How To Promote Your YouTube Channel In 2020

If you’ve got an Instagram, Twitter, Facebook, and maybe Pinterest…you almost have all your social media ducks in a row. But you may be missing out on one of the most dynamic and engaging ways to connect with your audience – YouTube. Yes, it’s the reigning platform for all things video, and is home to many “influencers” of today, but YouTube is also king of finding information such as tutorials, how-to videos, recipes, and so much more.

You can bring your brand to life, promote your website’s products, and build a great sense of community. And with more ways to connect than ever, let’s take a look at how to promote YouTube channel in 2020.

If you want to learn step by step how to get an account started on YouTube, check out our previous post on how to get started. Need help with optimization fields and keywords for your channel? Read our helpful post here and here to get up to speed.

Use site badges

Social media icons on the AliDropship website.

Probably, it’s the most basic (and seemingly required) tactic for retail websites now. Adding icon badges to your website will help any site visitors know that you have an account for a particular social platform.

Cross promote on your platforms

Popular Vine star David Dobrik links his YouTube channel in his Instagram bio.

Retail vlogger Retail Archaeology mentions a new YouTube video in IG Stories.

Follow any influencers? Many link their newest YouTube video or channel link to their bios on Instagram or Tweet out a link on Twitter to drive traffic. If your brand has just released a new video, you can use this tactic. Want to keep your website URL in your bio? Simply create a video post on your feed or an Instagram story.

Build a presence on the Community tab

How To Promote YouTube Channel In 2020

NYC-based tour guide Sarah Funk polls a question on her Community tab.

Skit channel Smosh promotes a sale on its Community tab.

If your channel reaches 1,000 subscribers, you may notice that is a Community tab appears on your channel. Note for some channels, you may need to enable this feature, and it can take up to one week to populate. Google has more information about this here.

Community is essentially like what IG Stories is on Instagram. YouTube’s Community tab is designed to help creators engage with audiences outside of their videos. This can be done with features such as polls or images and text. Some YouTubers use Community as an aside to connect more personally to their audience and fans. As a brand, you can utilize this to show behind-the-scenes information or start a conversation about your video content. Just make sure it’s different content than what you have on your other social channels!

How To Promote YouTube Channel In 2020

Animal care channel The Dodo pins a comment in its Community tab. Image credit to Social Media Examiner.

Like with YouTube video comments, you as the creator can pin a comment to the top to facilitate discussion. This can increase the engagement of your Community.

Collaborate

How To Promote YouTube Channel In 2020

AMSR YouTuber Goodnight Moon mentions a website she is collaborating with.

One of the most basic forms of promoting one’s YouTube channel, collaborations are popular tactics among brands and influencers alike. Whether a sponsorship with an in-person collaboration on a video, collaborations help boost credibility and exposure to the audiences of both channels involved – a win-win situation.

You can collaborate with an influencer and have him/her mention your website for its purchases. For more extensive coverage, you could give the influencer a few items from your website for free. In return, you could ask him/her to mention your social media handles and website. You can even instruct them to specifically link your channel on their screen and in their description box for the sponsored video – this is a great tactic for boosting your YouTube channel. We especially recommend this method for dropshipping store owners for one simple reason. The thing is, most of them are individuals running just a website, and not a full-on team like a traditional ecommerce business.

Engage in the comments

Lifestyle influencer Brett Conti interacts with comments.

How To Promote YouTube Channel In 2020

Our very own AliDropship team is very responsive in video comments.

Yes, it sounds almost like a “duh” move, but you’d be surprised how many brands or influencers do not respond to comments. While you can’t respond to every comment, it’s smart to use your video comments as a way to gauge how viewers view your content. Oftentimes, people give suggestions on how to improve or what isn’t working – or they’ll share how much they love your videos – so comments are a goldmine of feedback. They’re also great for letting fans feel heard and appreciated. So, like with other social media platforms, be sure to give YouTube comments “likes” and responses.

Get in on the right groups/websites

This “Gym workout fitness” is an example of a private Facebook group.

Nerd Fitness is an example of an online forum community you can join.

One other suggestion here is to find groups and places online and start commenting and engaging with people BEFORE you start posting links to your videos. Note some groups or websites will require asking for permission or signing up before posting. Similar to niche research on Instagram, scouring places like Facebook groups or fan groups online can help you utilize grassroots marketing for your YouTube. And we suggest researching before posting because you’re less likely to be seen as spam if you have prior engagement on a website or chat community. Who wants a user/comment out of nowhere with a link to their own channel, right?

If you run an online sports store for example, you can find online forums for fitness and create an account to connect with people. You can find fitness chat groups on Facebook or YouTube channels for fitness and workouts and comment and engage. Over time, you can share links to your channel’s videos and you can attract people to your channel page.

Organize your channel

How To Promote YouTube Channel In 2020

The AliDropship channel has a featured video as well as a playlist of videos right underneath.

Doctor-turned-media personality Dr. Mike features many playlists to organize his uploads.

Think of your YouTube channel as a TV station. TV stations have playlists that they synchronize to play segments, commercials, and such. So organize your video content into easy-to-navigate lists that in turn, will expose viewers to your other related content.

Now note YouTube’s algorithm naturally will feature your channel’s videos on the side when a viewer is already watching a video of yours, but there are still ways to increase the exposure and setup of your channel.

As seen above with our very own channel, we have what is known as a featured video. This is a main video that stays on your channel’s main page and auto-plays whenever someone visits. You can set a different video to show for new visitors or returning subscribers – check out this step-by-step video to learn how.

You also may have noticed all those playlists that we showed with Dr. Mike. Playlists are for you to organize your content so viewers can focus on a specific topic or type of video you create, in turn, enhancing their experience on your channel. Want to structure your YouTube content? Just watch this helpful walkthrough video.

Thumbnails and titles

Food channel Bon Appetit uses straightforward titles and engaging screencaps.

Tech personality Nick Nimmin uses a consistent thumbnail template with bright text font.

The thumbnails and titles of your videos are the visuals viewers use to gauge if your videos are interesting or not. So, it’s crucial to utilize these to engage your audience. Create mysterious thumbnails. Use emoticons or infographics and use fun fonts. Try to keep your thumbnail style consistent so your video feed looks clean.

With titles, keep them digestible, and alternate some in the form of questions and some with numbers in them to give a quantitative descriptor. “5 Great Instagram Ideas, 3 Must-Have Apps for Business Owners” is a good example! Also try using fun, eye-catching adjectives like “amazing” or “awesome” “must-have” to emphasize a sense of excitement. And keep your video titles within 70 characters to avoid having them cut off by YouTube’s algorithm.

And remember that as a brand – be straightforward with your videos, and try to avoid clickbait screencaps or titles. Clickbait is a form of using misleading titles or images to “trick” someone into viewing or clicking your content.

SUMMARY: Considering how to promote YouTube channel, remember it is about building a sense of community with content that is organized and visually-engaging (and of value). Your channel should also be SEO-friendly with engaging titles and thumbnails. Gain subscribers and traffic by cross-promoting your YouTube on your other social media (and your own website) but also by utilizing grassroots marketing methods on niche-centered chat groups or forums.

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Dropship Stickers: How To Gain From Small Stuff

Are you looking for a stable source of high income? Don’t you believe it’s possible to build your financial empire with small stuff? If so, it’s high time for you to learn how to dropship stickers right and benefit from that!

If you are eager to start your own profitable business, but you don’t want to deal with something big or technically complex, it should be interesting for you to learn more how to dropship stickers and expand your business in order to get sufficient income.

And since there is a strong and stable demand for different stickers, we’ve decided to examine how to start and run a sticker dropshipping store backwards and forwards.

Today we are glad to tell you whether it’s profitable to dropship stickers, how to start such a dropshipping store right, what items to sell, etc. Beyond this, there is a bonus for you: we are going to provide you with the list of 80+ trending products to sell and get maximum benefit from your business!

So let’s get it started!

Is it profitable to dropship stickers?

Do you think that it’s impossible to make a fortune with some small things like stickers? Well, that’s not true!

In fact, there are lots of profitable niches to work with small stuff. And if you start dropshipping stickers, this is one of the most promising ideas for your business nowadays.

Don’t you believe it? Then, let’s check up what Google Trends can tell us about stickers and their popularity worldwide.

sticker search request

And Google Trends claims that the popularity of the ‘stickers’ search request is over the roof recently. Does this mean something to you?

Well, let’s go further. Here is one more advantage of stickers dropshipping. Actually, if we are looking for a profitable niche, we can find the one with some two or three hot products. And if we speak about stickers, this is a prime example of a product category with lots of trending items to sell.

