Where To Pick Up The Most Profitable Products For Your Store?

Are you on the verge of starting your dropshipping business or running an online store already? Do you want to pick up the most profitable products for your ecommerce venture? If so, consider our new service – it’s Winning Product & Ad Strategy.

In your opinion, what can play a crucial role in your ecommerce business success? Right, it’s all about choosing products you are going to sell.

So, how to find products to sell in your online store? In fact, there are several ways for you to do this. It depends on the time and efforts you’re ready to spend on this process. And in some cases, the less time it takes you, the more profit you can have, as a result.

Do you want to know how it’s possible?

How to pick the most profitable products to sell online?

most profitable products

The selection of products to sell in your online store is the core issue in your business success. It means that if you include items that are not in demand in your online store offer, it won’t bring you a fortune.

Luckily, the dropshipping business model doesn’t imply any massive investments when starting your online store. That’s why you are not supposed to lose funds, etc. All you risk is your effort and time. And in some cases, time is more valuable than money.

So how to find products for your online store? Where to pick up only the most profitable products to sell online? And how to get a sales onslaught and significantly increase the profit margin of your online store?

In fact, there are several ways for you to find trending products to sell in your online store. First of all, you can do it yourself.

Recently, we have described the process of searching for promising ecommerce products for your online store in detail. However, pay attention to the fact that it’s going to take your lots of time and effort.

So in order to let you save these valuable resources, meanwhile, be confident in the positive result, AliDropship is happy to provide you with several options. You can find their brief overview in one of our previous articles. And today we’re going to refer to one of them – it’s Winning Product & Ad Strategy.

Winning Product & Ad Strategy: your win-win solution to get the most profitable products on an individual basis

most profitable products

The thing is, not all the products you want to sell can be promising for your business. Definitely, it will be challenging for people with no experience in ecommerce to find the most profitable products for their ventures on the first try. But if you follow the pro tips from AliDropship, you are likely to succeed.

However, please note that our experts have been dealing with this every day over the years. We spend lots of time and funds to look for and test hot products in our own dropshipping stores. And due to this experience, we have developed a gold mine strategy for searching for and promoting these products.

That’s why if you are not ready to spend lots of time and effort on this process, meanwhile, eager to pick up the most profitable products that let you take your ecommerce business to a whole new level, this is a high time to get the Winning Product & Ad Strategy service.

What is the Winning Product & Ad Strategy?

In practice, there are some ways to find products to sell in your online store. And one of the easiest and most promising ways for you is Winning Product & Ad Strategy.

Winning Product & Ad Strategy is a service from our highly qualified experts who find a winning product for your online store and provide you with some instructions to let you significantly increase your online store’s profit on a long-term basis.

What exactly do you get?

Sounds tempting, but what can you count on in practice? Actually, there are lots of benefits for you.

  • 3 winning products

In spite of the fact this service is called ‘Winning Product & Ad Strategy’, our experts are supposed to provide you with three of them. Beyond this, you have the right to choose: you need to select one of them our team will focus on.

Please pay attention to the fact that you can also use the remaining two profitable products for the benefit of your business as well.

  • Product page for one of your winning products

After you’ve chosen one of the suggested winning products, our team is going to prepare an attractive and profit-oriented product page for this item.

Certainly, you can do this without our assistance. However, due to the extensive experience, our team knows well how to create a product page that really converts. So it’s not necessary to worry about this since you will get an optimized page of your winning product on a turn-key basis.

  • Ads for one of your winning products

Besides creating a high converting product page, there are some more benefits for you and your business! Our experts are also supposed to prepare 4 ads for your winning products: 3 videos and one image ad.

So, as you can see, this service will not only provide you with most profitable products for your online store. It implies a tedious work of our marketing experts on searching for a winning product for your store, meanwhile, preparing a high-converting product page and creating ads. All that remains for you is to start selling!

Why is this service unique and promising for your business?

find winning items

This service is designed to greatly help you both start and run your business. In fact, if using this service, you can easily get a jumpstart or significantly increase the level of sales in your online store.

We are happy to position this service as a UNIQUE tool for your ecommerce business. So what’s so special about it?

  • Personalized approach

You can look for the most profitable products in different databases, etc. But why is Winning Product & Ad Strategy going to be a preferable solution for you? It’s all about a personalized approach.

Our experts are going to choose winning products for you individually. What’s more, we will ensure the appealing ad campaign materials made for you. So NO ONE besides you will receive the same recommendations! As a result, you will face a significantly lower level of competition on the market.

  • Right to choose

Despite the fact that our team is going to do everything for you, you still have the right to choose. Due to this reason, our experts are supposed to find out 3 most profitable products for your online store in accordance with the niche you deal with. And it’s you who is going to decide which one you’ll enjoy selling the most!

  • Brand awareness

Do you worry about stealing your ad campaign materials? Don’t you want your competitors to use them? Fortunately, we are going to take care of it!

All the video ads we create for you are protected by watermarks. So this is going to increase your brand awareness.

Right now, it becomes clear that this is quite a serious approach, isn’t it? However, there is no way around it for our team!

Are there any long-term benefits?

In practice, this service implies lots of different benefits. And in spite of the fact we have highlighted some of them, there is one more that you can gain from on a long-term basis.

  • Secret guide on creating ads that convert

We have already mentioned that it’s our qualified staff who provides you with Winning Product & Ad Strategy. So due to their experience, our experts have successfully discovered a winning promotion strategy.

But how can you gain from this? Actually, you can easily do this! Besides all the benefits mentioned above you will get a secret guide on creating ads that convert.

Due to this guide, you don’t need to hire a marketer anymore. In case of following the recommendations highlighted in it, you are highly likely to succeed in promoting other products, whatever product category they belong to, as well!

How to pick up the most profitable products: final thoughts

what to sell online

Well, now you are aware of the fact that only some hot products in your product range determine the level of your online store sales. Accordingly, if you want your online store to be extremely lucrative, you should pay lots of attention to searching for and choosing winning products for your business.

And since there is a lot at stake, but you are eager to enjoy a high level of income from your online store as quickly as possible, this is a high time to entrust our highly qualified team with searching for the most profitable product and creating profit-oriented ad materials.

Moreover, we have discovered a winning strategy of creating ads that convert. And we are going to share with you this strategy, so you can successfully promote your products by yourselves!

Well, do you want to pick up the most profitable products for your online store and rely on some extra benefits? Are you eager to get a personalized approach? Will you want us to share with you our marketing skills? If so, Winning Product & Ad Strategy is a must-have for you!

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Best Products For Drop Shipping: 3 Reasons To Sell Space-Themed Items

In today’s selection of the best products for drop shipping, let’s talk about space-themed items!

Space is limitless, and so are your business opportunities.

Really, if you ever decide to choose space-related items as the niche for your drop shipping store, just consider these certain benefits:

  • Huge target audience

Space, planets, galaxies, the Universe – all these subjects are fascinating and interesting to lots of people.

Space remains one of the largest mysteries of the nowadays world, and it’s being largely discussed, observed and studied.

This is why it gradually comes to the centre of everyone’s attention: scientists, researchers, engineers, writers, musicians, artists and large sections of the general public pay a growing attention to this sphere. For a space-themed store, such an impressive base of already existing fans and followers is certainly a significant bonus.

