Top Secret: 25 Dropshipping Tips And Tricks For Every Occasion

Dropshipping tips for beginners sound too obvious to you while dropshipping tips for experienced entrepreneurs seem to be too complex? Meet our all-inclusive list of the most valuable pieces of dropshipping advice ever – you’ll benefit from them regardless of your store’s stage of development!

It doesn’t matter whether you already own a highly profitable dropshipping store, or only consider the benefits of getting one.

At any stage of your business journey, you need a piece of advice or a handy life hack from time to time. Here, you can find the a number of dropshipping dos and don’ts that will definitely help you succeed with your venture!

Dropshipping tips and tricks related to your niche choice

Dropshipping tips: niche choice

Why do we start with these particular dropshipping tips? Because the niche choice is basically the first step you take before launching your own dropshipping venture!

Generally, at this point, people don’t have much background knowledge, which is why it might seem tricky for them to make up their mind on a certain niche.

But, of course, this issue is also highly relevant for the entrepreneurs who already have their own running stores. Thanks to the dropshipping business model principle, it’s not so difficult to change your store product offer if necessary. Still, the selection process itself might be slightly confusing.

So, what would we recommend on this stage?

1. Follow your heart

Write down all the activities, fields of knowledge, subjects and events you’re deeply interested in. Any of them might give you dozens of ideas for a profitable dropshipping niche.

Most importantly, this will be a niche you’re passionate about! When you are a fan of your own products, you are enthusiastic about your business even if it doesn’t go as planned. Plus, you surely know how to create the perfect visitor-engaging atmosphere in your store.

2. Educate yourself

Generally, these 2 aspects come together, but it’s still necessary to mention: you need to really know a lot about the specific features of the niche you’ve chosen.

Think of the following example: if you’re really passionate about children and the environment for their happy growth, but at the same time know nothing about child psychology and behavioral patterns on different development stages, it will be nearly impossible for you to launch a well-considered store with educational toys and games. In such case, you need to either study the topic and the market offers, or concentrate on related items that don’t require deep professional knowledge (cute and relaxing room decor, paintings, wall decals, textiles, etc.).

3. Meet the demand

One of the wisest ideas behind the dropshipping business model is the opportunity to benefit from the unmet demand that exists across the globe.

For a number of reasons, thousands of people worldwide can’t buy some of the desired goods in offline stores. For many of them, online shopping is also confusing. Sometimes, these people simply don’t know where to look for the necessary items and how to order them.

This is why it is crucial for you to research your potential customers’ needs and wants and understand how exactly you can help them get what they want! Isn’t it awesome to feel you’re really making a difference for these people?

4. Analyse

It’s not really enough to simply have a long list of store niches that are interesting to you personally and popular among your potential buyers. It’s vital to check which of these lovely niches is the best choice in business terms.

We have developed several algorithms that are specifically crafted to evaluate every niche from the point of view of its competitiveness, financial prospects, and marketing potential. Feel free to use these techniques in order to identify the most promising niche – or let us do this for you!

5. Keep an eye on trends

Technology and fashion never stay the same. New materials get tested, new manufacturing and informational techniques get invented, and new public obsessions emerge – as the result, new products enter the market.

It’s not always possible to predict or get ahead of these trends, but there’s one thing you can do for sure: monitor the hottest seasonal trends and pay attention to the global market sentiment as well.

6. Don’t be afraid to shift your niche focus

Discovered a trending product that doesn’t quite fit into your current niche? Noticed that your products are getting less interesting to customers? No worries!

It’s the dropshipping business model benefits that make your strategy flexible and riskless. At any moment, you can add any new niche items to your store and start promoting them to the relevant audience. It’s not uncommon for companies to develop their brands and expand their scope when necessary – you can easily do it, too!

Dropshipping tips related to your products choice

Dropshipping Tips: products choice

Basically, you will deal with various product-related issues throughout your whole dropshipping journey.

As we already mentioned it before, the flexible nature of dropshipping business model means that you can easily switch to a different set of products if you want. Plus, it is generally recommended to update your store offer from time to time in order to both keep it relevant to the cutting edge trends and encourage potential buyers’ interest.

This is why each of the tips below is highly valuable for any dropshipping store owner!

7. Consider the seasonality

Some types of products are actively bought only during some specific time of the year. If you decide to build your store offer around this type of items, you won’t have a stable source of income throughout the calendar year.

It’s obvious that ‘Merry Christmas’ bunting, for example, won’t be actively ordered in June. Still, an almost identical ‘Happy Birthday’ or ‘Just Married’ bunting will be equally demanded regardless of the time of the year.

8. Use various inspirational sources

If you want to identify the most demanded and money-making products, it’s a good idea to research several reputable sources.

Your personal preferences and experience certainly matter, but it’s also important to check some relevant platforms that provide you with true-to-life data on customers’ preferences and wishes.

9. Be picky

Not all the products can be beneficial for a dropshipping store owner.

Before importing any item to your store, go through this list of the most important product criteria and make sure you’re making the right decision. The more boxes this item ticks, the better!

10. Make test purchases

It’s always a good idea to buy a sample item before you add this specific product to your store offer. This way, you will be able to see if the original seller is a reputable person – double checks are never irrelevant! Plus, you’ll take a look at the actual item quality and decide whether you really want to sell it to your target audience.

Oh, and there’s one more thing: if you have this exact item at your disposal, you can use it for various marketing purposes! Shoot real-life videos with it, take close-up pictures of high quality, write super-detailed product descriptions, post item-specific blog articles, boast on social media, and even send emails notifying about your store offer updates – there are plenty of ways to benefit from physically having one item sample in your house.

11. Import wisely

When it comes to importing products to the dropshipping store, some people get super excited with the opportunity to import items in bulk. So, they literally overload their newly made store with hundreds of items, and expect the business to flourish instantly.

They only forget about one tiny detail: each and every product page should be edited. It is vital for the store image and credibility, and it really, really, really needs to be done.

So, please, don’t add too many products to your store in a single take! You’ll get irritated and bored really quickly after trying to edit all the pages at once. Start with 6-8 items per a category, and do your best to provide a brilliant presentation for every product.

Dropshipping tips related to your store credibility

Dropshipping tips related to your store credibility

Your first priority is to convert your website visitors into actual buyers, right?

It is widely known that a thoughtfully made dropshipping store can successfully compete even with huge online platforms like AliExpress. As you can guess, in order to achieve it, you need to make sure your store doesn’t look like a spammy scam site.

This detailed guide contains all the possible reasons why people might leave your store without making a purchase, and explains how to fix it. Here, we will just go over the most important aspects of this task.

12. Think of the first impression

What will your store guest see upon the very first visit?

First impression matters, which is why a highly appealing store design heavily boosts the number of orders placed through your store.

The success of a dropshipping venture depends on the number of impulse purchases, which is why your goal is to charm your visitors and win over their hearts in the flicker of a second.

13. Take care of the layout

If your store is beautiful but totally inconvenient in use, the visitors will be likely to leave it without making a purchase.

This is why it is generally recommended to build a store on the basis of a carefully designed theme that was specifically developed and optimised to bring the highest returns possible.

Millions of online stores across the globe use the same layout patterns with the proven efficiency, and still look unique in their own way. This is the perfect reason to follow the example of successful business owners and build your own venture with the use of the previously tested solutions.

14. Write the FAQs

Your store should answer all the possible questions related to online purchases.

Naturally, people might feel insecure and suspicious about giving their money to an unfamiliar online store. This is why you need to patiently and professionally sort out all their queries.

Still, it’s really time-consuming to write all the same answers over and over again. So, why not dedicate a special store section to it? It really boosts your credibility, plus, you won’t waste any more time on explaining your returns & refunds policy, payment options, delivery times, etc. From now on, you simply need to send this page link to everyone who asks a related question.

15. Provide social proof

Use every possible way to convince your potential buyer that a) your store is not a fraud, b) lots of people are happy with the products they got from you.

For this purpose, you need these awesome tools – the more you try at once, the better!

Dropshipping tips related to your store management

Dropshipping Tips: online store management

16. Learn what to expect

If you don’t have the background knowledge about running an online store yet, make a little research to learn what will your average daily routine will look like. This way, you’ll be able to prepare yourself in advance, and plan your daily schedule in a way that is both pleasant for you and beneficial for your business.

If you already have some history of managing an online business, it still might be useful to learn from someone else’s experience, especially if this ‘someone’ enjoys a multi-billion dollar annual turnover.

17. Monitor your competitors

Proficient dropshipping store owners admit that competitors commonly copy their marketing strategies and promotional techniques, as well as design and layout patterns.

What stops you from doing the same?

Obviously, it doesn’t mean that you should follow every step of your competitors and steal their store ideas. Instead, it might be really useful to learn another person’s view on the market development, and understand what direction they are taking their business.

At the same time, it lets you quickly learn about someone stealing YOUR job; the sooner you find the way to outsmart them, the better.

18. Use automated solutions

The reason why people prefer dropshipping business to their 9 to 5 jobs is the business flexibility.

The correctly chosen automated or semi-automated solutions make it possible for you to make maximum profit while spending minimum time on the managerial tasks. Of course, you might need to spend some time choosing the most suitable dropshipping platform and try several options before finding the greatest one, but the result will be totally worth it.

19. Stay safe

That’s the thing that always gets ignored!

Please don’t do this.

There are 2 possible dangers that can pose a threat to an online store: fraudsters who pretend to be buyers, and tech glitches (hacks, viruses, software issues, etc.).

None of them is scary, actually: just take the precautions we’ve described in the linked articles, and everything will be fine.

Dropshipping tips related to ads & marketing

Dropshipping tips: ads & marketing

There are thousands and thousands of them, you know?

Let’s just quickly go through the little hacks that are a must-have for any dropshipping store owner!

20. Use the power of Facebook

Facebook was voted to be the best platform for dropshipping business promotion. Store owners gladly share their secrets of using this social media for their own benefit, and you can definitely follow their example.

All you need to do is learn how to manage your ads wisely, understand how to deal with ads targeting in the most efficient way, and read our awesome case on FB Ads remarketing. It will give you a general idea of arranging and crafting promotions that work best for your type of business.