Just try to choose stickers, sort the results by the number of orders, and voila. You will see that there are dozens of products with a large number of orders. In practice, not every niche can boast about this.

BTW, beyond this, there are some more significant pros of sticker dropshipping for you to benefit from!

  • It’s almost impossible to damage stickers in transit since we are speaking about adhesive paper
  • You can easily bring the average order value in case you group the products in the right way
  • You have an opportunity to sell not only stickers with pre-set patterns, but also let your customers create unique designs and print exclusive stickers

Actually, there’s more. And it’s already clear that it’s an extremely promising idea to dropship stickers, isn’t it?

How to start dropshipping stickers?

Okay, if you’re eager to start dropshipping stickers, you need to know how to do this right and get the maximum benefit from this business.

Basic

First of all, you should note that there are different kinds of stickers. On the market, there are wall stickers, decorative post-its, motorcycle stickers, protective shields, etc. And nothing can make you focus on just one particular type only.

What’s more, we have already mentioned that you have an opportunity not only to sell pre-set stickers, but also let your customers create post-its with unique designs! Cool, isn’t it?

It means it’s a bid for a larger target audience. In practice, in this case you are going to target not only those who just want to buy a sticker for their vehicle, for example, but also those who want a unique product.

So you make your target audience increase several fold. And it’s logical because nowadays stickers are widely used all over the world: they are in a high demand among entrepreneurs as well.

Although you can be sure that selling pre-set stickers is a profitable business idea, if you provide your customers with an option of creating unique stickers, this is going to be your gold mine!

Trending products to sell

Certainly, if you want to get a smooth start in dropshipping stickers, you should know for sure what exactly to sell in your online store.

Actually, if you resell stickers, you are likely to know that there are lots of different stickers: wall stickers, vehicle stickers, nail stickers, etc.

What to choose and focus on? And the point is that it’s up to you since the majority of these product categories have the same capacities. Meanwhile, nothing stops you from dropshipping all the types of stickers!

Stationery stickers

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Let’s speak about regular small-sized post-its. They are mostly interesting to teens who buy them for their notebooks, diaries, etc. In practice, they don’t cost a lot, that’s why they are extremely popular worldwide.

Decorative stickers

profitable business niche

Online stores often separate decorative stickers from stationery ones. Probably, decorative stickers are the same things but designed for a wider audience.

Toy stickers

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It’s all easy with toy stickers: as a rule, stickers with cartoon characters are in a strong demand nowadays! Just take a look at the number orders. Great, isn’t it?

Wall stickers

resell post-its

Lots of people are looking for ways to decorate their homes, work spaces, etc. That’s why wall stickers are so popular nowadays!

Vehicle stickers

motorcycle stickers

Well, if we are speaking about vehicle stickers, this is a lot more interesting. The point is that car and motorcycle stickers can serve two functions: decoration and protection. Some people even use stickers in order to hide some vehicle defects. And since these stickers are mainly sold at a very low price, you should definitely consider them when dropshipping stickers!

Custom stickers

unique stickers

And here is one of the most interesting types of post-its – it’s custom stickers!

Certainly, you are supposed to dropship increasingly popular stickers on the market for the maximum benefit. It’s already your bid for success. But how to make the most of your sticker dropshipping business?

So we would recommend you consider the option of custom stickers. Actually, there are lots of suppliers who are ready to print stickers with your own designs.

How does it work? In practice, your customers provide you with the designs for their stickers, choose the size, and the number of stickers required. Please note that if you deal with custom stickers, there is such a thing as minimum order quantity (MOQ).

It means that your customers will not be able to order 1-3 stickers. Meanwhile, they don’t have to purchase several thousands of them. So you need to find a supplier with minimum order quantity, that’s it!

How to focus on the long-term benefit?

Actually, dropshipping stickers implies dealing with hot products and a broad target audience. But what if you need more benefits? In fact, if you dropship stickers, it’s quite possible!

If you have successfully started dropshipping stickers, expanded your business and you’re ready to make the most of it, feel free to consider the subscription business model.

The point is that dropshipping stickers fits the subscription business model perfectly. For example, you can target cartoon fans, etc. And each week, these fans will receive stickers with one of their favorite cartoon characters from you. Sounds tempting, doesn’t it?

If you successfully launch the subscription business model in your online store, you can easily set a course for a long-term development and get a stable source of high income. So what else do you need?

How to dropship stickers right: final takeaway

If you think about starting your own profitable business, we highly recommend you consider dropshipping stickers.

As you can see, if you dropship stickers, there are lots of opportunities for you. You can work with pre-set stickers from reliable suppliers, or let your customers create their own unique stickers. And this is great when you let people create something unique, isn’t it?

Moreover, you can easily launch a subscription business model with sticker dropshipping and get a long-term benefit. Doesn’t it sound tempting?

It turns out, dropshipping stickers is a highly promising niche with its unique features. Well, do you want to start a profitable ecommerce business with 100% ownership? Then, it’s high time to dropship stickers!

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Meet AliDropship Plugin – Best WordPress Solution for Dropshipping with AliExpress

Welcome to our AliDropship Plugin review! In this article, we will go over the basic settings and features of this game-changing plugin for dropshipping business owners.

AliDropship Plugin review: an introduction

To begin with, let’s make a quick overview of this exciting solution!

As you can see, AliDropship plugin is a user-friendly tool specifically created for both experienced and novice dropshipping entrepreneurs from all over the globe.

With its help, you can connect your online store to AliExpress and:

  • Import AliExpress products to your store in one click
  • Automate core business management operations (orders fulfilment, package tracking, products’ pricing, etc.)
  • Use a range of integrated marketing elements that help your store perform better
  • Manage and track your store operations from one convenient dashboard
  • And many more!

In other words, even if you don’t have any IT or ecommerce experience, you can easily make your first guided steps into the promising world of dropshipping – and watch your business run on autopilot.

Curious to know how exactly it’s working?

AliDropship Plugin installation and setup

Are you assembling your dropshipping store on your own?

After you have successfully downloaded WordPress, installed it, and set up the AliDropship Plugin, you need to go to AliDropship menu and enter your personal license key to activate the plugin.

After the successful activation, you will get access to all Plugin sections and can check your main Dashboard. Here you will find information about your recent orders, traffic stats and other in-store activities.

alidropship plugin review

To get a more detailed information about your Sales and Traffic, visit the Reports section. Simply connect your Google Analytics to the Plugin to get a detailed data about your visitors and traffic sources.

Note that the AliDropship Plugin features built-in themes that you can easily customise and set up according to your own preferences. All themes are mobile-friendly and have professional stylish design to meet all modern requirements and trends of successful online stores – go here to view them all!

Need professional assistance? We can set up AliDropship Plugin for you and even help you with primary website setup – just leave us a message 😉

AliDropship Plugin review: how it automates product-related tasks

As we already mentioned, the best thing about AliDropship Plugin is its ability to automatically complete daily management tasks that are an integral part of your dropshipping routine. Let’s start with product-related operations it performs!

Product import

With AliDropship plugin, you can easily search and import products to your site.

Specify categories, keywords, purchase volume and other filtering options to find the best products. Or just visit AliExpress.com, find a necessary item and import it directly in your site in just one click using a special Google Chrome extension that comes with the Plugin. A desired product will appear on your site instantly with all variations, images, description, stock information and pricing details.

You’ll be also excited to know that you can fill your dropshipping store with carefully picked and edited products from AliDropship curated database! Watch the video below for more details.

Oh, and here’s one more thing! Together with the products, you can also import reviews on your site directly from AliExpress.

Product updates

You don’t have to worry about changes in products prices, variations and inventory that happen on the AliExpress supplier’s side. The Plugin’s auto updating system is keeping your product info fresh with the latest data from AliExpress.

Pricing setup and updates

AliDropship Plugin features a profound system for pricing markup – the amount added to the cost price of goods to cover overhead and profit. After you determined the rules, all new products that you will import in your store will have prices according to the formula. If you need to apply the formula for existent products on your site, you just click update button.

You can show prices in different currencies on your site and also activate Rounding option and Assign cents. For example, if the product price is $4.19, it will be converted in $4. If you assigned .99 cents, this amount will be added to the final price.

AliDropship plugin review: managing orders

With AliDropship plugin, you can forget about ordering every product manually and entering your customers’ details each time.

When you receive an order, just go to Orders section, open order details page and click ‘Place order automatically’.

The plugin will visit AliExpress and create an order for you automatically. It will select necessary product variations, add items to your shopping cart and fill your customer’s shipping details on the checkout page. You just need to click confirm button to complete a purchase.

