The secret behind proper holiday ecommerce management is to have your business prepared for the high season. Here are some tips we are happy to offer you!
We all love holidays.
There are tons of reasons for it: they create a cozy and warm atmosphere of homely comfort, they bring our happiest childhood memories back, they unite us with our dearest and nearest, and… well, you got the idea.
At the same time, as an owner of an ecommerce business, you get one more awesome reason to be fond of holidays: they generate more sales in your online store and bring you higher profits.
Just think about these numbers: in 2020, in the United States alone, online shopping amounted to $188.2 billion, which is 32.2% more than in 2019. During Black Friday and Cyber Monday, online sales reached $100 billion for the first time!
Can you imagine?
As an owner of an online business, you can join other online retailers and enjoy this booming market, too! Just think of the lovely profit your store can get during this time.
Remember that cultural and religious traditions are very different across the globe. Make sure that the holiday you’ve chosen is actually important for your target audience!
Also, don’t try to cover all of them at once. For a start, pick 1-2 most significant holidays.
Preparing your holiday ecommerce action plan
No matter what holiday you chose, it’s necessary to start your planning long before the big day.
People who buy online expect to get their orders just in time for the holiday. So, about 3 months in advance is the perfect time to start.
As an experiment, we went to Google Trends to see the latest Christmas-related queries. The search terms we tried were “Christmas presents”, “Christmas gifts”, “Christmas shopping” and “Christmas decorations”.
We took the period from June 6th to September 6th, and you can see the results on the graph below:
Even though there are 3 months left before Christmas, people are already looking for gifts and decorations!
That’s really logical: first of all, they want to take their time and carefully research the market offers before all this pre-holiday rush and hysteria.
Secondly, they want to be sure that their packages will be delivered in due time. Indeed, what’s the use of Christmas stockings if they come to you at the beginning of January?
Online sellers, postal offices, customs – everyone is really busy when people start ordering holiday gifts. Just imagine how many orders AliExpress sellers have to handle during this season! You can learn from the example of Mousslim who shared his success story with us: he opened his store during the Chinese New Year and had to deal with lots of challenges, but luckily, it all ended not so badly.
What does it mean for you as an owner of a dropshipping store?
You must convince your store visitors to make a purchase now – long before the upcoming events – to stay away from all the troubles with undelivered packages and delayed shipments.
This is why you need to create a calendar with holiday events and an action plan you should follow during this overly busy holiday season.
In this plan, try to schedule the following:
Creating and uploading new design elements to your website
Updates of the product range
Special price offers
Technical improvements of the website
Introduction of new customer service standards
Does it seem unclear?
Let’s go through every paragraph!
Launching holiday ecommerce promotions
So, your main goal is to motivate people to make a purchase right now, without wasting any time.
All your marketing efforts should be aimed at it.
In your promotions calendar, schedule the following:
If you run a blog in your dropshipping store (and it’s a really good idea), think of 3-4 interesting article ideas that are related to this holiday, or to this season, or to spending time with your friends and relatives…
Important note: don’t forget to mention that it’s essential to start pre-holiday shopping RIGHT NOW!
Plan the schedule of the articles so that you can publish them regularly, but not too often.
If you run your dropshipping store with the help of the AliDropship plugin, you can make good use of its wonderful feature – the automatic generation of email lists.
You can reach your potential customers through emails to tell them about additions to your website, your newest products available for the season, your special offers for the holiday, etc. It’s also a good idea to provide them with special secret coupon codes if you are going to have any.
Don’t forget to wish your readers a happy holiday time!
Social network promotions
Whatever strategy you use to promote your store on social media (Instagram shoutouts, promotion in Facebook groups, Instagram ads, etc.), it’s important to remember: everyone else is running their promotions now, too.
You need to be different, and you need to be memorable.
In this case, automated dropshipping solutions can make a huge difference. Just imagine what an incredible efficiency you can achieve if you run integrated campaigns launched with the help of the Social Rabbit plugin! They will save you tons of time (and you need this time to communicate with your customers during this busy period), and they will give you a good result in terms of audience coverage.
Google Ads campaigns
Do you remember our step-by-step guides on Google AdWords audit and Google Ads remarketing?
When holidays are right around the corner, people use Google more often than ever to look for party ideas, gifts available, decoration inspirations, and so on. So, why not use this awesome opportunity and try launching a special pre-holiday campaign?
Spice up your web store with lovely new design elements to create a special festive spirit and raise the conversion rates!
A thematic header image on your homepage can make a difference and grab the attention of your store visitors the very second they enter your website.
If you’ve introduced a special offer for a range of your products, or if there is a coupon, or if there are upcoming holiday sales, it’s a great idea to make a thematic holiday banner with this information and put it on your website.
Don’t forget that you can also update the cover image on the Facebook page of your store! It will help you achieve better results for your Facebook promotions.
Reviewing ecommerce products for the holiday season
Are all of your products available now? The AliDropship plugin automatically connects with AliExpress sellers to update the stock information, so make sure you won’t disappoint your clients.
Are your top sellers clearly visible? You can choose several of the best-selling products and show them on your home page to get people interested immediately.
Do the product pages look appealing for your potential buyers? Make sure you’re only posting top quality pictures and the products’ names don’t look funny or weird. Also, pay attention to the products’ descriptions – mention what a great gift this product will be for the upcoming holiday and try to make this text SEO-friendly.
Do you want to make customized crafted package wrappings or gift cards for the occasion? In dropshipping, it’s tricky but possible. Create the design of these elements in advance and contact your AliExpress sellers to explain what you want them to do when dispatching your orders. This will cost you a little extra, but if you want to make an impression on your buyers, that’s a good idea.
Introducing special price offers
It doesn’t matter what pricing strategy you usually use for your dropshipping store – it’s almost holiday time!
People expect to see sales, promotions and special offers. Why not give them what they want?
When we’re talking about pre-holiday shopping, it’s essential to remember: it’s mostly impulse purchases.
Nothing should stop people from making an order from your website if something caught their attention!
This is why you first of all need to make sure that your web store pages load quickly. If they are too slow, no one will wait long enough. Think of reducing the size of images, for a start.
Then, make sure that your website can be accessed from any type of device – mobile shopping gets more and more popular these days, so pay attention to this. Are the texts written in readable fonts and clear colors? Are the buttons big and bright enough?
Don’t forget to integrate multiple payment options into your website – customers are different, and their payment preferences may differ as well. It might be useful for you to read our instructions on connecting PayPal payment option.
Upgrading customer policies
During the busy holiday season, people are rushing to order stuff online, and they want to make sure they are buying top quality items.
Surely, no one wants to mistakenly buy clothes of the wrong size or something like that!
This is why you need to be ready to answer TONS of clients’ questions during this period of time. By the way, did you list all suitable ways to contact you (via Skype, live chat, email, WhatsApp, etc.)?
To make it more convenient to cover all the possible questions, you can create a separate page dedicated to your return and exchange policy, and also write about the shipping time. Don’t be scared of returns and refunds – according to AliExpress sellers themselves, they are ready to negotiate with you in case something goes wrong, so you’ll find a satisfactory solution.
You may find inspiration in the success story of Zappos, the former dropshipping store that now dominates the US shoe market. The company doesn’t view returns and refunds as something extraordinary. It’s all about creating customers’ loyalty, you know?
Now, we guess the checklist is over! Go through the list and think what you can improve in your store to make it ready for the upcoming holidays.
Holidays in ecommerce are a tough time but also the most lucrative! And don’t forget: if you have enough time for your holiday preparations, this season is the perfect time to start your own dropshipping business!
So, you want to launch a dropshipping business to start making money online. That’s great, but do you already know how to name it? In this article, we’re going to talk about how to come up with a good dropshipping store name and why it matters.
Why your dropshipping store’s name matters
What’s in a name?
That’s what might cross your mind when choosing one for your online store.
It can’t be a big deal when you’ve got a much bigger fish to fry, can it?
Indeed, at first glance, naming your dropshipping store seems to be too petty to take it seriously.
Therefore, you need to make a point of choosing the right one. And the next tips are going to let you pull this off.
5 tips on how to come up with a brand name
1. Make it short and memorable
Pepsi, Starbucks, Apple, Google, Reebok…
All these companies have short and catchy names. Once you’ve heard them, they stick in your memory for a long time.
So, if you think up something of that sort for your dropshipping store, you’ll make a great dent in creating your brand identity.
Your advertisement will definitely catch customer’s eye, and they won’t misspell your store’s name while looking for it on the Internet.
There are several ways you could employ to come up with a short and memorable name.
Pick something ordinary
You can follow the example of Steve Jobs. He picked “Apple” as a name for his company just because he was on a fruitarian diet at the moment. A similar strategy was chosen by Jeff Bezos: he simply named his online store after the Amazon river.
The point is to choose an ordinary but catchy word and put it to use.
Distort a regular word
Another way to make up a name for your dropshipping store is to distort a normal word. For instance, a famous freelance platform Fiverr just added one more “r” to “Fiver” to get it done. Google got its name by twisting the word “googol”. And Cisco was made by removing “San Fran” from “San Francisco”.
To create a brand name, one can use abbreviations or acronyms. For example, BMW stands for “Bayerische Motoren Werke”, or “Bavarian Motor Works”. Simple, right? Often company founders name their businesses after their own surnames. This way, Mars and Murrie came up with M&M’s.
You can also combine several words in one to create a memorable name for your online store. Probably, the most famous example of using this tactic is Adidas company. Its founder, Adolf Dassler, whose nickname was Adi, just mixed his first and second names to create the title.
Actually, this practice is widespread in business. IBM’s title is just the first letters of “International Business Machines”, Intel is short for “integrated electronics” and so on.
If you want your dropshipping store’s name to contain more than one word, you can use alliteration to make it catchy. For example, Paramount Pictures, Coca-Cola, Best Buy, American Airlines, etc.
Use the names of mythological characters, creatures, and places
For inspiration, one can use a dictionary of mythology. There are thousands of names, so it’s a great way to come up with store name ideas! And many business owners named their brands after gods, heroes, legendary places, etc. For example, Pegasus Expedite Company was named after the mythological winged horse.
So, you’ve got enough options to employ to come up with your business name. However, you should keep in mind that using more than two words for your business name isn’t the best idea. Ideally, you need only one that strikes a chord.
2. Make sure your dropshipping store’s name is unique
Highly likely, you have. You must have come across the pencils and razors made by this French firm.
But, you may not know that the company’s founder Marcel Bich decided not to rack his brain much and named it after himself.
You might be wondering – where is the “h” letter?
Well, he made the decision to leave it out.
The reason is the English language.
He wanted to create an international company. And the last name of BiC’s founder didn’t sound well in English.
You could easily confuse it with a rude English word, although its spelling is a bit different.
Now, this looks reasonable, doesn’t it?