  • Media coverage

Thanks to the prompt and detailed coverage in mass media, the newest achievements in the field of space exploration get immediately delivered to a wide audience. Most likely, you’ve heard of Space X’s Crew Dragon mission even if you’re not directly involved in any space-related scientific or technological activity. It is easy and fascinating to keep track of the latest events – and even watch them via live streams.

As a result, people stop viewing space  as something beyond their reach. Basically, everyone can get some information on any of the interesting subjects. We get more accustomed to space, and step by step, it becomes a small yet important part of our life.

  • Mass culture boom

This public interest towards space can’t go unseen, and the influence of this sphere becomes more and more obvious. This is why we can witness a boost in the number of video games, TV shows, series, movies (including globally renowned franchises) and other artworks dedicated to space.

In the public perception, space becomes not just some familiar sphere, but also a cool and trendy topic to discuss and explore.

As the result, we easily see these motifs in clothes’ prints, room decoration ideas, jewelry designs, etc. Take a look at these Google Trends graphs:

Best Products For Drop Shipping: 3 Reasons To Sell Space-Themed Items

Best Products For Drop Shipping: 3 Reasons To Sell Space-Themed Items

Best Products For Drop Shipping: 3 Reasons To Sell Space-Themed Items

So, are you now convinced this is a promising niche?

(By the way, you can check the potential of any niche with the help of our free automated research tool!)

Want to sell the hottest and most demanded items only? Receive WEEKLY updates on the most popular items on the market – and get every week’s bestsellers imported to your store AUTOMATICALLY!

Best products for drop shipping: Space-themed room décor

Wall stickers for living rooms

Best Products For Drop Shipping: 3 Reasons To Sell Space-Themed Items

Wall décor for children bedrooms

Assorted home décor

Best products for drop shipping: Space-themed textiles

Tapestries

Best Products For Drop Shipping: 3 Reasons To Sell Space-Themed Items

Pillows and pillow cases

Thematic bedding sets

Curtains

Rugs and carpets

Best products for drop shipping: Lifestyle items

Phone cases

Best Products For Drop Shipping: 3 Reasons To Sell Space-Themed Items

Stationery

Sweet and random items

 Best products for drop shipping: Space-themed jewelry

Necklaces

Best Products For Drop Shipping: 3 Reasons To Sell Space-Themed Items

Earrings

Hair accessories

Get inspired by this selection of the best products for drop shipping in the space-related niche, and use these ideas for your own successful online store!

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Making Money In Retirement With Online Business: David’s Story

Do you already have an idea on how you’ll be making money in retirement? It’s a topical issue for hundreds of thousands of people all over the globe. 

David, our today’s guest, has found an elegant solution that works quite well for him. Let’s see what he has to share with us!

Disclaimer: all the success stories published in AliDropship blog are the results of interviews conducted in the written form. Even though the editors may make some minor changes to the grammar, spelling, and/or punctuation, the respondents’ writing styles, views, opinions, stores screenshots and personal photos are left unchanged.

Hi, please introduce yourself!

Hi, I’m David Caruso, a Professional Business Speaker from Australia, living in Thailand for the last 10 years. I travel internationally delivering Online Marketing workshops – check more at www.DavidCaruso.com.au

I’ve been a traditional business owner for 20 years. At 40 years of age, I retired and moved to Thailand in 2010. A couple of years later, after getting bored with being retired, I began business motivational speaking, teaching business owners how to work on the online market. At the end of 2018, after 6-7 years of travelling and speaking / teaching others how to do online marketing, I decided to dedicate a year to our own online businesses.

How and why did you start making money in retirement with dropshipping business model?

I thought it’s a great stepping stone (fast and cheap) on finding a good product/niche to delve deeper into.

As a consummate reader and ‘watcher/listener’ for anything about online business activities and marketing, I came across AliDropship solutions eventually. Glad I did! Could not believe the team would build out complete websites from as little as $348 which included the hosting and SSL certificate.

I have tried most of AliDropship solutions. Using both AliDropship original plugin and Woo plugin, I have built multiple stores. Plus, I use the hosting & plugins such as GA Enhanced Ecommerce, Countdown timer, Abandoned Cart, Google Merchant, and Recent Sales Pop Up. Sometimes, I also just buy the plugin to use on small single product websites.

Living in a really small Thai fishing village, we have made a small Digital Nomad club here. There are now around 4 or 5 us doing dropshipping. We are using your products (I am an affiliate also), and it lets us grow together and learn from each other.

Do you remember the first sale you made with a dropshipping store?

I don’t really remember the first sale … but with that said I am still excited today about every sale we make, about each new store gaining traction and developing. The buzz of selling online is real and not sure if it is something I will ever get tired of. Especially as we open more new stores … the buzz of those stores getting sales and growing is pretty cool.

The usual pattern for every store is to generate the first sale in around 4-6 weeks after launch. To make it happen, we design, tweak, and thoroughly test product pages. Once we have that done, we drive traffic to it as much as possible.

How does your business perform now?

We started the year (2019) with a couple of stores doing under $2K per month.  

Today we have 40+ stores and we are still building more. 

November, 2019 was our best month – $110K AUD turnover – which is a 55x increase from the start of the year.

We have bigger plans and turnover expectations for 2020.

I’ll show some examples of these stores functioning:

Can you see that the currency is varying from screenshot to screenshot?

That’s right: these stores are aimed at different geographic regions.

How do you create and grow these businesses?

We usually begin with creating a general store. Then, we see what ‘rises to the top’, and break that out into single product stores or specific niche stores.

To choose the right products, we view the supplier’s star rating, see how long they have been operating, read some of their reviews, and check if they use ePacket. We do like to use stores that are not general but relatively specialised in the products they offer. We then assume they are not agents but the actual supplier.

We’re always adding new products based on the feedback from customers as we track their questions and enquiries made on the site.

When it comes to pricing, we generally go with the default settings when the store is built. If we see a particular product rising to the top, we would start to do some further market research and perform a competitor analysis. We use ISearchFrom to see what type of ads in the country we are targeting are coming up and what is being offered.

Even though we are running online stores, the success of our business is still largely based on how well we can market. One of the most important aspects of marketing is knowing who your customer is and what their fears/motivations are when they are looking to buy a service or product from your offering. Most typically, understanding our customer segments basically goes through putting ourselves in the customers’ shoes and then doing the competitor analysis on who is offering what and how much.

And how do you promote your stores?

Putting new stores into operation, we promote them with Google Shopping and Google AdWords only. Plus, we do basic on-page SEO, but don’t invest much time into it initially. Only in 6-12 months after a store launch, if it’s clear that the store has good potential, we start full-scale SEO efforts. 

We’re also delving into social media marketing, namely Pinterest Ads and Instagram, with a few specialist virtual assistants. I myself have spent thousands on Facebook marketing, but could not get a ROI on my spendings.

In November, we spent $15K on marketing. We have some stores and niches with as low as 7% ad spend to revenue – these results are achieved thanks to successfully working SEO. At the same time, for other stores and niches, this indicator is around 22%: these stores are new, and SEO has not started to work there yet. 

What can you tell about your business routine?

Customer service is a time drain, but the most difficult challenges are inconsistency of suppliers and delivery times. 

Here’s what we do to fix this. Once we find a product/niche that is doing well, we bulk buy that product from a supplier on Alibaba, send it to Amazon, and then use their FBA services to ship form. It’s also possible to get a few sales from Amazon directly, but we are mostly using their services to store and ship items more conveniently.

