How To Build An Online Store From Scratch? Easy As Never Before!

To date, if you want to get a stable source of high income, one of the most effective solutions is starting your own business. And the dropshipping business model suits those who are eager to become a 100% business owner and make money online without extra investments and effort. That’s why people who want to join dropshipping are very interested in the following question: how to build an online store from scratch?

And since we always do our best to let even ecommerce newcomers easily start their dropshipping ventures, we have decided to prepare for you a detailed guide on how to build an online store from scratch.

Actually, nowadays there are lots of options to get a smooth start in dropshipping, but it’s not always clear what’s the difference between them, and which one to choose. So make yourself comfortable, the travel along right creating a dropshipping business is about to begin!

How to build an online store from scratch: options to start a dropshipping business

Let’s assume that you’re the very person who appreciates the dropshipping business model and decides to start your own profitable dropshipping venture. Right, when starting a dropshipping business, there are a number of aspects you should pay particular attention to. So you need to do the following:

  • Select a promising niche
  • Find reliable suppliers
  • Consider the product range of your online store, etc.

Meantime, one of the key actions you need to take is building an online store. But since there are lots of options of starting a dropshipping business on the market, how to choose right? Which one is supposed to suit you perfectly?

Well, let’s figure that out!

Custom online stores

an image showing how to build a custom online store from scratch

What is the easiest way to start a dropshipping business? Well, it’s a lot easier for you to buy a ready-made online store. And we are happy to provide you with 3 options to choose from.

One of them is ordering a custom dropshipping store.

Custom dropshipping store is an online store that AliDropship specialists create for you in accordance with your preferences only.

Delivery: 12-25 business days.

Actually, buying a ready-to-go custom dropshipping store made by our experts for you individually is supposed to be the best option for ecommerce newcomers. In that case, you won’t need to worry about anything.

So you choose one of the custom store packages and add hosting which we are also glad to provide you with. After that, it remains for you only to get extra add-ons and services from AliDropship if necessary, and you can start to dropship! Simple and great, isn’t it?

By the way, we have prepared an Online Store Builder for you to let you get an online store of your dreams even easier!

Established dropshipping stores

a picture showing an option to buy a dropshipping business that already brings profit

If you are not eager to create an online store from scratch, get it on track, etc., but want to become an owner of a ready online business that already brings profit, we suggest you pay attention to Established Dropshipping Stores from AliDropship.

Any established dropshipping store for sale is a long-standing business that is already bringing profit.

Right, established stores already deal with a particular niche. However, pay attention to the fact that such stores already have a solid track record, social media accounts, lots of followers, well-thought product range, etc.

And, most importantly, you will get access to the most efficient ad campaigns our marketing specialists have run and gained from. So it remains for you only to go on and repeat the success we have achieved using the winning marketing materials with a proven efficiency.

By the way, if you buy an established store, you get it to the day! It means you can easily start selling right after the purchase. This is great, isn’t it?

Premium dropshipping stores

an image showing the option to start a dropshipping business easily

Well, what if you like the idea of buying an established online store, but, for a number of reasons, you can’t afford it? In this case, we recommend you consider buying one of our Premium Dropshipping Stores.

Premium dropshipping store is a 100% replica of one of the most profitable dropshipping stores AliDropship team has been running.

Not clear? Well, the idea of Premium Dropshipping Stores from AliDropship is pretty simple. Not all the profitable stores we run are sold as Established ones.

When some of our stores start to bring a high and stable profit, we make copies of them and sell. So what do you get in case of purchasing a Premium Dropshipping Store from AliDropship?

You become an owner of a 100% replica of one of our most successful dropshipping stores. In fact, this is an online store that also works in a particular niche, has a profitable product range, etc. All you need is to upload this copy to your hosting and voila – you can start to sell online to the day!

How to build an online store from scratch: summing up your options

Well, how to start a dropshipping business if you’re an ecommerce newcomer eager to own a ready online store? We have tried to make it clear for you. However, if you are still not sure what option to choose, here is a short guide for you:

  • Do you need a custom online store? Are you eager to choose a niche for your business, look for the promising products based on the tips from our experts, etc.? Do you want an online store that is made for you individually in accordance with your preferences only? Meantime, are you ready to wait for 2-3 weeks till our managers do their best to build a store for you? If so, choose a Custom Online Store!
  • Are you reluctant to waste your time creating your dropshipping store and putting it into operation? Is it desirable for you to get a ready-made business that already brings profit? Are you ready to invest into a thriving business with a long history of successful performance? In that case, you should definitely pay attention to Established Stores For Sale from AliDropship!
  • Do you like the idea of getting an already operating business, but want to minimize your startup expenses? Would you like to start promoting and selling your products immediately after the store purchase rather than wait till our managers create an individual store for you? Then, consider buying one of our Premium Dropshipping Stores!

How to build an online store from scratch by yourself at minimum costs?

Well, there are several ready-made and ready-to-go business solutions we have mentioned above. It means you have an opportunity to let our team make all the hard or boring work for you.

This is convenient, isn’t it? You can easily save your time and effort, meanwhile, get a smooth start in dropshipping.

But what if you are ready to spend time building your dropshipping store by yourself? What if you want to sort out all the technical aspects and understand how it all works? Or what if you can’t afford a ready-made online store? Then, all you need is AliDropship Plugin!

AliDropship Plugin

 how to build an online store from scratch with AliDropship Plugin

What is AliDropship Plugin and how to build an online store from scratch with this plugin only? Let’s figure this out!

AliDropship Plugin is an instrument that helps you easily create and manage a fully-fledged online store.

How does it work and how to create a store using it?

Actually, it’s not challenging to build an online store from scratch. Even an ecommerce newcomer is able to sort this out. Moreover, there are lots of guides and video tutorials that help you do this.

Well, here are 15 steps to build an online store from scratch by means of WP and AliDropship Plugin.

1) Buy hosting

First of all you need to buy hosting in order to make your website available for other Internet users. There are lots of companies that offer hosting. However, we recommend that you pay attention to the option from AliDropship since it’s specifically optimized to meet the needs of dropshipping business owners. Here is AliDropship hosting FAQ.

2) Install WP and AliDropship Plugin

Since we build online stores using WordPress, you need to download it and install it to your website. What’s more, you need to install AliDropship Plugin as well. This is the very instrument that will help you not only easily create and customize your online store, but also put most of your business operations on autopilot. Learn more about installing WordPress, AliDropship Plugin, and themes for your online store from AliDropship Knowledge Base.

3) Choose a theme for your online store

What will your online store look like? It depends on the online store theme you will choose! Please, pay attention to the fact that AliDropship Plugin is compatible with original themes that are designed by AliDropship and can be downloaded from our website.