Dropshipping is an international business model. So, you need to make sure that your dropshipping store name doesn’t have an offensive or confusing meaning in foreign languages.
You don’t need to look into each existing language in the world. Take 8 or 10 the most spoken ones such as English, Spanish, French, German, Portuguese and so on.
It’s also important to make sure the end result cannot be read some other way.
For example, there’s nothing wrong with the words ‘bay’ and ‘therapist’. But when combined into a domain name, people may read it this way: TheRapistBay.com. See what I mean?
So, make sure to carefully analyze your dropshipping store’s name from every point of view.
4. Don’t forget about your domain name
Who doesn’t know eBay?
It’s hard to find a single person who is unaware of it. This company is famous worldwide and its name is short and memorable.
Did you ever wonder why? How come its founders ended up with eBay?
I can tell you.
Actually, we could have Echo Bay instead. That was the name eBay’s owners came up with in the first place. As for me, it was good also.
However, the domain name “echobay.com” was occupied. So, they changed “Echo Bay” to “eBay” to take the domain name that matched the company’s title.
What you can learn from this story?
It’s important to choose a domain name that is the same or, at least, very close to your store’s actual one. Otherwise, this looks illogical and fishy to customers.
Besides, with a domain name similar to your brand name, you can expect your website to perform better in terms of search engine optimization. Sometimes people don’t even look at the URL of the site they visit. So, if a potential buyer remembers your brand name, he/she will probably search your site by this name. And if your domain name is completely different from it, they will never find you.
Moreover, when making a store name list, you can base your decision on SEO!
5. Try to make your dropshipping store’s name SEO-friendly
But, if you manage to work your keywords into your store’s name, it will give you great advantages. It’s especially beneficial if you’re a newcomer to dropshipping.
However, it may be tricky to think up an SEO-friendly title. For example, ‘Tshirtsonline.com’ would make a great domain, but it’s already occupied.
In this case, it’s important to mention one thing. If your online store’s name turns out to be SEO-friendly but at the same time it sounds weird and off-putting, you’d better get along without the keywords for your title.
A lifehack to choose a name for your dropshipping store
Did any ideas on your store’s name come to your mind while reading these tips?
If not, there is a way to help you get the process off the ground.
You can use one of the business name generators to come up with a name for your dropshipping store.
Just think of some words related to your business. Then type them in the search field on the page of a generator you choose and click “Generate”.
You’ll see many options that you can use as your store’s name.
The company name generators you could make use of are BNG and Name Mesh. Yet, you can find one on your own. There are plenty of them on the Internet.
However, while using name generators, you shouldn’t fully rely on them.
You need to pick the options that live up to the tips we’ve listed for you.
Building your brand identity is essential for your future success. Making up a dropshipping store name is the first step on your way to pull it off. Follow the tips we’ve listed for you and this task won’t be a big problem for you. If you’ve got some questions, feel free to leave them in the comment section below. We’re always ready to answer.
Most likely, you saw numerous guides on SEO for eCommerce websites. Most likely, they look like rocket science for you. All new product and category pages in your online store should be SEO optimized according to these rules and guides – so stay tuned! So, you can’t leave this area unattended. Believe us, you can easily optimize your eCommerce website with your bare hands!
In this article, we will explain difficult things in simple words so that you won’t struggle with eCommerce search engine optimization anymore.
Why is SEO important for your eCommerce website?
SEO, or search engine optimization, is vital for an eCommerce business. The key to the success of your store is the customers: the more visitors you attract to the site, the more purchases they will make, and the bigger profit you will get.
So the question is how can Internet users locate your web store?
But still, what do you do when you need to find something online? You look it up in Google! You look through several pages that are shown first, and you rarely even go to the second page, much less the third and further pages.
Therefore, as a store owner, you need to put your website as high on the search engine results page as possible. What can you do to make it happen?
SEO for eCommerce websites at the preparatory stage
Ideally, your SEO efforts should start the exact moment you decided to launch an eCommerce business.
As you probably remember, we have already covered this aspect before. In short, you need to make sure that the niche itself will be good for SEO. It is one of the most important aspects of choosing a niche for an eCommerce business because it lays at the foundation of everything you will do further.
If the niche itself has limited potential in terms of SEO, you will have a really hard time trying to make your store popular. So research our guide on SEO for eCommerce websites carefully before picking a niche!
Technical SEO checklist for the preparatory stage:
Make sure your website has an SSL Certificate and you’re using high-quality hosting from a trusted provider. If your store is powered by AliDropship hosting, you’ve got it covered already!
Check if your website has robots.txt and sitemap.xml. If it doesn’t, generate these elements with the help of the plugin (Google XML Sitemaps) or manually.
Pick a reliable CMS (content management system) and a proper store theme optimized for both desktop and mobile devices. The store theme will define the website working speed, and therefore, user experience and your store position on Google. For your convenience, all AliDropship themes are mobile-friendly and user-oriented, which makes them a great choice for dropshipping store owners. If you need to check the speed of a ready website, feel free to use the PageSpeed Insights service.
Make sure that while your website is under development, it’s not available for search engines indexing. To do this on WordPress, you simply need to put a tick here: Settings->Reading->Search Engine Visibility. Don’t forget to remove it to make your store visible to search engines when it’s ready!
Check what your 404 page looks like.
Ecommerce SEO at the development stage of your website
Similarly, you need to start thinking about eCommerce SEO at the very first stages of designing and developing your website.
The reason is the better your website is structured and organized the easier it is for search engines to scan it. If you put your category pages and product pages too far away from the home page, it will:
Disorient search engines – they won’t be able to reach and scan these well-hidden pages, so you won’t get as high rankings as you could have;
Make your store visitors frustrated – normally, it should take clients not more than 3 clicks to reach any product page from the main page.
It means that the first step in developing your future dropshipping store is thinking out its structure. Your eCommerce website needs to be organized logically, clearly and quite simply. And to achieve that, you need to start with choosing the most relevant keywords.
SEO for eCommerce websites: choosing keywords
Why would you need to start with keywords?
Well, because you will use them to create and name product categories.
Most likely, you already have one or two most relevant keywords at this point – you generated them while you evaluated the SEO potential of your niche.
Obviously, 1-2 keywords are not enough. You will need much more of them to:
Make a logical structure for your eCommerce site;
Select products and product categories that are the most favorable for SEO;
Pick good names for every category.
So where can you get enough ideas for keywords?
Go to Wikipedia. Quite surprisingly, it is possible to find something interesting there for some types of products. For example, let’s say you are going to sell pearls jewelry and decorations. What does Wikipedia say about that?
As you can see, you can pick at least 5 keywords from the Contents section alone: freshwater pearls, saltwater pearls, natural pearls, cultured pearls, and imitation pearls. A great start!
Of course, it won’t work with each and every niche or product. Still, check it quickly at the beginning of your search to be 100% sure you didn’t miss anything.
Use the Google Autocomplete function. For example, you want to sell items made of wool – great idea! Let’s see what we can get from the search engine:
As you can see, Google can show you some really nice ideas – maybe you didn’t even think about them at first! If they are shown automatically, it means that people search them quite often, and that’s exactly what you need.
Use Related search and People also ask fields. Again, let’s take the wool as an example:
It is clear from this example that people who search “100% wool” are also looking specifically for wool yarn, wool fabrics, etc. Therefore, this is how you can narrow down your keywords choice and make them more specific.
Use the AliExpress auto-complete function. If you’re going to use AliExpress to select suppliers for your store, it is logical to check what kinds of items are offered there. Plus, it will give you a range of ideas about keywords:
You will see how often people look for this or that keyword:
Don’t limit yourself only to keywords that have the biggest amount of searches! Keywords with medium and low frequency can be a good addition because they are less competitive. Also, they are more specific: it means that they can bring you more relevant visitors who were looking EXACTLY for this words combination. Therefore, the conversion rate will be higher.
Most of such keywords are the so-called long-tail keywords. They consist of more words and are more specific than general search queries. For example, “Buy coffee machine filters online” is a good example of a long-tail keyword. It will hardly attract a lot of visitors to your website. But on the other hand, such visitors will be much more motivated to buy the product.
SEO for eCommerce websites: site architecture
Okay, now you have several keywords that are relevant and interesting for your potential buyers. Great! Now it’s time to get to the site architecture.
(Please note that you need to research this part only if you are making your own store yourself. In case you are going to purchase a custom store, you don’t even have to worry about it – everything will be professionally done by qualified specialists).
Generally speaking, when you deal with site architecture, you need to make it as plain and clear as possible. If your site structure is good enough, it will be easy for search engines to access and index the content, which means you will get higher rankings.
What is also important, an understandable site structure is valuable for your clients. And Google takes this into account when it ranks websites! Google analyzes the behavior of the people who visit your site. If your visitors don’t stay long in your online store, and if they don’t want to click any store links to learn more about your offers, Google doesn’t attribute a high rank to this site. And to make your potential customers more interested in staying on your site longer, you can:
Build your site architecture around the keywords you previously found. To do this, you need to understand what search queries can lead people to your site, and what exactly people can search when they already are visiting your store.
Make a logical hierarchy. By using the most relevant keywords, you need to create an architecture that helps both store visitors and search engines easily find their way to product pages from the home page. Create 4-10 unique product categories and divide each of them into several subcategories. Don’t try to make too many!
Think about internal linking. Every page in your web store should have at least one link to another page within the site and at least one link from another in-site destination. It is important because search engines use such links to understand which pages on the site are valuable and how you can get there. The structure you have created should be suitable for internal linking.
To improve the navigation within your web store and enhance your customers’ experience (and also to get higher rankings), you can also implement some additional elements. For example, let’s look at the so-called breadcrumbs:
Breadcrumbs are a supporting navigation element that helps both your store visitors and search engines understand where they are now and how they can find their way back. Breadcrumbs are commonly used on websites with a large number of products organized in a hierarchical way – that’s just what you need!
SEO for eCommerce product pages: editing stage
Okay, here comes the part that you will DEFINITELY be doing yourself. Every new product page on your store should be SEO-friendly, so stay tuned and follow these rules and guides to optimize all of them!
We have already discussed the changes you can make to a product page to make your customers more interested and to increase their conversion rate. Still, there are much more things you can do!
For eCommerce stores, the on-page SEO aspect is especially relevant. When you add seller’s items to your store, you automatically import all the product descriptions, photos, reviews, etc., which means your store content is not unique. And if you fix this, you can boost your store performance without any additional expenses.
So what do you need to do for eCommerce product page optimization: 7 steps
1) Edit product names
The names of AliExpress items are long, confusing, and sometimes they don’t even make much sense. As soon as you’ve imported an item, cut its name down to make it nice and clean. Just leave the most important 3-4 words that contain the category keyword and help your visitor understand what it is.
