Spend Your Marketing Budget Wisely With These 6 Pro Tips

How much money do you spend on advertising? Do you plan a marketing budget? Or do you just wing it? Let’s find out why having a marketing budget is a great idea!

As you know, marketing is one of the most important aspects of dropshipping business. Without promotion, it will be impossible to make yourself known and attract valuable visitors to your ecommerce store.

As a rule, most ecommerce entrepreneurs try to use free marketing tools and services. It definitely makes sense when you’re just starting out or having a super limited budget.

In other cases, it’s better to alloсate some money to paid marketing tools. They are often chosen by entrepreneurs because these solutions can greatly impact your business and contribute to its development.

The most important question here is: “How much money should I spend on marketing?”

Although there is no formula of success, we recommend you to go through our list of 6 useful tips to learn how to spend your marketing budget wisely. What’s more, we will explain how much money we usually spend on advertising and why!

Let’s go!

What is a marketing budget?

In simple terms, a marketing budget is the sum of money that you expect to spend in order to promote your online store and grow your business. It should include everything that helps you achieve your goals, and focus on a certain timeframe.

As a rule, digital marketing budget covers such areas as:

If your marketing budget is limited, we recommend you to experiment with different areas, so you could detect those that show the most potential for your business development.

How to plan your marketing budget?

#1 Set your marketing goals

First, you need to define your goals and choose the way you will achieve them.

No matter what your aims are, you need to set them correctly.

To understand what I mean, let’s have a look at 2 goals what I set.

  1. I want to increase the popularity of my ecommerce store
  2. I want to attract 500 unique store visitors every month

As you can see, the first goal is very broad and general. Actually, it will be impossible to measure the success of my marketing activities because I don’t know what I should evaluate. What does it actually mean “to increase the popularity”? Making my store reviewed by Forbes? Earning $10,000 in monthly profit? Creating the most liked Instagram post ever? Something else?

Thus, “increasing the popularity of my website” is not a goal. It’s just my wish.

As for the second goal, it’s ok. It is specific, measurable, attainable and time-bound. And I can easily check whether I achieved my objectives or not. For example, if I get only 100 unique visitors per month, obviously it will be a fail and I’ll need to change something in my marketing strategy.

You can set only one goal and spend all your marketing budget on it, but the best way is to choose 2-3 goals and divide your money between them.

#2 Determine the overall marketing budget

The second step is to decide how much money you are ready to spend on marketing.

Marketers recommend spending 5% of your total revenue to maintain your market position and about 12% if you’re planning to grow your business.

However, if you have a highly competitive niche, you’ll need to enhance your marketing budget and spend 12% to 20% of your total revenue on advertising.

If you’re just starting out a dropshipping business, we recommend you to take $100 and experiment with them – prioritize your goals and divide your money according to them.

#3 Choose the marketing channels you will use

Actually, nobody can say what marketing tools will work for you. Some people successfully advertise on Instagram and easily convert visitors into buyers, others prefer Twitter and go ahead there.

Even if you’re a beginner in marketing, we advise you to pay your attention to the most popular marketing channels such as Facebook, Instagram, and Google Shopping. You’ll need some time to sort out all the details of these tools, but it will be definitely worth it. These tools will help you find new audiences which are very important for your business growth.

However, you can also play around with the marketing channels you personally like to make sure what really works for your specific ecommerce store and what doesn’t.

#4 Divide up your marketing budget

Once you have set goals and chosen marketing channels, it’s time to assign a daily budget to them.

For all newcomers in the ecommerce business, we recommend starting with Facebook ads and spending most of the money on it. This platform is easy to use, so you probably won’t have any problems with creating ads there.

Remember, the lower the budget is, the worse your ads are showing. This is how Facebook works. However, you need to control yourself in order not to spend lots of money. When advertising on Facebook for first time, you can’t be 100% sure that your campaign will bring you great results. Start with $10 a day and see how the things go.

#5 Test your advertising campaign

You need to track the progress of your marketing campaign regularly and analyze it.

The main thing is to keep an ear to the ground, otherwise you’ll have a great chance to spend much money on unnecessary or outdated things. Monitor such websites as Reddit and analyze what people are talking about. If you understand that something is going viral – a meme, for example – use it in your marketing campaign to get more likes and shares.

What’s more, keep in mind that your expenses will vary from month to month. If you are over your budget this month, for example, make sure that it’s worth it.

#6 Analyze your results and make all the necessary changes

The last step is measuring your marketing campaign and optimizing it based on your results.

To get the most detailed information, we recommend you to:

  • Use UTM codes to track where your traffic is coming from
  • Measure open rate and click rate and the number of unsubscribes within special email marketing software
  • Use built-in analytics services to evaluate the effectiveness of your social media posts (likes, shares, comments, etc.)

When analyzing your results, focus on the main goal of your campaign and evaluate if it’s been achieved. If it hasn’t, don’t give this campaign the second chance! Without any changes, it will be a waste of time.

6 channels that we spend our marketing budget on (and how much we invest in them)

Running our personal self-owned dropshipping stores, we surely experiment with their promotion by our own effort.

Let’s look at what we focus our marketing budget on, and how much we are ready to spend!

Facebook advertising

As a rule, to promote our new stores we spend about $10-15 a day. This amount of money is ok because we usually sell cheap products.

If your products are expensive and cost more than $100, it’s better to spend more than $30 per day on advertising, otherwise your ads will be uncompetitive.

Instagram marketing

To promote our stores, we regularly use Instagram Shoutouts. As a rule, we avoid the most followed Instagrammers and prefer the upcoming Instagram stars to them. They usually ask $10-20 for a shoutout, which allows us to save money and keep within the budget.

Google shopping ads

Actually, Google Shopping is for experienced marketers. It isn’t difficult to create ads there, but it needs some experience to set the right budget.

With Google Shopping, you will pay if someone clicks on your ads. For example, if 100 people saw your ad, but only 5 clicked, you pay for these 5 clicks.

Every click costs some money, so we recommend you to start small. When we promote a new dropshipping store, we usually pay a few cents for each click. If we promote our stores the right way, after some months, our daily budget can be $20 to $30.

Email marketing

Emails are the basis of your marketing campaign.

Of course, you can send them for free. But it’s better to use special services such as MailChimp or Aweber which help you collect emails and divide your subscribers into groups.

We prefer using MailChimp because it’s free if you have up to 2000 subscribers and send no more than 12,000 emails per month. In the early stages of your business development this is more than enough. As your business propers, you will need to choose a pricing plan.

YouTube advertising

When advertising on YouTube, we usually spend money on 2 things:

  • Buying products we want to promote
  • Ordering a shoutout on YouTube

We promote the products that are popular and not very expensive. So we spend up to $30 on them. After purchasing a product, we order shoutouts from YouTube influencers on a paid basis. As a rule, advertising on YouTube is more expensive than on Instagram and the price may be around $200 for an ad.

If you don’t know how to use YouTube influencer marketing for your store benefit, feel free to read this article.

Marketing software

Sometimes it makes sense to use special plugins or addons for advertising.

First, we advise you to focus your attention on the Social Rabbit plugin. This tool will automatically promote your store on social media and attract visitors to your accounts. It costs $69, but it is only a one-time payment, and it’s totally worth it. What’s more, there’s a FREE 7-day trial period – more than enough to experiment with the plugin’s outstanding functionality!

Besides that, we advise you to go through the list of our addons. They are perfect to get more traffic for your store and motivate your customers to buy more from you. Most of addons are free, so install them on your website and test. I’m sure you won’t be disappointed!

These were our 6 tips on how to spend your marketing budget wisely. I hope that you’ll find them really helpful while drawing up your budget and taking your dropshipping venture to a new level!

Read about marketing budget.

Best Types Of Sales Promotion For Your Dropshipping Business

Do you want to attract new customers? Are you struggling to increase sales? Offering a discount is a simple, yet one of the most efficient ways to do that. Keep reading to learn what types of sales promotion marketers use and when.

Sales and discounts surround our everyday lives. You see them on billboards, shop windows, TV, and on social media. Have you ever wondered why? Because they work!

A discount not only works as a tempting offer that lets your business stand out from others but also serves as a beacon for consumers. After seeing an ad promising discounts, a person may remember it and go to your store when and if he or she decides to make the purchase. Simply because you offered a discount. So, it’s like saying, ‘What new clothes? Buy here!’

Those who sell products or services on the internet can benefit from sales promotion activity too. But before moving on to the types of sales promotion, let’s learn what objectives one can achieve by offering discounts.

Why do you need sales promotions?

  • To increase sales in general

This is the most obvious reason to start a sales campaign.

One could say that by cutting prices, you will be able to lure customers from competitors. But as a matter of fact, people seldom compare similar products from different shops unless it’s something complex and expensive like computer parts, bicycles, cars, etc. For example, when buying a scarf, you’d pay more attention to the design and quality rather than the price.

In these cases, discounts force people to think that this is a good opportunity they don’t want to miss. So, it’s not about saving $8 but rather about not regretting you didn’t.

  • To attract new clients

Marketers also offer discounts to new customers. Such people may get interested in your products, but they still have doubts. Letting them save a little money is a good way to stimulate them.

  • To collect emails

Any business uses email marketing which requires collecting potential customers’ emails. Simply asking them to subscribe to your blog or newsletter will hardly work because everyone knows you’re going to send tons of ads. But if you offer something valuable in exchange like a discount or coupon, the idea won’t seem so annoying anymore.

  • To stimulate repeat purchases

Yes, people who have purchased from you before need stimulation too. Using different types of sales promotion allows you to remind them of your online store. It’s like saying, ‘Hey, remember me? I got a discount for you!’