Beyond this, AliDropship plugin can work with several third-party themes. So feel free to learn more about the themes for your online store. To apply a theme to your online store, you need to go to ‘Appearance’ in your admin area, then click ‘themes’, and upload a theme you have downloaded.

4) Create and upload design elements

Do you want to make a unique and trustworthy online store? In that case, you need to create and upload such store design elements as logo, favicon, banners, etc. In order to add them to your online store, go to ‘Customization’ in the admin area of your website. It lets you customize the appearance of each website page, add descriptions, and so on.

What’s more, you can add links to your online store social media accounts so they will be shown on your website.

5) Create product categories

All the products in your online store should belong to categories. In order to create product categories, you need to go to ‘Product’->‘Product categories’ in your admin area. After you create a product category, don’t forget to add it to the menu and mix the categories in the way you like.

6) Create a product range

Now you need to add products to your online store. So, then go to ‘AliExpress’->‘Import Products’, and click ‘Direct Import’. You will be redirected to AliExpress. In fact, it remains for you only to choose the product you like and click ‘edit’ at the top of the page.

BTW, pay attention to the fact that AliDropship software lets you check if there are suppliers who sell the same product at a lower price. And don’t forget to edit product titles and product descriptions when importing products. Moreover, you can also use bulk import.

Don’t you know what products are trending to sell? Then, use Insights from AliDropship! This is a free-of-charge database of the best products to sell, time-tested dropshipping suppliers to deal with, and the most promising niches.

7) Import product reviews

In order to make your online store look trustworthy, AliDropship Plugin also provides you with an opportunity to import reviews. It means if a product you choose for your online store has reviews, they will also be added to this very product in your store. What’s more, you can choose the language they will be written in and whether they will include photos from original reviews. In order to do this, you need to go to ‘AliExpress’->‘Import Reviews’ in the admin area of your website.

8) Choose the currency

Your next step is to choose the currency. AliDropship Plugin suggests to use USD by default. However, you are able to change these settings in accordance with your target audience. All  you need to do this is to go to ‘Settings’->‘General’ in the admin area of your website.

9) Consider the pricing policy

For your convenience, AliDropship Plugin lets you easily set up prices for the products imported. So you don’t need to do this manually. All you need to do is to set a pricing formula or choose a recommended one. In order to do this, go to ‘Settings’->‘Pricing’ in your admin area.

10) Make your website SEO-friendly

Search engine optimization is crucial for ecommerce. So if you want your website to rank higher on Google, we recommend that you enable several functions in AliDropship Plugin. So go to ‘Settings’->‘SEO’ and create titles, descriptions, and keywords for your homepage. Moreover, don’t forget to create articles for your homepage and product category pages.

11) Boost your sales by means of coupons

As a way to boost your sales, we recommend you enable coupons by means of AliDropship Plugin. In order to do this, go to ‘Settings’->‘Coupons’.

12) Automate product-related tasks

If you want to import products from AliExpress, update them, and process your orders automatically, you need to install AliDropship Chrome Extension. This is absolutely free of charge. So go to ‘AliExpress’->‘Import Products’->‘Install AliDropship Chrome Extension’ and put your products’ management on autopilot.

13) Set up payment gateways

After that, you need to set up payment gateways. In order to do this, you need to go to ‘Setting’->‘Payments’.

14) Make your store run automatically

Since AliDropship always does its best to make the process of running your business as convenient as possible, our team has developed lots of add-ons that can do the hardest and most boring work for you. So you can easily reduce your business participation to several clicks a day. That’s why feel free to learn more about them!

15) Run Facebook ad campaigns

In fact, your store is ready. However, if you want to count on first sales, you need to promote your store. That’s why it’s high time to launch ad campaigns on Facebook. But before promoting your ecommerce store, it’s a good idea to check whether all the systems work as planned.

So that’s it! When you get the first order on your website, you need to go to ‘Orders’ in your admin area. Fortunately, AliDropship Plugin has a ‘Place Order Automatically’ magic button. So it remains for you only to confirm the order!

Well, there are only 15 steps you need to take in order to get profit. It’s not as challenging, actually, right?

Final thoughts on how to build an online store from scratch

a picture showing options how to build an online store from scratch

As we have already mentioned, there are lots of options to start your own dropshipping business. All you need is to choose the one that suits you perfectly. And it mainly depends on time and money you are ready to spend on it.

The most affordable option is to build an online store from scratch by yourself using AliDropship Plugin. Right, this requires some time, but the level of involvement in your ecommerce business is going to be over the roof!

If you’re not ready to spend hours on building your online store from scratch, but you are eager to get a ready-to-go business or the one that already brings profit, there are also several options for you, for all tastes!

We hope that these materials will help you to choose the option that suits you best, and buy a ready business or create it by yourself. We believe it won’t be challenging for you since you already know how to build an online store from scratch by means of AliDropship Plugin!

Read how to build an online store from scratch.

Holiday Advertising Ideas: Let’s Make Your Store Ready For Special Shopping Events!

The holiday season is upon us! What does it mean for you as an online store owner? It’s high time to look for smart holiday advertising ideas and get ready for your buyers’ booming activity!

So, how to prepare your store for the holiday season? What should you pay prior attention to if you want to get record profits? Should you prepare only for the national holidays, or Black Friday and Cyber Monday are also important for eCommerce? Keep reading this article, and you will find the answers to all these questions.

In fact, it’s best to come up with holiday advertising ideas long before the particular holiday. You should think of the product range, advertising strategy, and so on. You will actually have to devote a lot of time to these aspects. However, if you want to beat the eCommerce market and make a fortune during the holiday season, we have a great solution for you.

How should your holiday advertising be carried out?

Based on our personal experience and our customers’ feedback, we would like to remind you that you should prepare your online store for the holiday season well in advance. Why?

Imagine this lengthy process: your potential customer opens your online store, finds the product he is interested in, thinks for several days, then orders the item. And not to mention that it takes a lot more time to process the customers’ orders, to pack the goods, and, finally, deliver the packages.

In any other period of the year this would be all right. But in the case of the holiday season, your customers are risking too much not to get their orders in time before the holiday. Even if the delivery service makes the delivery on the last day before the holiday, your customer will have to worry a lot. However, if you start your preparation in advance, situations like this are almost impossible.

Is there a checklist?

In fact, there is a checklist which includes the most essential aspects of holiday advertising. You may find the detailed checklist in our article which was published a bit earlier. In the article you’re reading now, we will also go through the very aspects of holiday preparation procedure. Most importantly, we will offer you an easy way out of this situation if you’re not ready to devote your personal time to all these actions.