It is best to leave the name of a category and 1-2 unique features of a product:
Now this name is short, understandable, and more or less unique. It is based upon the ‘enamel pin’ keyword. The new title contains the name of a product category (‘pin’), the material of the product (‘enamel’) and its shape (‘Aeropress). That’s everything your customer needs to know!
2) Edit product URL
In the previous example, we have changed the product name to a more SEO-friendly one, but the URL is still ugly:
If you leave it just like this, it will be inconvenient for customers and unwelcomed by search engines. No one likes URLs that look spammy, with numbers and letters that don’t make sense, or with lots of random words. Let’s make it short and clear:
Now it contains the necessary keyword and looks short, clear, and relevant. Search engines will totally love it!
3) Write the best product descriptions and remember about SEO
This is absolutely essential! Write something unique and interesting about each product (you’re passionate about your niche and know everything about your niche, right?). You need to focus on the product’s features and benefits to make it appealing to your customers, and you definitely shouldn’t copy the description from a different website. The text should be about 200-300 words long. While creating your best product descriptions, don’t forget about SEO aspects: mention the keyword several times (but do not be too spammy). The optimal keyword density is about 3%
4) Write meta-tags (title and description)
Google will use them to show a piece of text in search results right next to the link to your website. The meta tags are easy to control with the Yoast SEO WordPress plugin. Sometimes Google can ignore your description and show some part of the on-page text with keywords instead. In this case, the best idea is to rewrite the description to make it more relevant for the search engine.
5) Write SEO ALT-tags for your images
If you include images in your product description, make sure to write ALT-tags for them – and don’t forget to include the keyword!
This is really easy to do, and this simple action helps your web store become more accessible. This information is valuable to search engines, and Google pays great attention to ALT texts.
Well, this is obvious. If you take real reviews that real people left on the supplier’s site, your store visitors will be able to learn much more about the product. Also, these reviews provide your store with unique content that is regularly updated, and search engines really like it.
7) Optimize the home page, categories, and subcategories
Don’t forget about them! They are as important as single product pages.
Remember that SEO texts for these pages should be longer – about 300 words. You will also need to include the keyword into the text, but don’t use it too often: two or three times is enough.
As you can see, SEO for eCommerce websites is nothing like rocket science. You can totally do it!
Choose your eCommerce niche, consider your real chances of ranking high on Google search results
Use our technical SEO checklist to make sure your website is fully ready for further promotion
Pick the keywords for your Home page, category pages, and product pages
Use the chosen keywords to plan your site architecture carefully
Complete the 7 steps of an eCommerce product page optimization
Of course, we didn’t cover all the possible ways to optimize your eCommerce website in this article. There are many things that are too ‘technical’, so they are not always necessary for a regular user. However, if you want to learn about something more special, feel free to leave your request in the comments section below.
And remember – even if you don’t want to deal with SEO for eCommerce websites yourself, it doesn’t mean that your site will forever stay SEO-unfriendly. Just order the SEO Starter package from qualified specialists, and soon you will notice tons of positive changes.
Before you start searching for top-selling products on AliExpress, you must have a clear idea of what kind of goods are in demand. How do you come up with product ideas and check them? Well, there are at least four methods.
Check out social media
On social networks and similar platforms, people talk about different stuff including shopping. They discuss the problems they face and products that solve these problems. Therefore, if you manage to find groups and threads like this, you can get a clear idea of what kind of goods can sell well.
Visit social media, Quora and Reddit to find discussions related to the niche of your store.
Check out other online platforms
Another way to get an idea or two is to visit popular marketplaces – and first of all, Amazon. To find hot goods, simply sort offers in particular product categories. Also, check the customer reviews to see if these items really solve customers’ problems.
Use Google Trends
One can also check the demand for a particular product type with the help of Google Trends. It shows how the search volumes change over time, which can tell you if the interest is rising or dropping.
Do keyword research
And finally, one can use any keyword planner to check search volumes of different queries. A large number of queries clearly indicates high interest in a particular product type or category.
If you already know what product types you’re looking for, then it’s time to search for top-selling items on AliExpress.
How to use AliExpress to look for trending products to sell
Earlier, we’ve already provided you with an insight into AliExpress and its specific features. This blog entry will tell you more about the reasons why AliExpress is a great place to look for products.
How can you narrow down the choice of products available on AliExpress? First of all, you need to enter the focus keyword into the search bar.
The number of items you’ll get will be quite significant. It all depends on the niche, of course, but anyway, you will need to narrow your choice down further.
To do that, first of all tick the following boxes:
You will only see the items that can be shipped to any destination worldwide with no additional charges. Many AliExpress sellers offer free shipping, and that’s the best option for a dropshipping business.
4* and up
When you tick this box, you will see the items that have a high AliExpress customer rating.
Often, after this, you will still see too many items. So, one may find it too complicated to browse all the options. In this case, simply change the sorting parameters. Normally, the system shows you the best matching results first, but you can amend these settings, and look through alternatives you didn’t see before.
If you click the ‘Orders’ button, you will first of all see the items that are most frequently bought by AliExpress visitors. Most typically, these items are quite cheap. Normally, they come with a wide variety of customer reviews, and we will further explain why this is important.
If you click the ‘Newest’ button, you will first of all see the items that appeared on the platform most recently. This feature is exceptionally important for those who have already added items to their store some time before. There is no doubt that you should renew your product offering from time to time. This is why it is convenient to monitor only the fresh offers.
If you click the ‘Seller rating’ button, you will first of all see the items that got the highest recognition from customers.
Finally, if you click the ‘Price’ button, you will be able to sort the results by price: either from low to high, or from high to low.
Please note that you can narrow down the choices even more! To do this, adjust some additional search settings: price range, the opportunity to purchase a single product only, etc. Apart from this, you can modify the search query itself in order to look for a very specific product type.
The best products to sell: what features do they have?
Long story short, you have narrowed down the product options. Now you’re ready to browse through the available offers and choose the perfect dropshipping products to sell in your store. What are the most important product parameters to pay attention to?
Your store visitors will surely be interested in various consumer properties of the items you offer. Therefore, you need to ensure that each and every particular product you are going to add to your store has an exhaustive description that covers all the necessary aspects: size, color, weight, material, etc. Imagine your potential customers asking you the most typical questions about this product’s features. Will you be able to answer them?
Bright and clear pictures are an integral part of a satisfactory product description. Ideally, it’s best to only pick the products that have enough high quality photos in their description. Take a look at this article to learn more about pictures and other elements of product descriptions that give additional value to your store.
It is possible to import customer reviews on your product page along with the description and pictures. These reviews will have an exceptional value for your potential buyers, so pay attention to their quantity and content.
Also, note that you shouldn’t focus on 5-star reviews only. It’s Ok to have a couple of 4-star reviews either as it looks more realistic. Just make sure the complaints in these reviews are not critical.
Along with seller rating, this parameter will let you know if previous customers highly valued this particular offer. In other words, you can estimate whether this product will enjoy high demand from your target audience.
The number of orders
The products you add to your store should have a commercial appeal to you. Therefore, you need to estimate in advance whether the profit you will get from this particular item will be satisfactory for you.
How to choose the right trending products on AliExpress quickly and easily?
No matter what search criteria you set, you need to always remember that you don’t necessarily have to browse all the available options manually. Imagine looking through thousands of closely similar items!
Modern and convenient technical solutions help you set some specific search criteria, use them to find trending products on AliExpress, and then automatically add these items to your store. Such an effortless import has an additional advantage. The auto-updating system integrates with AliExpress easily. It amends the product info in case the original seller decided to change something.
In other words, you won’t have to systematically visit all the AliExpress product pages and carefully check whether there is something new.
Now, you know how to choose AliExpress trending products and sell them in your store. Benefit from automated dropshipping solutions to make this task even easier, and enjoy your fruitful business!
When advertising, it’s hugely important to whom you advertise. If somebody doesn’t care about your product, making them buy it is almost impossible. In this case study, I will show you how the AliDropship team finds Facebook target audience for advertising.
Facebook advertising is an essential part of promotion strategies used by small and large businesses alike. Besides, by advertising products and services on Facebook, you also target people on Instagram since both platforms belong to the same company. It can be very efficient – that is if you successfully define your target audience.
A lot of entrepreneurs fail to attract customers when advertising on Facebook, although the product seems popular and affordable. It’s just that people don’t click on your ad!
In most cases, it happens because you target the wrong audience. People belonging to different ages, genders, cultures and having different income levels and interests demonstrate different purchasing behaviors. And your job is to identify these patterns.
In this article, I am going to show you a simple method used by the AliDropship team to find the right Facebook target audience when they advertise products from our own dropshipping stores.
AliDropship’s most successful dropshipping websites become our Premium Stores. If you want a fast and relatively effortless start in dropshipping, you can purchase one of them to get an exact copy of a successful business.
Keep reading to learn how to target Facebook users with ads in 5 simple steps. But first, let’s talk about the types of Facebook audiences you can target.
Types of Facebook audiences
Audiences based on Facebook interests
You could say this is the standard, default option for any newly created ad campaign on Facebook. After creating such audiences, one can save them for further use. That’s why you can also call them saved audiences.
Here, instead of targeting every single user on FB, you set a number of demographic parameters such as location, age range, gender, and language. But the most important part is the detailed targeting. This menu lets you reach people with very specific demographics, interests and behavior. Click on ‘Browse’ to see all the options if you’re not sure what interests to target.
These options are great for both testing new, unfamiliar niches or products and for targeting pre-tested audiences. In this cases study, our team used this type of audience. But at later phases of promotion, they utilize other audiences as well.
When you create a saved audience, you target unknown users that share common traits. Custom audiences consist of people who have already interacted with your business either on your Facebook page or your website. These are actual people who have visited your website, or a particular page, or watched one of your video posts, etc.
To create a custom audience based on the data from your website or another source, you will need to setup a pixel.
Here you can further customize these audiences to pick certain people from the overall pool of users. For example, instead of targeting every site visitor, you can pick only those who visited a specific product page or added a product to the cart. Or those who watched 95% of your video posts, like in the screenshot.
In the retention section, you can set the time period when the event happened. For example, if you set it to 30 days, Facebook will include in the audience those users who performed the action not earlier than 30 days ago. As a rule, ‘recent’ users convert much better than somebody who performed the same action 120 or 360 days ago.
This is another type of Facebook audiences based on pixel data. Lookalikes are generated by Facebook based on a custom audience. The social media’s AI analyzes a custom audience and then finds Facebook users with similar traits, behaviors, demographics, etc.
For example, if you have a custom audience of 2,000 people who watched 95% of your video ad, you can create a lookalike and reach a very similar audience that consists of millions of potential buyers!
When setting up a lookalike, you can customize the location (where users reside) and the audience size.
In the audience size section, you will see a percentage scale. This parameter reflects how similar to the original custom audience the lookalike will be. So, if you set it to 0-1%, Facebook will try to find users as similar to the original audience as possible. If you set it to 9-10%, Facebook can also include in the lookalike a certain number of users who are somehow different from the original audience.