21. Go for free promotions

It’s not always strictly necessary to stick to the paid promotions.

If you can’t afford any marketing expenses now, or if you’re not sure what exactly will work for your business, start with the activities that don’t require any fees: it can successfully be done both on Facebook and on Instagram.

22. Learn SEO basics

With the help of search engine optimisation, you make your website more visible on Google search result page.

You can’t just expect a random person to occasionally stumble across your webstore because of a lucky chance, right? It’s your task to make it easy for people to find your store, which is why SEO should be one of your first priorities on the stage of a niche choice.

Even the domain name of your website should be optimised!

Use these guidelines to create an SEO-friendly store, and the long-term results will be more that satisfying.

23. Reconnect with the store visitors

Not every visit to an online store ends with a purchase.

Still, there is a chance for you to get in touch with people who added something to their shopping cart and left without placing an order!

This strategy is proven to increase the overall number of sales in your store, so we highly recommend trying it.

24. Mind holidays

Holiday season can be a blessing for your store…if you do some preparations in advance.

Go through this checklist to find out how to benefit during the holidays time.

25. Learn from mistakes

Good news: these don’t have to be your personal mistakes.

We have collected the most crucial and impactful mistakes that can seriously hurt dropshipping business. Look at them carefully, make sure there are not involved in your business, and get happy you’ve gained valuable knowledge without learning these errors the hard way!

This dropshipping tips selection can go on and on, surely, but these particular pieces of knowledge are the cornerstones of a profitable and enjoyable business. Accumulate them, research them, and put them into foundation of your own successful venture!

Read about dropshipping tips.

Interested In Ecommerce Businesses For Sale? Compare These Options!

Do you want to build an ecommerce empire and get a stable source of high income, but you don’t know how to do this? Are you still losing an opportunity to become an owner of a successful business? If so, consider ecommerce business for sale from AliDropship!

Here is good news for you: AliDropship is happy to offer you multiple solutions to start and run your dropshipping business with ease! So you have a chance to choose the one that suits you perfectly.

Ecommerce business for sale: how to easily get a profitable online business with 100% ownership?

A while back, AliDropship could offer 2 main solutions for those who wanted to start their dropshipping journey and take their chance to get a business with 100% ownership.

The first one implies purchasing the AliDropship Plugin and building an online store by yourself. Meanwhile, there is one more solution you will find to be a much simpler, quicker, and more reliable way to get a dropshipping business – order a custom store that will be created by our highly experienced specialists in accordance with your preferences only.

Both ways are proven to be efficient solutions for creating your own profitable business that you can run from anywhere. However, recently, AliDropship launched a number of new products that are to facilitate starting a dropshipping business for some people. They are Established stores for sale and Premium dropshipping stores.

So what are they? How do they differ from beloved Custom stores? And how to choose the one that suits you perfectly?

That’s exactly what we are going to discuss in this article. So stay tuned!

Turnkey ecommerce business for sale: Custom Dropshipping Stores

The homepage of a unique Custom Dropshipping Store built by the AliDropship team for a customer.

Meet a beloved solution to start dropshipping – it’s custom stores from AliDropship!

Let me remind you, in a nutshell, what custom stores are.

A custom store from AliDropship is a dropshipping store that AliDropship experts create for you in accordance with your preferences only.

How does this work? In fact, there is nothing difficult about this.

You order a custom store on our website. Then, our manager contacts you to discuss a store niche, design, custom store package, etc. And that’s it! After 10-25 business days, you get a ready-to-launch dropshipping store!

So what are the advantages of ordering a custom store from AliDropship?

  • You don’t have to do anything but define a niche and consider the design of your store
  • Your store is built by our experts with years of experience
  • Ultimately, you get a ready-to-launch dropshipping store
  • After you get your store, you can count on our customer support team that is to assist you in resolving all your issues

What to pay attention to if ordering a custom store?

  • Since you get a ready-to-launch store, you should understand that it won’t start bringing you profit until you start promotion

If you want to learn more about custom stores, feel free to watch the video below.

Actually, ordering a custom store is one of the easiest and most efficient ways to start a home-based business. You get a new store with a unique design in a promising niche.

What’s more, you have an opportunity to use our add-ons and services that can facilitate your start in dropshipping and minimize your participation when launching and running your store. So it will take you just several clicks a day!

Established ecommerce business for sale

The homepage of Indoorsies – an Established Dropshipping Store you can purchase from AliDropship.

Now we move to the product that AliDropship launched not so long ago. Meet established stores for sale!

If it’s the first time you hear ‘Established stores’, let’s find out what established stores are, and why they can become a perfect ecommerce solution for aspiring business owners.

An established store for sale is a dropshipping store that has been functioning for a long time and bringing profit on a permanent basis.

In fact, this is also a dropshipping store that was built in accordance with the ideas of the AliDropship team members. For a period of time, this store is run by our ecommerce experts until it starts bringing consistent profits. Then, we assess its financial performance and put it on sale. Consequently, the higher its annual profit, the higher its price.

So what are the advantages of an established store?

  • You buy an online business that is already well-functioning
  • It brings profit on a permanent basis
  • Alongside with a store, you get everything necessary to run it: social media accounts with followers, materials for ad campaigns, and one month of post-sale support and training from your personal manager.

What to pay attention to if buying an established store?

  • Actually, when buying an established store, you invest in a ready-made business. So examine the support documentation and feel free to ask any questions before purchasing.

Do you want to learn more about established stores? Watch the video below!

Well, what conclusion are we to draw from this?

In comparison with custom stores, established ones are functioning dropshipping websites for sale that have followers and bring profit. So it remains for you to go on promoting your store and enjoy its financial performance.

It’s really a lot easier to work with such stores, especially for newcomers in dropshipping. What’s more, with an established store, you can start selling products right after you’ve bought a store. However, this solution is going to suit those business owners who are ready to invest more than in custom stores: although there are low-cost established stores, high-performing ones usually cost a lot.

Premium ecommerce business for sale

The homepage of Buy It Carl – a Premium Store which is a copy of an already functioning dropshipping website you can purchase.

Premium stores are one of the newest products from AliDropship!

Do you want to know how it differs from custom and established stores? Let’s figure that out!

Premium stores are the copies of our most successful dropshipping stores.

We have already mentioned that our ecommerce experts run our own dropshipping stores. And if some of them become established, others we sell as premium stores. When buying an established store, you get the very store you’ve chosen. It has its followers and brings profit.

In the case of buying a premium store, you get a copy of the store you’ve chosen. Is it still not clear? Well, let’s look at an example.

With one of our dropshipping stores, we have achieved immense success: a $500,000/year profit. And since our team is always happy to share time-tested and proven business ideas, this store is now for sale as a premium one.

What are you to get if buying a premium store?

  • Exact copy of our successful store with all the necessary materials
  • List of best products to sell from reliable suppliers
  • Ready-to-launch store

Besides a store, you can try additional packages.

A Premium Store page where you can buy a copy of a successful dropshipping site along with the Installation and Marketing packages.

  • Installation package

The Installation package lets you avoid manual work since AliDropship experts will do this for you.

If you don’t have a domain, we offer you a choice of three domain names. This is a pre-paid option for one year. After this year, the domain will cost you no more than $12 a year. Additionally, you get pre-paid 1-year hosting for your store.

Moreover, pay attention to the fact that it’s quite essential to create a logo for your store. However, here is also great news for you: our designers will do store logo editing for you! So our team installs the copy of our store you’ve chosen on the hosting, customizes the payment system. Eventually, you get an online store that is ready to be launched immediately.

  • Marketing package

If buying a marketing package, you get copies of all the material the team of AliDropship has used to promote the original store. In particular, we provide the owners of premium stores with ad banners, texts and videos created by our experts when promoting a store.

What’s more, you get a detailed description of the target audience that you should focus on when running ad campaigns. Besides all the marketing materials, we are glad to give you the instruction on how to set up and run marketing campaigns, so you have everything necessary to start promoting your store by means of tested and proven strategies.

In order to learn more about premium stores, you can watch the video below.

So let us briefly summarize. The purchase of a premium store is the easiest way to start dropshipping. With a premium store, you have a great opportunity to launch your business in the short term. Additionally, if buying the marketing package, you get the most efficient materials our experts used when running and promoting this store.

And if you buy the installation package, you will not have to set up the site manually. You get a store that is ready to launch immediately. With this, you have every chance to repeat and exceed our achievements!

Final thoughts on getting an ecommerce business for sale

Well, we have considered three main home business opportunities AliDropship offers you to start and expand your dropshipping business. Are you still not sure which one to choose?

  • Custom stores suit those who want to get a store with a unique design made in accordance with their preferences. Eventually, you’ll have a ready-to-launch store. So you don’t have to participate in creating a store. You are to define a niche, and our experienced specialists will do everything for you.

  • Established stores suit those who want to get a store that has social media accounts, followers, advertising materials, and already brings profit. So you don’t have to go through the launching stage. You need to only promote it using our materials. And although, as a rule, established stores are more expensive than the custom and premium ones, they are worth it.

  • Premium stores suit those who want to start a dropshipping business here and now. We provide you with a complete copy of our successful store. What’s more, you can buy additional packages which are to minimize your participation in installing and promoting your store. Eventually, you get a ready-to-launch store with a list of trending products to sell, reliable suppliers, and all the necessary marketing materials if buying the marketing and installation packages. Besides this, it’s built in accordance with our experts’ ideas which have brought us a lot of customers and high revenues.

What’s more, please pay attention to the fact that if buying a store from AliDropship, you make a one-time payment and get a profitable business with 100% ownership!

However, if you’re ready to build a store by yourself, feel free to use the most powerful plugin for your dropshipping business – it’s AliDropship Plugin!

Well, are you still losing a chance to get an ecommerce business for sale and become an owner of a profitable dropshipping website? Then, start your dropshipping journey right now and get your ecommerce business for sale: custom stores, established stores, premium ecommerce stores.

Read about ecommerce business for sale.