How do you deal with difficult customers? Are there any funny/sad stories?

We are polite but firm. There are great company policies clearly outlined, plus, we have plenty of ‘set/pre-written’ email signatures that our team regularly use.

And for the funny stories… Just the other day a customer in Australia complained that we had sent the wrong size product, and actually sent a picture of the product and them holding a tape measure against it. They said that they had ordered a 60cm wide item and that what we sent them was only 23 wide (you could clearly see the 23 on the tape measure the customer was holding). The whole office was laughing and in stitches as we politely told the customer to turn the tape measure around as the side they were using was measuring inches (23 inches) and the reverse side of the tape was in cm (60cm) and that is what they ordered. 

Did you have to register your business officially to make money in retirement legally?

Yes, we have a company structure in Thailand and Australia. We run all our stores under the Thailand company structure, and we are pretty lucky that regulations (and even taxes) are pretty lax here at the moment.

How has your life changed?

The only thing that has changed is that we did not have to travel as much this year (my wife and I are almost 50). We used to travel constantly because of my speaking career, and even though it sounds exciting, it stops being so fun after a while.

As for the nearest business future, I’m planning to build the sites up and flip a few on Empire Flippers.

What can you advise our readers – those who already run their stores and those who didn’t start the business yet?

Don’t believe all the stories of people saying they make a fortune with only a few hours per day work. Put the effort in and the rewards will be there. Get extra good at marketing … that is what will set you apart from your competitors.

Our success in a real world business and with our online businesses basically comes down to good business marketing acumen combined with a good work ethic.

So, if you’ve been looking for a safe, legal, and efficient way to make money in retirement, David’s experience can be of great use to you! Maybe, you’ll be the next person to share a new success story to share with the dropshipping community – who knows? 😉

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How To Dropship Handbags And Where To Source Them: Market Insights

Do you want to create an absolutely cool online store? Are you looking for a promising and increasingly popular niche for your business? Then, it’s a great idea to dropship handbags!

It doesn’t matter whether you’re an ecommerce newcomer or experienced entrepreneur, it’s always a bit challenging to choose a niche for your online store. What’s more, you are supposed to pay lots of attention to this aspect since it’s choosing a niche at an early stage that determines the success of your business later.

In fact, there are lots of niches in ecommerce. It’s up to you to sell pencils or technically complex devices for a highly specialized industry. However, WE are looking for a niche that is the easiest to start, most profitable to run, and SUPERB to provide your potential customers with product range, right?

And today we are going to present to you one of the best ecommerce niches in 2020. It’s all about dropshipping handbags!

Is it really profitable to dropship handbags?

There are lots of increasingly popular and promising niches such as smart home electronics, pet products, etc.

So why should you start dropshipping handbags RIGHT NOW?

You have definitely paid attention to the fact what bags are sold in offline stores and how much they cost. And here come the reasons why dropshipping handbags is going to be profitable.

  • Price

As a rule, bags cost a lot in offline stores. And we are not speaking about the ones made of leather. Even leatherette bags can cost too much in a regular store.

That’s why consumers often prefer to buy bags online. In fact, original prices of leatherette bags are not as high. It’s due to the fact that high-quality materials are available on the market, meanwhile, at a low price.

Beyond this, if adding such an item to your online store, it’s going to be lower than the ones in offline stores even with a markup. So it remains for you to choose the most demanded products and sell them. However, we will talk about it a bit later.

  • Quality

Sometimes, offline stores can offer you an extremely expensive product even if it’s of poor quality. Why does this happen? Actually, offline store owners have to pay rent, wages, keep items in stock, etc.

That’s why they have no other choice but to sell low-quality products at high prices. Otherwise, their businesses will not pay off.

However, if you’re going to dropship handbags, it will be different for you!

You don’t have to pay rent, wages, etc. It’s even not necessary to purchase products in advance and be afraid that nobody will buy them. Due to the dropshipping business model, all you need to do is to import the product info into your online store. When somebody places an order on your website, you will order it from your supplier, and that’s it!

That’s why you’re not supposed to risk anything. Meanwhile, your hands are not tied, and you don’t need to sell low-quality products at high prices. So choose only products made of premium materials from time-tested suppliers, and your customers will be grateful to you.

  • Product range

Again, the product range in offline stores is usually strictly limited because a store owner has to keep items in stock. In case of dropshipping handbags, there are no limitations for you!

You only import products into your online store and that’s it! That’s why the product range of your online store can be a lot wider. What’s more, it doesn’t cost anything for you to add only premium products to your online store, and sell them at good prices!

Well, do you still have any questions on profitability of dropshipping handbags? If you don’t, let’s speak about particular types of bags to dropship and make the most of your ecommerce venture!

How to dropship handbags: strategy, products, suppliers

When starting to dropship handbags, it’s essential to pay attention to several important aspects.

Dropship handbags: the best strategy

We recommend that you start to dropship leatherette bags. It’s due to a number of reasons.

First of all, genuine leather bags have a high initial price. For you as a business owner, it means that it’s not so profitable to deal with them.

Moreover, it’s very challenging to find suppliers who can provide you with genuine leather bags. In most cases, you can find bags made of leatherette. However, suppliers are highly likely to claim that they sell only genuine leather bags.

What’s more, nowadays there is a growing segment of people who are concerned about ethical consumerism. And in case of dropshipping leatherette bags, you can easily target them!

So it’s more lucrative to deal with leatherette bags. If you find reliable suppliers, you will easily provide your customers with high-quality leatherette bags that look just like the genuine ones.

Dropship handbags: trending products

Well, what particular types of bags are the best to dropship?

Actually, there are lots of different bags on the market. And most of them are promising in terms of dropshipping. First of all, pay attention to the handbags themselves.

Handbags

dropship handbags

However, you should not consider handbags only. You can also sell backpacks, crossbody bags, briefcases, etc.

Top handle bags

dropship handbags

Wristlets

dropship clutches

Backpacks

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Shoulder bags

shoulder bags

Evening bags

dropship handbags

Wallets

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Crossbody bags

crossbody bags

How to Dropship handbags: choosing your suppliers

Well, you also need the list of time-tested dropshipping suppliers in order to resell only high-quality products.

But where to find them? Fortunately, AliDropship is glad to provide you with a large database of trusted suppliers, bestsellers, and most promising niches – it’s AliDropship Insights!

ATTENTION: your access to Insights from AliDropship is FREE, so hurry up to use priceless information from the database for your business growth!

So meet reliable bags suppliers and don’t forget to swipe right!

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Do you want to see more suppliers? Then, feel free to use Insights from AliDropship. It’s absolutely free-of-charge!

Before you start to dropship handbags: final thoughts on how to make the most of your store

If you are an ecommerce newcomer and you’re looking for a promising niche to start your own profitable business, or if you are an experienced entrepreneur who just wants to expand your business, it’s high time to start to dropship handbags!

Dropshipping handbags is, actually, a highly-converting business idea since it has lots of advantages:

  • Low initial price = high markup
  • High-quality products made of leatherette
  • Huge amount of products on the market = wide product range in your store

And so on, and so forth. Sounds tempting, doesn’t it?

Well, do you already have an online store or you are just looking for a way to start your business with 100% OWNERSHIP? In fact, it doesn’t matter since if you dropship handbags, you’re highly likely to succeed!