And it’s not necessarily better or worse. Sometimes 0-1% indeed show more interest in your product and convert better. Sometimes you find the most successful audience size somewhere in the middle.
To experiment with sizes, one can set the number of lookalike audiences. In the screenshot, we have 5 audiences with the same number of users but different degrees of similarity. This configuration will let us test each of them and find the best-performing one.
Special Ad audiences
Such ads are used in employment, housing, credit, and similar spheres. Special Ad audiences work the same way as lookalikes. But to avoid discrimination of any sort, Facebook doesn’t allow you to target specific ages, or genders, or zip codes, etc.
So, businesses selling goods usually don’t use Special Ad audiences.
How to target the right audience on Facebook?
Now, let’s talk about how our team analyzes potential buyers and finds audiences on Facebook. In this case, our team advertised an avocado plush toy.
The team started from scratch and invested $1,727.19 in a range of Facebook campaigns. The revenue equaled $2,264 which is not bad for starters considering the team had little idea on who can be interested in this product.
Don’t get scared by the numbers. You don’t have to run experimental campaigns for as long as AliDropship does nor spend as much money as the team.
But let’s get back to our guide. After you have chosen a product to advertise and installed the Facebook pixel, this is what you do.
Step #1: Look for similar ads/products
Of course, you can try to guess who your potential customers are and what they like. Nobody says it’s impossible. But Facebook audience targeting should be based on solid facts rather than on speculations.
Therefore, finding your Facebook target audience starts with looking at what other entrepreneurs create.
The team uses AdSpy to find products similar to what we are going to promote that are being advertised by others on Facebook and Instagram. Moreover, the database can show you ads created by dropshipping businesses.
As you can see, the posts advertise the same or very similar plush toys. Just what we need! It’s also a good idea to look for the same product on Amazon.
Step #2: Read user comments and reviews
The whole purpose of this is to find and read customer reviews and comments. As you know, people just love expressing their opinions and feelings on social networks, but they actually do that on Amazon too. If you’re looking for detailed customer feedback, just go to Amazon.
Important note! People from different countries may like different things about the same product. Therefore, always analyze buyers from those countries you are going to dropship to. If you want to sell globally, simply target buyers from developed countries such as the US, Canada, Australia, the UK, etc.
Your goal here is to play a detective and try to figure out what all the buyers have in common. For efficient Facebook audience targeting, one needs to know what exactly buyers like about the product.
Here are some reviews we found there.
We also found a number of detailed reviews on Facebook ads mentioned above, but Amazon is usually much more informative.
These are just several examples, but the point is all these buyers like how cute the toy is. Before the team started this analysis, they actually wanted to target people who like plush toys. But after reading these reviews, they began to have second thoughts.
It means one needs more information on actual buyers of this product to pick the right Facebook target audience. Which leads us back to Facebook.
Step #3: Analyze Facebook users’ accounts
This time, we’re looking for what people, who commented on the ad posts we found earlier, like. Nowadays a Facebook page can give you more information than the CIA! So pick random users from the countries you want to dropship to and check what they post and what they like.
Checking 20-30 people is usually enough.
The most important part is to take a look at what groups they follow as it shows what kind of content they want to consume. Here’s what the team found on one of the accounts:
And here’s another user with even more groups related to the product we want to advertise:
As you can see, none of them show interest in plush toys. So targeting an audience with the corresponding interest would probably be a mistake. What they really like are cartoons and anime, which brings us back to “cute” stuff that the team set as audience’s interests.
They actually tested a number of other interests just to make sure. However, as you will see later, anime was one of the audience’s most explicit interests after all.
Step #4: Test the waters
Our Facebook audience targeting isn’t finished yet. First of all, we need to test the interests of our potential customers, but that’s not all.
When setting up a Facebook ad, targeting specific demographics is very important. The problem is you can’t target everyone! Actually, you can, but it’s going to be a waste of time and money.
For example, I can advertise dresses to all ages… and genders. I’m sure I’ll be able to find a couple of men who would buy a dress for whatever reason. But I’ll have to spend a lot of money for the sake of just one or two buyers.
Therefore, I need to know my Facebook target audience very well. On the other hand, as I said earlier, simple guessing will not work, which means we’ll have to test things!
From our previous analysis, we know that the potential buyers of the avocado toy like cute things, cartoons and anime. We also target people with a relatively high income level (living in developed countries). But what about their age and gender?
Unfortunately, the information we’ve gathered so far is not enough to come to a conclusion. Besides, if your product has very different variations, there’s no way you can predict which will get more views if placed in an ad.
Therefore, at this phase, the team had to target a wide audience. They ran the ad for a couple of days to gather more data and see how different segments of the audience reacted to the ad.
For example, the leading interests became “anime” and “avocado” while others showed unsatisfying results.
The team also tested genders and ages. After a few days, they noticed that people older than 34 showed little interest in the product. As for genders, they found no considerable difference.
Step #5: Redefine Facebook target audience
After getting the first results and seeing what demographics react to the ad better, you can redefine such parameters as gender, age, location, interests, etc. It’ll let you focus on a more responsive audience. This is the result we got after redefining the target audience:
There’s actually much more to say about how to target Facebook users with ads. This audience is pretty “cold” which means they have most likely never heard about the avocado toy. Some of them will get interested and even buy it, but some will just visit the product page and leave.
Ideally, you should retarget these people with more Facebook ads or follow-ups and create lookalike audiences on Facebook. That’s when you should start making real money. But this case study is an example of a simple way to define your initial target audience.
As a result, the team managed to earn about $537. It may seem not much, but don’t forget it was just research, so to speak. Now that we know what kind of people can buy this product, we can start advertising in full force.
The AliDropship team always experiments with advertising strategies to improve our own dropshipping websites. If you wish to make use of their experience, you can purchase one of AliDropship’s Premium Stores or become an owner of a unique Established Store along with all these marketing materials including Facebook target audiences.
Interestingly, the term ‘dropshipper’ can refer to two different types of entrepreneurial activity. Sometimes, a supplier involved in product stocking and shipment is called a dropshipper, and sometimes, the same word is used to describe a person who simply runs a dropshipping store and never deals with product issues. In this article, we stick to the second meaning of this term and talk about the newcomers who would love to sell someone else’s products through a self-owned online dropshipping store.
How to become a dropshipper: why should you start a dropshipping business?
Before talking about how to start a dropshipping business, let’s find out more about this business model.
To make money online, one can launch a traditional eCommerce store instead of starting dropshipping. So, what’s so good about it? And how does dropshipping work?
A traditional brick-and-mortar or eCommerce store has to buy products in bulk before offering them to customers. However, if you dropship goods, you purchase them only after a customer places an order with you. After that, your supplier sends the goods to the buyer directly.
This simple difference determines a few important benefits of the dropshipping business model.
No need to manage product stock
First of all, you don’t need to manage the inventory, take care of packing and shipping. Instead, dropshippers can focus on promoting the goods and providing excellent customer service.
Dropshipping requires less investment
Since you don’t need to buy products in advance nor rent a warehouse, your expenses are much lower compared to traditional business. As a result, the entry threshold for dropshipping is lower too! So, even if you don’t have a large start-up budget, this kind of business is still accessible.
Dropshipping is less risky
It’s difficult to predict the level of demand and how many products one will be able to sell. So, whenever you order a consignment of goods from a wholesaler, you risk losing some of the money you invested.
But in dropshipping, one buys a product only after somebody orders it. Although dropshipping carries certain risks (just like any business), in this matter, one can feel secure.
If you have analyzed different eCommerce options and found out that dropshipping is the perfect choice for you, you are probably wondering how to become a dropshipper. We have prepared this detailed manual for those who have no idea where to start.
Going into dropshipping business is not as difficult as it may seem, but eCommerce newcomers often make mistakes of choosing a risky niche, conducting no market research, focusing on the wrong things and whatnot. Want to have a smooth start? Here’s what you should do step by step.
How to make money with dropshipping? First of all, you need to pick a product niche and find dropshipping suppliers. With the AliDropship plugin, you can sell goods from AliExpress – a huge eCommerce platform with millions of products at affordable prices. In our experience, this is an excellent option for dropshipping goods worldwide.
Where can you find the ideas for an online store? Brainstorming, web and social media surfing, visiting popular online retail platforms will help you greatly. Your hobbies and interests can inspire you as well. Use such online tools as Google Trends and various tools for keyword selection – you can get lots of valuable ideas there.
To evaluate the chosen niche, check the following parameters:
Enough products on AliExpress
If you decided to follow our advice and dropship goods from AliExpress, first you must make sure there are enough products belonging to the niche you want to try. For certain niches, it’ll be enough to have about 50 items in your catalog. But if you want to sell clothes, for example, you’ll need much more.
The suppliers offer low shipping costs
If the products within your niche feature too costly shipping, your end prices may turn out non-competitive. Fortunately, many AliExpress sellers offer free shipping.
These products are unavailable locally
An ideal eCommerce product is the one people can’t buy offline. And that’s why they have to order it online. So, when picking a niche, make sure there are product types or models that can’t be easily bought in a brick-and-mortar store.
The products are non-seasonal
It’s Ok to sell seasonal products in your dropshipping store. But building a business based solely on seasonal goods is a big mistake! In this case, you will make no sales most of the time.
Google Trends shows high demand
Another way to check if a niche is worth your attention is to use Google Trends. This free tool will show you how the demand for a particular product or product type behaves, if it goes up or down.
Search results between 5,000 and 50,000
Entrepreneurs often promote businesses with search engine optimization. But even if you’re not going to do it, you should still use a keyword planner to check the corresponding search volume. The optimal results range from 5,000 to 50,000 searches.
The niche is popular in social media
Also, try looking for social media groups and communities related to the niche of your choice. If there are at least 10 groups with 30,000 followers on Facebook and Instagram, it means the niche has nice potential in terms of marketing.
You can use our specialized tool that checks the potential of any dropshipping niche in 11 steps.
Besides, you can take advantage of the DropshipMe plugin which allows importing nice products from an awesome dropshipping database. The DropshipMe product database includes thousands of best-selling products in dozens of trending categories. Our experienced dropshipping team has made thorough niche research and picked out best-selling items in promising niches. So, you can greatly save your time and start importing products to your store without preliminary niche and product research.
How to become a dropshipper: finding suppliers
If you picked a niche, there’s another thing you should take care of before importing dropshipping products to your store. I’m talking about choosing reliable suppliers.
Since AliExpress is a huge eCommerce platform, there are thousands of sellers offering the same or similar products. So, how do you know which one is worth your attention?
Search for suppliers by picking popular products
By searching for products to sell, you will also be able to find reliable suppliers. Whenever you type something in the AliExpress search bar, also tick ‘Free shipping’ and ‘4* & up’. Then sort the results by the number of orders.