AliDropship Plugin review: built-in marketing elements

Some necessary marketing tools are also available with the Plugin and include following options:

Email Lists

The Plugin collects not only the emails of your customers but also email of users who leave their emails on your site but did not complete a purchase.

Discount Coupons

Run sales and promotions by offering coupon codes that save customers money. You choose whether the discount is for dollars off, a percentage off, free shipping, etc.

Abandoned Cart

When your store visitors abandon their shopping carts, it means that they leave your website without completing the purchase – but with some items already added to their carts. The best way to recover these abandoned carts is to send these visitors emails encouraging them to go back – and that’s exactly what the Plugin does. You can use a set of pre-loaded professional emails or create and add your own templates.

AliDropship Plugin review: what else is there?

Another great feature of AliDropship Plugin is AliExpress Cashback system. The cashback scheme works as follows: you use a special affiliate link and purchase the desired products. After the products are delivered, part of the cost is returned to you on your affiliate account. Then you can withdraw your money, getting an additional bonus to your main dropshipping source of income.

To activate this system, you just need to register with AliExpress Admitad or AliExpress EPN network, get your affiliate link and place it in the special field on Plugin settings.

Once you get an order, you visit Orders section and click Place Order button. If you setup your cashback URL before, you will be redirected to AliExpress through your affiliate link. You buy an item for your client and automatically get from 7 to 15% commission on your account.

What’s the conclusion? AliDropship Plugin is a wonderful piece of dropshipping automation software that lets you dedicate your precious time to anything you want without compromising your business management! Isn’t that the business opportunity you’ve been looking for?

Get the Plugin and Start Your Dropshipping Business Right Away!

 

Get the Mostcontact

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The Truth About Dropshipping: 13 Typical Mistakes You Don’t Want To Make

The truth about dropshipping is that, just like in any other business, it will work best if you put some effort into it. With little or no experience, entrepreneurs tend to repeat mistakes all beginners make – but that’s not a problem! As long as you get guidance from someone who already have the experience of dealing with these issues, your store will be just fine.

When AliDropship launched its first self-owned dropshipping stores, we had two goals. First, to test the AliDropship plugin and other in-house solutions and improve them. Second, to test marketing strategies, promotion materials, niches and products.

Now, our Ecommerce Department keeps doing in on a daily basis. In articles like these we share the results with our readers.

This time, we’ve prepared the list of 13 dropshipping mistakes that are common in the industry – and that we came across personally. Now that we have in-depth experience in sorting them out, we’d love to share our professional insights with you.

1. Ignoring price spikes on AliExpress

As you know, the AliDropship plugin can automatically change the prices in your dropshipping online store depending on how they change on AliExpress. But just like in any other store, these prices and the shipping costs never stay the same.

It’s great that you don’t have to check the prices for each and every product on your website. But when it comes to items you’re promoting right now, ignoring these fluctuations can turn an advertising campaign into a disaster.

For example, if the shipping cost on AliExpress suddenly goes up by $5, your buying this product will cost you not $10 as before, but $15. In some cases, it can completely “swallow” your margin or even push you into the red. That’s why you should keep an eye on the price and either change it on your store or look for another supplier when something  like this happens.

2. Ignoring the cost of conversion 

Beginners often estimate the potential expenditures for a given item by summing up the wholesale price on AliExpress, the shipping cost and taxes. So, anything above the result becomes your profit margin.

But the truth about dropshipping is that this kind of math does work if customers come from your organic traffic, i.e. mostly free audiences who found the website in Google. Most sales actually come from advertising. And that is never free.

The cost of conversion is a parameter that tells you how much you paid for converting a single user into a buyer. Or, in other words, how much you paid to make this person buy from you.

According to AliDropship team’s experience, the cost of conversion can sometimes be as high as $20. So, make sure to take it into account before setting the prices.

3. Selling cheap products in single units

It seems like a good idea to find affordable goods on AliExpress to sell them at a huge markup. For example, this toy is really cheap.

So if you start selling it, the profit is going to be enormous, right? We used to think so too.

The problem is customers usually buy only one unit of such products. Because of the cost of conversion, attracting buyers becomes really expensive – and all you achieve is a single sale. It’s often not worth it.

It doesn’t mean you can’t or shouldn’t sell affordable goods. After all, as long as buyers come from organic traffic, it’s totally OK. But if you want to advertise the product, you’d better choose goods that people buy in quantities.

4. Spending little and expecting hundreds of sales

Sales don’t come from nowhere. Yes, plenty of people share their success stories telling everyone how much dropshippers make. But most people don’t ask how much these dropshippers spend on advertising.

As a result, there’s a perception that all you need is to pay $50 for a campaign and then wait for the money to fall right on your head.

Unfortunately, it doesn’t work this way. The truth about dropshipping is that you have to pay to attract customers. Nowadays the team spends hundreds and even thousands of dollars on a single Facebook campaign and that’s normal as long as it generates sales. If it doesn’t, we turn it off before the expenditures get too high.

The small sums you can see on the screenshot are the ad sets that didn’t work, so we had to turn them off. The larger sums are what worked well, so we kept them running.

5. Spending much while seeing no results

The opposite example of dropshipping failure is when the owner of a store keeps spending money on promotion even when these efforts bring no results.

Of course, you have to be patient with your dropshipping online store and experience helps a lot here. But common sense works well too! If it’s been a week and you’ve spent three hundred dollars to get only 2 sales… STOP RIGHT NOW!

One of our team members said it sometimes feels like playing black jack or other gambling games. You just keep telling yourself that luck is going to come and you just have to keep betting.

Be real. Stop when it’s obvious that the campaign isn’t working.

6. Jumping to conclusions

Although I said that by dragging feet and postponing the decision to turn a campaign off, you only make it worse, hastiness is just as bad.

Back when we started experimenting with dropshipping stores, we made a few mistakes of this sort. When an advertising campaign results in a sale in less than a day after the launch, of course your first urge is to increase the budget. Why, it’s working!

And that’s when things start to get really bad. Days pass, but the very first sale remains the only one, and you realize that the decision was premature.

Same goes for situations when you decide to turn off ad sets too fast. If you don’t have a lot of experience and can’t tell for sure if a campaign is a failure, then avoid snap decisions. Wait at least a day or two before making a decision.

7. Not preparing your dropshipping online store beforehand

Let’s suppose you have launched several advertising campaigns on Snapchat, Instagram, Facebook, etc. And they’re doing great: lots of people click on the ads and visit your site and… only few of them buy. Why? Maybe because the site isn’t working properly.

In online business, it’s very important to make the site as comfortable as possible. After seeing an interesting ad, people will come to your store and try to buy something. But the truth about dropshipping and similar online businesses is that you can lose potential customers at any moment. If the site is slow or buggy, or the payment gateways aren’t working properly, they’ll leave.

One must also pay special attention to the corresponding product page, as this is where your leads will come. A product page must be perfect so as not scare away or disappoint potential buyers.

Advertising is very much like inviting guests. You clean the house, cook the dinner and decorate the place before the guests arrive.

8. Not testing anything

Any business requires market research, and even in this case there’s no guarantee your prognoses will come true. The truth about dropshipping is that you don’t have to buy or manufacture products before trying to sell them. That’s a huge advantage, but you still need to test them.

Inexperienced dropshippers often ignore this advantage and invest tons of money into advertising what they think is going to succeed. In the meanwhile, testing dropshipping products can save you a lot of money.

9. Not remarketing

Even if you launch the best ad ever created on Earth, only a few percent of the audience will actually buy anything. Most likely, out of 100 viewers only 2-5 will make a purchase. But it’s a mistake to think that the other viewers are lost forever.

There are plenty of reasons why people decide not to buy anything.

Certainly some of them don’t need your product and there’s no way you can change their mind. But sometimes a person simply doesn’t have the required sum of money at the moment. Other people want the product but would like a discount. Some even decide to make the purchase later but forget about it.

Whatever the case is, by remarketing the audience, you can make lots of sales for little money.

10. Having only one dropshipping supplier

It’s not easy to find the right supplier as you have to consider a number of factors and even that doesn’t guarantee the guy is reliable. No wonder many entrepreneurs stop looking after finding one.

However, relying only on one supplier can lead to a huge dropshipping failure. It’s a matter of diversification: safety comes from variety! If something happens to one of them, you can quickly switch to another one. If you lose one product, you will still have plenty of others.

To find the best, time-tested suppliers and their products on AliExpress, try our free database, AliDropship Insights.

11. Not trying to increase the average order value

Average order value is how much money you earn with one sale. It matters because, as I mentioned above, attracting a customer usually costs money. That’s why after you succeed, you want that customer to buy as much as possible.

But many beginners are happy with selling a single product. In the meanwhile, they lose the opportunity to make their dropshipping online store even more profitable.