  • To introduce a new product

Special offers can also be aimed at promoting a specific product or service, usually a new one. It draws buyers’ attention to it and makes it tempting to buy the product.

You’ve probably tried some kinds of free samples before. This is the one. Although offering something for free is hardly possible in the dropshipping business, a little discount won’t hurt.

  • To stimulate sales during off-seasons

If you sell seasonal products in your online store, you know how hard it is to sell, say, Halloween goods in summer. So, make it beneficial to purchase seasonal products long before the season starts.

  • To increase customer loyalty

In this case, your goal is to express gratitude to regular customers. Thus, they’ll know you care about them and will come back more often. That’s why so many businesses have loyalty programs.

Interested to try out this strategy? Check out this step-by-step guide to planning an online sale!

Types of sales promotion

1. Simple discounts

The simplest type of promotion is to cut prices and show them on your category and product pages. It’s the same as sticking a ‘20% off’ label to the price tag. This method is quite straightforward, yet efficient.

Note that the offer should be attractive enough to persuade customers it’s worth buying. A 3% discount can hardly do it.

2. Limited time offer

This method is basically the same as the previous one, except it highlights that the discounts won’t last long. More like ‘THE SALE’S GONNA END IN ONE HOUR! HURRY!!!’

This type of promotion is based on the sense of urgency which motivates people to make the decision faster and not to miss the opportunity.

However, if the time period is very short (one or two days), make sure to properly advertise the sale before it starts. Nobody will use the discounts if they don’t know about them.

To use the sense of urgency more efficiently, buy our Countdown Timer and Urgency add-ons for your dropshipping store.

3. Free shipping

Free shipping is a popular discount type often used by food delivery businesses and online stores. On the other hand, we strongly recommend dropshipping only from those AliExpress sellers who offer free or low-cost delivery.

However, if, for some reason, you charge for shipment, you can use this method as well.

4. Special prices

This method offers discounts but does it implicitly. Instead of just saying you cut prices, you offer a ‘special price’, which can have a heavier psychological impact on customers.

However, the method only works when you offer really low prices for something with clear value. Simply speaking, if customers have no idea whether the price is good or not, the trick won’t work.

5. Bundling

Bundling includes several types of sales promotion based on the same idea: customers can benefit from buying more than one product. ‘Buy two at a discount’, ‘buy one and get one for free’ – this stuff can do wonders.

Product Bundle add-on is another useful tool for the owners of dropshipping stores. It allows you to create and manage 5 bundle types with no effort.

6. Contests & giveaways

Running contests and giveaways is a good way to engage the audience of your social media accounts and turn some of them into actual buyers. Make up an interesting competition and offer something as a prize – either a discount coupon or a gift.

7. Abandoned cart discounts

Sometimes buyers add products to the shopping cart but then change their minds and leave the site. Such carts are called abandoned carts. To return these customers, you can send them emails saying they’ve got goods they wanted to buy. But offering a discount will make it sound more convincing so sending a promo code along with the letter is a great idea.

Use our free Abandoned Cart add-on to automate this process and keep track of the results.

8. Coupons

Lastly, marketers often send promo codes and coupons to customers as a part of email marketing campaigns. It’s a simple and efficient way to inform clients of upcoming sales, seasonal discounts, special offers and new products, etc.

How to run a successful promotion 

With so much to choose from, it can get quite difficult to focus on running the promotion itself. So, here are a few tips to run a successful sales promotion that will help attract new customers, and grow your business.

  • Set a clear objective 

First and foremost, set a clear objective for your campaign. For example, is it to increase sales of a certain product, attract a new audience of potential customers, or promote your brand awareness.

Set goals and come up with a way to monitor and track the results, so that you can evaluate how successful the campaign was.

  • Determine the audience and what message they will receive 

The key to a successful promotional campaign is to determine who are you trying to reach and their unique profile. What are their interests? Where do they spend their time? How do they behave?

Try to find out which message will speak to this audience of online users most effectively. However, don’t forget to keep the message simple and easy to understand.

  • Set your budget

First of all, your goal is to achieve maximum results with minimal costs. After you have a ready-to-go online store, most of your budget will be devoted to Facebook Ads, Google Ads, etc.

To wisely spend your budget, you need to pinpoint where the majority of your audience spends their time online and try to reach them through online promotions.

  • Understand the creative approach 

There are three key points you must set right to make sure your promotional campaign is successful.

  • Your main customers see your campaign
  • Your audience are engaged in the campaign
  • Deliver the message across quickly and understandably

Keeping the message simple is very important. A common trait of online consumers is that it takes a few seconds to understand if they’re interested in the offer in front of them. The important thing to remember is to get your message across clearly and simply.

  • Evaluate the campaign 

Once the campaign has ended, it’s the time to evaluate it. Evaluating a promotional campaign is very important and many businesses fail to properly evaluate the results and overall performance of the campaign.

Did the campaign reach its objectives? How did your customers react to your promotion? Compare to the objectives you’ve set before running the campaign and you’ll be able to fully understands how effective it was.

Be careful with sales

Whatever types of promotion you prefer, make sure not to overuse them.

First of all, discounts are always secondary. They’re designed to complement the basic marketing strategy as well as the original concept of a store but cannot replace them. In simple terms, a discount won’t help if the product is unwanted.

Secondly, offering sales too often causes addiction. Regular customers quickly get used to buying only during periods of large discounts. When it ends, they know that in a couple of weeks, they’ll be able to benefit from a sale again. As a result, they completely stop buying goods without a discount.

Nevertheless, these and other types of sales promotion are efficient tools for a variety of purposes. And if you want to build and run a successful online business, offering discounts from time to time is a must.

Read about types of sales promotion.

Not Getting Enough Online Store Sales? Here Are 25 Ways To Fix It!

Wouldn’t you like your order count to be a bit bigger? What do you do? Here are 25 tips on how to raise your online store sales.

First, remember that all great businesses start small. Steve Jobs and his partners started in a garage. Same goes for Amazon. Franklin Mars, the creator of world renowned Snickers and Milky Way, used to sell candies at a small shop.

Any successful business you know of had to be manually developed, and your online store is no exception. Use the following ideas to increase sales!

 

1. Improve the design of your online store

Design issues are a common problem, especially among newbies. Any website owner wants to make it look good. However, beautiful doesn’t mean simple. And simplicity is what customers expect from your online store.

In a good online store, nothing distracts visitors from searching for products and making purchases. Take a look at popular online stores to see how minimalistic they are. And try applying the same design principles to your own website. Alternatively, try hiring a professional designer.

2. Improve navigation

Not being able to find what you want is…disappointing. So make sure your online store has a clear structure and navigation!

Revise your product categories. Maybe some goods are located in the wrong places? Because finding a T-shirt in the ‘merchandise’ category instead of ‘clothing’ makes you go berserk!

3. Speed up your website

It may sound strange, but the speed of your store is as important as everything else. After a user got to your page, he or she will wait for three seconds. Not more! If the page doesn’t open, consider this client lost.

4. To increase your online store sales, offer vouchers and coupons

Has it happened to you? You find a really good online store and a product you may want to buy. But you get assailed by doubts. In this case, all you need is a small push. After getting a discount coupon in your inbox, you might change your mind and make the purchase.

So use discounts to your advantage.

5. Introduce a simple checkout

Each and every step your potential buyer has to make during the checkout process is an obstacle. And with each obstacle, the chances of losing the customer rise.

Make the purchase process as simple as possible. Remove all unnecessary fields, remove obligatory registration, and remove anything that might distract clients on their way to the purchase.

6. Show customer testimonials

To improve your online store sales, you need to win your clients’ trust. And there’s nothing better than customer testimonials!

When we buy something, we often ask our friends about their experience with this or a similar product or service. So seeing that someone has actually bought the product and is happy with the purchase is the best promotion ever.

Post positive customer reviews and make sure to only add products that are proven to be reliable and popular among buyers.

7. Guarantee refunds

When selling, do not just offer products. Offer guarantees and safety. Return policy is highly important in ecommerce.

Whenever I purchase something online, I want to be absolutely sure I can get my money back if something goes wrong or I’m not happy with the purchase.

Don’t worry about having to refund often. With the due approach, you can avoid most of these situations.

8. Always answer your online store clients

Nowadays communication is one of the key success factors in business. So talk to your customers, answer their questions and complaints. Do not be rude, do not blame your clients even if it’s really their fault. Having them come back again and again is better than fooling them once.

9. Show product benefits

Do not sell products. Sell the benefits they offer!

When I buy headphones, the benefit I get is the sound quality. When I buy a cup, the cup’s size and shape I’m concerned about. Or it’s the print on the cup if I buy merchandise.

So check out your product pages and descriptions. Maybe, some of them need a clear message as to what buyers will actually get.

10. Make it urgent

It’s a popular trick to increase your online store sales based on psychology. If a customer is having doubts, tell him or her that there’s a time limit on a discount offer. It stimulates people to make decisions quickly so as not to lose the opportunity. To do that, use a countdown timer.

11. Make it scarce

There’s a similar trick to motivate website visitors. Let’s imagine I’m thinking of buying this super cool hoodie, but I’m not sure I really need it. But then I notice that there are only 5 hoodies left in stock. And here’s the choice – either I buy now or I may regret not doing so later.

Although you have plenty of goods in stock, adding a false number often works well for driving sales up.

12. Do email marketing

Do you know online shoppers who have no email address? Me neither.

Any online store has a list of their customers’ emails. You get them during the checkout process, and there are other ways to create such lists. But how do you use them?