The system will show you products with the highest number of orders. The idea here is that a seller wouldn’t be able to attract so many customers unless he or she is reliable.
Nevertheless, it’s worth double-checking the seller. And here’s how you can do it.
Check the seller’s stats
Click on a popular product you have found and look at the top left corner. There you will find valuable information about the seller such as the percentage of positive feedback, how long he operates, how many followers he has, etc.
Check customer reviews
You should also look through the comments left by buyers. Read carefully trying to figure out what kind of problems this particular seller might have – the quality of the goods, communication level, shipping delays, etc.
Also, pay attention to the photos of the product taken by customers. This is how you can tell if the quality matches what the seller claims.
If everything looks good, you can be more or less sure that the supplier is reliable.
How to become a dropshipper: define your target audience
Now when you know what you are going to sell, your task is to understand who will buy it. To become a dropshipper, it’s not enough to simply sell stuff! Advertising and promotion are a very important part of this business.
Why do you need to picture your average customer?
Now it’s time to find out who are all these people that are most likely to buy your products. In other words, it’s time to define your target audience. When you focus your marketing efforts on those who are interested in your offer, you have much better chances to convert them into actual buyers. So, answer the following questions:
Who are your customers?
Use Google Trends to make a customer avatar – an average client profile. Here you can find lots of helpful information about your potential customers: region, language, age, gender, marital status and other social and cultural indicators. Try to understand what matters to them, where you can meet them (what social networks and online platforms they prefer, etc.). You can use this information to address this “average customer” in your future promotional campaigns.
What do they need?
Any product should solve some customer’s problems. So, your task is to determine the customer’s demand – and meet it. What do your customers need, what are they looking for? And how can your offer help them?
How much money can they spend?
Your profit is the money that your customers spend in your store. Think about the financial reliability of your customers. Will they be able to make impulse purchases in your store? And try not to target too young an audience – they are not always able to pay much.
When you know the answers to these questions, you can attract the attention of your audience more efficiently, and choose the right tone of communication. Talking to your clients in their language is the cornerstone of effective promotion that lets you increase customers’ loyalty in the future.
How to become a dropshipper: get a store
You can try selling products on various online platforms such as a social network account, or a blog, or an online auction, etc. But if you want to dropship like a pro, you need your own dropshipping online store. Why?
To begin with, it gives you great independence. You will not have to obey someone’s rules and policies. You will not lose your store if your account is banned. No one can suspend you (unless your store sells something illegal, of course).
In the next place, a specialized site looks more trustworthy and inspires greater confidence.
For another thing, it is easier to promote a standalone website and optimize it for search engines.
And the last, but not the least – your own website is a good asset which can be sold any time you want and bring you a pretty penny.
4 ways to get a store if you want to become a dropshipper
So, how can you get a website that is tailored to your business and meets eCommerce standards?
Create a store yourself
To assemble a dropshipping store on your own, you don’t necessarily have to be an IT specialist or have some background in website development. Thanks to smart automated solutions, it is possible to turn any basic WordPress site – even a simple blog! – into a fully functional dropshipping website. To learn how you can create a store that accepts orders, processes payments, and redirects order details to the original supplier, please, read this article.
Order a custom-made store
If you don’t want to bother yourself with technical aspects, remember that you don’t have to! It’s perfectly possible to order the creation of a well-optimized store that meets your personal requirements. In this case, you’ll still be a 100% owner of this store, not limited by any restrictions and free to take your business in any direction you fancy. Kindly read the details here!
Get a copy of a highly profitable store
How would you like the opportunity to benefit from a business experience that is already proven to be successful? In this case, you won’t have to experiment with store designs, or niche, or product offer – you can simply copy the elements of a money-making business. Premium dropshipping stores let you gain an exact copy of a dropshipping store with stable trackable performance and enjoy a truly hassle-free business start.
That’s right: you can become an owner of an established business that is created, maintained, and promoted by a skilled team of digital marketing experts. These businesses are only put on sale after they achieve a steady and successful performance, and go with detailed stats, letting you make a well-informed decision. If you’d love to invest in a dropshipping business that makes profits already, go here for more details.
How to become a dropshipper: set up the management processes
You cannot imagine how much time you can save if you automate your routine work. Product import, reviews, email marketing, SEO, customer support – all these and many other aspects can be managed in a few clicks instead of long hours.
This is another reason to choose WordPress for your eCommerce business: it easily integrates with different services and applications. There are numerous useful plugins and add-ons that can extend the functionality of your dropshipping site and boost its performance.
Marketing add-ons are your best helpers to provide stable traffic from social networks, stimulate impulse buying, simplify email marketing and solve a pile of other tasks.
And if you use WooCommerce, you can upgrade your store with this selection of smart extensions for any purpose.
Of course, there are more things you will have to deal with – search engine optimization, promotion, customer support… But these are the next steps of your dropshipping journey. And well begun – half done!
So, if you wonder how to become a dropshipper, simply choose one of these options. And pay special attention to the ready-made solutions as these stores are perfect for dropshipping newcomers.
International dropshipping allows you to sell products worldwide without even leaving your home. Sounds impressive, right?
This article is going to help you find your footing in international dropshipping.
What doesn’t catch on with the customers in your country may be a profitable opportunity in another one. And you don’t need to travel to these countries to launch your business.
Dropshipping blurs the international borders. Your business is no longer tied down to your location. You can live in Uganda and sell goods to the USA or Europe. You can even travel to your heart’s content without any harm to your online business. All you need is to take your laptop with you.
Sounds too good to be true?
Believe it or not, but it’s really so. And you don’t have to work miracles to become financially independent and lead a life you’ve always dreamed of.
However, it doesn’t mean you should dive into dropshipping without planning it out. Without a plan, you’ll run up against plenty of unnecessary problems that will get you down fast.
To let you avoid this, we’ve drawn up this roadmap to international dropshipping. Take one step at a time and watch your business grow.
#1. Make the list of the countries you want to dropship to
Obviously, the first thing you should do before starting your online business is research a potential market. You need to know where your products could do the trick and bring money in.
Thanks to the tools like Google Trends, you can easily evaluate the level of demand for certain items. You just need to type your keywords in the search field and see how the interest in the product has been changing over the years.
In some countries a product can be desired by a large number of people, while in others, the level of demand will be far less.
Thus, you need to weed out the countries that don’t have any interest in the items you’re selling. Draw up the list of the most promising countries to sell your goods to. It’s going to be helpful for your further work.
#2. Size up the level of competition in your niche
In these kinds of circumstances, it’s going to be difficult and quite expensive to win over the competition. There, customers have a lot of alternatives to your store – plus, promotional campaigns on oversaturated markets cost a lot more.
However, it doesn’t necessarily mean that a high level of competition is a sign for you to back out.
Remember that the competitors’ products and promotional campaigns may not be of the highest quality. And here is where you can break into the market and come out on top!
Yet, if your common sense drops hints that the competition is too tough, then you’d better focus your effort on the countries with better conditions.
But besides this, there is one more thing to consider if you want to dropship internationally. Your suppliers should be able to deliver the products to every country you target.
Plus, your clients want to receive their packages as soon as possible. And, most certainly, they have little desire to pay extra delivery fees.
Meanwhile, it may turn out that an AliExpress seller has a free or a low-cost shipping option for one country but doesn’t have it for another. Or it could occur that the shipping to some states costs higher than the item itself. Who would like that?
Thus, you need to go to AliExpress and try to choose the suppliers who provide cheap delivery services, such as ePacket, to all your target countries.
Finally, another thing worth mentioning is the tracking code. When you pick your suppliers, make sure their shipping options include the tracking information. Tracking a delivery order helps avoid all kinds of troubles. If you can track the goods, you will have information about the status of the shipment, whether it has been delivered to the address or if it’s experiencing some delays.
In any case, with having access to the tracking of the package, you will be able to resolve any issues much more effectively.
#4. Try to find suppliers that store their products near your customers
If the order takes a large amount of time to reach its destination, you risk running into various predicaments with your customers. The most impatient and irritable of them could be a real pain in your neck and cause some serious troubles.
To keep customer anger at bay, you should work towards reducing the delivery time. The best way to achieve this is to search for the sellers on AliExpress who store their products in the countries you target or in the neighboring states.
It’s simple – the shorter the distance is, the faster the delivery.
In one of our articles, we explain how to find the suppliers with the warehouses in the USA. This way, you cut down the shipping time from 20 – 30 to 7 – 5 days.
The good news is, you can repeat the same trick with any other country you need. Some AliExpress sellers have their warehouses in various countries like the one in the pictures below.
#5. Set suitable payment gateways
You come across an item that you want to buy right on the spot without any delay. But, you can’t. The store doesn’t accept your credit card and you’ve left your cash at home.
If you don’t want your clients to feel the same way, you need to integrate suitable payment gateways in your online store.
#6. Run separate promotional campaigns for each country
Every country has its own history, culture, and traditions.
What puts people off in India could be right up your alley if you’re a US citizen. And the other way round.
While creating your advertisement, you need to consider the diversity between countries. You should have a specific approach to each country you target. Besides, if you want to get the best results from your advertisement that targets a specific country, you need to translate it into the local language.
How do people figure out if your online store is worth buying from?
From the people who have already had this experience, of course! Don’t even doubt it: your store visitors read the reviews that the previous buyers have left about your products and your customer service.
Fortunately, you can build a sound foundation for your online business right from the beginning. Even if nobody has bought anything from you yet.
As a rule, unsatisfied customers are more inclined to take their anger out on you by leaving negative feedback. If everything goes well, people just take it for granted.
If you don’t want bad rumors about your online store to run rampant on the Internet, you should provide your clients with excellent customer service.
It means that there is no room for any misunderstanding between you and the customers. If you can’t speak English or the other target languages fluently enough, there will definitely be some problems.
The key to handling this difficulty is hiring somebody who has the necessary knowledge of the language. They’re going to take care of your customer support and save your reputation. Freelance platforms like Fiverr, UpWork, Freelancer let you easily find someone who is fit for this.
#9. Additional international dropshipping features you should be aware of
If you are indeed interested in creating a dropshipping business that will target other countries, then there are a couple of additional factors you should be aware of.
Let’s go over them one by one.
The laws and regulations of the destination country
It’s no secret that every country has its own restrictions for international shipments. If you wish to run a profitable business you need to make yourself familiar with the laws and regulations of the countries you decide to target. Thus, you will avoid any unnecessary troubles with the law and keep your profits to yourself.
For example, in certain countries you are required to file information about the incoming order. If you fail to file this info, you risk facing various fees and penalties.
As you can see, the outcome can be costly for your business. So, making yourself familiar with the laws is strictly in your interests!
A poorly packaged product can be a major letdown, especially to consumers who enjoy it when the package is of high quality and represents the product in the best way. However, aiming to please your potential customers is not the only reason why you should try to create a custom package. Besides ensuring your items are delivered in the best condition, it heavily affects the shipping rates, as they will differ depending on the size and weight of the package.