12. Targeting too narrow audiences

At the first glance, targeting seems like a simple task. You’ve got a product and you need to find people who would buy it. For example, if I sell toys, I’m going to advertise them to parents.

Of course, it’s the right decision, but often the obvious audience appears to be too narrow, which causes low profit. In the meanwhile, if you test target audiences (even those that seem to have little to do with your product), you may discover unexpected opportunities.

13. The ultimate truth about dropshipping: people often give up too soon

Most people fail at first, even the talented ones! But we learn from failures, gain experience, get better and wiser.

Our team members used to make mistakes too! Even today they take risks and fail from time to time, but that’s Ok. Business is not a straight highway, but an alpine path with slopes and turns. If your very first experience resulted in no sales, it doesn’t mean you should give up!

The truth about drpshipping: bottom line

Dropshipping isn’t one of those “how-to-get-rich-quick” schemes. As you can see, people make lots of mistakes, miss opportunities and fail to realize their failures.

But that’s how business works. You learn from other people’s mistakes and from your own. With time you will get enough experience and knowledge to make a successful dropshipping online store.

So, the truth about dropshipping is that it requires work. And AliDropship team is always here to help you with tips and recommendations as well as our solutions and services. How would you like the opportunity to become an owner of an already functioning and profitable online business made and managed to the best of our ecommerce knowledge?

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Going To Dropship Watches From Your Store? Read This First!

Are you wondering how to dropship watches and what to learn about this industry before you begin? We cover it in today’s article!

“Why not start dropshipping watches?”, thinks an average eCommerce newcomer while choosing a store niche.

Why not, indeed? As seen from the dropshipping preferences analysis we made as of year-end 2019, fashion accessories are a common choice of dropshipping store owners.

For you, it means that the market segment competition is getting a bit tougher with every newly registered entrepreneur – and the challenge is getting more and more interesting!

It’s easy to see why: according to Statista, the revenue in the watches market segment in the USA amounts to $9,387 million in 2019, while the segment is estimated to grow annually by 0.8% in the period from 2019 to 2023.

dropship watches

In Europe, the market situation is even more promising. As Statista reports, the revenue in the watches segment amounts to $13,504 million in 2019, while the segment is expected to grow annually by 1,0% in the period from 2019 to 2023.

dropship watches

So, this market has a really impressive potential, even though it might seem to be a little bit too competitive. There’s no reason to turn down this dropshipping idea just because lots of people have already picked it. With the due approach, you can make it work – let’s see what you can do!

Want to sell the hottest and most demanded items only? Receive WEEKLY updates on the most popular items on the market – and get every week’s bestsellers imported to your store AUTOMATICALLY!

How to dropship watches: think your store idea through

Okay, so, the first thing for you to consider is the way you’ll appeal to your potential customers.

Here, I’m not even talking about creating a competitive advantage that would make you different from other market players.

Instead, I’m talking about the core reason why people will buy from you. Knowing the basic motive behind their shopping actions, you’ll find it easier to create a compelling product offer and come up with an effective marketing strategy.

In today’s world, especially for the people in the developed countries, the watches’ core value is not the ability to show the time – mobile phones and other gadgets perform this function pretty well.

So, there’s no need for customers to buy watches just for the sake of owning an object that shows the time. As you can see it from the graph below, less and less people are looking for watches ‘in general’.

google trends

Instead, they are looking for some specific types of watches: as you can see, the search queries below stay quite stable over the course of time. Even if there aren’t significant spikes in people’s demand for these types of watches, they are still consistently interested in them.

dropship watches

What’s the conclusion?

It’s not a good idea to just dropship watches in general. Instead, it’s necessary to pick a well-defined type of watches (for example, antique style watches, cute watches, water resistant watches, etc.).

To narrow down the list of options, you can do the following:

  • Use Google autocomplete function to look for the interesting options

how to dropship watches

  • Check out Google’s Related queries at the bottom of the page to get even more ideas

buy watches online

  • On AliExpress, filter the search results by the number of orders to see if the product type you’ve chosen is really demanded by customers

how to dropship watches

And, speaking of evaluating AliExpress offers, let’s discuss the next thing I wanted to cover today!

Pick the watches to dropship carefully

So, you’ve made up your mind on the type of watches you want to sell online in your dropshipping store.

Great! Now, it will be easier for you to come up with a smart branding strategy and target the right people.

Quite importantly, it will also be easier for you to select the right products to dropship from AliExpress: let’s go over the main criteria to follow!

Avoid branded watches

Look at the example below: does it look authentic to you?

dropship watches

 

With its price of $1,40, it’s not likely to be a branded product, right? Moreover, AliExpress policy doesn’t allow selling actual branded items on the platform, so this one is definitely a questionable choice.

Do you want to offer this product to your potential customers just because it’s pretty and promising in terms of a price markup? And do you want your buyers to get angry because of your dishonest actions and their unmet expectations? I don’t think so.

Avoid watches with a confusing brand image

Look at the picture below:

resell watches

In this case, we see a beautiful photo of a really high quality – it’s a perfect find for a single product page in a dropshipping store, right? But, try to read what’s written above the clock hands – does it make sense to you?

Will your clients like the idea of wearing an accessory with meaningless writings? Nope, they won’t.

Of course, nearly all the products in the AliExpress Watches section have some kind of a brand image or logo on them. Still, you need to focus on the items with ‘legible’ brands – the ones that make the viewer think it’s a high-class product from a trusted manufacturer.

See if the product has the ePacket shipping option

What does it mean and why does it matter?

ePacket is an affordable shipping method that lets the sender deliver the parcel in 7-15 days on average. Thanks to its low cost, you won’t have to charge your customers extra sums of money for the order delivery.

What is more, tracking codes are available for ePacket parcels throughout their journeys. That’s a huge benefit: as a rule, the tracking codes provided by cheaper Chinese postal services stop showing the parcel status as soon as it leaves China, which is absolutely inconvenient for you and your buyers.

How can you check if an AliExpress supplier can send you this product via ePacket?

Just install free AliDropship Google Chrome extension and use Google Chrome browser to view AliExpress pages. This is what you will see:

start to dropship watches

The items with the ePacket option available will be marked by a green bar. If you mouse over this bar like I did with the 3rd item, you’ll see the shipping cost and delivery period valid for your selected destination.

Quite convenient, isn’t it?

By the way, AliDropship Google Chrome extension can help you with lots of other product-related decisions you need to make. It can show you cheaper variations of the product you are interested in, make you familiar with the item and seller rating, and many more. Check out this article to learn how the extension will support you on your dropshipping journey!

Read buyers’ reviews

Do you view watches as a technically complex product?

Maybe, it’s not so complex, especially if we’re not talking about smartwatches. But, different watches’ models might have specific details (magnetic straps, water/shock resistant frame, luminous hands, etc.) that require a buyer’s special attention.

As you don’t see the item yourself, you don’t have the opportunity to evaluate its quality by your own efforts. So, how can you make sure it’s worthy of being added to your store?

That’s when real-life customer reviews come into play.

how to find bestsellers

Looking through a product page on AliExpress, you need to read the buyers’ reviews really carefully. It will let you understand whether the item is convenient in use (what if it ticks too loud or feels too heavy during wear?) and fault-free.

By the way, the already mentioned AliDropship Google Chrome extension can help you with this task as well. One of its features is an automatic collection of the photos left in AliExpress buyers’ reviews. A quick glance on these pictures can be enough to understand whether the buyers are happy with the product.

find products to sell

Dropshipping smartwatches: is it worth starting?

If we start speaking about dropshipping watches, we can’t forget about smartwatches. So are they going to be profitable in terms of dropshipping?

Definitely, they are!

The point is that smartwatches is a product that is rapidly gaining popularity nowadays. And that’s reasonable: it’s quite a cool gadget. They don’t concede quartz or mechanical watches, meanwhile, their functionality is being extended day by day. Some models even do an ECG, can you imagine that?

For you as a business owner, it’s important to note how much such devices can cost. While smartwatches from the world’s leading manufacturers cost $100 and more, you can easily find dozens of interesting smartwatches at more attractive prices!

Certainly, you should not start to dropship random smartwatches. We recommend you deal with time-tested products only. So you always need to take into consideration the product reviews. Besides this, it’s a great idea to order such products from reliable suppliers.

Moreover, you can order this product for yourself first, check all its pros and cons, etc. So you will know for sure what you’re going to sell in your online store.

By the way, beyond smartwatches, it’s a good idea to start to dropship electronics. And if high-ticket dropshipping is not just for anyone, you can consider dropshipping cheap smart home devices or best tech under $5.