What does a holiday advertising checklist include?

a picture showing the calendar that is essential to run holiday advertising

1) Check if your online store functions in a proper way 

You should make sure that your website is ready to serve the customers. So, check if your store works to its best on all types of devices. Then, test all the buttons and make sure that all of them are active and lead to the necessary pages.

We also advise you to make the process of product ordering as easy and short as possible. In that case, your customers are unlikely to leave your store at one of the purchasing stages.

2) Review your product offer

As a rule, during a period of holidays online store owners bet on the group of products which are more likely to be sold out. It’s all about the products which can be bought as holiday gifts.

Moreover, here is the second important aspect about your product offer. We recommend you to indicate the delivery date as precisely as possible. The problem is that your customers would like to get their orders before the very holiday because in most cases they buy those items as gifts.

Do you want to receive your Xmas gift at the end of January? We suppose you don’t. Neither do your customers. It’s unacceptable even if they get their orders on the last day before the holiday, because that’s not the service they expect from your store.

That’s why your main goal is to provide your customers with the opportunity to buy interesting products or services at reasonable prices. Another equally important aspect is to let them make plans and have an idea when to expect the delivery.

3) Make a promotion calendar

Since there are lots of holidays, and you’re supposed to get your store prepared for them in advance, we recommend you to think of your promotion calendar. Take as a rule that it’s necessary to start your holiday advertising not less than 3 month prior to the very holiday. Make sure that your customers have enough time to learn your product range, make their purchasing decisions, and wait for their orders.

In some cases, you’ll have to start preparing for one holiday when the other holiday marketing campaign is still in full swing. But, don’t worry! We believe you can handle it 😉

4) Make tempting price offers 

When conducting a holiday advertising campaign, you need to make several low-priced offers. In fact, you may advertise your store, fight for traffic, and so on, but if your products are sold at the highest prices ever set on the market, your efforts will go in vain. Rethink your current price policy completely – it’s the holiday time! People are waiting for the special price offers.

So, try to attract the customers by means of hot and competitive prices. Moreover, you can think of some products to sell together as one item – for example, two-in-one packages and so on.

5) Revise your SMM strategy

In order to notify your potential customers about some events related to your store, you need to be active online, especially on social networks. When doing holiday advertising, make sure that your accounts on major social media platforms are managed in a proper way. What does it mean? You post lots of entertaining and educational articles, notify your customers about hot offers, and so on.

By the way, it’s important not only because of the fact you attract the customers who are already following your accounts.

Let’s imagine that holiday shoppers want to order something from your online store. If they don’t know anything about your website, what will they do? Right, they are going to look for some information about it on the Internet. That’s why, in case of a properly managed online store, these users are more likely to place an order on your website.

Wow, it turns out that you have a challenge before the holidays! You’ll have to devote considerable time to these preparations. But this game is worth the candle!

However, if you’re not ready to spend much time on such actions, or not sure you can handle it, we have a way out for you. You may use our new brilliant service!

Meet Halloween Marketing Services Bundle – a special pre-holiday offer!

an image showing an example of holiday advertising service

We are glad to present you our new bundle which is called Halloween Marketing Services Bundle. It includes the following services provided by top class AliDropship experts:

  • 3 image ads and 3 video ads + target audiences
  • Animated Facebook Cover for your FB page to announce Halloween Sale
  • Effective social media posts (15 engaging posts for Halloween week and more)
  • Halloween guide for your store (a detailed tutorial on preparing your store for the holiday season)

We are happy to inform you that you have an opportunity to buy this bundle at a 13% discount just for $215!

Now let’s look at the services available in this package in more detail. How can they help you generate holiday marketing ideas for your online store and boost your sales?

1) 3 image and 3 video Halloween-themed ads

 

a picture showing the example of ads Halloween service bundle provides

Since you can’t make your store efficient without advertising, our team is happy to provide you with a unique package of 3 image and 3 video Halloween-themed ads. That’s why, if you need a high-converting advertising campaign for your online store, you’re more than welcome to contact AliDropship team. We will make every effort to make your business journey more convenient and profitable.

What exactly is this service about?

Our experts are going to prepare 3 image and 3 video Halloween-themed ads for your store so that you could place them on the most popular social networks – Instagram and Facebook. This package includes the following: 3 images and 3 videos created by our professional designers, advertising texts, and recommendations on the audience to target. By the way, this service includes its own guide to manage your ads. That’s why it will be so easy for you to figure this out.

2) Posts for social networks

a picture showing how to make the most of SMM

We are also glad to provide you with 15 amazing posts for your accounts on social networks! We are talking about the most popular social media platforms – Instagram, Twitter, Facebook.

Our experts will make templates for 15 posts for you to place in your store’s feed. Since all of these three social networks have different standards of post publishing, you need to make unique posts for each of them.

Moreover, this service is also provided together with its own guide which is supposed to help in case of some questions.

That’s why our team suggests you to save your time and leave these boring things to us. Since our experts have a lot of experience in this field, you’re more likely to succeed!

3) Halloween guide for your store

a picture showing the ad examples holiday advertising requires

What is more, together with the Halloween bundle, you also get the Halloween guide for your store. Do you want to know how to get ready for Halloween? This guide is a must-have for you.

Here is what our new bundle comprises! If you’re still not sure about purchasing this package, we’ve decided to make some caveats.

  1. The services within our new bundle can be used only for Halloween. You have an opportunity to benefit from each of these services throughout the entire year if you buy them separately before other special events. In that case, you will be able to carry out advertising campaigns before each holiday shopping season starts.
  2. It’s not necessary to sell only Halloween-themed goods. This bundle doesn’t require a particular product range. So, you’re not supposed to give up selling smartphones and put some Halloween masks and other Halloween-related products on sale. What is necessary for you during the pre-Halloween season is to make ads in the Halloween style. That’s it, a genuine interest in your store is ensured!
  3. Our goal is to prepare all the materials that are necessary to make a post and place an ad on the social media platforms indicated above. What is more, we provide you with the guides which can give you a lot of important information.

We give you all the necessary texts, images, and so on. It remains for you only to make use of these data and launch your pre-holiday season advertising campaign. So, you get cool ads, AND improve your advertising skills at the same time. Sounds tempting, doesn’t it?

So, are you out of holiday advertising ideas? Don’t you know how to prepare your online store for Halloween and boost your sales considerably? So pay particular attention to our new Halloween Marketing Services Bundle! We hope it will help you get the maximum benefit from the holiday season! Best of luck with your pre-holiday preparations!

Read about holiday advertising ideas.