For this reason, if you want your dropshipping business to look like an actual business, you should invest in the packaging to make it more presentable and memorable to your customers.
Make a creative packaging design that best reflects your brand. Moreover, try to use lightweight protective materials to ensure low shipping rates.
Return terms and conditions
Just like any other wholesale business that sells various products, make sure to get acquainted with the return policies of your dropshipping suppliers. Moreover, don’t forget to list your own return policy om your online store, to provide your customers with this information. Provide straight and clear information about the payment methods, guarantees, etc.
By getting better acquainted with the general features of international dropshipping, you better prepare yourself when you start dropshipping your goods to customers from other countries and increasing your profit margins.
Now, you’re good to go! You know the most essential things about international dropshipping and can give it a shot. If something still holds you back, feel free to leave your questions in the section below. We’re always ready to help you.
For a person unfamiliar with this business, starting an online store with dropshipping might seem to be quite expensive. Still, it’s nothing but a common dropshipping myth: actually, there are ways to minimize your expenses heavily. Let’s discuss the most beneficial life hacks!
You don’t feel certain yet: you don’t have much relevant experience, and even though you know the basics of dropshipping, you mostly rely on other people’s experience.
Naturally, you’re unsure about the costs of the whole venture. In the beginning, you obviously, need to invest some money to start the process. However, you need to understand the balance between wasting money and not spending enough for a successful launch.
Don’t worry – here’s a handy guide for you!
Before launching your dropshipping online store, consider your startup resources
By resources, I mean your personal strengths – skills, knowledge, and background experience.
Actually, I believe that each and every person has some kind of a superpower 😉. Think about what you’re good at and find a way to use it for the benefit of your dropshipping store.
For example, if you, similarly to our friend Martin, know how to build and set up a website, it obviously gives you a great advantage and lets you save some money on the store development.
Or maybe, you’re a charming person who can easily become friends with anyone? In this case, you can partner with local influencers and engage in various free collaborations and cross-promotions: this way, you’ll cut your marketing expenses heavily.
Oh, and here’s one more thing: if you already run a blog, you can safely use it as your startup capital: it is possible to connect an online store to it and save lots of time (and money) on gaining an audience of loyal followers. Here’s the example of Yan who benefitted from his previous experience of running a thematic blog!
Write down the strictly necessary expenses
Find out what you REALLY need to buy in order to start an online store with dropshipping.
Concentrate on must-have expenses only: a good example is the hosting fee. You must buy hosting because if you don’t have one, your website can’t go live, and no one is able to access it.
But at the same time, what about all the other stuff? Do you really need a premium account in a mailing service that sends mass emails to your subscribers? Is it really necessary to pay extra to your suppliers to put branded gifts with your name/logo in every package? Is there an urgent need to hire a visual effects specialist to create a complex promo video for your store?
At some point in your dropshipping journey, when you will have a booming business, you can consider these features. But as for now, you simply need to make sure that your store performs its core functions. And the time for additional “luxurious” expenses will come later.
Cut on marketing expenses in the early stages of starting an online dropshipping store
At first sight, this idea might seem ridiculous.
Marketing is fundamental to the success of any business. Without any promotional efforts, you won’t attract any potential buyers to your store.
But here’s a little secret: you can successfully use a range of alternative promotional techniques that don’t cost you much, or are even available for free.
For example, search engine optimization doesn’t cost you anything at all. At the same time, if you optimize your store to be more SEO-friendly, it can have a beneficial impact long-term. Here, you can find the instructions on making a SEO-friendly online dropshipping store.
Social networks also give you massive opportunities for free promotion: previously, we have explained how to promote your store on Instagram and Pinterest with little to no expenses.
Speaking of efficient low-cost promotion, social proof marketing is one that definitely needs to be mentioned. The main idea behind it is to demonstrate a positive experience of the previous buyers. When your store visitors can rely on authentic feedback, it gets much easier for them to make a purchase decision. Here, you can read more about a free plugin that creates a gallery of happy buyers’ photos: each photo has your store’s link to the product that is featured on the picture.
As you can see, there are numerous low-cost techniques to raise awareness about your store, and make your visitors interested in your offers. In one of our recent articles, we’ve counted 23 free ways to boost your store traffic – surely, they can be a great alternative to expensive advertising methods!
Consider package offers in your online dropshipping store
Let’s suppose you need several different things for your online dropshipping store that you can’t do yourself. Naturally, you will order them from proficient companies or private individuals. It will be absolutely up to you to choose whom you will trust with these tasks.
Still, here’s a tiny piece of advice for you: research if there’s an opportunity to order several things at once from the same place, and ask if you can get a discount as a repeat customer 😊
Even if this service provider doesn’t have a special coupon code for you, most likely, you can get access to a package offer: a set of services that costs less than all of these services bought individually.
There are at least 2 reasons why you really benefit from package offers:
They save you money (or, at the very least, help you spend your finances in the most efficient way)
They guarantee consistency
When everything’s done by the same person (or team) you generally don’t worry about the little technical difficulties. For example, like receiving totally incompatible elements of your online dropshipping store that don’t work together technically. Also, you can be sure that all the details have the same style and the store is well-organized in general.
The ultimate life hack: read carefully what you’re buying
When you manage your expenses wisely, you surely want to be fully aware of the details behind every service you’re ordering, and every piece of software you’re buying.
If you’re planning to purchase some kind of service or plugin for your online store – look at the payment terms. Do you need to make a one-time payment, or a recurring fee will be collected on a regular basis? What exactly do you get for the money you pay?
Surely, there are some things to consider apart from the financial side. For example, some issues might appear if you’re looking into starting an online store through an external platform. Most notably related to the level of control you’ll have over your business.
Will you have full ownership of the online store? Does the platform owner have the right to shut down your store for some reason? Do you get your profit in full, or is there a platform’s commission for the completed sales? Are there any requirements for the types of products to sell? Or any limits on the number of orders being processed?
Learn as much as possible about the offer you’re considering before starting an online store with dropshipping. This way, you’ll be sure that both your time and money are going to get into safe hands.
There is no doubt: you need to find the best products to dropship in 2021 from AliExpress if you want to succeed with your online store. Simply follow these instructions, and you will learn how to evaluate the items correctly and how to pick the most promising ones.
You are what you sell.
No, seriously. Correctly chosen products define about 50% of your dropshipping success.
AliExpress currently offers much more than 100 million various items, and even though you can use advanced technical solutions to easily import any of them to your own store, you can anyway get confused – what exactly should you import to dropship for profit?
So, let’s figure that out!
Choosing the best products to dropship in 2021: web analysis
It is super important to start thinking about the products you’re going to sell as soon as possible.
We typically use Google Trends to learn if people are getting more interested in this particular product over time. But this service gives us some additional information as well: look at the screenshot below.
Here, we’ve tried a ‘cat hoodie’ query. The ‘related queries’ category gives us additional product ideas: from this field, we see that people are also looking for specific types of cat hoodies (hoodies with kangaroo pouches) and specific prints (‘never bring a bat to a cat fight’, ‘I am a cat’, etc.). This data will surely be useful at the stage of picking items!
Research Keyword Planner
As you know, we use Keyword Planner to find out the most promising keywords to use when running a dropshipping store. At the same time, these keywords can also give you an idea of the most demanded products. Here is an example:
Here, we try the same ‘cat hoodie’ keyword, and the ‘keyword ideas’ tab shows us a great selection of related keywords. This is what people search on Google, so obviously, products that match these descriptions will be a great choice.
Use Moz Keyword Explorer
Moz Keyword Explorer provides data about the intensity of competition in a particular niche. But again, as it shows a range of related keywords, it is a wonderful tool for picking demanded products. Take a look at the screenshot below.
We took the same ‘cat hoodie’ keyword again and got a number of keyword suggestions. If you click the ‘see all suggestions’ link, you’ll view the full list of related queries that can potentially give you a couple of ideas on the products’ choice.
To find out the most demanded products, you can either look at competitors (huge platforms like Amazon and eBay) or check out social networks. Check all the life-hacks on how to find niche products easily.
Choosing the best products to dropship in 2021: social media search
Social networks are great both to look for products to sell and to evaluate the potential niches. Creating insightful content is one of the main tasks of such social networks as Pinterest, Instagram and YouTube. So, surfing social media can give you a wide range of valuable ideas.
Besides, you can find many examples of content marketing on Facebook, Twitter, Linkedin, Snapchat and other social media. And some of them are worth taking note of. Let’s take a look at some social media in detail.
It’s logical to start from the most popular social media platform. Look for product ideas in various thematic groups. Study the communities of your potential competitors. The analysis of their content can bring a lot of valuable ideas for your niche research.
Try to search and count groups with 30K+ members devoted to your dropshipping niche. How many groups have you found? If there are more than 10 groups, it is a good sign, and your niche is popular enough.
This social media is the home for influencers, trendsetters, and hottest tendencies. Whatever niche you decided to try, you will find here a plethora of thematic pictures.
The rule for niche rating is the same as for Facebook: if the search volume shows that there are at least 10 groups with 30K+ followers devoted to the chosen niche, it really looks promising and is worth trying.
Many companies and ecommerce entrepreneurs use Pinterest for promoting their products. Thematic boards and accounts of influencing bloggers contain numerous inspiring pictures.
Buyable pins are another great source of valuable content. It narrows your search – you’ll see only things that people can buy, so they are potential products for an online store.
YouTube is not only our favorite time killer – it can be a plentiful source of inspiration as well if you use it as a search engine. Here you can catch ideas of products and trends that are popular right now. Besides, you can go further and investigate the trends in some definite promising niches.
After you’ve completed all these steps, you can take all the suggestions you got from the research, and create a whole super long list of potentially good products. What to do next?
How to find the best products to dropship in 2021: sorting out
So, you have a list of products related to the chosen niche that are demanded by Internet users. Now, it’s time to cross out the suggestions that are not appropriate for a dropshipping store – you don’t want to waste your time searching for useless items, right?
Check if the products in your list have these features:
When people make purchases from you, they have to wait for some time till the package arrives. This wait makes no sense at all if they purchase some generic products. Why would they do that, really, if they could find an identical item in a nearby offline store and start using it on the spot? Surely, the wait should be worth it.
Dropshipping stores show the best results when they generate impulse purchases. Generally speaking, that’s the effect you should try to achieve: if your store visitors get excited with the offers, they are likely to place an order immediately. Obviously, you can fuel their interest even more if you use a solution for buying motivation, for example, Countdown Timer or Recent Sales Pop-Ups, but the products also matter. Look for something with a wow-factor!
Your store needs impressive yet simple products. People never see your items before the purchase, so, for example, they don’t have the chance to try on clothes, shoes or fashion accessories, or to check the performance of technically complex items. This factor might stop them from making a purchase, and can later lead to returns and refunds. Plus, highly sophisticated items typically cost quite a lot, so think carefully if you want to deal with high ticket dropshipping.