Starting to dropship watches: best suppliers for you to partner with

If you start to dropship watches, you should choose suppliers wisely. It’s essential for you as a business owner to let your customers be satisfied with the purchase in your online store, right?

So speaking about watches, if you deal with random suppliers, there are lots of reasons to worry: your customers can receive a low-quality product or even the one that doesn’t work.

That’s why you should partner with trusted suppliers. And this refers not to watch suppliers only! But how to know for sure with whom you can interact with?

Well, here is good news for you: you don’t need to spend lots of time, effort, and money to find reliable suppliers! AliDropship has created a large database of bestsellers, most promising niches, and TIME-TESTED SUPPLIERS for you to benefit from – it’s AliDropship Insights.

So are you looking for a list of reliable watch suppliers? Here it comes!

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Cool? Convenient? Do you want to see more trusted dropshipping suppliers? Then, go to AliDropship Insights and make the most of it for your business! BTW, it’s absolutely free.

How to dropship watches right: 80 most promising products for your online store

You know where to source the products for your online store. But what exactly should you sell for the maximum profit?

So we have prepared for you the list of 80 best watches to dropship. Here they are!

Women’s bracelet watches

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If you’re going to dropship watches, you should definitely pay attention to women watches. The point is that there are lots of different models with attractive design. Meanwhile, they don’t cost a lot! So they suit dropshipping perfectly.

Men’s quartz watches

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Men’s quartz watches have all the necessary features to become a bestseller in your online store. In practice, they are in a strict demand on the market nowadays. Just take a look at the number of orders below! Moreover, there are lots of different models at each price point and for all tastes.

Men’s mechanical watches

mechanical watches

Mechanical watches are a more expensive accessory. As a rule, they look a lot more presentable. But since they cost a lot, they are not so promising in terms of dropshipping as quartz watches.

Besides this, they are in demand on the market. So if you want to establish a cool online store, mechanical watches are a must-have for you!

Digital watches

digital watches

Digital watches were extremely popular some time ago. Nowadays, the demand for them is not so high, but stable.

Smartwatches and fitness trackers

smartwatches

So it’s pretty clear. Smartwatches tore this market up! And if you consider dropshipping fitness trackers as well, it’s going to be your winning bid!

Now, you know why it’s a good idea to dropship watches in the first place, where to find reliable suppliers, and what products to sell. So are you ready to launch your profitable dropshipping business now? 😉

View the source.

Banner Blindness: Why Most People Don’t See Your Ads And What You Can Do About It

Digital marketing uses a rich variety of methods to advertise products and services to potential customers. However, the efficiency of these methods is strongly affected by banner blindness. Keep reading to learn what it is and how to overcome it.

If you promote your business online, you probably use a lot of digital ads including banners and pop-ups. But what if I tell you that the majority of people to whom these ads were shown up until now never saw them? They’re simply not noticing such elements, and this situation is widely known as banner blindness.

What is banner blindness?

Banner blindness is a term meaning that internet users ignore banner ads and banner-like information on webpages. It’s also called ad blindness. According to a study conducted back in 2013, 86% of website visitors experience the effects of banner ad blindness.

It can happen consciously or unconsciously and affects not only banner advertising but anything that looks like banners as well.

Why do people develop banner blindness?

It may seem strange that people ignore banners and other ad types, because such elements are made so that anyone could notice them in a moment. Bright colors, large fonts, eye-catching images – designers do their best to create the best banner ads possible.

But despite these efforts, many people stay inattentive to online advertising, and the average click through rate (CTR) of all ads equals 0.05%. It’s because this kind of behavior is learned through experience.

Try visiting any website (with all ad blocking tools turned off) and calculating how many irrelevant blocks there are. According to the market research firm Yankelovich, we used to see about 5,000 messages including ads every day in 2007. As for now, some say the figures have doubled but no official statistics is available.

With so much information around us, we have no choice but to learn how to skip unnecessary and irrelevant elements. Besides, people usually browse the internet in search of specific data and hate to be distracted with commercial information (especially when it’s irrelevant).

Another factor is our own experience with thousands of websites we have visited. Most of them have similar structures and layouts. For example, most people look for a web page’s logo in the top left corner of the screen. But this similarity has taught us where ads are usually placed.

How do you overcome banner blindness?

1. Keep content away from ads

Human mind perceives objects located close to each other as a single group with similar or the same functions. As a result, if a piece of content is placed near ads, this content is seen as another ad and is therefore ignored.

On this web page, there’s a high chance users will look at the top right corner, see the ad and decide that the whole section contains only ads. However, there’s a number of internal links, which site visitors will ignore because they saw the ad first.

So, to avoid this effect, don’t group internal links near ad banners.

2. Reconsider where you put ads

After years of browsing the internet, most people know exactly where typical site elements are located. Often banners are placed at the top of the page or on the right side of the screen.

So, in order to attract site visitors’ attention, you can experiment with non-standard ad placement. For example, it’s a good idea to try placing banners between blog posts.

3. Use native advertisements

Although I did recommend keeping content away from ads, placing an ad inside your content is another story. This method is called native advertising.

Users usually explore content by the F pattern. They read horizontally, then descend and repeat. And that’s where an ad can achieve the highest results – as long as it’s relevant to the content.

Native advertisements are materials that are placed among the content of a site and look like another piece of content. Promoted posts you often see on social media are a good example. The only thing indicating that it’s an ad is the ‘promoted’ tag.

That’s why promoting dropshipping products on social media is so efficient, especially when you use video ads.

4. Make ads less prominent

Another reason why native ads cause banner blindness less often than typical banners is because such ads often look similar or identical to other content pieces on the site.

When marketers started using the internet for advertising, they believed that an ad should look bright and eye-catching. Well, technically they were right. This is the first ever banner ad:

It’s click-through rate was 44% which is absolutely unbelievable nowadays. Back then, the idea was new and people were curious. But as more and more sites began to show unrelated banner ads, visitors learned to distinguish them from actual content.

As a result, if an ad has a prominent design which makes it very different from the rest of the site, there’s a high chance visitors won’t even look at it. That’s why it’s a good idea to conceal an ad as a part of the content by using similar style, the same colors, fonts, etc.

5. Experiment with sizes, colors and formats

The first banner was a success because of its novelty, which means ads won’t provoke banner blindness if you can make them non-standard. To do it, experiment with different ad formats, or use nontypical sizes, or use unexpected images, etc.

It’s really hard to give any advice here since the whole point is to create something truly unique.

6. Indicate benefits

Even if users do notice your banner, there’s no guarantee they’ll click on it. There could be many reasons why including the fact that a given banner is unrelated to the content of the page. But there’s something all bad banners have in common – they don’t tell people about the benefits of clicking.

Marketers differentiate features of a product and the benefits of using it. In short, features are what a product can do. Benefits are what buyers get from it.

The difference is huge as customers only think of benefits. And if you want them to click on an ad, make sure to promise them certain benefits rather than proudly describe how cool your product is.

7. Test options

Finally, make sure to use A/B tests on all options you have, be it banners’ location, formats, colors or anything else. You never know what will work better because it depends on your target audience and their expectations, your content and many other factors.

If you’re looking for an all-in-one solution for dropshipping business that helps you overcome the effects of banner blindness, AliDropship plugin is just what you need. Creating a store on its basis, you can enjoy a whole range of dropshipping themes specifically developed to make your store visitors excited with their on-site experience, and plenty of supporting solutions.

View the source.

100+ Best Clothing Suppliers For You To Safely Partner With

Are you running a clothing online store or just eager to start selling clothes? Or are you a regular buyer who wants to know which AliExpress apparel stores you can safely buy from? Then, this article is a must-read for you! We have prepared the list of 100+ best clothing suppliers for you to benefit from.

Life is all about reliable relationships. That’s why, both business owners and regular customers need to know for sure whom they can safely deal with.

And today it’s time to rejoice for those who buy and sell clothing. So we are going to provide you with a large list of the best clothing suppliers on AliExpress for you to do business with!

Why is it important to deal with reliable suppliers only?

When you start and run your own business, there are some aspects you should pay special attention to. And if we are speaking about a dropshipping store, one of the most important things is looking for reliable suppliers.

So why is it so important to deal with trusted suppliers only? Well, let’s find it out!

High quality products

Definitely, the main reason it’s necessary to deal with reliable suppliers only is the quality of supplied products. In fact, it goes without saying.

If you don’t pay special attention to the selection of suppliers you are going to work with, but start to interact with a random supplier, you risk having lots of problems. One of them is about the quality of goods. It is due to the fact that unfair sellers often cooperate with suspect manufacturers, whether we are speaking about clothing manufacturers or the ones of electronics, etc.