Email marketing can work wonders if properly applied. It’s not just a tool to tell your clients about what’s happening on your website. Email marketing can drive your sales up too. This article selection will show you how to do it like a pro!

13. Try cross-selling

Cross-selling is a marketing technique based on satisfying customers’ complementary needs.

For example, I’m about to buy a set of whiskey glasses. And before I check out, the shop also offers me an ice tray.

The point is there’s a high chance I’ll buy both. If the customer is about to buy something, he or she is likely to also purchase a related item. Often people are going to buy additional items anyway so cross-selling works as a well-timed help.

14. Experiment with up-selling

A similar technique that often gets confused with the previous one is called up-selling. Unlike cross-selling, this one offers customers to replace a product they want with a more expensive (and better) version.

If I’m looking for a chair and got to a product page, the store can offer me another chair for a higher price. Yes, it’s more expensive. But it can have features the cheaper version doesn’t, and I might want the better one.

Think of it as of upgrading the offer.

Speaking of up-selling and cross-selling, consider using our Upsell add-on to apply both of these techniques.

15. Think of decoy pricing

What would you prefer – a cheaper low quality product or a pricier high quality one? And what if I offer you yet another, even pricier option?

According to statistics, people are more likely to choose a mid-tier option. It’s probably because a low-tier product seems like trash while a high-tier one is regarded as too expensive. So the middle price is just what you need!

You can add similar products with higher and lower prices in order to bring customers to buy the goods in the middle. This technique is called ‘decoy pricing’. Read more tips on pricing in this article.

16. Create a buyer persona

A buyer persona is a generalized representation of your average or ideal client. You could say, it’s the same as your target audience, i.e. your potential and actual customers.

Before trying to sell something, learn everything you can about your future clients. How old are they? What do they do? What language do they speak? How much do they earn?

You can get answers by sending out surveys or through social media.

17. Show your expertise

It’s always a good idea to keep a blog on your web store with plenty of interesting and/or useful information related to your products. Why?

First of all, such content attracts visitors and works as a good sign for search engines. Second, it’s your chance to show what you know about the stuff you sell.

People tend to buy things more eagerly from someone who’s an expert in the given field or shares the same hobby. I’d prefer buying camping gear from a store owner who’s clearly an outdoors fan just like me!

18. Make mobile your priority

More than half of online purchases are made through mobile devices. And if you want to increase your online store sales, make sure your website looks good on smartphones and tablets.

19. Perform split testing

Another term used for it is ‘A/B testing’. In short, it’s a technique to try out two or more conflicting titles, designs, navigations, etc. These versions are shown to equal numbers of random users, and after a while, you can see which option works better.

You can never tell for sure what will work and what will not. So split testing is an effective way to improve your store.

20. Use social media

Today, millions of people consume content on social networks. In some cases, people see social media not only as places for communication or entertainment but also as online marketplaces. And that’s another opportunity to increase your online business sales.

First of all, consider paid advertising on such platforms as Facebook, Pinterest and Twitter – whichever suits your business best. Advertising can be costly. Besides, its efficiency depends heavily on your understanding of the target audience, the benefits of your own product, the budget you can afford, and promotion skills.

Nevertheless, if you do everything right, the result can boost sales considerably.

But don’t use social media for advertising only. When growing an online business, you want to build a community around your brand or niche. And that’s another huge opportunity offered by social networks.

Create a social media page and post regularly. Provide followers with both useful and entertaining content. Talk to your potential customers, answer their questions, and ask yours. By talking to your followers, you can raise your brand awareness, build trust, and eventually increase online sales.

Use the Social Rabbit add-on for growing your online business on social networks. It will help you manage several accounts, automatically publish posts, follow and unfollow other accounts, and many more.

21. Send abandoned cart emails

I’ve already mentioned how to sell products online with the help of email marketing. One of the ways to use this technique is to remind site visitors of the purchases they didn’t complete.

Sometimes, potential buyers visit a store, browse the catalog, pick one or two products, add them to the cart but never finish the checkout process. The reasons can be different. The person might have changed their mind, or decided to postpone the purchase, or didn’t like the final price or delivery time. It could be that he/she simply didn’t have time to complete the purchase because of unexpected but more important issues.

No matter what, you can still get these buyers back by sending them emails that will remind them of the items they wanted to purchase. Did you know that 48% of “serial abandoners” will come back to buy the product when remarketed?

It’s also a good idea to offer a discount or another incentive.

Use AliDropship’s free Abandoned Cart add-on to automatically send emails to abandoners.

22. Provide as many payment options as possible

Another frequent reason why businesses lose potential customers is that people simply can’t pay for your products. Not because they don’t have enough money but because they can’t use the only payment method available to them.

For example, if I can’t (or don’t want to) use my debit card but would like to pay with PayPal, I’ll probably leave your site when I see that you don’t accept PayPal.

So, if you want to increase your online store sales, make sure to offer as many payment options as you can.

23. Target Facebook lookalike audiences

Despite many drawbacks, Facebook is undoubtedly a wonderful advertising platform with lots of effective tools for online product promotion. One of these tools is the ability to target lookalike audiences, or lookalikes.

When you start advertising on Facebook, you can target certain groups of users who share certain interests or demographics. Some of them will show no interest in your ads, some will visit the site but will make no purchases, and a few will buy a couple of products.

These people (who made a purchase) are definitely the ones you want to target. How? When you get enough of such buyers, Facebook can analyze their demographics and behavior and create a lookalike audience. It’s an audience consisting of users who are similar to the ones it was based on.

This way, you can target millions of new users and thus increase your online sales.

24. Send free samples to influencers

One of the popular online sales techniques used by ecommerce businesses is influencer marketing. In addition to building your own community on a social network or YouTube channel, you can also ask another popular influencer to advertise or mention your product or brand.

You don’t have to get in touch with a celebrity to benefit from this marketing strategy. A person who has hundreds of thousands of followers will hardly be interested in such an offer. But the good thing is people nowadays tend to trust micro influencers more than celebrities. So, it is even more beneficial to contact a person

So, if you manage to find a person working in the same or related niche and convince them to mention your store, you get access to his/her audience in addition to yours.

To get more sales, try sending that influencer a sample product. What he or she will do with it depends on what kind of product it is. But it’s very important to be creative here.

25. Be patient

As you can see, there are lots of strategies and techniques to increase sales. However, many of them bring postponed results or may not work at all. So do not expect them to solve all your problems at once.

Instead, try them out one by one. Keep testing new strategies and solutions. Implement what worked and abandon what didn’t. Be patient and improve your store step by step. A little bit here, a little bit there. Over time, you’ll see your online store sales go up.

Now, you know what to do if your online store sales don’t make you happy! Stick to this action plan, and see your dropshipping business performance improving gradually.

Read about online store sales.

Is Your Online Store Ready For Ecommerce Holiday Season: The All-Inclusive Checklist

The secret behind proper holiday ecommerce management is to have your business prepared for the high season. Here are some tips we are happy to offer you! 

We all love holidays.

There are tons of reasons for it: they create a cozy and warm atmosphere of homely comfort, they bring our happiest childhood memories back, they unite us with our dearest and nearest, and… well, you got the idea.

At the same time, as an owner of an ecommerce business, you get one more awesome reason to be fond of holidays: they generate more sales in your online store and bring you higher profits.

Just think about these numbers: in 2020, in the United States alone, online shopping amounted to $188.2 billion, which is 32.2% more than in 2019. During Black Friday and Cyber Monday, online sales reached $100 billion for the first time!

Can you imagine?

$188 billion!

As an owner of an online business, you can join other online retailers and enjoy this booming market, too! Just think of the lovely profit your store can get during this time.

You don’t have your own store yet? No problem! It’s the perfect time to order a ready-made dropshipping store or get an exact copy of a successful business with a proven profitability potential.

And, to make your stole fully ready for the upcoming ecommerce holidays, follow this simple list of actions.

Let’s get started!

Holiday ecommerce management: choosing the holiday

Prepare for the holiday season in advance and first of all pick the holiday

If you know your target audience, you most likely know what holidays these people celebrate.

These might be:

  • National holidays (the Independence Day, Memorial Day, birthdays of the most famous national leaders, etc.);
  • Religious holidays (Orthodox Christmas, Hanukkah, Holi, Eid al-Fitr, etc.);
  • Non-official holidays (April Fools, Valentine’s Day, Halloween, etc.)

Remember that cultural and religious traditions are very different across the globe. Make sure that the holiday you’ve chosen is actually important for your target audience!

Also, don’t try to cover all of them at once. For a start, pick 1-2 most significant holidays.

Preparing your holiday ecommerce action plan

Holidays in ecommerce: come up with an action plan

No matter what holiday you chose, it’s necessary to start your planning long before the big day.

People who buy online expect to get their orders just in time for the holiday. So, about 3 months in advance is the perfect time to start.

As an experiment, we went to Google Trends to see the latest Christmas-related queries. The search terms we tried were “Christmas presents”, “Christmas gifts”, “Christmas shopping” and “Christmas decorations”.

We took the period from June 6th to September 6th, and you can see the results on the graph below:

Holiday Ecommerce: demand for thematic products starts growing 3 month before the holiday itself

Even though there are 3 months left before Christmas, people are already looking for gifts and decorations!

That’s really logical: first of all, they want to take their time and carefully research the market offers before all this pre-holiday rush and hysteria.

Secondly, they want to be sure that their packages will be delivered in due time. Indeed, what’s the use of Christmas stockings if they come to you at the beginning of January?