Perfect for delivery
These items will be bought by people across the world and shipped all over the globe, so they should be A) lightweight (no one likes extra shipping costs) and B) damage-proof (imagine a buyer’s disappointment after receiving a broken, scratched, or crushed item).
Able to grow
Yes, you are just a beginner now. But smart entrepreneurs selling products online do not live for the moment only – they plan to grow their businesses in the future. Besides, the dropshipping business model allows you to expand your niche and add new product categories easily. So, the products chosen should have the potential for growth.
Do you think that shipping, for example, knives or electronic cigarettes is a good idea? Consider the country or region you’re targeting, and try to find out local laws. If some particular products are banned from use or selling or importing within this area, it is better to take them out of your list. Plus, make sure you are not selling copyrighted items that are a subject of intellectual property law.
Okay, now you have a much clearer idea about the products you’re going to offer in your store. Now it comes to the most interesting part!
Choosing the best AliExpress products for dropshipping: scanning the platform
At this stage, you already know what exactly to search for. Let’s figure out how to do it correctly!
First, go on the AliExpress homepage and type the first query from your list. You will see a list of related queries as well:
Write them down and don’t forget to check them later, and as for now, start with the query you have already typed.
Select the regional settings: in the ‘Ship to’ field, choose the target region where you will mostly send your products. If your store already had some orders, look at the buyers’ geography to understand where do your customers commonly live.
Why is it important? Because the next step is to put a tick in the ‘Free Shipping’ field. The system will automatically leave out the products that can only be shipped to this destination for an additional fee.
Don’t forget to also put a tick in the ‘4* and up’ field – this way, you will only see the items that are approved by the previous buyers.
Finally, in the ‘Sort by’ field choose the ‘Orders’ option to view the most frequently purchased items. The more orders an item has, the better; at least 100 is recommended.
This is how the correct settings should look like:
Great! Now it’s time to evaluate each product separately.
How to find best products to dropship in 2021: final evaluation
Click on every product you like and take a look at the details provided.
More specifically, you should carefully evaluate:
Your store needs items with trust-inspiring pictures that show the product clearly. Images basically are the only source of information for online shoppers, so they matter incredibly.
Don’t forget to look at the item description: sometimes, sellers place additional product photos there, so the picture gallery might be not the only source of images for your store.
The reviews from actual AliExpress buyers are a great source of information about the product quality and the seller’s behavior. AliDropship solutions let you import the product reviews along with the item because the number and the content of the ‘Feedback’ tab is super important.
From today’s research, you will learn more about choosing the best products to dropship from AliExpress, and filtering out the least appealing ones.
What makes a product totally unsuitable for your dropshipping store?
And what, in turn, makes an item an absolutely great find for your business?
How to dropship products that will definitely bring you sufficient profits?
Here, we will show you how to find the best products to dropship and evaluate AliExpress products to check if they are worthy of your time and attention.
Let the fun begin!
Best products to dropship are something you’d buy yourself
So what are the best product to dropship? Obviously, the main idea of your ecommerce store is to sell items that people always buy. This means that the best dropshipping items are the ones that are desired and requested by your target audience.
This is certainly the most important parameter for any dropshipper. Obviously, there’s no reason to fill your eCommerce store with the items that no one needs.
Ideally, when starting a business, you should go on Google Trends. There, you will check if people are commonly interested in this particular product.
Let’s compare the following 3 graphs:
Here, we were analyzing the demand for 3 product types: sweaters, sweatshirts, and hoodies. All of these are warm clothes protecting the wearer from cold weather and providing additional comfort. It means that they solve the same issue for a potential buyer. But, as you can see, the demand levels are totally different.
Still, there is a similarity. For these graphs, we took the period of 5 calendar years. Do you see that all the 3 graphs have the same pattern of peaks and falls?
These fluctuations happen during a specific time of year. Every year, there are the same periods of time when the demand goes super high, and there are periods when the demand is close to zero. It means that these products have a seasonal nature.
It is not a bad thing itself for product sourcing. Nevertheless, you should always remember that if your dropshipping store contains seasonal products only, the volume of your sales and profits will be unstable during the year.
And if you compare these 3 graphs again, you’ll notice that the peaks and falls of the hoodie graph aren’t as sharp as the ones on the sweater graph. It gives you a reason to assume that in this example, hoodies are a more reliable product type. Still, ideally, you should mix them with non-seasonal items in a store offer.
Choosing generic, plain, boring items for selling online is a serious dropshipping mistake that has a huge negative influence on sales.
Let’s continue talking about hoodies and consider the next example. Take a look at the pictures below:
This is an AliExpress hoodie that costs $11.99 and has a rating of 5.0*, 141 reviews and 282 orders.
As you can see, the item has a moderate price, a large clear high-quality picture, and a good description with the relevant size chart and lots of illustrative pictures. Plus, both the store rating and the item rating are quite fine. Still, judging by the low number of reviews and orders, none of these can be convincing for potential buyers.
And here is another example:
This is an AliExpress hoodie that costs $10.10 and has a rating of 4,7*, 3568 reviews and 1348 orders.
This is an impressive difference, right?
This hoodie is 12 times more popular! Meanwhile, it’s even cheaper than the one behind. BTW, you have a huge selection of prints, for all tastes! So it’s obvious that the reason for such a huge demand is the unusual hoodie design: an interesting print heavily attracts buyers.
Indeed, it’s easy to find a basic monochrome hoodie with an ordinary cut nearly in any offline store – you can buy it on the spot and waste no time waiting for its delivery. The printed hoodie, in turn, is quite a rare find for the majority of other stores, and it certainly attracts more interest from store visitors.
And this is how we go over to the next product feature that is an absolute must-have for each and every of your dropshipping items.
– Triggering impulse purchases
Basically, impulse purchases are a major driver of growth for any dropshipping store.
For such stores, neither fast shipping nor low price is a competitive advantage.
But please note that if your products are not appealing enough, none of these tools will help you. So do your best to create all the necessary conditions for your website visitors to induce them to make impulse purchases.
Let’s look at other examples of hoodies. To make a more fair comparison, we will take 2 different product offers from the same seller.
The first item is a regular fleece hoodie that costs $16.63 and has 2 orders, 4.5* rating and 2 reviews.
The second item is a rabbit-ears hoodie that costs $13.84 and has 5385 orders, 4.9* rating and 3247 reviews.
The numbers speak for themselves: people are more likely to buy emotionally charged products.
This is the reason why cute, adorable, kawaii products are quite often chosen by dropshipping store owners. But, you don’t have to limit yourself with ‘sweet’ stuff! Anything that immediately creates a strong emotional response is a good choice. Try to find products that manage to do this.
Take a look at an example below:
This sad patch is not exactly cute, but, thanks to its semi-sarcastic emotional drive, it got 1594 orders, 1103 reviews, and an impressive 4,9* rating. Not bad, right?
Or, let’s look at this indecent enamel pin:
It can cause various feelings, of course, but you can benefit from these emotions anyway. Judging by the 1512 orders, 462 reviews, and 4.8* rating, the pin is really popular. Emotions matter, as you can see!
There is a simple rule: the lower the original seller’s price is, the higher your potential profit will be.
It’s quite obvious, indeed: a low initial price gives you the opportunity to set up a considerable markup without disappointing your customers. Ideally, both you and your buyer should be happy with the item price 🙂
The item itself is good: it comes from a reputable seller and has a 4,8* rating, 50 reviews, 81 orders, and free shipping. The only downside is the price: if the seller asks $39.25 for this jacket, imagine how much this item will cost after you apply the markup formula!
This is why it’s so important to click the ‘Check if this is cheaper on other sellers’ button (it’s an exclusive feature of AliDropship Google Chrome Extension, by the way). The system will offer you several matching options, and you will be able to choose a more suitable alternative – for example, this one:
This jacket is also a great find: it has a 4.4* rating, 862 orders, 470 reviews, and free shipping. The difference between these two products is not big, but why not save $5?
So, it’s not that hard to guess which of the two items is more beneficial for your store, right?
– Quick and cheap to deliver
If you want to lure your store visitors into making an impulse purchase, don’t charge any extra fees for shipping.
Quite often, people leave online stores without completing their orders simply because they get unhappy with the total order cost. Surely, a high shipping fee is a common reason for it.
So, while selecting items on AliExpress, you can only pick and import products that are shipped for free. To do this, you simply need to put a tick in the ‘Free Shipping’ field. Don’t forget to specify the country where you want this product to be shipped! The results’ page will look the following way:
Alternatively, you can only select the items that have the ePacket shipping option. AliDropship Google Chrome Extension easily shows you which products have this feature and which ones don’t.
We traditionally recommend to stick to the items with ePacket delivery option for a very simple reason. This shipping method allows your buyers to receive their packages really quickly. With ePacket, the long period of AliExpress shipping is not a problem anymore. In this case, the seller will promptly deliver the products directly to your customers just in a couple of weeks.
What’s also great, the shipping fee in this case is usually quite low, so you can simply include it in the item’s final price. The product will still remain affordable, and your customer will be happy to see the ‘Free Shipping’ phrase.
A good dropshipping product is an item that helps you differentiate. We have already discussed this subject above when we were talking about the benefits of unique products.
It is really important for you to build a memorable store identity: a specific pleasant atmosphere in your online store makes it more appealing for buyers and helps you compete with AliExpress and other online selling platforms.
This is why the best products to dropship from your store should have the same mood and sentiment. Consistency and integrity of the product offer are the key to creating a wholesome store image that attracts buyers. Look at the picture below:
At the first glance, it might seem that these two items can be easily included in the same store offer. Both of them are unisex sweatshirts with soldier-related prints, so they seem to be suitable for a store dedicated to military stuff.
Still, they are not exactly similar: they certainly generate differing emotional responses, and each sweatshirt has its own ‘tone’. While both of them are a good find in terms of popularity and feedback, your final choice should depend on the desired atmosphere you’re trying to create in your store.
– No logo or brand name
According to AliExpress official policy, it is not legal to sell branded products through the platform.
Still, this restriction only applies to globally known brands because it’s aimed on fraud prevention. At the same time, lots of items on AliExpress are in some way ‘marked’ by local manufacturers. Many products have some kind of a logo or brand name on them.
Here’s an example of a branded wallet below:
As we see in this example, an Asian-based manufacturer put its name on the item in a very distinctive and obvious way. So can we consider them as the best product to dropship?
Normally, they are not. When you’re trying to build your own store identity, the best strategy is to avoid items that show the manufacturer’s name (especially if it’s done in such an eye-catching manner).