And then later on, it will snowball: if you deal with low-quality products, as a result you are likely to get a burst of requests for returns and refunds. Do we need to even explain why it’s not good for you as a business owner? Right, in that case, you’re supposed to lose not only lots of effort and free time, but also big money you could easily earn.

However, if you deal with trustworthy vendors, you have every chance to avoid these problems!

High-quality products are your key to success! If your customers are satisfied with the products they have ordered, they are likely to come back to your online store again and again, tell their friends about you, and so on. It’s crucial for retail customers to deal with reliable and time-tested online stores only, isn’t it?

BTW, in case of a limited product range in your online store, we can recommend that our clients make sure the quality of products they are going to sell are high enough. As a rule, it doesn’t take you lots of money to buy these products for yourself, but you will know for sure all the pros and cons of products you offer.

Predictable delivery time

Here is one more reason for a business owner to interact with trusted suppliers – it’s delivery time.

In practice, delivery time is extremely important for dropshippers since the faster their customers receive orders, the happier they’re going to be with online stores. And what could be more crucial for the credibility of your online store than satisfied customers?

So if you deal with random suppliers, you risk not only providing your customers with low-quality products, but also offering unsatisfactory shipping options.

But how to let your customers receive their packages as fast as possible? Actually, there is nothing challenging about it. Check out this article on figuring out the best shipping terms for your customers!

Easy returns and refunds

Moreover, the selection of suppliers to deal with can influence your return and refund policy heavily. Sure thing, if you sell low-quality products you risk to have lots of unsatisfied customers who are eager to get a return or refund.

However, untrustworthy suppliers are highly likely not to provide your customers with substandard goods only, but give up refunds and returns. Yes, such things do happen.

Meanwhile, if dealing with time-tested vendors, your customers are already supposed to be satisfied with the products you sell. Beyond this, if necessary, such sellers are always ready to easily ensure a return or refund.

So is it clear now that if interacting with random suppliers, you risk getting no income from your business?

Well, if you want to let your business thrive, all you need is to work with time-tested suppliers only. In that case, you are supposed to easily avoid all these challenges.

But where to find the list of trusted suppliers? Luckily, AliDropship comes to the rescue as always!

Best clothing suppliers

We know for sure that the choice of suppliers is extremely important for dropshipping store owners. But in case of clothing dropshipping stores, it’s crucial. It’s due to the fact that besides the product quality, delivery time, and so on, it’s also essential to let your customers easily choose the necessary size.

So you need to pay special attention to the fact that the supplier you’re going to deal with has a specific size chart. Ideally, it’s supposed to be accurate and match real sizes. In practice, clothes often tend to be smaller or bigger than it’s noted. That’s why it’s crucial for you to interact with time-tested suppliers only.

But where to find a wholesale or retail supplier to deal with? You can look for reliable suppliers manually – but be ready to invest some time into it.

Or, as a convenient alternative, you can turn for a ready and FREE solution!  Since AliDropship always tries to facilitate its clients’ business processes , our team has created a database of bestsellers, most promising niches, and time-tested suppliers – it’s AliDropship Insights. And it provides our clients with credible, useful, and profitable information on a lifelong basis!

That’s why you don’t need to spend your own resources on the selection of wholesale and retail suppliers. All you need is to sign in and use the AliDropship Insights for the benefit of your business!

AliDropship Insights include lots of trusted dropshipping suppliers who are ready to provide your clients with electronics, sporting goods, pet products and so on. And if you run a clothing dropshipping store, this is a boon for you!

So do you want to know which clothing suppliers you can safely deal with? It’s due to this reason we have prepared for you the list of 100+ reliable and time-tested retail and wholesale clothing suppliers. Here they are!

Women’s clothing suppliers

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Women’s outerwear suppliers

outerwear suppliers

Men’s clothing suppliers

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Kids’ clothing suppliers

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Sports clothing suppliers

sports goods sellers

Street style clothing suppliers

street style clothes vendors

Urban style clothing suppliers

urban style clothes vendors

Military clothing suppliers

military clothing suppliers

Party dresses suppliers

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Printed T-shirts suppliers

t-shirts suppliers

3D printed clothing suppliers

best clothing suppliers

Leggings suppliers

best clothing suppliers

Socks suppliers

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Wedding dresses suppliers

wedding dresses suppliers

Tie dye clothing suppliers

how to find suppliers

And this is not an end! Insights from AliDropship can ensure a much longer list of clothing suppliers to use for the benefit of your business. Beyond this, it’s definitely a must-have for you since it’s also absolutely free of charge.

Final thoughts about clothing suppliers for business owners and regular customers

Since sometimes it’s challenging or resource-demanding to find reliable vendors for your business, AliDropship has launched its large database of the best-selling products, most promising niches, and trusted suppliers – it’s AliDropship Insights. Lots of people have been already benefiting from it, so don’t miss this opportunity, it’s absolutely free!

And if you are running a clothing dropshipping store, this database is a must-have for you since besides the quality of products you sell it’s important for them to meet the size charts.

Well, are you running a clothing dropshipping store or just eager to start your profitable ecommerce venture? Do you search for reliable clothing suppliers? For this and much more, you can easily use our large and absolutely free database – it’s AliDropship Insights.

View the source.

What Ecommerce Business Owners Should Invest In Right Now

The events so far of 2020 have been really unpredictable. It seems like even a psychic wouldn’t have been able to see what was coming. If you’re the owner of an online retail business, you may have been lucky with not needing to close up your store (if you don’t run any brick-and-mortar stores, that is), but you definitely may have had to make some ecommerce investments into adjusting your business strategy and offerings during this time. Like with restaurants having to move into to-go catering or to-go orders only, businesses always have to adapt to change. Skew your product offering to something more in demand, reposition your brand to align with a change in social belief.

We’re not able to tell you with a 100% accuracy how the retail scene will be like a year from now, but we’re able to take some wide, cautionary steps to adjust to what is currently in demand. Luckily being online, you are able to flex more with your operations, and if you’re in dropshipping, you have an upper hand in pivoting towards different items without being held up with unsold inventory.

Today, let’s take a look at what an online retail business owner should invest in during this time. From products to security and service, we’ll cover some bases and give you examples of the most beneficial ecommerce investments you can make.

Socially responsible ecommerce investments to consider in 2020

Focusing on essential items 

As we know, global economies are down, and consumers are being more savvy about their expenditures. Luxury items and nice-to-haves are not at the top of the list for most people right now. Items pertaining to sanitization, personal protection equipment, and well-being are big sellers right now, according to Stackline. Some item categories include:

  • Cleaning supplies
  • Disposable gloves
  • Cough and cold items
  • Computer monitors and accessories
  • Packaged food
  • Weight training equipment

Although we can’t predict how consumer demand will shift in, say, six months later, it’s safe to assume that many people will continue to care about hygiene and self care as a COVID-19 vaccine is not yet available.

If you are able to shift your website’s item focus or feel like completely changing your business to cater to one of these in-demand product categories, right now is probably the right time to make these ecommerce investments. You may have already heard of fashion design houses and breweries shifting their business to focus on using their materials to create face masks and disinfectants and sanitizer.

Remember: the great thing about utilizing dropshipping for ecommerce is that you can switch your product when you need to. Were you selling backpacks and gear for air travel but want to move over to electronic accessories for a safer long-term niche? Take some steps to shifting your business.

And if jumping niches is too much work, get in on our Premium Products service, where we send current in-demand products straight to your WordPress dashboard every week. It’s an easy and less-costly solution to help you bring relevant traffic to your website.

Giving freebies

Ecommerce investments: giving freebies

Grooming company Clark’s Botanicals gives away sanitizing spray.

Empathy goes a long way right now. If you have ways to give away essentials as a gesture of kindness, definitely include them with your orders. Whether it’s a roll of toilet paper or hand sanitizer (as shown with Clark’s Botanicals), an act of care for your customers can make a deep connection in a time where safety is of the utmost importance. Having a giving heart is one thing ecommerce business owners should invest in right now.

Sleepwear brand Magnolia Lounge gives away face masks with a minimum purchase amount.

We also see brands going to face-mask route, like Austrailian unisex PJ brand Magnolia Lounge giving away a ten-pack of face masks with every purchase over $99.

Being charitable

Ecommerce investments: raising awareness

Adidas dedicates a page on its website to coronavirus.

Aside from garnering sales, another essential way to build a responsible and conscious brand today is to be socially aware. If there are organizations your brand can donate a percentage of every purchase to (or just a lump-sum amount to) for fighting COVID-19, that’s something you can consider.