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Got Banned From Facebook? Here Are The Possible Reasons Why!

Today it is impossible to imagine a successful ecommerce business which doesn’t use Facebook and Instagram advertising. However, Facebook is famous for being extremely suspicious and banning lots of accounts. In this article, I will tell you why people get banned from Facebook, how you can avoid it and how to appeal a Facebook ban.

What is a Facebook ban?

A Facebook ban is when you are temporarily or permanently denied access to your personal account or when your business page becomes invisible (unpublished) or permanently deleted. It can happen for a variety of reasons and can have various consequences. In the worst case scenario, you won’t be able to restore the pages by any means.

What happens when you get banned from Facebook?

Facebook and Instagram advertising are a must for any online business including dropshipping stores. From this perspective, Mark Zuckerberg has created something outstanding. But getting blocked on Facebook isn’t just an unpleasant annoyance.

Sometimes, Facebook only imposes restrictions on what you can do for a time. For example, it can ban you from posting for several days. Harsh, but you can live with that. But for more serious violations, it can disable your page permanently.

When you use Facebook advertising as your main source of customers, losing access to the account can kill your business. You can’t post anything, can’t launch, start or even stop advertising campaigns in Ads Manager, can’t respond to other Facebook users (your customers) – can’t do anything.

A lot of people report getting banned from Facebook for no reason. Although Facebook’s AI does make mistakes, there’s always a cause. Facebook even provides users with Terms and Policies explaining why their accounts may get banned. However, it’s often difficult to tell which rule you violated.

Most of the problems arise from the fact that it’s Facebook’s AI that blocks accounts. After it happens, one can file an appeal, and that’s when you get to talk to real people. But until then, every activity on Facebook is monitored by a computer whose algorithms are very formal.

How long does a Facebook ban last?

How long a Facebook ban can last depends on what you violated and how often. For repeat offenses, the block can last up to 30 days. But it’s not the worst part. In certain circumstances, an account can be banned permanently with no way to unblock it.

AliDropship’s team is well familiar with the problem. That’s why we’ve decided to share our own thoughts with customers.

Here’s the list of uncommon reasons why Facebook bans your account according to AliDropship’s experience.

How to get banned from Facebook (personal page)?

 

You need a personal Facebook account to manage your Facebook business account. If it gets banned, you won’t be able to launch new ads or even stop your current ads!

You probably already know the most common reasons why Facebook can suspend a page like hate speech, threats, spam and so on. But here are some less common actions that’ll get you blocked on Facebook for sure.

1. Follow suspicious groups or add suspicious people to the friends list

Having one or two people whom Facebook considers suspicious among your friends is Ok, just like following one or two suspicious groups. But if the platform’s AI finds too many, it can think that you’re going to use the account for something prohibited.

So, treat your personal Facebook page just like a regular user who wants nothing to do with shady characters or groups.

2. Perform too much or too little activity

If you follow too many people, or post too much, or like too many posts within a short time, Facebook thinks you’re a spammer or a bot. At the same time, if your account demonstrates no activity at all, Facebook thinks it’s fake. Avoid such deviations from the norm.

3. Use Facebook business account only

Another way to get banned from Facebook is to ignore your personal page and use the business account only. From the AI’s perspective, you look like someone who created a personal page only to get access to a business account and now you’re going to spam ads all over the platform.

Even careful people with business accounts get banned from Facebook. Sometimes it happens by mistake; sometimes the real reason remains unclear. In any case, make sure you’re not the only one with access to Ads Manager. Otherwise, if you get blocked, you won’t be able to stop advertising campaigns, so your money will go to waste. Give access to a relative or a friend you can trust.

How to get banned from Facebook (business page)?

Facebook groups are created not only by media companies, but by businesses as well. Although one can advertise standalone products on Facebook with just a personal page and Ads Manager, it’s a good idea to also create a page for your dropshipping store.

It’ll let you build a community around the brand and the niche it occupies. After all, Facebook is visited by 2.6 billion users every month.

But Facebook can block a group page as well. Here’s how you can make it happen.

1. Delete comments

This is one of the less obvious ways to get banned on Facebook. Whenever you dislike someone’s opinion, you can either delete or hide a comment. While hiding them is considered Ok, when you delete comments, Facebook thinks you’re trying to hide the truth from your customers.

2. Don’t try to respond to customers’ complaints

Simply hiding comments seems like a good solution. But it won’t last long. If a business ignores complaints, its reputation suffers, and Facebook can decide that it doesn’t want disreputable retailers. So, make sure to do your best to satisfy angry customers.

3. Make someone who broke Facebook rules the admin of the store

Facebook doesn’t forget what you did. For example, if you post offending content for the first time, Facebook may block you from posting for the next 24 hours. But if you do it again, the account may get banned.

Allowing someone who broke Facebook policies before to become the admin of your store’s page won’t necessarily get it banned. But it’ll negatively affect its statistics.

4. When creating ads, use pictures different from actual products

And not just pictures. Any kind of mismatch between an ad and the actual product it advertises can lead to getting blocked on Facebook. This is how the platform punishes businesses that try to misinform clients. If you want to get banned from Facebook, go ahead and lie about the price, the colors, models, etc.

5. Use automation tools too much

Probably all social media hate auto-posting and bots. First of all, when somebody uses a bot to create a Facebook page, it is probably because this person is trying to hide his or her identity. Second, if an account is managed by a bot, it can start publishing dozens of posts with spam content, which nobody wants.

As a result, when one uses such tools too much (not only to auto-post but to follow and like other users as well), Facebook can ban the page.

How to appeal a Facebook ban?

1. If Facebook suspended your personal page

Any kind of policy violation often results in Facebook suspending your personal page. In this case, when trying to login, you will find the following message.

Got Banned From Facebook? Here Are The Possible Reasons Why!

You need to send them a photo of yourself or your ID to confirm that the account wasn’t stolen. After that, all you can do is wait.

Got Banned From Facebook? Here Are The Possible Reasons Why!

Checking the personal information can take several days. After that, you will be either asked for more proofs or allowed to login.

2. If Facebook refuses to unblock your page

Facebook can also decide to disable your account permanently, and you’ll see this:

Got Banned From Facebook? Here Are The Possible Reasons Why!

In this case, you can appeal the ban by clicking on the “Go to Help Center”. On that page, click on “Let us know”.

Got Banned From Facebook? Here Are The Possible Reasons Why!

And again, you’ll be asked to upload a photo of yourself or your ID with more detailed information, after which you’ll have to wait.

3. If Facebook unpublished a business page

If a policy violation comes from your business page, it’ll be unpublished by Facebook, i.e. nobody except you will be able to see it on the platform. Sometimes the warning looks like this:

Sometimes it looks like this:

To make it visible again, you can try filing an appeal. Click on “Disagree with the decision” or “Appeal” (depending on what message you received). Then wait for Facebook’s final decision.

If you don’t have time to wait or Facebook has deleted the page permanently, you can recreate the page by making an exact copy of the previous one. However, you should take into account the mistakes you made to prevent similar situations in future.

All the experience AliDropship’s team gains from managing our own shops helps us minimize the risk of getting banned from Facebook. It is also used to create Established Stores – unique dropshipping websites which have the most profitable products and active social media accounts. By purchasing one of them, you become a sole owner of an already working business!

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Dropshipping In Pakistan: What Should A Potential Business Owner Know?