Obviously, it is not always possible. Some types of products, for example clothes and gadgets, are not even manufactured without the producer’s mark. If you are working with such product categories, examine the pictures in the item description carefully. This way, you will be able to only select the items that don’t have their brand names shown openly:
This example shows a hoodie label with the product size (M) and the manufacturer’s name (Rumeiai). The brand name is rather discreet and you don’t see it on any other part of the hoodie. So, it is perfectly acceptable to add this item to your store.
How to find the best items to dropship?
There are several methods to find product ideas and estimate their potential. You can search for the best products to dropship and analyze them with various web tools, by looking through social media content and, of course, by browsing AliExpress.
– Web analysis
First of all, you can find the best products to dropship in Google Trends. This free service shows how people’s interest in a given search query changes over time. Besides, Google Trends also shows you related queries, which can be helpful when you look for new ideas.
The second tool for you to use is Keyword Planner. Although its primary function is to tell which keywords you should use for optimizing your website, it finds related keywords as well. The keywords with high search volume can definitely indicate the best products to dropship.
Alternatively, one can use Moz Keyword Explorer, a tool for checking the competition level in particular niches. But since it shows also related keywords, the same trick will work here as well. As you can see, we used the same keyword and got a number of suggestions.
Today social media serves as advertising platforms, which is why one can find lots of ideas there as well.
Since Facebook is the most popular social network in the world, we suggest that you start with this platform. Try looking for thematic groups related to your niche with 30K+ members. If you can find more than 10 such groups, it’s a good sign. Also, analyze the communities of your potential competitors and study their content.
The same approach works with Instagram. If you find at least 10 groups with more than 10 thousand followers, browse their content for ideas.
Just like Instagram, Pinterest is a platform where lots of influencers, trendsetters and bloggers operate. Visit thematic boards and popular accounts to find what to dropship.
YouTube can also be a valuable source of ideas if you use it as a search engine. Besides, you can go further and investigate the trends in some promising niches.
– Searching on AliExpress
First of all, one can use AliExpress search bar and its autosuggestion function to find related queries. But you will need to check them by other means as well to make sure there’s high enough demand.
But if you do have some ideas you have already checked, here’s how you can find out if such products are sold on AliExpress.
In the “Ship to” section, choose your target region, then tick the “Free shipping” box. The system will only show offers from sellers that can ship these products to your desired destination for free.
And make sure you also put a tick in the “4* and up” field to narrow down the search to items approved by previous buyers. Then sort the results by the number of orders to see the most popular goods first. We recommend paying attention to items that have at least 100 orders.
This is what the settings should look like:
Whenever you find an interesting product, open it in a new tab to evaluate its potential. When doing it, pay attention to the following aspects.
Best products to dropship have informative pages on AliExpress
Let’s assume you’ve noticed a super cool item on AliExpress. Imagine that this product immediately got your attention because of its unique nature, affordable price, and strong competitiveness.
Does it mean you should immediately import it into your dropshipping store?
If the original AliExpress product page doesn’t include some of the following details, it might be challenging for you to create a good-looking item profile in your own store. So, before pressing the ‘Import’ button, make sure that this particular product has:
– High quality pictures
Well, if this item has already caught your attention, most likely, its main image is good (otherwise, you’d never had noticed it). But a single photo is not enough!
For example, take a look at this product:
The price is great, the shipping cost is tiny, the feedback is positive, the preview image looks fine – it’s a perfect product, right? But, once you open the product page, you notice that the picture quality is not that high. Plus, it is the only image in the gallery, and the description only provides 2 additional product-related pictures that don’t give much information as well. This is not the type of item you should be looking for.
For your store visitor, product images are basically the only source of knowledge about this or that unknown item. Check both the product gallery and the item description to find out if there are enough informative pictures. Ideally, the pictures should demonstrate an item in actual use. Plus, there should be close-up photos showing the product details.
Here is an example of a product that is more suitable for dropshipping:
The product has multiple variations, and each of them is clearly visible. The seller provides a large high-quality picture to prevent confusion and misunderstandings. The photos are professional and appealing, and you can view the product from various angles. You can even see the back side of the earrings and the fastenings type! If you scroll down to the description box, you will also see the pictures that give indications of the earrings’ size. There is a measurement picture, and there are photos of the earrings placed on a mannequin for scale. Even though the measurement picture contains some unnecessary info like the company name, you can easily fix it with the help of Image Editor.
– Informative description
An online store visitor can’t physically see or feel the item, which is why many questions may arise considering the item’s features. You need to be able to answer any of them correctly and professionally in order to provide a high-quality customer service. Also, you will need to fill in the item’s description to make your store look credible and trustworthy.
This is why items with descriptions that contain no information on the pendant size and the chain length don’t suit you. It can be even different to guess what is the actual product’s material:
For a necklace or any other simple type of product, such lack of information might be just disappointing, and not really disastrous. But what if something similar happens to an item of a more complex nature? How can your customers make sure that it’s a quality product satisfying their needs? Having no data to rely on, a potential customer will simply leave the store without making a purchase.
– Relevant reviews
AliExpress reviews serve two really important purposes.
Such reviews get even more helpful after you install Customer Gallery add-on: this way, you let your store visitors view the real-life product pictures made by previous buyers and provide the direct links to the items featured on these photos.
But the quality and content of reviews matter: please look at this example.
The reviews are positive and seem to be authentic, but, due to the automatic translation to English, the first one looks really messy. You can vaguely understand that the buyer is happy with the purchase, but this review doesn’t add much to your store credibility. You should either leave such reviews untranslated if they are written in your target audience’s language, or simply delete them.
The second important purpose of product reviews is to help you decide whether you’d like to import this product directly to your store. For example, you found an affordable item with high quality pictures and a detailed description in “New Arrivals”. It seems like a good find, but it doesn’t have many orders yet. Should you add it to your store?
To answer this question, go straight to the ‘Feedback’ tab. Here’s what you see:
One default review simply proves the fact of completing the purchase, while two others give a bit more details. There, you can see real-life photos and some clarification on the pendant design. So, the buyers actually received their orders, and they seem to be quite satisfied with the quality. The item is worth trying, most likely!
– Good seller reputation
Most dropshippers pay attention only to wholesale prices, but the seller’s reputation is also a crucial factor to consider. It is especially relevant if you’re importing items with minimum orders and zero feedback. This strategy is quite common: business owners focus on new market arrivals with a strong potential.
In this case, you can’t rely on previous buyers’ experience because there simply is none. Instead, it’s wise to consider the seller’s rating and performance. AliDropship plugin has an integrated feature that evaluates the seller based on many criteria (time in operation, customers’ feedback, etc.). Take a look at this example:
The t-shirt looks awesome, has an affordable price, which is great. But, it’s new on the market: there is only 1 order in its history, and there are no reviews yet. Still, the seller is reputable: it has a good store rating. So, we can assume this supplier works professionally and doesn’t sell items of poor quality.
Worst things to dropship through your dropshipping store
So now you know how to find the best products to dropship. Finally, it’s time to talk about serious things: what are the worst AliExpress dropshipping products?
The possible issues connected to a wrong product choice might be:
A super angry customer who wants to return the product, make a refund, and ruin your reputation on social media
Commonly, these 2 issues are connected to each other; they arise because of the same reasons, and it’s wise to never let any of them happen.
In order not to get into trouble, please avoid the products that are:
Take a look at this item.
Do you remember that we’ve mentioned something about the AliExpress own ban on branded items…? Technically, the platform forbids selling such items, but here it is, shining bright.
We don’t recommend adding something of this kind to your store. If it’s a replica of unsatisfactory quality, the buyers will highly likely get disappointed because of unmet expectations, and their negative feedback won’t do you any good.
Plus, most likely, you will have difficulties while promoting these items on social media (Facebook ads, Instagram shoutouts, etc.). If they get wide coverage, they will certainly get the attention of original brand owners, authorities, or just concerned individuals. Your social media account might get blocked, and your whole business will get compromised. That’s not what you want, right? And you cannot avoid using this kind of promotion, as other sources – email marketing or something else – cannot provide such great coverage of your target audience.
– Potentially dangerous
The item below is a good illustration of a product with a provocative nature. A customs officer would be likely to ban it from entering the country.
Every country has its own understanding of the legal items for import. These regulations even apply to online orders of private individuals. There might be some restrictions on importing defense articles, hunting tools, military-related items, smoking devices, etc. If you are not sure that it is safe and legal to ship this or that product to your buyers’ country of residence, please check it twice, and if you’re still doubting, just leave it out.
The item on the picture below is super cute, but somewhat tricky.
Product delivery takes a lot of time. During the shipment process, the package will certainly see some external impact.
No one likes receiving deformed or broken items! This is why the products of glass, ceramics, or other similar materials are sometimes a questionable choice.
If you still want to have them in your store, talk to the relevant AliExpress seller first. Ask about the used type of the packaging materials, and read the previous buyers’ reviews. This is how you will find out whether the seller can actually provide the items with a secure and damage-proof package.
According to the seller’s description, the weight of the package containing this animal-head piece of home decor is 4 kg.
Even for domestic shipping, such items could be considered as the best products to dropship if they were not a bit tricky.
International delivery, most likely, will demand some extra shipping fees, which is not good news for your buyers. Plus, the heavier items are inconvenient to manage. Any unpleasant incident that happens during the loading activities may result in the product damage.
– Technically complex
The picture below shows an example of a drone offered on AliExpress.
Even though dropshipping drones can really let you make a fortune nowadays, and the gadget industry shows a rapid favorable growth, it might be a better strategy to focus on the relevant accessories and spare parts instead.
The reason for this precaution is simple: neither you nor your buyer can physically examine this complicated piece of technology. So, none of you can be 100% sure in its perfect working order.
If something goes wrong, you will have to deal with the standard return and refund routine. Generally, it is a simple and quick procedure, but if you’re dealing with costly items (and gadgets are quite expensive, as you can guess), the whole process might get a bit longer and trickier.
– Tight-fitting clothes and shoes
Typically, we don’t even recommend you deal with dropshipping shoes (except for home slippers) and ‘demanding’ clothes. Here’s what we’re talking about:
This dress is exquisite and looks fancy, but, as you guess, it requires a specific body type, plus it needs to be tried on before purchase.
You have certainly seen some funny ‘AliExpress: Expectations vs Reality’ posts on social media. And this is exactly what might happen to your buyer. When a store visitor has no way to try on a piece of clothing before purchase, there are two possible scenarios for this customer. The client will either leave the store without completing the order, or buy an unsuitable and disappointing piece of clothing, and return it later. None of the options is really great, right?
The same is true for shoes; here’s an illustrative picture from a seller’s page.
Even the modelling person clearly has some inconveniences with wearing these high heels; can you expect that a random customer’s feet will definitely fit into this pair of shoes?
This is why we recommend picking oversize clothes and items with a loose cut. Since they don’t have to fit you tightly, buyers with any body type can pick and wear them with no stress and discomfort.
That’s all we would like to recommend you pay attention to when searching for the best products to dropship.
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