Why Wonder How To Set Up An Online Store? Get It Tailored To Your Dreams In A Click

Are you wondering how to set up an online store of your dreams? Would you like to speed up your business launch and make your first sales happen sooner? In fact, that’s very simple now – you should definitely try our new online store Package Builder!

What does the process of ordering an online store look like? In practice, you are provided with several options to choose from. And you are supposed to choose the one that suits you best.

However, you are totally aware that AliDropship always does its best in order to customize the process of ordering an online store as much as possible and lets you heavily influence our managers’ working process. But we decided to move beyond this!

We have prepared a solution that is designed to let you create an online store of your dream and customize it as you wish. So meet our dexterous online store Package Builder!

What are your options of setting up an online store?

an image that shows how to set up an online store of your dream

Well, why do you need this Package Builder? And what is it capable of?

So first of all, let’s discuss what a process of ordering an online store looks like, in a nutshell. When we speak about starting a dropshipping business, people fall into two categories.

Some of them want to get a quick and smooth start, without extra effort. In this case, we recommend them pay close attention to Premium Stores and Established Stores. So they buy either ready-made stores that already bring profit or replicas of our most profitable dropshipping stores. In both cases, they start benefiting from their online business almost immediately!

Others want to make their bold ideas fly and get unique products. In this case, we recommend that they focus on creating a custom dropshipping store. So our managers get in touch with clients and build ecommerce stores for them in accordance with their preferences only.

But what if to move beyond this? What if we can provide our clients with an opportunity not only to influence the process of creating an online store, but let them customize their business projects as much as possible? To that end, we have designed a new super-handy online store Package Builder!

How to set up an online store of your dream: an easy solution

a picture that shows how to set up an online store in one click

So why should you pay close attention to this online store builder? Why is it so great, and how can you benefit from it?

Well, with this Package Builder, you are able to start an online store meeting your personal preferences since it lets you customize your future store completely.

  • You can build your store with its own unique set of features
  • It lets you speed up your business launch and first sales

What’s more, it also provides you an opportunity to take some extra steps:

  • Increase the number of imports to 2,000 items
  • Enrich your business by adding some extra add-ons and services

Sounds tempting, doesn’t it?

How to easily set up an online store with our Package Builder?

So what does a process of ordering an online store with this Package Builder look like? Is it true that even a newcomer is able to get a unique and ready-to-go business having done just several clicks?

Well, actually, with this super-handy Package Builder, it’s now even easier to order your own profitable online store you have always wanted. How does it work? Take a look!

1) You find yourself on the Package Builder page. You have a basic custom store package that you’re supposed to enhance. This is the cheapest option we are ready to provide you with. It includes the following:

  • Premium domain name (.com)
  • AliDropship Plugin + free updates & support
  • Mobile-friendly AliDropship theme
  • A store catalogue that consists of 50 trending products ready to sell online
  • Payment gateways (PayPal, Credit Cards)

Sounds impressive, doesn’t it? Well, there is more.

2) On the next stage, you need to choose a niche you would like to deal with. We are happy to provide you with the list of profitable niches to choose from.

a picture showing the most promising niches for your business

In case you are not able to choose the one that suits you best, feel free to count on niche research. So our managers will do their best to find the most promising niche for your business.

3) Then, you need to choose the size of your store catalogue. It ranges from 50 to 2,000 items.

an image showing the size of import packages for online stores

Some entrepreneurs really increase their product range to several hundreds or even thousands items in order to make the most of their business. And in most cases, it pays off!

4) After that, you are able to add some extra services to your online store. In this Package Builder, there are 10 most popular and efficient services from AliDropship. They have already helped lots of our clients improve their business performance.

So it doesn’t matter whether you’re a dropshipping newcomer or an experienced entrepreneur. These services are exactly what can easily take your business to a whole new level!

5) Furthermore, this Package Builder lets you easily equip your business with automation systems. We have prepared for you the list of 10 most sought after and time-tested addons that will let you make the most of your business while paying less attention and time to that. Great, isn’t it?

6) At the final stage of ordering an online store, we would like to remind you that you need to get a hosting in order to let your ecommerce website be visible for your potential customers. For your convenience, we provide you with an opportunity to use powerful hosting from AliDropship to let your customers easily make purchases in your online store.

an image that shows you need hosting to set up an online store

In fact, that’s it! All you need to do is to click several buttons and learn more about the solutions AliDropship offers to let its clients put their dropshipping businesses on autopilot and benefit from them. After that, feel free to relax and wait till our managers will do their best to build a unique online store with unique features for you only!

How to set up an online store you have always dreamt of: conclusion

Actually, this kind of configurators is extremely popular nowadays. And if you have ever bought a new automobile, you are highly likely to face them.

As a rule, when you buy a new automobile, it goes the same: you choose one of the packages and add the necessary features in order to get a car of your dreams. This is exactly how our Package Builder works.

We have done our best to make a process of ordering a custom dropshipping store clear and convenient for you. We have chosen the most efficient, sought after, and time-tested addons and services to let you improve your business performance and benefit from your dropshipping store.

So if you have any bold ideas and want to build an online store of your dreams, it’s high time to use our new super-handy online store Package Builder and make a fortune!

Read about how to set up an online store.

How To Sell Products From Home: Starting An Ecommerce Business 

Do you want to start a venture you’ll enjoy? Are you ready to become a business owner,  acquire new skills, and answer only to yourself? Today we are going to talk about how to sell products from home and start a profitable ecommerce business. 

Starting a home-based business by selling products can be a great way to create a steady source of passive income. It allows you to operate based on your preferences and goals. Working from the comfort of your home, you get all the flexibility and freedom to do whatever you want. It’s a dream job for millions of people and many are already making thousands of dollars, benefitting from a full-time job from home. And you can be among them, while others continue to simply dream of success.

To sell products from home you need to be aware of all the basic aspects that are required to start such a business. In this article, we will discuss the best ways to start a home-based business, show how to set up a store, and give you some product ideas you can start selling right away.

Getting ready to sell products from home: what you should begin with

Home-based businesses often start with the owner having a certain interest in a specific area and channeling that interest into an earning opportunity. The most common way of making money this way is by selling items you are passionate and knowledgeable about.

Let’s go in more detail about what you need to know to sell products from home.

Selling products from home is a pretty convenient way to start a business, as there is almost no start-up cost. Basically, all you need is a little bit of a workspace, a computer, and products you are going to sell.

Here, it’s crucial to highlight that you don’t necessarily need inventory to launch and run this kind of venture! Specific business models such as the dropshipping one let you sell products online without manufacturing or buying them in advance, which means you don’t have to create and manage physical stock.

How to sell products from home with dropshipping

Experienced ecommerce entrepreneurs already know the meaning and benefits of the dropshipping business model.