Best Dropshipping Suppliers On AliExpress And Beyond

Is AliExpress the only source of products to dropship? Today, we’re going to discuss the alternative ways for online businesses to find dropshipping suppliers! Also, we’ll explain how to make the best choice of products to sell from suppliers on AliExpress.

Usually, when talking about choosing the right products for your dropshipping store, we assume that you import these items from AliExpress. Still, it is not the only option.

Directories in your search of the perfect dropshipping suppliers to import products from

What do dropshipping newcomers do before making the very first steps on their business journey? That’s right! They look for reliable business partners to ensure the success of their future venture – dropshipping wholesalers. Such companies are called dropshippers, but people often use this term to refer to dropshipping retailers.

Sometimes, they look for suppliers on their own by simply going through Google search results. Unfortunately, wholesale manufacturers and suppliers are far from being good marketers.

Some people expect to easily find lots of dropshipping manufacturers and suppliers with high quality products at wholesale prices on Google. Well, they will be disappointed. Unless they’re lucky enough, they’re unlikely to succeed in their search. Not to mention the fact that many wholesalers are not ready to do dropshipping.

Thus, due to having little to no experience in this field, they don’t only look for counselors and advisors. They also search for middlemen who can connect them with the most appropriate business partners.

Most typically, these middlemen are required for product-related tasks. So let’s imagine that the entrepreneurs know what they would like to sell. It might be difficult for them to establish contact with reliable and trustworthy manufacturers anyway.

This is why these beginners turn to dropshipping directories. Simply speaking, these are the specially assembled databases of trusted wholesale distributors.

There, you can find detailed information about suppliers. It’s all about their fields of activity, manufactured products, addresses, and, sometimes, financial position or sales value.

Thus, a dropshipping directory is a database of wholesale suppliers grouped by category, market or niche. Many directories carry out special checking procedures to ensure the suppliers are legitimate and genuine wholesalers.

How do directories work?

So, entrepreneurs make a payment to get access to a dropshipping directory database. After that, they add the images and descriptions of the selected products to their ecommerce stores.

Then, the traditional dropshipping business model works as usual. The customer orders placed on the dropshipping site get sent to the manufacturers. These suppliers, in turn, provide the full range of the necessary product-related dropshipping services.

They store items, arrange shipments, provide sellers with tracking codes, etc. If required, they also customize the delivered packages by designing them in the style of the dropshipping store they work with.

Sounds like a good option, doesn’t it? You get access to multiple wholesale dropshippers and can easily fill the inventory of your online store with top products. Your supplier will take care of packing and shipping the orders to the buyer.

However, few dropshipping businesses actually use directories.

Why directories aren’t commonly used to find dropshipping suppliers

Why do entrepreneurs rarely use dropshipping directories?

It might seem that these verified lists of well-reputed suppliers are a smart decision for dropshipping newcomers. Unfortunately, some of the directories’ downsides might cause serious problems for the entrepreneurs.

  • Paid access

The majority of directories charge a fee for access to their database. You either need to make a one-time payment or pay a yearly/monthly fee.

  • Pricing difference

Some suppliers listed in dropshipping directories have a specific pricing strategy. In order to buy something from them at a wholesale price, you need to officially confirm that your business is legit. Then you need to be approved as a wholesale seller. Otherwise, you will purchase their products at usual, retail prices.

  • Business preferences

Usually, dropshipping directories consist of large-scale companies that are looking for long-term profitable partnerships. Many of them don’t consider working with small online businesses. Especially it refers to newcomers who are unlikely to order large consignments of goods.

  • Partnership limitations

It’s quite typical of these well-known manufacturers to dictate the terms of doing business. There might be requirements for minimum order size, or maximum allowed price markup, and so on. Certainly, it limits a dropshipping store owner’s activity quite significantly.

So, it is reasonable to pay for getting access to a dropshipping directory only if you deal with the following.

1) looking for appropriate product ideas

2) researching the market offers

3) looking for a highly specific product category that can’t be easily found elsewhere.

So, have you already chosen the niche? Have you understood what products you are going to sell? Then, you can find decent suppliers from some free ecommerce platforms on your own.

The best alternative option to dropshipping databases is AliExpress.

This is an ecommerce platform of global reach that contains products from millions of distributors worldwide.

The reasons to search for dropshipping suppliers on AliExpress

Why do entrepreneurs often look for dropshipping suppliers on AliExpress?

There are enough reasons why AliExpress is much more suitable for dropshipping products from suppliers than any dropshipping directory.

  • Product range

Generally, it is typical of manufacturers to focus on a narrow product segment. They are also likely to deal with a limited number of related categories. For example, they sell children’s clothing, toys, and stationery.

Or they concentrate on consumer electronics, gadgets, and gadget accessories, etc. In fact, it is clear. Managing an extended stock is quite a complicated and laborious task.

However, AliExpress is a huge ecommerce platform with an extensive variety of products. It facilitates the interaction between countless sellers and buyers. Any supplier can post their offers on the platform. And now, it has resulted in over 100 million products currently presented on AliExpress.

These products fall into various categories. So entrepreneurs can choose any items they fancy and adjust their dropshipping stores to a specific target audience’s interests.

  • Free access to the database of dropshipping suppliers

Please remember that dropshipping directories usually limit access to their databases. As a result, entrepreneurs can’t browse the list of wholesalers and their products before making the necessary entry payment. It certainly causes a significant problem to the newcomers, who can’t know for sure if it will pay off.

At the same time, AliExpress doesn’t charge any entry fees. The registration on the platform is free, and you don’t need to log in if you want to explore the products. Plus, the platform provides the ground to evaluate the seller’s performance and reliability.

Therefore, it lets businessmen choose only the best products from the dropshipping providers. It includes the business operation length, the percentage of positive buyers’ feedback, the number of orders placed by visitors, etc.

  • Zero fees

Dropshipping directories don’t simply charge monthly or yearly membership fees. By the way, these fees vary depending on each separate provider.

What’s more, they can also ask for a restocking fee. This is compensation for stocking and delivery expenses. It’s relevant for the cases of customers’ returns when items have no actual defects.

However, you shouldn’t worry about this if you work with suppliers directly through AliExpress. You don’t have to pay anything to start working with the distributors from the platform. Moreover, you certainly don’t have to make any additional payments during the whole process of business collaboration. All the expenses associated with refunds and returns are going to be your dropshipping suppliers’ headache.

  • No limits on markup

Unfortunately, dropshipping directories put your possibilities of making a decent profit at risk. It refers to some limits on markup. Entrepreneurs have to set a so-called recommended retail price on the seller’s items.

In other words, the initial price can only be increased by a limited sum of money. In most cases, it’s not more than 15-20% of the starting cost. Otherwise, the partnership agreement can possibly come to an end.

Meanwhile, the sellers from AliExpress don’t insist on a specific price. The items on AliExpress have very low prices in comparison to identical products elsewhere.

It means the possible markups, and, therefore, the profits, can be quite impressive. Even several-fold price increase in this case will not affect end buyers negatively. It will still result in adequate financial gains for the store owner.

  • No limits on sales volume

Again, dropshipping store owners are quite often obliged to place a certain amount of orders when they sell goods from directories. Unless they do, dropshipping suppliers can refuse to continue dealing with these entrepreneurs.

It’s never going to happen if you work with a seller from AliExpress. It’s not even necessary to bring to the suppliers’ attention that you order their products for dropshipping purposes.

  • No legal requirements

Most commonly, large-scale manufacturers and distributors only work with officially established companies. Some of them even prefer only businesses registered in the US.

However, none of this is necessary to contact a manufacturer on AliExpress. The platform is extremely popular with private individuals. Even with those who make purchases for their own use and not for reselling. This is why local dropshipping wholesalers gladly work with everyone regardless of legal status.

  • Global reach

The ultimate benefit of starting a dropshipping business is the possibility to reach an unlimited number of customers. In most cases, they are the people who aren’t able to get these products in their own countries offline.

General wholesalers mostly offer shipping within Europe or the US. AliExpress, in its turn, makes it possible to arrange a delivery literally to everywhere in the world. It allows you to enlarge your target audience significantly.

Obviously, AliExpress is not the only online ecommerce platform created for clear communication between manufacturers and buyers. Still, our own research has indicated that for the purposes of dropshipping, it is probably the best solution on the market. Feel free to click the following links and learn about the possibilities and limitations of Amazon, eBay and Etsy for dropshipping.

Now you are aware of AliExpress benefits. So you are probably wondering how to pick the most reliable business partners on this platform? We know the answer!

How to choose the best dropshipping suppliers on AliExpress

  • Filter the product search results

The hunt for the perfect AliExpress suppliers starts on the search results page.

When you are writing your product query in the AliExpress search bar, don’t forget to tick the “4* &Up” box. In that case, only the high quality items will be shown to you.

Sort the results by the number of orders. So you will see the most frequently purchased items at the beginning of the product list. Take a look at the screenshot below.

Searching for AliExpress products with filters to find reliable dropshipping suppliers

Thanks to these simple actions, you won’t waste your time on poor quality items from questionable sellers. You will only deal with worthy offers that are tried and true. Moreover, they are approved by other buyers.

  • Explore the seller stats

Well, you need to go to a single product page on AliExpress. There, you can mouse over the store name and view the seller’s statistics.

You can learn how long the store has been operating, view the feedback score from previous buyers, etc. You are even able to see some additional helpful stats.

Look at the screenshot below.

Seller's stats on AliExpress

As you can see, that’s a pretty young store. Even though its performance isn’t very bad. It doesn’t look inspiring either.

It seems that in their feedback, the buyers often note that the sold items don’t fully match their descriptions. What’s more, there are some communication issues, and the shipping time is quite long.

How do you figure out whether you still should trust this seller? Go to the next step!

  • Examine the potential dropshipping suppliers’ product reviews

Within the seller’s store, pick 8-10 items that have the highest number of orders, and go to their product pages.

Go to the Feedback tab on each of these product pages. There, read the customers’ reviews super carefully. It will help you understand what exactly is good and bad in the seller’s activity.

