outdoors, art, and fashion are some highlights — and you find ways to formulate your brand voice or style guide or design to maybe skew towards any of these, especially if your business is centered on some of these niches.

For example, if your online store sells gear and accessories for hiking or camping, you can capitalize on the trend of traveling responsibly — pins items (and repin from other pages) on stuff about sustainability and camping with a minimal eco footprint. You can also share how to create fun weekend getaways in nature, for instance.

Examples of Pinterest advertising

Courtesy of social media professional Jess Bahr, here are 10 samples of ads on Pinterest done by brands:

Moo is a company specializing in personalized business cards.

Garnier promotes a line of hair products.

Thrive Market promotes a free product.

Express promotes mens clothing for a holiday.

Bark Box promotes its subscription boxes for dogs.

Honest Beauty promotes its skin care trial sets.

IKEA advertises multiple desks.

Ritz promotes a fun visual recipe for its crackers.

The Grommet showcases its collapsible water bottles.

Bed Bath & Beyond promotes its website.

SUMMARY: Despite the growth of other social media platforms, Pinterest is still a popular destination, especially for women (notably moms). If you want to expand your targeted branding, consider running ads on Pinterest, as the platform is a great way to boost your brand and products. Ads are easy to set up and manage thanks to a Pinterest Business console similar to that of Facebook. Once you’re up and running, you can use Pinterest advertising to elevate your dropshipping business’ visual targeting.

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Facebook Interest Targeting Guide: How We Search And Test Interests

Everyone advertises on social media and Facebook in particular. While there are many targeting options including age, gender and location, one has to pay a lot of attention to Facebook interest targeting as this method has proven to be really efficient.

We’ve talked about the importance of knowing your target audiences before. But learning who actually wants to buy your product isn’t that simple. AliDropship’s experience with self-owned dropshipping stores has taught us that interest based targeting is the most efficient way to reach potential customers.

In this article, I will cover a step-by-step method of Facebook interest targeting used by our team.

Facebook interest targeting step #1: Page post engagement (PPE)

The search starts with creating a PPE campaign, so choose “Post engagement” as your goal.

Facebook Interest Targeting Guide

At this point, you don’t want or expect to sell any products at all. It’s Ok, don’t freak out. We need it to collect data and understand who our ideal customer is.

But first, we need to create a post devoted to the product we’re going to advertise. Its purpose is to trigger engagement, i.e. likes, comments and shares. Such activities can indicate whether or not people are interested in the content. Later we can use the same post to attract actual customers, but right now trying to convert the audience will cost you too much.

Something like this should do.

Facebook Interest Targeting Guide

 

Why not create a Facebook ad right away? Because when you use an existing post for advertising, it accumulates likes and shares and advertising it again will get even cheaper. That’s why AliDropship’s team always creates posts first.

Now we’re going to start a Facebook advertising campaign to show this post to different people. But to whom? Here you’ve got two options.

1. Speculating on interests

If you promote a product belonging to a clear niche, it’s more or less easy to tell at least some facts about potential customers you want to target on Facebook and their interests.

If you’re selling a toolset, you can expect potential buyers to be interested in building, carpentry, renovating, car repairing, etc. It doesn’t mean you can’t be wrong about them, but it’ll narrow down your search to a few options.

Whenever possible, AliDropship’s team picks 5-10 interests in a corresponding ad set within a PPE campaign to narrow down the potential audience.

Facebook Interest Targeting Guide

2. Not speculating at all

Sometimes, products are just too… versatile? You can’t tell for sure what interests potential customers may share, which makes Facebook interest targeting at this point almost impossible. For example, what can you tell about this mop and bucket?

In this case, the team doesn’t set interests at all and focuses on other demographics.

In both cases, you also want to limit the audience to one or several countries. The team usually picks the US, Canada, the UK and Australia as these markets have lots of solvent purchasers and people there speak English.

As for other parameters (mostly gender and age), at this point, you want to widen them as much as possible unless you’re absolutely sure about the age and gender of your potential customers.

Facebook interest targeting step #2: Testing ad sets

Now it’s time to run the PPE campaign to test audiences. In order not to spend too much money, the team monitors the campaign’s performance and stops ad sets if they demonstrate poor results. One or two days is usually enough to collect data.

One can also make the ad sets stop automatically after they accumulate a certain number of impressions. We usually set the limit to 2,000 impressions. As for their daily budget, the team sets it to $5, which is usually enough to test the ads.

However, if certain ad sets perform well, keep them running even after the test because PPE campaigns are good for warming up potential customers.

Whether you picked a number of interests for the ad or not, Facebook will show you the general statistics that includes such demographics as gender, age, location, devices used, etc.

If you used not one but a number of creatives during the test, you can also pick the one with the highest numbers.

To know what’s good and what’s not, look at both CTR metrics (All and Link clicks). Higher numbers indicate that more people interacted with the ad or followed the link to your website. Also, pay attention to the cost per unique content view as you want it to be as low as possible. Other metrics are less important.

Facebook interest targeting step #3: Conversion campaign (test)

Although at this point, we already know some facts about our target audience, we can do better.

The team creates a new campaign and sets the goal to Conversions. We use the data received during the previous phase to narrow down the audience and create several ad sets. This time, we’re going to set one interest per one ad set.

If it’s a niche product you’re advertising, pick the interests you came up with when creating the PPE campaign. If the product was too “versatile”, now is the time to make up some interests for it.

We didn’t do it during the PPE phase because without having the slightest idea on what interests to choose, there’s a high chance Facebook will show the ad to completely uninterested people. But at this point, it’s Ok since we’ve already collected certain data and want to test potential interests.

When potential interests of your Facebook audience are unclear, you can analyze the existing customers of your competitors.

Use AdSpy to find Facebook ads promoting similar or identical goods or simply search for them on Amazon. Then read comments, visit the Facebook pages of random customers and check what they like and what pages they’re following. All this can give an idea or two on what their interests are.

I described this method in the article on finding a target audience on Facebook.

Facebook interest targeting step #4: Conversion campaign (final adjustments to your Facebook interest targeting)

During this phase, your ad campaign should start converting Facebook users and turning them into buyers. However, expect some of the interests you have chosen to work worse than others.

If they perform too poorly, turn such interests off and focus on the more successful ones.

Furthermore, now that you are certain about at least one or two interests of your potential audience, you can use Facebook interest suggestions to expand the list. Simply type in one of the discovered interests and click on “Suggestions”.

Another method of Facebook interest targeting is searching for pages related to your products with Audience Insights. You can find this tool in Facebook ads manager.

If the product you’re going to advertise is obviously associated with certain interests (like gardening or plush toys), simply choose it in the “interests” field and look at the “Page Likes” tab. Facebook will show you what pages gather most of the likes from people with this interest.

After that, you can check if the Facebook group’s name can be found among the interests in your ad sets. If there is one, your ad will target people who interacted with the given Facebook group.

After another round of testing, you will have quite accurate information on what interests work best with a given product on Facebook.

If you find Facebook interest targeting to be too much trouble, consider purchasing one ofAliDropship’s Premium Stores – precise copies of our own dropshipping websites with the best-selling goods within wide and profitable niches. Along with a store, you can also buy marketing materials including recommendations on target audiences and their interests.

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