To keep it simple, imagine you are selling products from home but all the logistics and inventory are managed by someone else for free. You don’t even have to touch the goods to sell them! All the packaging and shipping duties (as well as costs) will be handled by your supplier.

Sounds too good to be true? Well, fortunately, there is a time-tested business model built around this idea and proven to be more than reliable. These are the core principles of the so-called dropshipping business model.

Dropshipping means you simply set up your online store, fill it with the information on the products you’d like to sell from home, and transfer the incoming orders to the original product supplier. It’s that easy. As we said, your supplier manages the orders and ships them out directly to your customers.

Starting with the essentials, of course, you need an idea. Your business will revolve around your idea of what products you choose to sell, what approach you’d take to market your products, and how you will cater to your audience’s needs.

But before we touch on that, let’s go step by step on how you should set everything up.

So, let’s say that you’ve already thought through what products you are going to sell. But how are you going to sell them? If you want to properly set up your business, you are going to need a platform to showcase your product offers.

There are several ways to establish your platform where you will sell your products. You can try to create your own website, use an already existing marketplace as your platform, or purchase a ready solution.

Getting started with selling products from home

Option #1 Creating your own online store from scratch

Getting into ecommerce has never been as easy as it is now, growing and expanding at an outstanding rate. One of the key aspects of success in any ecommerce business is a distinctive online store.

Long gone is the time where you have to be a technological expert to create a fully functional internet store. Now, anyone who owns a computer can find a guideline or a tutorial on how to create a working website. Speaking of which, let’s go in more detail about how you are going to create your website.

  • Establish a domain name

Before you start creating your online store to sell products from home, you need to select a Domain name. What’s a domain name? It’s a part of the URL – your online store’s address.

Let’s take for example https://alidropship.com/. The domain name is AliDropship.com. It’s what everyone is going to type in the search engines when they will try to find your site on the Internet.

To see how to find and purchase a domain name that represents your business best, kindly go to this article.

  • Get hosting and SSL

After you’ve successfully registered your domain name, you’ll need to purchase hosting for your website. It will function as a server where your store will operate.

Amongst many concerns, one that most online shoppers take to heart is the store’s security, or as it’s known, the SSL. SSL means Secure Socket Layer – it encrypts the data of your store’s visitors.

How do you know if your Internet store is secure? It will have a green or gray padlock next to its URL. To learn more about making your website safe and appealing to customers, kindly go to this article.

  • Choose the right layout for your online store

Once you’re finished setting up your domain name and hosting services, it’s time to pick your ecommerce layout. It’s rather easy to do, as you simply need to navigate to the marketplace of your website builder and choose the one you like best.

How do you pick the right layout for your online store?

It all depends on what features you want your store to have, how you want your store designed, how do you want your visitors to navigate through your site. These are the essential features that need to be carefully thought out to build a unique online store. You are welcome to read more about it in this in-depth article.

  • Find the right suppliers for your products

How can you find trusted suppliers ready to provide your business with high-quality products? Well don’t you worry about that, we’ve got you covered. You can try to find them yourself on AliExpress by sorting out the products and carefully evaluating the reviews left by other buyers. Or you can sit back, relax, and use our complete database of the most reliable AliExpress suppliers. We tested them out so that you already have the working solution.

If you simply navigate to AliDropship Insights, you get a whole database of the best selling products, the most trusted suppliers, and most promising niches completely for free! All you have to do is register there, which will take less than a minute of your time, and import the desired products to your store in a single click.

  • Make catchy product pages

Edit the info about the products you are going to sell. It is incredibly important to properly present your products and showcase them in the best way possible. Be sure to try out different combinations of styles to create a unique look for your product pages.

Typically a product page should include:

  • High-quality images showcasing your product in the best way possible
  • Convincing product descriptions that should be SEO friendly

Watch this free dropshipping webinar to see how to make powerful product pages that sell!

  • Integrate payment gateways

When you finally sort out your product pages and product catalog, remember that you need to set up payment options. Many of the website builders already include various payment options. Among the most common ones are PayPal, Stripe, ApplePay, Amazon Pay, etc.

The more payment gateways are implemented into your store, the more options to finalize an order your potential customers will have.

If you think your store is ready, make sure to preview it and test out all the features to see that everything is looking like you want it and working as it should.

Option #2 Purchasing a ready online store

AliDropship provides you with several options to start your home business. There are three main products that we offer:

  • Custom Stores

If you want a complete store that is made in accordance with your needs and preferences, a Custom store is the bestoption for you.  The AliDropship team devote their time to the most important aspects of any ecommerce business that will play a crucial part in your ecommerce endeavor. We are talking about niche research, a unique design, domain name, creating and establishing social media accounts, implementing widely used payment gateways, and much much more.

  • Established Stores

One of the best solutions for ecommerce entrepreneurs, where you receive a profitable, one of a kind, Established dropshipping store that’s been functioning for some time and is bringing steady profits already. In fact, buying an Established store, you’re investing in a successful business with an impressive track record. All that is required from you is to keep promoting it and count the profits!

  • Premium Stores

By purchasing a Premium Store, you receive a copy of a successful dropshipping store that has been created by our ecommerce experts. Furthermore, for an additional payment, you get complete guideline packages of the store’s installation, promotion, and lists of trending products to sell, as well as reliable suppliers. This is a great and cost-effective option for people looking to start an ecommerce business and selling products right here, right now.

AliDropship offers a business opportunity for anyone that allows them to sell products from home and start making money right off the bat.

Selling products from home: promoting your business

It is really hard to deny the importance of advertising and promotions. How will people know about your store? If you want people to buy your products, you need to reach them first. How can you accomplish this?

  • Content marketing

You can attract potential customers by providing them with relevant content they will interact with and enjoy. It can be some articles, tips, or insightful information. Test out different variations to see what will work with your customer audience.

  • Search engine optimization

If you want to create a way for people to find you and create a source of organic traffic, you need to ensure that your online store is SEO friendly. Everything from product descriptions to categories, to titles, has to be optimized to meet Google requirements.

  • Social media platforms

People tend to spend a lot of time on their social media accounts, so it can be a great source for advertisements and promotions. You can easily determine peoples’ interests and target them without any problems.

Need expert assistance to promote your online business like a professional digital marketer? Choose from this wide range of marketing services and make your venture perform to its best!

The best products to sell from home: top ideas and selections

If you’re unsure what products to sell from home, you no longer have to worry about that. We have spent countless hours researching various niches and product categories for you to find everything you might ever need.