Do you live in Pakistan and want to start a dropshipping business? Are you interested in how to run a successful business from Pakistan and how to sell goods to this country?

Nowadays dropshipping is extremely popular all over the world. Certainly, it’s due to the fact that the dropshipping business model doesn’t imply some difficult conditions. That’s why you can easily start dropshipping from any corner of the world.

And Pakistan is not an exception! Since we have noticed a growing interest towards dropshipping in Pakistan, we decided to light the issue of running a dropshipping business from Pakistan.

Today you will learn if dropshipping in Pakistan is worth starting, how to dropship goods to Pakistan, and what to pay special attention to in order to make the most of your ecommerce business. So let’s get started!

Why start dropshipping in Pakistan?

start business in Pakistan

As we have already mentioned it above, the dropshipping model lets you easily run your business from anywhere in the world. That’s why if you live in Pakistan, there are no reasons for you to give up such a profitable venture.

On the contrary, if you’re a Pakistani, there are several factors that are supposed to encourage you to build your dropshipping store and start gaining profit.

  • Pakistan is one of the largest country in the world

If you want to target mostly the residents of your country, here is good news for you: your potential target audience is wide enough. It’s due to the fact that Pakistan is one of the largest and most densely populated countries in the world.

  • You can target the whole world

One of the main advantages of the dropshipping business model is that you are able to target people from all over the world. Clearly, the population of Pakistan is a wide target audience. Meanwhile, there are no reasons for you to fixate on one country. It’s time to extend your influence into the whole world and benefit from this!

  • No investments = no risks

The dropshipping business model itself doesn’t imply massive investments. Why? It’s due to the fact that it doesn’t make you keep products in stock, hire staff, take care of renting warehouses, etc.

All you need to start your profitable dropshipping business is building an online store. And that’s it!

Accordingly, if you are from Pakistan, and you’re looking for a stable source of high income, a dropshipping business is exactly what you need!

Are you eager to know how to start dropshipping in Pakistan? Well, here is a step-by-step guide for you!

How to start dropshipping in Pakistan with ease?

start business in Asia

So if you’re from Pakistan, and you’re eager to start a dropshipping business, it is also not supposed to be challenging for, as well as for a person from any other country. However, there are several important features referred to your country of residence you should pay attention to.

Well, what should you do in order to start dropshipping in Pakistan?

  • Find a lucrative niche

First of all, you need to have a promising business idea. It’s essential for you to find a lucrative niche since this is the main aspect that underpins your potential success.

You can do it yourself. However, if you want to make the most of this stage, you can use your free-of-charge database that contains lots of the most promising niches to choose from.

By the way, recently, we have launched a new UNIQUE service – it’s Deep Niche Research. If ordering this service, our experts will find a lucrative niche for your business, meanwhile, you will get some more favors.

  • Consider your website design

If you want your online store to look perfect, meanwhile, be focused on converting as many visitors into customers as possible, you need a profit-oriented theme.

The good news is that AliDropship develops brilliant WordPress and WooCoomerce themes. On our website, you can find both free and premium solutions.

Please also pay attention to the fact that it’s a good idea to consider creating a logo and brand. Don’t you know how to build a strong brand? Here is a profound guide on creating a brand and making the most of it for the benefit of your business.

  • Build an online store

When you have already found a niche for your business, it’s necessary to build your online store. You can also do this yourself using our IT solution that is designed to help you customize and optimize your dropshipping business – it’s AliDropship Plugin!

However, based on our experience, we would like to recommend that you use one of our ready-to-launch or ready-made solutions: it’s Custom Stores, Premium Stores, and Established Stores.

If you want to learn more about each type of these options, feel free to read our in-depth article about AliDropship products. What’s more, you can also look at the chart in which we compared our stores. You may also get free consultation on this page, if you need it.

  • Find promising products and reliable suppliers

When you have built your online store, it’s time to find promising products to sell.

How to find trending products to sell? Feel free to use Google Trends, our large database of bestsellers, or our blog in which we share with you the most lucrative product ideas to sell on a weekly basis.

By the way, pay attention to the fact that beyond trending products to sell, you also need to find trusted suppliers. Fortunately, you can also find the list of time-tested dropshipping suppliers in our free database – it’s AliDropship Insights!

Moreover, there are two options for you that are DEFINITELY worth your attention. The first one is Winning Product & Ad Strategy. If ordering this service, our experts will find the winning product for your business and provide you with 3 video ads and 1 image ad materials, and a detailed guide on winning product ad strategy.

What’s more, recently we have launched an exclusive service – it’s Premium Products. This is your weekly source of actual bestsellers and powerful ads! So add the most promising products to your online store in a single click!

In fact, that’s it! When you have met these conditions, it remains for you only to start an ad campaign and sell!

What to pay special attention to when dropshipping from Pakistan?

dropshipping in Pakistan

So it’s clear that it’s extremely easy to start a dropshipping business in Pakistan. It doesn’t differ from starting a dropshipping business in the US.

Now it’s time to consider the very important aspects referred to the place of your residence.

  • Payment gateways

In order to let your customers make direct payments, you need a payment gateway.

In Pakistan, the most affordable option is 2Checkout. It works great in Pakistan so you can easily use it when starting and running your dropshipping business.

There is one more option for you – it’s EasyPay. It’s also used by large Pakistanian ecommerce companies. However, please note that it is NOT compatible with AliDropship Original Plugin. It can work only with AliDropship Woo Plugin.

  • Mobile shopping

If you are going to run a dropshipping business in Pakistan, it’s significantly important to make your online store mobile-friendly.

Luckily, if you start your business with AliDropship, there is no reason to worry. All the stores that are made by our experts are optimized for mobile shopping. So it’s going to be extremely convenient for your customers to make purchases in your online store!

  • Legal side

One of the most popular questions that Pakistanian newcomers ask is referred to business registration.

In general, a dropshipping business doesn’t always require registration. However, you need to check the domestic legislation of the country you live in.

In some cases, it’s even beneficial for you to register your business. Since a limited number of payment gateways is available for you as a Pakistani, it’s popular to register a dropshipping business in the US. Why can it be beneficial? Actually, if having an LLC in the US, you can easily get access to such payment gateways as PayPal and Stripe.

Final thoughts on dropshipping in Pakistan

If you live in Pakistan and search for a way to start a profitable business with 100% ownership, a dropshipping business model is exactly what you need!

As you can see, beyond the high income level, dropshipping is a promising business idea because it has lots of advantages when starting your venture.

So it will not be challenging for you to start dropshipping in Pakistan. What’s more, AliDropship is happy to provide you with several options of ready-to-launch and ready-made businesses, lots of services and IT solutions to help you customize and optimize your business. In case of using them, you can easily minimize your business participation in order to make only several clicks a day!

Well, do you still have any doubts on dropshipping in Pakistan? And in the meantime, lots of Pakistanian entrepreneurs are already starting and benefiting from OWN dropshipping ventures!

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How To Start A Business As A Teen: Action Plan For Young Entrepreneurs And Their Parents

Do you still go to high school but want to be a business owner? Or do you as a parent want to teach your kid how to run a small business? Keep reading to learn how to start a business as a teen.

Wondering how to start a business as a teen? Here’s why you should consider dropshipping 

There are adults who want their kids to be financially literate, and there are teens who want to become young entrepreneurs without having to wait till they graduate from college. Fortunately, nowadays you can start a business even if you’re an underage, and I’m not talking about running a lemonade stand.