Online sellers, postal offices, customs – everyone is really busy when people start ordering holiday gifts. Just imagine how many orders AliExpress sellers have to handle during this season! You can learn from the example of Mousslim who shared his success story with us: he opened his store during the Chinese New Year and had to deal with lots of challenges, but luckily, it all ended not so badly.

What does it mean for you as an owner of a dropshipping store?

You must convince your store visitors to make a purchase now – long before the upcoming events – to stay away from all the troubles with undelivered packages and delayed shipments.

This is why you need to create a calendar with holiday events and an action plan you should follow during this overly busy holiday season.

In this plan, try to schedule the following:

  • Promotional activities
  • Creating and uploading new design elements to your website
  • Updates of the product range
  • Special price offers
  • Technical improvements of the website
  • Introduction of new customer service standards

Does it seem unclear?

Let’s go through every paragraph!

Launching holiday ecommerce promotions

Prepare promotional materials before launching a seasonal sale

So, your main goal is to motivate people to make a purchase right now, without wasting any time.

All your marketing efforts should be aimed at it.

In your promotions calendar, schedule the following:

  • Blog articles

If you run a blog in your dropshipping store (and it’s a really good idea), think of 3-4 interesting article ideas that are related to this holiday, or to this season, or to spending time with your friends and relatives…

Important note: don’t forget to mention that it’s essential to start pre-holiday shopping RIGHT NOW!

Plan the schedule of the articles so that you can publish them regularly, but not too often.

  • Emails

If you run your dropshipping store with the help of the AliDropship plugin, you can make good use of its wonderful feature – the automatic generation of email lists.

You can reach your potential customers through emails to tell them about additions to your website, your newest products available for the season, your special offers for the holiday, etc. It’s also a good idea to provide them with special secret coupon codes if you are going to have any.

Don’t forget to wish your readers a happy holiday time!

  • Social network promotions

Whatever strategy you use to promote your store on social media (Instagram shoutouts, promotion in Facebook groups, Instagram ads, etc.), it’s important to remember: everyone else is running their promotions now, too.

You need to be different, and you need to be memorable.

In this case, automated dropshipping solutions can make a huge difference. Just imagine what an incredible efficiency you can achieve if you run integrated campaigns launched with the help of the Social Rabbit plugin! They will save you tons of time (and you need this time to communicate with your customers during this busy period), and they will give you a good result in terms of audience coverage.

  • Google Ads campaigns

Do you remember our step-by-step guides on Google AdWords audit and Google Ads remarketing?

When holidays are right around the corner, people use Google more often than ever to look for party ideas, gifts available, decoration inspirations, and so on. So, why not use this awesome opportunity and try launching a special pre-holiday campaign?

Updating design

It's a good idea to update the design of your online store for the upcoming holidays

Spice up your web store with lovely new design elements to create a special festive spirit and raise the conversion rates!

A thematic header image on your homepage can make a difference and grab the attention of your store visitors the very second they enter your website.

If you’ve introduced a special offer for a range of your products, or if there is a coupon, or if there are upcoming holiday sales, it’s a great idea to make a thematic holiday banner with this information and put it on your website.

Don’t forget that you can also update the cover image on the Facebook page of your store! It will help you achieve better results for your Facebook promotions.

Reviewing ecommerce products for the holiday season

Holiday ecommerce: a gift box

Are all of your products available now? The AliDropship plugin automatically connects with AliExpress sellers to update the stock information, so make sure you won’t disappoint your clients.

Are your top sellers clearly visible? You can choose several of the best-selling products and show them on your home page to get people interested immediately.

Do you want to improve your product offer? Use these tips to find and select the hottest items that will be the perfect holiday addition to your store. Before you start importing items to your store directly from AliExpress, make sure that you’ve made a good choice – here’s our advice on finding the best products for dropshipping on AliExpress.

Do the product pages look appealing for your potential buyers? Make sure you’re only posting top quality pictures and the products’ names don’t look funny or weird. Also, pay attention to the products’ descriptions – mention what a great gift this product will be for the upcoming holiday and try to make this text SEO-friendly.

Do you want to make customized crafted package wrappings or gift cards for the occasion? In dropshipping, it’s tricky but possible. Create the design of these elements in advance and contact your AliExpress sellers to explain what you want them to do when dispatching your orders. This will cost you a little extra, but if you want to make an impression on your buyers, that’s a good idea.

Introducing special price offers

Holidays in ecommerce: offer your clients special prices

It doesn’t matter what pricing strategy you usually use for your dropshipping store – it’s almost holiday time!

People expect to see sales, promotions and special offers. Why not give them what they want?

Here’s an instruction on how to create discounts in your dropshipping store with the help of the AliDropship plugin.

Improving the website

Get Your Drop Shipping Store Ready For Holidays By Improving Your Site's Performance

When we’re talking about pre-holiday shopping, it’s essential to remember: it’s mostly impulse purchases.

Nothing should stop people from making an order from your website if something caught their attention!

This is why you first of all need to make sure that your web store pages load quickly. If they are too slow, no one will wait long enough. Think of reducing the size of images, for a start.

Then, make sure that your website can be accessed from any type of device – mobile shopping gets more and more popular these days, so pay attention to this. Are the texts written in readable fonts and clear colors? Are the buttons big and bright enough?

Don’t forget to integrate multiple payment options into your website – customers are different, and their payment preferences may differ as well. It might be useful for you to read our instructions on connecting PayPal payment option.

Upgrading customer policies

Upgrade your customer policy before launching a holiday sale

During the busy holiday season, people are rushing to order stuff online, and they want to make sure they are buying top quality items.

Surely, no one wants to mistakenly buy clothes of the wrong size or something like that!

This is why you need to be ready to answer TONS of clients’ questions during this period of time. By the way, did you list all suitable ways to contact you (via Skype, live chat, email, WhatsApp, etc.)?

To make it more convenient to cover all the possible questions, you can create a separate page dedicated to your return and exchange policy, and also write about the shipping time. Don’t be scared of returns and refunds – according to AliExpress sellers themselves, they are ready to negotiate with you in case something goes wrong, so you’ll find a satisfactory solution.

You may find inspiration in the success story of Zappos, the former dropshipping store that now dominates the US shoe market. The company doesn’t view returns and refunds as something extraordinary. It’s all about creating customers’ loyalty, you know?

Now, we guess the checklist is over! Go through the list and think what you can improve in your store to make it ready for the upcoming holidays.

Holidays in ecommerce are a tough time but also the most lucrative! And don’t forget: if you have enough time for your holiday preparations, this season is the perfect time to start your own dropshipping business!

Read about holiday ecommerce.

How To Come Up With A Dropshipping Store Name

So, you want to launch a dropshipping business to start making money online. That’s great, but do you already know how to name it? In this article, we’re going to talk about how to come up with a good dropshipping store name and why it matters.

Why your dropshipping store’s name matters

What’s in a name?

That’s what might cross your mind when choosing one for your online store.

It can’t be a big deal when you’ve got a much bigger fish to fry, can it?

Indeed, at first glance, naming your dropshipping store seems to be too petty to take it seriously.

You have things like social media promotion, customer service and a lot of other tasks on your plate. Your success lies in taking care of them, doesn’t it?

Well, yeah…but here’s the deal. You can’t make bricks without straw.

I doubt that Nike would be as fortunate as it is if it’d been named “Sport clothing company 23” or something. The name is a part of Nike’s success.

Dropshipping is a competitive business field. To win the competition, you need to stand out from the others.

In other words, you should create your brand identity. And your store name plays a significant part in this task.

Therefore, you need to make a point of choosing the right one. And the next tips are going to let you pull this off.

5 tips on how to come up with a brand name

1. Make it short and memorable

Pepsi, Starbucks, Apple, Google, Reebok…

All these companies have short and catchy names. Once you’ve heard them, they stick in your memory for a long time.

So, if you think up something of that sort for your dropshipping store, you’ll make a great dent in creating your brand identity.

Your advertisement will definitely catch customer’s eye, and they won’t misspell your store’s name while looking for it on the Internet.

There are several ways you could employ to come up with a short and memorable name.

  • Pick something ordinary

You can follow the example of Steve Jobs. He picked “Apple” as a name for his company just because he was on a fruitarian diet at the moment. A similar strategy was chosen by Jeff Bezos: he simply named his online store after the Amazon river.

The point is to choose an ordinary but catchy word and put it to use.

  • Distort a regular word

Another way to make up a name for your dropshipping store is to distort a normal word. For instance, a famous freelance platform Fiverr just added one more “r” to “Fiver” to get it done. Google got its name by twisting the word “googol”. And Cisco was made by removing “San Fran” from “San Francisco”.

  • Use abbreviations

To create a brand name, one can use abbreviations or acronyms. For example, BMW stands for “Bayerische Motoren Werke”, or “Bavarian Motor Works”. Simple, right? Often company founders name their businesses after their own surnames. This way, Mars and Murrie came up with M&M’s.

You can also combine several words in one to create a memorable name for your online store. Probably, the most famous example of using this tactic is Adidas company. Its founder, Adolf Dassler, whose nickname was Adi, just mixed his first and second names to create the title.

Actually, this practice is widespread in business. IBM’s title is just the first letters of “International Business Machines”, Intel is short for “integrated electronics” and so on.

  • Use Alterations

If you want your dropshipping store’s name to contain more than one word, you can use alliteration to make it catchy. For example, Paramount Pictures, Coca-Cola, Best Buy, American Airlines, etc.

  • Use the names of mythological characters, creatures, and places

For inspiration, one can use a dictionary of mythology. There are thousands of names, so it’s a great way to come up with store name ideas! And many business owners named their brands after gods, heroes, legendary places, etc. For example, Pegasus Expedite Company was named after the mythological winged horse.