Now, let’s see the top ideas to sell products from home:

Hype and trendy products

The Most Profitable Niches For Your Dropshipping Store: 2020 Edition

130+ Trending Products To Sell: 8 Most Profitable Niches

Trendy And Timeless Dropshipping Niche Ideas For Your Online Store

50 Niche Products To Sell In Your Dropshipping Store In 2020

145 Best Things To Sell In Your Online Store At All Times

10 Most Profitable Niches With Low Competition

Tech items

Drones

Smart home devices

Auto parts

Electronics

Phone cases

Clothes 

Apparel

Sparkly clothes & accessories

Vintage clothes

Socks

T-shirts

Fashion accessories & lifestyle products

Makeup products

Jewelry

Sunglasses

Handbags

Watches

Stickers

Hobbies

Books

Video blogging equipment

Cosplay supplies

Pet supplies

Sporting goods

Space-themed items

Health & self-care

Healthy sleep items

Anti-stress items

Children products

Toys

Baby clothes

Low-cost items

High profit margin products for $3 or less

Tech under $5

Items for $1 or less

Products under $5

Still not enough? Check a few MORE guidelines and lists of other popular items that can turn out to be profitable for you!

Premium Products: Your WEEKLY Source Of The Hottest Items – And Ads That Sell!

Where To Pick Up The Most Profitable Products For Your Store?

Worst And Best Products To Dropship: How To Pick Items For Dropshipping Store

Looking For A Free Profitable Niches List? This Is Where You Can Find It!

How To Find Winning Products For Your Store With The Help Of Bestsellers Insight

Hopefully, after reading this article you have a better understanding of how to sell products from home! Remember to stay focused and head steadily to your goal of becoming a successful entrepreneur with a blossoming business. Keep up with our blog for the latest insightful ideas and helpful information. We wish you the best of luck to you in your future endeavors!

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Meet AliDropship Plugin – Best WordPress Solution for Dropshipping with AliExpress

Welcome to our AliDropship Plugin review! In this article, we will go over the basic settings and features of this game-changing plugin for dropshipping business owners.

AliDropship Plugin review: an introduction

To begin with, let’s make a quick overview of this exciting solution!

As you can see, AliDropship plugin is a user-friendly tool specifically created for both experienced and novice dropshipping entrepreneurs from all over the globe.

With its help, you can connect your online store to AliExpress and:

  • Import AliExpress products to your store in one click
  • Automate core business management operations (orders fulfilment, package tracking, products’ pricing, etc.)
  • Use a range of integrated marketing elements that help your store perform better
  • Manage and track your store operations from one convenient dashboard
  • And many more!

In other words, even if you don’t have any IT or ecommerce experience, you can easily make your first guided steps into the promising world of dropshipping – and watch your business run on autopilot.

Curious to know how exactly it’s working?

AliDropship Plugin installation and setup

Are you assembling your dropshipping store on your own?

After you have successfully downloaded WordPress, installed it, and set up the AliDropship Plugin, you need to go to AliDropship menu and enter your personal license key to activate the plugin.

After the successful activation, you will get access to all Plugin sections and can check your main Dashboard. Here you will find information about your recent orders, traffic stats and other in-store activities.

alidropship plugin review

To get a more detailed information about your Sales and Traffic, visit the Reports section. Simply connect your Google Analytics to the Plugin to get a detailed data about your visitors and traffic sources.

Note that the AliDropship Plugin features built-in themes that you can easily customise and set up according to your own preferences. All themes are mobile-friendly and have professional stylish design to meet all modern requirements and trends of successful online stores – go here to view them all!

Need professional assistance? We can set up AliDropship Plugin for you and even help you with primary website setup – just leave us a message 😉

AliDropship Plugin review: how it automates product-related tasks

As we already mentioned, the best thing about AliDropship Plugin is its ability to automatically complete daily management tasks that are an integral part of your dropshipping routine. Let’s start with product-related operations it performs!

Product import

With AliDropship plugin, you can easily search and import products to your site.

Specify categories, keywords, purchase volume and other filtering options to find the best products. Or just visit AliExpress.com, find a necessary item and import it directly in your site in just one click using a special Google Chrome extension that comes with the Plugin. A desired product will appear on your site instantly with all variations, images, description, stock information and pricing details.

You’ll be also excited to know that you can fill your dropshipping store with carefully picked and edited products from AliDropship curated database! Watch the video below for more details.

Oh, and here’s one more thing! Together with the products, you can also import reviews on your site directly from AliExpress.

Product updates

You don’t have to worry about changes in products prices, variations and inventory that happen on the AliExpress supplier’s side. The Plugin’s auto updating system is keeping your product info fresh with the latest data from AliExpress.

Pricing setup and updates

AliDropship Plugin features a profound system for pricing markup – the amount added to the cost price of goods to cover overhead and profit. After you determined the rules, all new products that you will import in your store will have prices according to the formula. If you need to apply the formula for existent products on your site, you just click update button.

You can show prices in different currencies on your site and also activate Rounding option and Assign cents. For example, if the product price is $4.19, it will be converted in $4. If you assigned .99 cents, this amount will be added to the final price.

AliDropship plugin review: managing orders

With AliDropship plugin, you can forget about ordering every product manually and entering your customers’ details each time.

When you receive an order, just go to Orders section, open order details page and click ‘Place order automatically’.

The plugin will visit AliExpress and create an order for you automatically. It will select necessary product variations, add items to your shopping cart and fill your customer’s shipping details on the checkout page. You just need to click confirm button to complete a purchase.

AliDropship Plugin review: built-in marketing elements

Some necessary marketing tools are also available with the Plugin and include following options:

Email Lists

The Plugin collects not only the emails of your customers but also email of users who leave their emails on your site but did not complete a purchase.

Discount Coupons

Run sales and promotions by offering coupon codes that save customers money. You choose whether the discount is for dollars off, a percentage off, free shipping, etc.

Abandoned Cart

When your store visitors abandon their shopping carts, it means that they leave your website without completing the purchase – but with some items already added to their carts. The best way to recover these abandoned carts is to send these visitors emails encouraging them to go back – and that’s exactly what the Plugin does. You can use a set of pre-loaded professional emails or create and add your own templates.

AliDropship Plugin review: what else is there?

Another great feature of AliDropship Plugin is AliExpress Cashback system. The cashback scheme works as follows: you use a special affiliate link and purchase the desired products. After the products are delivered, part of the cost is returned to you on your affiliate account. Then you can withdraw your money, getting an additional bonus to your main dropshipping source of income.

To activate this system, you just need to register with AliExpress Admitad or AliExpress EPN network, get your affiliate link and place it in the special field on Plugin settings.