Dropshipping provides a good opportunity for teens to learn how business works and to make money on their own. There are several reasons why.

1. No office renting

Even a lemonade stand requires a workplace of a sort, so occupying the yard sounds reasonable. But if you want to start a serious business as a teen, you’re going to need something more mature. Of course, one cannot expect the parents to rent an office.

From this perspective, an online business is a great solution for a teen entrepreneur. All you need is a PC or a laptop, and you can work from any place in the world.

2. No inventory requirements

All businesses sell products and services. Since few teens can provide services that adults can’t, the obvious choice is selling goods. But the traditional business model requires that you buy them in advance to stock somewhere and sell later.

In this case, you either have to turn your own room into a warehouse or rent a real warehouse, which is not cheap.

But in dropshipping, you sell first and buy after that. A dropshipping store promotes goods online and receives orders from customers. Only after that, the entrepreneur contacts his or her suppliers, buys the required product and asks the supplier to send it directly to the customer.

3. A smaller startup budget

Another advantage of starting a dropshipping business as a teen is the fact that you need a smaller starting budget compared to traditional business ideas.

One usually has to spend the lion’s share of the initial capital on purchasing goods from a wholesaler (or to invest it into manufacturing). Since in dropshipping it is not necessary, starting this type of business is easier.

4. Lower risk levels

Although dropshipping involves risks (just like any other business model), they are lower than when you buy first and sell later.

In dropshipping, one can test any number of goods without having to purchase them in advance. You do have to spend money on advertising products, but if people don’t buy, you just switch to another one. When you find the product that attracts a large number of clients, you start selling.

All this makes dropshipping a good way to start a business as a teen. Now let’s get to the key issues you will face and how to solve them.

How to start a business as a teen: legal and financial aspects of dropshipping for minors

Applying for bank cards

In any business, one has to pay a lot of bills. If you’re starting an online store, you’ll need to have a bank account and a card to do that. And that’s the first problem for a teenage entrepreneur.

As a matter of fact, even 6-year-old children can conduct financial transactions. When parents give their kid money and he or she buys a soda, that’s a financial transaction. The same principle applies to using bank cards. However, you can’t set up a bank account if you’re an underage.

The only way to own a bank card is to ask parents to do it for you.

In most countries, banks offer prepaid cards for teens. Parents set up an account linked to that card and deposit money on it. The teen who has the card can spend the money while the parents can see all the transactions in the account or a mobile app. Banks also allow setting certain limits.

This system works just like regular cash allowances except there’s no cash.

One can also add their kid as an authorized user on their credit card account. In other words, you simply give the child access to your credit card.

Most banks set minimum age requirements (usually teens should be at least 13 or 15). As a result, the child will get his or her own credit card linked to the same bank account.

It goes without saying that it is the parents who are liable for all the transactions their teen may conduct. So it’s a great idea to apply for a new card and ask the bank to lower its credit limit.

Buying domain and hosting

When starting an online business, you are going to need a website, which means you need to pay for a domain name and hosting.

The good thing is there’s no age restrictions on purchasing and owning a domain name. On the other hand, individual registrars have their own policies. But as a general rule, as long as one has access to a credit card, buying a domain should not be a problem.

Legally speaking, when teens pay for a domain or hosting, they do so with consent of their parents or legitimate representatives. Furthermore, when you purchase certain AliDropship solutions, it is us who buys a domain name and pays for the first year of hosting. Then we simply pass the name to the customer.

Integrating payment gateways

In order to start a business as a teen, one also has to install and register payment gateways so that customers could buy stuff with credit cards or by other non-cash payment methods. However, certain gateways impose age restrictions.

For example, to open a PayPal account, you should be of the legal age of majority in your state of residence or at least 18 years old if you are a US resident. That’s what PayPal user agreement says. 2checkout also requires that its customers be of legal age.

Stripe (another popular payment gateway) has softer restrictions. One can sign up for an account if they are 13 or older. However, the company also requires that the legitimate representatives also sign off on the account of their underage children.

So, age requirements can differ a lot depending on what payment gateway you prefer, but in all cases, a teen should be able to use the account created by his or her parents with no limitations. Of course, parents are the ones legally responsible for whatever their children do with the money.

Getting a Facebook business account

How to start a business as a teen

Our own experience with dropshipping stores has proven that promoting goods on Instagram and advertising them on Facebook are two very efficient strategies.

While most social media allow users to register with just their email or phone number, Facebook can be very suspicious, especially when it comes to creating a Facebook business account. In all cases, one has to confirm their identity, so an underage cannot have a business account under no circumstances.

Therefore, young people who wish to run a dropshipping website have to ask their parents to register a business account on Facebook.

Registering the business

When people ask how to start a business as a teen, they often look for tips on how to make a business plan, how to identify your target audience, how to get investments and so on. But few actually think about the legal side of the story.

If you don’t want to break the law and make the tax agency mad, you should legally register your business. But can teenagers do it?

They actually can. Most countries allow minors to register a business, but such procedures require paperwork. Even in this case, a teenager often has no or limited right to sign contracts. As a result, you can own a company but can’t run it.

One way out is emancipation – when an underage gets all legal rights of an adult, but I think that’s too much. Besides, if parents want their kid to become an entrepreneur, they can register the business to themselves and let the child take actual control of it. After the teen comes to age, the business can be handed over to him or her or sold for a token fee.

In any case, since all countries have different laws, you should consult a lawyer. But expect to take legal responsibility for your child’s business.

How to start a business as a teen: final thoughts

As you can see, it is possible to start a business as a teenager, but parents should be there to support their child. And not only legally! Even 30-year-olds who have never run a business need tips and recommendations from more experienced colleagues.

Starting a business venture is always risky and full of unforeseen challenges. And it’s great that there are people who want to learn these challenging lessons at such a young age and people who want to support them.

Those who want to start a business as a teen and are interested in dropshipping can choose the online store of their dream from multiple options and enjoy the world of opportunities it opens up for them!

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Meet Matisse Woo: An Eye-Catching WordPress Shop Theme

Are you looking for a really cool WordPress shop theme for your single product website? Do you want your ecommerce store to look very appealing and be highly profit-oriented? If so, all you need is Matisse Woo!

Nowadays single-product stores are gaining momentum among ecommerce entrepreneurs. In fact, there is a good reason for this!

However, if you want to get maximum profit from such a store, you need to pay particular attention to some of its aspects. And one of the most important one of both successful single-product and regular online stores is a theme!

So why is starting a single-product store a perfect idea for your business? How to choose the right WordPress shop theme with lots of customization options? And why is Matisse Woo your big ticket?

This is exactly what we are going to talk about right now!

Why is a single-product store a great business idea?

theme for single-product store

In practice, starting a single-product store can let you get a profitable business without extra concerns. Are you wondering why a single-product store is so beneficial? Well, let’s get this sorted out.

Here are the advantages of starting a single-product store:

  • There is no need to look for lots of promising products for your business

When you are running a regular online store, you need to look for a number of trending products to sell. What’s more, it’s necessary to find reliable suppliers who will provide you with those products. Beyond this, you have to update your product range from time to time.

  • It’s not necessary to waste your time on promoting several products at the same time

You will be glad to know that you can easily save your time not only when searching demanded products, but when running ad campaigns for them, too!