Pay special attention to the reviews that contain pictures. With the help of these photos, you can roughly evaluate the quality of the product. Beyond this, you can understand whether the buyers’ claims are fair.

An AliExpress product page with customer feedback score

Sometimes, people get annoyed by some tiny details that are not really relevant. The things that are just a one-time ‘glitch’ in the interaction.

However, sometimes several different buyers point out the same difficulties they had during the purchasing process. And that’s a bad sign. For example, it is highly important for the suppliers who offer clothes.

Do various buyers write that several different products don’t match the expected size? It might mean that the seller offers irrelevant size charts. Certainly, it doesn’t show this store in a positive light.

  • Check the potential suppliers’ shipping terms

On the product page, look at the available shipping costs and terms. Check whether the seller can ship your order to the country where the majority of your potential buyers live. Whether it’s the United States or any other.

Shipping options on an AliExpress product page

Click on the tiny arrow to change the country of delivery. That’s how you’ll see whether the seller offers cheap and quick delivery directly to your customers. Your buyers wouldn’t want to wait for their orders for a long time and overpay for the short delivery times, right?

Shipping options offered by an AliExpress seller

Such research is going to give you a better understanding of the seller’s activity. Eventually, you will certainly clarify your perspectives of cooperating with this distributor and make the right decision.

Want to deal with trusted and reputed sellers only? Check out AliDropship Insights – a FREE database of the best AliExpress sellers to partner with, the best niches to take, AND the most promising products to sell!

Tips on working with dropshipping suppliers

  • Don’t hesitate to contact suppliers

The sellers on AliExpress are entrepreneurs just like you. And they are always glad to cooperate if it brings them more sales. Therefore, if you’ve found a good supplier and his products are selling well, send him an email. Or contact him if you have questions.

In any case, this cooperation can result in many benefits.

  • Be polite and adequate

Always talk to a supplier in a friendly way, be polite, and keep your end of the bargain. Try not to cause unnecessary troubles and don’t forget to thank the partner for little and big favors (like unusually fast shipping or an extra discount).

It will let you build strong relationships with the seller and make things easier in the future.

  • Check the orders before redirecting them to the supplier

Although with the AliDropship plugin, you don’t have to fulfill orders manually, it’s still a good idea to check customer information before ordering the products on AliExpress. Buyers often make mistakes: they fill in the wrong fields or leave them empty.

As a result, the order may get sent to the wrong address, thus causing problems not only to you but to the supplier as well. Avoid such situations!

  • Check your emails regularly

Also, make sure you regularly check the messages you get from your suppliers. They may face an unexpected problem that needs your attention. Not responding in time can lead to shipping delays or worse.

And if there’s a problem and it was the supplier’s fault – don’t get mad! We all make mistakes, and most of them are not worth destroying your relationships. But of course, if a particular seller keeps making mistakes, you may want to reconsider working with him.

  • Find multiple dropshipping suppliers

Working with only one wholesaler is definitely easy. But it’s dangerous as well! If something happens, you will lose all your inventory at once.

That’s why our team recommends finding at least several suppliers. It doesn’t mean the more the merrier, though. If you have 8 suppliers, you can feel more or less safe and it’s not that difficult to manage them. Having 30 suppliers will hardly make any difference except managing them will get really tough.

We hope that our little research helped you understand how to find the best dropshipping suppliers. And we’re looking forward to seeing you fill your store with the most awesome offers from great sellers! Don’t you have your online store? Then, go and start your business to benefit from it!

Read about dropshipping suppliers.

No Dropshipping Product Research Needed If You Import Goods From Sellvia!

Despite the huge number of products one can find on AliExprerss, not all of them can become popular and bring you lots of sales. One needs to conduct thorough dropshipping product research before deciding whether to import something to their online store or not. That is unless you import a product that was already tested!

Products are different in many ways. It’s not just their price or niche they belong to. Certain items get extremely popular for a short period of time, while others enjoy stable demand for decades. Some are easy to promote, while others can be very difficult to advertise. And that’s why a dropshipping business owner must analyze product ideas thoroughly.

But what if I tell you that you don’t need to conduct dropshipping product research?

Meet Sellvia – an ecommerce wholesale platform where you will find hundreds of goods suitable for dropshipping. You can import these goods to your AliDropship or WooCommerce store and sell them to customers just like you do with AliExpress products.

While AliExpress has hundreds of thousands of items (which is clearly a huge advantage for certain businesses), Sellvia offers a number of alternative benefits. One of them is the fact that all the goods on Sellvia were picked after a thorough analysis.

Now, let’s take a look at how such research is conducted.

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Checking product ideas with AdSpy

AdSpy and similar platforms are great dropshipping product research tools. They’re especially useful in the early stages of the analysis when you want to check a product idea or are looking for inspiration.

AdSpy lets you browse ads published on Facebook and Instagram. Based on how popular these ads are and when they were created, one can estimate the popularity of the products advertised. Besides, the platform lets you use a number of filters to narrow down the search to a certain social media, location, age, gender, etc.

AdSpy search results - a tool for dropshipping product research

Here you can read more about how to find the best ecommerce products with AdSpy.

As a rule, if an ad generates thousands of likes and remains popular for a long time, it means the product is really popular. Nevertheless, the team looks for products that meet the following criteria.

  • Evergreen products

Trending products may look tempting. And a good dropshipper knows how to benefit from such goods. But Sellvia’s team prioritizes products that enjoy stable demand over decades.

Evergreen goods are products that people buy every day. These are some examples of such items: sports apparel, car cleaning tools, laptop stands, makeup applicators, kitchen tools. The demand for these and similar items will hardly ever go down.

Examples of evergreen dropshipping products that never lose popularity

  • Usefulness

Today we consume an enormous amount of products and services most of which we don’t really need. Advertising such goods and services is not a simple task. But a useful item that solves a particular problem is another story!

Such products are easy to promote, and the demand for them is usually higher.

Examples of useful dropshipping goods that are always easy to advertise

  • Products with emotional value

Alternatively, instead of offering a useful tool, an ecommerce entrepreneur can make money with products that evoke strong emotions. Although goods with emotional value are less predictable in terms of demand, they can easily trigger impulse purchases.

Examples of goods with string emotional value that can trigger impulse purchases

  • Lightweight items

For a dropshipping entrepreneur, the most important advantage of joining Sellvia is probably the platform’s fast US shipping. However, the heavier a parcel the costlier the delivery. That’s why Sellvia’s team avoids heavy products.

  • Products sold in quantities

And finally, if you’re not new to dropshipping, you probably know how important it is to raise your store’s average order value. Since bringing a potential customer to the site costs money, you want the client to purchase as many goods as possible. That’s why you want products that are often purchased in quantities.

For example, people often buy car seat organizers in pairs – for both front seats in their cars.

Examples of dropshipping products that are often bought in quantities

All products in Sellvia’s catalog meet at least three of these criteria, which, along with fast shipping across the US, makes Sellvia one of the best ecommerce suppliers.

But the research doesn’t end with finding potentially profitable products!

Analyzing the potential of the products

At this stage of the dropshipping product research, the team analyzes the products’ demand level, customers’ satisfaction, and the profitability of the goods.

Google Trends analysis

To understand whether a product is popular, the team uses Google Trends. This simple yet extremely useful tool shows you how the amount of search engine queries changes over time. For example, you can see if a particular query has been rising or falling over the last 5 years.

Google Trends graphic - a useful dropshipping product research tool

However, if there’s demand for a device or an item, it doesn’t necessarily mean shoppers are happy with what retailers have to offer. So, the team’s next move is to check customer reviews.

Customer feedback analysis

The team visits popular online stores and retail platforms (first of all, Amazon) and looks for products similar to the ones they discovered at the previous stage of the analysis. Then, they start reading customer reviews.

The goal here isn’t just to understand if the clients are happy with their purchases. They want to understand whether the items can really solve the customers’ problems, how efficient they are, what exactly the buyers liked or disliked about them, and whether the shoppers tend to buy these goods in quantities.

Analyzing customer reviews on Amazon is another way to conduct dropshipping product research

The information the team gathers here is also used to write attractive and informative product descriptions for Sellvia’s goods.

Price comparison

And finally, the team analyzes the prices for similar products asked by retailers, wholesale platforms, and popular dropshipping suppliers. The goal here is to make sure Sellvia can bring these goods to its US warehouse and still offer competitive prices that will let online shop owners make money.

Note that in certain cases, you will notice that the total price of the products and shipping is higher than that on AliExpress (where many dropshippers buy their goods). However, unlike AliExpress sellers, Sellvia lets you deliver goods to customers within 1-3 business days (+1 day for order processing). If you look at AliExpress shipping options that offer similar speed, you will see that Sellvia’s offer is much cheaper.

As you can see, joining Sellvia offers a number of important advantages for a dropshipping store owner. First of all, you don’t have to conduct dropshipping product research every time you find interesting goods. And second, if you work in the US market (as many dropshippers do), Sellvia’s fast delivery will be a huge advantage.

Read about dropshipping product research.

Target Audience Analysis: 6 Tips On Identifying Your Customers

Do you have no sales or website visitors? Are you sure that you advertise your products to the right people? Let’s do a target audience analysis and check this out!

Who is your target audience? Who is more likely to buy products from you?

If your answer is something like “I’m going to sell my products to everyone” or “I don’t limit myself to any groups of people”, I have some bad news for you.

If you target everyone, you target no one.

Without knowing your target audience, it will be impossible to effectively run your eCommerce business and earn lots of money.

So what is to be done?

The solution is simple: perform a detailed target audience analysis and enjoy your improved results!

And we’ll tell you how to do it right.

Let’s go.

What is a target audience analysis?

Your target audience is a group of people who might be interested in your product or service. As a rule, these people have similar interests, they’re about the same age and of the same gender.

To define target audiences, business people usually perform a target audience analysis. In simple terms, it means investigating the behavior, preferences, interests, location, demographics and other aspects of a specific group of people.

A target audience analysis usually consists of the following aspects:

  • Gender
  • Age
  • Location
  • Marital status
  • Education level
  • Income level
  • Cultural and social background

The more elements you’re taking into account when defining your target audience, the narrower it is.