So, you’ve got enough options to employ to come up with your business name. However, you should keep in mind that using more than two words for your business name isn’t the best idea. Ideally, you need only one that strikes a chord.

2. Make sure your dropshipping store’s name is unique

Standing out from your competitors is vital in dropshipping.

If your online store has a name that is similar to your rival’s one, customers could easily mix you up. This way, you may lose tons of clients.

Not the best prospects, right?

Let alone the fact that you might face some legal consequences if you unwittingly pick some copyrighted name.

Thus, you need to carry out some market research before making up your mind about your dropshipping store’s name. You should make sure that it’s unique.

3. Don’t curse, please

Have you heard about BiC company?

Highly likely, you have. You must have come across the pencils and razors made by this French firm.

But, you may not know that the company’s founder Marcel Bich decided not to rack his brain much and named it after himself.

You might be wondering – where is the “h” letter?

Well, he made the decision to leave it out.

Why?

The reason is the English language.

He wanted to create an international company. And the last name of BiC’s founder didn’t sound well in English.

You could easily confuse it with a rude English word, although its spelling is a bit different.

Now, this looks reasonable, doesn’t it?

Dropshipping is an international business model. So, you need to make sure that your dropshipping store name doesn’t have an offensive or confusing meaning in foreign languages.

You don’t need to look into each existing language in the world. Take 8 or 10 the most spoken ones such as English, Spanish, French, German, Portuguese and so on.

It’s also important to make sure the end result cannot be read some other way.

For example, there’s nothing wrong with the words ‘bay’ and ‘therapist’. But when combined into a domain name, people may read it this way: TheRapistBay.com. See what I mean?

So, make sure to carefully analyze your dropshipping store’s name from every point of view.

4. Don’t forget about your domain name

Who doesn’t know eBay?

It’s hard to find a single person who is unaware of it. This company is famous worldwide and its name is short and memorable.

But…

Did you ever wonder why? How come its founders ended up with eBay?

I can tell you.

Actually, we could have Echo Bay instead. That was the name eBay’s owners came up with in the first place. As for me, it was good also.

However, the domain name “echobay.com” was occupied. So, they changed “Echo Bay” to “eBay” to take the domain name that matched the company’s title.

What you can learn from this story?

It’s important to choose a domain name that is the same or, at least, very close to your store’s actual one. Otherwise, this looks illogical and fishy to customers.

Besides, with a domain name similar to your brand name, you can expect your website to perform better in terms of search engine optimization. Sometimes people don’t even look at the URL of the site they visit. So, if a potential buyer remembers your brand name, he/she will probably search your site by this name. And if your domain name is completely different from it, they will never find you.

Moreover, when making a store name list, you can base your decision on SEO!

5. Try to make your dropshipping store’s name SEO-friendly

Getting traffic is crucial in dropshipping.

And SEO is a perfect tool to drive free organic traffic to your online store. If your website is SEO-friendly and your product pages are properly optimized, it’s going to pay off really soon.

But, if you manage to work your keywords into your store’s name, it will give you great advantages. It’s especially beneficial if you’re a newcomer to dropshipping.

However, it may be tricky to think up an SEO-friendly title. For example, ‘Tshirtsonline.com’ would make a great domain, but it’s already occupied.

In this case, it’s important to mention one thing. If your online store’s name turns out to be SEO-friendly but at the same time it sounds weird and off-putting, you’d better get along without the keywords for your title.

A lifehack to choose a name for your dropshipping store

Did any ideas on your store’s name come to your mind while reading these tips?

If not, there is a way to help you get the process off the ground.

You can use one of the business name generators to come up with a name for your dropshipping store.

Just think of some words related to your business. Then type them in the search field on the page of a generator you choose and click “Generate”.

You’ll see many options that you can use as your store’s name.

BNG - business name generator

The company name generators you could make use of are BNG and Name Mesh. Yet, you can find one on your own. There are plenty of them on the Internet.

However, while using name generators, you shouldn’t fully rely on them.

You need to pick the options that live up to the tips we’ve listed for you.

Building your brand identity is essential for your future success. Making up a dropshipping store name is the first step on your way to pull it off. Follow the tips we’ve listed for you and this task won’t be a big problem for you. If you’ve got some questions, feel free to leave them in the comment section below. We’re always ready to answer.

Read about dropshipping store name.

7 Best Facebook Ads Examples You Can Use For Your Online Business

If you want to bring your dropshipping business to a whole new level, advertising on Facebook is a must. But, how do you create an advertisement that will make your venture the front-runner? Exploring the best Facebook ads examples is a way to get the answer!

How to make the most of your advertisement?

How to make Facebook ads more efficient?

Advertising is the life of trade.

There is social proof that these words are absolutely true. It’s hard to overstate how powerful the right ad formats could be for your brand awareness. It literally can work miracles.

A case in point is Old Spice’s marketing campaign called “The man your man could smell like”.

At the moment it was launched, Old Spice was in a tough spot. The company had a long and rich history. However, the new generation of consumers posed new challenges.

Winning the hearts and minds of millennials was vital for the company’s future. And the appearance of such powerful rivals as Dove, Nivea and especially Axe made the situation much worse.

These companies started to crowd Old Spice out of the men’s grooming market. The products Old Spice made were perceived as old-fashioned. And all the attempts to revive their popularity had gone down in flames.

That’s why Old Spice decided to make a U-turn. Instead of targeting men, they shifted their focus to females.

Why?

It’s due to the fact that women often make the decision to buy hygiene goods even when it comes to male family members. “The man your man could smell like” advertisement was aimed to persuade women to choose Old Spice products and resulted in one of the most successful marketing campaigns in history.

Great! But…

What let Old Spice not only save the day but also lead the field?

That was the properly chosen audience and engaging content. The exact things you need to pull it off on Facebook.

However, unlike Old Spice, you don’t have to spend a fortune on it. The cost of Facebook ads or Google ads is way lower than that of television commercials. And the network allows you to easily zoom in on the people interested in your product or service.

The thing you need to do is create engaging content for your advertisement. Yet, before you get down to it, it’s useful to look at the best Facebook Ads examples and find out what exactly could lead you to success.

Well, let’s do it!

Great advertising examples to learn from

Best Facebook ads example #1: Make it cute

A Facebook ad demonstrating a cute baby to attract viewers

If you decide to dropship baby clothes, creating engaging content for your Facebook ad campaigns becomes much easier.

Kids are cute, aren’t they?

Look at the picture above. It’s hard to miss such an image while scrolling your Facebook News Feed. It’s not only eye-catching, but also grabs your attention and invokes a positive emotional response. That’s why this Facebook ad copy has got 571k likes, 4k comments, and 7300 people have shared it.

Besides, the short and informative copy in the picture pushes people to make a purchase. Thus, this ad is one of the best Facebook ads examples.

Here’s one more almost identical example that proves the mentioned above.

A Facebook ad showing a cute baby

Great, isn’t it?

Moreover, a cute Facebook ad isn’t confined to baby clothes. Take a look at the following picture.

An example of a cute Facebook ad showing a puppy

Yeah, right! It’s a dog wearing a hat that’s got 432k likes, 2.8k comments and 6.2k shares for the same reason. It’s too charming to disregard it. And the emojis above the image emphasize the feeling people have looking at it.

Animals like cats and dogs can be as effective as kids in catching customers’ attention. So, if you sell goods related to animals or babies, use these Facebook ad ideas and make something cute.

Best Facebook ads example #2: Create a matching background

A social media ad with the background matching the demonstrated product

It was a Greek philosopher named Plato who suggested that beauty is the result of symmetry and harmony.

Indeed, things that catch the human eye are those that have all the parts matching and completing each other like in the picture above.

This Facebook ad creative offers to buy a wave ring. But what makes this post really attractive is the fact that the foreground is in line with the background. The sea matches the wave ring on the hand.

This harmony along with the 20% discount have earned this ad 503k likes, 1.7k comments and 2.1 shares. Not bad, right?

Another good example of this tactic is shown in the image below.

A social media ad with the product and background matching each other

Here, you can see the color of the background perfectly matching the color of the cardigan. This catches the attention of customers. And the state of urgency created by the claim that the stock is running out provokes impulse purchases.

As a result, 815k have liked this Facebook page, 2.1k have left their comments, and 1.3k have shared this post. So, clearly, it was a good idea.

Breakthrough Facebook ads example #3: Make it desirable

A Facebook ad showing the product on an attractive model

All people want to look more attractive, don’t they?

Of course, they do. Look at the picture above.

This Facebook ad promoting a cardigan has got 654k likes, 2.2k comments and 2.2 shares. So, what makes this creative so successful?

24-hour flash sale?

Yeah, it’s great, but… What really makes a difference is the slim model wearing the cardigan. This trick lets customers think that buying this product can help them look as attractive as the girl in the picture.

You can see the same method employed in the example of the Facebook ad campaign below.

A social media ad with an attractive model

Supported by the large discount, this creative has achieved even better results.

Effective Facebook ads example #4: Take close-ups

An ad of an accessory that using a close-up

If your dropshipping store is dedicated to some kind of jewelry such as rings, necklaces or watches, the best way to promote these products is taking close-ups.

You can look at the image above. The way this photo was taken allows customers to see the necklace in detail. Thus, people get a comprehensive picture of the product, which is necessary when it comes to selling jewelry.

So it’s not surprising that this post has collected 918k likes, 76k comments and 160k shares. Impressive, isn’t it?