You may not be a global multi-million-dollar brand like Adidas, but you can take cues from how the company dedicated to building awareness towards giving back to everyday people.

Adidas utilizes a fundraiser and purchase-and-donate item to raise money.

You can also invest in working with fundraising organizations to give back to people in need. Start by doing some research on sources such as Give.org or Charity Navigator.org for what suits your business, and get in touch with someone from the organization to set up your cause. We show here how Adidas launched a fundraising campaign and created masks that could sell and give a portion back to a global organization.

All-time-favorites: ecommerce investments that bring benefits in a long term

Informative (and cool) social media content creation

Ecommerce investments: content creation

Crafting-goods store JOANN uploads a tutorial on mask-making at home.

Video has been the king of digital entertainment for over the past two decades now. Great, engaging video is essential for any brand’s social media efforts. But during a time where more and more people are turning to platforms such as YouTube to escape the everyday, there’s an opportunity to reach consumers with branded content that helps them stay safe, connected, and occupied during lockdowns.

We show here how American-based crafts store JOANN used a DIY face-mask tutorial to help people create their own personal protection during the coronavirus pandemic. The video is helpful to people of all ages and backgrounds, but is particularly great (coincidentally) for the chain store’s demographic of crafty creatives.

On Instagram, Universal Studios Hollywood announced a watch party to engage with fans.

Another example shows how Los Angeles-based theme park Universal Studios Hollywood organized a live watch party for one of its big-hit films, 2015’s “Jurassic World.”

The amusement park lit up its Twitter account with engaging content during the party.

By utilizing play-by-play reactions to scenes, cool GIFs, and polls to interact with fans of the epic dinosaur movie and fans of the theme park, Universal Studios Hollywood created a fun escape from the mundane everyday.

Wondering how online business owners should invest in social media content right now? Well, to create a high-quality video like JOANN or rich interactive content like Universal, you’ve got to spend money on a good camera and have a good team (or a solo social media maven) to produce this content. And money aside, time is also an investment into planning these types of cool bits. Furthermore, creativity is also an investment of yours, and it is important to come up with relevant content during this time.

Customer service improvement

U.K.-based retailer Tesco responds to a customer complaint.

It seems like a no-brainer, but during a time where online orders and to-go orders have surged  a whopping 248% according to Digital Commerce 360, it’s more important than ever to emphasize good customer service. Whether you can afford to hire a customer service team or just have two people handling inquiries and issues, now is not the time to cut back on this line of service and work. Being responsive and helpful go a long way in earning customer trust and loyalty during a time where many people are still trying to make ends meet and just trying to get essentials (or non-essentials to stay sane) home.

We show above how England’s superstore chain Tesco handled a customer complaint on Twitter about a poor delivery experience and communicated clearly to resolve the issue.

A stable and secure server

Security badges are essential, like these on our AliDropship mainpage.

As online sales surge and traffic surge, you want to make sure the website server you have is in good shape. And in general, it’s smart to perform data and server/host checks regularly to maintain website health:

  • Whether manually or by cloud, backing up your website daily is crucial to restore data and files in case of a crash. We recommend setting automatic backups once a day.
  • Check your data capacity. If you’re experiencing slow load times or errors, your data could be running low if your website is very congested. You can optimize by reducing image size or for more data, by upgrading your data plan with your server.
  • Maintain your website’s security by taking care of your security certificates. Letting these expire will not only leave customers on edge, but put your website at risk for hacking and third-party attacks.
  • Update your plugins for optimal website performance. Platforms like WordPress have auto-updating of plugins, but it pays to be extra careful in case you are utilizing something that doesn’t automatically update.

If you have to pay more money for a more comprehensive or robust security package or server data, do so. These components are what make your website possible to run, so it’s wise to invest in these and not skimp.

SUMMARY: Even in the most uncertain of times, the basics of running an online business remain: make the experience enjoyable with good customer service, relevant products and solutions, and engaging content. You may have to skew your business product or rework your offerings, but it may be necessary to ensure enough profit. It’s also a good time to consider donating to relief organizations to build a responsible brand that will resonate with people. Focus your ecommerce investments on maintaining a great customer experience with added compassion and empathy for success that can withstand anything going on in the world.

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Traditional Marketing VS Digital Marketing: The Differences You Must Know

Lots of seasoned entrepreneurs know a thing or two about how to promote products to people and turn them into customers. But if you’re going online, you’ll have to use digital marketing which is sometimes quite different from the traditional approach. In this article, we will compare traditional marketing vs digital marketing.

Are you moving your business to the internet? Or have you decided to launch an online store? In any case, in order to reach potential customers, you will have to implement various digital marketing methods.

If this isn’t your first business experience, you may know how traditional marketing works. However, the rules are somewhat different on the web. But before moving on to these differences, let’s define what we mean by traditional and digital marketing.

What is traditional marketing?

Traditional marketing involves conventional promotion channels and methods such as TV and radio commercials as well as various physical forms of advertising – billboards, flyers, brochures, magazines, newspapers, etc. In simple terms, one can define traditional marketing as offline promotion.

These methods are still widely used by all businesses. We see such ads when walking the street, when watching TV, seeing a print ad or when reading magazines.

What is digital marketing?

Digital marketing uses the internet as its only communication channel. Digital ads are mostly placed on websites and on social media. This form of marketing involves banners, pop-ups, emails, sponsored posts, etc. You could call it online marketing.

Although digital marketing and traditional methods use different channels, their basics are mostly the same. Moreover, offline businesses often combine these approaches in their marketing campaigns.

Still, digital marketing has a number of important differences compared to traditional marketing.

Traditional marketing vs digital marketing: things you should know about

1. Digital marketing is less personal

Not all but some methods of traditional marketing include personal interaction. Consulting a potential customer in a store, or cold calls, even distributing flyers allows people to communicate with customers directly.

In digital marketing, it’s impossible – unless you convince a person to give you his or her phone number and then call. But in this case, it’ll be a traditional marketing method.

The only ways to communicate with potential clients in digital market is through emails, messages and chats. Although it’s still a form of communication which can and does work most of the time, the lack of personal experience is a disadvantage.

On the other hand, newsletters can reach a far larger audience than cold calls, for example. Furthermore, marketers develop and use various personalization methods as well.

2. It’s more intrusive

Whatever channel you use to reach your potential customers, they might view these messages as excessive or invasive. But if you compare traditional marketing vs digital marketing, you’ll see that the latter can be much more frustrating.

When you watch TV, you sort of expect to see a number of commercials. When you get a phone call from a bank, you already know what they want. It can be annoying, but in most cases, people are prepared for it.

But when you scroll a website reading an interesting article and a pop-up covers the whole screen, you don’t always anticipate this marketing move. Or when a targeted ad follows you the whole day and offers you something you’ve already purchased, you might start feeling it’s a bit too much. This is why online marketers need to be so careful about their promo decisions.

3. Digital ads can be skipped

You can’t skip TV or radio commercials as well as miss a billboard when driving a highway. Of course, you don’t have to look at the billboard, but it’s still there.

On the other hand, certain digital ads can be skipped or shut down – pop-ups, video ads, banners. Yes, there are technologies that don’t let you do it: for example, ads on YouTube can be skipped only 5 seconds after they start and there are ads which you can’t skip at all.

However, such tricks made a lot of people use various ad blockers which remove all or most ads from websites completely. According to Statista, more than 25% of internet users in the United States used ad blockers in 2019.

In other words, in digital marketing, one must be more cautious about how to make an offer so irresistible that potential buyers don’t want to skip it.

4. Some digital ads are easy to overlook

Another popular problem for any digital marketer is banner blindness. Even if people don’t use ad blocking tools, 86% of internet users simply don’t see banners, don’t notice them at all.

You could say that we don’t really stare at billboards either, but there’s an important difference. On the streets, you just walk somewhere and your mind is usually not busy with anything except thoughts on what you’re going to have for dinner.

So, when you see a billboard, you might as well take a look.

But people usually visit websites in order to find information, instructions, guides, statistics, etc. They have a clear goal and don’t want any distractions. With time, we all got used to banners and ads, so now our minds simply ignore these elements like a background noise.

Therefore, if you compare traditional marketing vs digital marketing, catching users’ attention is much more difficult in digital. On the other hand, thanks to much larger audiences, even low click-through rates can result in lots of sales.

5. Users can respond

A person who didn’t like a TV commercial usually has to bear with it. When you see an annoying ad in a magazine, you usually keep it so yourself. But on the internet, there are many ways to express your opinion.

For example, in social media marketing and content marketing, potential buyers can and do write comments right away after “consuming” the materials.