For example, if you sell extremely expensive men’s suits appropriate for the red carpet, your potential buyers are most likely to be rich well-educated men living in First World countries and regularly visiting social events. As you can see, this audience is really narrow.

Why is it important to know your target audience?

A woman wondering why target audience analysis is important for businesses.

Knowing your target audience is a must if you’re going to be a high-flier in the eСommerce business.

First, you will clearly understand who really needs your goods. Therefore, you will appeal to your potential customers more successfully.

Let’s say you sell educational books and your target audience consists of students, teachers, and academics. Although all these people are really interested in your products, you need to divide them into groups and promote your store with different pieces of content. The marketing strategies that make sense for students may not work for teachers, and vice versa.

Secondly, knowing your target audience helps you allocate your resources properly and keep within your marketing budget. This way, you will only spend your money on the right people and suitable marketing tools.

For example, if you know that your audience is over the age of 45, it’s better to promote your eCommerce store on Facebook than on Instagram. According to the data, in 2018, more than 35.4 million U.S. Facebook users were between 45 and 54 years old, whereas only 9% of people in this age group were using Instagram.

Besides that, the knowledge of your target audience lets you be more competitive and increase your conversion rate.

Challenges of target audience analysis

When starting a target market analysis, marketers often face a number of challenges.

  1. Understanding your product

First of all, you may find out that you don’t fully understand the product you want to advertise, its features and the benefits it can provide. That’s why our team recommends choosing a dropshipping niche you feel passionate about.

Of course, you can still pick products from other niches, but in this case, make sure you truly understand them to create attractive content and ads.

  1. Finding the balance between visitors and conversions

It’s especially important for entrepreneurs who want to attract buyers with content marketing. Valuable content can lead hundreds of visitors to your website, but not all of them will want to buy your goods. Contrariwise, if you focus your marketing efforts on people who will most likely buy the goods, you may miss a large audience of potential customers who are less likely to buy.

Here you need to find the proper balance.

  1. Finding the most efficient channel

Another challenge for an advertiser or content marketer is to find the right channel. Should you create video content and promote it via YouTube or should you pick social media instead? Should you run ads on Pinterest or Instagram? Depending on the niche of your dropshipping store, you may want to try a number of options.

Here the team of AliDropship can recommend using Facebook for advertising as it has a very large audience.

How to research your target audience?

Now that the importance of knowing your target audience is obvious, let’s learn how to do a target audience analysis and understand your clients better.

1. Get familiar with your product

A target audience research should start with finding out everything you can about your product. It’s great if you already know the benefits of your offer. But if not, spare no time and money to know it better and thus better understand your audience.

Read about the product or even purchase and test one. Often, you can target not one but a few audiences with the same product. For example, posture-correcting goods are now popular not only among older people but among gamers and office workers as well.

2. Collect demographic and psychographic data

Demographic data includes a number of parameters such as gender, age, sexual orientation, religion, level of education, etc. The list can be different for different products and niches. Some data can be irrelevant while some information can become really important.

Psychographic data is more subjective and describes how audiences behave, what they like or dislike. Here you want to know the interests of your audience, their activities (hobbies) and their opinions.

3. Identify the pain points of your target audience

Another important part of a target audience analysis is identifying what bothers your potential customers, their problems and needs. These problems are called pain points, and your product is the thing that can solve them.

To answer all these questions, you can use a number of methods. You can take surveys, analyze audiences in social media (we’ll cover that later), make keyword research, visit niche forums, talk to people on Quora and Reddit, research your competitors, etc.

After gathering all the necessary data, you should be able to create a buyer persona.

4. Create a marketing persona

To find out what your potential customers look like, we recommend creating the so-called marketing (or buyer) persona. This is a representation of your ideal customer based on your suggestions and the data you collected about your existing clients.

Actually, there are 3 ways to create a marketing persona.

The first one is doing a survey of your real customers. You need to prepare a list of questions for your buyers, place it in your blog or email series, and ask your customers to answer them.

Explain to your subscribers that this information will help you make your eCommerce store better and more relevant to their needs. As a rule, most people are ready to help others, so feel free to ask them for feedback.

The second way to create a marketing persona is to do research online. We recommend thinking about the websites your potential customers may like, visit them, and read comments. People often write lots of valuable information when discussing something online, so you just need to find it and take advantage of it.

On top of that, we recommend registering on your niche related forums and blogs. This is also a great source of information.

As for the third way of creating a marketing persona, it is a bit risky. You can describe your perfect buyer on your own, using only your suggestions and relying on your intuition. However, we strongly recommend that you test your assumptions after a while because you may have a wrong idea about your potential customers.

According to statistics, the use of marketing personas makes websites and marketing campaigns up to 5 times more attractive to customers.

5. Use Google Analytics

Google Analytics is a great source of information and you definitely need to use it when doing a target audience analysis.

There are 3 key areas that we focus on when looking for people who matter to our business.

Let’s look at them.

  • Demographics

Google Analytics can give you a clear picture of what age and gender your audience is.

Age and gender data provided by Google Analytics.

This way, you will better understand who visits your website and what information is important for them. For example, if you sell clothes and your audience mainly consists of young women, you can add more articles on female fashion to your product offer.

I would also recommend trying Instagram and Pinterest because young fashionistas usually spend a lot of time there.

  • Interests

The Interests report in Google Analytics provides insights into visitors’ preferences, tastes, habits, hobbies, and more.

Google Analytics data on the interests of a target audience

These details will help you see what topics your website visitors are interested in. Therefore, you will be able to create content that will be the most valuable for them.

  • Location

Knowing where your customers are located is helpful because of 2 reasons. First, you will learn what languages your website visitors speak, and plan your marketing campaigns accordingly. Secondly, it’ll make you aware of the different cultures you are addressing.

Google Analytics data on the location of site visitors

Having this data lets you:

  • Understand what types of content make sense to your website visitors
  • Avoid information that would offend or confuse your audience

For example, it’s probably a poor decision to congratulate your customers on St. Patrick’s day if they live, let’s say, somewhere in the Commonwealth of Independent States.

6. Do a target audience analysis with Facebook Insights

The last way of doing a target audience analysis is using Facebook Insights.

With this tool, you can quickly determine the number of the people who viewed your page and see these views by:

  • Section (posts, videos, photos)
  • Age and Gender
  • Country
  • City
  • Device (computers, mobile devices)

For example, if you see that your subscribers prefer videos to other types of content, it’s better to focus on creating videos rather than on placing photos.

What’s more, there you can see insights about your Facebook page’s followers, recommendations, previews, etc. This information will definitely come in handy if you want to meet the people who will love your business!

Target audience analysis is the key to your dropshipping business success, and it definitely should become a part of your marketing strategy. Regularly use these ways of defining your target audience and you’ll open up new horizons for your dropshipping business!

Read about target audience analysis.

How To Become A Dropshipper: A Guide For Total Beginners

Interestingly, the term ‘dropshipper’ can refer to two different types of entrepreneurial activity. Sometimes, a supplier involved in product stocking and shipment is called a dropshipper, and sometimes, the same word is used to describe a person who simply runs a dropshipping store and never deals with product issues. In this article, we stick to the second meaning of this term and talk about the newcomers who would love to sell someone else’s products through a self-owned online dropshipping store.

How to become a dropshipper: why should you start a dropshipping business?

Before talking about how to start a dropshipping business, let’s find out more about this business model.

To make money online, one can launch a traditional eCommerce store instead of starting dropshipping. So, what’s so good about it? And how does dropshipping work?

A traditional brick-and-mortar or eCommerce store has to buy products in bulk before offering them to customers. However, if you dropship goods, you purchase them only after a customer places an order with you. After that, your supplier sends the goods to the buyer directly.

This simple difference determines a few important benefits of the dropshipping business model.

  • No need to manage product stock

First of all, you don’t need to manage the inventory, take care of packing and shipping. Instead, dropshippers can focus on promoting the goods and providing excellent customer service.

  • Dropshipping requires less investment

Since you don’t need to buy products in advance nor rent a warehouse, your expenses are much lower compared to traditional business. As a result, the entry threshold for dropshipping is lower too! So, even if you don’t have a large start-up budget, this kind of business is still accessible.

  • Dropshipping is less risky

It’s difficult to predict the level of demand and how many products one will be able to sell. So, whenever you order a consignment of goods from a wholesaler, you risk losing some of the money you invested.

But in dropshipping, one buys a product only after somebody orders it. Although dropshipping carries certain risks (just like any business), in this matter, one can feel secure.

If you have analyzed different eCommerce options and found out that dropshipping is the perfect choice for you, you are probably wondering how to become a dropshipper. We have prepared this detailed manual for those who have no idea where to start.

Going into dropshipping business is not as difficult as it may seem, but eCommerce newcomers often make mistakes of choosing a risky niche, conducting no market research, focusing on the wrong things and whatnot. Want to have a smooth start? Here’s what you should do step by step.

How to make money with dropshipping? First of all, you need to pick a product niche and find dropshipping suppliers. With the AliDropship plugin, you can sell goods from AliExpress – a huge eCommerce platform with millions of products at affordable prices. In our experience, this is an excellent option for dropshipping goods worldwide.

How to become a dropshipper: find your niche

The first step to take before launching your store is to find a suitable niche.

Your perfect niche should be:

  • Promising
  • Interesting to you
  • Neither too broad nor too narrow
  • Popular enough, but not too competitive

Where can you find the ideas for an online store? Brainstorming, web and social media surfing, visiting popular online retail platforms will help you greatly. Your hobbies and interests can inspire you as well. Use such online tools as Google Trends and various tools for keyword selection – you can get lots of valuable ideas there.

Want to sell the hottest and most demanded items only? Receive WEEKLY updates on the most popular items on the market – and get every week’s bestsellers imported to your store AUTOMATICALLY!

To evaluate the chosen niche, check the following parameters:

  • Enough products on AliExpress

If you decided to follow our advice and dropship goods from AliExpress, first you must make sure there are enough products belonging to the niche you want to try. For certain niches, it’ll be enough to have about 50 items in your catalog. But if you want to sell clothes, for example, you’ll need much more.