Once you get an order, you visit Orders section and click Place Order button. If you setup your cashback URL before, you will be redirected to AliExpress through your affiliate link. You buy an item for your client and automatically get from 7 to 15% commission on your account.

What’s the conclusion? AliDropship Plugin is a wonderful piece of dropshipping automation software that lets you dedicate your precious time to anything you want without compromising your business management! Isn’t that the business opportunity you’ve been looking for?

Get the Plugin and Start Your Dropshipping Business Right Away!

 

Get the Mostcontact

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Dropshipping In Pakistan: What Should A Potential Business Owner Know?

Do you live in Pakistan and want to start a dropshipping business? Are you interested in how to run a successful business from Pakistan and how to sell goods to this country?

Nowadays dropshipping is extremely popular all over the world. Certainly, it’s due to the fact that the dropshipping business model doesn’t imply some difficult conditions. That’s why you can easily start dropshipping from any corner of the world.

And Pakistan is not an exception! Since we have noticed a growing interest towards dropshipping in Pakistan, we decided to light the issue of running a dropshipping business from Pakistan.

Today you will learn if dropshipping in Pakistan is worth starting, how to dropship goods to Pakistan, and what to pay special attention to in order to make the most of your ecommerce business. So let’s get started!

Why start dropshipping in Pakistan?

start business in Pakistan

As we have already mentioned it above, the dropshipping model lets you easily run your business from anywhere in the world. That’s why if you live in Pakistan, there are no reasons for you to give up such a profitable venture.

On the contrary, if you’re a Pakistani, there are several factors that are supposed to encourage you to build your dropshipping store and start gaining profit.

  • Pakistan is one of the largest country in the world

If you want to target mostly the residents of your country, here is good news for you: your potential target audience is wide enough. It’s due to the fact that Pakistan is one of the largest and most densely populated countries in the world.

  • You can target the whole world

One of the main advantages of the dropshipping business model is that you are able to target people from all over the world. Clearly, the population of Pakistan is a wide target audience. Meanwhile, there are no reasons for you to fixate on one country. It’s time to extend your influence into the whole world and benefit from this!

  • No investments = no risks

The dropshipping business model itself doesn’t imply massive investments. Why? It’s due to the fact that it doesn’t make you keep products in stock, hire staff, take care of renting warehouses, etc.

All you need to start your profitable dropshipping business is building an online store. And that’s it!

Accordingly, if you are from Pakistan, and you’re looking for a stable source of high income, a dropshipping business is exactly what you need!

Are you eager to know how to start dropshipping in Pakistan? Well, here is a step-by-step guide for you!

How to start dropshipping in Pakistan with ease?

start business in Asia

So if you’re from Pakistan, and you’re eager to start a dropshipping business, it is also not supposed to be challenging for, as well as for a person from any other country. However, there are several important features referred to your country of residence you should pay attention to.

Well, what should you do in order to start dropshipping in Pakistan?

  • Find a lucrative niche

First of all, you need to have a promising business idea. It’s essential for you to find a lucrative niche since this is the main aspect that underpins your potential success.

You can do it yourself. However, if you want to make the most of this stage, you can use your free-of-charge database that contains lots of the most promising niches to choose from.

By the way, recently, we have launched a new UNIQUE service – it’s Deep Niche Research. If ordering this service, our experts will find a lucrative niche for your business, meanwhile, you will get some more favors.

  • Consider your website design

If you want your online store to look perfect, meanwhile, be focused on converting as many visitors into customers as possible, you need a profit-oriented theme.

The good news is that AliDropship develops brilliant WordPress and WooCoomerce themes. On our website, you can find both free and premium solutions.

Please also pay attention to the fact that it’s a good idea to consider creating a logo and brand. Don’t you know how to build a strong brand? Here is a profound guide on creating a brand and making the most of it for the benefit of your business.

  • Build an online store

When you have already found a niche for your business, it’s necessary to build your online store. You can also do this yourself using our IT solution that is designed to help you customize and optimize your dropshipping business – it’s AliDropship Plugin!

However, based on our experience, we would like to recommend that you use one of our ready-to-launch or ready-made solutions: it’s Custom Stores, Premium Stores, and Established Stores.

If you want to learn more about each type of these options, feel free to read our in-depth article about AliDropship products. What’s more, you can also look at the chart in which we compared our stores. You may also get free consultation on this page, if you need it.

  • Find promising products and reliable suppliers

When you have built your online store, it’s time to find promising products to sell.

How to find trending products to sell? Feel free to use Google Trends, our large database of bestsellers, or our blog in which we share with you the most lucrative product ideas to sell on a weekly basis.

By the way, pay attention to the fact that beyond trending products to sell, you also need to find trusted suppliers. Fortunately, you can also find the list of time-tested dropshipping suppliers in our free database – it’s AliDropship Insights!

Moreover, there are two options for you that are DEFINITELY worth your attention. The first one is Winning Product & Ad Strategy. If ordering this service, our experts will find the winning product for your business and provide you with 3 video ads and 1 image ad materials, and a detailed guide on winning product ad strategy.

What’s more, recently we have launched an exclusive service – it’s Premium Products. This is your weekly source of actual bestsellers and powerful ads! So add the most promising products to your online store in a single click!

In fact, that’s it! When you have met these conditions, it remains for you only to start an ad campaign and sell!

What to pay special attention to when dropshipping from Pakistan?

dropshipping in Pakistan

So it’s clear that it’s extremely easy to start a dropshipping business in Pakistan. It doesn’t differ from starting a dropshipping business in the US.

Now it’s time to consider the very important aspects referred to the place of your residence.

  • Payment gateways

In order to let your customers make direct payments, you need a payment gateway.

In Pakistan, the most affordable option is 2Checkout. It works great in Pakistan so you can easily use it when starting and running your dropshipping business.

There is one more option for you – it’s EasyPay. It’s also used by large Pakistanian ecommerce companies. However, please note that it is NOT compatible with AliDropship Original Plugin. It can work only with AliDropship Woo Plugin.

  • Mobile shopping

If you are going to run a dropshipping business in Pakistan, it’s significantly important to make your online store mobile-friendly.

Luckily, if you start your business with AliDropship, there is no reason to worry. All the stores that are made by our experts are optimized for mobile shopping. So it’s going to be extremely convenient for your customers to make purchases in your online store!

  • Legal side

One of the most popular questions that Pakistanian newcomers ask is referred to business registration.

In general, a dropshipping business doesn’t always require registration. However, you need to check the domestic legislation of the country you live in.

In some cases, it’s even beneficial for you to register your business. Since a limited number of payment gateways is available for you as a Pakistani, it’s popular to register a dropshipping business in the US. Why can it be beneficial? Actually, if having an LLC in the US, you can easily get access to such payment gateways as PayPal and Stripe.