The internet provides marketers with a 2-way communication channel, but it’s also a double-edged sword. I’m not saying customers never complain offline. It’s just that the internet provides easier tools to complain. And everyone including other users can see the complaints unless you learn how to deal with angry customers.

Despite all these challenges, digital marketing has a number of important advantages over traditional advertising methods which makes even offline companies implement it in their promotion strategies.

What are the benefits of digital marketing?

  • Perfect for online businesses

Digital marketing is a reasonable and logical way to target customers of ecommerce businesses. Even though you don’t have to limit yourself to these methods only (check this awesome dropshipping success story as a reference), you’d obviously use internet to drive users to an online store 🙂

  • More time-saving in comparison to traditional marketing

To arrange your ad placement in a posh beauty magazine or on a popular TV channel, you need to start planning months prior to your campaign, and spend weeks on the promo materials production. At the same time, a high-quality digital banner can be made in 2-3 working days while a catchy video ad for Facebook and Instagram can be created within just 5-10 working days. The difference is obvious, and the best part is, you don’t even have to buy ad space in advance!

  • Larger audience

Traditional marketing efforts can be aimed at a local audience only. For instance, only locals can see a billboard. Of course certain types of marketing methods can affect much more people at once – for example, TV commercials during international sports events.

Digital ads, however, are available to all people on the planet as long as they understand the language. That’s why, for example, launching and promoting an international dropshipping business is perfectly manageable – and even quite easy.

  • Lower costs

Another advantage of digital marketing is its relatively low costs and your flexibility in planning them. Check out this in-depth article on planning your marketing budget to see our point!

  • Trackable results

Finally, it is easier to measure the results of your efforts compared to traditional marketing methods. In SMM and email marketing, PPC and other digital methods, one can see results almost immediately while in traditional marketing, it takes days and weeks.

When comparing traditional marketing vs digital marketing, you must remember that you don’t have to choose between the two. Many companies combine these approaches to achieve maximum results. And even if you are a newcomer to digital marketing and have little experience, you can always count on our professional assistance

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Subscription Business Model: How It Works And Helps You Thrive

Are you an ecommerce entrepreneur interested in increasing the revenues of your online store? Don’t you know how to make your business bring you additional profit on a long-term basis? If so, it’s high time to learn more about the subscription business model!

Nowadays the ecommerce sector is growing rapidly. That’s why it provides you with lots of options to expand your business.

Certainly, if you are running a dropshipping store, it’s a feather in your cap. You have all chances to build your own financial empire, especially in case of following the recommendations we are happy to give you.

However, if you’re looking for additional ways to increase your profits and focus on long-term benefits, we would like to recommend that you consider setting up a subscription business model!

How does the subscription business model work?

subscription business model

Well, are you interested in increasing the income from your online store, but it’s the first time you’ve heard about the subscription business model? If so, that’s all right. In this article, we are going to tell you in detail what it is and how it works.

The subscription business model is a scheme in which a consumer pays a recurring price for using the product or service each week, month, year, etc.

How does it work in practice? In fact, there is nothing challenging about it.

Let’s try to describe the subscription business model in the service sector. For example, you’re running a TV channel that provides its viewers with early access to new movies.

Actually, it’s a little bit annoying to search for and buy a new movie since it takes you time and effort. So you offer your clients the access to new movies and series in exchange for a subscription fee. And everybody’s happy!

Certainly, this scheme can vary and it depends upon the niche you deal with. However, its basis is all the same for both Internet service providers and car manufacturers.

And now you may ask a reasonable question: why is this model so profitable for you as a business owner? And why will a consumer overpay for this?

Here comes one of the main advantages of the subscription business model: both business owners and consumers can significantly benefit from it!

Subscription business model for a dropshipping store

get extra income

At first sight, it’s hard to imagine how you can apply the subscription business model to your dropshipping store. However, experience has shown that it not only works, but it can also bring you a lot.

For instance, you’re running a jewelry dropshipping store. If so, it’s definitely the one for the subscription business model!

You can easily offer your customers the following service: a subscription to jewelry from your stylist!

How is this subscription service going to work?

So you launch an ad campaign that is to tell your potential customers that each month your highly-qualified stylist is going to choose a set of cool jewelry. And those who subscribe to this service will receive such new sets on a monthly basis. Great, isn’t it?

For a customer, it means convenience and effortless reception of hype and trendy products on a regular basis, and for you it means a stable and predictable source of extra income.

Subscription business model: what are the benefits?

subscription business model

Now you know well how the subscription business model works with dropshipping. However, you may ask if it’s profitable for a business owner? Let’s take a look at the benefits this strategy gives you!

  • Predictable income

The subscription business model can provide you with an income on a permanent basis.

For example, you are selling a particular product. When an Internet user comes to your website and makes a purchase from you, it’s a one-time benefit for you. You can’t be sure that this very person will come back later and make one purchase in your online store. You should definitely make an effort for this.

The main advantage of the subscription business model is that it takes you an effort to attract a customer only once. Then, this person is supposed to bring you money on a long-term basis. In fact, you can benefit from this over months or years, as long as the product you offer is interesting for your clients.

  • Familiar terms

Here comes one more advantage of this model: it’s well known to people from lots of countries. So you don’t need to explain how it works to your customers.

Actually, this business model is widespread all over the world. And nowadays it’s used for business expansion not only by smartphone app developers, but even airlines!

For you as a business owner, it’s essential because your potential clients know all the advantages of subscription products and services. So you’re highly likely to convert as many website visitors as possible without extra effort!

  • Chance to keep working with a client

What’s more, please pay attention to the fact that this model lets you keep working with a client. It means you can try to interest them in other products or services and increase your income!

So we have highlighted the main advantages of the subscription business model. However, in practice, there are a lot more of them!

Well, should you leave all the rest and set up the this model in your dropshipping store? Actually, that’s not a good idea to solely rely on the subscription business model when running your dropshipping store. We recommend that you treat it more as a source of additional income, and consider some important aspects of this strategy.

What to pay special attention to when setting up the subscription business model?

get extra income

To make the most out of this strategy, take into account the following:

  • Your business niche

The most important thing for you as a business owner is to understand that the subscription business model can’t suit all the niches. The following niches suit this model perfectly: makeup, shaving stuff, perfumery, stationery, accessories, etc.

  • Getting customers

Right, your customers will bring you profit on a long-term basis, but you need to attract them, at first.

How to do this? Since the subscription business model is widespread all over the world, you should understand there is a high competitiveness. However, if you ensure an interesting product at a reasonable price (meanwhile, profitable for you), you are highly likely to succeed!

  • Rate of return

Now let’s talk about expenses and income. How much should your subscription cost to remain lucrative for you?

Obviously, this subscription should pay off as soon as possible. But please pay attention to the fact that it should be not only profitable for you, but also appealing for your potential clients.

So we believe that the cost to engage customers and buy the very product should be paid off in no more than 3 month. Otherwise, you risk a lot.

If you wonder why it’s going to be unprofitable for you, don’t remember that you also need to keep your clients.

  • Customer retention

As we have already mentioned, you need to keep your clients subscribed to your service at least for several months in order to pay off your expenses.

That’s why you should pay special attention to the selection of products for your service: offer something new, improve the quality, etc.

  • Shipping

You need to find one or several products you’re going to provide your clients with. So why does shipping matter a lot?

In fact, small stuff costs a penny. So they are extremely lucrative in terms of the subscription business model. However, their shipping costs often exceed their initial price.

And if you are going to offer your clients one product, it’s not so important. But if we speak about a set of products, it would be a great idea to find a supplier that has a wide range of products. In that case, you can try to cut down shipping costs.

Subscription business model: final thoughts

So let’s sum up why the this model can be lucrative for you.

  • Whom does the subscription business model suit more?

It is supposed to suit those entrepreneurs who look for ways to get additional sources of income and want to make the most of their businesses. However, if you want to build your dropshipping business solely on the subscription model, please note that it’s not a good idea.

  • How profitable can the subscription business model be for a business owner?

It can serve you as a stable source of income on a long-term basis. All you need to do is to offer an interesting product at a relatively low price.

  • Which niches suit the subscription business model more?

If we speak about the subscription business model, not all the niches can suit it perfectly. You can easily rely on it if you deal with the products your customers have to permanently resupply: makeup, jewelry, shaving stuff, etc.

  • How fast should the subscription pay off?

In fact, the sooner the better. But please note that if it takes you more than 3 month, you risk a lot.

So if you’re an experienced dropshipper and you’re eager to make the most of your business, the subscription business model can be an interesting solution to diversify your offering. Just pay special attention to the aspects we highlighted, and you’re good to go!

And if you still miss a chance to become a 100% owner of a lucrative business, it’s high time for you to start your dropshipping journey!

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