  • The suppliers offer low shipping costs

If the products within your niche feature too costly shipping, your end prices may turn out non-competitive. Fortunately, many AliExpress sellers offer free shipping.

  • These products are unavailable locally

An ideal eCommerce product is the one people can’t buy offline. And that’s why they have to order it online. So, when picking a niche, make sure there are product types or models that can’t be easily bought in a brick-and-mortar store.

  • The products are non-seasonal

It’s Ok to sell seasonal products in your dropshipping store. But building a business based solely on seasonal goods is a big mistake! In this case, you will make no sales most of the time.

  • Google Trends shows high demand

Another way to check if a niche is worth your attention is to use Google Trends. This free tool will show you how the demand for a particular product or product type behaves, if it goes up or down.

  • Search results between 5,000 and 50,000

Entrepreneurs often promote businesses with search engine optimization. But even if you’re not going to do it, you should still use a keyword planner to check the corresponding search volume. The optimal results range from 5,000 to 50,000 searches.

  • The niche is popular in social media

Also, try looking for social media groups and communities related to the niche of your choice. If there are at least 10 groups with 30,000 followers on Facebook and Instagram, it means the niche has nice potential in terms of marketing.

You can use our specialized tool that checks the potential of any dropshipping niche in 11 steps.

Besides, you can take advantage of the DropshipMe plugin which allows importing nice products from an awesome dropshipping database. The DropshipMe product database includes thousands of best-selling products in dozens of trending categories. Our experienced dropshipping team has made thorough niche research and picked out best-selling items in promising niches. So, you can greatly save your time and start importing products to your store without preliminary niche and product research.

How to become a dropshipper: finding suppliers

If you picked a niche, there’s another thing you should take care of before importing dropshipping products to your store. I’m talking about choosing reliable suppliers.

Since AliExpress is a huge eCommerce platform, there are thousands of sellers offering the same or similar products. So, how do you know which one is worth your attention?

  • Search for suppliers by picking popular products

By searching for products to sell, you will also be able to find reliable suppliers. Whenever you type something in the AliExpress search bar, also tick ‘Free shipping’ and ‘4* & up’. Then sort the results by the number of orders.

A method of finding profitable dropshipping products on AliExpress.

The system will show you products with the highest number of orders. The idea here is that a seller wouldn’t be able to attract so many customers unless he or she is reliable.

How to become a dropshipper: examples of popular dropshipping goods found on AliExpress.

Nevertheless, it’s worth double-checking the seller. And here’s how you can do it.

  • Check the seller’s stats

Click on a popular product you have found and look at the top left corner. There you will find valuable information about the seller such as the percentage of positive feedback, how long he operates, how many followers he has, etc.

Seller’s statistics on AliExpress – useful information for a dropshipping entrepreneur.

  • Check customer reviews

You should also look through the comments left by buyers. Read carefully trying to figure out what kind of problems this particular seller might have – the quality of the goods, communication level, shipping delays, etc.

Also, pay attention to the photos of the product taken by customers. This is how you can tell if the quality matches what the seller claims.

A customer review on AliExpress with a photo of a product.

If everything looks good, you can be more or less sure that the supplier is reliable.

How to become a dropshipper: define your target audience

A crowd of music concert lovers – an example of a narrow target audience.

Now when you know what you are going to sell, your task is to understand who will buy it. To become a dropshipper, it’s not enough to simply sell stuff! Advertising and promotion are a very important part of this business.

Why do you need to picture your average customer?

Now it’s time to find out who are all these people that are most likely to buy your products. In other words, it’s time to define your target audience. When you focus your marketing efforts on those who are interested in your offer, you have much better chances to convert them into actual buyers. So, answer the following questions:

  • Who are your customers?

Use Google Trends to make a customer avatar – an average client profile. Here you can find lots of helpful information about your potential customers: region, language, age, gender, marital status and other social and cultural indicators. Try to understand what matters to them, where you can meet them (what social networks and online platforms they prefer, etc.). You can use this information to address this “average customer” in your future promotional campaigns.

  • What do they need?

Any product should solve some customer’s problems. So, your task is to determine the customer’s demand – and meet it. What do your customers need, what are they looking for? And how can your offer help them?

  • How much money can they spend?

Your profit is the money that your customers spend in your store. Think about the financial reliability of your customers. Will they be able to make impulse purchases in your store? And try not to target too young an audience – they are not always able to pay much.

When you know the answers to these questions, you can attract the attention of your audience more efficiently, and choose the right tone of communication. Talking to your clients in their language is the cornerstone of effective promotion that lets you increase customers’ loyalty in the future.

How to become a dropshipper: get a store

You can try selling products on various online platforms such as a social network account, or a blog, or an online auction, etc. But if you want to dropship like a pro, you need your own dropshipping online store. Why?

To begin with, it gives you great independence. You will not have to obey someone’s rules and policies. You will not lose your store if your account is banned. No one can suspend you (unless your store sells something illegal, of course).

In the next place, a specialized site looks more trustworthy and inspires greater confidence.

For another thing, it is easier to promote a standalone website and optimize it for search engines.

And the last, but not the least – your own website is a good asset which can be sold any time you want and bring you a pretty penny.

4 ways to get a store if you want to become a dropshipper

So, how can you get a website that is tailored to your business and meets eCommerce standards?

  • Create a store yourself

To assemble a dropshipping store on your own, you don’t necessarily have to be an IT specialist or have some background in website development. Thanks to smart automated solutions, it is possible to turn any basic WordPress site – even a simple blog! – into a fully functional dropshipping website. To learn how you can create a store that accepts orders, processes payments, and redirects order details to the original supplier, please, read this article.

  • Order a custom-made store

If you don’t want to bother yourself with technical aspects, remember that you don’t have to! It’s perfectly possible to order the creation of a well-optimized store that meets your personal requirements. In this case, you’ll still be a 100% owner of this store, not limited by any restrictions and free to take your business in any direction you fancy. Kindly read the details here!

  • Get a copy of a highly profitable store

How would you like the opportunity to benefit from a business experience that is already proven to be successful? In this case, you won’t have to experiment with store designs, or niche, or product offer – you can simply copy the elements of a money-making business. Premium dropshipping stores let you gain an exact copy of a dropshipping store with stable trackable performance and enjoy a truly hassle-free business start.

Eager to become a business owner and start earning profit right away? You can purchase a copy of this awesome store that makes more than $500,000 a month! Furthermore, check out this success story to see how this was accomplished.

  • Buy an already operating business

That’s right: you can become an owner of an established business that is created, maintained, and promoted by a skilled team of digital marketing experts. These businesses are only put on sale after they achieve a steady and successful performance, and go with detailed stats, letting you make a well-informed decision. If you’d love to invest in a dropshipping business that makes profits already, go here for more details.

How to become a dropshipper: set up the management processes

How to become a dropshipper? Management issues.

You cannot imagine how much time you can save if you automate your routine work. Product import, reviews, email marketing, SEO, customer support – all these and many other aspects can be managed in a few clicks instead of long hours.

This is another reason to choose WordPress for your eCommerce business: it easily integrates with different services and applications. There are numerous useful plugins and add-ons that can extend the functionality of your dropshipping site and boost its performance.

Marketing add-ons are your best helpers to provide stable traffic from social networks, stimulate impulse buying, simplify email marketing and solve a pile of other tasks.

And if you use WooCommerce, you can upgrade your store with this selection of smart extensions for any purpose.

Of course, there are more things you will have to deal with – search engine optimization, promotion, customer support… But these are the next steps of your dropshipping journey. And well begun – half done!

So, if you wonder how to become a dropshipper, simply choose one of these options. And pay special attention to the ready-made solutions as these stores are perfect for dropshipping newcomers.

Learn how to become a dropshipper.

Facing Any Dropshipping Issues? Let Sellvia Solve Them!

Despite the fact that dropshipping is quite a simple business model almost anyone in the world can start easily without large investments, some entrepreneurs face a number of challenges that complicate dropshipping business management. This is the key aspect of why the Sellvia solution was introduced. So how does Sellvia solve your typical problems with dropshipping? Let’s find it out right now!

How was Sellvia started?

Have you already heard about Sellvia, a brand new 5-in-1 solution for dropshipping? If not, this is a high time for you to read more about Sellvia that can be a brilliant alternative to AliExpress if you’re dropshipping to the United States.

And don’t keep it back: it’s Sellvia that is highly likely to let you bring your dropshipping business to a whole new level, make your online store many times more popular, and finally build your own financial empire. In fact, Sellvia is supposed to provide entrepreneurs with almost unlimited business opportunities.

Don’t you believe this? In this case, we recommend you move to Sellvia’s website and see it yourselves. BTW, Sellvia has its own blog that is permanently updated. You will be able to find a lot of industry tips that can turn out to be useful for you as a business owner.

Well, one of the key factors why Sellvia was started is the idea of making a dropshipping business model perfect without any rough edges so all the business owners could be sure they make the most of their businesses at every stage.

Originally, Sellvia was supposed to become your #1 US dropshipping supplier. But now it becomes clear that Sellvia is an entire network of trending products, marketing materials, and options of problem solving.

So what are the problems with dropshipping Sellvia helps you avoid? Well, first things first.

How does Sellvia solve the problems with dropshipping you may face?

Now you know that Sellvia’s aim is to become your most reliable dropshipping solution with fast shipping, high-quality trending products only, and marketing materials available. So how can you benefit from teaming up with Sellvia?

When you’ve already launched your business, created a store, started to drive traffic, you are likely to face the following difficulties:

  • Payment gateway bans
  • Social media account bans
  • Low customer loyalty and low amount of repeat purchases

Let’s find out if Sellvia is able to eliminate the possibility of arising of such problems.

1. Payment gateway bans

a picture showing how payment gateways are important for ecommerce business

If you’re an experienced dropshippier, you are well aware of what payment gateways are. But if you’re an ecommerce newcomer or if you’re only about to start a dropshipping business, read an article about payment gateways for dropshipping.