Also, take a look at this ad showing watches in the same close-up style. As you can see, it has also got great results.
A close-up of wrist watch used in a Facebook ad

Best Facebook ads example #5: Shoot video ads

A Facebook video ad of a hand saw

Video content is the most engaging one. Just take a glance at the example in the picture above.

One brief look is enough to understand that this Facebook ad has done the job. 35 million views and 389 thousand shares are the best evidence of its efficiency. Let alone 646k likes and 39k comments.

What makes videos so effective? Unlike images, it’s easier to show how a product works with a video. At least, this is what the best Facebook video ads do. Besides, what takes several pictures can be shown with one video that lasts only a few seconds.

So, if your Facebook ad contains videos showing off the benefits of using your products, you’re highly likely to get people’s interest and make them buy your goods.

Let’s take the one below. Here, you can see a video telling how buying the bracelet will help to save the ocean. In fact, many people are concerned about the state of the environment. That’s why they’re likely to watch it and make a purchase.
A Facebook video ad with two male serfers

Best example of Facebook ads #6: Use a blurred background

A Facebook ad of a wine glass with a blurred background

Another great way to emphasize the best parts of your products and catch customers’ attention is using a blurred background. It’s especially effective when dropshipping décor items like in the image above.

This advertisement has thousands of likes, comments and shares. The picture of this wine glass makes people focus on the product and helps them get a clear picture of how it’s going to embellish their homes.

Below, there’s another great example of using a blurred background to create an engaging Facebook ad.A social media ad with a blurred backgroundAn ad of a crystal ball that uses a blurred background

Best Example of Facebook ads #7: Let customers choose

An ad of a pink hoodie with three more variations

Different strokes for different folks.

This saying is especially relevant when it comes to apparel. Someone may like the pink color, while another one can’t stand it and prefers grey.

That’s why your Facebook ad should let customers see that they have various options to choose from. A good example of this is shown in the picture above. Those who don’t want to buy the pink hoodie can pick one of a different color from the alternatives in the right side of the picture.

In the image below, you can see an even wider range of options. This tactic allows both these ads to get people’s engagement and to be among the best Facebook ads examples. For this very reason, you can also use carousel ads with an image or video.

An ad of a men's shirt with 14 variations in the picture

Final thoughts

First of all, let us pay your attention to the fact that if you want to succeed in eCommerce, advertising on Facebook is a must. What is more, now you have learned some basic tips on how to follow the best Facebook ads examples. Though you have never thought about these actions before, it’s high time to implement them in your business and make it right now!

Let me remind you the tips we talked about:

  • Make it cute

Try to draw users’ attention with some cute photos. Think of making ads with baby photos. Most people start to melt when looking at such pictures. And remember that in catching customers’ attention the pictures of animals like cats and dogs can also be an indispensable advertising tool.

  • Create a matching background

In fact, there is nothing difficult about it. You only need to find a background that is going to match your product in terms of color, shape, etc.

  • Make it desirable

Show people that your products can help them look better. A desire to change their look can become a prime mover when making a purchase.

  • Take close-ups

If you sell fashion jewelry or accessories (which are relatively small), try taking close-ups. This allows your potential customers to see your product in detail. And if it’s so perfect, actually, you are going to leave them no choice!

  • Shoot video ads

Nowadays watching videos is one of the most popular activities on the Internet. That’s why it’s high time to tune out your audience. What is more, videos can let you demonstrate more benefits of your products.

  • Use a blurred background

Blurred backgrounds help people to focus on the very product. In that case, your potential customers have an opportunity to see that the item is brilliant!

  • Let customers choose

Your customers will definitely appreciate you giving them additional options to choose from.

After going through the best Facebook ads examples, you know the necessary techniques and tricks. Now, you can choose the ones that suit your online business best and create a breakthrough advertisement.

Read about best facebook ads examples.

“Hot Offer! A Dropshipping Business For Sale!”: Why Owners Wave Goodbye To Their Stores

How to react to “Dropshipping business for sale!” ads? Where to look for a reliable pre-owned store, and how to choose the worthiest option? Why sell your hard-earned store to someone else? These and other questions are covered in today’s article!

For some Internet users, finding well-built dropshipping websites for sale and buying one from the previous owner seems like an easy way to start a thriving enterprise. Others, at the same time, consider it to be a risky decision.

So, let’s go through the most common queries and concerns typically related to the area of dropshipping business acquisition!

Why entrepreneurs put their own dropshipping business up for sale

It’s not uncommon to see a dropshipping business for sale on a site or forum. A person sees an ad for a ready-made dropshipping website for sale and immediately thinks that something is deeply wrong with the store.

“Why, indeed, would the owner say goodbye to a reliable source of income? The store brings no money, I guess, and the seller just wants to get rid of it by tricking some lazy and inexperienced buyer.”

This might be the case, of course, and this is exactly why you need to be really cautious while buying a ‘second-hand’ store (read the necessary rules below!)

But, even if a store runs perfectly and looks promising from the financial point of view, the owner still might want to sell it. There are numerous reasons for it:

  • Immediate profit

Some owners treat their dropshipping stores as long-term investments. Instead of getting continuous (yet moderate) profit from processing clients’ orders, they receive a huge one-time revenue from selling the whole store to a different person.

Indeed, if a store attracts lots of visitors, sees a stable flow of orders, and has high Google rankings, it has an incredible potential in terms of further growth. With wise management, the owner can turn a store like this into the main source of self-generated income. Understanding this, the current store owner can find a person who would love to get an established well-performing store and sell the site with a reasonable profit margin.

  • Growth opportunity

Through selling an already existing store, the previous owner gets the financial resources to support his/her further undertakings. Maybe, the store seller wants to try a different niche, or desires to launch a store with a different type of layout and design, etc.

It is a common scenario for recent newcomers. They order a ready-made store and don’t pay much attention to the niche choice. They get a good-looking store with stable performance but don’t feel any emotional attachment to the niche. As you can guess, they lose their interest in such a ‘random’ store quite quickly.

From this perspective, by putting a dropship website on sale, the owner gets an opportunity to grow professionally and to test alternative business opportunities.

  • Time savings

As we can learn from the experience of our client Alex, the time factor has a solid impact on the decisions made by a dropshipping business owner. In Alex’s case, it was challenging to keep up the outstanding performance across all the 5 stores he had. So, in order not to do a job of poor quality, he decided to sell one of his profitable online stores and to focus on the remaining sites.

  • ‘Spring cleaning’

Lack of time is not the only thing that can motivate the owner to resell the store. Sometimes, entrepreneurs get really excited about dropshipping business (which is perfectly understandable :)), buy or develop several stores at once… and find out that they now have more sites than necessary.

Our client Otto, for example, admits that he is ‘too lazy’ to work on all of his stores. That’s why he doesn’t pay attention to half of them. In this situation, indeed, the best decision is to sell these stores to someone else.

Some people, like our other respondent Daniel, solve the ‘overstocking’ issue by hiring virtual assistants. They are responsible for minor managerial tasks and customer support. But, as you can guess, it means additional expenses. So, if the owner wants to cut down the operational costs, the obvious decision is to put some of the ecommerce websites on sale.

In other words, if you see that a ready-made store is sold by the current owner, don’t immediately assume that it’s a fraud. Chances are the store owner is just rethinking his or her business strategy. So, maybe, you can heavily benefit from it and start a business with a ready-to-go store.

A dropshipping business for sale: pros & cons

Benefits of buying an online business

Many companies, including AliDropship, can build a dropshipping website according to your instructions. As a result, you will get a unique and fully functioning shop. So, why would anyone want to buy an online business from someone else instead of building a completely new website?

Well, a dropshipping business for sale has at least several benefits.

  • First of all, you don’t have to build your website on your own, which saves you a lot of time. Even if you know how to do it, it’ll take several days or even weeks if you’re full of ideas! You’ll have to create the store, set up payment gateways, all the necessary plugins and add-ons, import products, etc.
  • Second, you don’t have to find, import, and test products. An established ecommerce website for sale already has an inventory of goods. And if the seller doesn’t lie about the revenue the store makes, probably these products have proved popular. Of course, you will still have to find new products later (to refresh the offer). But it’ll take much less time and effort.
  • Compared to new businesses, an established one already has a clear target audience, a social media presence, and perhaps even a certain number of returning customers. You could say that online stores for sale are more or less known brands – unlike completely new businesses.
  • Naturally, you can launch such a website and start making money much faster compared to developing a business from scratch.

Drawbacks of buying an online business

Nevertheless, there’s also a number of cons. It doesn’t mean the whole idea’s not worth it. But one has to fully understand what he can and can’t get when seeing a dropshipping business for sale.

  • First, you can’t get the business of your dream. Since it was made by someone else, the site’s design, name, and selection of products will be different from what you may want. If it doesn’t bother you, then no problem!
  • The business you purchase may turn out to have reputation issues. Of course, the seller will most likely try to hide this information from you. And after the purchase, the business may require a lot of changes.
  • And finally, if you have little or no experience in promoting and running a dropshipping business, you may find it really challenging to keep this business afloat. A business never makes money on its own. It requires proper control. So, you may want to either start from scratch and learn everything step by step or find an affordable dropshipping business for sale. In this case, you won’t spend a fortune and will still get a ready-to-go business for your experiments.

How to choose between several options of dropshipping websites for sale

Ready-made dropshipping businesses offered by AliDropship: Customs Stores, Premium Stores, and Established Stores.

So, you’re looking for an already operating dropshipping store. What aspects should you consider before completing the purchase?