Final thoughts on dropshipping in Pakistan

If you live in Pakistan and search for a way to start a profitable business with 100% ownership, a dropshipping business model is exactly what you need!

As you can see, beyond the high income level, dropshipping is a promising business idea because it has lots of advantages when starting your venture.

So it will not be challenging for you to start dropshipping in Pakistan. What’s more, AliDropship is happy to provide you with several options of ready-to-launch and ready-made businesses, lots of services and IT solutions to help you customize and optimize your business. In case of using them, you can easily minimize your business participation in order to make only several clicks a day!

Well, do you still have any doubts on dropshipping in Pakistan? And in the meantime, lots of Pakistanian entrepreneurs are already starting and benefiting from OWN dropshipping ventures!

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Facebook Interest Targeting Guide: How We Search And Test Interests

Everyone advertises on social media and Facebook in particular. While there are many targeting options including age, gender and location, one has to pay a lot of attention to Facebook interest targeting as this method has proven to be really efficient.

We’ve talked about the importance of knowing your target audiences before. But learning who actually wants to buy your product isn’t that simple. AliDropship’s experience with self-owned dropshipping stores has taught us that interest based targeting is the most efficient way to reach potential customers.

In this article, I will cover a step-by-step method of Facebook interest targeting used by our team.

Facebook interest targeting step #1: Page post engagement (PPE)

The search starts with creating a PPE campaign, so choose “Post engagement” as your goal.

Facebook Interest Targeting Guide

At this point, you don’t want or expect to sell any products at all. It’s Ok, don’t freak out. We need it to collect data and understand who our ideal customer is.

But first, we need to create a post devoted to the product we’re going to advertise. Its purpose is to trigger engagement, i.e. likes, comments and shares. Such activities can indicate whether or not people are interested in the content. Later we can use the same post to attract actual customers, but right now trying to convert the audience will cost you too much.

Something like this should do.

Facebook Interest Targeting Guide

 

Why not create a Facebook ad right away? Because when you use an existing post for advertising, it accumulates likes and shares and advertising it again will get even cheaper. That’s why AliDropship’s team always creates posts first.

Now we’re going to start a Facebook advertising campaign to show this post to different people. But to whom? Here you’ve got two options.

1. Speculating on interests

If you promote a product belonging to a clear niche, it’s more or less easy to tell at least some facts about potential customers you want to target on Facebook and their interests.

If you’re selling a toolset, you can expect potential buyers to be interested in building, carpentry, renovating, car repairing, etc. It doesn’t mean you can’t be wrong about them, but it’ll narrow down your search to a few options.

Whenever possible, AliDropship’s team picks 5-10 interests in a corresponding ad set within a PPE campaign to narrow down the potential audience.

Facebook Interest Targeting Guide

2. Not speculating at all

Sometimes, products are just too… versatile? You can’t tell for sure what interests potential customers may share, which makes Facebook interest targeting at this point almost impossible. For example, what can you tell about this mop and bucket?

In this case, the team doesn’t set interests at all and focuses on other demographics.

In both cases, you also want to limit the audience to one or several countries. The team usually picks the US, Canada, the UK and Australia as these markets have lots of solvent purchasers and people there speak English.

As for other parameters (mostly gender and age), at this point, you want to widen them as much as possible unless you’re absolutely sure about the age and gender of your potential customers.

Facebook interest targeting step #2: Testing ad sets

Now it’s time to run the PPE campaign to test audiences. In order not to spend too much money, the team monitors the campaign’s performance and stops ad sets if they demonstrate poor results. One or two days is usually enough to collect data.

One can also make the ad sets stop automatically after they accumulate a certain number of impressions. We usually set the limit to 2,000 impressions. As for their daily budget, the team sets it to $5, which is usually enough to test the ads.

However, if certain ad sets perform well, keep them running even after the test because PPE campaigns are good for warming up potential customers.

Whether you picked a number of interests for the ad or not, Facebook will show you the general statistics that includes such demographics as gender, age, location, devices used, etc.

If you used not one but a number of creatives during the test, you can also pick the one with the highest numbers.

To know what’s good and what’s not, look at both CTR metrics (All and Link clicks). Higher numbers indicate that more people interacted with the ad or followed the link to your website. Also, pay attention to the cost per unique content view as you want it to be as low as possible. Other metrics are less important.

Facebook interest targeting step #3: Conversion campaign (test)

Although at this point, we already know some facts about our target audience, we can do better.

The team creates a new campaign and sets the goal to Conversions. We use the data received during the previous phase to narrow down the audience and create several ad sets. This time, we’re going to set one interest per one ad set.

If it’s a niche product you’re advertising, pick the interests you came up with when creating the PPE campaign. If the product was too “versatile”, now is the time to make up some interests for it.

We didn’t do it during the PPE phase because without having the slightest idea on what interests to choose, there’s a high chance Facebook will show the ad to completely uninterested people. But at this point, it’s Ok since we’ve already collected certain data and want to test potential interests.

When potential interests of your Facebook audience are unclear, you can analyze the existing customers of your competitors.

Use AdSpy to find Facebook ads promoting similar or identical goods or simply search for them on Amazon. Then read comments, visit the Facebook pages of random customers and check what they like and what pages they’re following. All this can give an idea or two on what their interests are.

I described this method in the article on finding a target audience on Facebook.

Facebook interest targeting step #4: Conversion campaign (final adjustments to your Facebook interest targeting)

During this phase, your ad campaign should start converting Facebook users and turning them into buyers. However, expect some of the interests you have chosen to work worse than others.

If they perform too poorly, turn such interests off and focus on the more successful ones.

Furthermore, now that you are certain about at least one or two interests of your potential audience, you can use Facebook interest suggestions to expand the list. Simply type in one of the discovered interests and click on “Suggestions”.

Another method of Facebook interest targeting is searching for pages related to your products with Audience Insights. You can find this tool in Facebook ads manager.

If the product you’re going to advertise is obviously associated with certain interests (like gardening or plush toys), simply choose it in the “interests” field and look at the “Page Likes” tab. Facebook will show you what pages gather most of the likes from people with this interest.

After that, you can check if the Facebook group’s name can be found among the interests in your ad sets. If there is one, your ad will target people who interacted with the given Facebook group.

After another round of testing, you will have quite accurate information on what interests work best with a given product on Facebook.

If you find Facebook interest targeting to be too much trouble, consider purchasing one ofAliDropship’s Premium Stores – precise copies of our own dropshipping websites with the best-selling goods within wide and profitable niches. Along with a store, you can also buy marketing materials including recommendations on target audiences and their interests.

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