In a nutshell, what challenges are you likely to face with already registered payment gateways? The point is that payment providers like Visa or MasterCard, for example, tend to closely monitor businesses’ chargeback rate. In case it’s a lot higher than 1%, they can restrict your operations or access to money or even ban you!

It means the more refunds you have, the more attention from payment systems’ managers you draw. Actually, you risk getting your accounts banned. But this is not the outcome you seek, right?

If you want to stay away from the close attention of payment gateways’ managers, all you need is to achieve the minimum level of returns in your online store. Returns and refunds, in their turn, are asked due to the following reasons:

  • Customers received products of poor-quality
  • Extremely long delivery times
  • Customers received products that don’t match the descriptions

And these are the very issues Sellvia can help you fight against. Please note that in Sellvia’s catalog, there are only high-quality, pretested, hype products with accurate, high-converting descriptions, high-res photos to let the potential customers get a good look at the items and make an informed decision whether to buy them or not.

Conclusion: you are a lot more likely to avoid raising the above-mentioned problems with dropshipping if you team up with Sellvia, but not with AliExpress. It’s due to top-quality products, most of which are of US origin, fast shipping, precise descriptions, etc.

2. Social media account bans

a picture showing why smm is crucial for online business and solves problems with dropshipping

There’s no secret that a social network page is a must have for all the online stores.

However, the administrations of the most popular social networks (Facebook, Instagram, Pinterest, etc.) tend to interfere with the process of business account management and sometimes even impose sanctions if they believe you post unacceptable content.

In most cases, they ban you because of the following:

  • You sell products of poor quality
  • The products provided don’t match the descriptions, or you don’t provide any descriptions at all
  • Your social media activity is considered as spam (too many posts a day, and so on).
  • You post offensive or useless content

So how can Sellvia help you with this?

The point is that one of the key features of Sellvia is to provide high-converting descriptions and marketing materials for each product in Sellvia’s catalogue.

What does it mean for you if you collaborate with Sellvia?

  • Each product has a detailed description based on the specifications provided by its manufacturer that eliminates the possibility of mismatch.
  • All the items are provided with high-res photos made by the team of Sellvia specifically for product and landing pages.

If you team up with Sellvia, managers of social media platforms will consider your online store as a trustworthy supplier with top-quality products and satisfied customers.

What’s more, it’s time to remember that Sellvia ensures a lightning-fast shipping, so the number of unhappy clients is supposed to be kept to a minimum. And these are the very aspects that influence the decision whether your accounts will be banned or not.

Conclusion: are you eager to avoid bans from social media platforms? Team up with Sellvia!

3. Low customer loyalty & few repeat purchases

a picture demonstrating why you need to increase customer loyalty

Here is a common business misconception: if you want to succeed with your business, you should always seek new clients and only. In fact, there is a much easier road to success: try to increase customer loyalty and do your utmost to create a positive customer’s atmosphere to make them come back for repeat purchases.

Why is it a good idea to increase customer loyalty?

  • Loyal customers buy more
  • They cost less
  • Loyal customers = free promotion

So how to increase customer loyalty?

In practice, there are lots of measures to increase customer loyalty: it’s email marketing, social media marketing, different loyalty programs, etc. However they make no sense if you sell products nobody will be eager to come back for.

And this is one more issue Sellvia will easily help with: in Sellvia’s catalogue, you can find only top-quality products with detailed information, high-grade photos, etc.

Conclusion: Sellvia can help you increase the customer loyalty of your online store and let you pay less to attract customers. Those who already placed an order on your website will come back for more purchases!

Summing it up: Sellvia solves your problems with dropshipping in no time

In the beginning of the article we have mentioned that Sellvia is not only a regular dropshipping supplier. This is not all about dropshipping or ecommerce. Sellvia is something new. It’s something more than dropshipping, ecommerce, or trade.

Sellvia was started to let all the dropshippers and ecommerce business owners avoid most of the dropshipping problems they are likely to face. So if you want your business to grow fast, please check what Sellvia offers. You’re likely to miss your  #1 dropshipping supplier for your online store.

Read about problems with dropshipping.

Best Banner Ads: 50 Inspirational Examples From Most Famous Brands

What do the best banner ads have in common? And what does it take to create a catchy, memorable, high converting banner? Let’s take a look!

Banner ads: a brief introduction

Wouldn’t it be awesome to have your store advertisements placed all over the web?

Just think about it: thousands of people will have the opportunity to see your amazing offers, get interested in your products, and eventually visit your website – even if they have never heard of it before.

Sounds tempting, right?

That’s what banner ads are for!

Banner ads are clickable images you can place on different websites all across the Internet. Whenever users click on such a banner, they get redirected to your store page that you’ve linked to this image.

All over the world, business owners increase their banner ad spending due to the efficiency of these promotional tactics.

It’s not surprising, banner ads can help you achieve numerous growth goals, for example:

  • Create and raise brand awareness
  • Drive more traffic to your store
  • Demonstrate (and hopefully even sell) your products to a wider audience
  • Announce new product arrivals, discounts, and special shopping events
  • Retarget the users who have already interacted with your store

To launch your banner ads campaign, you can safely use Google Ads, Facebook Audience Network Ads, or any other banner ads network – there’s plenty of them! Planning your campaign, you’ll be able to place the banners on almost any website you want:

  • Your own store
  • External sites popular with your target audience
  • Social media

Best banner ads: the most common types of banner ads

If you want to grow your online business and show it to a wider audience of people, you have to diversify your banner ad campaigns. More specifically, you need to implement the most effective banner ads.

So, to make your banner advertising campaigns successful, you need to know the common types of digital banners and their specifications. The right banner size can be the difference between a successful promotional campaign and one that brings no results.

Furthermore, to not fall flat, you have to get acquainted with the various requirements for banner ads across the major networks, such as: Google, Facebook, and Instagram.

So, for you to achieve maximum results, let’s look at the most popular and effective banner ads and their specifics!

  • Leaderboard (728 x 90)

This type of marketing banner ad quickly catches the attention of the viewer as it is visible due to its size. Usually, this ad format is found above the navigation bar, especially in a blog or forum.

  • Square (250 х 250)

This type of ad is the perfect solution for smaller spaces. However, these types of banner ads are not among the most preferred for many brands because they don’t exactly offer a lot of room to “play with”.

  • Skyscraper (120 x 600)

This banner ad is typically placed on the sidebars. It is the best way to showcase downward descending visual information. Moreover, thanks to its narrow-width design, this banner can fit where broader ads can’t.

These are just a few types of the most popular banner ads. The best part? You can easily order original banners for any advertising campaign you need on AliDropship! Your banner ads will meet all the standard size and file formats.

But what exactly will you put on your banners?

What will motivate viewers to click on them and go to your store?

To answer these questions, we’ve looked through countless banner ads promoting clothes, footwear, gadgets, jewelry, and accessories. We selected 50 exciting, inspiring examples from the world’s most famous brands, and took note of 5 common strategies they use!

Best banner ads type #1: close up product photos

It seems to be the most obvious way to advertise your offers, right? Let’s see some banner examples! Click on the image to enlarge it.

Best banner ads: close up product photos

As you can see from the banners above, large-high-quality photos work really well if you want to make people familiar with your store offer in general, advertise new arrivals, and even show the items in action.

It’s not uncommon for advertisers to go even further and zoom their product images greatly.

For business owners, it’s a great way to explain and visualize their products’ competitive advantages. So, even if your offers are different from others in the tiniest details, you can showcase them proudly!

Best banner ads type #2: minimalistic visuals

Placing your product images on a white background, you make sure that nothing distracts the viewers from the items themselves.

Best banner ads type: minimalistic visuals

Of course, it’s not the only way to focus your clients’ attention on your outstanding offers! Another trick is to simply use a limited range of colors – and, again, as much ‘air’ and white spaces as possible.

It’s enough to take a single look at these banners to immediately understand what’s offered and where it can be bought.

Best banner ads type #3: audience-relevant imagery

There is no doubt: you can demonstrate your products in hundreds of ways. But the thing is, you need to concentrate on the subjects that are important, meaningful, and valuable to your potential customers.

Are your clients following the latest trends closely? The visuals featuring smart clothing, statement makeup, vintage stylistics, shiny neon, and glitter are highly likely to attract their attention.

Or maybe, your potential buyers adore fantasy worlds and fictional universes, art and artwork, and all sorts of creative/fan motifs. Why not incorporate them in banner ads, too?

Each of these examples focuses on a specific hobby or interest. Even if these topics are not directly connected to the advertised products, they still resonate with the relevant audience strongly. And interestingly enough, the last example in this banner selection makes us think of one more strategy for creating a winning banner advertisement!

Best banner ads type #4: influencers involvement

It’s quite common for large-scale brands to collaborate with actors, artists, sportsmen, social media influencers, and other celebrities to promote their products.

Of course, for an owner of a small business, it will be super challenging to persuade Olympic champions or Oscar winners to take part in your advertising campaigns.

Good news: it’s not a must!

Did you have a shoutout or giveaway promotion recently? Were you teaming up with some small-scale blogger or influencer for this purpose? Well, let everyone know about it, and use the banners above as an example!

Best banner ads type #5: focus on texts

Do you have an important message to share with your audience? Would you like to highlight some specific product benefits or make ‘image’ statements? Use the power of text! You can either combine it with some imagery or just dedicate the whole banner space to your words of wisdom.

And of course, it’s a winning strategy if you’re announcing a discount or a special shopping event.

No unnecessary information to process, no extra time to understand your idea. It’s all plain and simple!

Want to get awesome banners for your own campaign?

Nothing can be easier!

Our team of digital marketing experts will be more than happy to assist you. With a solid background in dropshipping stores promotion, these specialists are ready to work miracles.

Simply request our banner ads design service and get your very special, unique, one-of-a-kind banners for any occasion and placement type!

Read about best banner ads.

Best Dropshipping Products To Sell NOW: This Week’s Best Seller

Wondering what to sell to start making profits ASAP? Looking for best dropshipping products that are trending right now? Here’s what we can recommend this week!