Definitely, the regular online store owners don’t promote all the items they sell. In most cases, they are focused on several most promising products. And when a user visits their stores, entrepreneurs do their best to make the visitors see the whole product range.

However, in case of a single-product store, it’s a lot easier to run ad campaigns. You have only one product and that’s it! And if focusing on this very product, you are highly likely to succeed!

  • It’s easier to be responsible for the quality of one product only

How to make an online store that is going to be reliable for your customers? Right, you should sell high-quality products only! In this case, you will easily minimize the number of refunds and returns and get only favorable reviews on your online store on a permanent basis!

It’s also highly important that for you as a single-product store owner it will not be challenging to check if the product you sell is of high quality since it’s only one in your product range.

Wondering where to find the most promising products for your store? Check out Premium Products – your weekly source of best-selling products AND tailored powerful ads! You can import this week’s hot product to your store in a single click, and launch money-making promo campaigns using the winning materials (texts, visuals, audience settings) we’re providing you with.

Matisse WooWordPress shop theme: what’s so special about it?

wordpress shop theme

When building your own online store, no matter if we’re talking about a single-product or regular one, you should pay close attention to several aspects. And your online store design is one of them.

Well, what commerce theme to choose for your single-product store? How to get both appealing design and focus on converting as many visitors into customers as possible? The answer is clear – it’s high time to get the Matisse WooCommerce theme!

So why is Matisse Woo a perfect decision for your one-product store?

  • Catchy hero image

Imagine a large product image at the top of the homepage: what can be more powerful in drawing your website visitors’ attention? Well, using such a banner, you can put the product you sell into the spotlight.

  • Nice description blocks

wordpress shop theme

What can be more important than description blocks? It’s due to this reason they are paid lots of attention to in Matisse Woo. They provide you with an opportunity to enrich your text content with eye-catching images, so the product you sell can easily shine!

  • Informative product details

theme for online store

Well-described product detail is your one more step to successful sales. And in Matisse Woo, special attention was paid to product details, so they are set out in a simple and convenient way.

  • Great visual review content

how to increase loyalty

Social proof greatly affects the customers’ interest in your store. So if you want your online store to look reliable for your potential customers, it’s time to place a trust element on your homepage. Fortunately, Matisse Woo provides you with an opportunity to do this with ease! What’s more, you can enrich it with images. Sounds tempting, doesn’t it?

  • Eye-catching customer gallery

wordpress shop theme

What can also help you convince your clients that they can safely deal with your store? Right, it’s a human touch to your online store! So increase your brand awareness by using the customer gallery in Matisse Woo!

  • High-converting checkout

high-converting checkout

What should a checkout look like in order to make users finally make a purchase? Definitely, it should be simple and intuitive. This is exactly what the checkout in Matisse Woo is! What’s more, it has built-in trust icons, urgency banners, etc.

So it becomes clear that Matisse Woo is your big ticket to the profitable ecommerce business!

How to get Matisse Woo for your website?

wordpress shop theme

Well, are you now interested in Matisse Woo? Do you want to make the most of your ecommerce business using this WordPress shop theme? If so, let’s check what’s necessary to get Matisse Woo.

First of all, in order to use Matisse Woo for your business, you need to have an online store. Do you have one? That’s great.

In case you still don’t have an online store, it’s high time to start your exciting dropshipping journey!

Then, you need to make sure that your online store is built on WooCommerce.

Is it? Awesome! You’re ready to get Matisse Woo from its official page.

Remember that at any moment, you can go to AliDropship Knowledge Base to see how to customize Matisse Woo, and use its potential to the fullest!

Appealing WordPress shop theme: final takeaway

As they say, there are lots of WordPress shop themes, but Matisse Woo from AliDropship is one of a kind.

We have found out that Matisse Woo can easily become the perfect decision for your business due to the following theme options and features:

  • Brilliant design
  • Simple and intuitive interface
  • Conversion-focus homepage
  • Social proof content
  • Trust blocks
  • High-converting checkout

That’s a way too tempting opportunity to miss out, isn’t it?

So do you want to get an appealing WordPress shop theme? Are you interested in making the most of your ecommerce business? If so, don’t miss a chance to get Matisse Woo!

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How To Run Ads On Pinterest: Tips, Types, And Examples

If you’re running a brand in fashion, beauty, fitness, or home decor, chances are you know how important it is to have a social media presence. Responsible for 74% of online purchases, social media is greatly instrumental in getting new brands and products in front of young consumers.

If you have a strong target audience consisting mostly of young females and have a very visual-driven brand (think close-up glamor shots of products, inspirational quotes, and bright, fun colors), then you can’t forget about Pinterest. Today, let’s take a quick look at why you should try advertising on Pinterest, what kinds of ads you can run, and how to set up a campaign.

Why advertise on Pinterest

Often forgotten about in the thriving golden era of Instagram and TikTok, Pinterest is an old-school social media platform that revolves around the idea of scrapbooking inspiration through “pinning” of images that inspire you.

With 335 million monthly users and over $1 billion in revenue at the end of 2019, Pinterest is the 6th largest social media platform around. It used to be the 3rd after Instagram and Facebook, but YouTube and Twitter have surged ahead while newcomers like TikTok have taken over.

However, one thing that hasn’t changed is the reach that Pinterest holds for female users, namely moms. According to eMarketer, 80% of U.S. women who are mothers and go online use Pinterest, and Pew Research Center reports that 42% of U.S. female adults use Pinterest. Plus, with 247 million users signed up from outside the U.S. (according to a Q4 shareholder report), it’s clear that Pinterest is still effective for a very targeted audience.

If you’re trying to appeal to mid-age women from all over, Pinterest is a must-have in your advertising and branding arsenal.

Types of ads on Pinterest

Like with platforms such as Facebook, ads on Pinterest depend on your objective type. On Pinterest, there are three: Awareness, Consideration, and Sales. You can set your ad type by format:

  • Promoted Pins

Pinterest advertising types

Build awareness to your brand’s items with these easy image posts.

  • Promoted Video Pins

Pinterest advertising types

Still-image not your thing? Up the message and visuals with video ads for greater engagement.

  • Promoted Carousels

Pinterest advertising types

Go from single image to multi-image to create a story or cohesive message with this kind of promoted post.

  • Promoted App Pins

Pinterest advertising types

Have an app for your business or website? Get more eyes on it by pinning a CTA for it on Pinterest. Learn more about this feature here.

How to create a campaign on Pinterest

If you’re ready to set about a promotional campaign for a new item launch (or expand a campaign from Facebook), you’ve got to create a business account on Pinterest by going to Pinterest Business.

Note that unlike with Facebook, Pinterest Business accounts are completely separate from a personal account. You do not need a personal account to have a Business account.

If you’re familiar with setting up Facebook ads, the Pinterest process is incredibly similar. There are just eight steps to get going:

  1. Create a new ad
  2. Choose goal for your campaign
  3. Enter your ad group details
  4. Target your ad audience and set your keywords, interests, and fine-tune user demographics
  5. Set your campaign budget and ad schedule
  6. Pick your post (“Pin”) to promote
  7. Review your Pin post name and destination URL
  8. Set up your billing info

Pinterest makes getting ad-ready a cinch with this step-by-step ad guide.