  • Pros and cons of the deal

Before you buy a ‘second-hand’ store, consider your reasons to do this. If you’re buying an already functioning store just because you don’t want to bother yourself with assembling a site from scratch, you can use a much more convenient option of ordering a ready-made web store from an expert team.

The purchase of a ‘second-hand’ store makes sense if you want to buy a store that already has a history of smooth functioning and already brings profit to the owner. Still, even if this is your core motivation, remember that you probably won’t be able to fully customize the site. Basically, you will have to accept the majority of development / design / product decisions made by the previous owner, and adapt to them.

  • Dropshipping business niche

Personally, you might see no difference between selling pet supplies and kawaii stationery. But even if you don’t really care what type of business to run, you need to at least make sure that this particular niche sees enough demand and won’t go out of fashion anytime soon.

For this purpose, you can use our free niche evaluation tool. With its help, you will learn if you really can make money in this exact niche. It will give you a general idea about the profitability and overall potential of the dropshipping store you’re going to buy.

In addition, you need to evaluate the niche potential in terms of SEO. It will give you a general overview of the level of competition and help you understand if people are interested in these particular dropshipping products or not. For this purpose, you can use Google Trends and Google Keyword Planner or focus on different social media.

To learn more about how to evaluate a niche from the SEO perspective and find the most profitable products to sell online, feel free to read our article.

  • Dropshipping store design

The quality of the store design influences the visitor’s decision to make a purchase, and heavily influences the store’s conversion rate – and therefore, your profit level. Most likely, you, as a new owner, will be able to change logos, banners, and other types of on-site images. But the overall structure and layout of the site will remain as is.

You don’t necessarily need to be an expert in online store design to evaluate this component of the site. All you need to do is visit different pages of the store and take notes.

Is it convenient and understandable for you to navigate the web store? Can you easily guess where to find the desired product and how to place an order? Does it look like a modern site developed by a skilled expert, or does it look like a slow and outdated relic from the 2000s?

  • Website traffic and performance

Ideally, the seller should provide you with the screenshots of the admin panel that disclose the number of visitors, the sales volume, and other important performance indicators. Even our success stories’ authors do this!

Here are 5 crucial factors influencing an online business value – check them out!

Additionally, you can make your own independent research, and, for example, check this website on SEMrush. Even though you won’t see its financial performance, you will get access to important SEO indicators. They are organic and paid traffic, the number of backlinks, main organic competitors, etc. It will help you understand whether the ecommerce website is optimized, and this way, you will be able to roughly estimate how profitable it might be to run this particular site.

  • Cost of the deal

Does the current owner ask for a reasonable price for the store? Is this a fair price for the site’s design features and performance peculiarities? Won’t it be cheaper (and handier) to order a fully customized store from a trusted service provider?

Remember: you can only identify the true value of this store after thoughtful research of its core metrics, so don’t be too fast in your judgement!

  • The seller’s behavior

If the original owner answers your questions promptly and clearly, you have nothing to worry about. It proves that you’ve come across a decent person who just wants to change his or her business strategy.

If the seller seems impatient, leaves your questions unanswered, and refuses to show the ‘inside’ of the web store, most likely, this is not a really trustworthy person. So, you’d better stay away from the ‘deal’.

Don’t give up, even if you cannot find a reliable seller or a suitable web store right away. Somewhere in the world, there is a person that sells exactly what you’re looking for.

Where to find an established ecommerce business for sale?

If you want to find a good dropshipping store for a fair price, you need to look for suitable deals on well-reputed platforms. We can recommend the following ones:

  • Flippa

Homepage of Flippa, a platform selling ecommerce businesses.

Flippa.com is an ecommerce business marketplace that is specifically designed to buy and sell online businesses around the globe. Since it’s a regulated platform, it has a set of rules for the deals’ participants. So you can expect a safe and fair environment.

If you have decided in favor of Flippa, we also recommend using their Escrow service. It will help you make the process of buying a website business more secure and will protect your interests. Moreover, they have great customer service! Therefore, if you have any issues, their support team will solve them as soon as possible.

  • AliDropship forum

AliDropship forum where you can find a dropshipping business for sale.

On AliDropship forum, there is a special thread created for current business owners who want to sell their stores – and the visitors who want to buy an already operating site. Unfortunately, we cannot guarantee the honesty and professional ethics of each and every particular seller. However, we really hope that our forum, as a community of like-minded entrepreneurs with similar business goals, solely consists of friendly and reliable people. 🙂

  • AliDropship established stores

AliDropship website page devoted to Established Dropshipping Stores.

That’s right: we’re offering established businesses, too!

As you know, our team consists of people who have first-hand experience in dropshipping. Digital marketing experts, SEO specialists, social media managers, designers, and other ecommerce professionals are involved in creating, developing, and promoting our self-owned stores. And from now on, we’re putting these established businesses on sale!

Already having a proven track record, reliable traffic sources, and stable profits, they make a great choice for any person wishing to invest in an online business.

  • AliDropship premium stores

AliDropship website page devoted to Premium Dropshipping Stores.

This is a really interesting low-cost opportunity to buy a dropshipping business. Each one of our premium stores is a profit-making, good-looking, mobile-friendly dropshipping website that has a stable history of sales and a verifiable track record. And the thing is, any user can buy an exact copy of such a store for an affordable price and start a highly successful business immediately, with no guesswork or experimenting!

So, if you’re looking for a dropshipping business for sale, which option will you pick? Will you order a turnkey store meeting your personal wishes and preferences? Or you’d rather prefer to look for a premium dropshipping store with proven profitability? It’s only up to you to decide!

Read about dropshipping business for sale.

This Is Why AliExpress Shipping Time Won’t Hurt Your Dropshipping Business

AliExpress can be a great dropshipping supplier. However, AliExpress shipping time often scares away people who want to launch their own dropshipping business. Of course, long shipping isn’t good for an ecommerce store. But in this article, I’m going to prove that it’s not a critical problem.

Future store owners worry that people won’t buy anything from them because of the delivery time. Typically, online stores deliver your orders in about 7-14 days, while with AliExpress shipping time mostly takes 15-45 days.

But why do you think that it makes a difference?

Here are 5 reasons why shipping time shouldn’t EVER be your worry!

1. Hot items are worth the wait

Did you make enough effort while choosing the best products for your store? If they are highly demanded and have great value for your target audience, your store visitors won’t mind the delivery time. It is especially true for unusual products that are not so easy to find in other places!

If a person orders a truly unique item, he or she will most likely agree to wait even if takes up to 60 days!

2. These are not life-critical products

The whole idea of dropshipping stores is to generate impulse purchases driven by emotions. You’re not selling prime necessity items like food or medicines, and your customers don’t have an urgent need when they buy from you. They are not placing orders because of a burning reason. They just (ideally) fall in love with your items, and make a quick and easy purchase simply because they liked something. In other words, they CAN AFFORD to wait.

3. You can always put a disclaimer

To be honest, this is absolutely necessary. Write the shipping time information in a visible place for your customers’ convenience – and for your own safety! If the product description starts with a phrase like ‘Please note: the average shipping time is 30 days’, the page viewer will know what to expect from the purchase.

4. Customer support is your ultimate advantage

Upset clients start to storm you with letters when they think that their item is lost and the whole thing was a fraud. Keep calm and be patient! You can sort this issue out in 3 simple steps:

  1. When you send your client the confirmation email, include the shipping times in it ONCE AGAIN – not everyone is attentive enough to read even basic information in the product description. When you congratulate your customers on making their purchases, it’s appropriate to remind them about the expected delivery period. For your own convenience, you can safely use the AliDropship Plugin: it automatically notifies your buyers that the order was processed and the package was shipped.
  2. As soon as you get the tracking code from your AliExpress supplier, email this code to the buyer and explain how to use this information to learn about the current location of the package. Again, the AliDropship plugin will do this automatically, so if you have the plugin installed, you won’t waste your time and energy doing these tasks manually.
  3. Make your refund policy very clear: kindly explain that you will surely make a 100% refund IF the item is not delivered AFTER the end of the delivery period you’ve promised. If you wrote it on your product page that the item will be delivered in 30-45 days, the buyer will ONLY get a refund from you in case the package is not there by the 46th day!

5. Find AliExpress products with fast shipping

As you probably know, AliExpress free shipping is usually the longest one. Other shipping methods are not an option since they cost several times more than the product itself. However, AliExpress delivery time depends on the location of the warehouse.

Where does AliExpress ship from? Most goods come from different locations in China. But some sellers keep some of their products in warehouses located in European countries and the US. If you order products from one of them, shipping can take just 5-15 days.

So, if you want to dropship goods to America, try looking for products with cheap or free shipping from a US warehouse.

6. Use alternative suppliers

Some entrepreneurs who are not happy with AliExpress shipping time may want to try other dropshipping suppliers with faster delivery. If you own an AliDropship or WooCommerce store, consider trying Sellvia.

Sellvia is an ecommerce wholesaler with hundreds of products belonging to broad niches. Some of them come from AliExpress, some are made by American manufacturers. But most importantly, Sellvia’s warehouse is located in California. As a result, your customers can get their packages in 1-3 business days after the order was processed!

Sellvia is fully compatible with the AliDropship plugin and suitable for dropshipping.

As you can see, long AliExpress shipping times can’t actually hurt your business when you have all the processes smoothly organized. So, if it was the only thing holding you back from getting your own dropshipping store, put the worries aside and go on the adventure!

Read about aliexpress shipping time.

How To Start A Sports Business With Sellvia And Sell For Profit

Are you a huge fan of sports? Would you like to turn your passion into profit? Don’t you know how to do this with minimum investments & maximum potential? If this is all about you, learn more on how to start a sports business with Sellvia!