Jun 14-20, 2021: Multifunctional Car Seat Organizer

One of the best dropshipping products to sell this week: multifunctional car organizer

Our best dropshipping products recommendation for this week is this simple yet impressive car seat organizer.

For everyone spending hours in their vehicle, a convenient organizer is no less than a blessing.

Thanks to this little helper, its user – your potential customer! – can:

  • Keep all travelling essentials, from smartphones to snacks, stored neatly in a single place
  • Remove all distractions and drive safely with their attention focused on the road only
  • Enjoy their clean, non-messy car interior, and keep chaos under control

With so many benefits and real value for the user, no wonder the demand for car seat organizers is skyrocketing! Just take a look at the graph below:

Internet users' interest in car organizers as seen from Google Trends

People look car organizers up on Google more and more, and you can expect the interest for this kind of product to keep growing this year.

The reason for this is fairly simple. With the pandemic restrictions, personal vehicles are becoming the main means of transportation for people worldwide. Naturally, as the owners start spending more time in their cars, they grow more interested in keeping their cabins neat and tidy – and look for easy and accessible solutions. That’s when all sorts of car space organizers come into play!

To put it simply, the timing is perfect to start selling this product in your store today!

Start selling this multifunctional car organizer with Sellvia

Let’s look into details, shall we?

Where to begin?

So, where can you get this awesome car organizer to import it to your dropshipping store?

Of course, you can look for it on AliExpress… and deal with the usual lengthy routine:

  • Look through all the matching offerings to find all the sellers listing this or similar item
  • Check the stores’ ratings to filter out the most reputable sellers
  • Review the shipping methods offered by the sellers to see if the shipping fees and delivery times are appealing to customers
  • Read the buyers’ feedback to make sure the seller is trustworthy and the item matches the description
  • Edit the imported product page heavily by shortening the title, rewriting the description, polishing the picture gallery, and importing real-life buyer reviews

Eh…

OR, you can skip all these tiring steps and go straight to selling! All you need to make it happen is to get the ready-to-promote car organizer from Sellvia.

How to power up your store with the weekly best seller from Sellvia

What’s Sellvia, you might be wondering?

Sellvia is your next-level ecommerce solution that covers plenty of online business areas – from product sourcing, storing, and packaging to branding and promotion. In fact, it even has the hottest, most demanded products from multiple niches in its physical stock, and keeps them in a US-based Fulfillment Center.

That’s right: ordering a Sellvia-provided item from your dropshipping store, your client won’t have to wait for the package for weeks and months. In just 1 business day after receiving your order, the Fulfillment Center staff will assemble the package and hand it over to UPS or USPS. And these highly reputable postal services will make sure the order gets delivered to any US residing customer in 1-3 business days.

Doesn’t fast US shipping sound like a dream come true for dropshipping business owners? But wait, there’s more!

With Sellvia, you can start selling this highly popular car organizer to your customers in a matter of seconds! Go here to add its beautifully designed, informative, purchase-stimulating product page to your store: it goes with the perfect description that you don’t have to review or edit!

When you import this (or any other!) product to your online store from Sellvia, you receive:

  • A beautifully designed product page: carefully taken professional photos and unique descriptions (BEST ones in the industry!) catch your visitors’ attention and don’t let them leave the store empty-handed!
  • Product bundle recommendations: pre-made sets of products that are most commonly bought together will give you an idea on how to increase your average order value and boost your profit per customer.
  • Ready marketing campaigns proven to drive sales: expertly made visual materials, texts, and audience settings for Instagram and Facebook paid ads will be yours to use and profit from.

Pricing

The price for the Sellvia-provided multifunctional car organizer is $3.99. You can add any markup you want to its price. We recommend selling it for $28.99: it will give you a profit of $25 and still keep you competitive! This final price will be comparable to the ones on Amazon, eBay, AliExpress, etc. – and really appealing to your customers.

Why wait?

Start selling this multifunctional car organizer with Sellvia

Start profiting from one of the best dropshipping products of this week right now!

Read about best dropshipping products.

6 Effective Follow Up Strategies You Need To Start Using Today

In email marketing, follow up letters are the bridge connecting you with your subscribers and helping you stay in touch with potential buyers.

For us, email marketing is one of the main promotional instruments. Most likely, you’re reading this article because you’ve received its preview in your inbox. 😉 So, we decided to share some of our tips on the most effective follow up strategies we’ve tested ourselves!

What are follow up emails and how to deal with them?

Let’s start with the basics: what do we mean by follow up letters?

Follow ups are several emails that are sent to your subscribers automatically over some specific period of time. You write them once, and they work for you on auto-pilot in the long run.

So, follow ups are a series of logically linked emails that do A LOT for your business promotion:

  • Make your clients feel valuable and important to you

As a rule, the first email in the series of follow ups is sent to a person right after he or she took some action in your store: made a purchase, left an abandoned cart, subscribed to your newsletter, etc.

Therefore, this person feels appreciated – especially if you write this first follow up email correctly! Read below to learn more about it.

  • Share important information with your clients

Each follow up should be dedicated to a specific topic that is meaningful for your audience. You don’t just send the same email over and over again every 2-3 days. Every time, it should be something new and engaging.

  • Remind about your business with no extra effort from you

Follow up communication is set up through a specialized mailing service. Therefore, you don’t write and send each email manually! You write follow up templates, add them to the mailing service’s email sequence, and specify the sending frequency. The system will do the rest for you.

How to follow up with clients or the most effective follow up strategies: collect clients’ emails

a picture showing an example of email subscription installation

Now, the prospects of this marketing tool seem really appealing to you, right?

But how can you start using this strategy for your dropshipping store promotion and even make the most of it?

As you understand, you can’t send out follow ups if you don’t have any email addresses in your mailing database. That’s what you need to begin with!

We have dedicated a whole article to email list building – read it carefully to learn how to collect email addresses of your potential customers.

Don’t want to set up all these pop-ups, subscription forms, and other tech elements yourself? Use the service of email subscription form integration provided by dedicated specialists, and watch your email list growing on its own!

And, while the systems collect email addresses and put them into your database, you can proceed with the most interesting part of email marketing: writing the follow up texts!

Effective follow up strategies: best follow up tips on how to create emails that sell?

Don’t you know how to do a follow up? Well, we’re going to share the best follow up strategies we’ve figured out from our personal experience!

#1 Start with your follow up plan

What will your follow ups be about? How often will your subscribers receive them?

At this point, you need to come up with a general follow up plan – something like this:

Day 1 (right after getting the email address): the first welcoming follow up. It should include a gratitude for the interest in your store, a brief business introduction, and a tempting welcome discount coupon.

Day 2: an appealing product selection from your store. Add best sellers of the week / new arrivals / trends of the season / items similar to the viewed or purchased ones with product links to the follow up letter.

Day 3: some interesting facts about your products. It’s all about the buyers’ testimonials / industry secrets of the product manufacturing / unexpected ways to benefit from the products use with product links.

Day 5: special offer. It’s time to create a sense of urgency. Please note that the letter has to be different from the one you provided them with a discount coupon for the first time.

Day 7: a preview of your valuable article from the in-store blog with the links to the related articles or products.

As you can see, this sample follow up plan covers 7 days, includes 5 messages, and uses every opportunity to motivate the reader to check out the store once more.

Of course, it’s not a must-follow sample plan. You can come up with any other ideas for the letters’ topics, mailing frequency, and time period. It all depends on your store niche, business brand, and the potential customers’ preferences.

#2 Pay attention to the first follow up email

Basically, the first follow up letter introduces you to the readers. It lets them understand what they can expect from you, how they can benefit from your offers, and how many of their problems you can solve.

In order not to make them disappointed, you only need to give them the information they are looking for while browsing your store. That’s why it’s a good idea to create different follow up sequences for different types of actions taken in your store. Obviously, a “thank you” letter after a product purchase won’t be the same as the “these items are still waiting for you in your cart!” message, right?

In any case, it should bring value to the readers. Otherwise, they will quickly assume that your emails are not worthy of their attention.

#3 Combine marketing elements with transactional details

Your readers are smart enough to see the difference between a spammy promotional text and a piece of valuable information. That’s why some email marketers use payment confirmations, notifications about an order, etc. as the basis for the first email in their follow up sequence.

Normally, such action-triggered notifications are sent directly from the website where the user’s activity took place. But you can also add a transactional element (download link, order confirmation, etc) manually to your very first follow up. In this case, you can fill it with FAQ links, store contact details, or other elements that bring value to the readers, re-engage them, and bring them back to your website for new or repeat purchases.

#4 Work on your subject lines

It must be clear from your subject lines that the emails contain something really important: not just useless boring information, but meaningful bonuses, tips, or other helpful and valuable elements. It makes it more likely that the readers will open the emails, and not simply ignore them. These insights will help you create powerful subject lines!

Want to see expert examples and tips? Check out these seven types of email subject lines that boost your conversions!

#5 Keep it short

An overly long email will be left unread – trust us. 😉

Your goal is to make all the text seen immediately, without scrolling down a page. That’s how you can be sure that the reader won’t miss any of the links, buttons, appealing coupon codes, and other crucial parts of your letter.

Need advice on the texts and catchphrases you’ll put into your follow ups? Check out these tips on selling emails we’ve covered in one of our previous articles.

#6 Consult experienced email marketers

Don’t worry if you don’t have any background in writing catchy texts or planning a long-term email sequence.

Our team is happy to help you craft an engaging, highly efficient, and valuable set of follow ups! Here is what we offer:

  • A sequence of 4, 8, or 16 unique follow ups that cover from 2 weeks to 3 months (depending on the package you choose), reflect your business, and prompt the readers to make a purchase
  • From 2 to 5 appealing email templates that you can freely use for your future email campaigns
  • A detailed step-by-step guide on setting up this follow up sequence in the Mailchimp mailing service

Thanks to this assistance, you’ll enjoy an improved volume of sales and a growth in the number of repeat buyers – all on autopilot!

Now, you have a much clearer idea of effective follow up strategies that can convert your subscribers into happy buyers! And remember – we’re always here to find the best ways to follow up with the customers!

Read about effective follow up strategies.