What’s trending on Pinterest

Pinterest is all about what’s hot and trendy and getting people’s attention (and pins). In the company’s Q4 report for shareholders in 2019, the scrapbook-inspired platform released 100 trends it foresaw for 2020. You can see from the above screenshot that pets, beauty, the great outdoors, art, and fashion are some highlights — and you find ways to formulate your brand voice or style guide or design to maybe skew towards any of these, especially if your business is centered on some of these niches.

For example, if your online store sells gear and accessories for hiking or camping, you can capitalize on the trend of traveling responsibly — pins items (and repin from other pages) on stuff about sustainability and camping with a minimal eco footprint. You can also share how to create fun weekend getaways in nature, for instance.

Examples of Pinterest advertising

Courtesy of social media professional Jess Bahr, here are 10 samples of ads on Pinterest done by brands:

Moo is a company specializing in personalized business cards.

Garnier promotes a line of hair products.

Thrive Market promotes a free product.

Express promotes mens clothing for a holiday.

Bark Box promotes its subscription boxes for dogs.

Honest Beauty promotes its skin care trial sets.

IKEA advertises multiple desks.

Ritz promotes a fun visual recipe for its crackers.

The Grommet showcases its collapsible water bottles.

Bed Bath & Beyond promotes its website.

SUMMARY: Despite the growth of other social media platforms, Pinterest is still a popular destination, especially for women (notably moms). If you want to expand your targeted branding, consider running ads on Pinterest, as the platform is a great way to boost your brand and products. Ads are easy to set up and manage thanks to a Pinterest Business console similar to that of Facebook. Once you’re up and running, you can use Pinterest advertising to elevate your dropshipping business’ visual targeting.

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Facebook Interest Targeting Guide: How We Search And Test Interests

Everyone advertises on social media and Facebook in particular. While there are many targeting options including age, gender and location, one has to pay a lot of attention to Facebook interest targeting as this method has proven to be really efficient.

We’ve talked about the importance of knowing your target audiences before. But learning who actually wants to buy your product isn’t that simple. AliDropship’s experience with self-owned dropshipping stores has taught us that interest based targeting is the most efficient way to reach potential customers.

In this article, I will cover a step-by-step method of Facebook interest targeting used by our team.

Facebook interest targeting step #1: Page post engagement (PPE)

The search starts with creating a PPE campaign, so choose “Post engagement” as your goal.

Facebook Interest Targeting Guide

At this point, you don’t want or expect to sell any products at all. It’s Ok, don’t freak out. We need it to collect data and understand who our ideal customer is.

But first, we need to create a post devoted to the product we’re going to advertise. Its purpose is to trigger engagement, i.e. likes, comments and shares. Such activities can indicate whether or not people are interested in the content. Later we can use the same post to attract actual customers, but right now trying to convert the audience will cost you too much.

Something like this should do.

Facebook Interest Targeting Guide

 

Why not create a Facebook ad right away? Because when you use an existing post for advertising, it accumulates likes and shares and advertising it again will get even cheaper. That’s why AliDropship’s team always creates posts first.

Now we’re going to start a Facebook advertising campaign to show this post to different people. But to whom? Here you’ve got two options.

1. Speculating on interests

If you promote a product belonging to a clear niche, it’s more or less easy to tell at least some facts about potential customers you want to target on Facebook and their interests.

If you’re selling a toolset, you can expect potential buyers to be interested in building, carpentry, renovating, car repairing, etc. It doesn’t mean you can’t be wrong about them, but it’ll narrow down your search to a few options.

Whenever possible, AliDropship’s team picks 5-10 interests in a corresponding ad set within a PPE campaign to narrow down the potential audience.

Facebook Interest Targeting Guide

2. Not speculating at all

Sometimes, products are just too… versatile? You can’t tell for sure what interests potential customers may share, which makes Facebook interest targeting at this point almost impossible. For example, what can you tell about this mop and bucket?

In this case, the team doesn’t set interests at all and focuses on other demographics.

In both cases, you also want to limit the audience to one or several countries. The team usually picks the US, Canada, the UK and Australia as these markets have lots of solvent purchasers and people there speak English.

As for other parameters (mostly gender and age), at this point, you want to widen them as much as possible unless you’re absolutely sure about the age and gender of your potential customers.

Facebook interest targeting step #2: Testing ad sets

Now it’s time to run the PPE campaign to test audiences. In order not to spend too much money, the team monitors the campaign’s performance and stops ad sets if they demonstrate poor results. One or two days is usually enough to collect data.

One can also make the ad sets stop automatically after they accumulate a certain number of impressions. We usually set the limit to 2,000 impressions. As for their daily budget, the team sets it to $5, which is usually enough to test the ads.

However, if certain ad sets perform well, keep them running even after the test because PPE campaigns are good for warming up potential customers.

Whether you picked a number of interests for the ad or not, Facebook will show you the general statistics that includes such demographics as gender, age, location, devices used, etc.

If you used not one but a number of creatives during the test, you can also pick the one with the highest numbers.

To know what’s good and what’s not, look at both CTR metrics (All and Link clicks). Higher numbers indicate that more people interacted with the ad or followed the link to your website. Also, pay attention to the cost per unique content view as you want it to be as low as possible. Other metrics are less important.

Facebook interest targeting step #3: Conversion campaign (test)

Although at this point, we already know some facts about our target audience, we can do better.

The team creates a new campaign and sets the goal to Conversions. We use the data received during the previous phase to narrow down the audience and create several ad sets. This time, we’re going to set one interest per one ad set.

If it’s a niche product you’re advertising, pick the interests you came up with when creating the PPE campaign. If the product was too “versatile”, now is the time to make up some interests for it.

We didn’t do it during the PPE phase because without having the slightest idea on what interests to choose, there’s a high chance Facebook will show the ad to completely uninterested people. But at this point, it’s Ok since we’ve already collected certain data and want to test potential interests.

When potential interests of your Facebook audience are unclear, you can analyze the existing customers of your competitors.

Use AdSpy to find Facebook ads promoting similar or identical goods or simply search for them on Amazon. Then read comments, visit the Facebook pages of random customers and check what they like and what pages they’re following. All this can give an idea or two on what their interests are.

I described this method in the article on finding a target audience on Facebook.

Facebook interest targeting step #4: Conversion campaign (final adjustments to your Facebook interest targeting)

During this phase, your ad campaign should start converting Facebook users and turning them into buyers. However, expect some of the interests you have chosen to work worse than others.

If they perform too poorly, turn such interests off and focus on the more successful ones.

Furthermore, now that you are certain about at least one or two interests of your potential audience, you can use Facebook interest suggestions to expand the list. Simply type in one of the discovered interests and click on “Suggestions”.

Another method of Facebook interest targeting is searching for pages related to your products with Audience Insights. You can find this tool in Facebook ads manager.

If the product you’re going to advertise is obviously associated with certain interests (like gardening or plush toys), simply choose it in the “interests” field and look at the “Page Likes” tab. Facebook will show you what pages gather most of the likes from people with this interest.

After that, you can check if the Facebook group’s name can be found among the interests in your ad sets. If there is one, your ad will target people who interacted with the given Facebook group.

After another round of testing, you will have quite accurate information on what interests work best with a given product on Facebook.

If you find Facebook interest targeting to be too much trouble, consider purchasing one ofAliDropship’s Premium Stores – precise copies of our own dropshipping websites with the best-selling goods within wide and profitable niches. Along with a store, you can also buy marketing materials including recommendations on target audiences and their interests.

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