Is it really profitable to start a sports business?

It’s widely accepted that you should enjoy your job. It must serve as a source of inspiration for you. This is why our team is sure that if you are in love with sports and feel strongly that you’re ready to turn your passion into profit, there’s the only way out for you – it’s to start a sports business!

Do you still doubt that it’s worth starting a sports business? Are you afraid of going under? Actually, there are no reasons to worry about this.

a picture showing why it's profitable to start a sports business

According to Statista, the sports market is increasingly large with its revenue that has been amounting to over $60 billion over the years. What’s more, the analysts from Statista predict that the sports market will grow to $80+ billion by 2023. Sounds impressive, isn’t it?

Besides, there are lots of other strengths of selling sports items.

  • As a rule, sports products cost a lot in brick-and-mortar stores. What’s more, the ones made by world-famous brands are so expensive that lots of people worldwide can’t afford them. So if you find a supplier with high-quality non-branded products at affordable prices, you’re likely to win the competition.
  • Most sports products are consumables. This means that your customers will have to buy them again and again. So repeat purchases are highly likely in case your customers are satisfied with your products, shipping, etc.
  • Among sports stuff you will find lots of products that really play an important role in the training process and are a key to their success and physical safety. This is the exact reason why sports products are always in strong demand.

Actually, there’s a lot more to come. Now it seems to be a lot more profitable to start a sports business, right?

How to start a sports business right with no effort?

Let’s say you know nothing about ecommerce, dropshipping, etc. But you’re eager to start your own profitable venture. So first of all, you need to build up an online store.

In fact, you’re able to create an online store yourself. If you have some IT skills, this won’t be a tough task for you. So you need a domain name for your website, hosting, and business automation software – it’s AliDropship plugin.

a picture showing the dropshipping automation software - it's AliDropship Plugin

However, there is an option that will let you save tons of time, money, and effort. So if you are an ecommerce newcomer, you don’t have any IT skills required to build a website, or you just want to get a smooth start with your business, it’s a great idea to order a custom online store from Sellvia.

a picture showing how to easily start a sports business with Sellvia

Sellvia offers you the ultimate solution to start an ecommerce business. The team of highly qualified IT developers, designers, and Internet marketers will do their best to build a perfect customer store that is supposed to work on autopilot and become your stable source of income over the years.

Start a sports business right: choosing the products to sell

After you’re finished with building a store and making it visible for all the Internet users, this is a high time to consider the product range of your store. Remember that your spotlight is the following.

  • High-quality sports stuff
  • Products with low initial prices
  • Items that solve the most thorny issues

Fortunately, on Sellvia, you’ll find only the most trending products that proved to be high-converting. Of course, high quality and low initial prices are ensured.

Fitness equipment

a picture showing where to find high-quality sports products at low prices with fast shipping

Price: US $8.99

Recommended retail price: US $23.99

Your potential profit: US $15.00

Fitness equipment has always been in strong demand among those who run a sports business and those who are trying to keep fit themselves. Nowadays, due to the COVID-19 outbreak, the demand for fitness equipment has increased considerably because lots of people worldwide have to do sports at home.

Are you interested in reselling fitness equipment? If so, it’s going to be a win-win for you: you’ll provide people with the desired staff and let them take care of their health. Meanwhile, this is a chance for you to succeed with your ecommerce business.

Yoga accessories

a picture showing where to source high-quality sports products for your reselling business

Price: US $29.99

Recommended retail price: US $69.99

Your potential profit: US $40.00

Along with fitness equipment, yoga accessories are also extremely popular on the market. If you address the statistics, you will see that both people practicing yoga and revenue of the yoga industry in the US have been steadily rising over the past years.

And if there is a demand, why not try to meet it and make a fortune with yoga accessories?

Cycling accessories

a picture showing hype sports products to sell in your online store for profit

Price: US $3.49

Recommended retail price: US $26.99

Your potential profit: US $23.50

What should you know about the cycling industry? In fact, it’s necessary to point out that there’s a huge target audience for you if you’re going to sell cycling accessories.

This refers to the broad popularity of cycling throughout the world. For example, in the USA, more than 40 million people cycle on a regular basis. It remains for you only to fill your store with tempting cycling tools and accessories and that’s it!

Sports safety and other necessities

a picture showing where to find products to start a sports business: it's Sellvia

Price: US $8.99

Recommended retail price: US $37.99

Your potential profit: US $29.00

Beyond sports equipment and other accessories, there are tools that can be considered as sports necessities. This is all about sports safety products, water bottles, waterproof bags, compression tools, etc.

Have you any idea why these products are a must-have for your sports online store? The point is that items that are designed to solve the most acute problems are sold well and require a lot less time and effort to promote.

How to start a sports business with Sellvia: pros and cons

As you can see, it’s increasingly promising to start a sports business nowadays. Due to a large target audience and strong interest in sports stuff, you have an opportunity to make a fortune with your online business.

However, if you want to get a smooth start in ecommerce, save your time, money, and effort, you’d better find a solution that will provide you with a ready-to-go business in the short term. This is exactly what Sellvia offers!

What’s special about Sellvia? Actually, this is a complete all-in-one solution that ensures the access to hype ecommerce products (that proved to be high-converting) at low initial prices, fast US shipping option (1-3 business days), marketing materials, etc.

Don’t you know how to launch your own profitable venture without large investments and specific skills required? Then learn more on how to start a sports business with Sellvia!

Learn how to start a sports business.

Can I Dropship From My Country?

Lots of our clients have the same question: they ask us if they can dropship from their home country. We have the same answer for all of them.

Yes, you can do it!

We’d like to make it clear once and for all: you can dropship from ANY destination on the globe.

It doesn’t matter whether you live in Belgrade or in Kuala Lumpur or in Manila or anywhere else.

Does it make any difference if you are located in Singapore or the United States in case you’re doing all your business activities through a website? Basically, all you need to run a dropshipping store is a stable Internet connection.

Can you go online effortlessly?

If yes, then there’s nothing that can actually stop you from becoming a dropshipper.

Let’s go over the whole process again so you could see it more clearly!

Dropshipping business explained

So, let’s suppose you’ve picked your perfect dropshipping niche.

Next, to start your business, you need to get a website. You can either create it yourself or get a ready-made one – it’s up to you!

In any case, your own location makes absolutely no difference. Internet is global, so all the online works can be done from any place worldwide.

As soon as the website is ready, you need to fill it with items. These are not your own products; they don’t belong to you, you don’t manufacture them, and you don’t store them in a warehouse. You don’t even see these items – you just post pictures and descriptions of them on your website.

Easy, right? You don’t deal with storage facilities or manage manufacturing processes. You just find a reputable online seller with quality items, and add these product pages to your own website. Obviously, you need to make the product pages look perfect, but as it is all done online, your physical location doesn’t matter.

So, your website is fully operational, and one day you see that someone has just placed an order.

Your further actions are really simple: you contact the owner of the store where you’ve taken this particular product description, pay them the item price, and ask them to deliver the item to the address of your own customer.

You see?

Your physical actions are not required. You simply write an electronic message to the actual seller to place your own order, and you don’t have to do anything else. All the product issues and delivery tasks are the seller’s responsibility. You only need to write a couple of messages, and this can be done from any point on the globe that has Internet connection.

Still unsure you can dropship from your own country?

Are there any shipping limitations meaning that you can’t dropship from specific countries?

You’re not asking the original seller to ship the item to YOUR country.

You’re asking the original seller to ship the item to the country of your buyer.

See the difference?

Your place of residence doesn’t matter at all. Yes, you need to check the delivery terms of the seller you’re working with, but you only do this for the convenience of your clients. Your place of living has nothing to do with it.

Are there any legal limitations when you dropship from your country?

As a dropshipper, you are free to partner with any sellers at your choice.

Most likely, you’ll be teaming up with AliExpress or Sellvia. It’s all because you won’t need to make any formal agreements with these platforms, and you definitely won’t have to sign any contracts with the sellers. You won’t have any paperwork, and you’ll see the sellers are really friendly and open to communication with dropshippers.

For example, this is quite a typical notification you can see on AliExpress:

An example of an AliExpress seller description confirming the opportunity of dropshipping

And the Sellvia offering, in turn, is specifically created for dropshipping business owners! It’s optimized for their convenience and covers plenty of dropshipping tasks from enabling 1-3-day US shipping to providing profitable marketing campaign materials. Naturally, its team does its best to adapt to specific dropshipping needs of the community.

Of course, the sellers don’t really care where exactly do you live. As long as you order items from them and make your payments as agreed, they are more than happy to communicate with you.

And speaking about money, let’s also answer a highly popular question in the next paragraph!

Are there any payment limitations?

Whether you’re dropshipping with AliExpress or Sellvia, you can select the payment method that is the most convenient for you.

The platforms offer a number of secure ways to check out, so whatever country you live in, you are most likely to find at least one way to make a safe payment.

And of course, it’s important to make sure that you can accept payments from your customers (otherwise, the whole business has no point, right?)

This is why we typically recommend to integrate multiple payment options into your website: you need to be able to accept both credit card payments and PayPal payments.

The reason is, you’re targeting customers from very different parts of the world, and they may have various preferences and limitations in terms of online payment methods. For example, PayPal doesn’t accept payments originating from several countries. So, if you provide your potential customers with an additional way of making a payment (for example, with a credit card), you have it all sorted out.

As you can see, you’re unstoppable.

Quite a nice reason to start your own dropshipping journey, right?

Read about how to dropship from your country.